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Press release

Microsoft selects ADAM to drive prosource digital asset
management system

Aalst (Belgium), March 2006 - AlfaPrint, a Belgian-based leader in digital asset
management solutions, announced that Microsoft has selected its ADAM software
development framework to drive their prosource DAM solution across EMEA and in a later
stage, on a global level. Microsoft selected AlfaPrint's technology after a competitive
review of DAM solutions from numerous other providers.

ADAM successfully passed Microsoft's stringent security audits, fully complying with all
functionality and usage requirements. Microsoft will implement ADAM to link existing
shared data and to consolidate fragmented asset distribution of processes and tools.

Prosource is a single source for all Entertainment & Devices (E&D) marketing collateral
and enables internal marketing groups, media partners, retailers and the Internet
community to access and download a variety of materials. Designed with a general
Microsoft look and feel, prosource features an Xbox interface.

Hilda Brady, Product Manager Prosource, states that ADAM's broad functionality and base
in Microsoft technology were key deciding factors. “The main features we were looking
for were related to administration, localization, scalability and user friendliness. The
security and multiple platform features were also very important," says Brady. "The
scalability of ADAM will allow a phased global deployment and future integration with DFS
(Distributed File Sharing) for global replication, as well as integration with our existing
enterprise applications."

The ADAM solution offers a variety of download and ordering mechanisms, including
smart asset retrieval and distribution, and user level security. The system is completely
configurable in terms of classification structure, attribute tagging and user management.
ADAM's localization framework and Unicode support were seen as decisive advantages
during the selection procedure.

John Porcaro, Group Manager Xbox PR & Communications, Microsoft Corp., explains:
“Our global marketing vendors and partners rely on us to provide instant access to
hundreds of thousands of marketing assets: photographs, videos, screen shots, even
huge layered files. Because we often deal with pre-release information, we needed a
solution that allowed us to confidently share secure assets without worry of information
leaking to competitors. In view of the shear volume of assets being managed daily, it
was important to have a system that was easy to use, by our partners, our vendors, and
especially our own employees. ADAM’s engine allowed us to build a global system with
the features that will make it easier for our partners to work with us.”

"AlfaPrint’s ADAM engine allowed us to quickly prototype and build a global Digital Asset
Management solution. Their experience in this area made them a natural choice to tackle
this strategic project, and their responsiveness and flexibility made the whole project
easier than we imagined.” concludes Mr Porcaro.

About ADAM
ADAM ( is a software development framework for digital asset
management, workflow automation and management of marketing supply chain
processes for companies in publishing, printing, catalogue publishing and fast moving
consumer goods. It is fully scalable and can be integrated in business or enterprise
systems, localized to any language environment. ADAM’s suite of components allows you
to create your own multimedia database in order to share assets over internal networks
and the Internet. Developed as an open system, it uses industry standards and is full
compatibility with any platform.
More information on

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services
and solutions that help people and businesses realize their full potential.

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Press contacts

Duomedia Public Relations
Anja D’Hondt
+32 (2) 454 85 50

AlfaPrint NV
Koen Bogaert
T: +32 (53) 78 96 23
F: +32 (53) 78 96 92
M: +32 (496) 26 82 03

AlfaPrint NV
Ninovesteenweg 71
B-9320 Erembodegem

John Porcaro
+1 425 882 8080

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