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									                                      University of East London
                            Equality and Diversity Action Plan March 2004

                                                Corporate Marketing
                                                (Head: Sandra Hollis)

                                                             DRAFT

1. STRENGTHEN STRUCTURES TO SUPPORT EQUALITY AND DIVERSITY
                                                             ONGOING                                    FUTURE
ACTION                           ACTION ALREADY              MONITORING     RESPONSIBILITY       BY     TARGETS/
                                 TAKEN/PROGRESS TO           AND EVALUATION                      WHEN   WHO/WHEN
                                 DATE                                                                   BY
Equality and diversity issues    E&D Officer to                              Head of
to be given importance in        Corporate Marketing                         Corporate
order for focus of change and    management Team                             Marketing
development within service
Corporate Marketing to           Identified as: __________                   Head of
identify E&D Leaders             E&D Leader                                  Corporate
                                                                             Marketing
Develop Corporate Marketing      Run a Corporate                             Head of
E&D action plan to set targets   Marketing staff                             Corporate
and monitor progress             development session to                      Marketing, E&D
                                 begin draft E&D action                      Leader, all
                                 plan                                        Service staff and
                                 Follow up work with                         E&D Officer
                                 individual Service areas
E&D issues standing item on                                                  Head of                    EDU to attend
agenda Corporate Marketing                                                   Corporate                  three annual
Management meetings and                                                      Marketing and              meetings
individual Service meetings                                                  Management
(at 3 annual meetings)                                                       Team




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2. PROMOTE AND CELEBRATE EQUALITY AND DIVERSITY
ACTION                           ACTION ALREADY        ONGOING        RESPONSIBILITY         BY     FUTURE
                                 TAKEN                 MONITORING                            WHEN   TARGETS/
                                                       AND EVALUATION                               WHO/WHEN
                                                                                                    BY
Promote attendance at events     Whole Service sent    Report               E&D
scheduled to celebrate           dates for events as   attendance at        Administrator,
diversity                        soon as notified      Corporate            E&D Officer,
                                                       Marketing            Head of
                                                       Management           Corporate
                                                       meetings             Marketing and
                                                                            Management
                                                                            Team
Each individual Service area                           Need to share        Head of
to develop at least one                                and disseminate      International
partnership with community                             this good practice   Office and
and voluntary organisations                            via E&D Officer      Management
in East London to share good                                                Team
practice and new ideas
Review advertising/              Leaflets/posters to   Reviewed at each     Head of
recruitment literature in        include positive      reprint run by all   Corporate
Corporate Marketing to           images/messages to    Service areas        Marketing and
ensure it represents diversity   reflect diversity                          service
                                                                            Management
                                                                            Team




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3. IMPROVE RECRUITMENT, SELECTION, GRADING AND PROMOTION PROCEDURES
ACTION                          ACTION ALREADY          ONGOING        RESPONSIBILITY   BY     FUTURE
                                TAKEN                   MONITORING                      WHEN   TARGETS/
                                                        AND EVALUATION                         WHO/WHEN
                                                                                               BY
Keep up to date with            Work within new                         Head of
recruitment and selection       recruitment and                         Corporate
procedures of staff             selection procedures,                   Marketing and
                                ensuring diversity in                   Management
                                panels                                  Team
In accordance with the
disability two tick system,
guarantee interviews to those
meeting minimum selection
criteria
Ensure diversity of interview                                           Head of
panels                                                                  Corporate
                                                                        Marketing and
Interview questions to                                                  Management
incorporate equality &                                                  Team
diversity criteria




                                                          3
IMPROVE RECRUITMENT, SELECTION, RETENTION OF STUDENTS
Review literature in Corporate    Review Corporate        feedback            Head of
Marketing to ensure issues of     Marketing advertising   questionnaires      Corporate
importance in relation to         literature/                                 Marketing and
ethnicity, gender, disability,    website                                     Management
age, religion and sexuality (in                                               Team
line with forthcoming EU
regulations)
Work more closely with UELSU      Set up regular termly   Notes of            Head of
                                  meetings with UELSU     meetings – action   Corporate
                                  and Corporate           agreed and          Marketing
                                  Marketing               reviewed
Ensure ethnicity, gender and      Review feedback forms   Review student      Head of
disability issues are reflected   and consult Finance     responses           Corporate
on feedback forms                 staff on wording                            Marketing and
                                                                              Management
To work towards an equality       Establish more                              Team
of service provision for          presence at Docklands
students at each main             and Stratford
campus

Identify Corporate Marketing      E&D Leader on Race      Regular email       Head of
representatives on Race and       Network                 consultation and    Corporate
Gender networks and                                       report back         Marketing and
Disability Sub-Committee                                                      named
                                                                              representatives




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4. INAUGURATE A PROCESS OF AUDITING, MONITORING AND REVIEW
                                                         ONGOING                                       FUTURE
ACTION                            ACTION ALREADY         MONITORING     RESPONSIBILITY         BY      TARGETS/
                                  TAKEN                  AND EVALUATION                        WHEN    WHO/WHEN
                                                                                                       BY
Statistical data on a quarterly   Head of Corporate      Identify, trends    E&D               On-
basis on staff (provided by       Marketing to           and patterns with   Administrator,    going
EDU) profile by race, gender,     disseminate            a view to future    E&D Officer,
and disability, to be             information to         action              Head of
disseminated by Corporate         appropriate staff (3                       Corporate
Marketing                         times a year)                              Marketing, E&D
                                                                             Leaders and
                                                                             Management
                                                                             Team

Review feedback on retention                             Identify trends     Head of           On-
rates on all courses/in all                              and patterns with   Corporate         going
areas to identify possible                               a view to future    Marketing,
action by Corporate                                      action by           E&D Officer and
Marketing                                                Corporate           Strategic
                                                         Marketing           Planning Unit




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5. REVIEW EXISTING POLICIES AND DEVELOP NEW ONES
                                                           ONGOING                                FUTURE
ACTION                          ACTION ALREADY             MONITORING     RESPONSIBILITY   BY     TARGETS/
                                TAKEN                      AND EVALUATION                  WHEN   WHO/WHEN
                                                                                                  BY
Keep E&D Unit informed of                                                  Head of
new policies developments in                                               Corporate
relation to equality and                                                   Marketing and
diversity issues                                                           Management
                                                                           Team
Review all policies and                                                    Head of
procedures within Corporate                                                Corporate
Marketing to ensure                                                        Marketing,
consistency with SENDA and                                                 Management
RRAA (Race Relations                                                       Team and
(amendment) Act)                                                           Disability
                                                                           Coordinator
Identify the communication                                                 Head of
and training needs associated                                              Corporate
with implementing the new                                                  Marketing and
policies                                                                   E&D Officer
Identify two positive actions   Consult service staff at                   Head of
to encourage the                fortnightly meetings                       Corporate
development of minority                                                    Marketing,
groups within Corporate                                                    Management
Marketing                                                                  Team and E&D
                                                                           Officer




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6. MAINTAIN AN EFFECTIVE STAFF DEVELOPMENT PROGRAMME OPEN TO ALL STAFF
                                                  ONGOING                                         FUTURE
ACTION                           ACTION ALREADY   MONITORING     RESPONSIBILITY           BY      TARGETS/
                                 TAKEN            AND EVALUATION                          WHEN    WHO/WHEN BY
Ensure mandatory training of                                     Head of
all staff involved in                                            Corporate
recruitment and selection in                                     Marketing
Corporate Marketing
Ensure mandatory attendance                                             Head of           Oct-
on E&D training for every                                               Corporate         Dec
member of Corporate                                                     Marketing,        2004-
Marketing staff (including                                              Management        07-16
part-time staff)                                                        Team and E&D
                                                                        Administrator     July    EDU to conduct
                                 Done
Ensure E&D Leaders attend                                               and E&D Officer   2004    training
additional training for their
roles and responsibilities
Ensure all new staff to attend                                          Head of           On-
staff induction programme                                               Corporate         going
                                                                        Marketing
                                                  Staff Development     Head of
Ensure all members of staff                       Review system and     Corporate
have fair and equitable access                    devise other          Marketing,
to training and development                       systems to monitor    Management
                                                  attendance
                                                                        Team and Staff
                                                  Collate stats and
                                                                        Development
                                                  write annual report   Manager




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