Film Project Release Form

							Move over YouTube:
   DIY Videos for
Promotion & Learning
             or
“Everything You Need to Know
 about Making Digital Videos”
                    Mrozek and Sielaff
                    CAL, November 8, 2008
                Who we are
… 2 librarians at Colorado College with no
 prior video experience

Krystyna Mrozek
     kmrozek@coloradocollege.edu
McKinley Sielaff
     msielaff@coloradocollege.edu
 Why use videos in libraries?
http://www.youtube.com/watch?v=1v_w_vwImy0

What is appealing about video technology?
What are the merits?

  Appeals to visual generation
  Personalizes services/products
  Puts a fun face on the library
  Another means of communicating with users
                  Libraries on YouTube
Libraries with YouTube Accounts Now or Soon 24.21%
         41.38% Public Library
         21.92% College/University Library
         11.76% Special Library

Libraries that have Ever Posted Video about the Library Itself, the Building, Grounds,
   Special Events etc. on YouTube 10.74%
         20.69% Public Library
         9.33% College/University Library

Libraries that have Ever Used YouTube in Training Library Patrons to Use the Library
   12.64%
         8.70% Public Library
         17.65% College/University Library

Libraries and the Mega-Inernet Sites: A Survey of How Libraries Use and Relate to Google,Yahoo, Wikipeida,
    Ebay, Amazon, Facebook, YouTube & Other Mega Internet Sites. New York: Primary Research Group,
    Inc., 2008.
          Some possible uses
Us: Student testimonials and advice
    Promotional - Library book drill team

You: What have you done/ hope to do?
     Have you heard of some interesting ideas?
     How would you incorporate those for
     your library?
     What product or service would you like to
     enhance, promote or teach via video?
                    Conceptualize
What is your opportunity?
      We had the Technology Incubator grant.

What is your need?
      We needed training, expertise, time.

What is your purpose?
      Capture 4th year thesis students’ stories for 1st year and
       beginning thesis students.
      Testimonials from student voices of the value of library
       services and products.
      Continue to improve library instruction and make it fun.
                                    Plan
What is your storyline?
   Us: Students talking about different aspects of the research process.
What is your subject?
   Us: 4th year thesis students and the research process
   You: {Ex.} Film the children’s library rabbit in various parts of the library
    explaining what/where the board books are via voice over.
    http://www.youtube.com/watch?v=c53HKIiNk1M

Who is your audience?
   Us: Show in library instruction sessions.
         Imbed on library web pages to illustrate/explain topics.
         Promote library instruction with faculty by showing student
         testimonials.
                                    Film
Equipment
      Video cameras, camcorders, Digital cameras, PDAs in a pinch & Tripod
      Video editing software, and possibly audio editing software

Training
      Support at your institution
      Manuals and books like “Digital Video for Dummies”

Environment
      Us: scholarly book lined rooms

Script
      Us: List of interview questions and follow-up questions

Preparation of subjects
      Us: Solicited volunteers, Informed of project’s purpose, Obtained permissions
       via release form, and Offered rewards
              Film Prep

What equipment will you use?
What training do you need or have access to?
What environment will you film in?
Outline your script?
How will you prepare your subjects?
             Filming Surprises

http://www.youtube.com/watch?v=TUQEOalIao8
 Students didn’t always agree on the value of a service
   or product.
 Students can be mistaken. We included these
   anyway.
 Students eloquently described the complexity of a
   research process in “natural language.”
 Students were hilarious, exuberant, enthusiastic.

 Re-working of questions - adding as we went.
                              Editing
Saving
      Video tape, Hard drive, DVD-R, online (via YouTube)
Editors
      Video - IMovie and others
      Audio – Audacity (free)
Training
      Support at your institution
      Manuals, online help and books like “IMovie for Dummies”
Time
      Planning , getting equipment, filming, editing, and saving
Costs
      We used institutional equipment                         $0
      Videotapes - $10 each for 90 minutes – reusable         $20
      DVD-R – varies but inexpensive                          <$5
      Rewards                                                 $40
             Editing Prep

How will you save your videos?
What editor will you use?
What training do you need or have access to?
How much time will you need?
What will be your costs?
               Editing Surprises
http://www.youtube.com/watch?v=hlzMQYgIxZg
     Macintosh
     SAVE, SAVE, SAVE!
     Pace of interview and questions, more silences
     Time - about 2 hours per interview to listen to,
      frame topic, and splice - result in at least 1 video,
      if more - not a lot more time
     Length of running time – pop song
                    Implementing
Where will it reside?
      DVD, Server/hard drive
      Web page, YouTube, Facebook, MySpace

How will you use it?
      Us: Show during instruction sessions
        Imbed on library web pages to illustrate/explain topics
        Promote services in other settings, i.e. Writing Center
        Assessment: institutional, personal portfolio
        Implementing Surprises
http://www.youtube.com/watch?v=8P7nrrkPpVA\
 Students love watching other students!

   Personalization and localization of services is great!
 “Incorrect” student interview information can be

   addressed in class or countered with another
   interview student’s positive experience.
 Other departments (Writing Center) love the
   promotion of their services.
 Didn’t expect to use YouTube.
                                 Future
What do we wish we had done differently?
What we plan to do during the next phase?
 Use for assessment.
       Tie in with accreditation initiatives.
       Survey with these students.
   Ask students about more targeted topics, ask for more detail.
   Give students a script to embellish.
   Film multiple students in dialogue with each other.
   Experiment with capturing interviews on the fly.
   Show fun side of the library.
   Interview faculty - why and how they use our library.
                   Wrap-up
Did you find this session helpful?
     Worksheet


Further help…
     Digital Video for Dummies
     Imovie help pages