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					 AN ANALYSIS OF THE RECRUITMENT
METHODOLOGY OF SALES OFFICERS IN
         A PRIVATE BANK
     (A CASE STUDY OF A PVT LTD YESBANK)




                    BY
                KINSHUK DE
                         CONTENTS
Chapter
  1.   INTRODUCTION
       1.1   AIM
       1.2   BACKGROUND
       1.3   INDIA‟S BANKING SCENE
       1.6   EMERGENCE OF PRIVATE SECTOR BANKS
       1.7   NATURE OF PROBLEM
       1.8   JUSTIFICATION
       1.9   ATTRITION

  2.   RESEARCH METHODOLOGY
       2.1   AIM
       2.2   OBJECTIVE OF STUDY
       2.2   RESEARCH TECHNIQUES
       2.5   RECRUITMENT METHODOLOGIES
       2.6   INTERNAL RECRUITMENT
       2.7   EXTERNAL RECRUITMENT

  3.   CASE STUDY AT YESBANK
       3.1 INTRODUCTION AND GROWTH IN BANKING SECTOR
       3.2 YES BANK: AN OVERVIEW
       3.3 YES BANK GROWTH
       3.5 STRUCTURE OF YES BANK
       3.6 HUMAN RESOURCES DEPARTMENT AT YES BANK
       3.7 NATURE OF RECRUITMENT PROBLEM FACED AT YES BANK
       3.8 RECRUITMENT PROCESS IN YES BANK
       3.12 JOB DESCRIPTION
       3.13 ANALYSIS OF METHODOLOGIES FOR RECRUITMENT OF
       SALES OFFICERS
       3.14 JOB CONSULTANTS
       3.19 ONLINE APPLICATIONS
       3.22 REFERRALS
       3.25 CAMPUS PLACEMENTS
       3.27 DIRECT ADVERTISEMENT
       3.28 INTERNAL RECRUITMENT
       3.29 CURRENT SCENARIO AND TREND AT DELHI/ NCR REGION
       3.30 ANALYSIS FROM INTERVIEWS
       3.31 SURVEY OF EMPLOYEES
       3.32 EFFECTIVENESS
       3.32 OVERALL EFFECTIVE RECRUITMENT STRATEGY
       3.39 RECRUITMENT PLAN
       3.40 LIMITATION OF THE PRESENT STUDY

  4.   RECOMMENDATIONS & CONCLUSION
  5.   ANNEXURES
                               1
                                       PREFACE

       Effective recruitment, selection and retention are critical to organizational

success. They enable companies to have high performing employees who are

satisfied with their jobs, thus contributing positively to the organization.


       On the contrary, in-effective recruitment methodology, selection and retention

would result in mismatches which can have negative consequences for an

organization. A misfit who is not in tune with organization‟s philosophies and goals

can reduce output, productivity, customer satisfaction, relationship and over all

quality of work. Training a wrong hire can also be expensive. Effective recruitment

are therefore not only the first step towards organizational excellence, but are

important cost control mechanisms as well.


       The study researches the spectrum of recruitment methodologies followed in

private sector banks towards developing an unique model, propose suggestion that

would reduce costs, time to recruit, be effective and help overall organizational (in

particular private banks) interests.




                                             2
                                         1

                                INTRODUCTION


1.1    Aim.   To analyze the present recruitment methodology of Sales Officers in a

private sector bank and propose modifications and improvements.


1.2    Background.         Recruitment is the process of identifying and attracting a

group of potential candidates from within and outside the organization for

employment. Once these candidates are identified, the process of selecting

appropriate employees for employment begins. This means collecting from various

sources, measuring and evaluating information about candidates‟ qualification for

specified positions.


India’s Banking Scene


1.3    India‟s banking sector is growing at a fast pace. India has become one of the

most preferred banking destinations in the world. The reasons are economy is

growing at a rate of 8.5%, Bank credit is growing at 30% per annum and there is an

ever-expanding middle class of between 250 and 300 million people (larger than the

population of the US) in need of financial services. All this enables double-digit

returns on most asset classes which is not so in a majority of other countries

worldwide. Foreign banks in India are also achieving a return on assets and are

keen in expanding their businesses.




                                         3
1.4   Indian markets provide growth opportunities, which are unlikely to be matched

by the mature banking markets around the world. Some of the high growth potential

areas to be looked at are the market for consumer finance of about 2%-3% of GDP,

compared with 25% in some European markets, the real estate market in India is

growing at 30% annually and is projected to touch $50 billion by 2008, the retail

credit is expected to cross Rs 5,70,000 crore by 2010 from the current levels of Rs

2,00,000 crore and huge SME sector which contributes significantly to India‟s GDP.

Major strengths of the Indian banking industry, which have helped mark its place on

the global banking arena, are our Regulatory Systems, Economic Growth Rate,

Technological Advancement, Risk Assessment Systems and Credit Quality.

Regulatory systems, Technological systems and Risk management systems of

Indian banks were rated better than China and Russia and at par with Japan and

Singapore. China and India are one of the fastest growing economies in the world as

evident from the graphs below:-




                                           Real GDP Growth Rate
      %
      12       10.5
      10                  8.3
                                       7.5
       8
                                                  5.6            5.5       5.3          5.1
       6                                                                                         4.5             4
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                                                          4
                                                   Loan Growth
      %
      30          27.6
      25
      20
                                13.4
      15
                                            9.9
      10                                                8.1            7.7          6.4           6.4       5.1
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                                                                          Source: Morgan Stanley Research

1.5    Banks are also increasingly getting attracted towards cross selling mutual

funds, insurance policies, offering credit cards to suit different categories of

customers, services such as wealth management and equity trading. These are

indeed proving to be more profitable for banks than plain lending and borrowing. The

following figure indicates such opportunities.



                                New Business Opportunities being tapped
                                        by Private Sector banks
                                       Derivatives Trading
                                              36.8%

                                                                             Selling of Mutual
                                 Wealth Managem ent                            Funds 73.6%
                                       21.05%




                                  Forex Managem ent
                                        68.4%
                                                                        Bancassurance 73.6%




                                                            5
Emergence of Private Sector Banks


1.6      The banking industry is fast becoming a buyers‟ industry with the new-

generation private sector banks giving a strong competition to the public sector

banks. Yes Bank is one such new age private sector Bank, offering high quality,

customer centric service catering to "Emerging India". Yes bank is the only

Greenfield license awarded by the RBI in the last 13 years. Yes Bank has fructified

into a "full service" commercial Bank that has steadily built Corporate and

Institutional Banking, Financial Markets, Investment Banking, Corporate Finance,

Business and Transaction Banking, Retail and Private Banking business lines

across the country, and is well equipped to offer a range of products and services to

corporate and retail customers.


Nature of the Problem


1.7      The banking sector in India is undergoing a huge demand supply mismatch of

skilled resources, especially in the sales function. Every private sector bank in the

country today employs sales personnel for customer acquisition and business

development in their respective retail unit cross-selling mutual funds, insurance

policies, credit cards to different categories of customers and services such as

wealth management and equity trading. A robust sales force consists of Relationship

Managers, Sales Managers and Sales Officers, depending on the customer segment

they focus on. On a broad base, customer segmentation in most retail banks is as

follows:-

      (a) High Net-worth Individuals*    -       Relationship Managers

      (b) Mass Affluent Customers**              -     Sales Managers

                                             6
   (c) Mass Banking Customers***                   -       Sales Officers



         *     Average income ≥ 15 L pa

         **     Average income  15 L pa

         *** Average income < 5 L pa


1.71     Every branch of the bank employs close to 25-40 Sales Officers for business

development. These officers work towards building the customer base of the branch

by selling liabilities products (Current Accounts/Savings Accounts/Fixed Deposits)

and cross selling Investment products (Mutual Funds/Bonds/Insurance). Typically,

all Sales Officers are supervised by the Sales Manager. The purpose of this project

is to study the current recruitment practice of a leading private sector bank and to

recommend improvements/ strategies in this process. Below is a list of common

issues private banks today find themselves facing, having adopted an adhoc

recruitment strategy:-


   (a)       Hires are often panic hiring „short gun approach‟.

   (b)       No co-ordination, sharing of business information or best practices.

   (c)       No economy of scale/cost reduction.

   (d)       No formalized agreements regarding terms of business.

   (e)       Isolated relationships with individual suppliers and line/ HR managers.

   (f)       Misinterpretation of job specifications.

   (g)       No separate project-based recruitment strategies.

   (h)       Little use of internal recruitment.

   (i)       Insufficient sector knowledge from job consultants.

   (j)       No consistency in approach.

                                                       7
      (k)   Very high quantity of CVs and not enough quality.

      (l)   Lack of consistent screening methods.

      (m)   Loss of good candidates through unprofessional or unstructured recruitment

      processes.


Justification


1.8          Significant growth in the private banking sector over the past 5 years is

stretching the manpower resource in the banking sector. Growth has led to a

significant demand for people at the operational levels, and many banks are facing

severe sales force crunch. The trend of attrition and poaching is also growing.

Attrition is particularly rampant in the sales force in private sector banks leading to

turnover as high as 30% yearly. Data from some private sector banks indicate that

on an average bank spend 33% of organizations HR budget on recruitment and 18%

on selection. 38% of organizations HR produce no reports on recruitment activity

whatsoever and are therefore unaccountable for the time and spend involved. Only

8% have any form of competitor benchmark process measurements, which focuses

on quantity (number of CVs) rather than quality (shortlist, initial CV rating against the

job specification, hire ratios to CVs). According to the data, the cost of replacing

staff can be anything between 50% and 125% of that person‟s annual salary. We are

all aware, employees in the new millennium do not stay with a company for life as

perhaps their grandparents did. Countering attrition has become the challenge.

Attrition, as such, is not a bad phenomenon. It has been known to exist. However,

when jobs were scarce and competition was less steep, banks managed it. Today

attrition costs and hurts. Private sector banks have to re-think their strategy in terms


                                             8
of recruitment, selection and retention. The costs of repeatedly hiring and re-hiring

can be staggering. Attrition and turnover of sales officers is becoming a serious

problem in today‟s environment. Thus there is a need for identifying possible

improvement strategies in recruitment. As the market changes, there is a need to

develop a wider and effective recruitment network for recruitment to meet needs.

The obvious question therefore is what is the optimum recruitment strategy?


Attrition


1.9   Eight out of ten sales officers said they have been approached by another

bank or organization during the last year to change. Recruitment of sales officer is

impacted by high turn over of the sales force. There is an ocean of restless young

professionals with low tolerance and high skills, ready to leave one organization and

join another at the drop of a hat. They may be angry with their bosses, frustrated at

work, or simply not satisfied with their pay packets. They feel that loyalty does not

pay, that passion is no longer rewarded. These feelings are not new. They have

always been there, in every organization since time immemorial. But now, thanks to

the growing economy and the shift from socialism to market liberalization, there are

many options available. It is easier to jump now than ever before. Human resources

are the new „product‟ in the market and vast corporations both Indian and MNC are

the new „consumers‟. Only the market is unique. Here both, the „consumer‟ and the

„product‟ have the right to choose. Processes are created to manage the high

attrition rate of employees. But they make the workplace so impersonal that they end

up contributing to the attrition rate. In the international market, Indians are seen as

poor team players and terrible at following processes. Yet, it is precisely our


                                          9
creativity that makes us valuable in the banking industry that demands creativity.

Private sector banks face about 30% attrition per annum.




                                        10
                                          2


                   RESEARCH METHODOLOGY

Aim


2.1    To analyze the present recruitment methodology of Sales Officers in a private

sector bank and propose modifications and improvements.


Objective of the Study


2.2    To analyze the present recruitment methodology of Sales Officers in a private

sector bank and propose modifications and improvements with following objectives:-

      (a)     To review the existing process of recruiting Sales Officers.

      (b)     To measure the efficiency of the hiring process.

      (c)     To suggest changes in the recruitment process.


Research Techniques


2.3    In order to develop a meaningful recruitment strategy for the future, it is

imperative that one first fully understands the current process. The most effective

way to achieve this is to undertake a full 'recruitment process audit', which should

look at every aspect of the recruitment cycle. The following research methodologies

were used to arrive at the 'best strategy‟ for recruitment of employees for any private

sector bank in India:-




                                          11
       (a)    Through structured questionnaire filled in by internal, external

       candidates and line/ HR managers.

       (b)    Interviews.

       (c)    Collection of raw data.

       (d)    Industry practices.

       (e)    Trend and Reports.

       (f)    Bank‟s records and documents.


2.4    Banks have to consider innovative approaches for recruitment ensuring that

every 'route to recruit' is fully utilized effectively in a time bound manner at minimal

cost. There are many options available to private sector banks to achieve best

results in the recruitment of new employees. However, to define this we will need to

gain a clear picture of the present recruitment process. Having fully audited and

documented the current recruitment cycle from attraction to induction, one will finally

be in a position to offer 'best strategy‟ for any private sector bank.


Recruitment Methodologies


2.5    Following are the two main recruitment methodologies employed by banks

presently:-


      (a)     Internal Recruitment

      (b)     External Recruitment




                                            12
2.6    Internal Recruitment.       This involves filling vacancies through internal

means from existing employees. Following questions should always be asked. Is

there an internal candidate who could take up the role? What are the strengths,

limitations and training required? Initial consideration should be given to a bank‟s

employees, especially for filling vacancies above the entry level. If external efforts

are undertaken without considering the desires, capabilities and potential of present

employees, a bank may incur both short and long run costs. In short run, morale

may de-generate, in the long run banks with a reputation for consistent neglect of in-

house talent may find it difficult to attract new candidates available through other

channels.


2.7    External Recruitment.       To meet demands and vacancies from external

sources for talent brought about by growth, desire for fresh ideas or to replace

employees who leave, banks periodically turn to the outside labor market. The “Five”

most popular external recruitment sources considered are:-


      (a)    Job consultants

      (b)    Campus Placement.

      (c)    Online Application.

      (d)    Recruitment advertising.

      (e)    Referrals




                                         13
                                          3


        CASE STUDY OF PROBLEM AT YESBANK

Introduction and Growth in Banking Sector


3.1   As brought out earlier, the India‟s banking sector is growing at a fast pace.

India has become one of the most preferred banking destinations in the world. The

reasons are economy is growing at a rate of 8.5%, Bank credit is growing at 30% per

annum and there is an ever-expanding middle class of between 250 and 300 million

people (larger than the population of the US) in need of financial services. Banks are

increasingly getting attracted towards activities such as marketing mutual funds and

insurance policies, offering credit cards to suit different categories of customers and

services such as wealth management, insurance and equity trading. These are

indeed proving to be more profitable for banks than plain lending and borrowing. HR

Managers in private sector banks need to think and act strategically in relation to the

requirement of workforce and ensure 'best strategy‟ for recruitment to meet goals at

lowest costs.


Yes Bank: An Overview


3.2   Yes Bank, India‟s new private sector Bank, is the outcome of the professional

commitment of top management team, to establish a high quality, customer centric,

service driven, private Indian Bank catering to “Emerging India”. Yes Bank has

adopted best international practices, the highest standards of service quality and


                                          14
operational excellence, and offers comprehensive banking and financial solutions to

its customers. A key strength and differentiating feature is its knowledge driven

approach to banking for its retail and wealth management clients. Yes Bank is built

on a foundation of trust, strengthened by knowledge, backed by technology,

governed by transparency and committed to responsible banking. The result is an

unstinted commitment. It is this commitment that has earned the Bank the distinction

of being ranked India‟s No. 3 Bank in a recent survey of listed banks in India by

Business World. The same survey also ranked Yes bank first in Safety, Efficiency &

Growth. Yes bank won the Continuous Innovation in HR Strategy award at The

Indiatimes Mindscape Employer Branding Awards 2007, the RASBIC award for

Innovative Recruitment & Staffing Programme and the Global HR Excellence

Award for Innovative HR Practices at the Asia Pacific HRM Congress 2007.


3.3    The bank has been able to achieve this growth through four instruments. A

focused business strategy and entrepreneurial leadership, highly rated employees,

best-in-class processes and evolutionary technology. Yes Bank is pursuing a Brand

strategy to build one of the finest financial brands in India and to provide an

unprecedented delightful banking experience to all its customers. What has worked

well for Yes bank is that unlike the first lot of private banks that came up in the mid-

1990s, it did not get caught in a liquidity crunch that was brought about by the high

interest rate regime unleashed to contain inflationary pressures in 1995. Yes Bank

started its operations in 2004 with branches in Mumbai, Delhi and Gurgaon (NCR).




                                          15
3.4   Growth.        The total net worth of the bank as on 30 Jun 07 stands at INR

8231 million with about 60 branches in 35 locations across India within two years of

operation. The bank made plans to be about 100 branches by March 2008. The

foreign investors in Yes Bank are Rabobank, Citigroup Venture Capital International,

Chrys Capital and AIF Capital. The bank has increased its headcount in North India

region from around 500 people in Nov 06 to about 2000 people by Jun 2007. Each

branch requires around 25-40 people to be fully operational and run effectively.


Structure of Yes Bank


3.5   The bank has a matrix structure with the Relationship Vertical on one axis

and Product vertical on the other axis.




                                               RELATIONSHIP VERTICAL


                        Corporate &       Business     Emerging        Retail
                        Institutional     Banking      Corporate      Banking      Treasury
                          Banking                       Banking

P      Development
R       Knowledge
O        Banking
D
U       Investment
C         Banking
T        Treasury

V      Corporate &
E      Development
R        Banking
T
I      Transaction
C        Banking
A
L       Corporate
         Finance
                                          16
3.6    Human Resources Department at Yes Bank. The bank is presently on an

expansion drive and the HR department is presently concentrating on recruiting to

man these branches. The organization has a tree structure with only three levels of

hierarchy in the HR department i.e. President, Vice President and Relationship

Managers. The organization is as follows:-



                                     President




                                    Senior VP




        Relationship manager                        Relationship manager
           Retail Banking                            Retail Banking UP
            NCR & Punjab




      Relationship Manager
       Business Banking                                  Relationship manager
            EC, C&IB                                             C.P.U.




       Relationship manager                            Relationship manager
      Training & Development                              HR Operations




3.7    Nature of Recruitment Problem Faced at Yes Bank (From Bank

Records).    Like any startup Bank, the HR department faces the uphill task of

recruiting the branch team and sales force for every new branch. This could be close


                                        17
to about 25-40 officers per branch consisting of Relationship Managers, Sales

Officers headed by the Branch Managers and Sales Managers. Further, there is a

factor of about 30% attrition per annum, which has to be made good to maintain

sales force levels. The following data substantiate attrition rates at Yes bank, Delhi.



  Business

  Unit (360                              <1            1-3      3-6    6-12      >12

  officers)           Sub-Unit         Month         Months    Months Months Months       Total

  RETAIL

  BANKING &

  WEALTH              Banc-

  MANAGEMENT assurance                    1                3    26      22        2        54

                      Branch

                      Banking                              1     2      1                  4

                      Liabilities         1                2     6      9                  18

  Grand Total                             2                6    34      32        2        96

  Total Attrition

  (%)                                    2%            6%       35%    33%       2%


 94 out of 360 sales officers leave bank within one year
 35% between 3-6 months
 33% between 6-12 months

      Attrition at Yes Bank, Delhi - Tenure wise Data from 360 Sales Officers


Recruitment Process in Yes bank


3.8     The sales force required for a branch to function is Tellers, Customer Sales

Managers, Customer Sales Executives, Sales Manager and a Branch Manager. The
                                                18
line managers drive the recruitment process for existing branches, whereas the HR

drives the planned recruitment for the new and upcoming branches based on

defined norms. In case of an existing branch as the need against a position arises,

the line manager requests the HR department with the qualitative requirement of the

candidate. However, for an upcoming branch a planned recruitment of the complete

team as per defined norms and size of branch is undertaken preferably on a top

down approach. The HR department tries to follow a pre-defined recruitment

methodology to short list candidates and select thereafter.


3.9     Selection of right candidate is undertaken in a hierarchical process. The

immediate Team Leader along with HR takes the first round of interviews. The next

round is undertaken by either the Sales Manager or the Branch Manager as per the

branch requirements and norms. However, for senior managerial positions, there are

a series of interviews with HR, line managers, Head of the department and upto the

level of CEO. The top management is actively involved in selection and

compensation finalization. The salary fitment is made by HR keeping the fixed cost

of the employee and various other factors into consideration. Global sourcing is

twice for senior managerial positions than for middle management positions at Yes

Bank.



3.10    Any candidate who has to be recruited is interviewed both by the line as well

as the HR. The line assesses the candidate on his current potential, skills and

knowledge. The HR on the other hand assesses the candidate on his attitude,

profile, dexterity, family background, educational parameters, compensation and



                                         19
other YES parameters defined. The line managers look at the job fit whereas the HR

looks at the organization fit of the employee.



3.11 While setting up a new branch the first step is to get the branch manager

onboard. The branch manager is either selected within the organization or hired by

the HR department and the Regional Head. Any new branch has to have a Teller, a

Customer Sales Executive/ Manager and a Branch Manager to be fully operational.

Training is the next most important process before a selected candidate begins to

carry out the assigned responsibilities in any branch. This is undertaken for the

Retail and Business Banking division of the bank. Often training is the main purpose

to assign the infant branch to a parent branch. The flow of the recruitment process is

as follows:-




                                          20
Line projects need                             HR
  for manpower          Informs HR
                                            department



                                                         R
                  Search for potential                   E
                 employees against job                   C
                      description                        R
                                                         U
                                                         I
                                                         T
                                                         M
      Consultants                   References
                                                         E
                                                         N
                                                         T

                                                         M
                                                         E
                      Potential                          T
                     candidates                          H
                      identified                         O
                                                         D
                                                         O
                                                         L
                                                         O
                 Interview by line and                   G
                     HR managers                         Y




                     Candidate
                      selected             No




                         Yes


                          A




                           21
               A




        If senior                                Interview by CEO
        management                Yes
        position




                   No


                    Back papers, resume, salary slip and offer
                    letter of candidate sent to CEO along with
                    the organization chart




                        Offer letter signed by CEO
                        sent to the candidate




                         Employee joins and is given the
                         joining kit by the HR department



                          RECRUITMENT FLOW IN YES BANK


Job Descriptions


3.12   They are lists of the general tasks, functions and responsibilities of a position.

Typically, they also include to whom the position reports, specifications such as the

qualifications/ experience needed by the person in the job, salary range for the

                                            22
position, etc. Job descriptions are usually developed by conducting a job analysis,

which includes examining the tasks and sequences of tasks necessary to perform

the job. The analysis looks at the areas of knowledge and skills needed by the job.

Bank keeps updating them and it is not a one-time description, but a process which

is kept up with ever-changing responsibilities and skills necessary to perform the job,

and the changing incentive plans.



3.13     Analysis of Methodologies for Recruitment of Sales Officers.       While the

recruitment methodology for sourcing both sales officers and senior management

positions have been discussed in the preceding paragraphs, the prime focus the

present study and report will be sales officers. The following methods of recruitment

being followed have been analyzed:-

   (a)      External Recruitment

            (i) Job consultants

            (ii) Online applications

            (iii) Referrals

            (iv) Campus placements

            (v) Direct Advertisement

   (b)      Internal Recruitment


3.14     Job Consultants.     In this process, the bank ties-up with an empanelled a

list of job consultants. Whenever a position arises, the bank requisitions their

services and provides the necessary job description, experience, place of work and

compensation details. The consultants then search their database and provide a list

of potential candidates after screening. The employer should insist that entry level

                                          23
screening against the profile provided is undertaken by the consultants. The

advantages/ disadvantages of such methodology are as follows:-

           ADVANTAGES & DIS-ADVANTAGES OF JOB CONSULTANTS

                 ADVANTAGES                                   DISADVANTAGES

 (a)    Get candidates for specific skill (a)             Very expensive.

 set/ profile.                                     (b)    Not suitable for mass induction.

 (b)    Resume         are     screened      for (c)      Dependent     of    credibility    of

 specific profile.                                  consultants.

 (c)    Quick        and   effective   way   of

 matching        employers     and     potential

 candidates.



3.15   The average cost for such services for sales officers in urban region is about

Rs. 10000 and Rs. 7000 in rural region per sales officer. For mid level and high level

positions, the cost of services is about 8.5% of the yearly salary of the employee. In

case the employee resigns within three months, the bank insists, the consultants

provide replacement at no extra cost and insures for the training costs. This method

of recruitment is effective but expensive, especially in case of senior level

management and is not suitable in case of mass recruitment. 45% of the positions at

Yes bank at Delhi National Capital Region (NCR) are presently being filled up

through job consultants. However, due to non-availability of suitable job consultants

in rural areas, only 30% of the positions at Yes bank outside Delhi were filled

through job consultants.




                                               24
3.16    During the study, 25 line and HR managers that work with such job

consultants were asked for their opinion about the quality of the candidates provided

by job consultants, which resulted in an interesting finding. Majority of respondents

think that the quality of candidates provided is good (58%), 21% consider it to be

average and another 21% even think it is insufficient.




             QUALITY OF CANDIDATES FROM JOB CONSULTANTS




                                      21%
                   58%                                              IN-SUFFICIENT
                                                 21%                AVERAGE
                                                                    GOOD




3.17    The author felt that the results concerning quality of candidates are partly due

to the way job consultants are being engaged by certain companies as part of a

“shot-gun approach", without exclusivity and sometimes as a last resort after failing

to fill the position.



3.18    Re-evaluating Job Consultants.           During the case study, it was learnt

that Yes bank has an empanelled list of 32 consultants and this is being

continuously tracked & re-evaluated. The evaluation process is built on Likert scale

and has many parameters like consultant credibility, quality of candidates, core


                                            25
competence, profile/ segment of operation, timeliness, flexibility, ability to source

candidates for difficult locations, network, ability to handle large scale recruitment

etc. This ensures that the consultants deliver consistent superior performance for

staying empanelled. Time savings, cost advantages, and better knowledge of the

market were given as the most important reasons for outsourcing the process to

recruitment agencies by HR department at Yes bank.



3.19   Online Application.        Banks have online portal where they advertise all

available positions and enables candidates to post their resumes against vacancies.

The bank also advertises such positions on various job websites like naukri.com,

google jobs, Monster.com etc. The advantages/ disadvantages of such methodology

are as follows:-



            ADVANTAGES & DISADVANTAGES OF ONLINE STSTEM

             ADVANTAGES                                DISADVANTAGES

(d)    Quick and easy way of matching (a) Lot of junk resume for jobs irrelevant

employers and potential candidates.         to their specialization. Therefore requires

(e)    Inexpensive.                         extensive screening.

(f)    Wide publicity.                      (b) Not all candidates are accustomed to

                                            looking for jobs in this manner.

                                            (c) Publicity limited to internet users.

                                            (d) Loss of human interaction.




                                         26
Industry statistics reveal that 100 percent of the high tech companies in Global 500

list, and 89 percent of Fortune 500 companies, use their corporate websites for

recruitment. The past year has shown major growth in e-recruitment advertisements,

which cost 80 percent less than newspaper ads and is about 10 times cheaper than

hiring consultants. Online recruitment is of immense assistance in junior and middle-

level recruitment. Senior positions require a different strategy.



3.20   Online job advertising can however result in candidates of very different

capabilities seeking attention. Browser-based pre-screening tools with qualifying

questions derived from the job specification can save many hours of unnecessary

work for both the applicant and hirer. Such technology, though at infancy stage

presently can save hours of screening effort.



3.21   Yes bank has an online portal on which they advertise all openings and

enables the viewers to post their resumes. Candidates (internal and external) can

apply for positions as per the positions and locations advertised. This methodology

of recruitment has been found to be cost effective with vast coverage. However, line

and HR managers feel many irrelevant applications are being posted, which leads to

waste of time in screening/ interview and is at times discouraging. Based on

available statistics, 15% of the positions at Yes bank Delhi are presently being filled

through such online methodology. However, this is likely to grow substantially.

Snapshot of the Website:




                                           27
3.22   Referral.     Companies/banks runs an employee referral scheme, which

encourages employees to recommend acquaintances/ friends as candidates for

certain positions and also earn some incentives. Not many companies realize the

benefits of good referral programme. A successful referral programme reduces cost

per hire significantly and at the same time promotes ownership. The advantages/

disadvantages of such methodology are as follows:-



          ADVANTAGES & DISADVANTAGES OF REFERRAL STSTEM

               ADVANTAGES                              DISADVANTAGES

(a)    Inexpensive   compared    to   job (a) You may be obligated to hire in

consultants.                              certain cases when candidate is not

(b)    Referred candidates are aware of suitable.

the culture.                              (b)      May lead to inter-personal issues.

(c)    Employees refer candidates with (c)         May not always produce desired

good potential.                           results.

(d)    Results are quick.                 (d) Not suitable for mass recruitment.

                                          (e) Not sustainable in the long run.

                                          (f) Issues arise when referred candidate

                                          is selected and does not perform or

                                          quits.



3.23   Yes bank runs a successful employee referral scheme, which encourages

employees to recommend friends and earn incentives. “I have happy employees,

otherwise nobody would call their friends/ relatives" says CEO, Yes Bank Ltd. Based


                                        28
on available statistics, 6% of the positions at Yes bank Delhi are presently being

filled through referrals.



3.24      The employee is paid the referral fee after 3 months after the candidate joins.

The bank doesn‟t pay for referring any fresher or referring a candidate for a position

who would be directly reporting to the person who referred him. The compensation

for successful hire through this scheme is about 5% of annual salary. The success of

such a system is when vacancies are well advertised internally.



3.25      Campus Placement.                The banks go Business schools for recruiting

sales officers for the post of Sales officers. The HR initiatives campus placements

based on long term forecast of sales officers. While recruiting from campus, the

bank screens for candidate having a good academic record, family background with

sound academic records in both Graduation and Class XII. Yes bank goes to Tier I &

II B-schools for recruiting sales officers for the post of Client Sales Partner (CSPs)

and about 15% of the positions at Yes bank Delhi are presently being filled through

such methodology. The advantages/ disadvantages of campus placement are as

follows:-

            ADVANTAGES & DIS-ADVANTAGES OF CAMPUS PLACEMENT

                ADVANTAGES                                    DISADVANTAGES

(a)       Inexpensive.                             (a) Competition is fierce. Companies/

(b)       Good for mass induction at lower Banks all across India compete for

levels.                                            similar un-experienced low cost skills.

(c)       Allows hiring specific skills.           (b)   Linked to academic session and


                                                 29
(d)    Source of talent that can be therefore            useful   towards   long    term

trained towards specific competence.        manpower requirements.

(e)    Provides talented youth with drive. (c) It has been observed that often good

(f)    Helps   banks   build     reputation candidates     have    many     job    offers.

during such job fair/ campus placement.     Therefore, may not ultimately join.

                                            (d) Training costs are very high for

                                            candidates taken from campuses




3.26   Campus recruitment is a cost effective model for mass recruitment after tying

up with various B-schools. Business schools have vast resource of talented students

studying specialized courses in Banking and Insurance. However, Banks must plan

staffing and be clear about its future manpower turnover/ requirement.



3.27   Direct Advertisement.       This is the age old method of bringing employers

and candidates together and is still widely used. A clear and attractive newspaper

advertisement with specific details is eye-catching and invites immediate attention.

The services of newspapers and employment exchange are useful. About 10% of

the positions at Yes bank Delhi are being filled through such direct advertisement

methodology. However, this is likely to grow substantially. The advantages and

disadvantages are as follows:-




                                          30
       ADVANTAGES & DIS-ADVANTAGES OF DIRECT ADVERTISEMENT

             ADVANTAGES                                    DISADVANTAGES

(a)    Effective    medium       when     job (a) Ideal for mass recruitment.

requirements and competencies are well (b) May bring many applications which

defined.                                       may not be suitable for the position.

(b)    Very good reach.                        Therefore, requires extensive screening.

                                               (c)    Can involve cost and results take

                                               some time to fructify.




3.28   Internal Recruitment.          As brought out earlier, it involves filling vacancies

through internal means from existing employees. If external efforts are undertaken

without considering the desires, capabilities and potential of present employees, a

bank may incur both short and long run costs. In short run, morale may de-generate,

in the long run banks with a reputation for consistent neglect of in-house talent may

find it difficult to attract new candidates available through other channels. The

advantages and dis-advantages of internal recruitment are:-

       ADVANTAGES & DIS-ADVANTAGES OF INTERNAL RECRUITMENT

             ADVANTAGES                                    DISADVANTAGES

(a)    Ability     of     candidate      and (a) Assessment of candidate is based

competencies are well defined.                 on references, brief interview or less

(b)    Internal    candidate     know     the reliable information.

organization, its strength and weakness.       (b) May be difficult to find the right

(c)    Promotion        builds   motivation candidate suitable for the position with

                                             31
among existing employees.                       ideal mix of competencies from internal

(d)         Very cheap.                         sources.

                                                (c)   Transition    activities     and    rapid

                                                organizational     growth        often    mask

                                                managerial deficiencies. However, when

                                                the   growth     rate   slows      down    the

                                                deficiencies     become     apparent       and

                                                organization find it difficult to undo the

                                                damage. The cost of remedial action can

                                                prove disastrous and prohibitive.




Sources of data:-

      (a) Line and HR Managers.

      (b) Bank records and documents.

      (c) Job consultants.

      (d) New employees hired through various recruitment methodology list above.

      (e) Industry trends for online recruitment.

      (f)    Placement cells of colleges the Bank visited e.g. ICFAI, IIPM, BIMT.

      (g) Internal IT Helpdesk placed at Yes bank, Chanakya Puri Branch.

      (h) Questionnaire and survey of HR/Managers/ Employees.

      (i)    Wipro Solutions, the vendor of the application software.




                                              32
3.29   Current Scenario and Trend at Delhi/ NCR Region.      The   percentage   of

recruitment undertaken by various methodologies at Yes bank in Delhi and NCR are

as depicted:-




                                Yes Bank, Delhi

                                15                15
                      10

                      10
                                6                       44

          Campus                               Job Consultant
          Referral                             Direct Advertisement
          Internal                             Online




                      Yes Bank, National Capital Region (NCR)

                                    16            20
                           11

                            9                          30
                                    14

                Campus                         Job Consultant
                Referral                       Direct Advertisement
                Internal                       Online


3.30 Analysis from Interviews.             Both the document based research and

questionnaire survey methods were used. Interviews of 82 HR managers, Line

                                          33
managers, employees and candidates were undertaken to analyze the trends in

recruitment, which according to them are effective recruitment strategies for private

sector banks. The format of questionnaire is placed at Appendix and results of

effectiveness of each recruitment strategy according to survey of HR / Line

managers are as pictorially depicted:-



                                Yes Bank, NCR

                                18               18
                         10

                           10                         26
                                   18

              Campus                          Job Consultant
              Referral                        Direct Advertisement
              Internal                        Online


                EFFECTIVENESS OF RECRUITMENT STRATEGY

         FROM SURVEY OF HR/ LINE MANAGERS IN DELHI AND NCR


          Yes Bank, National Capital Region (NCR)

                                   20             19
                           12

                              10                       25
                                    16

                Campus                         Job Consultant
                Referral                       Direct Advertisement
                Internal                       Online


                                         34
Survey of Employees

3.31    About 82 Line/HR managers and employees were interviewed on the

effectiveness of a particular recruitment methodology and it can be seen that Job

Consultants, Online, Referrals and Campus recruitment were the most preferred.

The following data on use and effectiveness was arrived at during the survey of

employees:-

       Recruitment Strategy        Usefulness       Priority (Data from         Effectiveness

                                                    respondents)

    Job Consultants                                           5                     4.3

    Online applications                                       4                    4.25

    Referrals                                                 3                     4.0

    Campus Placements                                         3                     3.9

    Direct Advertisement                                      1                     1.5

    Internal Recruitment                                      1                     3.5



   Survey Questionnaire placed at Appendix (78 Line/HR Managers and employees interviewed)

   Mark scale 1(Not effective), 3 (Moderately effective), 5(Very effective)


   Effectiveness was measured by the following:-


   (a) Cost per hire = Recruiting costs/ No of positions

   (b) Time to fill vacancy

   (c) Staffing Efficiency ratio = Total recruiting costs/ Total compensation

   (d) Hire Quality

   (e) Hiring Manager Satisfaction




                                                 35
3.32      Overall Effective Recruitment Strategy (Data Arrived at from Bank

Records).             Banks need to continuously re-assess and estimate recruitment

strategies and its effectiveness. Analysis of available data, surveys and costs

involved at Yes Bank were undertaken to arrive at an effective recruitment strategy

for the role of a Sales officer. Following was concluded:-

 Recruitment             Applicability      Priority      Other            Cost               Overall

 Strategy                                                 Factors          Effectiveness      Effectiveness

 Job Consultants                                5              4                 3                     4

 Online applications                            4             3.5                5                     4.2

 Referrals                                      3              4                 4                     3.2

 Campus                                         3             3.8                5                     3.8

 Placements

 Direct                                         1              1                 3                     2

 Advertisement

 Internal                                       1              2                 5                     3

 Recruitment

Mark scale 1(lo), 5(hi) for Priority

Mark scale 1(lo), 5(hi) for Cost, Cost Effectiveness 1(lo), 5(hi), Overall Effectiveness 1(lo), 5(hi)




Evaluation of Effectiveness of Methodologies for Recruitment of Sales Officers

3.32      HR and Line managers in private sector banks need to think and act

strategically to ensure availability of sales officers with right skills. This involves

adopting the correct methodology for recruitment, selection and appointment with

speed and transparency at lowest cost.


3.33      Initial consideration should be given to a bank‟s employees, especially for

filling vacancies up to mid level positions. External recruitment should be resorted to

                                                     36
after potential of present employees have been exhausted. This will ensure morale

of employees does not de-generate. Additionally, larger organizations might be more

likely to have well defined succession. However, the need for specific skill set for a

specialized position cannot be ignored and therefore under such circumstances

external recruitment should be undertaken. Such preferential decisions should be

undertaken by the management, line managers and HR keeping organization goals

into consideration.


3.34   Recruitment using job consultants though very effective for managerial

positions can be expensive. Executive search firms tend to match candidates to jobs

faster that most organizations internally can, on their own, primarily due to larger

database, wider access and core competence. Networking strategy is used by the

recruitment consultants widely.


3.35   Campus recruitment is a very effective recruitment strategy, especially for

mass recruitment and candidate can be thereafter be trained. However, during

interview of such student candidates, it emerged that organization and its career

opportunities are prime motivation factor for students to seek employment with any

particular organization. Two major advantage of this strategy is cost and

convenience. However, such recruitment is limited to selected period of the year and

requires prior planning of sales force needed by the organization.


3.36   It has been observed from the data, online recruitment methodology is very

effective. However, the rise of more and more online job portals coupled with the

tightness of the market has also had a negative influence on recruitment. Many

banks thought that advertising in online job portals could reduce their dependency

                                         37
on job consultants and lower recruitment costs. However, large no of job portals

have fragmented the demand and supply side market. It has therefore become

necessary to advertise and search in more and more job portals, which is proving to

be time-consuming, costly for banks and also becoming ineffective.


3.37   The success of the recruitment process is not only determined by the

methodology that are used for search and selection, but also by the way these

methodologies are used. One also needs to take into account the following:-


       (a)   What are the no of positions available?

       (b)   What role does the recruited position play and its importance?

       (c)   Can the role be re-organized for better organization effectiveness?

       (d)   Can internal candidate be trained for the position and what are the

       costs, time involved?

       (e)   How long do you expect the new candidate to remain in the role and

       stay in the bank?

       (f)   What are the organization retention strategies?

       (g)   What is your plan for the recruitment process and monitoring?


3.38   Recruitment strategy can be targeted or broad-based. Targeted recruitment is

specific, focused and addressed to the section where one believes to find the right

candidate for the particular position. Broad-based recruitment can be effective for

positions that easily filled with minimal training. Organizations and Banks also have

to work towards building a brand value which impacts employee positively. As

Hertzberg work suggests that the line managers play a pivotal role both as „hygiene‟

and „motivation‟ factor that impact on both employee‟s attraction and retention.

                                         38
Image and a reality of ethical and trustworthy operations in the organization is a

major attraction to both potential candidate and those already employed.


3.39   Recruitment Plan.      Based on the recruitment methodology arrived or the

organization wishes to adopt, a recruitment plan should be devised. The present

study after taking all available data and inputs came up with a Recruitment Plan

template. This template in placed at Annexure. The following are the salient points

towards a successful recruitment plan:-

       (a)    Recruiting the right person starts with a detailed job description and

       personal specification. It also involves following a recruitment process that

       produces a suitable candidate at a minimum cost to the bank.

       (b)    The more complex the job, the more complex the recruitment process

       needs would be. However, as a minimum, the interview process should

       include at least two level interviews, a psychometric assessment and a

       thorough reference check.

       (c)    Advertisements through various recruitment methodologies should be

       clear, to the point indicating job description.

       (d)    Interviews should be highly structured and based on proven

       methodologies. They should reveal levels of competency in key areas,

       appropriateness of experience, personality strengths and weaknesses and

       integrity.

       (e)    Carefully selected psychometric assessments are valuable tools in the

       selection process, but not to the exclusion of a structured interview.

       Individuals should be selected on the basis of past performance, competence

       and personality.

                                            39
       (f)       Always recruit the right person for the job. Recruitment should be seen

       as a 'rejection process' as much as a 'selection process'. One shouldn‟t be

       tempted to pick 'the best of from a bad lot‟

       (g)       Screen likely candidates with a simple telephone interview before

       deciding who to invite for the face-to-face interview.

       (h)       When one actually meets the candidates, let them tell about their

       background and achievements. The details about the job, the compensation,

       the company, etc should follow.

       (i)       Identify what initial training will be required and how much will be

       needed to invest in the candidate and whether he or she is worth that

       investment.

       (j)       Never over sell the job. Honesty about the role should be the best

       policy.

       (k)       Background & reference checks are very vital. During interview of new

       sales officers at Yes Bank, it was found that around 40% of new employees

       never had references taken up. Background checks should be as thorough,

       as possible and should include employment history and character references.


3.40   Limitation of the Present Study.           Some of the most used methods are

not the ones found to be most effective under all circumstances and scenarios. Most

banks do not have a clearly defined recruitment strategy, but use a shot-gun

approach to find candidates for their vacancies. This study has not considered

regional areas factors, Gender of candidates, age, discriminations etc in a detailed

manner. However, this is not to say that there isn‟t a problem in this area or

methodologies for recruitment will not be different. As seen in tables above, the

                                            40
response varied between segments analyzed. Some discrepancy were noticed

which can have generalization error.




                                       41
                                          4

            RECOMMENDATION & CONCLUSION

Recommendation

4.1   Recruiting can no longer be confined to the traditional ways. With the war of

talent intensifying, employers are broadening their reach though innovative

channels. Static recruitment no longer suffices in today‟s context of cost

effectiveness and efficiency. HR professional have a big responsibility to hire a best

candidate from the available sources discussed above. At the same time, one has to

be cost conscious. No process is complete without an evaluation of its success. All

executives interviewed accentuated the importance of employer branding in

attracting highly suitable candidates. Job consultants, online applications and

Campus placements emerged the most effective external recruitment methodology

used. Most showcase organizations and private sector banks today have started

using technology to screen resumes, filter applicants and build database for future

use. Based on all available data, an optimum, cost effective, diverse and scalable

recruitment strategy or methodology for recruitment of sales officers was arrived at

by the author targeting each methodology. Private sector banks should aim to

achieve the model by reengineering processes, maximizing use of technology to

reduce costs and exploit each source effectively.




                                         42
                  Proposed Recruitment Methodology
                                      5           20
                          20


                         15                             20
                                 10             10
              Campus                           Job Consultant
              Referral                         Direct Advertisement
              Internal                         Online
              Others


Conclusion


4.2     This report has investigated the various methodologies for recruitment and

the need was therefore to arrive at a recruitment strategy for the private sector

banks. As brought out earlier, the success of the recruitment strategy is not only

determined by the methodology that are used for search and selection, but also by

the way these methodologies are used and implemented. The processes should

ensure that there is no "shot-gun approach” as a last resort after failing to fill the

position. Outsourcing of the recruitment process to an agency versus doing this work

in-house as a core HR responsibility is part of the strategic choice companies should

consider in determining a clear and effective HR recruitment strategy. Trying to do

both adds costs as HR resources go up and the required time to fill vacancies often

increases leading to less efficiency in finding and selecting candidates for open

positions. Employers have to use all available information and techniques available

to them including the more traditional tools of common sense and good judgment

                                          43
when making the right hiring choices for available vacancies. The following are to be

considered additionally:-


     (a)     Ensure you look internally prior to adopting any external recruitment

     strategies.

     (b)     Have a clear understanding of the current marketplace including

     salary, skills shortages reasons for candidates to join the bank.

     (c)     Map a consistent recruitment / hiring process for each new recruit.

     (d)     Create a consistent job profile for each requirement.

     (e)     Ensure feedback is offered. Feedback forms should be completed for

     each candidate interviewed.

     (f)     Ensure relevant management information is collated and presented to

     hiring managers from suppliers.

     (g)     Have a clear understanding of the best methods of attracting

     employees, devise an attraction strategy.

     (h)     Review all testing and assessment products and processes.

     (i)     Once you have successfully recruited staff, make sure you keep them

     by introducing attractive retention measures and developing innovative and

     creative training programme to keep them motivated and engaged.

     (j)     Hold focus group meetings of employees.




                                          44
                                 5

                          ANNEXURES

LIST OF ANNEXES

I      APPROVED PROJECT SYNOPSIS

II     QUESTIONNAIRE FOR INTERNAL/ EXTERNAL EMPLOYEES AND

CANDIDATES

III    QUESTIONNAIRE – ATTRACTION (NEW EMPLOYEES)

IV     QUESTIONNAIRE FOR HR MANAGRS AND LINE MANAGERS

V      PROPOSED RECRUITMENT PLAN FOR PVT LTD YES BANK
VI     SAMPLE QUESTION FOR INTERVIEW

VII    LIST OF CANDIDATES INTERVIEWED/ PARTICIPATED IN SURVEY

VIII   FEEDBACK FORM




                                 45
NAME                                                             KINSHUK DE

DATE OF JOINING




                                             ANNEXURE – II

         QUESTIONNAIRE FOR INTERNAL/ EXTERNAL EMPLOYEES AND CANDIDATES



Please rate these points on a scale of 1 to 5 as per the following:



     1   -       Completely Disagree (Lo)

     2   -       Mostly Disagree

     3   -       Neutral

     4   -       Mostly Agree

     5   -       Completely Agree (Hi)




1.       On a scale of 1 to 5 how do you feel about joining, working for us and why?




                                                    46
2.      Can you rate in order of merit the following methodologies of recruitment that you

believe is cost effective and can easily reach out to you easily:-


     Job consultants
     Online applications
     Referrals
     Campus placements
     Direct Advertisement


3.      What according to you (on a scale of 1 to 5) are the primary causes for high attrition
in the banking industry?

      Salary
      Low Tolerance
      Better prospects elsewhere
      Market Liberalization
      Poor Processes
      Company Brand
      Job Content
      Poor Growth
      Poor Incentives
      Job Security
      Rewards elsewhere
      HR/ Other Policies
      Management




                                               47
NAME                                                              KINSHUK DE

DATE OF JOINING




                                             ANNEXURE – IV

                   QUESTIONNAIRE FOR HR MANAGRS AND LINE MANAGERS

Please rate these points on a scale of 1 to 5 as per the following:

     1   -       Completely Disagree (Lo)

     2   -       Mostly Disagree

     3   -       Neutral

     4   -       Mostly Agree

     5   -       Completely Agree (Hi)


1.       Which of the two main recruitment methodologies, Internal Recruitment or External

Recruitment according to you should be resorted to and why (Please elaborate) ?




2.       Can you rate in order of merit the following external recruitment methodologies that you

believe are cost effective and can easily reach out to best candidates in Delhi and NCR:-




     DELHI                                                  NCR


     Job consultants                                       Job consultants
     Online applications                                   Online applications
     Referrals                                             Referrals
     Campus placements                                     Campus placements
     Direct Advertisement                                  Direct Advertisement


                                                    48
3.      What according to you on a scale of 1 to 5 are the primary causes for high attrition in the

banking industry?


      Salary
      Low Tolerance
      Better prospects elsewhere
      Market Liberalization
      Poor Processes
      Company Brand
      Job Content
      Poor Growth
      Poor Incentives
      Job Security
      Rewards elsewhere
      HR/ Other Policies
      Management

4.      Which of the following could further improve recruitment in your organization (Rate 1 to 5)?


      Planned Hires
      Coordinated, sharing of business information
      Economy to scale/cost reduction
      Formalized agreements regarding business terms
      Improved relationship with Job consultants and Line/ HR managers
      Detailed job specifications
      Consistent screening methods and approach
     Structured recruitment processes
     Effective recruitment methodology




                                                  49
        NAME                                                  Kinshuk De

        DATE OF JOINING

                                             ANNEXURE – III

                       QUESTIONNAIRE – ATTRACTION (NEW EMPLOYEES)



Please rate these points on a scale of 1 to 5 as per the following:



    1   -        Completely Disagree (Lo)

    2   -        Mostly Disagree

    3   -        Neutral

    4   -        Mostly Agree

    5   -        Completely Agree (Hi)




    I like to work on the permanent roles of the company

    I am more concerned about my designation rather than the job content

    I value incentives more than my fixed salary

    I value growth potential more than the salary in the organization

    I value rewards and recognition more than my salary

    I value the brand of my company more than the job content

    I value HR policies more than my salary / job content

    I value regular interaction & appreciation from the top management more than any reward

    I value job security more than my salary in the organization
                                                    50
                                  ANNEXURE – V
           PROPOSED RECRUITMENT PLAN FOR PVT LTD YES BANK
1. Date:
                             Section 1: Position Data
2. Working Title
3. Title Code and Payroll Title
4. Grade
5. Salary Range
6. Department
7. Hiring Authority (name & phone)
8. Recruitment Contact (name & phone):
9. Appointment Type:
10. Final Filing Date
11. Estimated Hire Date:
12. Is this a new position?
13. No of Positions
13. Full/ Part Time?
14. Attachments
15. Job Description (Enclose attachments if required).



                           Section 2: Recruitment Plan

16. Selection Criteria
17. Scope of Search (Nationwide/ Regional)
18. Recruitment Strategy
   (a) Job consultants
   (b) Online applications
   (c) Referrals
   (d) Campus placements
   (e) Direct Advertisement
   (f) Internal

19. Selection Members:
20. Source of funds for recruitment with estimates:




                                         51
                                  ANNEXURE VIII

                                FEEDBACK FORM

                                            Kinshuk De
                                            kinshuk.de@gmail.com
                                            Fax : +91-9810775595

                    CASE – RECRUITMENT METHODOLOGY

We value your feedback. Please take some time to fill this feedback form and fax it.

1.    How useful is this case study in providing you with some suggested
approaches to deal with HR recruitment issues?

Very useful         Useful        Moderately useful           Not useful

2.    How do you rate the case study?

Very Good           Good          Neutral              Poor

3.     Would you consider implementing the strategies/ approaches in the case
study?

Yes            No

Other Comments:
________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________


Particulars of respondent

Name                                     Designation
Organization
Address
Email




                                         52

				
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