Are you a content consumer or creator? by briansolis


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									Are you a content consumer or creator?
By Brian Solis, blogger at and principal of FutureWorks, Author of the highly
acclaimed book on social business Engage!

You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to
share with you something I’ve been thinking quite a bit about these days.

Think about the generation or two before us. A significant portion of free time was spent consuming
media. From print to broadcast, everyday people simply digested information and content presented
to them. But then, everything changed. We were gifted with the ability to share what we think, feel,
and experience, on demand. The democratization of information was finally upon us and we the
people would ensure that our voices would be heard and felt. This was our time, quite literally
as Time Magazine named “us” as the person of the year.

You control the Information Age. Welcome to your world…

There was and is something missing however. It takes a dedicated investment and orchestrated
movement to control the information age. Without it, we’re contributing to social distortion, a regime
governed by information overload that threatens social anarchy. Just because we have the ability to
say something, doesn’t mean it matters to our greater society, nor does it resonate. Even in the face
of this new democracy of social media, the majority of “the social” are merely consuming content –
68% of all socialites according to Forrester simply listen, never saying or producing anything.

And while it’s not the same as generations before us, I wonder if we’re moving towards an era of
consumption again, just under a new facade.

(cc) Brian Solis, - Twitter, @briansolis
In all honesty, the long form of content creation is under constant scrutiny and its value is continually
questioned. Blogs are seemingly losing favor to the statusphere in the rise of a Web that promotes
curation and micro-sized content without true context. Minimalist self-expression masquerades as a
new information economy and I think we have yet to show what we’re capable of contributing or
truly changing.

You might disagree with me, but shortly after the iPad was released, I sold it. Why? Well, it wasn’t
because I didn’t love it. I found myself thoroughly enjoying the ability to consume content in a very
interactive manner that fooled me into thinking I was creating even though I was simply curating and
sharing. To counter the sensation, I purchased a keyboard and a stand. They had me believing , but
then I did the math. There’s more money in consumption than creation. And, that’s when I realized I
was simply trying to justify it as a tool for consumption AND creation. Truth is that it’s a beautiful tool
for content consumption and curation. But, I challenge you to create at least equal to you what you
consume…or at least more than you do today.

Who are you?

What about you that some adore that we all need to experience?

What can you teach us?

I believe in order for the social economy to thrive, it must balance creation and consumption.

Additionally, we must invest in the social economy by demonstrating literacy and our ability to take
what we learn and share our insights with those populating our coveted digital societies.

(cc) Brian Solis, - Twitter, @briansolis
In the process we’ll find that the balance is refined to the delicate, yet invaluable ecology of learning
and teaching.

(cc) Brian Solis, - Twitter, @briansolis
What do you think? What are you observing?

This is your time…

Connect with Brian Solis on Twitter, LinkedIn, Facebook

(cc) Brian Solis, - Twitter, @briansolis
Brian Solis is globally recognized as one of most prominent thought leaders and
published authors in new media. A digital analyst, sociologist, and futurist, Solis has
studied and influenced the effects of emerging media in business, culture and the
convergence of marketing, communications, and publishing. He is principal of
FutureWorks, an award-winning business management and New Media consultancy in
San Francisco and has led change management and social programs for Fortune 500
companies, notable celebrities, and Web 2.0 startups. is ranked among
the top of world's leading business and marketing websites.

Solis is the author of Engage! The complete guide for businesses to build, cultivate and
measure success in the new Web.

Connect with Brian Solis on Twitter, LinkedIn, Facebook
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(cc) Brian Solis, - Twitter, @briansolis

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