Isabelle Léonard, +32 2 761.66.41, firstname.lastname@example.org
MasterCard Premium Programmes Launched in
Danske Bank International S.A. is first Bank in Luxembourg to roll-out
MasterCard’s Platinum and World Signia programmes.
Waterloo, Belgium, December 27, 2002 – Danske Bank International S.A. is working with
MasterCard Europe to be the first bank in Luxembourg to launch MasterCard Premium programmes.
Danske Bank International, a member of Europay Luxembourg and MasterCard since 1993, has
decided to extend its credit card offering with the Platinum MasterCard and the World Signia
Besides benefiting from international acceptance and cash access in more than 28 million locations all
over the world, MasterCard Platinum and MasterCard World Signia cards also provide an extensive
variety of value added services to premium cardholders.
Platinum MasterCard is designed for the up-market modern executive or heavy travel individual
through personalised cardholder support, special services and a unique Platinum MasterCard
Collection programme. Cardholders can benefit from a selected group of offers negotiated with
some of the most prestigious companies in the world.
Tailor-made services for the bank’s best customers are just one phone call away with MasterCard’s
World Signia. The unique card design for World Signia, emphasises the personal approach by having
the owner’s signature engraved in gold. It underscores the commitment to the World Signia
cardholder. Unsurpassed international services and personal attention are provided via the World
Signia Assistance Center. Anytime….Anywhere.
Mr. Torben Maj, Wealth Products Advisor for Danske Bank International, said: “We appreciate that
our clients have different needs and therefore are eager to offer them precisely the credit card that suits
their requirements. Our objective is to issue 4.000 cards in the coming months.”
The launch of the Platinum MasterCard and World Signia MasterCard demonstrates MasterCard’s
leadership and proven track record in providing programmes with value added service to the benefit of
the issuing banks and their customers.
MasterCard Europe and Europay Luxembourg are responding to an increasing demand from financial
institutions to be able to offer superior products for their upscale-customers.
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Aubert Janssens, Business Manager MasterCard Europe in Luxembourg : “Working very closely with
our member Banks in Luxembourg to service the needs of their most valued customers, we are
delighted that Danske Bank International has chosen to issue MasterCard Platinum and MasterCard
World Signia card programmes. The card issuing strategy which Danske Bank International has
developed is impressive, and we are convinced that these two new card programmes will contribute
significantly to growing customer satisfaction and retention.”
Note to the editors
About MasterCard International
MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including
MasterCard, Cirrus and Maestro. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit,
charge and debit cards in circulation today. With approximately 25,000 MasterCard, Cirrus and Maestro members
worldwide, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard
is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds.
MasterCard’s award-winning Priceless advertising campaign is now seen in 90 countries and in 45 languages, giving the
MasterCard brand a truly global reach and scope. With more than 28 million acceptance locations, no payment card is more
widely accepted globally than MasterCard. For the six months ended June 30, 2002, gross dollar volume exceeded US$534
billion. MasterCard can be reached through its website at http://www.mastercardinternational.com.
About Danske Bank International S.A.
Danske Bank International was established in Luxembourg in 1976 and is a wholly owned subsidiary of the Danske Bank
Group – the Nordic bank with the highest credit rating. It is among the top 25 of 200 banks in Luxembourg measured on
assets as well as profitability.
Being both a local and global bank, Danske Bank International has become a well-known institution, offering personal,
professional and discreet wealth advisory services including international investment and advanced asset management. Thus,
the vision is to be the preferred provider of Private Banking services to international clients with Nordic affiliations by
offering value-adding products and services to relevant client segments.
Danske Bank International operates under Luxembourg Banking Secrecy Law and is also represented in Fuengirola and
Cannes. Danske Bank International can be reached on telephone +352 46 12 751 or through its website:
About Europay Luxembourg
Established since 1989, Europay Luxembourg is servicing the needs of its shareholders which are the major retail-banks
operating in Luxembourg and the Luxembourg Post (EP&T).
Europay-Luxembourg, as a license company, is acting as an interface between Mastercard International and the entire
Luxembourg banking community, its cardholders and merchants accepting the full product range including Mastercard,
Maestro and Cirrus in its whole POS- and ATM-network.
By year-end 2002, Europay Luxembourg's gross euro volume will exceed € 2,5 bn, and it's all-over card-portfolio 400.000
cards compared to Luxembourg's population of 450.000.
This press release contains forward-looking information. Although MasterCard believes that its expectations are based on reasonable
assumptions, it can give no assurance that its objectives will be achieved. Important factors that could cause actual results to differ
materially from forward-looking information contained in this press release include: global political and economic conditions; MasterCard's
ability to achieve its strategic objectives; the performance of MasterCard’s member financial institutions and the nature of MasterCard’s
business relationships with these institutions; substantial and increasingly intense competition in the global payments industry; the success of
MasterCard’s global advertising, sponsorship, promotion and merchant acceptance initiatives; the functionality and security of MasterCard’s
transaction processing systems; MasterCard’s ability to adapt to industry trends with technological and payment program innovations; the
resolution of certain legal proceedings and regulatory actions; and changing market dynamics. MasterCard disclaims any obligation to
publicly update or revise any forward-looking information.