2011 Pinpoint Demographics Individual Zip Code 01420 for Fitchburg MA report PDF format by BarnesReports

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									U.S. Individual Zip Code Report
2011 edition




   U.S. Population Demographics




   U.S. Consumer Spending




   U.S. Retail Businesses




   U.S. Services Businesses
                                                   METHODOLOGY

Pinpoint Demographics uses regression analysis to estimate the most accurate and timely current year population
demographics and consumer spending.

The following steps were used in calculating the estimates in the Population Demographics database:
1) 1990 and 2009 zip codes data from the U.S. Census were matched. Where zip codes were not able to be
matched, data from neighboring zip codes were considered in adjusting data.
2) Regression analysis was used on 1990 and 2000 data to calculate the estimates for the current year.

3) The most recent U.S. Census 3-year county growth rates are applied to each zip code population demographic.
4) Where the percent change of data from 2000 to current year were too low or too high from an acceptable
range, data from neighboring zip codes were considered in adjusting data.
5) Population Density catgories and Population Segments categories were added according to the definitions in
the U.S. Population Demographics database.

The following steps were used in calculating the estimates in the Consumer Spending database:
1) The Consumer Spending database were calculated based on the U.S. Census' "Consumer Expenditure
Survey" and Pinpoint Demographics' U.S. Population Demographics database.
2) Consumer Spending categories are based on the family income categories, such as $25,000 to $49,999
income each year.

Consumer Spending Database Categories
The Consumer Spending Database has a hierarchy ranking of categories, include the Main category and
three sub-categories, notated 1), 2) and 3). The following example describes the hierarchy:
  Main Category: Food
    Sub-category 1): Food-at-home
      Sub-category 2): Cereals and bakery products
        Sub-category 3): Cereals and cereal products
        Sub-category 3): Bakery products

Sub-categories 3) will add up to sub-category 2). Sub-categories 2) will add up to sub-category 1), etc.

The following steps were used in calculating the estimates in the Retail & Services databases:
1) These databases are based on the most recent U.S. Census County Business Patterns establishment by zip
code.
2) Projections by establishments, industry sales and employment are based on the Barnes Reports databases by
industry.



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ZIP CODE                   01420                                           2011 POPULATION                               39,923
CITY                       Fitchburg                                       2000-2011 % change                               2.1%
COUNTY                     WORCESTER                                       Male                                           19,051
STATE                      MA                                              Female                                         20,872

  Total Population by         2011           2000 2011
                                             2000-2011                      Per Capita Income by                    2011                   2000 2011
                                                                                                                                           2000-2011
          Race              Population       % change                                Race                         Population               % change
White alone                     25,097             -14%                    White alone                               $28,802                      53%
Black/African-American              911            -17%                    Black/African-American                    $29,912                    108%
American Indian                      27            -44%                    American Indian                            $7,712                     -15%
Asian alone                       3,527           107%                     Asian alone                               $16,859                      71%
Other Race                          923            -25%                    Other Race                                $18,246                      80%
Hispanic/Latino                   9,438             63%                    Hispanic/Latino                           $23,465                    118%


  Total Population by         2011           2000-2011                       Total Population by                 2011 Family               2000-2011
           Age              Population       % change                          Family Income                       Income                  % change
1 to 4 years                      1,917            -27%                    Less than $10;000                           1,162                     65%
5 to 9 years                      3,245              8%                    $10;000 to $14;999                            855                     80%
10 to 14 years                    3,087              9%                    $15;000 to $19;999                          1,615                    135%
15 to 19 years                    2 569
                                  2,569            -13%                    $320;000 to $324;999                        1 881
                                                                                                                       1,881                    194%
20 to 24 years                    2,353            -26%                    $325;000 to $329;999                          878                     73%
25 and 29 years                   1,681            -38%                    $30;000 to $34;999                          1,216                    100%
30 and 34 years                   2,151            -21%                    $35;000 to $39;999                          1,780                    169%
35 to 39 years                    3,039              3%                    $40;000 to $44;999                          1,374                    121%
40 to 44 years                    4,204             45%                    $45;000 to $49;999                          1,013                    105%
45 to 49 years                    3,388             38%                    $50;000 to $59;999                          3,859                    238%
50 to 54 years
         y                        3,489
                                   ,                67%                    $60;000 to $74;999
                                                                           $ ;        $ ;                              4,753
                                                                                                                        ,                       341%
55 to 59 years                    2,134             30%                    $75;000 to $99;999                          8,465                    736%
60 to 64 years                      920            -29%                    $100;000 to $124;999                        8,816                   1491%
65 to 69 years                      765            -35%                    $125;000 to $149;999                          952                    580%
70 to 74 years                    1,516              4%                    Over $150;000                               1,305                    859%
75 to 79 years                    1,455             11%
80 to 84 years                    1,096             22%
85 over years                       915              5%

  Pop. by Educational         2011           2000-2011                      Total Population by                     2011                   2000-2011
       Attainment           Population       % change                           Occupation                        Population               % change
Less than 9th grade               2,356             -8%                    Managerial                                   5,945                    24%
9th to 12th grade, no
diploma                             3,467               -2%                Sales occupations                                1,753                 3%
High school graduate               10,820               24%                Administrative support                           3,326                18%

Some college, no degree             7,007               59%                Service                                          3,731                25%
                                                                           Farming, forestry, and
Associate degree                    2,361               33%                fishing                                              3               -76%
Bachelor's degree                   3,232               39%                Production                                       6,160                17%
Graduate or professional
degree                              2,431               62%


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