U.S. Individual Zip Code Report
2011 edition
U.S. Population Demographics
U.S. Consumer Spending
U.S. Retail Businesses
U.S. Services Businesses
METHODOLOGY
Pinpoint Demographics uses regression analysis to estimate the most accurate and timely current year population
demographics and consumer spending.
The following steps were used in calculating the estimates in the Population Demographics database:
1) 1990 and 2009 zip codes data from the U.S. Census were matched. Where zip codes were not able to be
matched, data from neighboring zip codes were considered in adjusting data.
2) Regression analysis was used on 1990 and 2000 data to calculate the estimates for the current year.
3) The most recent U.S. Census 3-year county growth rates are applied to each zip code population demographic.
4) Where the percent change of data from 2000 to current year were too low or too high from an acceptable
range, data from neighboring zip codes were considered in adjusting data.
5) Population Density catgories and Population Segments categories were added according to the definitions in
the U.S. Population Demographics database.
The following steps were used in calculating the estimates in the Consumer Spending database:
1) The Consumer Spending database were calculated based on the U.S. Census' "Consumer Expenditure
Survey" and Pinpoint Demographics' U.S. Population Demographics database.
2) Consumer Spending categories are based on the family income categories, such as $25,000 to $49,999
income each year.
Consumer Spending Database Categories
The Consumer Spending Database has a hierarchy ranking of categories, include the Main category and
three sub-categories, notated 1), 2) and 3). The following example describes the hierarchy:
Main Category: Food
Sub-category 1): Food-at-home
Sub-category 2): Cereals and bakery products
Sub-category 3): Cereals and cereal products
Sub-category 3): Bakery products
Sub-categories 3) will add up to sub-category 2). Sub-categories 2) will add up to sub-category 1), etc.
The following steps were used in calculating the estimates in the Retail & Services databases:
1) These databases are based on the most recent U.S. Census County Business Patterns establishment by zip
code.
2) Projections by establishments, industry sales and employment are based on the Barnes Reports databases by
industry.
Copyright © 2010 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
ZIP CODE 01301 2011 POPULATION 18,500
CITY Greenfield 2000-2011 % change 0.1%
COUNTY FRANKLIN Male 8,714
STATE MA Female 9,785
Total Population by 2011 2000 2011
2000-2011 Per Capita Income by 2011 2000 2011
2000-2011
Race Population % change Race Population % change
White alone 15,099 -12% White alone $28,434 46%
Black/African-American 741 269% Black/African-American $26,704 111%
American Indian 47 10% American Indian $12,179 -12%
Asian alone 31 -53% Asian alone $28,433 62%
Other Race 1,621 249% Other Race $17,448 76%
Hispanic/Latino 961 96% Hispanic/Latino $6,415 -39%
Total Population by 2011 2000-2011 Total Population by 2011 Family 2000-2011
Age Population % change Family Income Income % change
1 to 4 years 581 -40% Less than $10;000 500 62%
5 to 9 years 784 -29% $10;000 to $14;999 1,062 265%
10 to 14 years 1,145 -6% $15;000 to $19;999 409 77%
15 to 19 years 1,131
1 131 -8% $300;000 to $304;999 430 74%
20 to 24 years 845 -21% $305;000 to $309;999 399 58%
25 and 29 years 701 -38% $30;000 to $34;999 708 138%
30 and 34 years 840 -32% $35;000 to $39;999 413 64%
35 to 39 years 1,150 -17% $40;000 to $44;999 421 66%
40 to 44 years 1,367 -11% $45;000 to $49;999 1,062 218%
45 to 49 years 1,912 25% $50;000 to $59;999 1,314 184%
50 to 54 years
y 3,493
, 161% $60;000 to $74;999
$ ; $ ; 2,204
, 319%
55 to 59 years 1,264 40% $75;000 to $99;999 6,008 823%
60 to 64 years 363 -40% $100;000 to $124;999 809 390%
65 to 69 years 332 -43% $125;000 to $149;999 1,882 1370%
70 to 74 years 398 -40% Over $150;000 879 797%
75 to 79 years 805 3%
80 to 84 years 537 -11%
85 over years 851 44%
Pop. by Educational 2011 2000-2011 Total Population by 2011 2000-2011
Attainment Population % change Occupation Population % change
Less than 9th grade 391 -26% Managerial 2,865 3%
9th to 12th grade, no
diploma 1,018 -19% Sales occupations 648 -21%
High school graduate 3,890 -1% Administrative support 1,400 -3%
Some college, no degree 3,935 40% Service 1,818 8%
Farming, forestry, and
Associate degree 1,542 23% fishing 6 -67%
Bachelor's degree 2,510 38% Production 2,233 -3%
Graduate or professional
degree 2,704 107%
© 2010 Pinpoint Demographics (Barnes Reports) - transmission or reproduction of this data is
prohibited without permission from Pinpoint Demographics.