Winter Specials_

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					  In This Issue:

    Tech Tips for the
     common man

    Six Cylinders...
  (you won’t believe it)

        Syn Oil
 Everything you think you
     know but don’t

Stay Warm. Keep Cool

        BMW
   Not So New Kid
    on the Block

     and of course...
        Tons of
  Winter Specials!
WS01
                                                            • The oil change interval for Synthetic Oil and
                                                            conventional oil is the SAME. Oil gets dark with use
                                                            from carbon build up as a by product of combustion.
                                                            This carbon is abrasive and as hard as a diamond.

                                                            • Harley-Davidson Syn3 contains special additives to
                                                            prevent SKATE in roller bearing engines.
                                                            Other synthetic oils may not have this protection.

                                                            • A larger oil filter does not necessarily give better
                                                            protection. All oil filters have a by-pass check valve to
                                                            protect your engine when the oil gets dirty.
                                                             This prevents oil starvation to critical areas.
                                                            The recommended H-D filter for your engine is set for
                                                            the correct oil by-pass pressure. You should always
 Are you a Syner?                                           change your oil at recommended intervals and use the
                                                            correct H-D oil filter.
         (Why the heck not?)
                                                            • The Twin Cam 88 oil filter has a finer filter screen
• Harley-Davidson Syn3 is the full synthetic oil that you   (5 microns) than the evolution filter. You can use this
can use from day one and still allow proper break-in of     filter on an Evolution engine/ you CAN NOT use the
the engine.                                                 Evolution oil filter on the Twin Cam 88 engine.

                                                                                                                 WS02
Hi, I’m Barbara Buccola and I’ve been selling motorcycle insurance here at
Bergen County Harley-Davidson for over ten years. During this time, I’ve
seen a lot of changes in insurance companies and their ability to keep up with
the ever-changing needs of our customers.

Here’s a couple of things you’ll want to consider when it comes to insuring
your bike: What does your policy cover if you hurt someone, yourself or
your passenger in an accident? Did you know there is a med pay you can
purchase that can cover you up to $25,000? There’s also towing and roadside
assistance coverage if your motorcycle is disabled and unrideable. You can
be covered for meals, lodging and transportation as well.

One of the benefits of working with me is that I work with several different
insurance companies to get you the best possible policy. I’ll take the
time to explain what you’re purchasing, and work with you to
customize a policy that protects you, and fits your riding style.
Don’t be fooled by companies that quote low premiums. While
their prices may sound low, once you get in an accident, the
coverage isn’t what it seemed. In other words, you get what you
pay for.

When it comes to insurance, take your time. Let me help you
do your homework. You shouldn’t spend more time picking out
accessories for your bike than you do protecting your bike or,
better yet, yourself. For answers to questions on how I can help
you help yourself give me a call @201.843.6930 x136.


WS03
                         BERGEN COUNTY HARLEY-DAVIDSON/BMW

     Winter Specials 2010-2011                                                                                                            Winter Riding

                                                                                                                                          Running Cool

                                                                                                                                          Chrome

                                                                                                                                          Street Legal
                                                                                                                                          Horse Power

                                                                                                                                          Handlebars

                                                                                                                                          Safety

                                                                                                                                          Road Trippin’

                                                                                                                                          BOOM!

                                                                                                                                          Lighting

                                                                                                                                          Did you know?

                                                                                                                                          Winter Storage

                                                                                                                                          Maintenance

                                                                                                                                          Bars

                                                                                                                                          Wheels
Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept. Prices subject
      to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. See Service Dept. for details.
                                                                                                                                                       WS04
                           Specials good from now through February 25th, 2011

               Create your own Winter Special!




Is your Bike going to spend most of the winter under a tarp? If so, now is the perfect time for that upgrade you’ve been dreaming of all
  season long. Whether it’s performance you crave, a bit more bling or pipes that give your ride that rumble you’ve been dreaming of,
 now is the time! Save time and more importantly, money! Don’t see a special that tickles your fancy? Make up your own! Heck, it’s your
          bike, its should reflect your style. Talk to one of our Service Writers and we’ll help you create the bike of your dreams!


                           WINTER STORAGE just $499 plus tax!
                            or FREE with combined winter specials that total at least $3500. not including tax.
                  Includes: Fuel additive, Battery Tender connection, Heated, humidity-controlled, secure environment.
                             Spring-cleaning. 3 days notice for removal prior to April 1st. One-time removal

                           Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
WS05        Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.
                                                                                                                         Winter Riding



Heated Grips
Keep warm & comfortable on those cool mornings
or frigid night rides! Labor included.
                                                                                              Soft Lowers
Was $525 - Now $399... You Save $126!                                                         Sturdy front soft lowers feature durable quick-release latch for at-
Internally wired add $300                                                                     tachment and convenience. Should NOT be used in temps above 50
                                                                                              degrees fahrenheit.
                                                                                              FREE Installation!




Sun Ray Heated Seat
Chase away the chill on long fall and winter rides. This Sun Ray Heated
Seat features dual-zone heated rider and passenger positions with
separate high/low/off toggle controls for personal comfort selection.
                                                                                              Adjustable Air Deflectors
                                                                                              The Adjustable Air Deflectors feature an infinitely adjustable friction
Labor included.                                                                               pivot that holds the wing in position to direct the air where you need
97-07 Was $1,100 - Now $949... You Save $150!                                                 it. Labor included.
08+ Was $900 - Now $749... You Save $150!                                                     Was $200 - Now $139... You Save $61!
                       Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
        Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.   WS06
Running Cool
                          Keep your bike running up to 20% cooler
                          with an oil cooler or fan kit!

                          Premium Oil Cooler Kit
                          Designed specifically for Harley-Davidson® to
                          out-perform all other coolers in the industry.
                          Labor included.
                          Was $577 - Now $399...
                          You Save $158!

                          Premium Oil Cooler Kit                                                 Chrome Fan Kit
                          (Center Mount)                                                         (for Touring Models)
                          The oil cooler has been designed to simplify                           Complete with a Bar & Shield logo, this handsome Chrome Fan Kit
                          installations and enhance performance.                                 is great for parade duty or rush hour traffic. Labor included.
                          Labor included.
                                                                                                 97-06 Was $600 - Now $475... You Save $125!
                          Was $577 - Now $399...
                                                                                                 07+ Was $675 - Now $550... You Save $125!
                          You Save $158!


                          Premium Oil Cooler Kit                                                                                     Chrome Oil Level
                          The unique “Turbulator” system evenly
                          distributes oil across the cooling chambers                                                                & Temp Guage
                          and the air fins are designed to efficiently                                                                New and improved “capacitive” level
                          dissipate heat. Labor included.                                                                             sensing technology provides the high-
                          Was $577 - Now $399...                                                                                      est degree of accuracy and durability.
                                                                                                                                      Labor included.
                          You Save $158!
                                                                                                 Was $149.95 - Now $119.95... You Save 20%!
                      Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
WS07   Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.
 Race Tuner Special - MVP Members only!




                                    Screamin’ Eagle® Pro Super Tuner
                           Includes: SE ProSuper Tuner Race Tuner, Labor and use of Dyno. Labor included.
                   Was $750 - Now $500 plus tax (most models) - You Save $250
                           This special is for MVP Members only. Not to be combined with other offers/discounts.
                Previous purchases DO NOT apply. See Service writer for details. Call Barbara, MVP Manager for more details.


               Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.   WS08
Chrome
                                          Add some shine to your bike!
                                          Chrome Hand Control Package
                                          Package includes: H-D Chrome master cylinder, chrome clutch perch, chrome brake & clutch
                                          lever, chome buttons, chrome sur mount, chrome hardware, brake fluid, and labor. Most models.
                                          (Does not include grips)
                                          Was $1,049 - Now $849... You Save $200!

                  Chrome Front End
                  Fits most models. Upgrade the most noticeable part of you bike to chrome!
                  Package includes: Chrome lower legs, chrome wheel spacers, chrome axle nut covers, chrome
                  drain screws, axle retainer nuts, oil, seals, and labor. Most models.
                  Was $999 - Now $799... You Save $200!


                  Chrome Swing Arm
                  Fits most models. Package includes: chrome swing arm, chrome wheel spacers, chrome axle nut
                  covers, chrome lower belt guard, polished stainless fender extension, chrome hardware, and labor.
                  Was $1,199 - Now $999... You Save $200


                                Chrome Inner Primary
                                Includes chrome inner primary, gaskets, seals, fluid, and labor.
                                Fits most Big Twin Models. Labor included.
                                Was $699 - Now $549... You Save $150
                                Add chrome hardware for an additional $49.99

                      Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
WS09   Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.
                                                                                                                                  Handlebars




                  XL Mini Apes                                                                    Heritage Style Handlebar
        ‘04 + later XL883L, XL1200L & XL1200N                                              2004 - later FLHR & FLTR. Give yourself a little more comfort on
   Includes 12” matte black Ape handlebar 1” bars,                                        a long ride. This handlebar provides 3 inches more pullback, and
     diamond black throttle, idle and clutch cable                                        the best part is... you don’t need to change your cables! Black or
              and diamond black brakeline.                                                           Stainless Steel, you choose. Labor included.
          Extension of wiring harness and labor.                                                 Was $258 - Now $179... You Save $79!
Was $1,299 - Now $999... You Save $300!




                   Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
    Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.   WS10
Audio
                          Boom! Audio Ultra Boom Bagger
                          Free IPod® Nano® Included!
                          Fits ‘06-later FLHTCU, FLHTK and FLHTCUTG models equipt with
                          Advanced Audio Radio. Also fits Electra Glide® models equipt
                          with Advanced Audio Radio, ridged-mount King Tour-Pak and rear
                          speaker pods. Labor included.
                                                                                                                                  Get this Ipod Nano FREE with
                          $1,195... & FREE Ipod ($149 value)!                                                                   Ultra Boom! Bagger package only.




        Boom! Audio Cruiser Amp & Speakers Kit Rear
        Tour-Pak® Rear Speakers. Fits ‘06-later FLHTCU, FLHTK, and FLHTCUTG models equipt
        with the Advanced Audio Radio System and Touring models equipt with Tour-Pak Mounted
        Speakers P/N 77155-06. Labor included.
        Was $330 - Now $210... You Save $120!




        Boom! Audio Cruiser Amp & Speakers Kit
        (Windshield Mount)
        See Service Rep. or 2011 Parts Catalog for details. Labor included.
        Was $665 - Now $515... You Save $150!

        Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
WS11    Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for
Boom! Audio Cruiser Amp & Speakers Kit
             See Service Rep. or 2011 parts catalog for details. Labor included.
                        Was $665 - Now $515... You Save $150!




                       Boom! Audio Bass Booster
 Fits ‘06-later FLHTCU, FLHTCUTG, FLTRU, and FLHTK models. Also fits
  models equipt with King Tour-Pak and Boom! Audio Rear Speaker Pod
    Kit. Does NOT fit with Boom! Audio High-Output Sound System P/N
                               76418-06 or 76418-06A. Labor included.
                   Was $175 - Now $125... You Save $50!




       Boom! Audio High Performance
         Boom Bagger Fairing Speakers
  Fits ‘06-later fairing mount speakers on Electra Glide and Trike
   models equipt with Advanced Audio System. Labor included.
                   Was $283 - Now $199... You Save $84!




                   Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
    Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.   WS12
Street Legal Horse Power




                                                                                                             2007 -2010 Models
    Screamin’ Eagle                                                                                         Screamin’ Eagle 103
                                                                                                         Increase your twin cam equipped model from
883-1200 Conversion Kit                                                                                  96 cubic” (1584 cc’s) to 103 cubic” (1690 cc’s).
            (for Sportsters)                                                                               This street legal kit includes: SE-255 cams,
Fits 2007-2010 883 models. This kit includes         Screamin’ Eagle 110 Kit                               big bore cylinders, big bore pistons. Price
XL1200 cylinder heads, XL1200 cylinders and pis-                (for EFI Models)                           includes parts and labor. Does not include
tons, and Stage 1 air cleaner kit. Price includes    Bring your twin cam motorcycle up to the same          ECM recalibration (Race Tuner). Fits most
parts and labor, but does not include ECM reca-      displacement and power output as the CVO                           2007-2010 models.
libration (Race Tuner). Note: Cylinder heads and     Screamin’ Eagle models – a gigantic 1800
cylinders are only available in black highlighted.   cc’s! This street legal kit includes: 4” big bore
                                                                                                              Was $2,100 - Now $1,799...
   86-06 Was $1,299 - Now $999...                    forged pistons and cylinders, SE-255 cams, and                   You Save $301!
                                                     SE-110 cylinder heads. Price includes: parts,        Not to be combined with other offers/discounts.
             You Save $230!                          labor, and machining of crank cases. Does not
   07+ Was $2,033 - Now $1,799...                    include ECM recalibration (Race Tuner). Fits
             You Save $234!                          most 2007-2010 models.
                                                                                                            Work must be completed and motorcycle picked up
   Not to be combined with other offers/discounts.        Was $5,170 - Now $3,995...                       by February 25th, 2011, parts must be purchased from
                                                                You Save $1,175!                                             BCH-D Service Dept.
                                                                                                           Prices subject to change. While supplies last. Not to be
                                                       Not to be combined with other offers/discounts.     combined with any other offer. Some restrictions apply.
WS13                                                                                                           Tax not included. See Service Dept. for details.
                                                                                                                                            Navigation
                                                  You get what you pay for
    A lot of people ask why the H-D Nav systems cost more then the ones they can get else-
      where. The reasons are simple, they are water proof, built to withstand vibration, glove
     friendly, sunlight readable, plug & play, mounting bracket designed for Harley-Davidson
    and City Navigator™ NT Street maps, database that includes Harley-Davidson™ dealers,
                                                   motels, restaurants, fuel, ATMs, and more.




                                 Roadtechtm Zuma® 660 Navigator
display, City Navigator™ NT Street maps, database that includes Harley-D Turn-by-turn voice
   navigation, lane assist, Where am I?, 4.3 diag. display, Plays MP3 files, Bluetooth® wireless
  technology, trip information dashboard. Fits most ’96-later XL, Dyna, Softail, & Touring and
                    can be used in a car! Includes: Zumo® navigator, handlebar mounting kit,
                                          2 year Warranty through Garmin, and labor to install.
                      - Was $1,010 - Now $849... You Save $161!
        Bar Mount Black
     Bar Mount Chrome - Was $1,080 - Now $929... You Save $151!
          Fairing Mount - Was $980 - Now $829... You Save $151!



                                 Roadtechtm Zuma® 665 Navigator
                          Same as above. Also comes with XM, Lane Assist and Weather Radar!
      Bar Mount Black- Was $1,260 - Now $1,099... You Save $161!
   Bar Mount Chrome - Was $1,340 - Now $1,179... You Save $161!
       Fairing Mount - Was $1,220 - Now $1,059... You Save $161!



                           Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
            Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.   WS14
Lighting
           Auxilary Passing Lamps
           Increase your visibility on those dark, twisty roads, those small critters crossing the
           road. Add these smooth chrome Auxilary Passing Lamps,
           with 4 different bulb options. Labor included.
           Was $675 - Now $525... You Save $150!

           Pod Lights
           Looking for attention? Stand out a little more with Harley’s Neon-Glow Pod Lights. We
           can place them almost anywhere on your bike! Kit Includes: Pod Lights, on/off switch with
           rheostat and labor to install. Available in Amber, Red, Blue and Purple.
           $299 for six lights... You Save $150!
           $429 for ten lights... You Save $150!

           Engine Guard Fog Lamps
           Add these Chrome-Plated Engine Guard Fog Lamps. A 55 Watt bulb, clear lens & inner
           reflector can only enhance your night vision. Labor included.
           Was $350 - Now $250... You Save $100!


           Run/Stop/Turn Module
           Worried about being seen at night? This kit will help drivers see you that much more.
           All 3 rear lights stay lit & light up when brake is applied. Labor included.
           Was $105 - Now $75... You Save $30!


           Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from
           BCH-D Service Dept. Prices subject to change. While supplies last. Not to be combined with any other offer.
WS15       Some restrictions apply. Tax not included. See Service Dept. for details.
                                                                                                                                                               Extras!
                                                                                                      Re-Man Engine
                    When the miles start to add up, Harley-Davidson® Engine Remanufacturing Program can put
                   the rumble back into your powerplant simply, quickly and affordably. The program is available
                   for the Evolution® 1340 and Twin Cam 88®, Twin Cam 88® and Twin Cam 95® engines. Call
                            us for more information. Carries a 12-month unlimited warranty when installed by us.
                                          $2,995-$3,995... YOU SAVE $500! Includes labor!



                                                     ROADTECH XM® SATELLITE RADIO TM


                                             170+ channels, handlebar-mounted receiver features large buttons,
                                                                         20 preset stations, multi-line LCD screen.
                    Fits most ‘96 – Later Dyna, Softail & Touring. Includes receiver, adjustable handlebar mount,
                                                 antenna, three months of free XM® service, and labor to install.
                                         $299 (Add headset for $84.99)... YOU SAVE $175!

Screamin’ Eagle® Hydraulic Cam Chain Tensioner Plate
                                        Upgrade Kit
 This kit updates the cam chain tensioners of your Twin Cam 88 engine to the latest design, as featured on the
   Twin Cam 96® engine. These hydraulic tensioners will significantly outlast the spring loaded tensioners. Kit
includes: billet cam support plate, hydraulic tensioners, improved Twin Cam 96® oil pump that increases flow
                                                    by 8% and scavenging by 22%. Includes gaskets and labor.
                                                               Was $1,050 - Now $850... You Save $200!
                                                                  (Can not be combined with any other offers or discounts)



                  Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
   Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.   WS16
Wheels
                                       Choose from over a dozen of Harleys wheel options. Chrome. Black. Spokes. Solid
                                    MVP Members, install a complete package of Front & Rear wheels, Rotors, and Hardware
                                           and your installation is FREE! Prices may vary based on wheel selection.




        Compete the Look                                              Complete the look                                                       Pick a Finish
 For a finished appearance, pair your wheels with a                  Have Black Wall Tires? Want the look of                       Make a dramatic impact by changing the
matching sprocket and brake rotors. Then complete                    the Classic White Wall? How about pay-                        wheel’s finish! Chrome wheels grab instant
the look with easy-to-install caliper trim, axle covers,             ing for Black walls and we’ll foot the bill                     attention while black trim wheels set
                and chrome hardware                                        for White Walls? Prices vary.                                        an aggressive tone.




              Mirror Chrome               Contrast Chrome                        Mirror Chrome                       Mirror Chrome                Contrast Chrome
              Roulette Wheel               Roulette Wheel                        14- Spoke Wheel                     Knuckle Wheel                 Knuckle Wheel

                             Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
WS17          Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.
                                                                                                               Exhaust System




                                      If you purchase & install any Vance & Hines or Rinehart true dual,
                                          or 2 into 1 exhaust system through our Service Department,
                                  Save an additional $150. on installation.
                                             Exhaust system MUST be purchased in Service Dept.




               Work must be completed and motorcycle picked up by February 25th, 2011, parts must be purchased from BCH-D Service Dept.
Prices subject to change. While supplies last. Not to be combined with any other offer. Some restrictions apply. Tax not included. See Service Dept. for details.   WS18
                BMW Riding Gear
       the ultimate in Fashion and Function




WS19
No Appoimtment? No Problem!
                         (And how does “in about an hour” sound?)
EXPRESS SERVICE                              • Install windshield                        • Install pipes, hi-flow air cleaner,
TASKS TO BE DONE IN ABOUT AN HOUR            • Most recalls                                and race tuner
                                             • Perform oil change (oil & filter only)    • Install saddle bag guards
• Change battery
                                             • Perform state inspection                  • Install saddle bag spoilers
• Change brake pads
                                             • Replace front tire                        • Install sprocket cover
• Change grips (not heated)
                                             • Replace horn (stock)                      • Install tour-pak spoiler
• Change levers
                                             • Replace individual cables                 • Replace rear tire
• Change mirrors
                                               (throttle/idle, clutch, brake)            • Replace voltage regulator
• Change pegs/floorboards
                                             • Replace radio                             • Replace warranty paint
• Change seats
                                             • Replace/Upgrade tail light
• Change shift linkage                                                                   For more info on
• Change shocks
  (Touring, Dyna, Sportster,
                                             DELUXE SERVICE                              Express Lane Service,
                                             TASKS TO BE DONE IN ABOUT 3 HOURS*          Call our Service Department
  Vrod, Buell Families)
• Check charging system                      • 1K, 5K, 10K service                       201.843.6930 X 330
• Handle bar swaps (non-dresser)             • Change shocks (Softail models)            Better yet, stop in today!
• Install axle covers                        • Change/Replace head light
• Install battery/horn cover                 • Convert to forward controls (XL models)
• Install chrome outer primary cover         • Convert tour-pak to detachable
• Install derby cover                        • Handlebar swaps (dressers)
• Install engine guards                      • Install 6 or 10 pod lights
• Install heat deflectors (under seat)       • Install air horns
• Install hi-flow air cleaner                • Install all other saddle bags
• Install highway pegs                       • Install backrest
• Install inspection cover                   • Install chrome cover on
• Install run/stop/turn module                 voltage regulator
• Install Softail Deluxe rigid saddle bags   • Install LED fuel gauges
• Install tour-pak rack                      • Install luggage Rack
                                             • Install oil coolers
                                                                                                                                 WS20
           BMW Savings!




       GOLD                                         Buy any tire                                            FREE Helmet,
    for the Day!                                    at BC BMW...                                             T-shirt &
   Sign up for our                               Get a FREE Install!                                        Sweatshirt!
    MVP Program                                         Offer expires 2/28/2011                      With purchase of a new 2010 or 2011
       Save 15%                                                                                               BMW Motorcycle.
on day of enrollment!                                                                                        Offer expires 2/28/2011
Enjoy savings every day, Private Parties, Spe-
cial Sales, Weekend Getaways and more! Get
              15 points when you                   Not to be combined with other offers.           HJC Helmet. Not to be combined with other offers.
             Purchase a new BMW!                     Previous purchases DO NOT Apply.                     Previous purchases DO NOT Apply.
                                                 Restrictions apply, See Parts rep. for details.      Restrictions apply, See Parts rep. for details.
        Offer expires 12/31/2010                       Coupons only valid at BC BMW.                        Coupons only valid at BC BMW.


WS21
                                                                  BMW Savings!




        FREE!
Synthetic oil upgrade
 with any scheduled
    maintenance.                                                   FREE! BMW
        Offer expires 2/28/2011                                   Health check
                                                          Have our Master Tech. go over your bike, with you,
                                                            one on one and get all the info you crave on
                                                     performance, concerns, and how to get the most out of your
                                                           BMW Motorcycle! These consultations are done
     Not to be combined with other offers.                  by appointment only and well worth the time.
       Previous purchases DO NOT Apply.
   Restrictions apply, See Parts rep. for details.
         Coupons only valid at BC BMW.               Limited time only. Call 201.843.6930 X 330 for details

                                                                                                                  WS22
BMW...
the not-so-new kid
on the block.
When you first roll up to Bergen County BMW Motorcycles, the newest BMW Dealer in
the Northeast, you might think you’re in the wrong place. As a BMW rider when you
pull into the parking lot, the first thing you’ll notice some riders aren’t dressed like you,
and they’re riding Harleys! But fear not, you’re in the right place.

For over 35 years Bergen County BMW has been in the business as
Bergen County Harley-Davidson. In 2009 we were named the #2 Dealer in the U.S.
by the Harley-Davidson Motor Company. So we know a thing or two about
motorcycles and customer service. When asked why BMW? Liz DiGenarro,
Managing Partner for the dealership explained, “We have been thinking for quite
sometime about expanding our offerings at the dealership, and when all was
said and done, it was a no-brainer. From it’s history to the cutting-edge
engineering, BMW was the machine for us!”.

So whether you’re the owner of a BMW motorcycle looking for service or a
motorcycle enthusiast, looking for a new ride, stop in and see what we can do for you.
                                    Boy, it was a busy summer for Bergen County Harley-Davidson/Bergen BMW Motorcycles!
                                   Due to numerous dealerships closing in our area we were inundated with work in the Service
                                  Department. At one point there were as many as 127 bikes on our waiting list and our lead time
                              was as long as two weeks out. But thanks to the hard work of our Service Department our team was
                           able to turn over an average of 27 motorcycles a day. That’s including Express Lane Service, people
                             dropping off their bikes, and people that have made appointments. What?! You didn’t know you
                               could make an appointment at our Service Department? Well, let me tell you what options we have
                               for you to choose from so you can get your bike serviced at your convenience.


                                       3 Ways to get your motorcycle serviced at BC H-D/BMW
                                         1. Express Lane Service (ELS): Mon – Thurs and Sat this is strictly a first come first served
                                         basis. Our suggestion is to get here as early as possible, we book up fast!. Now, ELS is not
                                        for all services. It is for jobs that take 3 hours or less such as, a 1K. 5K service, oil changes,
                                     tires, batteries, services, accessories, and clutch adjustments just to name a few. Diagnostics and
                                trouble shooting is excluded from ELS.
2. Make an appointment: You can make an appointment to get service, accessories or repairs! On the day of your appointment,
you can wait for your motorcycle to be serviced, or you can drop it off the night before or early that morning. Call or stop by to get
scheduled.
3. Drop Off: You can drop your bike off at anytime for service. However, depending on our work load and the time of year there
could be a 1-12 day lead time before your bike gets to a technician.
4. Exceptions: Of course, there are exceptions. Current model year motorcycles in need of warranty repairs will get priority service.
Active military personnel, on leave, will get the highest priority, please contact the service manager to be accommodated.
Now that you know the different ways to get your motorcycle in for service check out our Winter Specials and see what awesome
accessories you can add on your bike for the 2011 riding season.




                                                                                                                                    WS24
       Fuel for thought...
       Fuel system cleaner Plus Solves Fuel Related Engine Problems In 1 tank.       FUEL INJECTOR CLEANUP
       The PLUS is Corrosion Protection. BMW ‘FSC Plus’ Improves Oxidative
       Stability of Poor Quality Gasoline
       • Unstable, high-olefin gasoline’s readily decompose into gums
         and peroxides
       • A sample of unstable gasoline collected from the Asian marketplace
         for assessing the ability of ‘FSC Plus’ to improve the stability of
         poor quality gasoline
       • The ‘FSC Plus’ sample had a 42.4 % longer induction period than
         the un-additized sample.
       • Longer induction period indicates higher resistance to oxidation
         and gum formation                                                                  After 5,000 Miles

        In other words...
           • Lower quality fuels and severe driving conditions can lead
              to buildup of engine deposits. • Ethanol and sulfur in gasoline
                 can lead to corrosion.• BMW Fuel System Treatment Plus is
                   specifically optimized as a “Complete Fuel System Cleaner”
                    • Use at regular service intervals or as part of the profes-
                    sional service cleaning. Right now gas typically has 10%
                    ethenol, soon it will be 15%. So if you have runability issues
                    they are sure to get worse.
                    Talk to a service or parts representitive for details.
                                                                                         After 1 treatment with
                                                                                      BMW Fuel System Cleaner Plus
                     Specified Dosage
                     1 oz per gallon
                     Use every 3,000 miles = 12,000 total miles

WS25
Keeping Warm Staying Cool
by Amanda Sherman

The secret to keeping warm/cool when out on the open road is layering.
Things to consider before leaving (dressing for your trip): How long (approximate-
ly) will you be traveling? Where are you traveling? (North? South?) What is the
weather forecast predicting for the area(s) you are traveling to? During the fall and
winter months, it is always better to be prepared. Translation: wear more, not less.
You can always take a layer off, but if you do not have enough on, this can cause
your ride to be less enjoyable.
Okay, let’s start with the basics. On top, start with a long sleeved tee or turtleneck
(preferably, a fabric that wicks away moisture). Next, add a tee shirt, sweatshirt,
leather jacket, and rain jacket. Cold weather gloves and glove liners, a neck gai-
ter/face mask is also always good to have. On bottom, start with thermal pants or
stockings, then add jeans, chaps, and finally, rain pants. This will provide an extra
layer of wind protection and warmth. Of course, if you’re not comfortable with all
the bulk, try the heated clothing line. Stop by our store for a working demo today.




                                                                                         WS26
  Here’s a little something to help you get
  what you truly want this Holiday Season.




Here’s How it Works: simply fill out the form to the right.   MY HOLIDAY WISH LIST
            Make 100- 250 (or more), copies.                  1. New Harley-Davidson!
      Cut them out. Leave them all over the house
                                                              2. ________________________
           so your loved ones will find them!
  Helpful Hint: Stop in today to check out the latest in      3. ________________________
Harley & BMW fashions, collectibles, parts & accessories,     4. ________________________
        and service department Winter Specials.
                                                              5. ________________________
     This way, you’ll know exactly what you want...
  more importantly, your family and friends will know!        6. ________________________
                                                              7. ________________________
                Happy Holidays!
         Charlie’s really helpful
               Tech Tips...
Change your oil BEFORE you put your bike away for the winter! Dirty oil can cause etching of metal parts when sitting over
time. Always put your bike away with clean oil.
MVP members Mention “Winter Special” at the parts counter and receive 20% off 4 quarts of SYN3 oil and Filter.

Your tires will lose air pressure when sitting over the winter. This is normal as there is some porosity in the rubber. You should
add about 5-6 lbs of air to your tires when you put the bike away for storage. Never exceed the Maximum pressure listed on
the side wall of the tire. Always check and inflate your tires to the proper pressure as stated in your owners manual when re-
turning the motorcycle to service in the spring.

Not all Harley Davidson motorcycles use DOT 5 brake fluid as in the past. Since 1976 HD switched to DOT 5 in all models as it
was not as corrosive as the DOT 3 brake fluid previously used. Now DOT 4 is used in 06-later V-Rod, 07-later XL, 08-later XR,
06-later Dyna & Softail, and 05-later Touring models. Check before you add brake fluid!

Never use Tire shine or Armor All on your motorcycle tires. Many believe this will prevent sidewall cracking or Dry rot as it is
called. It will just make your tires slippery and dangerous. Sidewall cracking is caused by lack of use! Using your motorcycle
causes the tires to heat up and Flex the rubber compound. This heating, flexing and cooling keeps the rubber compounds
from drying out and cracking. Be carefull of super discount prices on tires. They could be Old, Hard and ready to crack from sit-
ting on the shelf way to long. Buy from a reputable Dealer that has good turnover of products.

Almost all the gasoline today contains up to 10% ethanol. Many areas will be going to 15% ethanol in the near future. This
can cause problems in your fuel system and carburetors/injectors. This ethanol holds moisture and contaminants that can effect
the performance of your engine, and clog screens and filters. Not to mention a 5% decrease in fuel mileage. Depending on
your make and model there are special additives you can use to prevent these issues form becoming problems. Check with the
experts at the H-D & BMW counter for the correct product for your motorcycle.

                                                                                                                                     WS28
       Membership has it’s Perks!
        Let’s cut to the chase, want to save up to 15%   You see when you’re MVP you privy to stuff
        everyday? How about private parties,                     other people aren’t. It’s our way of
        you like those don’t cha? Let’s not                         rewarding you for riding with us. If
        forget about Special Sales, Double                            you’re already an MVP Member
        Dipping. Double Discount Days,                                  then you know what I’m talking
        and of course the MVP Gold                                       about. If you’re not an MVP
        Member Get Away Weekend!                                          Member and want to learn
        Here’s a shot from the 2010                                       more about the perks of the
        trip. We went to the Green                                        program, talk to a Dealer Rep
        Mountains of Vermont and the                                      for details.
        only thing better than the riding                                You’ll be glad you did.
        and weather was the company.




WS29
Your motorcycle is your pride and joy. But when it’s stolen, you lose
a lot more than one of your prized possessions.
Get your bike back quickly with LoJack. This can help avoid loss of
time and money and can possibly save money on your insurance.

How It Works
1) Notification - With Early Warning, if your bike moves, you’ll be
notified. If it goes missing, one call to the police and Lojack is on
the case.
2) Activation - As soon as your bike is reported stolen, your LoJack
unit emits a coded signal to police cars, helicopters and planes.
3) Recovery - The LoJack signal goes beyond a GPS’ ability, it goes
through concrete, steel, and buildings.
Guaranteed recovery within 24 hours.

BASIC LOJACK $650 + TAX
If the bike is not recovered in 24 hours, the consumer will get his
money back up to $650, for the first 2 years of the purchase.

LOJACK WITH TOTAL PROTECTION $1050 + TAX
 This coverage extends your money back guarantee for the length
of your motorcycle ownership.
Also, if a stolen bike is not recovered within 30 days, LoJack will
send you up to $5,000 towards a new motorcycle. (Payout is based
on vehicle value at time of theft)

                                                               WS30
                   What’s New!
                  The new Millennium has ushered in major changes in technology, science and
                  most importantly MOTORCYCLES! BMW has been at the forefront in the quest to pro-
        F800R     duce the fastest, finest handling, most technologically advanced and safest motorcycles on
                  the planet. Let’s not forget about the most important ingredient- fun! There’s plenty of that
                  too! Fact is, the BMW motorcycle line has changed completely in the last 10 years. BMW
                  was off to a great start in 2005 with the introduction of the newly redesigned K1200LT.
                  That year, the LT was crowned “Touring Bike of the Year”. That same year the newly in-
                  troduced R1200GS was winning awards (“Motorcycle of the Year” among them!) and had
                  BMW selling more GS’ than any other bike in their history. Progress followed with the
                  introduction of a new transverse mounted, high-performance four-cylinder liquid cooled
                  engine found in the K1200S and K1200GT (now the K1300S and GT!), a new, upgraded
                  single cylinder “G” series, and a parallel twin “F” series. You would think that would keep
                  them busy for awhile; not BMW.
                  After years of R&D in Bavaria and around the world, 2010 brought us the highly an-
       K1600GT    ticipated super sportbike, the S1000RR. Welcome to planet power! With 193hp, ABS/
                  Dynamic Traction Control and gear shift assist, this bike blew the doors off the Japanese
                  market. It’s had heads turning and throttles happily twisting since its introduction earlier
                  this year. BMW better make room on the mantle, because this bike is racking up more
                  awards than Taylor Swift at the Grammy’s, including “Motorcycle of the Year” from Mo-
                  torcyclist Magazine.
                  Now, BMW is excited to introduce three new models for the 2011 model year- the F800R,
                  K1600GT and K1600GTL.
                  Let’s start with the BMW F800R. This motorcycle is BMW’s answer to the call for a
                  ‘standard’ (naked) model that new and experienced riders alike can equally enjoy. This
                  lightweight (390 lbs. dry), agile and responsive bike boasts a 2-cylinder liquid-cooled
       K1600GTL   engine that’s torquey (How does 87 hp @ 8000rpm sound?) with a six speed transmission
WS31                                                                                     Continued on next page
(short gear ratio for maximized acceleration) and DOHC and 4 values          Motorrad 3 year/36,000 mile warranty (includes roadside assistance),
per cylinder. Attractively priced at just $9950.00 for a standard package    that’s a 50% increase over most other manufacturer warranties. Less
(no options) and $11,395.00 (premium package w/ABS, heated grips and         worry means more fun!
on board computer), the F800R is within the reach of anyone looking          We are accepting pre-order deposits for each of these new models. There
to get a great bike for an awesome price. Look out for this bike on the      will be an added incentive for those of you who would like to be among
showroom floor in the fall/winter of 2010.                                   the first and place an order before the end of the year! Please speak with
Luxury touring is at the heart of BMW Motorrad. The                                                        a salesperson for more details.
all-new K1600GT and K1600GTL, with its new silky-                                                          You will get what you would expect from a
smooth 6-cylinder engine and features never before seen                                                    BMW, no matter what model you choose.
in the motorcycle industry, will redefine this category and                                                After all, it is the ultimate riding machine!
set a new standard that will leave the competition once
again scratching their heads and taking notes. Because                                                    Another exciting motorcycle will be re-
this model is brand new, BMW wants to keep a lot of info                                                  leased in January, 2011. BMW will intro-
on this bike under wraps until they are ready to launch.                                                  duce the R1200GS in an all-new TRIPLE
What we can tell you, is that both of the new models are                                                  BLACK special version. The R1200GS
going to combine maximum agility and riding dynamics,                                                     Triple Black starts with a base Sapphire
with a luxurious overall package. Weighing in at 226 lbs,                                                 Black Metallic R1200GS models, then adds
it is the most compact in-line 6 cylinder serial motor-                                                   a series of specially developed dark parts
cycle production engine in history. Overall, these touring                                                that are only available for this model!
machines will weigh in at under 800 lbs. Intrigued yet?                                                   The result is a clearly aggressive and dis-
Standard and optional safety and comfort features include                                                 tinctive R1200GS which has an unmistak-
ABS and Dynamic Traction control, Electronic Suspen-                                                      able presence to it.
sion Adjustment, Articulating Xenon headlights, heated                                                     Some of the features include:
grips, heated seats and an audio system with preparation                                                  -Black cross spoke wheels
for navigation device and controllable interface for iPod,                                                -Special Asphalt Grey Metallic parts: swin-
MP3, USB, Bluetooth and satellite radio. In addition to                                                   garm, rear frame and valve covers
safety, equipment and comfort, prestige and dynamic, the                                                  -Special black parts: Front fork and engine.
K1600’s are going to tear up the road with 160hp (129 ft/lbs of torque)      -Special seat: Black seat with embroidered “GS” logo
and provide superb propulsion in all conditions. Pricing is unavailable at   This model replaces the standard model in Sapphire Black Metallic.
this time, and we are expecting to see these dynamos in the showroom         Please see a salesperson immediately if you are interested!
‘sometime in 2011’. We are just as anxious as you are!!                      This is one model that you won’t want to miss!
Like every other BMW, these new models are backed by a full BMW
                                                                                                                                                  WS32
                                 MVP MEMBERS ONLY SPECIAL

            Kendon Trailers
     Kendon Motorcycle Trailers are lighter, longer, stronger and lower. Weight: 300 lbs, max width: 72
      inches, capacity: 1000 lbs, max length: 120 inches, standing height: 89 inches, depth: 27 inches.
Features include:
• Integrated Wheel Chock System For                        • 13” Chrome Wheels & Trailer Specific Tires
  Easy One-Person Loading                                  • Removable Rails for Utility Flatbed Use
• Round Tube Steel Construction                            • Optional Full Size Spare Available
• Lighter & Stronger Frame                                 • Holds Any Size Rear Bike Tire
• Lower Platform and Longer Stronger Ramp For Loading      • Larger Casters


                     Double Trailer                                            Single Trailer
                Just    $2,849.00                                       Just    $2,499.00
                 Plus your MVP Discount!                                  Plus your MVP Discount!
REAL MEN
WEAR PINK!
The Harley-Davidson® Pink Label Collection
was inspired by women who have been affected
by breast cancer and designed to provide them
support during their difficult ride. A portion of
the proceeds from the sale of every Pink Label
Collection item helps fund the Your Shoes &
24/7 Support Center, which is administered by
the national non-profit Breast Cancer Network
of Strength®. The Your Shoes center, which
helped nearly 50,000 people in 2008 alone, is
staffed by breast cancer survivors who provide
immediate emotional relief, at any time of day
or night, to people affected by breast cancer.
So far, with your help, Harley-Davidson has
generated over $100,000 in proceeds to support
Breast Cancer Network of Strength®.




                                                    WS34
 124 ESSEX STREET • ROCHELLE PARK, NJ 07662
      PH 201.843.6930 • FAX 201.368.0296
www.bergenharleydavidson.com • www.bcbmw.com

				
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