EXPANSION FOR 2008 by dfsiopmhy6

VIEWS: 185 PAGES: 28

									                                                                                            winter 2007
                     A LUMINAR PUBLICATION

  westw ood      INTERVIE
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  EXPANSION                                                     MIXING IT UP
  FOR 2008                                                 DJ Academy launches with
                                                           exclusive Pioneer unveiling
  More openings on the
  agenda for next year

A successful year spells expansion plans for 2008                                                                                     Pioneer choose Luminar for exclusive unveiling                                            HOLLYWOOD COMES TO
                                                                                                                                      Pioneer, a global leader in electronics                                                   LIQUID UXBRIDGE
                                                                                                                                      and audio/video products, exclusively                                                     Film Director Gurinder Chadha, who
                                                                                                                                      invited Luminar Leisure DJs to witness                                                    is known for Bend It Like Beckham
                                                                                                                                      the first ever unveiling of its new mixer,                                                 and Bride & Prejudice, chose Liquid
                                                                                                                                      the SVM-1000.                                                                             Uxbridge as the location to film
                                                                                                                                      Key representatives from Pioneer                                                          party scenes from her latest movie,
                                                                                                                                      attended Luminar’s new DJ Forums to                                                       which is due for release in July 2008.
                                                                                                                                      present an in depth, hands on look at the                                                 The film Angus, Thongs and Full-
                                                                                                                                      new kit, which will be rolled out once                                                    Frontal Snogging is an adaptation
                                                                                                                                      it’s released. Pioneer’s DJ Sales Manager                                                 of the popular children’s book
                                                                                                                                      Martin Dockree and Sales Executive                                                        that follows 15-year-old Georgia
                                                                                                                                      Rik Parkinson gave a comprehensive                                                        Nicolson as she faces the traumas
                                                                                                                                      introduction to the product, whilst         The new mixer allows the DJ to mix            of being a teenager. Liquid was
                                                                                                                                      professional underground DJ Dan Tate        music in DVDs and scratch, loop and           transformed into a film set for four
                                                                                                                                      demonstrated the mixer in action with       cue both audio and video, sending the         days at the end of October whilst
Luminar Leisure’s estate of dancing          sometimes the Operations Directors.                                                      an audio/visual display.                    feeds to Liquid’s projection screens. It is   crew shot scenes of Georgia’s
destination venues expanded                  Points of action from the minutes are                                                    “I know that for a lot of artists this      a combined 4-channel mixer for DJs, VJs       surprise birthday party. See page 14
dramatically in 2007 with a string of        followed up religiously. Four weeks                                                      mixer will be the missing link they have    and DVJs, designed for use with the DVJ-      for more on the action.
successful openings. Further expansion       after the opening, we do a review of                                                     been waiting for. DJs and VJs around the    1000 DVD/CD decks. It is easy even for
is planned for next year, including a        the business and we evaluate all our                                                     world now have the potential to explore     audio-only DJs to add visuals synced to       SMOKING BAN UPDATE
commitment to increase the number of         marketing tools,” he explained.                                                          new avenues of creativity,” said Martin     the music from the SVM-1000’s built-in        The smoking ban has had marginal
Oceanas from 11 to 16 by early 2009.         These evaluations have led to the                                                        Dockree.                                    visualiser capability.
                                                                                                                                                                                                                                impact upon Luminar’s dancing
Openings Director Graham Peel reports        introduction of some initiatives,
                                                                                                                                                                                                                                destination business, reports CEO
a busy year: “Anna Freeman, Tony             including a data collection desk for                                                     DJ Academy kicks off                                                                      Stephen Thomas. It will be six
Pinkstone and myself have visited 16         health and shopping centres, TV                                                          DJs are to be more involved, better         Denon and Allen & Heath so that DJs
                                                                                                                                                                                                                                months since the introduction of
destinations this year, which have either    campaigns for Oceana Brighton and                                                        informed and highly trained following       can get a sneak preview and hands on
been new builds or refits. I have to say it   Cardiff, which was the first time Luminar                                                                                                                                           the smoking ban on New Year’s Day
                                                                                                                                      Luminar Leisure’s announcement that         look at new products. The sessions will
has brought a lot of satisfaction to Anna    had ever advertised on ITV1, plasma                                                      it has committed to developing a DJ         facilitate communication between the          2008, but so far there has been little
and myself, having achieved an average       screens on the backs of promotional                                                      Academy.                                    DJs and senior members of staff and           adverse reaction from customers.
of one campaign every three weeks.”          staff, retail and corporate credit cards    Graham added: “I would like to take this     Structured regular DJ Forums in             give a voice to the DJs, who will be          Initially the new legislation
He says that apart from those involved       and radio competitions.                     opportunity to thank Tony Pinkstone for      the North and South of the UK will          asked their opinions on the company’s         demanded extra labour costs to
in the openings, a lot of people do          The openings team are now looking           the fantastic designs he achieves; every     comprise exclusive presentations by         core products and their customer bases.       handle the change in customer flow
not comprehend the planning and              to the future. He said: “We are always      Oceana and Liquid seems to get better        key technology brands, such as Pioneer,     New music will also be a hot topic of         and movements, but this has now
detail that goes on. “With Oceana we         looking to improve ourselves and we are     and better. I would also like to thank the                                                      the Forums to ensure everyone is       settled down. Pre the smoking ban
start five months from launch date            always challenging ourselves. In a couple   unsung heroes that report into Tony, the                                                        well informed about current trends     Luminar implemented smoking
with fortnightly meetings, then three        of weeks’ time we are holding a review      Project Managers, Peter Wood who has                                                            in the market.
                                                                                                                                                                                                                                areas throughout the estate and
months from the launch we have weekly        with Tony Gorbert, Peter Turpin and         nearly done as many miles as me this                                                            Al Mayfield, who is also highly
                                                                                                                                                                                                                                new developments automatically
meetings. With Liquids we start three        Operation Managers North and South to       year, Keith Douglas and Nigel Gledhill                                                          experienced as a presenter and
months from launch with fortnightly          look at this year’s openings and where      who ensure the jobs are completed on                                                                                                   have them. Luminar will continue to
                                                                                                                                                                                         voice over, is planning voice
meetings then after four weeks go on to      we can improve for next year. In 2008       time and to the required specifications.                                                         coaching sessions as part of the       monitor the effects of the smoking
weekly meetings. At these meetings we        we will open three Oceanas, which are at    “It has been a challenging and                                                                  Academy, where DJs can improve         ban throughout 2008.
have a set agenda, minutes are recorded,     different stages of design, together with   demanding year, but it has been great                                                           their skills on the microphone.
all managers from the team are present,      a multitude of refurbishments across the    and very rewarding for job satisfaction.                                                        See page 16 to find out what went
including the Operations Managers, and       estate.”                                    Roll on next year.”                                                                             on at the North’s first DJ Forum.

06                                                                                                                                                                                                                                                                  07
Page 3 Idol Tour                                                                                                                   Cracking Christmas for RCM
The Sun, in conjunction with Luminar                                                     HA-PEEL BIRTHDAY                                                                                                                bash on 29 December at Oceana
                                                                                                                                                                                                                         Kingston. RCM has planned a
and Eminence Leisure, has launched a                                                     Openings Director Graham Peel
campaign to find a new Page 3 model                                                                                                                                                                                       champagne reception, a sit down
                                                                                         celebrated his 56th birthday
during a 16 date tour that will generate                                                                                                                                                                                 dinner in the ballroom, a giant birdcage
                                                                                         during the launch of Liquid & Envy
national publicity for our venues.                                                                                                                                                                                       suspended from the ceiling enclosing
The tour sees entrants competing on                                                                                                                                                                                      a cabaret performer, a magician and
                                                                                         Graham, who had been working hard
stage in bikinis, with each heat winner                                                                                                                                                                                  entertainment in the boudoir, and jazz
                                                                                         to prepare the club for its first night,
going on to The Sun website. The overall                                                                                                                                                                                 group Nicola Emmanuel to bring some
                                                                                         was shocked when fellow colleagues
winner will be decided by online voting                                                                                                                                                                                  sparkle to the event.
                                                                                         surprised him with a cake and
and the lucky model will win a year’s                                                                                                                                                                                    RCM’s Tracy Pickwell said: “The
                                                                                         present. Being a Geordie and an avid
                                                                                                                                   Red Carpet Moments are busy gearing          be throwing around 400 employees         parties mark the first step in the
contract with The Sun, an exotic holiday                                                 Newcastle United supporter, ‘The
                                                                                                                                   up for the festive season with a number      a fire & ice themed party too on 19       development of our relationships with
photoshoot and a cash prize.                                                             Peel Mobile’ was pleased to receive a
                                                                                                                                   of bespoke parties to plan and execute.      December at Liquid & Envy Portsmouth.    these key companies. They are big
Each heat involves 10 females, as                                                        framed football shirt of his favourite
                                                                                                                                   High profile companies were due to            Around 200 people from Eidos on the      household brands and will present good
previously selected by the venue, in ‘Page                                               team and a Newcastle United
                                                                                                                                   celebrate Christmas at fire & ice and         other hand will experience a burlesque   opportunities for us in the future.”
3 idol’ bikinis battling it out in a Miss                                                themed birthday cake.
                                                                                                                                   burlesque themed bashes across the           evening for their Christmas              www.redcarpetmoments.co.uk
World style competition. A compare
will introduce each contestant, have a
                                                                                                                                   Around 350 employees from Superdrug
chat with them and ask them questions        audience reacts, with professional Page
                                                                                                                                   descended upon Liquid & Envy Crawley
before stepping back to let the girls        3 models noting the scores. Sun t-shirts
                                                                                                                                   on 12 December for a fire & ice themed
walk the catwalk or do a party piece.        and calendar giveaways will be available
                                                                                                                                   do complete with a buffet dinner, an
The winner will be decided by how the        on the night.
                                                                                                                                   ice queen, cocktail flarers, rollerskaters,
                                                                                                                                   stilt walkers, moon contact jugglers
New York, New York
High performing general managers             brand VK.                                                                             and a VIP area offering hair and nail
and senior staff embarked on a trip of       The group flew to The Big Apple in                                                     pampering. Guests were treated to a
a lifetime to New York as part of an         November for a four-day holiday with                                                  dramatic ambience as they moved from
incentive scheme initiated by drinks         representatives from VK, who treated                                                  the red hues, flames and fire gobos of
                                             them to a helicopter ride, a trip up the                                              Liquid to the blue frosty interiors of
                                             Empire State building and a Broadway                                                  Envy as they ascended the stairs.
                                             show among other things. Operations                                                   RCM has also forged a relationship
                                             Support Manager Silvana Camilleri                                                     with The Listening Company, who have
                                                                                         Assistant Openings Manager Anna
                                             commented: “VK treated us exceptionally                                               a host of clients themselves, and will
                                                                                         Freeman commented: “What can
                                             well. We did lots of fantastic things, it
                                             was one of the best places I’ve ever been
                                                                                         I say? I have worked with Graham          Christmas countdown
                                                                                         now for nearly two years, he is
                                             to.”                                        one of the most charismatic, hard                                 Early preparation, beginning in June of this year,
                                             GMs that topped VK’s presentation           working and generous people I have                                ensured Christmas got off to a successful start. All
                                             challenge at their venue and who were       met and it is a privilege to work for                             promotional packages arrived at units on time and in
                                             rewarded with the New York trip were        him.                                                              budget, well in advance of the festive period.
                                             Rob Swain of Batchwood Hall, Zane           “I would like to wish Graham                                      The 2007 Christmas campaign includes VK branded
                                             Woods from Liquid & Envy Stevenage,         much health and happiness for this                                flyers and posters depicting a blue and white snowy
                                             Lava & Ignite Edinburgh’s Bill McGregor,    birthday and those in the future. He                              scene in a subtle modern design, complete with blue
                                             Helen Lamb of Squires in Preston, Gerry     truly is a legend – ‘a bonnie lad’, a                             vodka kick baubles. The Marketing Department’s
                                             Young of Liquid Peterborough and Liquid     Toon King.”                                                       Dhilon Solanki and James Stewart visited Liquid & Envy
                                             Gloucester’s Jon Jackson.                   Happy Birthday Graham!                                            Luton (pictured) to see the venue decked out in the
                                             A big thanks to VK for such a great time!                                                                     Christmas decorations.

08                                                                                                                                                                                                                                                           09
Inside operations
e-luminate reports from this year’s National Operations Conference
where a series of workshops promoted the power of working together in
achieving session excellence.
This year’s National Operations Conference took place at the          500 pieces of artwork. The new process will enable units to
year-old Oceana Birmingham on 20 November. CEO Stephen                download, edit and print flyers and other promotional material
Thomas hosted the event, which kicked off with a business             via the web, reducing print costs and wasted paper, and
overview of the second quarter and details of the various             improving efficiency.
operational initiatives currently in place to maximise every          The facility also means GMs will have greater creative control
opportunity within all four pillars of excellence, in line with our   over the material and will be able to print everything out
‘One System’ approach.                                                straight away, rather than having to wait for PO authorisation.
He highlighted that Luminar’s ambition to increase crew               A choice of 50 new designs will be produced centrally each
                                                                                                                                        GET THE VIBE
                                                                                                                                        Dhilon Solanki, Product Manager for Vibe, gave a presentation
training has been carried out this year, with close to 99% of         month for units to choose from.                                   outlining what the urban music session is all about. He             We would also like to express our congratulations
crew having completed the Bronze Level of training in both            James cited many advantages of the new system, including          explained that the Vibe product targets an 18-25-year-old           to the following General Managers who exceeded
Divisions. One could argue that this has helped prevent crew          improved transparency of budgets and costs for the business,      predominantly female customer group and is ideal for a              expectations within the five key categories:
from leaving Luminar, since crew turnover is now at its lowest        and more efficient roll outs of central product sessions and       secondary room environment. The music agenda centres
level on record.                                                      national promotions due to units being able to access artwork     on old and new R&B, Hip Hop, Dance Hall, UK Garage and              People Excellence
Mr Thomas summarised research into the late night market              for UKCC and Vibe etc, as well as PA imagery from Eminence.       Reggae/Ragga, with 70% being commercial and 30% being               Jenna Edwards - Jumpin Jaks, Southampton
place stating that Friday nights across the UK needed to              The day concluded with a presentation of the new Marketing        aspirational. The clientele tend to be highly brand aware,          Neil Tompsett - Fuse, Redditch
supply something different in order to satisfy clubber demand.        structure by Kevin Allton and Andy Duckworth (see Who’s           sporting labels such as Sean John, Adidas, Phat Farm, Roca
Customers are seeking more social interaction on a night out,         Who section for more on this). Kevin went on to talk about        Wear and Timberland. The night presents an opportunity to           Customer Excellence
rather than a pure dance experience. Statistics show that the         Christmas reminding everyone of the support network that is       cash in on the customers’ aspirational qualities and their desire   Zane Woods - Liquid, Stevenage
age profile of people visiting our venues is becoming older,           available during this hectic time of year.                        to consume high end branded champagne and spirits, making           John Gillen - Oceana, Nottingham
with the largest proportionate increase in the 26-30 age group.                                                                         the night potentially very profitable.
Guests participated in work group sessions based on four                                                                                Dhilon stated some buzzwords that relate to the ambience            Financial Excellence
key marketing initiatives, as presented by the Marketing                                                                                of a Vibe night: “sexy, classy, urban, dark lighting, sensual,      Bill Dearsley - Oceana, Plymouth
Department. Kevin Allton, Business Development Marketing                                                                                designer labels.” He then described key success factors of the      Bill McGregor - Lava & Ignite, Edinburgh
Manager, spoke about the launch of our new websites, Susie                                                                              Vibe product, including using local DJs, creating an intimate
Quarrie, Direct Marketing Manager, delivered the new way                                                                                environment with warm lighting effects, and working hard to         Session Excellence
forward with direct and consumer schemes, James Stewart,                                                                                maintain a safe environment for people to enjoy urban culture.      Richard Jackson - Oceana, Cardiff
Marketing Manager, presented our new UYR online design and                                                                              Dhilon commented: “The product continues to grow and has            David Beveridge - Lava & Ignite, Preston
print system, and Dhilon Solanki, Product Manager for Vibe,                                                                             great potential for the future. I want to stress that the success
and Carl Johnson, Product Manager for Friday and Saturday,                                                                              of the session relies on us working together and my aim is to       Going the Extra Mile
talked about Vibe and Friday night opportunities respectively.                                                                          communicate closely with all GMs to understand their needs          John Paul McGivney - Liquid & Envy, Aberdeen
                                                                                                                                        locally and look at how they can be incorporated into the           Graham Peel - Development, Openings
CLICK AND PRINT                                                                                                                         session.” Guests at the conference then split into teams for        Anna Freeman - Development, Openings
James Stewart, Marketing Manager, introduced the new online                                                                             workshops where they looked at ideal ways of communicating          Photos of the winners appear over the page
print system, which is due to go live in January 2008 with                                                                              with Vibe customers online and via radio.
10                                                                                                                                                                                                                                                              11
conference                                                                                                                Drink drive
awards                                                                                                                    campaign
                                                                                                                                Lava & Ignite, Jumpin Jaks and Bonds Basildon joined forces
                                                                                                                                with Essex Council to host the press launch of the county’s
                                                                                                                                Christmas Drink Drive campaign, which included the venue’s
                                                                                                                                DES initiative, on Friday 30 November. The event attracted
                                                                                                                                huge publicity with Anglia television, Radio One, Essex FM and
                                                                                                                                other newspapers and radio, high-ranking police officers and
                                                                                                                                council members turning up on the day. GM Darren Guyon
                                                                                                                                said it was the venues’ strong relationship with the police
                                                                                                                                that initiated them to choose the site as the location for the
                                                                                                                                DES, a Designated Driver Campaign, is designed to ensure
Above: Bill Dearsley. Below: Bill      Above: Graham Peel, having gone the        Above: Jenna Edwards, a people person
                                                                                                                                clubbers get home safely over the busy festive period. It
McGregor, both rewarded for financial   extra mile. Below: David Beveridge for     Below: John Gillen, a customer person
                                                                                                                                entitles a driving customer with three or more passengers to
excellence                             session excellence                         rewarded for financial excellence
                                                                                                                                a wristband for free draught soft drinks throughout the night.
                                                                                                                                The campaign is a bid to prevent drink driving and individuals
                                                                                                                                walking home alone.
                                                                                                                                Darren gave a speech at the prestigious launch, speaking
                                                                                                                                about the Designated Driver Campaign. He talked about
                                                                                                                                the importance of supporting the campaign throughout the
                                                                                                                                busy Christmas period. “This campaign shows we are fully
                                                                                                                                committed to ensuring our own customers not only have a
                                                                                                                                great night out but arrive home safely. It will be promoted
                                                                                                                                electronically via the website as well as on in-house POS and
                                                                                                                                will aim to engage customers to act responsibly during a time
                                                                                                                                of year when everyone is out to have a good time.”
                                                                                                                                The three venues do not condone even one drink when
                                                                                                                                driving. Darren says: “What a lot of people don’t realise is
                                       Left: Richard Jackson, recognised for                                                    that in fact just one drink of their favourite brand could push
                                       session excellence                                                                       them over the limit and put people’s lives at risk.” The legal
                                       Rght: John Paul McGivney, an extra miler                                                 limit is approximately two units of alcohol, but this can vary
                                                                                                                                depending on weight, sex, age, food intake and metabolism.
                                                                                                                                One pint of Stella is three units and one glass of white wine
                                                                                                                                is 2.1 units; both would mean you are over the legal limit to
                                                                                                                                drive. Be safe this Christmas, don’t drink and drive.

12                                                                                                                                                                                          13
Paramount importance
Paramount picks Liquid Uxbridge to shoot kids blockbuster movie
                                            Nicolson with support from Eleanor           overlooking the club that Georgia         wonderful character that anyone who         huge international readership.”
                                            Tomlinson and Aaron Johnson. The film         could make her entrance onto. Location    is a stroppy teenager, or has ever been     Filming on the Paramount and
                                            follows the eccentric but irresistible       Manager Simon Burgess used to visit the   a stroppy teenager, will completely         Nickelodeon production, due to be
                                            Georgia Nicolson as she struggles            club in his youth and thought it would    relate to and understand how parents,       released in July 2008, is also taking
                                            with the trauma of being a teenager.         be ideal for the shoot. “The club looks   teachers and in fact the world conspires    place in Brighton, Eastbourne, at London
                                            Misunderstood by her parents, buoyed
                                            by the love of her old cat Angus and her
                                                                                         fantastic,” he said, “and Paul and Alex
                                                                                         have been amazing in accommodating
                                                                                                                                   against you just as you are bursting with
                                                                                                                                   adulthood - a kind of Bridget Jones at 14
                                                                                                                                                                               locations, and Ealing Studios. Gurinder
                                                                                                                                                                               Chadha will direct and produce the film
                                                                                                                                                                                                                          PLOT PREVIEW
                                            tight knit group of friends, the Ace Gang,   and helping us.”                          - but with more attitude! I was drawn to    she co-scripted with Paul Mayeda Berges.   This modern coming of age story, a British
                                            Georgia strives to achieve her two main      Director Gurinder Chadha said of the      just how real and funny Georgia is and      Angus Thongs & Full-Frontal Snogging is    Clueless, based on the international best
                                            desires: 1) to get a gorgeous ‘sex-god’ as   film’s appeal: “In Georgia we have a       that’s why she and the books have such a    co-produced by Michelle Fox.               selling series of books by Louise Rennison,
                                            her boyfriend; 2) to throw the greatest                                                                                                                                       follows our heroine Georgie as she
                                            15th birthday party ever.                                                                                                                                                     struggles through teenage experiences.
                                            It is this birthday party that required                                                                                                                                       When handsome non identical twins
                                            the services of a unique nightclub; a                                                                                                                                         Tom and Robbie arrive at school Georgia
It’s not everyday that Paramount            contemporary, dramatic venue that had                                                                                                                                         thinks that her boyfriend dreams may
Pictures rocks up at a nightclub with       the ‘wow’ factor. Production Designer                                                                                                                                         have been answered, but thwarted by
truck loads of kit, an entire film crew      Nick Ellis said they chose Liquid for                                                                                                                                         the school slut Lindsay things are not
and hoards of young teenagers. But          filming because they liked the shapes                                                                                                                                          destined to run smoothly.
this was the Hollywood scene that           of the bars and dancefloor, and the                                                                                                                                            Alongside her own romance problems
transformed Liquid Uxbridge from 29         different tiers added depth for the shots.                                                                                                                                    Georgia’s dad is given an amazing
October – 1 November, after acclaimed       He went on: “I think it looks amazing.                                                                                                                                        job opportunity in New Zealand. This
director Gurinder Chadha, whose             I like the freshness of it and the art                                                                                                                                        leaves her mum open to the charms of
portfolio includes Bend It Like Beckham     deco architecture, which reflects the                                                                                                                                          the handsome Jem. The worry over her
and Bride & Prejudice, chose the venue      Eastbourne location that it is supposed                                                                                                                                       parents’ marriage is a huge pressure on
as the location to film scenes from her      to be in for the film. The finish of the                                                                                                                                        the young Georgia who feels that the
latest movie.                               venue and the colours made it a blank                                                                                                                                         full responsibility for holding the family
Around 240 cast and crew, and ‘Stiff        canvass for us to work with.” Nick                                                                                                                                            together rests on her shoulders.
Dylans’, a new band who will use the        travels a lot for his work and sees lots                                                                                                                                      In her quest to get her dream-boy,
film as a launch platform to fame,           of venues, but said Liquid’s lighting                                                                                                                                         Georgia goes through all sorts of scrapes
descended upon the main dancefloor           rig showed a fresh approach to club                                                                                                                                           and dramas; learning the art of a good
of Liquid to act out party scenes. A star   lighting. He was impressed with how                                                                                                                                           snog, breaking hearts, loosing friends,
studded cast, that includes Alan Davies     forward-thinking the design was. “If                                                                                                                                          getting them back again and how not to
and T4’s Steve Jones, were to be seen       you imagine seeing the club through                                                                                                                                           use fake tan, but most importantly she
hanging around the set during filming.       the eyes of a 15-year-old who doesn’t                                                                                                                                         learns that you just need to be yourself
Angus, Thongs & Full-Frontal Snogging       normally see clubs, it would definitely                                                                                                                                        and people will like you for who you
is a child’s film adapted from Louise        have the ‘wow’ factor.”                                                                                                                                                       are. Not only does she land the boy and
Rennison’s bestselling book. Georgia        The production crew brought in an                                                                                                                                             humiliate her rival, she also manages to
Groome, of London To Brighton fame,         additional big screen and construction                                                                                                                                        throw the most spectacular party any of
plays the lead protagonist Georgia          elements to make a high platform                                                                                                                                              them have ever seen.

14                                                                                                                                                                                                                                                               15
DJ Forums
Oceana Leeds was transformed into a site for musical and technological
advancement in October when top Luminar DJs met to discuss
the company’s policy nights and witness Pioneer’s first exclusive
presentation of the new SVM-1000 DVJ mixer. E-luminate was in the
As the leading operator of late night      Professional DJ and Speed Queen             event/venue/sponsors and DJ branding,
venues in the UK, Luminar Leisure’s        resident Dan Tate demonstrated how          to play automatically like a slide show.
DJs are one of its most valuable assets.   video could be scratched forwards and       Martin Dockree explained: “So, for
Staying ahead of the game when             backwards in time to the music, and         example, if it is a girl’s birthday on the
it comes to new music, trends and          how video effects could be programmed       night you could take a photo of her and
technology is vital if you’ve any chance   to audio effects, which staggers the        put it up on screen with text saying
of retaining a competitive edge.           image to varying levels (BPM effects),      ‘Happy Birthday Jess’ and make it flash
That’s why the company has initiated a     or inverts it, duplicates it, blurs it or   up in time with the music and video.”
series of DJ Forums. These meetings are    swirls it, among other things. Mike         Al Mayfield said: “Once this is installed
designed to facilitate the flow of ideas    Kill commented: “These Forums are           and DJs get to grips with it they will
and information between DJs, as well       important because we’ll get to know         have total control over the DVDs and
as establish regular discussions on new    the equipment and hear about new            it will enhance the experience of the
technology, with industry brands like      products.”                                  customer.” Martin added that for those
Denon and Allen & Heath booked to do       The mixer saves room in the DJ booth        Liquids and Oceanas that have the big
presentations.                             by combining many functions in one.         screens the SVM-1000 is the missing
DJs met at Oceana Leeds on 15 October      The DJ can even display text messages       link. “It doesn’t make anyone redundant
for the first Forum. The meeting marked     from customers over the top of video,       because you still need someone to
the first in an ongoing series of North     edit the font and make the writing move     do the lights and key in the text. The
and South fixtures, which are open to       or beat in time to the music, along         screens can now be used all night long
all DJs. Product Manager for Music, Mike   with the video. You can store up to 60      so it’s better value for the investment,”
Kill, opened the day’s event, along with   preset texts in the mixer that could        he enthused.
DJ Al Mayfield. They introduced three       relate to drinks promotions or security
representatives from Pioneer, who began    announcements etc.                          Product workshops
the session with a presentation on the     Live TV can be fed into one channel,        The majority of the day was spent
new SVM-1000 mixer, in what was the        allowing venues to broadcast sports.        brainstorming Luminar’s core products,
first exclusive unveiling of the product.   Photos and images from external             to determine the DJs’ perspectives on
Pioneer’s DJ Sales Manager Martin          sources can also be programmed into         projected customer bases and concepts        MIXMASH
Dockree and Sales Executive Rik            the mixer. By using effects on these        for each of the sessions to ensure the
                                                                                                                                    The new SVM-1000 has brought with it      pre-determined compilation of his/her         a night.
Parkinson explained how the combined       images, or mixing these with motion         customer wants to return to the venue.
                                                                                                                                    a realm of new opportunities, including   favourite tunes, can produce a bespoke        MixMash can compile mix DVDs that are
4-channel audio and video mixer would      pictures or other still images, this        The exercise has already been carried
                                                                                                                                    the ability to custom produce a visual    mix DVD. Essentially they can provide all     specific to particular genres e.g. pop,
revolutionise the way DJs perform,         function further expands the range of a     out with customers and managers,
                                                                                                                                    mix set on DVD. And that is exactly       the content for the DVDs, so that DJs can     urban, dance and indie, which can be
allowing them to synchronize the           creative performance when compared          says Mike, but the views of DJs are also
                                                                                                                                    what MixMash is doing for Luminar         access the videos for their favourite songs   matched to our core music-led products.
scratching, looping and cueing of both     with a moving image-only show. It also      essential to move the products forward.
                                                                                                                                    DJs. MixMash, working from a DJ’s         and mix them in time to the audio during      www.mixmash.com
audio and video.                           allows images, such as logos of the         DJs were split into two groups to share

16                                                                                                                                                                                                                                                               17
The new SVM-1000 has brought with it      pre-determined compilation of his/her         a night.
a realm of new opportunities, including   favourite tunes, can produce a bespoke        MixMash can compile mix DVDs that are
the ability to custom produce a visual    mix DVD. Essentially they can provide all     specific to particular genres e.g. pop,
mix set on DVD. And that is exactly       the content for the DVDs, so that DJs can     urban, dance and indie, which can be
what MixMash is doing for Luminar         access the videos for their favourite songs   matched to our core music-led products.
DJs. MixMash, working from a DJ’s         and mix them in time to the audio during      www.mixmash.com

Plymouth strikes gold                                                                                                                Get Online!
Oceana Plymouth triumphed in Echo’s         Stuart gave his full backing to Echo        night, it truly showed how much this         A huge portion of Luminar’s day-to-        The new modern sites give the business       to websites dedicated specifically to the
August Bank Holiday fundraising             and said how fantastic it was to see a      unit is committed to raising funds for       day operation and communication has        a dynamic, professional image, are easy      core products, Big Night Out, Vibe and
challenge. The unit collected the highest   charity being so heavily supported by       the charity. The next Echo fundraising       moved online thanks to a host of new       to navigate (user friendly) and have         Waster, something that has never been
amount over the weekend winning a           customers of Oceana.                        event will be the ‘Give a Kid a Quid’        websites. In November the company          been built using the latest web building     done before. Consumers can search for
complimentary PA from the charity           A further surprise followed when            campaign for Christmas 2007, with            introduced new websites for all units      techniques – incorporating search            venues that host these nights and learn
trust. The team at Oceana chose Stuart      another character from Hollyoaks, ‘OB’,     Kyran Bracken and his Dancing On Ice         across the estate. A total of 103 new      engine optimisation and using the            more about the event through reviews
Manning, who plays Russ Owen in             arrived to support his friend. Some         partner, Melanie Lambert. Posters will       venue websites, a new online portal        latest developments in online customer       and photo galleries.
Hollyoaks, to appear at the club on 17      customers said they had spent over an       be distributed to each unit shortly. Every   (www.urmusicnetwork.com), venue            tracking / analytics.                        This is stage one of an evolving online
November.                                   hour travelling to the venue.               unit is expected to take part and raise      brand websites (e.g. www.oceanaclubs.      Whilst a large amount of the content         strategy. Early in the New Year new
On the night staff rattled buckets and      Echo thanks Bill Dearsley, Naomi            a set amount of money. Please ensure         com), and several product websites (e.g.   will be managed centrally by Susie’s         functionality such as video, podcasts,
shakers, banking an extra £1,300 before     Richards and their fantastic team at        you have all the necessary fundraising       www.vibe.com) were launched live to        team, the units have the ability to          artist pages, questionnaires and polls
Stuart Manning had turned up! When          Oceana Plymouth for such a successful       equipment, contact Maxine on: 01908          the public.                                update and manage certain areas of           will be added to all sites.
Maxine Smith and Alison Pengelley,                                                      544 275 if you require further supplies.     Direct Marketing Manager Susie Quarrie,    their sites, including events, galleries,    www.urmusicnetwork.com will be
representing Echo, arrived early at the                                                 Make a difference this Christmas, raise      her team and web representatives           jobs, blogs and promotional message          developed during the year into a major
unit, the queues had already formed                                                     funds for Echo and help change the lives     from units throughout the business         boards. The current sites give customers     online music portal where like-minded
with eager clubbers hoping for their                                                    of sick kids across the UK.                  have been working night and day to         the ability to find their nearest club,       people can find out about our great
chance to see Stuart. He gave a Q&A                                                                                                  build attractive and engaging sites that   book events, parties, rooms and booths,      venues, the best DJs and the best parties
session on stage before heading to                                                      Pictured L-R: Deputy Manager Naomi           communicate more effectively with our      apply for jobs, buy tickets online via       in town.
First Port to sign autographs. He then                                                  Richards; Stuart Manning; GM Bill            customers in order to create awareness     tick.it, post gallery pictures and a whole
finished the evening by holding a meet                                                   Dearsley; Maxine Smith (Echo Trust/          of what we do, drive footfall and          lot more – check out the new sites           Happy Surfing!!
and greet in the VIP suite and chatting                                                 Luminar); Darren Jon Jefferies (OB from      increase commercial revenue.               yourself! The main portal directs people
to Maxine and Alison about Echo.                                                        Hollyoaks) and Luminar’s Alison Pengelley

Thank you Echo
Moorfields Eye Hospital has erected a        pachymeter and in 2007 a grant
plaque on the wall of the new children’s    enabled the purchase of a Hogg Strett
eye centre in acknowledgement of            Synoptophore.
the Echo Trust’s support and that of        The centre, which has been operational
other major donors. Small plaques are       for almost a year, provides a fantastic
also on display on the various items of     environment for child patients and a
specialist equipment that were funded       fitting setting in which to deliver world-
by Echo, providing further opportunity      class services. In the first six months,
to recognise the Trust’s contribution.      the centre handled approximately 800
The hard work and effort of our units,      day attendances, 7,000 outpatients
and of course the customers, have           attendances and 650 A&E admissions.                                                                  Above: The homepage of Oceana Birmingham www.
made it possible for Echo to support        The Hospital’s Chief Executive Ian                                                                                     oceanaclubs.com/birmingham
Moorfields since 2005. In that year          Balmer said: “We hope in the next few
Echo made a donation towards the new        months to have all support services                                                                                          RIght: The Vibe homepage
international Children’s Eye Centre.        for children fully functional in the one                                                                                     www.vibeurbanmusic.com
In 2006 Echo funded an ultrasonic           building.”

20                                                                                                                                                                                                                                                                21
Students get
                                                      Sharks have been steering
                                                      the success of a student               WHAT THE CLUBBERS SAID:
                                                      night that is taking
                                                      Luminar’s clubs in the south
                                                      of England by storm.

                                                      E-luminate catches up with
                                                      chief shark Baz Tucker to
                                                      find out why the night is
                                                      such a hit...

It’s a bizarre idea that was inspired by pirate
ancestors, but it seems to work rather well.
Students are employed to dress up in shark                                           Shipwrecked has stirred a strong web presence with
costumes, hijack universities’ lectures and                                          online networks across a variety of web hosts. The
sports games, and make comical films of                                               brand has driven the formation of groups on popular
students in action. The footage is then                                              networking site www.facebook.com where photos of the
broadcast on screen at Oceanas and Liquids                                           sharks in action are posted and comments can be made.
during the weekly club event Shipwrecked,                                            Shipwrecked is wholly interactive; students can log on
where the sharks also frolic on the dancefloor.                                       to www.shipwreckedstudents.com and request to have
Director ‘Baz’ Tucker believes he’s got the                                          their sports team/lecture/friend visited by the team and
                                                                                     filmed to be broadcast at a forthcoming Shipwrecked
winning formula: “We’ve had 100% success so
far at every club. The secret is great promotion,
                                                                                     We picked a selection of the best comments from
extensive networking within the student                                              Facebook so that you could see the enthusiasm for the
community and top quality interaction with                                           night first hand...
the students.
“We have a strong brand and find that students                                        Sanjay Mistry, Oceana Bristol:
visiting friends at other universities will arrange                                  “Definitely the place to be on a tuesday night!! There is
to go the Shipwrecked night there as they                                            no place better! Thank u SHIPWRECKED, u genius!!”
recognise it from their own city.
“We have even had students from Cardiff travel                                       Tom Booth: Oceana Plymouth
                                                                                     “EVERYONE go to Oceana on Mondays. The sharks
up to Gloucester and from Bristol down to
                                                                                     attacking everyone on the dance floor makes it the best
Plymouth for a Shipwrecked night just to see
                                                                                     night of the week.”
the brand in operation at a sibling Liquid and
Oceana,” he added.                                                                   Eve Devlin, Liquid Cardiff:
The branded student night Shipwrecked was                                            “’Tis religion 2 go to thee liquid every Tuesday for
awarded its own trademark last year for                                              SHIPWRECKED. I love the sharks.”
entertainment and advertising in late night
venues. And the night is steadily spreading                                          Tom Dilnott, Liquid Cardiff:
throughout the Luminar estate. It first started                                       “All my course go every week to see ourselves on the big
at Liquid Cardiff in September 2005 and has                                          screens. It’s hilarious watching the footage of the sharks
                                                                                     running into our lecture. Long live the sharks, long live
since docked at Liquid Gloucester, Oceana
Bristol, Oceana Plymouth and Liquid Uxbridge.
Baz explained: “It is the decision of Shipwrecked
to work exclusively with Luminar, and not any

22                                                                                                                                                23
other night club company, as this provides a base of focus
and loyalty on the sessions. Unlike most other student
promotions companies we only promote Shipwrecked
in Luminar venues as we have a long term strategy
to become Luminar’s first choice student promotions
The concept behind the night leaves no room for people
to lose interest. The sharks could rumble a sports day,
lecture or appear on campus at any time unannounced
to perform Jackass style stunts, skateboarding tricks or
playfully wrestle students in front of the camera. Along
with photos, this footage is then shown on the screens
during the Shipwrecked night for the entertainment of
The sharks continue to get Shipwrecked further and
further afield. The team landed at Oceana Plymouth in
November last year and the brand has recently been
launched in Liquid & Envy Uxbridge with great success.
This is a real achievement as the previous venue Disco
Royale struggled for years to secure a student session, so
to launch and build a session with the figures going north
every week is a real credit to the Shipwrecked brand and
Director Baz aims to hold Shipwrecked nights all over the
UK in the future, all the way from Plymouth to Aberdeen.
“My ambition is to have it in every city where there’s a
healthy student population and a Luminar venue,” he
The quirky concept behind the night stems from Baz’s
close link to pirates. He explained: “My father traced our
family tree a few years ago and saw that my ancestors in
the 16th and 17th Century were pirates. I then established
and captained a rugby team whilst I was at University
that we called “The Pirates”, and later when I was a
student promoter I thought of the idea of shipwrecking
people. That’s where the sharks come in!”
Baz got into promoting whilst studying at Nottingham
Trent University. He then went on to run nights at The
Works in Nottingham and Creation in Cardiff when
they were owned by First Leisure. When he started
Shipwrecked he knew Luminar venues would be ideal
locations. “Liquid provides great opportunity to show
footage with the 360 degree plasma screens and so does
Oceana with the huge screens in the Ice House,” he said.
Shipwrecked is testament to how a unique idea and good       You can get in touch with Baz to dicuss Shipwrecked on:
promotion can lead to a fantastic business.                  07971 663 642 or by emailing: baztucker@hotmail.com

                        industry update
TUSAC Results
Children are finding it tougher to                                                           a string of new regulation in recent
purchase alcohol illegally in pubs and                                                      years. In 2004, the overall test purchase
off-licences due to positive efforts                                                        failure rate was 50%. In 2006, it had
by the industry and stricter penalties,                                                     dropped to 20%. In this latest and more
concludes a report published in                                                             targeted campaign it now stands below
October.                                                                                    15% overall. Home Office Minister
The national Tackling Underage Sales                                                        Vernon Coaker said: “I am delighted that
of Alcohol Campaign (TUSAC) saw                                                             recent efforts by Government and our
police and trading standards officers                                                        enforcement partners on the ground
target 2,683 premises during a 10-                                                          to clamp down on underage sales
week stint between 4 May and 13 July                                                        are beginning to bite. I know that the
to test how well licensed premises                                                          industry has made significant efforts
detected and refused to sell to                                                             in recent years to educate staff and
underage drinkers. In nearly 9,000 test                                                     strengthen procedures.
purchase operations, children were                                                          “It is clear that the ‘Challenge 21’
only able to obtain alcohol in 14.7%                                                        policy is now becoming established as
of cases.                                                                                   standard practice across the industry.
The results will be welcomed by late                                                        This campaign clearly demonstrates that
night premises, which have strived                                                          improvements can be made with only
hard to improve standards following                                                         very few premises failing three times.”

SIA licensing spreads through Scotland
On 1 November it became illegal for security staff to work in        individual is trained, qualified and fit for their role.
Scotland without a Security Industry Authority (SIA) licence.        Today over 238,000 people are licensed to work in the private
The move brings Scotland in line with the rest of Great Britain.     security industry and 388 companies are recognised as SIA
A door supervisor’s SIA accreditation is advertised via a high       Approved Contractors throughout Great Britain. All Luminar
visibility badge worn on their arm and symbolises that the           door staff have their SIA accreditation.

 Brighton bans ‘anti-gay’ music              out a series of weekend checks on door         they can submit two demo tracks for
 Music venues in Brighton that allow music   staff at licensed premises during the          consideration. The deadline for uploading
 that “incites hatred towards minorites”     run-up to the busy Christmas and New           entries in 27 January.
 to be played could lose their licence       Year period. SIA Investigators will be
 under new council guidelines. Brighton, a   supported by regional police forces,           NME radio station
 seaside town with a large gay population,   licensing officers and local authorities        Following the launch of their TV channel
 is the first place in the UK to ban music    as part of the nationwide multi-agency         last month, NME have announced plans
 with homophobic lyrics.                     initiative designed to ensure that revellers   to launch a radio station to be called
 The new rule could stop some hip hop        can enjoy their nights out in a safe           NME Radio. The new station will be “an
 and reggae acts from putting on gigs in     environment.                                   essential listen for any fan of the indie
 the city.                                                                                  genre”.
                                             Glastonbury talent search
 Christmas checks                            Unsigned bands who fancy a slot at             *Credits: Unlimited/CMU
 The Security Industry Authority (SIA)       the Glastonbury Festival should log on         www.thebeatsbar.co.uk
 will be working with partners to carry      to http://www.Q4music.com where

 in club
Breaking Acts                                                                                                                         Dave Pearce booked
                                                                                                                                                                                  Back by popular demand, commercial
Luminar has cherry picked a selection of up and coming acts
that are on the rise to fame to showcase at our clubs. 4Flava
                                                                   ‘How Freaky’ on iTunes and are promoting it via a massive
                                                                   tour of the UK. The boys – Kadean, Matt and Alex J – all                                                       dance king Dave Pearce has agreed       SPIN FOCUS : ROB SEARLE
and Alley Cat Dogs are the latest talent to come through the       come from London and call themselves the ‘bad boy of pop’.                                                     to do an enlarged tour throughout
                                                                                                                                                                                  Luminar venues next year. Dave          Producer and DJ Rob Searle, better known
ranks and are seeking exposure throughout the estate.              Determined to bring some fun and naughtiness back into pop
                                                                                                                                                                                  Pearce rocked many a dancefloor in       as one half of Buzz Junkies who recently
4Flava is a four-piece girl band that is tipped to be the next     music, they are not afraid to take on Take That for the chief                                                                                          produced ‘Don’t Mess With My Man’ with his
Destiny’s Child and the girls are close to winning a £1 million    position in boy band status. The Alley Cat Dogs’ sound is a                                                    2007 and will be playing a string of
                                                                                                                                                                                                                          partner Mark Allan and Alesha, gives us his
record contract through the Bodog Battle of the Bands              very catchy blend of pop, rock, soul and dirty electro funk. The                                               dates in early ’08, as well as some     opinion of Pioneer’s new SVM-1000 mixer:
competition. Following several European heats, the pop band        Alley Cat Dogs have already notched up chart success with the                                                  New Year sessions. He will be dishing   “The new mixer will massively improve the
has stormed the contest, which will come to a head at the          official answerback to the Pussycat Dolls ‘Dontcha’. ‘Hung like                                                 out some dirty basslines and melodic    creative element of DJing and visuals. The
end of the year. One member of the band and the manager            Me’ is a seriously naughty take on the Dolls’ worldwide smash.                                                 house and trance at both Destiny        touch screen is really easy to use, a bit like a
                                                                                                                                                                                  Watford and Liquid Windsor on New       Chaos pad, and means it is all there in front
may be better known by their fame                                                        The band built up a massive following
                                                                                                                                                                                  Year’s Eve.                             of you.
established with soul band Fierce, who                                                   across the Far East and Europe during
had a hit with the cover version of the                                                  their 2006 world tour.                                                                   Dave Pearce runs his own radio
Anita Baker classic ’Sweet Love’. The                                                    Luminar has snatched up these bands                                                      show Dance Anthems on Radio One
girls have been recording in New York                                                    whilst they’re on the brink of fame,                                                     and is famed for producing dance
with the legendary producer/writer                                                       they are both seeking exposure and are                                                   compilation CDs such as his 2006
Lionel Job and his talented son Trevor                                                   available to book for £50-£100. Contact                                                  album Dance Anthems Classics.
Jupitor Job, whose recent credits                                                        Eminence for more details: 01582 692300
include Tyrese, a multi-platinum                                                         www.myspace.com/4flava
selling album by Tyrese.                                                                 www.battle.bodoglife.eu/shows/detail.        East End stars on tour
Three-piece boy band Alley Cat Dogs                                                      php?id=31                                    Eastenders stars Samantha Janus and
have just released their latest single                                                   www.myspace.com/alleycatdogs                 Scott Maslen have left life at The Square
                                                                                                                                      to embark upon a tour of Luminar clubs
UFO win Best Unsigned Act                                                                                                             this winter. Bartender Samantha who
Hopeful bands sought exposure during         Huge stars of the urban music scene
                                                                                             X FACTOR                                 works at The Queen Vic on the popular
Luminar’s National Unsigned Acts tour        lined up to perform on the night of             Finalists on ITV’s X Factor will be      BBC 1 soap recently pulled pints at                                                 “The video element brings the creative part
this winter. Urban acts promoted their       the ceremony, including Bassment                appearing exclusively at a selected      Liquid & Envy Stevenage, where                                                      of the studio to the DJ console and it will be
music on stage during the run up to the      Jaxx’s very own Vula, Kele le Roc,              Luminar venue in December after          she appeared alongside her on                                                       more appealing now it’s right in front of the
finals of the 5th annual Kickers Urban        Heartless Crew, Nathan, Keisha White            the company signed a deal with the       screen flirt Scott.                                                                  DJ as opposed to over by the lighting jock. I
                                                                                             show. Stars from the competition                                                                                             think a lot of DJs will have fun with the text
Music Awards, which came to a close on       who brought the house down with                                                          Actors Ronnie Mitchell and
                                                                                             were due to perform at Lava &                                                                                                messaging function and the customers can
3 December at a prestigious ceremony         her hit single ‘Weakness in me’, Nana                                                    Jack Branning joined in the                                                         really get involved with this too.”
at the Connaught Rooms in London.            ft. Architechs, Nathan, Flawless, Nate          Ignite Basildon once they had been       party at the Stevenage venue                                                        Rob says the mixer is not as intimidating as
UFO eventually took the crown for            James and many more. Lemar, Mutya               ejected from the show. Popular           as it celebrated its first birthday.                                                 it first appears: “I think a lot of DJs don’t
the coveted Best Unsigned Act Award,         Buena, Nathan and N-Dubz (who                   five-piece girl band Hope, who were       Both stars took to the bars as well                                                 realise how much it easier it makes life and I
which was sponsored by Loot. Luminar         recently performed for a UKCC event             tipped to be the next Girls Aloud,       as answering questions on stage and                                                 think many will be surprised at how easy it is
secured the tour back in September                   in Basildon), were all triple           were booked to sing at the club          posing for photos with the clubbers.                                                to pick up once you’ve given it a go. Rather
                                                                                             on Friday, 21 December after they                                                                                            than just using the two faders and ignore
and hosted heats at 12 venues.                             nominees with Lemar,                                                       General Manger Zane Woods said: “They
                                                                                             narrowly missed out on making the                                                                                            everything else, I would recommend looking
20 finalists, whittled down                                    Nathan and N-Dubz each                                                  went down a storm and were up for                                                   at the effects and exploring the different
from thousands of entries                                        carrying a coveted          final four.                               anything. It was Scott’s first club PA                                               functions.”
received from across                                               Kickers UMA trophy        Saturday, 8 December saw                 experience so he didn’t know what to                                                Rob DJs at Oceanas in Kingston and Brighton
the UK, embarked                                                   home. While a host        Niki Evans, who was in Sharon            expect, but the ladies soon made him                                                and Liquid in Crawley, Uxbridge and Ports-
upon the UMA tour in                                               of others — Sean          Osbourne’s over 25’s group, leave        feel at ease.” Liquid & Envy was also                                               mouth. He has been producing funky electro
conjunction with Vibe,                                             Paul, Davinche, and       the competition. She will sing           due to welcome Robert Kazinsky aka                                                  and trance music for 10 years and his latest
                                                                                             live the songs she performed on                                                                                              single ‘If You Love Me’ was released all over
hoping to build support                                           legendary Drum &                                                    Eastenders bad boy Sean Slater to the
                                                                                             the show at Lava & Ignite on 28                                                                                              the world. Many will remember his 2001
in light of the forthcoming                                     Bass DJ, Shy FX were                                                  club in December.                                                                   release of N-Trance ’Set You Free’, as well as
awards.                                                       big winners on the night.      December.
                                                                                                                                                                                                                          the track ‘Bullet In A Gun’

26                                                                                                                                                                                                                                                                  27
 in session
Feeling the VIBE
Urban DJ legend Tim Westwood                 making it happen. The secret                          no doubt that the UK scene is
is the pump and the grind behind             is definitely the local DJ.                              growing. “N-dubz and Bashy         Tim Westwood: bringing good
Luminar’s new Thursday urban                 It’s up to them as to                                     are really expanding the         vibrations to the brand
night, Vibe, which launched at the           whether it will succeed                                    scene. In rap you have Lil
new Liquid Maidstone in November             or fail. They have to                                      Wayne. Tracks like ‘Crank
with his guest appearance. He tells          know what records to                                       Dat Soulja Boy’ coming
e-luminate about why Vibe is where           play. To be a resident is a                               out which is a monster at
the UK Flava is at.                          tremendous skill. You know,                             a club.”
                                             they are a local hero in a                            Luminar, he says, has it all going
“It takes a tremendous commitment            humble way. They have to make the              on. “The Luminar vibe is very exciting
to do something regular with R&B and         night interesting and varied. Yeh man,       and I’m proud, grateful to be involved. It
urban and it really is very exciting,”       residents! I hold in high regard. They are   will put on some incredible nights. I’m
protests Westwood with his usual             breaking records at a grass roots level.     only there for one night at a time, but if
sincerity and determined voice. “You         They need our support.”                      I can use the momentum I create, then
already have regular house nights and        There is just no stopping this dawg. “I      that’s great, but it’s the local DJ who
student nights, right? So Vibe is going to   love working when I go out,” he says.        needs to create the right energy and
be a big edition to the regular palate.”     “I like getting on the decks and filling a    bring the right music into the place.
One of the most established urban DJ of      club with lots of energy.” His dedication    “Maidstone is a tremendous town.
recent times, Westwood is a pioneer. His     has won him respect from the likes           One of those best-kept secrets, and
passion for UK hip hop – heard by 1.5        of Eminem, Snoop Dogg, Biggie and            to have the big club there like Liquid
million listeners via his two BBC Radio      Wu Tang Clan and Kanye West. “I have         will change the identity and help, you
One shows - has been one of the main         such a good time,” he laughs. “I enjoy       know, shape the town. It’s a hot venue
catalysts in the evolution of a thriving     interviewing the big guys: Snoop Dog I       man. One of the best units I’ve been
UK urban scene. And it has won him           think is very genuine. And it was great      to: a tremendous size, got a real good
Best UK Radio DJ at the MOBO awards          having RZA talking about his new album.      manager and door staff. The smaller
three times. He also has the biggest         That interview got more than 100,000         room is great too.”
selling urban compilation in history with    hits on YouTube. Yeah!”                      Vibe is obviously touching all the
Westwood: The Greatest Classic Jointz’       Impressive hits! Thankfully hanging          right bases with Westwood. “It’s a
Vol 1-11. Not to mention hosting MTV         out with those at the top of the pile        tremendous thing. It’s going to make an
UK’s successful Pimp My Ride show.           doesn’t mean Westwood forgets about          enormous impact. I think Radio 1 should
And the big dawg is adamant: the             the grass roots. “I love doing The Rap       make a commitment to bringing nights
future of urban music is right here on       Show, Sunday 10-12am introducing             there. There are lots of new young
the dancefloor: “The clubs are really         acts like chipmunk. We helped him get        people.”
the essence of everything. They find          to a place where he can go forward and       Check out www.westwoodthegreatest.
the records people are dancing to. It’s      put in a tremendous effort.” And there’s     com.
where the radio station meets
their audience. We respect it so
Having started off as a club DJ
himself at Gossip in London,
Westwood understands what
Vibe can achieve. “I really
appreciate the challenge. I
really get connected with
the club and respect the DJ
who is holding it down and

28                                                                                                                                                                    29
 in session
New talent vs punk legend
                                           became a member of The Ramones in
                                           1978 and went on to record 11 albums,
                                           as well as star in the movie Rock ‘n’ Roll
                                           High School. He appeared alongside Dan
                                           Le Sac and Scroobius Pip (pictured left)
                                           at Lava & Ignite Preston. This duo have
                                           made waves on the hip hip/indie/electro
                                           scene this year for their bouncy electro
                                           beats and bizarre lyrical formula. The       released over Christmas. Dan Le Sac and
                                           public fell in love with their 2007 hit      Scroobius Pip have also been impressing
Waster has seen an array of old and new                                                 crowds at Oceana Kingston and Liquid
                                           single ‘Thou Shalt Always Kill’ for its
talent touring indie sessions at Luminar                                                Portsmouth this winter.
                                           catchy electro melody.
clubs. Among them is Marky Ramone,                                                      Check out Dan Le Sac and Scroobius
                                           Dan creates the electro tune whilst Pip
drummer for legendary punk band The                                                     Pip doing a mock X Factor interview on
                                           recites new age hip hop lyrics. NME
Ramones for 15 years, spanning the                                                      YouTube via this link: http://uk.youtube.
                                           is fully behind the duo and their new
late 70s, the 80s and early 90s. Marky                                                  com/watch?v=vktcyvqfKn4
                                           single ‘Letter From God To Man’ will be

Luminar takes bands offline and onto the stage
Wouldn’t it be great if we knew how        the Waster session.
popular and how well a band would          Also worth getting
go down with the crowd in our clubs        excited about are
before we booked them to play? That        Brighton band Floors
is exactly how MySpace is transforming     and Walls, who
the way we plan the entertainment for      deliciously combine
Waster sessions. Rather than researching   streetwise hip hop-style
the local area to find out which bands      lyrics with energetic
are causing a stir, organisers of the      rock. Frontman, MC,
indie/rock session are looking on music    and all-round lad
networking site MySpace for the most       Alex Adams comes
popular talent. Explains Product Manager   from a drum ‘n’ bass
for Music Mike Kill: “Rather than having   background, while the
to go out and engage with the popularity   rest of the band was
of band, we can do it through MySpace      raised on the likes
by looking at their fan base and seeing    of Rage Against the
how many online friends they have. It      Machine, the Chili                           “It was a great experience and learning
helps us when it comes to booking acts     Peppers, and Muse. The result has been       curve for us to play in such great venues.
and it also challenges bands to drive      described as ‘The Streets meets Rage         The hospitality was great and we would
footfall through their site.”              Against the Machine’, and they also          love to come back and play anytime.
It was via MySpace that Luminar            strike chords with Arctic Monkeys and        WASTER is the way forward for live
discovered KBC, who have a modest          Dizzie Rascal. They have just released       music in clubs!” In this way Luminar aims
underground following and have played      a single on iTunes called ‘What To Do’       to gain a reputation for showcasing the
alongside The Strokes and performed at     which is taken from their debut album        hottest new talent first, and securing the
Glastonbury Festival. The band run their   What Can We Do Today. The band has           bands that local crowds want to see.
own night in their home town of Preston    4,523 friends on MySpace and qualifies         www.myspace.com/shoutkbc
called Club Sandwich and have been         as a popular up and coming band to            www.myspace.com/floorsandwalls
snapped up by Luminar to play at Lava &    launch throughout our clubs. Floors and       www.myspace.com/
Ignite Preston and tour other venues for   Walls said of playing at Luminar venues:     southcoastsoundsrecords

 in session                                                                                                                                                                                    BIG NIGHT OUT
Halloween for Under 18’s                                                                                                            Chris Knowles on Big Night Out
This Halloween saw many under 18’s         live on stage. N-Dubz,                                                                                                                  Any extra ‘WOWS’ you can establish will     offering
going out clubbing to celebrate the        who recently won Best                                                                                                                   ensure the night stands out. GM Zane        pampering
spookiest night of the year with their     Newcomers at the 2007                      doing crazy games on stage and Clean                                                         Woods tasked me to put Big Night Out        to the
friends. The theme at some of the          Mobo Awards, is a commercial urban         & Clear doing makeovers throughout                                                           together at the venue and I managed         clubbers
venues was Pirates Halloween Ball          act from London. The group consists of     the night. “The night was amazing,                                                           to secure many great acts and special       for free. We
and there was plenty to get the party      three youths, who stormed to stardom       full of frills and spills that words really                                                  touches for free.                           set up tables
started, including competitions and        with three top 10 hits made purely         can’t describe,” commented GM Darren                                                         I contacted a dance agency that were        and chairs on stage
giveaways.                                 for their love of music and wanting to     Guyon.                                                                                       keen to do more work and offered            and hair specialists styled and coloured
UKCC featured top entertainment such       perform.                                   Karen Dolan, Product Manager – Under                                                         the club as a place to showcase their       clubbers’ hair early on in the evening,
as N-Dubz, Nathan, Ibiza style foam        Months before N-Dubz performed at          18’s said: “Well done to Darren and                                                          choreography, meaning we didn’t have        which went down a storm. We’ve done
parties, peripheral entertainment and      Basildon, local kids were requesting       his team. Basildon has proved to be a                                                        to pay for them. A laser hire company       this four or five times now because it’s
much more. A treat for the youngsters      their tracks having heard them on music    credible, successful UKCC venue and this                                                     loaned us a laser for free so we put on     something completely different and it
was a special MTV night, which took        channels and commercial radio. So when     shows that entertainment/content is an        Technical guru Chris Knowles of the            a full laser show on the night. In return   generates a lot of talk. We’ve had good
place at a number of venues, was hosted    the flyers and word broke out that they     important part of UKCC going forward          new Liquid & Envy Romford, former              I gave them an edited copy of the video     comments on our website and people
by MTV presenter Kat and featured          were going to perform at Basildon, you     to build the brand and make it the            Sales and Marketing Manager and DJ             of the night so they could use it for       have been telling their friends about it.
makeovers and pampering.                   can imagine the hype.                      ultimate destination for young clubbers.      at Liquid & Envy Stevenage, knows              promotional purposes. The local theatre     We filmed the night and went round
Lava & Ignite Basildon hosted a UKCC       Lava & Ignite had over 1,300 kids turn     Watch this space for more exciting            a thing or two about Big Night Out.            got involved and gave out free tickets      asking customers if they were enjoying
event on 22 October and welcomed           up on the night. MTV was present at the    entertainment packages for 2008!”             Not only did he help GM Zane Woods             for shows on stage as a way of self-        themselves. Then we edited it and put
the fantastic N-Dubz who performed         event with the sensational presenter Kat                                                 launch the night at Stevenage and              promotion. We secured a free limousine      it on our website that night. This helps
                                                                                                                                    coordinate the first four sessions,             to park outside the venue to create         to cement the good memories of the
                                                                                                                                    but he also went the extra mile to             that red carpet moment. They loved it       night in people’s heads. Putting stuff on
                                                                                                                                    create a custom made DVD of the                because it was free advertising for them    the website, especially now with all the
                                                                                                                                    night’s action and managed to keep             and their driver gave out leaflets.          networking sites, is extremely important
                                                                                                                                    costs down by bringing in peripheral           We also had a male pole dancer who          - more so than printed material. It is
                                                                                                                                    entertainment for free. He tells us            did amazing gymnastics; he gave us          Stevenage’s policy to load everything
                                                                                                                                    his tricks of how to run the night             his talent and time and once again we       onto the internet by the end of the
                                                                                                                                    economically...                                gave him a video of his show. With the      same night, including putting the video
                                                                                                                                    “Big Night Out is the biggest night of the     benefit of free publicity and reaching       on YouTube. The first video we put on
                                                                                                                                    month and is supposed to be the best.          new young business, a local hair salon      there had 1,000 views in the space of a
                                                                                                                                                                                   and nail salon came to the venue            week! People love to see themselves.”

SUCCESS FACTORS                                                                                                                                                                  VIP glamour and
 Darren Guyon GM of Lava & Ignite          we provide a night where the kids in       just attract the local kids, but we also                                                   extravagance are crucial to
 Basildon tells us what he believes        the area can be treated like adults        have many travelling from all over                                                         Big Night Out. Roll out the
 are the key success factors for UKCC      - not kids. We don’t tell them what to     Essex. Working alongside the UKCC                                                          red carpet and bring on the
 events: “For the last seven years UKCC    do and want, they tell us! We do what      team at head office has also added to                                                       champagne to ensure the
 in Basildon has grown from strength       they love and know best - and that’s       our success, as they have helped us                                                        biggest nights of Christmas
 to strength; we are proud to say we       MUSIC!                                     keep the brand fresh. They give us the                                                     are ones to remember.
 are the most successful 13-17 years       The parents are happy that there is        tools and advice we need to commu-
 night in Essex. Events are on once a      somewhere their kids can go, where         nicate with the under 18’s market,
 month and every week during the           they know that they will be in a safe      making sure we get the flyers out on
 summer holidays. The reason for our       environment, and not out on the            time.”
 success is purely down to the fact that   street getting into trouble. We don’t

32                                                                                                                                                                                                                                                                  33
   communicatenorth                                                            A Crave for fashion
     Pop world                                                             It seems to have been the season for fashion shows; The Sugar Mill in Hull
Oceana Wolverhampton’s Bank Holiday Sundays, named                         held a successful Charity Fashion Show for leading ladies boutique Crave in
‘Behind the Bikeshed’, are becoming famous in the local                    Hessle on 22 November. The boutique approached the venue to hold the
area. The night centres around fancy dress themes and for                  event and host a photo shoot to be published in local Hull entertainment
August Bank Holiday it entailed the customers dressing                     magazine Nouse. The evening entailed two fashion shows and beauty
up in school uniform and the crew presenting themselves                    demonstrations by a local beauty salon and Virgin Vie. Senior Assistant
as 60’s to 90’s pop stars. Senior Assistant Manager Aviva                  Manager Peter Withington said: “Due to one of the models dropping out at
Franco said: “The crew have demonstrated excellent morale                  last minute Sugar Mill’s very own crew rep Megan Pollit came to the rescue
and enthusiasm for these events, always putting in a lot of                and may we say did a fantastic job. Kate Moss, watch out!ӣ1 of every
effort so well done!”                                                                                 ticket sold and money made from the raffle,
                                                                                                      totalling £175, was donated to Echo.
                                                                                                                                                                    PERSON OF THE QUARTER
                                                                                                                                                                    Leigh Elmore,
                                                                                                                                                                    Deputy Manager @ Liquid
         Fright Night
     Liquid & Envy Blackburn was a house of horrors over Halloween                                            Sugar Mill VIPs
                                                                                                         Management from The Sugar Mill in Hull were invited        e-luminate recognises the achievement
     as staff went all out to dress up for the occasion. A huge mid week
                                                                                                         to the VIP opening night of the new Reel Cinema            of Leigh Elmore this issue who is the first
     fancy dress session saw over 70% of
                                                                                                         on 8 November, a testament to the club’s ongoing           person in the North Division to pass
     customers dress up and the club had
                                                                                                         commitment to maintaining good relationships with          all the modules on the Management
     one of its busiest Wednesdays of the
                                                                                                         local businesses.                                          Development Programme.
     year, proving that Halloween is not
                                                                                                         Staff became VIPs for the evening, having their photo      Operations Manager Tony Gorbert
     just an event for the under 18s.
                                                                                                         taken for local magazine The Journal and sipping           commented: “He has done exceptionally
     The club put on a huge show and
                                                                                                         complimentary glasses of bubbly. The Reel Cinema is        well to pass. It’s hard but more
     had a VK bus outside on the night
                                                                                                         part of the new St Stephens shopping centre, an exciting   importantly it’s very time consuming
     along with a tasting team, who gave
                                                                                                         new multi million pound shopping development in Hull.      and difficult to juggle assignments with
     out ghoulish cocktails. Inside the
                                                                                                         The management team enjoyed a buffet and watched           your full-time job. Leigh has set aside
     club peripheral entertainment in the
                                                                                                         the Mayoress of Hull give her opening speech.              a number of hours each week to work
     form of dancers and stage shows
                                                                                                         Peter Withington, Senior Assistant Manager at The          on his assignments with the help of his
     impressed the customers until the early hours. GM Paul Stray would
                                                                                                         Sugar Mill said: “We had the opportunity to network        GM Geraldine Young. I am not surprised
     like to thank all his staff for putting in so much effort.
                                                                                                         with other local businesses new and old, then we got       that he is the first to pass because
                                                                                                         the opportunity to kick back and watch one of the new      he has shown exceptional levels of
                                                                                                         films before starting back at work for 10pm!”               commitment.”
                                                                                                         Pictured L-R: Adrian Broadhead (GM), Sarah Hurry (Sale     Leigh will claim his certificate at a
     BB Bonanza                                                                                          Manager), Megan Pollitt (Crew Rep) & Wayne Mason           graduation ceremony at Nottingham
Liquid Hanley scooped a Big Brother bonanza one Saturday night                                           (DM).                                                      Trent University, wearing a formal cap
in October when the twins, who were runners up in the reality TV                                                                                                    and gown. Leigh said: “I’m delighted
competition chose to throw a VIP bash at the venue.                                                                                                                 to have completed the foundation
The notorious lovers of pink glammed up for the evening wearing                                                                                                     degree. I found that by doing a lot of
(you guessed it) pink and black outfits. The star-studded guestlist                                                                                                  the additional research from some of
included Sam (pictured with VIP crew Natasha and Lynsey) and                                                                                                        the courses, I learnt a lot about myself
Amanda’s former housemates Shauny (pictured with GM Dominic                                                                                                         and how to improve, as well as gaining
Gillespie and GM Designate Gary Woods), Amy and Ziggy.                                                                                                              the required marks to pass the course.
It was an eventful evening, reports Assistant Manager Alex                                                                                                          Where else can you do a job that you
George: “Shauny nearly didn’t get in because of our dress                                                                                                           love, with people that make your life one
code, Amy was found worse for wear in the toilets and the                                                                                                           great adventure, and walk away with a
twins and their mother had ‘The best night out they have ever                                                                                                       foundation degree as well?!”

34                                                                                                                                                                                                         35
     Extra touch with toast                                                                                                                                                                    Paul Oakenfold
Chicago Rock Canterbury has pioneered a modest but effective way                                                                                                               Whilst queues were still snaking round the new
of ensuring customers leave the venue in a happy state. GM John                                                                                                                Oceana Brighton on the opening night, another
Tierney introduced the idea of giving out toast to clubbers as they left                                                                                                                    Luminar venue across the road
venue with the aim of increasing our target Customer Excellence. After                                                                                                                               was playing host to one
dancing and drinking all night at our clubs, sometimes on a relatively                                                                                                                                   of the world’s most
empty stomach, many visitors are in need of some good nourishment.                                                                                                                                           renowned DJ artists.
Handing out toast means customers can take a breather and stock up on some energy before facing                                                                                                                Tru Nightclub
the streets. Said John: “All my crew thought I was crackers when I mentioned giving out hot toast                                                                                                                welcomed Paul
on the front door as customers left. But at the end of the day it’s all about putting little things into                                                                                                         Oakenfold on
your night to help create ‘wow factors’. Three weeks down the road I still cannot believe the reaction
from customers; last week over three nights we got through 21 loaves of bread.”
                                                                                                                                                                                                                  11 October,
                                                                                                                                                                                                                  who played an
                                                                                                                                                                                                                                       PERSON OF THE QUARTER
The club has now introduced Marmite, jam, peanut butter, and marmalade to the menu. “It is a no                                                                                                                                        Richard Jackson
                                                                                                                                                                                                                  adrenaline fuelled
brainer with little cost, but what a fantastic talking point,” added John.                                                                                                                                                             GM @ Oceana Cardiff
                                                                                                                                                                                                                 dance set. Sipping
                                                                                                                                                                                                                beer behind the
                                                                                                                                                                                                                                       This issue’s South award goes to Richard
                                                                                                                                                                                                              decks, Oakenfold
     Liquid Jersey                                                                                                                                                                                          was truly at home as
                                                                                                                                                                                                                                       Jackson, GM of Oceana Cardiff, for
Liquid Jersey staged a fashion show with the region’s leading fashion                                                                                                                                                                  producing outstanding results and
                                                                                                                                                                                                        he thrashed out the latest
group Axle clothing on Thursday 18 October. The event saw an                                                                                                                                                                           for going that extra mile to ensure
                                                                                                                                                                                                   trance tunes.
incredible line-up comprising Minneapolis soul star Alexander O’Neal,                                                                                                                                                                  customers have the best possible
                                                                                                                                                                               Oakenfold, who’s signed to Perfecto Records, has
                    who performed a twenty minute PA on stage of                                                                                                                                                                       experience while at the club. Richard
                                                                                                                                                                               a global presence thanks to his contribution to
                    his greatest hits, followed by BBC Radio 1’s Dave                                                                                                                                                                  opened Liquid Life back in 2000, then
                                                                                                                                                                               radio, commercials and the sound tracks to films
                    Pearce. The evening was a great success pulling in                                                                                                                                                                 later moved to Oceana Bristol, before
                                                                                                                                                                               such as Swordfish and Maitrix Reloaded. He is due
                    £7,800!                                                                                                                                                                                                            opening the £6 million Oceana Cardiff in
                                                                                                                                                                               to release a special DVD in March that features
                    Liquid Jersey had another successful night during                                                                                                                                                                  July this year. Since the launch, Oceana
                                                                                                                                                                               an in depth documentary about his life and
                    the launch of their Cheap As Chips session in                                                                                                                                                                      Cardiff has done exceptionally well and
                                                                                                                                                                               videos of his live concerts.
                    November, which created an uplift of 150 admissions. Cheap As                                                                                                                                                      developed a good daytime business for
                    Chips involves customers bidding for prizes with complimentary                                                                                                                                                     food – a concept that is new to Luminar.
                    Liquid $, which are given on entry and for every drink thereafter.                                                        Mikey D                                                                                  Richard has also designed two in house
                                                                                                                                          University students flocked to Chicago                                                        student nights for which he received
                                                                                                                                          Rock Canterbury’s student night Squash                                                       a ‘Session Excellence’ award at the
     Polish party launch                                                                                                                                                                                                               national operations conference in
                                                                                                                                          in October to see popular Big Brother
In a quest to secure new business              Adrian, “A friend of our door supervisor       The night was a success, with over a                                                                                                     November. Operations Manager Trevor
                                                                                                                                          contestant Mikey D play an hour’s
streams and target new markets, GM at          brought in a DVD of a Polish DJ concert.       hundred Polish filling the dancefloor         DJ set. Mikey, who is experienced on                                                         Ellard commented: “Richard has the
Pulse, Ritzy & Jumpin Jaks Lincoln, Adrian     I then established that ‘Manieczki’ stood      in Pulse. Although all the staff thought    the student gig circuit, spun some                                                           ability to take on a large business and
Martin decided to capitalise on the large      for celebration, fun, party, music etc, and    the music was very hard on the night,       funky house tunes and was extremely                                                          make it his own. He is very good at
Polish population in the area and trial a      this seemed to be the right name to call       Adrian gathered that the Polish desire      confident behind the decks. GM John                                                           networking. On Saturday night he had
                                                                                                                                          Tierney said he was a “really top bloke”                                                     Katherine Jenkins in one VIP room and
special Polish night.                          the night.”                                    hard dance music at the far end of the
                                                                                                                                          who “went down very well with the customers                                                  Charlotte Church and the Welsh rugby
He held a meeting with two of the crew         Adrian came across a hurdle when it            spectrum. He has since commissioned a
                                                                                                                                          and could not do enough to please everybody”.                                                team in another. He knows anybody who
and a door supervisor who all come from        came to designing the flyers with the           Polish DJ to cater for the crowd and will
                                                                                                                                          Mikey appeared on Big Brother 6 alongside model                                              is anybody and is familiar with both the
Poland, to discover what music inspires        help of his Polish staff because if one        be hosting the night every Monday, with                                                                                                  Welsh football and rugby teams. He’s
                                                                                                                                          Imogen, lifeguard Glyn and dancer Grace Adams-
their culture and find out how best to          letter or comma is in the wrong place in       plans to advertise further afield.                                                                                                        very good at looking after people and
                                                                                                                                          Short, who he later married. He has experienced
promote the night to them.                     Polish writing then it completely alters       For more info on how to throw a Polish                                                                                                   that’s what has made Oceana Cardiff
                                                                                                                                          a lot of success and media attention since leaving
“The most popular music is hard house,         the meaning of the text. After all, Polish     night, contact Adrian at the venue on:                                                                                                   very successful, along with the great
                                                                                                                                          the Big Brother house, with his marriage to Grace
techno, trance and electro, but they seem      is the fourth most difficult language to        01522 522 314 / ritzy-jumpinjaks-           appearing in glossy magazines.                                                               team behind him.”
to hate R&B and party music,” explained        learn.                                         lincoln@luminar.co.uk

36                                                                                                                                                                                                                                                                          37
Oceana is 10
Luminar Leisure’s biggest ever investment sees the seaside city’s late night landscape
                                                                                                                         WHAT THE CUSTOMERS SAID:
                                                                                                                                        Larissa Eddie, 19, singer
                                                                                                                                        The venue is amazing! I love
                                                                                                                                        the Icehouse and the Villa
go through the roof. Oceana celebrates double figures by introducing a new concept to                                                    Tahiti room is nice and quiet
Brighton – an early evening bar complex as part of a nightclub. We take a look at the
venue that marks a new era in the brand’s lifetime...

Oceana Brighton is the last (for now)                                                                                                   Vicki Coburn, 20, student
in what seems a string of successive                                                                                                    at Brighton University
Oceana openings. It has been a busy year                                                                                                (pictured second left)
for the brand, which has taken root in                                                                                                  I’d definitely come back.
major cities across the UK in the last two                                                                                              The VIP rooms would be re-
years: Cardiff, Birmingham, Plymouth and                                                                                                ally good for birthdays be-
Wolverhampton. And the story doesn’t                                                                                                    cause they’re a good place
end there. Luminar plans to increase the                                                                                                to chill out with friends.
number of multi room Oceanas to 16
by 2009.                                                                                                                                Jake Harrington, 18, tele-
The latest Oceana, the first to dock at                                                                                                  sales (pictured far right)
a seaside location, develops an early                                                                                                   It’s really cool; you can see
evening bar concept that was debuted                                                                                                    where they’ve spent the
at Oceana Cardiff with the ‘Mordaith’                                                                                                   money. I like the Parisian
collection of bars. ‘The Deep Bar’ area of                                                                                              Boudoir room because it
Brighton’s venue functions as a separate                                                                                                brings out the French lover
entity, but is incorporated into the club,                                                                                              in me!
and is designed to drive early doors at
the venue so that customers need not                                                                                                    Becca Cranston, 21,
visit anywhere else on a night out.                                                                                                      student at Sussex Univer-
The bars, which open from 5pm-1am,                                                                                                      sity (pictured right)
offer ‘lite bites’ and cocktails. Villa                                                                                                 It’s mental! I feel like Alice in
Tahiti’s sunloungers provide a relaxing                                                                                                 Wonderland!
area to chill out and warm up for the
evening’s entertainment. The Deep Bar                                                                                                    Katrina Marsden, 21,
incorporates plasma screens that show                                                                                                    student at Sussex
tropical beach scenes, placed above                                                                                                      University (pictured left)
seating booths, and luxurious leather                                                                                                    The door staff are absolute
sofas. This bar also has a performance                                                                                                   diamonds. Muggers took
area at the end, which hosted a band on                                                                                                  my driving licence the other
the opening night. These touches mean                                                                                                    day. I brought my police
Oceana is no longer just a nightclub,                                                                                                   reference, bank statement
but has become an all round destination                                                                                                and old ID to ensure I could
for entertainment and dancing. This                                                                                                    get in and the door staff were
shift in the brand’s agenda is part of the     Clockwise from above: the sparkling Disco room; huge queues surround                    very understanding about my
company’s response to the impact of the        the building; the Icehouse before the rush; Assistant Manager Phil Hay-                 situation.
Licensing Act 2003, which meant bars           ward; DJ Rob Searle; glamour on the dancefloor

38                                                                                                                                                                  39
could open late into the night, upping
the competition stakes for already
established late night venues. As Stephen
Thomas stated at the Licensed Trade
Show in September: “We own dancing
destinations, not clubs.”
Main contractor, Newton Abbot based
WFC, spearheaded the refurb, which cost
£6 million and transformed the 42,000
sq ft venue into a 2,500 capacity Oceana.
The build began in May on the former
Event II club that sits next to the Odeon
Cinema on Brighton’s seafront and by
the end of September the West Street
venue was complete.
The main building comprises two totally
different nightclub experiences in New
York disco and Reykjavik Icehouse, plus
the three bars Monte Carlo, Parisian
Boudoir and Aspen Ski Lodge, as well as
a number of VIP suites. General Manager
Tony Buck explains: “We will operate a
ground floor complex including two bars
which will be called ‘The Deep’ allowing
us to trade earlier than the traditional
nightclub providing somewhere for our
customers to visit before heading to the
clubs. New York Disco will target over
23s at the weekend, playing a mixture                                                   THE GRAND OPENING
of classic disco and commercial pop,                                                    Oceana Brighton opened its doors to the      into the early hours of the morning with   ing towards Christmas,” he said. General
whilst the Icehouse will appeal to the                                                  public on Thursday, 11 October and by        his innovative hip hop mixing. Oceana      Manager Tony Buck said the buzzword
slightly younger end of the market with                                                 9pm huge queues stretched right round        had also invited a human beatboxer to      seems to be “awesome” when customers
                                                                                        the corner of the club. Despite Brighton’s   the opening night who stood on the DJ      describe their opening night experience .
a mixture of R&B, club classics, dance,
                                                                                        already thriving late night scene, Oceana    booth and hyped up the atmosphere with     Since the launch the club’s student ses-
pop and funky house.”                                                                   had been highly anticipated by local         his eclectic vocal mix of hip hop, indie   sions have really taken off; around 1,300
Previously the old club consisted                                                       crowds. The club quickly reached its         and pop, dropping in samples from the      people visited on Monday, which is great
of one floor and a balcony. Senior           Clockwise from above: take time to chill
                                                                                        capacity of 2,500.                           likes of Justin Timberlake.                considering normal student nights are
Assistant Manager Simon Kostromin           out in the Disco room; or the Parisian      Peripheral entertainment was kept to a       Simon reported that all the customers      held on a Wednesday. Sales for the VIP
explained: “The place is a lot different    Boudoir; a very retro experience; aussie    minimum so that customers could simply       gave really good feedback on the night.    suites have also gone through the roof.
now, there’s two floors, a smoking area      style comes to town; human beatboxer on     absorb the club and get to know its dif-     “It was an abnormal month to launch        Customers can hire the 15 or 25 capacity
                                            the mic; submerge yourself in The Deep;     ferent themed rooms. MOBO award-win-         on really because there were five weeks     rooms for the evening to receive a free
and lots of seating areas. People can
                                            even the signage screams style; escape to   ning DJ Shortee Blitz was the star guest     in the pay cycle that month and people     entry and fast track service, a compli-
actually sit down and chat now in a nice                                                for the launch. He rocked the Icehouse       were back from their holidays and think-   mentary drink and waitress service.
environment.”                               the sun

40                                                                                                                                                                                                                   41
Liquid Maidstone offers
ultimate VIP experience
The new Liquid & Envy Maidstone rides       we’ve received have been staggering and        Clockwise from this picture: Red for
the current cultural wave of celebrity      well beyond our expectations. We’ve had      Envy; dance to the death; poker faced
driven, aspirational society. Following a   a great quality of customers through         entertainers; Al Mayfield and Graham
massive £3 million refurbishment, the       the doors.” Julian will be supported             Peel; huge queues; winged angels;
Kent based club now offers clubbers the     by Deputy Manager Kelly Goodall,                filling up on the Liquid dancefloor;
ultimate VIP experience, with several       Senior Assistant Manager Paul Samuels,                                 hello ladeez
space age VIP pods and an extensive         Assistant Managers Sam Boxall and
range of seating areas available to hire.   Lloyd Spencer, Promotions Manager
A complete refit of the venue drew to        Carlos Hernandez and Head of Security
a close the venue’s decade long reign       Tom Raper.
under the name Ikon and the club re-        In comparison to the high energy,
launched on Friday, 2 November as a         futuristic atmosphere of the Liquid
1,800 capacity Liquid & Envy. The venue,    room, Envy boasts a more lavish and
which is part of the Lockmeadow Leisure     luxurious ambience, with ornate
Complex, has been transformed from          wallpaper and deep red hues. This
one room into two. The installation of      room will attract the more discerning
a number of unique party booths will        customer wishing to mix in cool,
no doubt take centre stage in the Liquid    sophisticated surroundings. Like Liquid
room. Overlooking the dancefloor, the        it will include roped private booths
futuristic pods will be used as exclusive   that come with table service and will
VIP rooms adding that extra bit of          be available for private hire. As well
‘WOW’ factor.                               as creating extra room for profit, the
Liquid also features the trademark 360      booths capture what today’s clubber
degree projection ring, state-of-the-       desires; special attention, glamour, and a
art light and sound, and modern and         unique new experience.
contemporary décor all guaranteeing         VIPs were in abundance on the exclusive
to take the clubbing experience in          preview night before the grand public
Maidstone to the next level. On the         opening. A stretch limousine brought
VIP opening night on 1 November,            guests to the front door and many
many customers reported that it was         important people were able to jump the
the biggest club in Maidstone and that      long queues.
the refurb would totally refresh their      “There has been a rise in VIP rooms in
experience of the venue, after visiting     London and Ibiza,” commented Julian,
the former Ikon for many years.             “It’s something the customers are
GM Julian Holyoak, who headed the           demanding these days and it’s a great
former venue, said: “The comments           revenue source for us.”

42                                                                                                                                43
By 10pm the club was buzzing with               events, Liquid & Envy will provide the                                                         WHAT THE CUSTOMERS SAID:
people who gathered round the Liquid            ultimate ‘must visit’ clubbing experience.
                                                                                                                                               Emily Hill, 20, receptionist (left)
dancefloor to watch a spectacular                Unique touches such as the party
                                                                                                                                               “I can’t believe what
show by peripheral entertainers as they         pods in particular, our light and sound,
                                                                                                                                               they’ve done to the
danced round with huge fluorescent               360 projection and our new smoking
                                                                                                Clockwise from below: VIPs only;               place, it looks amazing!
wings. Clubbers were glued to the               terrace will really set us apart from our
                                                                                                Liquid’s light show; disco disco;              I love the dancefloor
projection screens as a light show              competition.”
                                                                                                smokers’ heaven; cool visuals in the           and all the lights. It’s
commenced and a booming voice                   To contact the venue call 01622 679796
                                                                                                entranceway                                    really space age! I’ll
hyped up the club whilst a visual               or visit www.liquidclubs.com
                                                                                                                                               definitely be coming
display introduced Liquid Maidstone.
                                                                                                                                               here every weekend.”
Guests immediately flooded onto the
dancefloor after the display and partied
                                                                                                                                               Dan Matherson, 22, recruitment consultant (left)
to the latest electro house, spun by DJ
                                                                                                                                               “I’m really glad they’ve
Steve Taggart, filling the dancefloor until
                                                                                                                                               got a decent smoking
closing time.
                                                                                                                                               area because a lot of
Admission figures for the opening nights
                                                                                                                                               places in Maidstone
were “considerably more than we had
                                                                                                                                               don’t or they’re really
hoped for” said Julian, with the venue
                                                                                                                                               small. It’s nice to be out
taking over £80,000 during the course of
                                                                                                                                               here and be able to chill
the weekend.
                                                                                                                                               and chat with friends. You
The twin roomed venue will host a
                                                                                                                                               don’t just have a cigarette and go back inside because
line up of top resident DJs will also
                                                                                                                                               it’s a nice environment out here too.”
spearhead a number of bespoke brand
nights including ‘Spank’ on Tuesdays and
                                                                                                                                               Kelly Summers, 19, student
‘Vibe’ on Thursdays.
                                                                                                                                               “I used to come to the
General Manager Julian Holyoake said:
                                                                                                                                               venue when it was Ikon
“Once complete the re-fit is certain to
                                                                                                                                               and it’s so much better
put us on the radar of every clubber
                                                                                                                                               now! It’s much more
in the area. With our new high spec
                                                                                                                                               luxurious and I think
interior and unrivalled line up of bespoke
                                                                                                                                               people will really make
                                                                                                                                               the effort when they
                                                                                                                                               come out here. I’m going
                                                                                                                                               to hire one of the VIP booths next time because it would
                                                                                                                                               be cool to go there with your friends.”

                                                                                                                                               Jennifer Marsden, 18, student ( right)
                                                                                                                                               “I love it! I think it’s
                                                                                                                                               really cool with all the
                                                                                                                                               different areas round the
                                                                                                                                               dancefloor and the VIP
 VIP culture
                                                                                                                                               booths. It seems much
 Nightclubs are aspirational places and a successful club will reflect life itself. With the ever increasing popularity of celebrity culture,
                                                                                                                                               bigger than it was before,
 people are always looking to be at the next level up. Whether or not a club actually has a VIP room, there will always be areas that are
                                                                                                                                               the main room is quite
 segregated to make the people in them feel special and the people outside of them feel aspirational. This separation begins at the
 door where those who have to pay are set apart from those who don’t, and those who have to queue are differentiated from those
 who don’t and those who get beyond the velvet rope stand out from those who don’t. Like it or not, this is the future of clubbing.

44                                                                                                                                                                                                   45
Romford venue revamps                                                                                                             Liquid & Envy, Wigan
into Liquid & Envy
History calls time out on Time & Envy Romford as a new Liquid look takes over for the future. E-luminate
                                                                                                                                  Liquid & Envy’s walls were brimming to
                                                                                                                                  capacity by 11.20pm on the opening
                                                                                                                                  night on 9 November, with many more
                                                                                                                                                                             contribute to a reduction in the number
                                                                                                                                                                             of assaults and injuries involving glass.
                                                                                                                                                                             Door Supervisors will also monitor
                                                                                                                                                                                                                         out in a safe and friendly environment.
                                                                                                                                                                                                                         We pride ourselves on having the highest
                                                                                                                                                                                                                         levels of safety and with these additional
reflects on the venue’s life and showcases the £3 million development                                                              people queuing round the corner. GM        the area in high visual jackets and         measures in place we will be one of the
                                                                                                                                  Dave Brown said: “It was the biggest       throughout the night members of the         safest nightclubs in Lancashire to visit for
                                                                                                                                  queue I’ve ever seen in Wigan! All the     door security team will wear Hi-Tech        a night out.”
                                                                                                                                  customers that came in just said ‘Wow’.”   Cylon Head Cam
                                                                                                                                  A huge party marked the re-launch of       units to help
                                                                                                                                  Liquid as a modern, high-tech, high-       capture anti social
                                                                                                                                  security venue. The venue, which is five    behaviour. Dave
                                                                                                                                  years old, is located on a pedestrian      Brown continued:
                                                                                                                                  street in the busy late night hub in       “These new
                                                                                                                                  Wigan. With many people filtering onto      measures show we
                                                                                                                                  the streets in the early hours of the      are fully committed
                                                                                                                                  morning, the venue wanted to ensure        to ensuring our
                                                                                                                                  the customers felt safe when embarking     customers can
                                                                                                                                  on their journey home, so several safety   have a great night
                                                                                                                                  initiatives have been put
                                                                                                                                  in place.
                                                                                                                                  Plastic glasses, Hi-Tech
                                                                                                                                  Cylon Head Cam units
                                                                                                                                  and a record 94 CCTV
                                                                                                                                  cameras are part of the £2
                                                                                                                                  million redesign. Following
                                                                                                                                  a successful trial across
                                                                                                                                  Luminar Leisure venues,
                                                                                                                                  polycarbonate glasses will
Time & Envy Romford launched back in        The historic building on South Street     immense sense of excitement building        be introduced throughout
September 1999 when the rave scene          is listed and therefore could not be      in the air. The venue also incorporates a   Liquid & Envy to help
was emerging from the underground           altered too much architecturally,         brand new £100,000 smoking terrace.
to take root in commercial clubs. After     but the transformation inside is still    An array of high profile guests flocked

                                                                                                                                  Lava & Ignite Oxford
Luminar took over the venue, it went on     staggering. “Back in the day the main     to the venue on the exclusive VIP
to smash financial and footfall records      room was a big vast room called Time      launch night on Thursday, 15 November,
above any company that had owned the        and when that place was rocking it        including glamour model Jodie Marsh
building previously.                        had probably the best atmosphere I’ve     and even the Chief Inspector of Romford     Lava & Ignite Oxford faced a huge          Ken Getgood said: “We never closed          The evening started with a two-hour
General Manager Colin Goodwin returns       ever seen,” Colin reflected. Following a   – who was raving about it the next day!     challenge during the club’s eight-week     during the refurbishment and my             champagne reception for VIP guests
to the venue having managed it from         £3 million refurbishment, the balcony     The following night saw the doors open      refurbishment; the venue stayed open       management team worked very hard            from 8-10pm and continued with
its inception in ’99 until 2001. He         on the mezzanine level now stretches      to the public but they soon had to shut     whilst all the building work was going     throughout. At the end of each day all      special entertainment such as Las Vegas
remembers: “The club was legendary          around the dancefloor to create a more     after the club reached its capacity of      on. The club was transformed from two      the builders had to clean the machinery     showgirls, dancers and stilt walkers.
in the area and people travelled from       intimate feel, which is heightened when   1,800 and an extra 2,500 people had         main rooms into five rooms, including       away in preparation for the customers!”     Luminar’s urban session Vibe launched
all over to visit it. We want to recreate   the 360 degree projection ring lowers     to be turned away with a ‘Sorry card’       Lava, Ignite, and an R&B room, but the     The club now accommodates 1,200             at the venue on Thursday, 6 December
the same appeal under the new Liquid        over the heads of the customers. When     inviting them back on Saturday night        club still managed to operate five nights   people and reached its capacity on          with Mikey B from Dream Team.
brand.”                                     the ‘doughnut’ rises again there is an    instead.                                    a week to cater for loyal customers. GM    the opening night on 30 November.

46                                                                                                                                                                                                                                                              47
Festive cheer:
when does it
get too much?
Our licensing expert Jonathan Smith from Poppleston Allen gives
the low down on managing drunkenness over the festive period
This year’s police crackdown is cur-        your premises licence.                         in the system to be breaking the law.
rently underway and is due to run until     One practical difference to consider is        This is very different from the level of
Christmas Eve.                              in relation to the evidence required by        intoxication you may consider requires
The Responsible Alcohol Sales Campaign      the police to prosecute either offence.        you as a club manager to refuse service
seeks to target those premises the          If you serve alcohol to someone under          to someone at the bar. However, who is
police have identified as being likely to    the age of 18, proving an offence has          to say that the undercover police officer
serve alcohol to persons considered to      been committed is based on whether             observing who you are serving shares
be drunk, alongside the old favourite,      the person served was 18 or not, which         the same view as you?
underage sales. One of the main pur-        is a simple ‘yes or no?’ question. It is       Also bear in mind, the police will be
poses of the operation is to promote the    not quite so easy to decide whether a          working in pairs, so if it comes to their
use of the sections of the Licensing Act    person is drunk.                               opinion against yours, the odds are
2003, prohibiting the sale of alcohol to    By way of illustration, consider the           stacked 2 to 1 in their favour! Perhaps a
a person who is drunk, obtaining alcohol    ongoing campaign against drink driving         word with your local police licensing of-
                                                                                                                                       ance’, ‘being careless with money’, and       aware of the signs of drunkenness (in-
for a person who is drunk and allowing      (as it is nearly Christmas, it is impossible   ficer will provide a clearer idea of what
                                                                                                                                       ‘spilling drinks’ as some of the factors to   cluding glazed eyes, slurring of speech,
disorderly conduct on licensed premises.    to miss). Driving under the influence           they will be considering as a threshold
                                                                                                                                       consider as evidence to prove somebody        plus the signs that the police have been
Clearly, the main focus of the police
                                                                                                                                       is drunk.                                     asked to look for).
efforts will not be gastropubs, but those
premises in town centres that routinely         “It may also be wise to define what                                                    So what can be done? The first thing           It may also be wise to define what you
                                                                                                                                       to remember is that the police have to        consider to be acceptable in terms of
deal with later hours drinking – like         you consider to be acceptable in terms of                                                provide evidence that the person was          intoxication, rather than allowing staff
Luminar’s venues.                             intoxication, rather than allowing staff to                                              drunk. This means they are going to be        to make up their own minds (par-
At the risk of stating the obvious, there
                                              make up their own minds.”                                                                looking for people who stand out as be-       ticularly important if you are taking on
is a world of difference between the two
                                                                                                                                       ing particularly intoxicated as the basis     additional, less experienced staff for the
offences of selling alcohol to a person
                                                                                                                                       for potential prosecutions. In order to       busy pre-Christmas period). With proper
under 18 and selling alcohol to a person    of alcohol (which is one measure of            for drunkenness. In general, the police
                                                                                                                                       prevent potentially damaging situa-           training for staff and vigilance, it should
who is drunk, however both offences         intoxication) has a very low threshold         have been told to look for ‘rambling
                                                                                                                                       tions arising, staff training needs to be     be possible to have a very merry and
can lead to prosecution or review of        in terms of the level of alcohol required      conversation’, ‘an unkempt appear-
                                                                                                                                       provided in order to ensure that they are     profitable Christmas.

50                                                                                                                                                                                                                                 51
Lane 4: the                                                                                                                                                                                                  UNDERSTANDING
                                                                                                                                                                                                             THE 4 ‘P’S

story so far
                                                                                                                                                                                                             Luminar Leisure has developed a number
                                                                                                                                                                                                             of values called the four ‘P’s. This is about
                                                                                                                                                                                                             being more professional, passionate,
                                                                                                                                                                                                             principled and participative. But what do
                                                                                                                                            informative programme.                                           these values mean?
As promised at this year’s conference            introduce the idea of coaching across        from your GM or head of department.
                                                                                                                                            This included the forming                                        The HR Department has recently
we introduced a new area of training             the estate and to give 360 degree            You may have been asked to provide
                                                                                                                                            of Action Learning Groups,                                       completed a project to try and establish
and development for our General                  feedback to all that attend; in addition     feedback on your manager or peers, but
                                                                                                                                            coaching techniques                                              exactly what passionate, principled,
Manager population, along with Heads             we have developed a set of leadership        you will certainly see a change in the
                                                                                                                                            and of course individual                                         professional and participative mean and
of Departments from across the Unit              behaviours that we expect all our teams      language and focus of your team.
                                                                                                                                            feedback for all the                                             find out how we can be more of these
Support Centre (USC) in Milton Keynes.           to abide by.                                 Head of Training, Learning and
                                                                                                                                            delegates. The feedback is                                       things in our day-to-day lives. The project
This training package is essentially to          Luminar is at the forefront of the late      Development Bill Wiseman said:
                                                                                                                                            strictly confidential and                                         was carried out with the aim of developing
                                                              night entertainment market      “Lane 4 have been assisting in this
                                                                                                                                            the method of collating is                                       these ideals in order to apply them to the
                                                              and in order to perform at      programme and it is safe to say that
                                                                                                                                            anonymous. The feedback                                          business going forward.
                                                              our peak it is essential that   the feedback I have received so far
                                                                                                                                            form was put together                                            HR asked each department in the Unit
                                                              we find ways of improving        has been very positive. Lane 4 is a
                                                                                                                                            after a rigorous design and                                      Support Centre to interpret how each ‘P’
                                                              the way we operate.             well-established consultancy that
                                                                                                                                            planning stage carried out by Lane 4,” he                        relates to their own function. These were
                                                              By establishing these           bases its training on feedback and
                                                                                                                                            explained.                                                       presented at Tuesday Newsday and each
                                                              behaviours we hope to add       coaching using its expertise in sporting
                                                                                                                                            The course concluded with all the                                department is now displaying their own
                                                              to the one system approach      achievement and business excellence.
                                                                                                                                            attendees writing a stump speech.                                four ‘P’ board. Here is an extract from the
                                                              that we are now following.      “Dominic Mahoney, a Bronze medallist
                                                                                                                                            This speech is written by the individual                         Property Department that shows their
                                                              You may already have            in the Modern Pentathlon at the Seoul
                                                                                                                                            manager for delivering to his team. It                           opinions on the conecpt of professionalism:
                                                              heard of the programme          Olympics delivered a well-balanced and
                                                                                                                                            emphasises the key role that we all
                                                                                                                                            play in the success of Luminar and the                           Professional =
  LUMINAR’S LEADERSHIP BEHAVIOURS:                                                                                                          importance of team work, leadership
 Passion in what we do                           environment for our people                   Be flexible in delivering within a framework   and of course passion for the cause.                             High Standards; Ensure that high
 As Leaders we will:                             Actively coach, give and accept feedback     Understand central versus local decision-
                                                                                                                                            Bill closed: “I am sure that the Lane 4                          standards are maintained both with
 Lead our market place                           Share knowledge and best practice across     making                                                                                                         internal contacts and external advisors.
                                                                                                                                            programme has had a huge impact on all
 Continually develop the face of our sector      the business
 Exude positive energy and confidence             Recognise and reward performance and         Delivering customer excellence
                                                                                                                                            those that attended and I am sure that
                                                                                                                                            your manager or Head of Department                               Quality of Work; Present advice in a
 Have the courage to try and occasionally fail   celebrate success                            As Leaders we will:
                                                                                                                                            will be happy to pass on their experience                        professional and efficient manner.
 Be first past the post                           Respect the work life balance                Listen to customers
                                                                                              Predict and focus on what customers want      to all that they meet.”
 Being professional and ethical                  Being Direct                                 Innovate and create the customer experience
                                                                                                                                                                                                             Efficiency; Ensure advice and instructions
 As Leaders we will:                             As Leaders we will:                                                                                                                                         are efficiently given and undertaken
 Operate with integrity                          Say it as we see it                          Long Term Vision                                                                                               without delay.
 Be consistent in good times and bad             Be clear about what we mean                  As Leaders we will:
                                                                                                                                                “Luminar is at the forefront of the late night entertain-
 Deliver what we say we will do in the           Not hide bad news.                           Walk and talk the Luminar vision                ment market and in order to perform at our peak it is essen-   HR Director Liz Purdy said: “I know that a
 timescale agreed                                                                             Continually clarify our direction               tial that we find ways of improving the way we operate.”       number of units have also got their own 4
                                                 Flair within a Framework                     Create one vision that joins the units with                                                                    ‘P’s board and I would particularly like to
 People Focus                                    As Leaders we will:                          the centre                                                                                                     congratulate Richard Taylor’s area where I
 As Leaders we will:                             Respect necessary compliance
                                                                                                                                                                                                             have seen boards in place.”
 Create a fun and open engaging                  Enable and encourage individual flair

52                                                                                                                                                                                                                                                      53
who’s who
welcome to...                                                                                                                             Ben Hayes, 19, crew Oceana Brighton
                                                                                                                                          Ben has just started as crew at the new Oceana

Liquid Maidstone                                                                                                                                                                                   all change
                                                                                                                                          Brighton. He’s working part-time whilst studying
                                                                                                                                          performance of visual art at Brighton University. On
                                                                                                                                          the opening night he commented: “It’s been quite
                                                                                                                                          nerve-wracking but I’ve kept a smile on my face.         Unfortunately the Bangor Data Centre closed on 9 November.
Liquid Maidstone opened on 2 November attracting a host of new Luminar employees. Say hello to...                                         There’s a good variety of people here; I’m going to      Luminar would therefore like to thank Simon Fox and all the staff at
                                                                                                                                          come in on my night off!”                                Bangor for their hard work and commitment over the years and wish
                                     Kylie Stevens, 19, cloakroom and crew (left)                                                                                                                  them all the very best for the future.
                                     (pictured with Della Newell)
                                     Kylie is working at the venue part-time and already loves
                                                                                                                                                                                                                                           Colin Goodwin
                                     the experience. She said: “It’s good that there’s a younger
                                                                                                                                                                                                                                           General Manager @ Liquid
                                     room and an older room. I would come out here every
                                                                                                                                                                                                                                           & Envy Romford
                                     time I went clubbing!”
                                                                                                                                                                                                                                           After two years as
                                                                                                                                                                                                                                           Entertainment Manager for
                                                Caroline Selby, 18, crew (right, pictured left)
                                                                                                                                                                                                                                           Luminar Leisure, handling the
                                          Caroline brings with her a wealth of experience behind
                                                                                                                                                                                                                                           company’s entertainments
                                         the bar, having worked in pubs in the area. But she was
                                                                                                                                                                                                                                           programme and headhunting
                                         ready to take on a new challenge and says working in a
                                                                                                                                          Andy Marks                                                                                       top music acts, Colin
                                                            club is a totally different experience.
                                                                                                                                          Commercial Director                                                                              Goodwin has now decided to
Lyndsey Mercer, 18, crew                                                                     Steph Lovejoy, 19, crew                      Andy now holds this new position and is responsible                                              return to the role of General
(pictured with Steve Hunt, crew)                                                             Steph normally goes out in Rochester,        for Design/Development and Property Management,                                                  Manager. Colin said he missed
Lyndsey has never worked in a bar                                                            but said she would definitely be visiting     in addition to tax/treasury. Andy will investigate new                                           working in operations and
before and has taken on a part-time                                                          Liquid on a night out. “I’ve worked in a     business opportunities and revenue streams whilst                                                was delighted to be opening
role whilst studying a Foundation                                                            pub before but nothing like this,” she       identifying cost savings across the company. Andy                                                the new Liquid & Envy
Degree in Art & Design. She said: “It’s a                                                    said, “All the managers are really down to   will be part of the senior executive team reporting                                              Romford and managing One
really big change from how the club was                                                      earth and because it’s a brand new venue     initially to CEO Stephen Thomas, and to Nick                                                     Three One. “I opened the
before, I think I will outdo a lot of clubs                                                  everyone is doing things properly from       Beighton on tax/treasury issues and then directly                                                original Time & Envy in 1999
round here.”                                                                                 scratch.”                                    to Nick from the New Year. Stephen Thomas will                                                   and after eight years I felt
                                                                                                                                          continue to set the overall agenda for design and                                                it was the right time to go
                                                                                                                                          acquisitions. Tony Pinkstone and Andrew Wilkinson                                                back,” he commented, “It’s
                                                                                                                                          will both report to Andy.                                                                        rare that people go from
                                              Dale Stringer, 29, door supervisor                                                                                                                                                           operations to head office and
                                              Dale worked on and off at the former                                                                                                                                                         back to operations again but
                                              venue and at the adjacent Jumpin                                                                                                                                                             I will be able to look at the
                                              Jaks. “The job is a lot harder now that                                                                                                                                                      strategy from both sides.
                                              there’s more static points around the                                                                                                                                                        “I think we’re going through
                                              venue and the VIP areas to man, but at                                                                                                                                                       really exciting times at the
                                              the same time it will be made easier                                                                                                                                                         moment and I will relish the
                                              because there will be less trouble,” he                                                                                                                                                      challenge.”

54                                                                                                                                                                                                                                                                    55
 who’s who
                                               New positions in                                                                                                               Payroll in profile
Dhilon Solanki
Product Manager – Vibe
Dhilon will be responsible for the

Thursday night R&B/urban product                                                                                                                                              The payroll department has had a busy         with queries and benefits.
Vibe. He will therefore develop all the                                                                                                                                       few months following its upheaval to          Heather added: “We worked late on the
creatives, entertainment and experience                                                                                                                                       new offices. The team previously shared        Friday then spent the weekend moving
for this session.                                                                                                                                                             space with the Finance Department             all the records across to the new offices.
                                                     Some members of the Marketing Department now take                                                                        totalling 140 people at a site on the         I’d like to thank all the team, who have
                                                     on new roles following a slight restructure that sees                                                                    outskirts of Preston. When the Finance        worked very hard during the move,
                                                     the business more closely focused on creating a perfect                                                                  team relocated to Milton Keynes, the          even coming in at weekends. And I’d
                                                     standardised week throughout our clubs, as well as                                                                       seven-strong Payroll team remained            especially like to thank Kath Black
                                                                                                                                    Kevin Allton
                                                     targeting campaigns and online projects to drive the                                                                     in the old office prior to the move to         who has been with me through thick
                                                                                                                                    Business Development
                                                     business forward.                                                                                                        a small office in the town centre right        and thin for eight years. She’s quite a
                                                                                                                                    Marketing Manager
                                                                                                                                                                              next to Lava & Ignite.                        character and is well known throughout
                                                                                                                                                                              Head of Payroll Heather Jackson had           the estate. And thank you to all the
                                                                                       Carl Johnson (left)                                                                    worked at the old site since 1990. She        various departments who’ve supported
Karen Dolan                                                                            Product Manager:                                                                       said: “Everyone loves the new office, the      us throughout the move, we couldn’t
Product Manager – UKCC                                                                 Friday & Saturday                                                                      move went very smoothly and the team          have done it without them.”
Karen is a new face in the Marketing                                                   Carl will have the huge task of managing                                               just carried on as normal, with limited       A new expenses system and the first
Department. Karen plans to structure                                                   Friday and Saturday activity across the                                                disruption to the services provided. We       stage in the roll out of a new payroll
the product and build relationships with                                               whole of the estate. Dhilon Solanki and                                                have a close relationship with the USC        system are scheduled for the end of
GMs so that UKCC consistently provides                                                 James Stewart will report to Carl, who                                                 even though we are far away.”                 the year, which are part of a JD Edwards
a fantastic clubbing experience for the                                                will assist Karen Dolan and oversee                                                    The Payroll Department processes              system being installed across Luminar
under 18s. She aims to make it a more                                                  student activity until a new member is                                                 payment for Luminar Leisure and 3D            Leisure. In the future, the Department
                                                                                                                                    Kevin Allton, together with Senior
credible session that is liked by both the                                             recruited to look after this area.                                                     Entertainment, handling around 6,000          aims to have a paperless expenses
                                                                                                                                    Product Manager Andy Duckworth,
youngsters and their parents.                                                                                                                                                 individuals’ wages each week, as well as      system and self-service capabilities for
                                                                                                                                    will continue to jointly head up the
“I am delighted to have returned to          James Stewart (below)                     Peter Bacon                                                                            an extra 1,000 monthly. They process          payroll and expenses.
                                                                                                                                    Marketing Department reporting
a marketing role and I am looking            Marketing Manager                         Peter joined the Marketing team on                                                     expenses for both companies and deal
                                                                                                                                    directly to CEO Stephen Thomas.
forward to growing the UKCC brand            The remit of James’ role is to manage     3 December having worked in the HR
                                                                                                                                    But Kevin will lead a new team
over the coming months,” she said,           product innovation, such as the Fast      Department for two years. He will
                                                                                                                                    looking at Business Development
“Today’s 13-17-year-olds are much more       Track project and roll out of the new     provide administrative support to all
                                                                                                                                    and Commercial Marketing. His new
advanced, confident and aspirational          online print system. He will assist       members of the team and work on the
                                                                                                                                    remit will involve generating new
than ever before. I am excited about the     with the print for forthcoming Oceana     customer research side of things. He said:
                                                                                                                                    revenue streams and building brand
opportunity to take UKCC forward to          openings, manage seasonal and national    “I wanted to move into marketing for a
                                                                                                                                    and product awareness, through
bring it up to date in order to meet and     promotions throughout the year and also   new challenge and to follow my desired
                                                                                                                                    sponsorship with drinks suppliers and
exceed their expectations every time!”       develop new niche product sessions.       career path.”
                                                                                                                                    all other related sponsorship activity
                                                                                                                                    and building third party promotional
                                                                                                                                    partnerships with key complimentary
                                                                                                                                    brands. Kevin will also be responsible
                                                                                                                                    for maximising the marketing value
                                                                                                                                    of advertising assets across the estate
                                                                                                                                    including in venue plasma screens, ad     Insert: Gill Bland, Payroll Operations. Pictured L-R: Adel Uviase Expenses
                                                                                                                                    mirrors and new technology such as        Administrator; Ryan Marr, Payroll Trainee; Hannah Brooke, Payroll Trainee; Heather
                                                                                                                                    the Virtually Live 3D screens.            Jackson, Head of Payroll; Alasdair Balmain, Payroll Assistant; Kath Black, Senior Payroll

56                                                                                                                                                                                                                                                                 57
 spotted!     Playing paparazzi at clubs across the country

                                                         Liquid Hanley,
                                         nt Manager at
                      ex George, Assista                ar’s Big Brother
      Well done to Al                   stars of this ye
                       oto of the joint                            st!         X-Factor 2006
      snapping this ph           te of Corona   Extra is in the po
               Amanda. Your cra                                                finalist Ben Mills
      Sam and
                   s ‘Sama                nda’
      Big Brother’                                                      e
                                                                               WHERE? Liquid Ashford
                      Hanley                            ng smiles on th
       WHERE? Liquid                 tite for fun putti
                                                                               DOING? Charming the ladi
                                                                                                        es with
                     infectious appe
       DOING? Their                  llespie and Gary
                                                        Woods                  his rock star looks
                      ers Dominic Gi
       faces of manag

                                                                                       Big Brother’s
                                                                                        WHERE? Liquid Windsor
                                                                                        DOING? Drinking and
                                                                                        chilling out in the VIP
                                                                                        area with a large group
                                                                                        of friends

     Big Brother’s Glyn
 WHERE? Oceana Cardiff
 DOING? Being attacked
                         by sharks at
 Oceana Cardiff’s Shipwreck
                           ed student

                               Dane Bowers & Aleisha
                                  WHERE? Liquid & Envy Stevenage
                             DOING? Drinking, dancing and havin
                                good time at the club’s R&B session


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