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									                                      LEGOLAND® Florida
                                        2010 Fact Sheet

      LEGOLAND® Florida, opening October 2011, is a 150-acre family theme park located in Winter
       Haven, 45 minutes southwest of Orlando.
      LEGOLAND Florida offers interactive attractions, family rides, shows, restaurants, shopping and
       beautiful landscape specifically geared for families with children ages 2 to12.
      There are four other LEGOLAND Parks in the world – LEGOLAND® Billund in Denmark (opened in
       1968), LEGOLAND® Windsor, outside of London (1996), LEGOLAND® California in Carlsbad (1999)
       ) and LEGOLAND® Deutschland in Günzburg, Germany (2002).
      An additional LEGOLAND Park project has been announced in Malaysia, and is scheduled to
       open in 2012.
      In 2005, LEGOLAND theme parks became part of Merlin Entertainments Group, the leading
       name in location-based, family entertainment.
      Merlin Entertainments brings together LEGOLAND, Madame Tussauds, London Eye, SEA LIFE,
       LEGOLAND Discovery Center, Dungeons – as well as national brands such as Alton Towers,
       Gardaland, Thorpe Park, Warwick Castle and Heide Park.

GENERAL PARK INFORMATION
LEGOLAND Florida
6000 Cypress Gardens Blvd.
Winter Haven, FL 33884
www.LEGOLAND.com

Admission Tickets and Annual Passes
Pre-sales have begun at www.LEGOLANDFloridaResort.com and the early bird really gets the worm with
special pricing:

General Admission
             Adults 13-59: $65, plus tax – a savings of $10!
             Child 3-12 or Senior, 60+: $55, plus tax
             Children under 3 free
Annual Passes
Extra special pricing now through December 31, 2010:
        o Standard Annual Pass:
             $99 adult/child/senior, plus tax – Adult Passes at Child Prices!
             Includes unlimited LEGOLAND Florida admission
        o Plus Annual Pass:
             Adult: $159, plus tax
             Child/Senior: $129, plus tax
             Includes parking, food and merchandise discounts
        o Ambassador Pass:
             $2,500, plus tax
             Includes lifetime admission to LEGOLAND Florida, preferred parking, special events,
                 discounts on food and merchandise
Park Details
The Beginning hosts park entry, ticket and pass sales, the Garden Restaurant and The Big Shop.
     The Big Shop – One of the largest retail stores in the world where guests can a huge selection of
       LEGO and LEGOLAND merchandise
     The Market – Authentic imported Danishes and freshly baked pastries, espresso, milk, juice,
       fruit, a selection of yogurts and soft serve ice cream

When guests enter Fun Town, they truly get a sense they’ve entered a LEGO village.
LEGOLAND Florida will feature a variety of retail shops and delicious treats, most notably, Granny’s
Apple Fries.
    Factory Tour – A firsthand look at how LEGO bricks are made from factory to finish
    Studio Store – Visit this store to pick-up all your favorite LEGO licensed products, like Clutch
        Powers, Bob the Builder™ , SpongeBob™, Indiana Jones™, Star Wars™ and Batman™
    Granny’s Apple Fries – The home of our signature dessert item! This must-have snack is made
        with crisp Granny Smith apples, powdered with cinnamon and sugar and served with a
        deliciously sweet vanilla cream sauce
    Fun Town Theater – Four different 4-D movies will show throughout the day at LEGOLAND’s
        largest 4-D theater with seats for 700!

Miniland USA, the heart of every LEGOLAND Park, will be home to seven specially themed areas –
Washington, D.C., New York City, Las Vegas, Kennedy Space Center, Daytona and of course Florida.
        Florida encompasses the entire state from Mallory Square in Key West to Bok Tower in
           Central Florida and antebellum mansions in the Panhandle. Miniland Florida also includes
           an expanded area for Kennedy Space Center and an interactive Daytona racing experience
           where guests can race LEGO brick cars.
        Las Vegas features the world-famous Strip including the Luxor Las Vegas, New York, New
           York Hotel and Casino, Excalibur, Mirage, Treasure Island, Tropicana, MGM Grand, Venetian,
           Stratosphere tower and two iconic structures of Paris Las Vegas: the balloon sign and Eiffel
           Tower. “The Strip” at LEGOLAND also features a miniature wedding chapel, monorails and
           real life sounds recorded in Las Vegas. The architectural landmark is built out of more than
           two million bricks and represents more than sixteen-thousand hours of creative artistry.
        Washington, D.C. sports faithful recreations of the White House, Capitol Building,
           Smithsonian, Washington and Jefferson monuments and parts of Georgetown. An animated
           marching band parades in front of the Capitol and tiny cherry trees blossom every spring.
        New York City features the Freedom Tower years before its completion in the Big Apple.
           Tiny jets of water shoot up from the fountain in Rockefeller Plaza, while an army of
           animated yellow taxicabs prowls the streets of Times Square. The Statue of Liberty, a
           cutaway view of Grand Central Station, The Empire State Building, The Guggenheim
           Museum and the Bronx Zoo are just a few of the recognizable landmarks.
        A Pirate themed section hosts a full-on swashbuckling pirate adventure as two opposing
           pirate ships and their “mates” battle it out upon the high seas.

Castle Hill takes kids back to medieval times where spells are cast and many knights, damsels and
dragons are found.
         The Dragon – An indoor/outdoor steel roller coaster that features a spirited and humorous
             view of life behind the scenes within the enchanted LEGOLAND Castle
         The Royal Joust – Kids ride LEGO themed horses through a number of medieval scenes
             where they encounter other riders in a simulated joust
In Land of Adventure, adventurers of all ages explore hidden tombs and hunt for treasure.
         Coastersaurus – This junior coaster reaches curves and dips in and around a prehistoric
            jungle of animated and life-sized LEGO brick dinosaurs
         Lost Kingdom Adventure – LEGOLAND Florida’s spectacular dark ride invites guests to fire
            laser blasters at targets and brave the rugged Egyptian landscape in all-terrain roadsters,
            while attempting to unearth the vast treasures of a forgotten empire
         Pharaoh’s Revenge – This outdoor attraction lets children and parents fire soft foam balls at
            enemies and explore the complex maze of the Pharaoh’s kingdom
         Beetle Bounce – Launch 15-feet up toward intricate, brightly jeweled LEGO scarab beetles
            perched atop two monumental obelisks

XTreme
            LEGO TECHNIC® Test Track –Brave guests feel the power of acceleration, braking and
             maneuverability as they race a life-size LEGO TECHNIC vehicle along a wild roller coaster
             track.
            AQUAZONE® Wave Racers –Riders zip in and out of waves as they dodge water blasters on
             this dual water carousel ride

LEGO City, the perfect place where youngsters can live out their dreams in a scaled down town created
just for them.
          Fun Town Fire Academy – Families race to put out a “blaze” by piling into a “fire truck” and
             power it by pumping levers across a paved straightaway. The first family to put out the fire
             and make it back wins!
          Driving School – A “real-life” driving experience for children ages 6 through 13, where kids
             receive their official LEGOLAND driver license
          Junior Driving School – A scaled down version driving school course for children ages 3
             through 5
          Flight School – An inverted steel coaster that lets kids feel the thrill of flight
          The Big Test - This interactive show uses acrobatics, music and playful fun to teach fire
             safety as the zany crew of Fun Town Fire Department attempts to conquer the “Big Test” to
             become official firefighters

Imagination Zone emphasizes exploring and creation, while showcasing seven of the most visually
exciting LEGO models in the world, including a replica of Albert Einstein’s head.

            Game Space – Features thirteen game stations where guests can experience LEGO STAR
             WARS™ and other family-friendly games like LEGO INDIANA JONES™, LEGO BATMAN™ and
             Monsters vs. Aliens all year round
            Build & Test – Build a LEGO car and test it against the competition on the digitally timed
             track
            LEGO MINDSTORMS™ – Build and program cutting edge, computerized LEGO
             MINDSTORMS™ robots
            LEGO Clubhouse – Kids and parents stock up on bulk LEGO brick and Make & Create kits
             while enjoying ice cream, popcorn, beverages and snacks
            Kid Power Towers – Kids and parents alike hoist themselves up to the top of a tower to get
             a great view of the entire Park and the lovely Lake Eloise, and then enjoy a fun “free-fall” to
             the bottom
Pirate’s Cove has been taken over by swashbuckling pirates along the shores of Lake Eloise at
LEGOLAND Florida’s very own live-action water stunt show.

DUPLO® Village is ideal for toddlers and their growing minds. Youngsters can fly a plane, drive a car or
explore a whole town – all designed with their height in mind

LEGOLAND® Florida opens in October 2011 and will be a 150-acre interactive theme park dedicated to families with children between the
ages of 2 and 12. With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun! There are currently four other
LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg,
Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second
largest attractions operator in the world. For the most current information, log on to www.LEGOLANDFloridaResort.com.

The MERLIN ENTERTAINMENTSGROUP is the leading name in location based, family entertainment, which has seen the most
successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second
largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to
deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the
commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions
– SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons,
Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures,
Heide Park, Underwater Adventures, and Earth Explorer.

								
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