Isas Report On:
E-COMMERCE
Submitted by,
ANUMOHAN.MC
ACKNOWLEDGEMENT
Ecommerce being very relevant in the present Information Technology scenario, I found it an ideal topic to present as my ISAS Project. Since the subject is vast in itself, it was difficult to sieve out the essential aspects and lay them down in a report form. I have included in this report , those areas which i felt are the most relevant.
I wish to thank Mrs. Asha Ashok, Head of the Centre, NIIT Kesavadasapuram, and the faculty Member Mrs. Sreevidhya for giving me the necessary support in giving shape to this project.
Trivandrum
Anumohan.mc
Introduction
Commerce is defined as the exchange of goods and services for money. Commerce takes place around us in various forms. The various people involved in a commercial transaction are: Buyer Seller Producer
Definition of e-commerce
E-Commerce can be defined as direct electronic interaction between two computer applications or between a person using a computer and an application. Electronic commerce (EC) is an emerging concept that describes the buying and selling of products, services and information via computer networks, including the Internet
Elements of e-commerce
The elements needed for an e-commerce transaction are: The product to be sold A place to sell the product A method to market or advertise A method to accept orders A way to deliver goods and services A way to accept returns Customer support Traditional versus E-Business Models?
Advantages of e-commerce
The advantages of e-commerce are: Global reach Instant availability Systematic communication Reduced paperwork Easier entry into new markets Lower transaction costs Flexibility Larger catalogs
Different types of e-commerce
Business-to-Business Business-to-Consumer Consumer-to-Consumer Consumer-to-Business Business-to-Employee
Business-to-Business
In Business-to-Business model, e-commerce is conducted between two business. The interaction between the two business take place through two computer applications. Example: There are two companies A and B. A company sells computer parts and B company assembles these parts and sells the computer to the customers. The transaction between the A and B is an example of Business-to-Business model
Figure : A B2B Model
What Makes a B2B e-market Company Succeed?
• Five Critical Success Factors for e-markets: – Business model, – market size, – industry expertise, – branding and distribution, – management execution hustle (not just the formulation of strategy)
Business-to-Consumer
In the Business-to-Consumer e-commerce model, commerce is conducted between a user and a business through a computer link. The B2C model focuses on direct selling and marketing. Figure: A B2C e-business Model
Example: A company that assembles the computer parts and sells computer to customers. The transaction between the company and customers is known as a B2C transaction
Consumer-to-Consumer
In the consumer to consumer form of ecommerce, the seller and the buyer are both customers. The interaction between these two customers take place through a computer application. Example: Auction sites like ebay & rediffauction
Consumer-to-Business
In the C2B form of ecommerce, consumers can communicate with business. In C2B marketplaces, customer can communicate with the site operators and between ecommerce sites and their customers
Business-to-Employee
In the B2E model, the company offers services to their employees. The company build intranet to accelerate communication and knowledge management.
Structure of an ecommerce application
An ecommerce application consists of the following layers: User Interface Business Rules Data Store
The User Interface layer usually consists of pages, such as the search page, the product catalog page, the address page, displayed to the user. The Business Rules layer consists of calculations, such as credit card validation, being performed. The Data Store layer is the location where data, such as the order details, product catalogs, etc are stored for future reference.
Storefront
Storefront is a web site where the seller offers goods and services for sale. A storefront is similar to a departmental store where a customer would visit to purchase goods and services
Shopping cart
Shopping cart is a virtual basket to which a customer adds items while shopping on the web. It is similar to baskets which are provided by a departmental store in traditional shopping
Technologies required to build an ecommerce application
HTML DHTML ASP JSP XML
Various methods for providing security on the web
Encryption and Decryption Message Digests Digital signatures Digital certificates
Conclusion
E-Commerce refers to the buying and selling of goods and services on the internet. With the help of e-commerce we can purchase any thing from anywhere on the globe