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					• フェアトレードは、人と地球にやさしい貿易のしくみです。ア
  ジアやアフリカ、中南米などの女性や小規模農家をはじめ
  とする、社会的・経済的に立場の弱い人びとに仕事の機
  会をつくりだし、公正な対価を支払うことで彼らが自らの力
  で暮らしを向上させ、自立できるよう支援します。
• ピープル・ツリーでは、貧困と環境問題の解決を目指して、
  WFTO(世界フェアトレード機関)が定めるフェアトレードの
  基準(Fair Trade Standards)を守り、製品を開発・販売して
  います。小規模農家や手工芸職人に継続的に仕事をつく
  りだし、製品がつくられる背景の透明性を保ちます。また、
  農薬や化学肥料に頼らない自然農法や、生産地で採れる
  自然素材と伝統技術、手仕事を活かした生産によって、持
  続可能な社会の実現を目指しています。
• 公正取引(こうせいとりひき、英: Fair trade、
  仏: Commerce équitable、西: Comercio justo、
  フェアトレード、公平貿易)は、発展途上国の
  原料や製品を適正な価格で継続的に購入す
  ることを通じ、立場の弱い途上国の生産者や
  労働者の生活改善と自立を目指す運動であ
  る
• 需要や市場価格の変動によって生産者が不
  当に安い価格で買い叩かれ、あるいは恒常
  的な低賃金労働者が発生することを防ぎまた
  児童労働や貧困による乱開発という形での
  環境破壊を防ぐことを目的としている。最終
  的には生産者・労働者の権利や知識、技術
  の向上による自立を目指す。
• フェアトレードは以下の戦略を持っている[要出
  典]。

 – 取り残された生産者と労働者を助けるため共に
   働き、脆弱な立場を経済的に持続可能で経済社
   会発展が可能なように支える。
 – 利害関係者としてフェアトレード機構は生産者と
   労働者に権限を与えようとする。
 – 国際競争市場で公平さを達成するために広い役
   割を果たす。
                   Fair Trade
• Fair Trade is a trading partnership, based on
  dialogue, transparency and respect, that seeks
  greater equity in international trade. It
  contributes to sustainable development by
  offering better trading conditions to, and securing
  their rights of, disadvantaged producers and
  workers – especially in the South. Fair Trade
  organizations (backed by consumers) are actively
  engaged in supporting producers in awareness
  raising and in campaigning for changes in the
  rules and practices of conventional international
  trade.
          What is Fair Trade?1
• Fair Trade is a trading partnership, based on
  dialogue, transparency and respect, that seeks
  greater equity in international trade. It
  contributes to sustainable development by
  offering better trading conditions to, and
  securing the rights of, marginalized producers
  and workers – especially in the South.
         What is Fair Trade?2
• Fair Trade organizations have a clear
  commitment to Fair Trade as the principal
  core of their mission. They, backed by
  consumers, are engaged actively in supporting
  producers, awareness raising and in
  campaigning for changes in the rules and
  practice of conventional international trade.
  They can be recognised by the WFTO logo.
          What is Fair Trade?3
• Fair Trade is more than just trading: it proves
  that greater justice in world trade is possible.
  It highlights the need for change in the rules
  and practice of conventional trade and shows
  how a successful business can also put people
  first.
                Fair Trade Today
• Fair Trade today is a truly global movement. Over a million
  small-scale producers and workers are organized in as many
  as 3,000 grassroots organizations and their umbrella
  structures in over 50 countries in the South. Their products
  are sold in thousands of World-shops or Fair Trade shops,
  supermarkets and many other sales points in the North and,
  increasingly, in sales outlets in the Southern hemisphere.
  The movement is engaged in debates with political
  decision-makers in the European institutions and
  international fora on making international trade fairer. On
  top of that, Fair Trade has made mainstream business more
  aware of its social and environmental responsibility. In
  short: Fair Trade is becoming more and more successful.
           What is Fairtrade?
• Not all trade is fair! Farmers and workers at
  the beginning of the chain don’t always get a
  fair share of the benefits of trade. Fairtrade
  enables consumers to put this right.
         Introducing Fairtrade
• Fairtrade is an alternative approach to
  conventional trade and is based on a
  partnership between producers and
  consumers. Fairtrade offers producers a better
  deal and improved terms of trade. This allows
  them the opportunity to improve their lives
  and plan for their future. Fairtrade offers
  consumers a powerful way to reduce poverty
  through their every day shopping.
• When a product carries the FAIRTRADE Mark
  it means the producers and traders have met
  Fairtrade standards. The standards are
  designed to address the imbalance of power
  in trading relationships, unstable markets and
  the injustices of conventional trade.
                  The standards
• There are two distinct sets of Fairtrade standards, which
  acknowledge different types of disadvantaged producers.
  One set of standards applies to smallholders that are
  working together in co-operatives or other organizations
  with a democratic structure. The other set applies to
  workers, whose employers pay decent wages, guarantee
  the right to join trade unions, ensure health and safety
  standards and provide adequate housing where relevant.
• Fairtrade standards also cover terms of trade. Most
  products have a Fairtrade price, which is the minimum that
  must be paid to the producers. In addition producers get an
  additional sum, the Fairtrade Premium, to invest in their
  communities.
                Fairtrade prices
• The minimum price paid to Fairtrade producers is
  determined by the Fairtrade standards. It applies to
  most Fairtrade certified products. This price aims to
  ensure that producers can cover their average costs of
  sustainable production. It acts as a safety net for
  farmers at times when world markets fall below a
  sustainable level. Without this, farmers are completely
  at the mercy of the market.
• When the market price is higher than the Fairtrade
  minimum, the buyer must pay the higher price.
  Producers and traders can also negotiate higher prices
  on the basis of quality and other attributes.
          The Fairtrade Premium
• In addition to the Fairtrade price, there is an additional sum
  of money, called the Fairtrade Premium. This money goes
  into a communal fund for workers and farmers to use to
  improve their social, economic and environmental
  conditions.
• The use of this additional income is decided upon
  democratically by producers within the farmers’
  organization, or by workers on a plantation. The Premium is
  invested in education and healthcare, farm improvements
  to increase yield and quality, or processing facilities to
  increase income.
• As many projects funded by the Premium are communal,
  the broader community, outside the producer organization
  often benefits from Fairtrade.
            Fairtrade products

• There are now thousands of products that
  carry the FAIRTRADE Mark. Fairtrade
  standards exist for food products ranging from
  tea and coffee to fresh fruits and nuts. There
  are also standards for non-food products such
  as flowers and plants, sports balls and seed
  cotton.
          Benefits of Fairtrade
• For producers Fairtrade is unique in offering
  four important benefits
               1. Stable Prices

• For most products, prices that at least cover
  the costs of sustainable production – even
  when world market prices fall.
        2. A Fairtrade Premium
• The Premium helps producers to improve the
  quality of their lives. It is paid on top of the
  agreed Fairtrade price, and producers decide
  democratically how to use it. Typically they
  invest it in education, healthcare, farm
  improvements or processing facilities to
  increase income.
              3. Partnership
• Producers are involved in decisions that affect
  their future. Fairtrade certified producers
  jointly own and manage FLO. Through the
  FLO's Board, its Committees and consultation
  processes producers can influence prices,
  premiums, standards and overall strategy.
   4. Empowerment of farmers and
             workers
• This is a goal of Fairtrade. Small farmer groups
  must have a democratic structure and
  transparent administration in order to be
  certified. Workers must be allowed to have
  representatives on a committee that decides
  on the use of the Fairtrade Premium. Both
  groups are supported by FLO to develop their
  capacity in this area.
   With Fairtrade everyone wins
• Consumers
• Shoppers can buy products in line with their
  values and principles. They can choose from
  an ever growing range of great products. By
  buying into Fairtrade consumers support
  producers who are struggling to improve their
  lives.
• Traders/companies
• Since its launch in 2002 the FAIRTRADE Mark
  has become the most widely, recognised social
  and development label in the world. Fairtrade
  offers companies a credible way to ensure
  that their trade has a positive impact for the
  people at the end of the chain.
               Environment
• Fairtrade rewards and encourages farming and
  production practices that are environmentally
  sustainable. Producers are also encouraged to
  strive toward organic certification. Producers
  must:
• Protect the environment in which they work and live. This includes
  areas of natural water, virgin forest and other important land areas
  and dealing with problems of erosion and waste management.
• Develop, implement and monitor an operations plan on their
  farming and techniques. This needs to reflect a balance between
  protecting the environment and good business results.
• Follow national and international standards for the handling of
  chemicals. There is a list of chemicals which they must not use.
• Not, intentionally, use products which include genetically modified
  organisms (GMO).
• Work out and monitor what affect their activities are having on the
  environment. Then they must make a plan of how they can lessen
  the impacts and keep checking that this plan is carried out.
             Fair Trade Coffee
• The United States consumes one-fifth of all
  the world's coffee, making it the largest
  consumer in the world. But few Americans
  realize that agriculture workers in the coffee
  industry often toil in what can be described as
  "sweatshops in the fields." Many small coffee
  farmers receive prices for their coffee that are
  less than the costs of production, forcing them
  into a cycle of poverty and debt.
• Fair Trade is a viable solution to this crisis,
  assuring consumers that the coffee we drink was
  purchased under fair conditions. To become Fair
  Trade certified, an importer must meet stringent
  international criteria; paying a minimum price per
  pound of $1.26, providing much needed credit to
  farmers, and providing technical assistance such
  as help transitioning to organic farming. Fair
  Trade for coffee farmers means community
  development, health, education, and
  environmental stewardship.
         Coffee industry in Crisis
• Coffee prices have plummeted and are currently around
  $.60-$.70 per pound. "With world market prices as low as
  they are right now, we see that a lot of farmers cannot
  maintain their families and their land anymore. We need
  Fair Trade now more than ever," says Jerónimo Bollen,
  Director of Manos Campesinas, a Fair Trade coffee
  cooperative in Guatemala. Meanwhile coffee companies
  have not lowered consumer prices but are pocketing the
  difference. "The drastic fall in coffee prices means, in two
  words, poverty and hunger for thousands of small
  producers in Latin America," says Merling Preza Ramos,
  Director of PRODECOOP Fair Trade cooperative in Nicaragua.
  Learn more about the coffee crisis by reading Global
  Exchange's statement.
• We believe in a total transformation of the
  coffee industry, so that all coffee sold in this
  country should be Fair Trade Certified, or if
  produced on a plantation, that workers' rights
  should be guaranteed and independently
  monitored. Our view includes social justice
  and environmental sustainability: all coffee
  should be certified organic and shade grown
  where applicable.
          Starbucks Campaign
• Coffee farmers are becoming even more
  impoverished, going further into debt and
  losing their land due to extremely low world
  coffee prices. Meanwhile coffee companies
  such as Starbucks have not lowered consumer
  prices but are pocketing the difference, even
  taking into account the quality premiums in
  the specialty industry.
• According to Fair Trade Labeling Organizations
  International, Fair Trade farmers sell only
  about 20% of their coffee at a Fair Trade price.
  The rest is sold at the world price, due to lack
  of demand. Demand can be created by large
  corporations selling Fair Trade.
• Since 2000, consumers have been demanding
  that Starbucks offer BREWED Fair Trade coffee as
  well as whole bean. Many Starbucks cafes will
  brew a pot of Fair Trade - but only if specifically
  asked. Meanwhile Fair Trade Coffee has yet to be
  promoted as the brewed Coffee of the Day, which
  is the only way to ensure real volume for Fair
  Trade Farmers.
• Read Global Exchange's statement on Starbucks
  recently introduced "CAFE Program."
                  What you can do:
• Participate in OCA's ongoing campaign to pressure Starbucks to offer
  rBGH-free milk, ban GMOs, and offer BREWED Fair Trade Certified as
  Coffee of the Day once a week.
• Download our new Starbucks flyer here (PDF 1.6mb).
• If you are a Starbucks customer, always buy Fair Trade! Tell the Starbucks
  workers and customers -- our potential allies -- about your commitment to
  buy only Fair Trade, and keep asking for Fair Trade brewed coffee.
• Gather petitions asking Starbucks to sell Fair Trade brewed coffee.
• Starbucks will offer Fair Trade coffee only at universities where students
  demand it. Let your voice be heard!
• Get connected with the Fair Trade coffee campaign moderated listserve!
• Read more about Starbucks and Fair Trade in the news.
                            History:
• In 2000, a campaign by thousands of activists across the country
  pressured Starbucks to carry Fair Trade coffee in all their cafes. See
  press release and detailed history for more information. As a result,
  on October 4 Starbucks introduced whole bean Fair Trade Certified
  coffee at over 2,300 stores, which brought the number of Fair Trade
  outlets to almost 5,000 nationwide (it's currently over 7,500). This is
  an amazing testament to the power of grassroots Fair Trade
  activism and the real concrete changes that citizens can make in
  global trade system when we demand products made under fair
  labor conditions. This was achieved because of the pressure of our
  grassroots campaign, including 84 organizations that signed an
  Open Letter to Starbucks as well as 29 national demonstrations that
  were planned across the country. Still, people should know that
  there is no guarantee that coffee without the Fair Trade seal is not
  sweatshop coffee.

				
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