BP 2007

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					A. MISSION
To create a comfortable, accessible space , faculty, for staff and visitors can come and a “feel at home” atmosphere offering a first-rate food and beverage exceeding the standard quality made and served by our professional staff.

B. GOALS
1) To reach the best name in the market and franchising establishment in GCC countries. a. To standardize the work etiquette. b. To be able to create own recipes and specialties. c. To be able to create a unique way of making, preparing and serving food and beverage. 2) To acknowledge as a high quality serving our customer. a. Using the best quality products. b. Using the excellent raw food ingredients. c. Using standard recipe for all customer. d. Good implementation of procedures and system on the floor.

Month Jul--sep Oct –Dec

Revenue 36000-81000/- per month 121500--216000/- per month

F & B Cost 33% of the revenue

Expenses 33% of the revenue

Net Profit 33% of the revenue )

33% of the revenue

33% of the revenue

33% of the revenue

C. SUCCESS FACTORS:
Highly trained staff in both front and back of the house. Good product knowledge. Fully equipped facilities.

D. PRODUCTS
food will be offered from the finest Arabic and other Intercontinental cuisine. Different daily dish . To maintain quality and standard of food served, a specified ingredient and quantity has to be followed and observed

E. MARKET STRATEGY

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1) Marketing Strategy Different approaches and methods will be used for the customer groups.  Our company will present an image of wholesome, healthy food in an attractive and clean atmosphere. A bulletin board or the like will be placed in front of the restaurant stating the daily dish menu and will be large enough to be read a few meters away by the customer , faculty and other employees entering the camp. Also, a very unique way of entertaining the customers, a practiced programmer for line dancing will be presented as well on the busiest time of the camp, the most crowded time of the day. – As majority of everyday customer, take-out will be attractively boxed and given equal priority to sit-down services.



2) Promotion  Marketing support from our vendor including: Masafi, Vitaene C, Cocal Cola, Power Horse, International Trading. The support can be in cash or they will provide equipment for the camp refrigerator, tissues, etc.    Advertisement through local radio station, make our website. Distributing brochure to nearby camp, personal invitation especially to the neighboring camps and companies. Providing customized food service according to the clients requirements. This includes the number of pax, food to be served, and time of delivery. It is best suited for the companies.

F. MANAGEMENT / PERSONNEL
1) Training i. New Staff - The training will be conducted by the camp boss . Proper orientation of all the products and equipment. Complete instruction and procedures according to its job description. ii. Regular Training – For our staff, a monthly and quarterly training is a must to maintain the standard to ensure the quality of service. To be conducted by the operations Manager. 2) Promotion Promotion of staff to a higher level is referred and/or endorsed by the Café manager. 3) Work Schedule The work schedule / staffing schedule is prepared and revised by the camp boss on a weekly basis.

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4) Working Hours 1breakfast : From 6Am -- 9Am 2. Launch : From 12Am -- 3pm 3 Dinners : From 6pm -- 9pm 4 Mid night : From 12pm – 3Am

G. ORGANIZATIONAL PLAN
Organization Structure Chart – as per Attachment B

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H. FINANCIAL PLAN
Income Statement

DUBAI
Particulars Operating Revenue NO OF PAX Personnel Cost Material Cost Sales & Materials Cost visa Cost + Facilities Miscellaneous

Total Operating Expenses
Income before Depreciation & Corp Overhead Depreciation Corporate Overhead Total Expenses

Net Profit
Facilities Cost

July Amount (Dhs) 36,000.00 200 40,000.00 12,000.00 720.00 12,360.00 4,320.00 69,400.00 36,000.00 720.00 1,800.00 71,920.00 (35,920.00)-

%

111.1 33.33 2 34,33 12 158.43 2 5 165.43 65.43-

August Amount (Dhs) 54,000.00 300 40,000.00 18,000.00 1,080.00 12,360.00 6,480.00 77,920.00 54,000.00 1,080.00 2,700.00 81,700.00 (27,700.00)-

%

74 33.33 2 22.88 12 144.21 2 5 151.29 51.29-

September Amount % (Dhs) 81,000.00 450 40,000.00 49.38 27,000.00 33.33 1,620.00 2 12,360.00 15.25 9,720.00 12 90,700.00 111.96 81,000.00 1,620.00 2 4,050.00 5 95,670.00 118.96 (14,670.00)- 18.96-

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DUBAI
Particulars Operating Revenue NO OF PAX Personnel Cost Material Cost Sales & Materials Cost visa Cost + Facilities Miscellaneous

Total Operating Expenses
Income before Depreciation & Corp Overhead Depreciation Corporate Overhead Total Expenses

Net Profit

October Amount (Dhs) 121,500.00 675 40,000.00 40,500.00 2,430.00 12,360.00 14,580.00 109,870.00 121,500.00 2,430.00 6,075.00 118,375.00 3,125.00

%

32.92 33.33 2 10.17 12 90.42 2 5 97.42 2.85

November Amount % (Dhs) 182,160.00 1012 40,000.00 21.95 60,720.00 33.33 3,643.20 2 12,360.00 6.78 21,859.20 12 138,582.40 76.06 182,160.00 3,643.20 2 9,108.00 5 151,333.40 30,826.60 16.94

December Amount % (Dhs) 216,000.00 1200 40,000.00 18.6 72,000.00 33.33 4,320.00 2 12,360.00 5.72 25,920.00 12 154,600.00 71.65 216,000.00 4,320.00 2 10,800.00 5 169,720.00 78.65 46,280.00 21.35

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