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									A      G R E A T E R          B L O O M I N G T O N                 C H A M B E R                  O F        C O M M E R C E                  P U B L I C A T I O N

                                                            J A N U A RY 2 0 1 0                VOL. 22,              NO. 1

  Annual Governor’s
 Luncheon—Feb. 16
                         Governor Mitch
                     Daniels will be in
                     Bloomington on
                     Tuesday, Feb. 16
                     f the Annual
                     Luncheon hosted
                     b the Greater
                     Chamber of
Commerce. The event will run 11:30
a.m.—1:00 p.m.
a m —1:00 p m at the Bloomington/
Monroe County Convention Center.
Doors open at 11:00 a.m. for registration
and networking. For tickets: 812-336-6381
or visit

                                                         Optimizing your presence
                                                          on the World Wide Web
                                             Hanapin Marketing’s Erin Sellnow and Dan Lash. Photo by Deborah Stroud

                                                       By Erin Hollinden                     that you don’t get.”                              Get found on the WWW
                                                                                                 Marina Krenz, president of Suso                Being ranked highly by Internet

          New lunch series                             ith an explosion of informa-          Technology Services, concurs. “To be          search engines is first priority. Hanapin
                 Page 6                                tion and competitors, it’s hard       on the radar,” she said, “whether it’s        Marketing, Suso Technology Services,
                                                       to stand out on a very crowded        through MySpace or a Facebook fan             and TLS.NET, Inc. develop Web sites to
                                             field: the Internet. All it takes is show-      page or a Twitter account or a Web site       put companies among the top-of-the-list
                                             ing what you’ve got to more people              ... customers need to know you exist.”        returns when people search with Google,
                                             than your competitors do—faster, more                                                         Yahoo, and Bing (which share 95 percent
                        The Lugar                                                                Phil Luzius, vice president of TLS.
                                             often, and with more personalization. It’s                                                    of the search engine market). Search
                         Burger’s            not easy, but it pays off.                      NET, Inc., added, “A lot of other media
                                                                                                                                           optimization determines where your
                         Origins                 “If you don’t have some type of             outlets—magazines, radio, newspapers—         company appears in standard “organic”
                          Page 7             Internet presence,” said Pat East, presi-       don’t have the ability to tell you how        listings on the lower left side of screens
                                             dent and CEO of Hanapin Marketing,              effective your advertising is on a real-      when people search using key words.
                                             “you really are behind the times. There’s       time, up-to-date basis.” Most of the fol-
                                             going to be lots of business out there          lowing Internet strategies do.                  CLICK, CLICK, BUY continued on page 13

                                            IN THIS ISSUE:                                                            January 2010 Topic: Advertising and Promotion

    Local business
       runs with                                Advocacy Update ... 2                     Hirons’ GSA Designation ... 7                  Calendar of Events ... 11
     the big dogs
        Page 8
                                                Chamber Voices ... 3                      Big Dogs Running ... 8                         Spotlight:
                                                Chamber Briefs ... 5                      Marketing Smarts ... 10                          Markey’s Rental & Staging ... 14
    2                The Advocacy and Community Issues Update
                       The Chamber represents busi-        in their current design, we are       to receive this designation for
                   ness interests to local, state and      confident that officials at the city,   their business will be accepted
                   federal representatives, serving as     Indiana University, and INDOT         until Feb. 16. More information
                   an advocate on behalf of all busi-      will work together on modifica-        is available at the Chamber’s Web
                   nesses for the issues critical to the   tions as needed without incurring     site at www.ChamberBlooming-
                   future of our community.                further delay.              
                       Chain Businesses in the                 Legislative Agenda and                Health Care—The Cham-
                   Downtown—Government                     Events—At the Dec. 1 Legis-           ber’s Healthcare Team will also
                   Relations Manager–City Larry            lative Preview Luncheon, the          unveil a program to recognize
                   Jacobs attended the Dec. 8 meet-        Chamber released the 2010             businesses that demonstrate
                   ing called by the city to discuss       Indiana Legislative Agenda out-       commitment to the wellness of
                   a potential chain store restrict-       lining priority items in education,   their employees at the Leading
                   ing ordinance. The Chamber,             property tax caps, unemployment       Issues Breakfast: Worksite Well-
                   which has formally opposed such         insurance taxes, local government     ness breakfast on Feb. 2. More
                   restrictions, will form a task force    modernization, and state support      information will be released about
                   to review and discuss the draft or-     for the 45/46 Bypass expansion.       this event during the first week of
                   dinance that will likely be brought                                           January.
                   forward next year.
                       County Land Use                                                                More abo the Chamber’s
                   Revisions—The Cham-     m-                                                                 Adv
                                                                                                              Advocacy Process
                   ber commends the                                                                             G
                                                                                                                Guiding the Cham-
                   Monroe County Plan                                                                         ber advocacy process
                   Commission for                                                                              is a diverse group of
                   moving to slow the                                                                           C
                                                                                                                Chamber members
                   process of adopting                                                                          w volunteer their
                   a new comprehen-                                                                             ti and experience
Business Network

                   sive plan to allow for                                                                       to thoughtfully and
                   better community                                                                            th
                                                                                                               thoroughly probe
                   understanding and                                                                          eac issue before
                   input. The Plan Com-                                                                     recom
                                                                                                            recommending a posi-
                   mission spent much of   f                                                             tion. T voices of those
                   its December work sessions                                                         200+ volu
                                                                                                             volunteers who form
                   addressing public comment and                                                 the various adv
                                                                                                              advocacy task forces,
                   incorporating those comments                                                  the Chamber’s Advocacy Council
                   into the draft plan. The Chamber        The Legislature reconvenes Jan.       and the Legisla
                                                                                                          Legislative Council are
January 2010

                   will be involved in this process        5 for the second regular session      joined with the feedback given
                   to ensure that business interests       of the 116th General Assembly.        by all members to help shape the
                   are heard in the planning for the       Watch for the Chamber’s Legisla-      Chamber’s final position on key
                   future of Monroe County.                tive Updates, and attend Third        issues.
                       45/46 Bypass Expansion—             House sessions to hear from local         The Advocacy and Com-
                   The 45/46Bypass expansion               legislators Jan. 29 and Feb. 26       munity Issues Update provides
                   remains a high priority of the          from 8:30-10:00 a.m.                  a summary of those issues the
                   Chamber. Following the resolu-              Green Business Bloom-             Chamber is tracking. To learn
                   tion to the dispute between the         ington—The Chamber’s                  more about these issues or to dis-
                   local Metropolitan Planning             Environmental Stewardship             cuss any business concerns, please
                   Organization and INDOT,                 Team announces Green Busi-            contact Chamber staff members
                   the project was placed back on          ness Bloomington, a designation       Morgan Hutton, Larry Jacobs or
                   INDOT’s 18-month letting list           program for leaders in green          Jim Shelton. Call 812-336-6381.
                   for May 12, 2010. While we sup-         business practices. Applications
                   port the planned improvements           from Chamber members wishing
                                                                                             Front row
     CHAMBER                                                                                 (L-R): Jim                                                                                                     3
                                                                                             Shelton, Shaina
      VOICES                                                                                 Smith, Heather
                                                                                             Robinson,                                            The Chamber
                                                                                             Morgan Hutton,
                                                                                             Patty Goldman,                                        staff, partners & board members
                                                                                             Larry Jacobs;
                                                                                                                             Greater Bloomington Chamber of Commerce
                                                                                             Back row
                                                                                                                   400 W. 7th St., Suite 102 • P.O. Box 1302 • Bloomington, IN 47402
                                                                                             (L-R): Katie
                                                                                                                               Phone 812/336-6381 • Fax 812/336-0651
                                                                                             Bruhn, Drhea
                                                                                             Carol Kelly,
                                                                                             Mary Jo
                                                                                                                      THE CHAMBER INVITES ITS MEMBERS TO CONTACT
                                                                                             Orlowski, Kelley        THESE INDIVIDUALS WITH COMMENTS OR QUESTIONS
                                                                                             Brown, Christy                  REGARDING CHAMBER ACTIVITIES.
                                                                                             Matt Wysocki.       CHAMBER OF COMMERCE                               Lee Carmichael, Weddle Bros.
                                                                                                                 Christy Gillenwater, President and CEO              Construction Co. Inc.,
                                                                                             Courtesy photo                                                          Second 1st Vice Chair
                                                                                                                 Heather Robinson, VP of Operations
                                                                                                                 Matt Wysocki, Director of Workforce               Jim Whitlatch, Bunger & Robertson,
                                                                                                                   Initiatives                                       2nd Vice Chair
                                                                                                                 Drhea Townsend, Stay in School                    Richard “Ric” Olson, Olson
                                                                                                                   Coordinator for MCCSC-BHSS                         & Company, PC, Secretary/Treasurer
    Happy New Year, Chamber          Event will inspire you to incor-      MCCSC Superintendent Dr. J.T.          Patty Goldman, Stay in School Counselor          Doug Bruce,
                                                                                                                   for RBBSC                                       Tabor Bruce Architecture and
Members! For the first install-      porate practices into your opera-     Coopman as his administration         Shaina Smith, Stay in School Counselor              Design, Immediate Past Chair
ment of Chamber Voices of            tions that reduce the impact on       strives to maintain and improve         for MCCSC-BHSN
2010, your Chamber staff would       the environment and contribute        our community’s educational           Morgan Hutton, Director of Advocacy
like to share a little bit about     to making us a more sustainable       system.                               Mary Jo Orlowski, Account Executive               DIRECTORS
                                                                                                                 Carol Kelly, Administrative Assistant             Sandy DeWeese,
what lies ahead in the coming        business community. Following              You will also see enhance-       Katie Bruhn, Member Services Coordinator            Southern Indiana Pediatrics, L.L.C.
year, what we will be working        the success of our first Federal      ments to your Membership ROI          Kelley Brown, Director of Marketing               Mike Gentile, CTI
on to enhance your membership        Focus luncheon featuring United       as the Chamber implements a             and Public Relations                            Leslie Green, Stone Belt
                                                                                                                 Larry Jacobs, Government Relations                William Stephan, Indiana University
experience, and more reasons for     States Senator Richard Lugar, we      new, value-based tiered dues            Manager                                         Jim Murphy, CFC, Inc.
you to say—WE’RE IN!                 will add a second Federal Focus       structure in 2010. The Tiered         Jim Shelton, Government Relations-County

                                                                                                                                                                                                            January 2010
                                                                                                                                                                   Mark Moore, Bloomington Hospital
    The new year will bring a        event this year to bring you          Membership Structure has many                                                           Jerry Neeley,
                                                                                                                 BUSINESS NETWORK                                    Rogers Group Investments, Inc.
line-up of new events, adding        better access to leaders in our       tangible benefits that align prod-    Kathryn S. Gardiner, Editor                       Susan West, Big Red Liquors
to your networking, education        nation’s capitol and information      ucts and services with members’                               James L. Whitlatch, Bunger & Robertson
and community involvement            about the policies that impact        individual business needs. The                                                          Alisa Wright, BioConvergence, L.L.C.
opportunities. We’ll be launching    local business.                       Membership Committee has              OFFICERS                                          Cullen McCarty, Smithville Digital
                                                                                                                 Travis Vencel, Vencel Services L.L.C,             Sarah Bard Rogers,
Women Excel Bloomington, a               On the advocacy front, the        been finalizing the structure          Chair                                              Irwin Union Bank & Trust Co.
series aimed at giving the diverse   Chamber will continue to follow       details and is excited about this

                                                                                                                                                                                                            Business Network
women in our business com-           business issues at the local, state   opportunity to better serve our
munity opportunities to interact,    and federal levels and advocate       membership.
                                                                                                                                       If you have comments, questions, or ideas regarding
share ideas, collaborate and grow    in the best interest of our mem-           Your Chamber staff looks
                                                                                                                BUSINESS NETWORK
                                                                                                                                   Business Network editorial content, please contact
personally and professionally.       bers. We will seek your input         forward to the exciting year                            Kathryn S. Gardiner at 812-331-4289 or
The Administrative Assistant         through this member-driven            ahead and the opportunities                                 If you are a Chamber member who would like to announce
Luncheon will recognize those in     process, encourage responses          the new year brings. Most of                            promotions, expansions, community events, or other news in the

supporting roles in our organiza-    to member surveys and polls,          all, we’d like to thank you for                         “Chamber Briefs” section, please contact Kelley Brown at the Cham-
                                                                                                                                   ber: 812-336-6381 or
tions who are so integral to our     and ask you to reach out to your      your continued support of the
success and day-to-day opera-        Advocacy staff as you encounter       Chamber and for your contribu-                              To advertise in Business Network, please contact Susan
                                                                                                                                   Rannochio at 812-331-4303. Be sure to ask about discount rate
tions. We will also bring you a      issues that impact your business.     tion to our mission to create                           packages for Chamber members!
Worksite Wellness event that will        In 2010, The Chamber’s            better business and a better com-
                                                                                                                                      For subscription information or customer service, please contact
look at ways to positively affect    Franklin Initiative will continue     munity. We’re glad YOU’RE IN                            Deborah Stroud at 812-331-4288 or
the health and morale of your        its strong partnerships with          in 2010!
                                                                                                                                       Please send press releases to
employees and improve the bot-       schools, build on its estab-
tom line. The Green Business         lished programs, and assist new                                                                   Thank you for your interest in Business Network!
                                                       • Juan Carlos Carrasquel, Century      • Indiana University Credit Union          • IU – Research Technology                                                                                               •             The Production House
    4               GOLD MEMBERS                         21 Realty Group                        Investment Services                        Center                                                                                                                 •             ProsLink, Inc.
                                                       • CFC Inc.                             • IU – Community Relations                 • IU – University Chancellor’s                                                                                           •             RE/MAX Acclaimed Properties
                                                       • Commercial Properties/               • IU – Hoosiers for Higher                   Office                                                                                                                  •             Rogers Group, Inc
                   • AccessAbilities, Inc.               Residential Realty                     Education                                • IU – Vice President for Capital                                                                                        •             Royal South Toyota-Volvo-Scion
                   • Andrews Harrell Mann Carmin
                     Andrews, Harrell, Mann,           • Communication Dynamics, Inc.         • IU – Neal-Marshall Black Culture           Projects and Facilities                                                                                                •             Shredding Unlimited
                     & Parker, P.C.                    • Cook Group Incorporated                Center                                   • IU – Vice President for Public                                                                                         •             SIHO (Southeastern Indiana
                   • Antique Bazaar                    • Crane Federal Credit Union           • IU – Office of Provost &                    Affairs and Government                                                                                                               Health Organization)
                   • AthELITE ORTHOpedics and          • Crown Management                       Executive Vice President                   Relations                                                                                                              •             Stampfli Associates CPA’s, P.C.
                     Sports Medicine                     Bloomington, Inc.                    • IU – Office of the Dean of                • Jemmadesigns                                                                                                           •             Stone Belt
                   • B & L Sheet Metal & Roofing,       • Gene Crum                              Students & Vice President                • Linda Joachim, RE/MAX Realty                                                                                           •             Stylemakers
                     Inc.                              • Discount Blinds & Verticals, Inc.      for Student Affairs                        Professionals                                                                                                          •             Tabor Bruce Architecture and
                   • Baugh Enterprises                 • Doering Consulting                   • IU – Office of the President              • John Bethell Title Company, Inc.                                                                                                     Design
                   • Best Beers, Inc.                  • First Financial Bank                 • IU - Office of the Provost –              • Mark Kruzan                                                                                                            •             TASUS Corporation
                   • Bill C. Brown Associates          • First Insurance Group, Inc.            Communication & Marketing                • Gigi Larmour-Goldin, RE/MAX                                                                                            •             Technology Service Corp.
                   • Bloomington Board of              • ForthPhaze Technology, LLC           • IU – Office of the Treasurer                Realty Professionals                                                                                                   •             Textillery Weavers
                     REALTORS®                         • Gates Insurance, Inc.                • IU – Office of the Vice President         • Mail Pak Savings                                                                                                       •             TGI Friday’s
                   • Bloomington Economic              • Gates Inc. Realtors & Developers       for Diversity, Equity, and               • Michael Korus, MAXIM Real                                                                                              •             Walnut Street Sampler
                     Development Corporation           • Grazie! Italian Eatery                 Multicultural Affairs                      Estate, Inc.                                                                                                           •             Weddle Brothers Construction
                   • Bloomington Ford                  • Hartman Inventory                    • IU – Office of the Vice President         • May Insurance Agency, LLC                                                                                                            Co., Inc.
                   • Bloomington Hardware              • Phil Hathaway, C.P.A.                  for Engagement                           • Monroe Bank                                                                                                            •             Peggy Welch
                     Company, Inc.                     • The Herald-Times                     • IU – Office of the Vice President         • My Sports Locker                                                                                                       •             WS Homes, Inc.
                   • Blue Ace Media                    • Inatrex, LLC                           for Life Sciences                        • Olson & Company, PC                                                                                                    •             Charlotte Zietlow
                   • Bounds and McPike                 • Indiana Comfort Systems LLC          • IU – Office of University                 • Scott Owens, RE/MAX Realty
                   • Bunger & Robertson                • Indiana Home Health Care Corp.         Human Resources                            Professionals
                   • C S Property Management           • Indiana University Credit Union      • IU – Real Estate Department              • Joyce Poling

                                                       • Harley-Davidson/Buell of                                                        Roots on the Square                                                                                                      Rejoins:
                          MEMBER                         Bloomington                            NEW MEMBERS                              124 N. Walnut Street
                         RENEWALS                      • IMA, Inc.                                                                       Bloomington, IN                                                                                                          Siam House
Business Network

                                                       • IU-Bookstore                                                                    Contact: Andrew Stevens                                                                                                  420 East 4th Street
                                                       • Jan Deckard                         Macy’s                                                                                                                                                               Bloomington, IN
                   • Anthem, Inc.                      • Judith A. Sharp                     3068 E. Third Street                        Sweet Grass Restaurant                                                                                                   Contact: Andrew Stevens
                   • Bill Holdeman                     • Merle Norman                        Bloomington, IN                             405 W. Patterson Drive
                   • Boys & Girls Clubs of             • Middle Way House                    Contact: Jennifer DeBolt                    Bloomington, IN
                     Bloomington                       • Nature’s Way Interior &                                                         Contact: Luke Combs
                   • Bunger & Robertson                  Exterior Landscape
                   • Cassady Electrical Contractors    • Options for Better Living, Inc.
                     Inc.                              • RE/MAX Realty Professionals
                   • Century 21 Realty Group           • Richland-Bean Blossom
January 2010

                   • CFC Inc.
                   • Chase
                   • Cheryl Terry
                                                         Community School
                                                       • Rogers Group Investments,
                                                                                                                                                    Target your
                   • Comprehensive Financial             Inc.
                     Consultants                       • Royal on the Eastside
                   • Country Hearth Inn and Suites     • Sam’s Club
                   • Crane Division                    • Sims Poultry Inc.
                   • David E. Lawler D.D.S.
                   • Dermatology Center of
                     Southern Indiana, P.C.
                                                       • Solution Tree
                                                       • Strategic Development Group,
                   • Dillard & Dillard Construction,   • The Center for Sound Sleep
                     Inc.                              • Trace Investigations
                   • Diversity Works                   • Understanding Cooperation,                                                                               A      G R E A
                                                                                                                                                                                 T E R
                                                                                                                                                                                                      B L O O
                                                                                                                                                                                                              M I N G

                   • Finelight                           Inc.                                                                                                                                                         T O N

                                                                                                                                                                                                                                                           C H A M
                                                                                                                                                                                                                                                                   B E R
                                                                                                                                                                                                                                                                                              O F           C O M
                                                                                                                                                                                                                                                                                                                  M E R C
                                                                                                     Business Network is the monthly maga-                                                                                                                       R 2009
                                                                                                                                                                                                                                                                                       VOL. 21
                                                                                                                                                                                                                                                                                                                          E                    P U B L
                                                                                                                                                                                                                                                                                                                                                       I C A T

                   • Firestone Complete Auto Care      • Uptown Café                                                                                                                                                                                                                           ,              NO. 10                                           I O N

                                                                                                     zine for the Monroe county business
                   • First Financial Bank              • Work One                                    community. Published in conjuction
                                                                                                     with the Greater Bloomington Chamber
                                                                                                                                                            The Chamber’s
                                                                                                     of Commerce, our popular magazine is                   Our Community’
                                                                                                                                                                           Franklin Initiative
                                                                                                                                                                          s Top Educators
                                                                                                                                                                                               to Honor
                                                                                                                                                                                                                             THE CHAMB
                                                                                                     distributed to over 23,000 people each
                                                                                                                                                                The Chamber’s
                                                                                                                                                           honor the comm Franklin Initiative will
                                                                                                                                                           9th Annual         unity’s top educa
                                                                                                                                                                        Educators of
                                                                                                                                                                                             on      Nov. 12

                                                                                                                                                                                                tors at the
                                                                                                                                                                                                                                     Focus on Ad
                                                                                                                                                          Dinner to be                  the
                                                                                                                                                                          held Thursday Year Awards

                                                                                                                                                                                                                                     at the Loca vocacy
                                                                                                                                                                         /Monroe Coun Nov 12 at the
                                                                                                     month!                                               Center These
                                                                                                                                                         given to teache
                                                                                                                                                                          highly covet
                                                                                                                                                                                          ty Convention
                                                                                                                                                                                       ed awards will
                                                                                                                                                                                                                                     and Federa State
                                                                                                                                                         selors admin rs program directors coun
                                                                                                                                                                       istrators instru
                                                                                                                                                        special progr
                                                                                                                                                                      ams from any ctional staff and
                                                                                                                                                        within Monr
                                                                                                                                                            Matt Wysocki
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                                                                                                                                                                                       accredited schoo
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                                                                                                                                                                    t with The Cham            orce

                                                                                                     Each issue provides stories of inter-             Initiative was
                                                                                                                                                      ity and quant
                                                                                                                                                                      pleased with ber’s Franklin
                                                                                                                                                                    ity of nomin
                                                                                                                                                                                     both the qual
                                                                                                                                                                                   ations that were
                                                                                                     est to thousands of readers. Monthly                                         ’S TOP EDUC
                                                                                                                                                                                  continued on
                                                                                                                                                                                                page 11

                                                                                                     themed features, business and com-
                                                                                                     munity stories and helpful guides are
                                                                                                     only a few examples of content.

                                                                                                     Don’t miss this great,
                                                                                                     targeted advertising
                                                                                                     opportunity!                                                                                  IN THIS ISSU
                                                                                                                                                                                                                                                                                      See story
                                                                                                                                                                                                                                                                                                on page 8
                                                                                                                                                                                                   Advocacy And
                                                                                                                                                                                                   Chamber Voice                         ............2
                                                                                                                                                                                                                  s.........................              Chamber’s Legis                                                                 October
                                                                                                                                                                                                  Chamber Briefs                               ......3                      lative Council.....                                                   2009
                                                                                                                                                                                                                                                         ’09 Legislative                               .8
                                                                                                     For information regarding                                                                    First Federal
                                                                                                                                                                                                                Focus Luncheon
                                                                                                                                                                                                                                                         Mary Jo Orlow
                                                                                                                                                                                                                                                                         Agenda Surve
                                                                                                                                                                                                                                                                        ski Joins The
                                                                                                                                                                                                                                                                                                y ....12
                                                                                                                                                                                                                                                                                                               Consider Value
                                                                                                                                                                                                                                                                                                               Fuse Awards
                                                                                                                                                                                                                                                                                                                              Over Dollars......
                                                                                                                                                                                                                                                           Chamber Staff                                      Health Care                        .......13
                                                                                                                                                                                                                                                                           ..........................1                    Reform..............
                                                                                                     advertising, please contact Susan                                                                                                                                                                3       Commercial
                                                                                                                                                                                                                                                                                                                          Real Estate In
                                                                                                                                                                                                                                                                                                                                              ......... 14

                                                                                                     Rannochio today at 331-4303.
 CHAMBER BRIEFS                                                                                                                                                                     5

         and Events

Volunteer volleyball                       Books, music, media and more! That’s what you’ll find at                Welcome to new Chamber member Douglas A. Flory, MD
coaches needed for                     Borders, conveniently located in the Eastland Plaza, on the south-      and AthELITE ORTHOpedics and Sports Medicine! After eight
Girls Inc.’s spring season             west corner of Third Street and College Mall Road. Borders is           years of practicing with a group in Indianapolis, Dr. Flory has
                                       always finding new ways to help their customers create richer           opened his own practice here in Bloomington, which combines
    Girls Inc volleyball is a
                                       and more satisfying lives through knowledge and entertainment.          state-of-the-art techniques with a personal approach to patient
recreational league focused on         If you’re looking for the perfect book to give yourself or a friend;
building fundamentals, improv-                                                                                 care. A board certified orthopedic surgeon, Dr. Flory has the very
                                       a quiet place to let your children explore the wonders of the world     unique distinction of being dual fellowship trained in both foot/
ing social skills and having fun.      through books and media; or just a place to relax with a good           ankle injuries and sports medicine (knee/shoulder). Dr. Flory
Coaches should be enthusiastic         book and a cup of warm coffee—stop by Borders today or visit            offers all appointments within 24-48 hours, custom orthotics
about empowering girls, have           their Web site at                                      and gait analysis, and performs all surgeries under nerve block
experience playing or coaching                                                                                 anesthesia, which provides excellent post-operative pain relief.
volleyball and be 18 or older.                                                                                 AthELITE ORTHOpedics and Sports Medicine is located just east
Time commitment is 2 to 3 hours                                                                                of College Mall off of Third Street/46 at 365 South Parkridge
per week on weekday evenings                                                                                   Road, Suite 102. Contact the team from AthELITE ORTHOpedics
from mid-January until mid-                                                                                    and Sports Medicine at 812-822-2675 or
April. Please visit our Web site
at http://www.girlsinc-monroe.
org/ or contact Nikki Brown at,
812-337-7313 to find out more.

Art Exhibition for Buskirk-                Macy’s, Inc. is a premier national retailer with brands that
Chumley to be held at Monroe           reflect the spirit of America. Now a new Chamber member,
Bank                                   Macy’s—located in the College Mall—delivers fashion and afford-
    Monroe Bank is proud to            able luxury to its customers here in Monroe County. The team at
                                                                                                                    Fried green tomato B.L.T.

                                                                                                                                                                                    January 2010
present “Captivating Moments           Macy’s puts their customers first by offering outstanding quality,
                                       value and personal attentive service. Stop by the Macy’s store at       shrimp and grits. Fried Twinkies.
at the Historic Buskirk-Chumley                                                                                Sweet Grass Restaurant offers
Theater” as part of the 2009           College Mall or visit
                                                                                                               great Carolina-inspired dishes
Annual Theater Photo Competi-                                                                                  in a comfortable, open setting.
tion. The Annual Theater Photo                                                                                 Located at 405 W. Patterson
Competition documents some                                                                                     Street, Sweet Grass and their
of the most remarkable mo-                                                                                     wonderful staff provide you with

                                                                                                                                                                                    Business Network
ments of 2009 at the historic                                                                                  a memorable dining experi-
Buskirk-Chumley Theater. The                                                                                   ence by emphasizing the finest
exhibition runs through Saturday,                                                                              and freshest product available.
                                                                                                               Great service and great food
Jan. 23. Members of the public
                                                                                                               combine—making Sweet Grass
are invited to self-tour the exhibit                                                                           a fast favorite of the whole fam-
at the Monroe Bank Art Gallery                                                                                 ily. Call 812-333-1043 or visit their Web site at www.sweetgrass-
on Kirkwood during normal                                                                             to see their lunch and dinner menus.
business hours: Mondays through
                                           Gryphon Technologies, LC, a dynamic company committed
Fridays form 9:00 a.m.–4:00 p.m.,
                                       to serving the national security interests of our country by com-
and on Saturdays from 9:00–            bining cutting-edge technologies with imagination and dedica-
11:00 a.m. For more information,       tion, is now a member of the Greater Bloomington Chamber of
visit:              Commerce. Gryphon Technologies is the federal government’s
                                       partner working in support of mission critical systems by provid-
City of Bloomington MLK                ing engineering, logistics, management and information technol-
Commission Seeks Volunteer             ogy support. To learn more about Gryphon Technologies, LC visit
Service Project Proposals              their Web site at
   Martin Luther King Jr. Day—
typically thought to be a “day
off ”—is being turned into a “day
on!” On Monday, Jan. 18 the city
of Bloomington’s Dr. Martin Lu-                                                The big red bulls eye is as
ther King, Jr. Birthday Celebra-                                           well known for great selection
tion Commission and the city’s                                             of merchandise found in their
Volunteer Network are coming                                               stores. The Chamber wel-
together to organize a birthday                                            comes back member Target!
celebration for Dr. Martin Luther                                          A first-in-the-market innova-
King, Jr. at the Buskirk-Chumley                                           tor and community-minded                Newly formed Orion Management Group has joined the
Theater.                                                                   partner, Target is located at the   Chamber as a new member. Orion Management Group has
                                                                           College Mall in Bloomington.        extensive property management experience across a wide spec-
   If you are interested in run-
                                                                           The store offers high-quality,      trum of asset classes including retail, residential, industrial,
ning a service project or simply                                           on-trend merchandise at             warehouse, office and mixed-use properties. Owner and founder
have an idea, this is your chance                                          attractive prices in clean,         Keith Williamson lists management services from on-site man-
                                                                           spacious and guest-friendly         agement to full-service management, including leasing, mainte-
                                                                           stores. In addition, Target         nance, rent collection and bill payment as those offered by Orion
               CHAMBER BRIEFS                                              operates an online business,        Management Group. Visit for
              continued on page 15                                                        more information.
                                                                          Chamber Offers New
                                                                          Women’s Lunch Series
                                                                                  Women Excel in Bloomington
                                                                                     kicks off on Jan. 28
                                                                             The Greater Bloomington Chamber of Commerce
                                                                         is proud to announce the launch of a new women-in-
                                                                         business networking lunch series—Women Excel in
                                                                         Bloomington. The series, which is part of the Cham-
                                                                         ber’s newly expanded programming for 2010, consists
                                                                         of informative lunches aimed at creating a relaxed but
                                                                         dynamic environment where women can learn from
                                                                         the experiences of other women, brainstorm ideas, and
                                                                         discuss issues relevant to them.
                           Third House:                                      The first Women Excel in Bloomington lunch is
                                                                         scheduled for Thursday, Jan. 28 with a panel format
                    The People’s Voice—Feb. 26                           featuring women from diverse sections of the commu-
                                                                         nity who will share excerpts of their professional and
                       Legislative Breakfast                             personal journey to the point they are at now. Con-
                                                                         firmed guests to date include: MaryFrances McCourt,
                   This is your chance to hear from your                 Treasurer–Indiana University; Pam Thrash–WBWB
                                                                         radio personality; Sherry Dunbar, Women’s Volleyball Coach–Indiana University and others. In addition, they
Business Network

                   legislators on what’s happening at the                will share what they have learned and the mentors who made the most significant impact on their lives—
                      State House during this session.                   both professionally and personally.
                                                                             “Being able to tap into a readily available resource—other local women—is a logical and incredibly sup-
                                     Holiday Inn Express                 portive way for women to grow personally and professionally,” said Kelley Brown, director of marketing
                             8:30-9:30 a.m. Doors open at 8:00 a.m.      and public relations with the Greater Bloomington Chamber of Commerce. “The WEB Lunch Series was
                                Continental breakfast provided.          established to give women an informal venue to discuss issues, concerns and opportunities faced by women
                        $9—Chamber members/$15—general admission         in business and in our community. Its focus is to be both educational and interactive.”
                      812-336-6381 or visit       The first WEB Lunch is scheduled from 11:30 a.m. to 1:00 p.m. on Jan. 28 at Chapman’s Restaurant at
                                                                         4506 East 3rd Street. Doors open for registration and additional networking at 11:00 a.m. The cost is $23
January 2010

                                                                         for Chamber members and $30 for general admission. Tickets may be purchased on the Chamber’s Web site
                                                                         ( or by calling the Chamber at 812-336-6381.
                                                                             Mark your calendars for other upcoming WEB Lunches: Mar. 23, May 24 (WEB Awards and Lunch) and
                                                                         Jul. 14.

                                                                             Drhea Townsend Joins The Chamber’s Franklin
                                                                               Initiative as New Stay-in-School Counselor
                                                                                Beginning this month, Drhea Townsend joined the Chamber’s Frank-
                                                                            lin Initiative as a Stay-In-School Counselor responsible for that program’s
                                                                            initiatives in Bloomington High School South. This position is part of the
                                                                            Stay In School Partnership the Franklin Initiative has with area Monroe
                                                                            County schools. Drhea joins Shaina Smith (Bloomington High School
                                                                            North) and Patty Goldman (Edgewood High School), who have been
                                                                            with the Franklin Initiative since October 2008.
                                                                                   The Stay In School Partnership between the Chamber’s Franklin
                                                                            Initiative and both local school districts is aimed at raising the gradu-
                                                                            ation rate and preparing struggling students for life after high school.
                                                                            Stay-In-School Counselors in each of the three major high schools work
                                                                            individually with students who are at risk of not graduating, helping to         Drhea Townsend. Courtesy
                                                                            improve attendance and academics and prepare them for continuing                 photo
                                                                            education or entry into the workforce.
                                                                                   “The Chamber’s Franklin Initiative plays a critical role in helping to increase our area school’s
                                                                            graduation rates. We are fortunate to have Drhea as part of our Stay in School Partnership team,” said
                                                                            Matt Wysocki, director of workforce development. “Her positive energy, proven skills and commit-
                                                                            ment to assisting young people succeed will allow her to make immediate contributions to this initia-
                                                                                   Drhea received her B.A. in Social Work from Indiana University in 2004 and has five years
                                                                            experience in providing case management, life skills, and support to children and families in our com-
                                                                            munity. Most recently, she worked for Centerstone in Bloomington as a behavioral health technician.
                                                                                   Please join us in welcoming Drhea to her new position with the Chamber’s Franklin Initiative!
                   Nation-Wide                                                                                                                                   7

  Designation makes Hirons a government go-to
   By Dana Dyer Pierson                of the change. This comes at a
                                       time when the government is
    Hirons & Company, one              ramping up on many projects.
of Indiana’s leading marketing,        We’re thrilled to be a part of the
public relations and advertising       pool of talent available to these
firms, is bringing local talent to      agencies.”
a worldwide audience, thanks to            The Hirons & Company GSA
its designation as a “favored pro-     staff includes former members
vider” by the General Services         of the United States armed
Administration. Hirons & Com-          forces and congressional offices,
pany is now certified to provide        as well as experts with extensive    Tom Hirons. Courtesy photo
a variety of services, including       legislative and public affairs ex-
advertising, public relations and      perience. As such, the company       of state-of-the-art, high-quality
marketing, marketing research          is qualified to work on projects      commercial supplies and services
and analysis, video and film
production, integrated marketing
                                       as diverse as defense, energy,
                                       environmental affairs, Medicaid,
                                                                            at volume discount pricing. All
                                                                            customers, even those in remote
                                                                                                                                 Love Coupons?
services, Web-based marketing,         nuclear materials, and Native        locations, can order the latest         Visit the Chamber’s Web site and download
and commercial art and graphic         American affairs.                    technology and quality supplies        valuable coupons from your favorite Chamber
design to a variety of local, state,       In the past, Hirons & Com-       and services, conveniently, and         members.
and federal agencies.                  pany has worked with the United      at most favored customer prices.
    In a nutshell, the designa-        States Department of Transpor-       GSA Schedules also offer the           Click the coupons icon on the home page!
tion streamlines the ability for       tation on the Highways for LIFE      potential benefits of shorter
Hirons & Company to work with          public information project, as       lead-times, lower administrative
agencies at all levels of govern-      well as on projects for the De-      costs, and reduced inventories.

                                                                                                                                                                 January 2010
ment. It also saves both the client    partment of Energy, NASA, the        The goal ... of the program
agency and Hirons & Company            Department of Defense, and the       is to simplify, streamline, and
time by streamlining the tradi-        National Park Service. In order      ultimately accelerate the process
tional bureaucratic spider webs        to more effectively meet the         for vendors to obtain schedule
often found when working with a        needs of this new function, Hi-      contracts.”
federal agency.                        rons & Company recently added            A testimonial posted by Mark
    Thomas Hirons is the presi-        three full-time staff members.       Kerrigan, the executive vice

                                                                                                                                                                 Business Network
dent, CEO, and CCO of Hirons               According to the GSA Web         president of Science Applica-
& Company, and he described his        site (, “GSA estab-      tions International Corporation
enthusiasm for the new designa-        lishes long-term government-         on the Hirons & Company Web
tion. “We’re certainly excited         wide contracts with commercial       site offers the client’s point of
about the vast changes occurring       firms to provide access to over       view: “I’m very pleased with the
at all levels of government,”          11 million commercial supplies       performance of Hirons & Com-
Hirons said to Reuters earlier this    (products) and services that can     pany when they’ve been asked to
year. “The opportunity to step in      be ordered directly from GSA.        assist SAIC on public outreach
at this historic juncture in federal   GSA Schedules offer custom-          activities for our federal clients,”
programs means we can be part          ers direct delivery of millions      Kerrigan said.

    The Lugar Burger’s Origins
       The October issue of Business
   Network featured a photo of U.S. Sena-
   tor Richard Lugar during the Cham-
   ber’s Federal Focus Luncheon held in
   August. Following the luncheon with
   the Greater Bloomington Chamber of
   Commerce, Senator Lugar visited the
   FARMbloomington restaurant in down-
   town Bloomington where Chef Daniel
   Orr serves the “Lugar Burger.”
       So how did the “Lugar Burger” get
   its name?                                   Chef Daniel Orr with Senator Lugar. Courtesy photo
       On May 22, 2008, Senator Lugar
   served Chef Orr’s Hoosier-raised bison burgers to his Republican colleagues at the Thursday Club
   Luncheon. The Thursday Club Lunch began as a small group of Republican senators meeting in their
   personal offices for lunch. Today, senators rotate hosting duties of the weekly lunches, sharing food
   and gifts that represent their home states.
       Following last year’s Thursday Club Lunch, Chef Orr renamed the burger in honor of Senator
   Lugar, and on May 6, 2009, Food Network Magazine named the Lugar Bison Burger the best burger
   in Indiana. Congratulations to FARMbloomington!
                                                                      Big Dogs Running
                                                                         Small, local businesses make tracks
                                                                           across the nation and beyond
                                                                             By Joel Pierson

                                                                          The world economy is chang-
                                                                      ing. With the globalization of
                                                                      business, opportunities abound
                                                                      for small, local companies to
                                                                      court major corporate clients
                                                                      from all over the world. The
                                                                      media have dozens of formal
                                                                      names for this business plan.
                                                                      In informal circles, it’s called
                                                                      “running with the big dogs,” and
                                                                      Business Network talked to two
                                                                      local companies that are doing
                                                                      just that.
                                                                          Blue Ace Media is a media          Jo Throckmorton of Blue Ace Media. Courtesy photo
                                                                      production company and adver-
                                                                      tising agency located in Bloom-
                                                                      ington. Among their many local         When I landed the larger project,      Mitsubishi, I go to auto shows
Business Network

                                                                      clients are some big international     I was now in the position to be-       and talk with the team on the
                                                                      names, including Lilly Pharma-         gin offering my services through-      ground who are there showing
                                                                      ceuticals and Toyota. Blue Ace’s       out the organization to the other      the new models. They are the
                                                                      owner and president, Jo Throck-        people I had met. I now had a          associates who have to carry out
                                                                      morton, talked to Business Net-        track record and therefore those       the initiatives from management,
                    Reserve Your Seat Today!                          work about what it takes to catch      associates felt more comfortable       so getting to know them and
                                                                      the attention of major clients.        working with me.”                      offering your services to them is
                        Women Excel Bloomington                       “Being able to find, attract, and          That was ten years ago, and in      what makes it happen.”
                                                                      land business—whether local,           the years that followed, Throck-           Does company size matter?
                               Lunch Series begins Jan. 28
January 2010

                                                                      regional, or national—all comes        morton presented himself to            Throckmorton professed, “My
                       11:30 a.m. –1 p.m. at Chapman’s Restaurant     down to one thing: relationships,      Toyota’s associates as a partner,      company is as big or as small
                   812-336-6381 or visit   whether that company is the            someone who was available to           as my client wishes it to be. It’s
                                                                      NCAA, Toyota, Cummins, or              help them with projects big or         about knowing and being able
                                                                      Mitsubishi.”                           small, to help them meet larger        to secure the very best creative
                                                                          He talked about securing Toy-      goals. “Because of this commit-        artists and team members for the
                                                                      ota as a client. “I was able to do a   ment to caring about the needs         work so the client gets a terrific
                                                                      project for Toyota after an initial    of the associates,” he said, “I was,   product on time and on budget.
                                                                      meeting by providing a service         after six years, in a position as a    We respond to the specific needs
                                                                      no one else had come to offer          true partner to be able walk into      of the client. This allows me
                                                                      them. After completing this very       the office of the president and         to offer some of the best and
                                                                      small project successfully, I put      CEO to just talk and catch up          brightest talents in the industry,
                                                                      together a larger plan for addi-       every time I visited the national      not only to my national clients,
                                                                      tional work and pitched it. Then       headquarters.”                         but to my local clients as well.”
                                                                      I continued to pursue the client           Marketing to global clients is         Another local business
                                                                      for a year until I got more work.      best done the same way as with         succeeding in the promotional
                                                                      Along the way, I met people in         local clients, as Throckmorton         marketing field is Winters
                                                                      the company, learned what they         explained. “Meeting people face-
                                                                      did and what they might need,          to-face is the best method. If I                    BIG DOGS RUNNING
                                                                      and filed that knowledge away.          want an automotive client like                        continued on page 9

                                                                                                                                                    Winters Associates’ Brent Slinkard.
                                                                                                                                                    Courtesy photo
BIG DOGS RUNNING                                                                                                                                      market. Currency exchange,
                                                                                                                                                      shipping product overseas,          9
Continued from page 8
                                                                                                                                                      and various time zones can be
                                                                                                                                                      challenging, but, he added, it is
Associates. For the past 35 years,                                                                                                                    worth the effort. The rewards—
the company has worked with                                                                                                                           as his client list demonstrates—
clients on marketing plans, mar-                                                                                                                      can be enormous.
keting communications, brand-                                                                                                                             What advice do these local
ing, promotions, and strategies                                                                                                                       success stories’ leaders have for
for retention and growth. Their                                                                                                                       small businesses hoping to make
impressive client base includes                                                                                                                       their way in the global market-
Conseco Insurance, Sony Disk                                                                                                                          place? Jo Throckmorton said,
Corporation, Shane Diamond                                                                                                                            “Love what you do. If you really
Company, Indiana University,                                                                                                                          love the work you are in, then
Hershey Chocolates, and yes,                                                                                                                          you will find a way to succeed.
even the White House. The Rea-                                                                                                                        If you’re just in the business to
gan and Bush administrations                                                                                                                          make money, your clients will
hired Winters for some of their                                                                                                                       know it, and before long you’ll
promotional needs in years past.                                                                                                                      be gone.”
    With decades of experi-                                                                                                                               And Brent Slinkard added,
ence in the industry, owner and                                                                                                                       “I suggest to you that this is
president Brent Slinkard has                                                                                                                          not about ‘big business,’ but
some thoughts on the subject of      Throckmorton (left) on the set of a commercial shoot. Courtesy photo                                             instead targeted business. We
“running with the big dogs.” He                                                                                                                       have some small retail shops in
told Business Network, “Global       most would take an aggressive           importance of company size,         many employees you have, and         Nashville and Bloomington that
clients expect nothing less than     approach with an online pres-           related to the ability to perform   your scope of clients are second-    ship product all over the world,
the local business on the corner.    ence,” he said, “we have found          well. They employ only about 20     ary or less. People need to know     because they have a unique and
They want to depend upon your        that working within the client          people full time, yet they fulfill   that you can provide a unique        specialized product or service.
company to perform and deliver       organization has worked better          clients’ needs like a much larger   and differentiating service to       Thinking globally is not just
as promised.”                        for our company. Once you do            corporation. Slinkard reflected,     their business, and for this ben-    another marketing strategy, but
                                                                                                                                                      instead another channel to your

                                                                                                                                                                                          January 2010
    When it comes time to            great work for someone, they are        “I believe that in-depth knowl-     efit, oceans do not matter.”
market the company to global         more likely to recommend you            edge about your client’s opera-        Slinkard acknowledged that        existing marketing plan.”
clients, Slinkard prefers to buck    to others.”                             tion is the most important fac-     there are a few challenges to
the Internet trend. “While              Winters de-emphasized the            tor. Where you are located, how     being a small business in a global

                                                                                                                                                                                          Business Network
                                              Marketing Smarts
                                              Building a brand and keeping
                                             promises to make business big
                                             By Elizabeth McMeekan                                                 he said. “It is the customer expe-
                                                                                                                   rience. This is where you create
                                               The swoosh. The color                                               loyalty and allegiance.”
                                           brown. An apple. Cinderella’s                                                That is why it is so impor-
                                           castle. Two golden arches. Even                                         tant that a business gives the
                                           young children easily recognize                                         time and attention necessary to
                                           these icons of American culture.                                        make each customer experience
                                           No words are necessary to iden-                                         positive, Myers said. Connecting
                                           tify Nike, UPS, Apple, Disney                                           with the customer is what brings
                                           and McDonald’s. Each of these                                           them back. Consistent, positive
                                           companies has created a unique                                          experiences for the customer in
                                           personality to set it apart—far                                         turn build business, but one bad
                                           apart—from its competition.                                             experience can do serious dam-
                                           This is what marketing is all                                           age in a hurry. In all transactions,
                                           about. So how does a small busi-     Don Taylor or D.R. Taylor and      you want to protect and preserve
                                                                                Associates. Courtesy photo         the brand.
                                           ness go about creating a person-
                                           ality?                                                                       The most visible element of
                                               “Think about how to distin-                                         branding is the company logo.
                                           guish your business from your                                           The best logos are simple, dis-
Business Network

                                           competitors,” said Joe Myers with                                       tinctive, and easily remembered.
                                           MyersCroxton Group, LLC. My-                                            Physically creating a logo is best
                                           ers says, regardless of company                                         left to the experts. Marketing
                                           size, whether it is mom and pop                                         professionals and graphic design-
                                           or a large corporation, every                                           ers are aware of what is already
                                           business owner needs to take                                            out there and know how to use
                                           time to sit down and conduct                                            color and line to the best advan-
                                           research. Discuss where the com-     Joe Myers of MyersCroxton
                                                                                                                   tage. They have the skills and ex-
                                           pany is heading and the image        Group. Courtesy photo              perience to design a logo that will
January 2010

                                           you wish to portray. Define your                                         work across all of your marketing
                                           target market. Find out who the                                         materials, in black and white as
                                           competition is, how they differ                                         well as 2-color and 4-color, on a
                                           from you and what makes you                                             billboard and embroidered on a
                                           better.                                                                 shirt.
                                               “You have to have that nailed                                            “A business owner could do
                                           down. You have to know what                                             something on his or her own, but
                                           makes you different,” said Kelly                                        it is important to connect with a
                                           King of Kelly King Designs.                                             professional” not only for their
                                           Then all your marketing efforts       Kelly King of Kelly King          expertise but for the relationship,
                   GREEN BUSINESS          should emphasize that difference.     Designs. Courtesy photo           said Myers. He’s seen business
                   BLOOMINGTON             “Your point of difference will be                                       owners forego a lawyer and
                   Continued from page 1   the reason a customer purchases                                         incorporate through an online
                                                                               and ask for input about how to
                                           from you and not someone else.”                                         service but later regret it when
                                                                               brand the company and build
                                               King gave the example of a                                          other legal matters arise and they
                                                                               trust with the target market. He
                                           business whose clientele was very                                       had no established relationship
                                                                               noted, “Every person getting a
                                           health conscious. The business                                          with a legal professional. It is
                                                                               paycheck has something worth
                                           distinguished itself through its                                        the same with other professional
                                                                               listening to.”
                                           choice of locally grown produce.                                        services.
                                                                                   As the brand is developed,
                                           A photograph of the vendor’s                                                 “It’s worth the money to as-
                                                                               care must be taken that the
                                           farm was placed where the                                               sociate with a lawyer, accountant
                                                                               company isn’t overestimating its
                                                                                                                   and marketing expert,” Myers
                                           customers could see it each time    capabilities. The company must
                                                                                                                   said. “There is nothing that can
                                           they came in as a simple remind-    be willing and able to live up to
                                                                                                                   replace building a relationship
                                           er of what set this establishment   the brand. Taylor explained that
                                                                                                                   with a professional whom you
                   CHAMBER VOICES          apart from the competition.         employees at all levels of the
                                                                                                                   can turn to from time to time for
                   Continued from page 3       Creating a brand—uncovering     company need to understand
                                                                                                                   advice. It’s good to have some-
                                           what makes your company             what the desired company image
                                                                                                                   one who understands and knows
                                           unique and wrapping all of your     is and be enthusiastic about pre-
                                                                                                                   you, who will work with you to
                                           marketing efforts around that—      senting that image. If outstand-
                                                                                                                   be successful.”
                                           must be a company-wide effort.      ing service is your proclaimed
                                                                                                                        It is true that a great deal of
                                               “Get as many people in the      cornerstone, then you need to
                                                                                                                   effort goes into branding a com-
                                           organization involved as pos-       have consistently outstanding
                                           sible,” said Don Taylor of D.R.     service throughout the business.
                                           Taylor & Assoc. LLC. Let them           Myers agreed. “Branding is                  MARKETING SMARTS
                                           know what the discussions are       not just a logo and advertising,”                continued on page 11
MARKETING SMARTS                     dentist who had branded himself        enlisted Taylor’s marketing skills
                                     as a top cosmetic dentist. With        and within a year the dentist had                                                                    11
Continued from page 10
                                     eight new dentists in town and a       rebranded himself in the com-
                                     slowing economy, people weren’t        munity and was growing his new
pany, so much that it is hard to     spending money on cosmetic             practice.
believe the process would ever be    dentistry. Taylor worked with             “Successful branding (and
repeated. Sometimes, however,        him to create a new brand as a         rebranding) is about creating a
rebranding is necessary. Smart       general dentist. This brought new      feeling, a personality, a connec-
business owners will recognize       patients into his dental office and     tion with your target market,”
a need for repositioning the         helped him grow his client base        King said. When you connect
company.                             even in a downtime.                    with your audience, a relationship
    When a company begins                Another dentist needed to          begins and your business will
to lose market share, rebrand-       disassociate himself from his          flourish.
ing may be its salvation. Taylor     former partners who had been
described the plight of a local      involved in illegal activities. He

                                                            The Greater Bloomington Cham-
                                                              ber of Commerce is proud to
                                                             announce its calendar of events
                                                            through September of 2010. We
                                                            thank our generous sponsors and
                                                          our wonderful volunteers for helping
                                                           to make these events and programs
                                                           possible. Please call The Chamber
                                                          (812.336.6381) or see The Chamber’s

                                                                                                                                                                                 January 2010
                                                            website (www.ChamberBlooming-
                                                    for more information.                                Connect your business with the
                                                                                                                            name that means business!

                                                                                                                              The Greater Bloomington
                                                                                                                               Chamber of Commerce

                                                                                                                                                                                 Business Network
                  2010 Calendar of Chamber Events
                                                                                                                 Sponsorship opportunities available. Call today! 812.336.6381
     January       28th Women Excel in Bloomington (WEB) Lunch Series
                   29th Third House: The Peoples’ Voice

     February      2nd Worksite Wellness Workshop
                   9th “Grow Your Business Through Twitter: Presented by the Author of
                        Twitter Marketing for Dummies” Workshop
                   16th Annual Governor’s Lunch
                   26th Third House: The Peoples’ Voice

     March         23rd Women Excel in Bloomington (WEB) Lunch Series
                   29th Power Lunch for Chamber Members
                   30th Green Business Workshop

     April         2nd Third House: The Peoples’ Voice
                   21st Administrative Assistant Lunch

     May           24th Women Excel in Bloomington (WEB) Lunch and Awards

     June          16th Annual Golf Scramble
                   23rd (Rain date for Annual Golf Scramble)
                   28th Power Lunch for Chamber Members

     July          14th Women Excel in Bloomington (WEB) Lunch Series
                   19th Power Lunch for Chamber Members

     September 22nd The Chamber’s Annual Meeting & Community Awards
               TBD The Fire & Ice Tailgate Party

                     Events with dates yet to be announced Two Federal Focus Lunch events.
12                     Monroe County
                   Emergency Management
                    Reminds You to Travel
                      Safely This Winter

                       To aid you and your
                   employees in knowing what
                   to expect in Monroe County,
                    the Indiana Department of
                   Homeland Security’s Winter
                       Weather map is now
                     available on the Monroe
                        County Emergency
                     Management’s webpage.
                     This map will give you
                     up-to-the-minute travel
                    status within the County.
                     If you have employees
                      who reside outside of
                   Monroe County, encourage
                   them to utilize this map to
                   know the exact conditions
                     within Monroe County.

                          To view the
                   Winter Weather map, visit:

Business Network

January 2010
CLICK, CLICK, BUY                                                                                                                                                                       13
Continued from page 1

Marketers work to understand
the differing search formulas
and advantageous variables to
build into Web sites.
    East explained that search
engines have algorithms with
hundreds of variables, only
some of which involve key
words matching verbiage on
your site. The many other fac-
tors include:
    • How popular is your Web
    • How relevant to the key
words is your site’s content?
    • How much content does
your site have?
    • How many other sites
link to yours?
    While ranking in organic       Pat East of Hanapin Marketing.                                               Suso Technology’s Marina Krenz. Photos by Deborah Stroud
searches is free, you can also
invest in pay-per-click adver-     ad appear among more promi-          keting tools.”                         advertisements, smaller imag-         want to hear about advertise-
tising, sometimes known as         nent sponsored links. Each time         Content is most important.          es—often flashing or waving to        ments and specials. They want
“Google ad words.” You bid on      someone clicks on your ad, your      Krenz advised, “Make sure that         get attention—placed on affiliat-     more of a behind-the-scenes
phrases and key words under        company’s account is charged.        once customers actually get            ed sites. Krenz believes “banner      understanding of what’s going
which you want your company        You pay nothing to show your         there, you get their attention and     ads have kind of become useless       on.” Revealing how you make
to be found. Those who pay         ad over and over. You only pay       keep them on the Web site.” She        over time...Now people learn          decisions or why you produce

                                                                                                                                                                                        January 2010
more land higher and more          Google or Yahoo when some-           said Web site designers should         to ignore them.” But East said,       products a certain way provides
often in search returns for        one is interested enough to click.   think from the customer’s              “Banner advertising can work if       freshness and personal interac-
their key words. For example,      On the other hand, you pay           point of view, not the business        done properly.”                       tion. “If you be real and be
for its client Author Solutions,   even if you don’t close a sale.      owner’s. Retail stores do well             Luzius said e-mail cam-           more personable with people,”
Hanapin Marketing likely bid                                            putting clearance sales first on       paigns are “very explosive            said Luzius, “they are going to
on key words “publishing,”               Content counts                 their sites. Companies get better      right now, because you want           stay more connected with you
“publishers,” “self-publishing”        Internet searchers are “look-    results when their sites highlight     an easy, simple way to continu-       via your Twitter and Facebook

                                                                                                                                                                                        Business Network
and thousands more. For Cook       ing to solve a problem,” coun-       services others don’t offer.           ously communicate with and            sites.”
Medical, they might bid on         seled East. “Get your Web site          Luzius agrees: “You can’t           educate your customers.” Mass
“medicinal” and “health care,”     to come up first, and typically      get around it, you can’t fake it ...   e-mails can be cost-effective in           After the interface
along with tens of thousands       you’ll win that customer and         You must have outstanding con-         promoting products, and they              East and Krenz emphasized
more. TLS.NET bids on phrases      increase your market share.”         tent that is unique and always         can easily provide quantifiable       that revenues depend on how
like “web application develop-     Still, said Krenz, “to increase      changing.”                             results, as companies track how       your company responds after
ment in Indiana.” More popular     customer activity it takes more                                             many people are responding and        the Internet contact. You want
key words are more expensive.      than just being put on top ...           Beyond banner ads                  coming to the Web site. Luzius        to “make sure that the people
    Paying per click makes your    You have to utilize all your mar-       You can buy targeted banner         encourages clients to continu-        clicking on your listings are
                                                                                                               ously compare results of differ-      actually going to the right page
                                                                                                               ent marketing methods, in order       on the Web site, and make sure
                                                                                                               to “spend your money in the           those visitors are turning into
                                                                                                               right way.”                           customers,” said East. Luzius
                                                                                                                   Most social networking            pointed out that “Their first
                                                                                                               options are free. Facebook and        time on your site, they’re not
                                                                                                               MySpace keep you in touch             always going to buy ... Touch
                                                                                                               with your customers and “give         them on a regular basis with
                                                                                                               a personal touch to what you          new information to draw them
                                                                                                               do,” said Krenz. Restaurants and      back into the site.”
                                                                                                               stores use Facebook and Twitter           “All marketing rules apply,”
                                                                                                               to post sales and freebies exclu-     Krenz affirmed. She defined
                                                                                                               sively for people who have            success as either making a sale
                                                                                                               signed up. Facebook fan pages         or getting a customer to contact
                                                                                                               make announcements pop onto           you and ask a question, say-
                                                                                                               the “walls” of their Facebook         ing, “You have to go for action
                                                                                                               “friends.” Krenz recommended          when you build the site.”
                                                                                                               getting customers started post-           Luzius advised that thinking
                                                                                                               ing positive reviews or holding       through your business goals is
                                                                                                               conversations about your prod-        the important first step to cre-
                                                                                                               uct, as does Oliver Winery.           ating a game plan for Internet
                                                                                                                   Luzius said Facebook pages        marketing. Be prepared to con-
                                                                                                               and Twitter accounts can              tinuously analyze and adjust.
                                                                                                               generate exponential growth           Gauge and verify success, and
                                                                                                               in interested people. He cau-         constantly improve on what’s
                                                                                                               tioned that “people do not just       working.
                   Spotlight: Markey’s Rental & Staging
                         By Jackie Finch                                                                                                                               hired at an entry level with de-
                                                                                                                                                                       grees from technical schools and
                       It all started in 1959 when                                                                                                                     universities and receive further
                   Martelle “Marty” Markey began                                                                                                                       training as they go along. This
                   renting 16-millimeter films to                                                                                                                       method allows the company to
                   customers. Similar to the video                                                                                                                     promote from within and make
                   rental businesses of today, Mar-                                                                                                                    certain that technicians incor-
                   key would rent Hollywood films                                                                                                                       porate Markey’s commitment to
                   for use by large groups.                                                                                                                            customer service into their daily
                       “The company was originally                                                                                                                     work ethic.
                   called Markey’s Ideal Pictures                                                                                                                          “It seems like technology is
                   and offered motion picture rent-                                                                                                                    always one step ahead of the
                   als for schools and businesses                                                                                                                      game and luckily we have some
                   and functions like that,” said                                                                                                                      guys who work for us to help
                   Dan Kauffman, operations man-                                                                                                                       keep us up to speed,” Kauffman
                   ager for the Bloomington office                                                                                                                      said. “The evolution in projec-
                   of Markey’s Rental & Staging.                                                                                                                       tion has been a major change ...
                   “It was mostly second-run Hol-                                                                                                                      It seems like all the technology
                   lywood films.”                                                                                                                                       is getting smaller and more ef-
                       Then Markey got a request                                                                                                                       ficient and our staff stays on top
                   that steered her company into a                                                                                                                     of the changes.”
                   new and profitable path. “At one                                                                                                                         Although many people may
                   point, one of her clients asked                                                                                                                     have attended functions where
                                                       Chuck Markey, owner, with Daniel Kauffman, Bloomington operations manager, and Roe Wright, regional director.
                   Markey if she could provide an      Courtesy photo
                                                                                                                                                                       they enjoyed the multimedia,
                   overhead projector,” Kauffman                                                                                                                       they may not have realized that
Business Network

                   said. “It snowballed into what it                                                                                                                   Markey’s provided the techno
                   is today.”                          continues as a family-owned               “Audiovisual presentations        the company has grown and           wizards and equipment behind
                       Determined to meet her cus-     business under the direction of       have become an integral part of       changed since it started in         the scenes.
                   tomer’s needs, Markey found a       Markey’s son, Chuck Markey.           almost all functions,” Kauff-         1959,” Kauffman said. “I don’t          “We keep really busy,” Kauff-
                   projector and soon began taking     Today, Markey’s Rental & Stag-        man said. “People like to see the     think anyone could imagine the      man said. “We do a lot of work
                   other equipment requests from       ing is a comprehensive com-           state-of-the-art technology.”         changes in technology that have     with Indiana University, with
                   customers. Before long, her         munication company for event              A member of the Greater           occurred since the company          area hotels and meeting venues.
                   company had expanded into an        rental and staging. It offers         Bloomington Chamber of                started.”                           We do a lot of awards events,
                                                       in-house support services for         Commerce since 1992, Markey’s            Keeping up with technol-         ceremonies, trade shows and
January 2010

                   audiovisual resource for custom-
                   ers. In 1970, Markey’s bought its   convention centers and hotels,        Rental & Staging is located in        ogy is a major task and Markey’s    corporate events.”
                   first audiovisual inventory for      on-site corporate services, com-      the Bloomington Convention            Rental & Staging has a staff            Markey’s Rental & Staging
                   rental customers and established    puter rental, duplication, video      Center at 302 S. College Avenue.      prepared to handle that, Kauff-     recently reached an agreement
                   delivery services. The company’s    production and basic equipment        Now celebrating its 50th anni-        man said. Some employees have       with the Indianapolis Colts to
                   goal then was the same as it is     rental. Markey’s specializes in       versary, Markey’s Rental & Stag-      been with the company for two       serve as their “Preferred Event
                   today—to provide excellent cus-     providing creative solutions for      ing has grown to a staff of more      decades and work very hard to       Production Company” for the
                   tomer service at a fair price.      corporate theater, live event         than 125 with offices in Indiana,      keep up with the fast changes in
                       Although Martelle Markey        management and audiovisual            Iowa, Ohio and Florida.               technology.                          MARKEY’S RENTAL & STAGING
                   died in 1998, the company           presentation support.                     “It’s amazing how much               Most Markey employees are                  continued on page 15
MARKEY’S RENTAL & STAGING                                    CHAMBER BRIEFS                                                                                                         15
Continued from page 14                                       Continued from page 5

2009 and 2010 seasons. The arrangement incorporates          to get involved! Groups planning
Markey’s professional expertise for all Colts’ special       service projects should complete a
events over the next two years.                              proposal form so the community
    Markey’s past event experience with the Colts has        can be made aware of projects and
included the Super Bowl XLI Celebration Party at the         funding and volunteer needs.
RCA Dome, Quest for the Rings Promotion at Monu-                If you have any questions
ment Circle, Super Bowl XLI Ring Ceremony at the             please e-mail Craig Brenner at
Indiana Roof Ballroom and other special teams events. or
    With a background in stagecraft, Kauffman has been       Bet Savich at savichb@blooming-
with the company since 1993 and enjoys the challenges
of the business. “What I like best is the chance to inter-                                                 n                                                        Medicine,
                                                                                                          On Thursday, Dec. 17, AthELITE ORTHOpedics and Sports Medicin
act with folks around town and to work with something                  Other News                          ed
                                                                                                      located at 365 South Parkridge Road Suite 102, opened its doors to
in which I am so interested.”                                                                         Bloomington residents. On hand for the ribbon-cutting celebration:
    A strong believer in supporting the community,           City, County Collaborating to            (L-R) Beverly Calendar-Anderson, Safe and Civil City Director–City
Markey’s Rental & Staging is very active as a sponsor of     Enhance Communications                   of Bloomington; Tiffany Welton, AthELITE ORTHOpedics’ staff; Rick
fund-raising events. “We are sponsors of the IU Dance        About H1N1                               Schmidt, Chamber Ambassador/TASUS; Douglas A. Flory, MD; Crystal
Marathon that benefits Riley Hospital,” Kauffman said.            The city of Bloomington and          Crider, AthELITE ORTHOpedics’ staff; and Katie Bruhn, New Member
                                                                                                      Coordinator–Greater Bloomington Chamber of Commerce. Courtesy photo
“We provided the video monitors that showed video            the Monroe County government
clips.”                                                      are teaming up to educate residents
    Created 19 years ago, the Dance Marathon has raised      about H1N1, including provid-            The city’s web page also             has made free leaf bags available
over $7 million for children at Riley Hospital by raising    ing tips on staying healthy, how to   includes links to various state and                          October.
                                                                                                                                           to the public since October The
funds for the Ryan White Infectious Disease Center. The      avoid spreading the flu and contact    federal health agencies, a video on     bags will be collected by city sanita-
Dance Marathon is run entirely by students and volun-        phone numbers for those seeking       flu prevention and an option to          tion on regular trash collection
teers who work year round to ensure the success of the       medical care.                         subscribe to text updates from the      days through Jan. 15 and will not
annual 36-hour marathon.                                         Working in conjunction with       CDC. Periodic updates will also         require a sticker.
    Markey’s also was part of the recent seventh annual      the County Health Department,         be available on the city’s Facebook         Leaf bags can be picked up five
“PeyBack Bowl” in Indianapolis. The fundraiser hosted        the city has posted periodic up-      page,          at a time at the following locations:

                                                                                                                                                                                    January 2010
by PeyBack Foundation President Peyton Manning part-         dates and information on upcom-       bloomington, and Twitter feed,          Bloomington Fire Stations, Bloom-
ners with celebrities and corporate sponsors for a night     ing public meetings on its Web           ington Public Works Department,
of competitive bowling, music, auction and dinner. As a      site,,      ton.                                    and Bloomington Sanitation
sponsor and participant in the event, Markey’s Rental &      and is offering a local information                                           Garage. For more information
Staging fielded a bowling team of five along with celeb-       hotline, 812-339-H1N1 (4161),         City of Bloomington Sanitation          regarding leaf bag procedures,
rity bowler Bill Pollan from the Indianapolis Colts. Mar-    that residents can check to receive   Makes Free Leaf Bags Avail-             please contact Shelby Walker, city
key’s team took second place in the bowling while Chuck      updates. Much of the informa-         able for Fall                           director of sanitation, at 812-349-

                                                                                                                                                                                    Business Network
Markey was honored as the highest sponsor bowler. The        tion can be found on the County          In effort to keep Bloomington        3443 or visit the city’s sanitation
PeyBack Bowl is one of the largest fundraisers for the       Health Department Web site,           beautiful through the changing          Web page at www.bloomington.
foundation, raising a total of $335,000 in 2009.              seasons the city of Bloomington

Continued from page 13
     Business Network   January 2010

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