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									Microsoft’s Virtualization in Retail
Survey Research Results
Survey of Technology Decision-Makers




                                       www.krcresearch.com
Survey Methodology
DATA COLLECTION DATES:   February 21 – March 10, 2008

METHOD:                  Telephone survey

SAMPLE SIZE:             205 Technology decision-makers

SAMPLE:                  Decision-makers who have IT management
                         responsibilities for store locations or regional/national
                         headquarters for retail companies with annual
                         revenues of $250 million or more




                                                                         www.krcresearch.com
Executive Summary




                    www.krcresearch.com
Executive Summary
• Close to three quarters (71%) of the retail companies surveyed use virtualization
  technologies to isolate operating system instances, applications, data or transaction
  services in their stores or headquarters.
     –   More than eight in ten (82%) respondents who support their store locations say they use this technology.
     –   Health and Personal Care companies were most likely to say they use this technology (84%), while
         Specialty Retail (59%) and General Merchandise (43%) companies are least likely.
     –   Among the 29% who say they are not using this technology at this time, one-quarter (25%) say their
         company is considering implementing this technology.


• Among those currently using or considering implementing virtualization to isolate
  operating system instances, applications, data or transaction services:
     –   More than a third (37%) say they are using or considering using this technology both within their store
         locations and their centralized locations and data centers.
           •   However, these companies appear more likely to want to use them within their centralized locations and datacenters
               (40%) rather then their store locations (15%) if they chose between the two.
     –   Only 12% of companies who say they are currently using this technology acknowledge that they are also
         using it for other purposes.
           •   Among these respondents they are most likely to say they are using it for Applications (41%).
     –   Retail companies who are using this technology are more likely to say they have implemented Server
         virtualization (82%) – followed by Application (51%), Desktop (41%) and Presentation (36%).
           •   Interestingly, companies with revenues of $1 billion or more are more likely to say their company has implemented
               Application (71% vs. 43%) and Presentation (57% vs. 29%) virtualization technology.
           •   Among the 15 companies who say their company is still considering implementing virtualization technology, 87% of
               them say they are considering implementing Server virtualization.



                                                                                                                      www.krcresearch.com
Executive Summary
• Companies who acknowledge using virtualization technologies within their store
  locations say numerous reasons impacted their company’s decision to do so, with
  half of them saying cost savings (49%) played a part.
     –   Additionally, more than four in ten respondents say how this technology makes it easier to
         respond to issues and failures of applications and systems (46%) as well as how it helps
         them save space (43%) played a part.
     –   Being easier to respond to issues and failures of applications and systems (23%) received
         the most responses when asked which reason impacted their company’s decision the
         most.
           •   This was especially true among companies with annual revenues under $500 million (32%).


• Among those who are not using or considering implementing virtualization to isolate
  operating system instances, applications, data or transaction services, half say the
  main reason is the cost (51%). Another 41% say the main reason is that this is not a
  priority at this time.
• Close to three-quarters (71%) of all respondents say they would consider Microsoft
  based virtualization technologies when determining their next IT purchase, with more
  than a third (37%) saying they would “definitely” consider them.



                                                                                                  www.krcresearch.com
Detailed Findings




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Currently Using or Considering Virtualization Technology

                                                                  IF NO/DON’T KNOW – Is your company considering using
  Does your company use virtualization technology to isolate
                                                                      virtualization technology to isolate operating system
 operating system instances, applications, data or transaction
                                                                 instances, applications, data or transaction services in your
      services in your store locations or headquarters?
                                                                                 store locations or headquarters?




                    71%                          28%                 25%                           75%




                        Yes      No/Don't know                                         Yes      No/Don't know




               Base: BDM=78, TDM=85                                                                         www.krcresearch.com
Where are they using Virtualization Technology?

    N=146 – Does your company use virtualization at store locations or at centralized locations such as datacenters?

N=15 – Is your company considering using virtualization at store locations or at centralized locations such as data centers?

                                                                                  Combined Results


                                                          14%
     Yes, store locations only                                                            15%
                                                            20%


                                                                       42%
   Yes, Central/Datacenter only                                                           40%
                                                            20%


                                                                    36%
               Yes, both                                                                  37%
                                                                          47%


                                                     7%
            No/Don’t know                                                                  7%
                                                          14%

                                                                  Using (n=146)      Considering (n=15)


                                                                                                                       www.krcresearch.com
What else are they using Virtualization for?

N=146 – Does your company use virtualization for any other purposes? If yes, please tell us how else your company is using virtualization
                                                             technology?




                 No/Don’t know                                                                                      88%

                 Yes                                                     12%

                     Applications                                                        41%

                     Servers                                                18%

                     Card accounts                                          18%

                     Desktops                                               18%

                     Patient processing/roll                             12%

                     Payroll/punch clock purposes                        12%




                                                                                                                       www.krcresearch.com
Types of Virtualization

           N=146 – Which of the following types of virtualization has your company implemented?




         Server                                                                                   82%



         Application                                                         51%



         Desktop                                                     41%



         Presentation                                            36%



         NONE OF ABOVE               1%




                                                                                                  www.krcresearch.com
Impact of decision to implement Virtualization

N=74 – Which of the following reasons impacted your company’s decision to implement virtualization within its stores or remote locations
   the MOST? From the same list, please tell me if you think any of these reasons impacted your company’s decision to implement
                                         virtualization within its stores or remote locations?




                                                                                                MOST             Impacted decision

             Save space                                                                          14%                    43%

             Cost savings                                                                        15%                    49%

             Energy savings                                                                      18%                    31%

             Easier to centralize deployment/management of applications                          14%                    35%

             Easier to respond to issues/failures of applications/systems                        23%                    46%

             Easier to provide security (centralized)                                            12%                    38%

             GRC, Governance Regulatory and Compliance (e.g. PCI or DSS)                         3%                      4%

             Other/Don’t know                                                                    2%                      1%




                                                                                                                      www.krcresearch.com
Main reason not implementing Virtualization

  N=37 – Which of the following do you believe is the main reason your company is holding off on implementing virtualization?




                Cost                                                                    51%



                Not a priority                                                  41%



                Complexity                       3%



                Legacy issues                    3%



                OTHER                            3%




                                                                                                                 www.krcresearch.com
  Likelihood to consider Microsoft

          How likely would you be to consider Microsoft-based virtualization technologies when determining your next IT purchase?




                                                                                                     Would consider:
                                                                                                   • Definitely 37%
                                                                                                   • Probably 19%
                                  Might or might
                                     not 24%                                                       • Possibly 15%


                    Would not                                                                        Would not consider:
                   consider 4%                                                                     • Definitely not 1%
                                                                                                   • Probably not 2%
                                                          Would consider
                                                                                                   • Possibly not 1%
                                                               71%




Base=All Respondents

                                                                                                                       www.krcresearch.com
Appendix




           www.krcresearch.com
Respondent Profile
Retail category                  Primarily Support
Convenience/Gas             6    Store locations                      50
Specialty Retail            21   Regional headquarters                56
General Merchandise         7    National headquarters                50
Food and                    37   Revenue
Beverage/Service
                                 $250 million to under $500 million   29
Health and Personal Care    28
                                 $500 million to under $1 billion     42
                                 $1 billion or more                   13
Job Title
                                 REFUSED (but over $250 million)      16
CTO                         30
SVP, IT stores operations   8
SVP, IT Enterprise          2
architecture
VP, IT stores operations    11
VP, IT Enterprise           8
architecture
Director, IT stores         20
operations
Director, IT Enterprise     1
architecture
OTHER                       23

                                                                           www.krcresearch.com

								
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