; DeNA’s Third Quarter for FY10 Closes with a Record-Setting $359 Million in Revenue
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DeNA’s Third Quarter for FY10 Closes with a Record-Setting $359 Million in Revenue

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SAN FRANCISCO--(EON: Enhanced Online News)--DeNA, the leading global mobile and social games company, has announced today that its third quarter net sales performance was $359 million. DeNA now projects a $1.3 billion dollar year. img border='0' title='Add to Google' alt='Add to Google' s

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									DeNA’s Third Quarter for FY10 Closes with a
Record-Setting$359 Million in Revenue
DeNA Reports Fifth Consecutive Quarter of Increasing Revenues, While Prepping the Launch of
mobage, the Global Smartphone Social Gaming Service

February 01, 2011 07:29 PM Eastern Time  

SAN FRANCISCO--(EON: Enhanced Online News)--DeNA, the leading global mobile and social games
company, has announced today that its third quarter net sales performance was $359 million*. Earnings jumped to
250 percent higher than last year’s third quarter and marks the fifth consecutive quarter of increasing revenues.
DeNA now projects a $1.3 billion dollar year, with nearly tripling dividends, in the period to close March 31, 2011.

“We are very pleased with a remarkable quarter,” Tomoko Namba, CEO, DeNA, stated. “We are looking forward
to announcing an exceptional year in sales for DeNA, thanks to our diverse catalog and market expanding strategies.
We are also razor-focused on delivering the mobage smartphone platform this Spring.” 

During the last quarter, the content of social games provided on Mobage Open Platform became more diverse and
business expanded for both in-house and third-party games. As of Jan. 25, 2011, DeNA reports 309 partner
developers and 764 game titles. In its Japanese home market, registered consumers over the age of 30 increased as
Mobage-Town widened its reach due to broader content and successful new marketing strategies.

DeNA also reports that its integration with Western acquisition ngmoco is complete, and the merged entity confirms
progress toward launching the global mobage smartphone platform this Spring. ngmoco became a wholly owned
subsidiary in Fall 2010, as part of DeNA's “X-Border/X-device” global strategy.

Last quarter DeNA entered into a hardware alliance for integration on a group of new handsets by Samsung
Electronics. The phones will use a version of the mobage smartphone service to power Samsung's Android devices
and are due to launch in Spring 2011, internationally.

* Dollar values reported are based on the exchange rate on Jan. 31, 2011.
1JPY = 0.0122USD.

About DeNA

Founded in 1999, DeNA Co., Ltd. is the global leader in social games and social networking in mobile. DeNA's
Mobage-Town social gaming network has more than 24 million registered users in Japan on feature phones. In 2010
DeNA formed an alliance with Yahoo! Japan to create the Yahoo! Mobage experience and bring social gaming to
the desktop. Now the company’s X-Border/X-Device strategy will bring DeNA and mobage to the smartphone and
a worldwide consumer and developer base.

Contacts
DeNA
Sibel Sunar, 323-309-7094
sibel@denaglobal.com

Permalink: http://eon.businesswire.com/news/eon/20110201007664/en/DeNA/ngmoco/mobage

								
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