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									Michael Graham

             210 West 88th Street; New York, NY 10024  c 346-555-5555 
             5555w1q@comcast.net

PROFILE      Seasoned, strategic advertising and integrated marketing
             communications campaign manager with a focus on business and
             consumer technology, electronics, telecommunications and finance.

MISSION      Directly contribute to growth of client and agency domestic and
             international business by
              Improving value of the agency worldwide network to clients and value
               of clients to the agency network. Through this, greater profitability for
               all.
              Successfully applying focused approach to achieving business,
               marketing and communications goals through out-of-the-box thinking,
               creative business ideas, integration and organic growth.

EXPERIENCE Nikon – New York, NY                                   7/05 – present

             SVP, Group Integrated Marketing Director

             Lead all Nikon North America consumer digital camera, video, photo
             printer, HDTV and emerging digital imaging product advertising and
             integrated marketing . Manage global, three-year, exclusive
             sponsorship and talent agreement between Nikon, Illia Kreatkin and
             other partners (Nike, Prince, WTA, et.al.) – including extensions and
             approvals across global networks. Campaign activity directly
             contributed to digital cameras achieving #1 position in US.


             J. Walter Thompson – New York, NY                       3/00 – 6/05

             Group Account Director                                   5/03 – 6/05
             Verizon

              Oversaw global repositioning of Verizon (largest bankruptcy in
              history) in advertising and integrated marketing communications
              campaign activity across corporate, large enterprise/medium/small
              business, government, channel, conferencing, government policy
              and employee recruitment targets.
               Responsible for estimated $250MM+ in billings as well as team of
                six account / financial managers.
               Spearheaded creative business ideas and integrated marketing
                extensions leveraging brand strengths
 - Industry first, built-in anti-SPAM virus protection for
    consumers, enterprises and small business,
 - Revolutionary, low-cost VoIP Internet calling options and
    global Wi-Fi rollout leveraging UUNet,
Effectively leveraging alliances and co-marketing with Microsoft, Cisco
and other industry leaders.

Senior Account Director                              3/00 – 5/03
Intel

Brand steward across geographies and Intel initiatives
(corporate, consumer, enterprise/medium/ small business, Intel
Inside Program, Intel Developer Program, OEM partner network,
channel, emerging markets) for advertising and integrated
marketing communications campaign activity from global
strategic planning through worldwide execution.
 Managed multiple worldwide advertising campaign launches,
  integrated activity and sustaining programs for Intel initiatives –
  including “Yes. Intel.” and Centrino™ Wi-Fi enabled processor with a
  creative business idea, “Unwire” boosting Intel stock price and
  essentially reigniting PC category.
 Grew $150M+ in billings as well as managed team of five account
  and financial managers.
 Successfully pitched, won and grew strategic messaging
  management and comprehensive copy point assignment for entire
  Intel Inside Program and all Intel integrated Marcom efforts –
  increasing effectiveness of Intel’s multi-billion dollar Intel Inside
  Program investment with partners.
 Implemented creative business ideas, advertising and integrated
  marketing extensions for other global product launches – high-
  powered Pentium® 3 and 4 (2000-2003), Xeon™ 23-bit and Itanium®
  64-bit (2000-2003), Centrino™ (2003) to consumer, large enterprise
  and small business targets
 Industry recognized high impact TV, print, outdoor (HWY 101,
  Times Square), web placements,
 Developed ready-to-use materials for retail locations (e.g.,
  Circuit City, Best Buy, CompUSA, Staples, Gateway Country) to
  effectively leverage local-level sales efforts (newspaper, radio,
  direct marketing, in-store collateral, co-branded brochures,
  point of sale kiosks and FSI’s),
 Global Intel Inside Program messaging, copy points, usage
  guidelines and partner worldwide advertising templates
  leveraged by all PC vendors (Dell, IBM, HP, Gateway, Toshiba,
  Sony).
 Built global marketing program for mature to emerging markets to
  optimize Intel corporate efforts across each target segment within
  each region filling a critical void.
 Established and implemented universal process for Intel and Euro
  RSCG Worldwide Network partners – ultimately strengthening
                global campaign implementation, creative development process,
                production efficiencies, performance and tracking across integrated
                media worldwide.
               Promoted to Senior Account Director on Intel then to Group Account
                Director on MCI based on new business success and leadership in
                advertising and integrated marketing communications.


EXPERIENCE
             Ogilvy & Mather Worldwide Advertising – Los Angeles, NY
                                                                    8/96 – 3/00
             Management Supervisor, Global Advertising and Integrated
             Communication Campaign Lead
             IBM

             Brand steward responsible for overall account direction and
             implementation of worldwide advertising and 360° integrated
             marketing communications programs for e-business brand,
             servers, data storage, printers, networking,
             microelectronics/microprocessors and ingredient brand
             technologies.
              Core team member developing integrated advertising communications
               supporting IBM’s worldwide initial e-business launch – a concept that
               truly transformed the global business landscape forever.
              Grew revenue in general, online, direct marketing and collateral and
               managed four team members.
              Broke new ground by successfully integrating IBM general
               advertising, online, direct marketing, sales collateral and customer
               communications (in-/out-bound telemarketing) – previously in
               ineffective silos.
              Earned Effie Awards for outstanding campaign delivery against
               marketing and communications goals.
              Promoted from Account Supervisor to further leverage leadership
               position and success in technology marketing, advertising and
               integrated marketing communications. Recruited by former manager.

             Arnold Advertising – New York, NY                    11/95 – 8/96
             Senior Account Executive
             Digital Equipment Corporation (DEC) / Compaq

             Oversaw domestic and global advertising campaign launches and
             sustaining programs for technology products – from strategic planning
             through execution – for corporate, server, PC, high-end workstation,
             semiconductor, AltaVista (product launch) and employee recruitment
             efforts. Successfully implemented universal process facilitating
             integration of overall worldwide brand and product advertising – meeting
             critical need of managing global Omnicom Network’s largest and fastest
             growing piece of business.
              White Advertising – New York, NY                   3/94 – 11/95
              Account Executive
              JP Morgan Chase Manhattan

              Supervised integrated advertising and targeted direct marketing
              campaigns from strategy through results assessment for new product
              launches (Chase CashBuilder, Advantage) – including all credit and
              bank card customer acquisition and management/retention programs.
              Training program instructor.

              Winkler Armond Advertising – New York, NY           2/93 –3/94
              Assistant Account Executive
              AT&T and Sony ImageSoft

              Assisted team in executing advertising and targeted direct marketing
              programs for AT&T consumer (iPlan and “You Will” launches), business
              and government calling plans, VideoPhone product/service launch; Sony
              ImageSoft new video game launches. Allowed agency and clients to
              achieve higher levels of profitability with limited resources through
              campaign results, competitive and financial analysis.

              Rrissom, Mebb & Bebb Advertising and Communications –
              Big Bend, TX                                     5/88 – 7/92
              Assistant Account Executive. AT&T, Bank One, American College
              Testing, Private Industry Council


EDUCATION     The University of Texas at Waco     BBA 1991

               Double Major: Marketing and Management


PROFESSIONAL ORGANIZATIONS

American Marketing Association – University of Texas and New York Chapters
             9/85 – present

Business Marketing Association – New York Chapter            1/96 – present

UT Alumni / Texas Exes Assoc. – National and New York Chapters
               1/92 – present

								
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