Reinventing Wholesale by ProQuest


Pava Leyrer believes that salespeople wake up every day unemployed. That attitude puts urgency into what she does as president of Heritage National Mortgage, Grandville, MI. Leyrer has spent 33 years in the financial services industry, and while she's worked at large institutions, for the last 11 years she has been a mortgage broker. At times, Leyrer wishes her wholesale lending partners were as eager for business as she is. Documentation requirements that seem excessive are becoming routine for mortgage brokers. Brokers can turn to different wholesale lenders to match their specific underwriting approaches to borrower needs. One lender may use automated underwriting and move to closing faster, but a manual underwriter often has more flexibility to get tough deals done.

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