Essential Guide to Emarketing by czi14131


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									                             Join over 400 delegates for Europe’s largest and
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                              most anticipated pharma eMarketing summit                  Save €300
                                                                                               Register before
                                                                                                January 14th

6th Annual Pharma                                                                         2011

eMarketing Europe
March 1-3, Hilton Munich

Increase Sales and Raise Brand Awareness:
Engage Physicians, Patients and Payers
   Learn from over 15 industry leading case studies:                              Benchmark your strategies
   from social media engagement and proven eDetails to                            against our expert speakers
   innovative serious gaming and mobile apps.                                              Christpoh Ferse
                                                                                           Sr Director, Head
                                                                                           of E-Marketing
   Save on costs by NOT using online tactics: take a step                                  Grunenthal

   back from online engagement and establish if your
                                                                                           Dr Clive Selwyn
   campaign is suitable for digital activities.                                            Senior Medical
   What key lessons can we learn from other highly
   regulated industries? Cross-industry experts will give                                  Irene Anderson,
   you the exact insights needed to track all your online                                  Marketing Director
                                                                                           Boehringer Ingelheim
                                                                                           Amy Kornbluth
   Partner with your audience with proven innovative                                       Head of Employee &
   tactics: new hot topics for 2011 include mobile, seri-                                  Client Communications
   ous gaming, Participatory medicine, payer influencing                                    Citi Bank

   and building your brand to the Pharma 3.0 model.                                        Gillian Tachibana,
                                                                                           Director, Global eMedia
  “One of the best conferences I have attended!                                            Merck Serono

  There is so much to learn in this new and evolving
  environment.”                                                                            Ray Chepesiuk
     Katarina Béasse-Barnas, Global Brand Manager, Ferring Pharmaceuticals                 PAAB

GOLD SPONSORS:                                      EXHIBITING SPONSOR:       SUPPORTING SPONSORS:

                                                    PARTNER:              OFFICIAL
                                                                          SOCIAL MEDIA

               For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
                                                                                                                                              Developed by:

6th Annual Pharma eMarketing Europe
March 1-3, Hilton Munich

    A message from our                                  challenges but more                               I look forward to seeing you all
    Keynote:                                            importantly all areas backed up                   in Munich next March.
    I’m sure you’d agree that the                       with case studies! The elusive
    digital landscape is a quickly                      case study from pharma! For
    moving and tricky                                   me personally taking time out
    environment to stay on top of.                      of the o ce has to meet 2
    With as many reports as there                       essential needs – actionable
    are conferences, I find that I’m                     learning and networking. With
    overwhelmed with choice.                            over 300 delegates in 2010
    With that in mind, it’s been a                      and an expected 400 for 2011                      Manuela Pastore
    welcome relief working with                         I’m confident this is the one                      Director, Online
    Jon and the team at                                 event for the myself and the                      Communications & Strategy
    eyeforpharma. The agenda                            team.                                             Boehringer Ingelheim
    really tackles the key

Expert speakers include:

Christpoh Ferse               Michel Baes             Gillian Tachibana         Len Starnes              Irene Anderson          Peter Vanovertveld
Sr Director, Head of          VP, EMEA Innovation     Director                  Head of Digital          Marketing Director      Director Communications,
E-Marketing                   Janssen                 Global eMedia             Marketing & Sales        Boehringer Ingelheim    Government A airs & Public
Grunenthal                                            Communications            Bayer Schering                                   Policy
                                                      Merck Serono                                                               Baxter Healthcare

Lucien Engelen                Ufuk Apaydin            Amy Kornbluth             Kay Wesley               Axel Nemetz             Irina Osovskaya
Radboud University Nijmegen   Head of Strategic       Head of Employee &        Global Director          Head of Health          e-Business Manager
Medical Centre, Health 2.0    Planning & Business     Client Communications     Complete Digital         Solutions               Janssen
Ambassador and Director       Development             EMEA                                               Vodafone
Radboud REshape &             Roche                   Citi Bank
Innovation Center

Tom Pryzgoda                  Gary Monk               Philip Haldar             Ray Chepesuk             Mark Peterson           René Neubach
Senior Director               Product Manager         Senior Brand Manager      Commissioner             CRD Centre Manager      Manager, Vienna
e-Marketing                   Janssen                 X-ray Contrast Media,     PAAB                     Boehringher Ingelheim   eMarketing Center
Abbott                                                Europe, The Middle                                                         Co-Lead Programme
                                                      East, Africa and Russia                                                    Strategy & Innovation
                                                      GE Healthcare                                                              lead Specialty Care

Dr Clive Selwyn               Dr Matt Jameson Evans   Jan Geissler              Peter Hinssen            Slija Choquet           Meredith Abreu Ressi
Senior Medical Director       Co-Founder              Co-Founder, CML           International Thought    Owner and CEO           VP of Research
Astellas                      HealthUnlocked          Advocates Network         Leader, Author of “The   whydot GmbH             Manhattan Research
                                                      and LeukaNet              New Normal”

Lawrence Sherman              Jens Monsees            Fonny Schenk              Carwyn Jones             David Hunt               Fred Basset
President and CEO             Head of FMCG &          Managing Partner          Head of                  Director                 Director
The Physicians Academy for    Healthcare              Across Health             Pharmaceutical Sales     CreativeLynx             Blue Latitude
Clinical and Management       Google                  Schenck                   and Marketing

                       For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
                                                                                                                                                 Developed by:

6th Annual Pharma eMarketing Europe
March 1-3, Hilton Munich


             New for 2011                                Pre Day - March 1st                                Day Two - March 3rd
   • Network with over 400 leading minds on          Pre-event workshops:                                 • Measurement and metric analysis - essential
     eMarketing in Europe                            • Social Media for pharma - the essential guide        tricks and tools
                                                       for successful engagement
   • Exclusive insights from over 15 industry case                                                        • Embracing innovation - Mobile, apps and
     studies                                         • 101 of Digital marketing - from the first click       serious gaming
                                                       to optimizing your campaign, discover all the
   • Get the latest updates on digital innovation                                                         • Case study insights into physician
                                                       tricks for a water tight campaign
     for pharma                                                                                             engagement
                                                     • Places are limited so book early!
   • 3 days of interactive panel discussions and                                                          • Increase HCP congresses with proven digital
     networking                                                                                             tactics

   • The only forum in Europe where you can
                                                       Day One - March 2nd
     learn from pharma, leading agencies,            • eMarketing strategy and overview - planning
     patients and physicians                           for 2012 and beyond

                                                     • Regulatory updates and recommendations to
                                                       electively engage in 2011

                                                     • Focused workshops

                                                     • Detailed case studies into all elements of the
                                                       marketing mix

                                                     • Increase brand awareness and support with
                                                       Patient engagement

  Even with such strong online communication and networking channels, face-to-face learning is the key to
  prospering in 2011. This is the only forum in Europe where you can rub shoulders with over 400 innovators in
  pharma eMarketing. The design of the event maximises networking time with over 10 hours applied over the 3
  days. No other event can provide you with the 3 days of business focused networking with some of the most
  influential people in your field. Build relationships and grow your contact list in 2011 to transform the future of
  your business.

  The only exhibition floor you’ll need
  The European eMarketing exhibition floor is an opportunity to see, discover and understand new products and solutions in
  action. Spaces are limited; get in touch today to secure your place.

  Contact Ed Harris, SVP of Sales at:
  or the Event Director, Jon Gwillim at:

“This is a one-of-a-kind networking event                                 “eyeforpharma’s European emarketing summit is
for meeting hundreds of industry thought                                  going from strength to strength; it o ers a unique
leaders and pharma marketers from                                         opportunity to meet old friends, expand your
around the globe.”                                                        network, explore potential business partnerships
                                                                          and stay updated on the newest trends and best
                                                                          practices. For me, it is the best investment of the
              Meredith Abreu Ressi, VP Research                                                         Fonny Schenck, Managing Partner
                           Manhattan Research                                                                            Across Health

                For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
                                                                                                                                                             Developed by:

Day One - March 2nd

 Section A - eStrategy: Global to local                      Section B - Regulatory insights and advice                                                       BAXTER
 digital integration                                         for digital success in 2011                                                                    CASE STUDY

                                                                                                                    Choose your investments
Keynote speaker: Why pharma isn’t even                      Keynote speaker: What can                               wisely, take the Baxter approach to identify
                                                                                           NEW FOR 2011
halfway into the digital revolution: a strategic            Europe learn from the CEO of                            the appropriate disease areas for online
overview                                                    Canada’s Pharmaceutical Advertising Advisory            engagement to maximise ROI
• Understand how your digital customers will live and       Board (PAAB).                                           • Identify the exact needs of your audience and how
  how you must adapt to their needs.                        • Gain insight from over 25 years of regulatory           this relates online before you push a campaign
• Develop digital strategies with memorable ROI in            experience and adapt these lessons to a European        online.
  this quickly moving landscape.                              framework.                                            • Insights into how Baxter has developed ‘best
• Build relationships with customers that don’t             • Learn from innovations taking place in Canada and       practice’ for each stage of a products lifecycle with
  embrace digital engagement.                                 how this can be replicated for your European            digital strategies.
Peter Hinssen, International Thought Leader, Author           organisation.                                         • Gain strategies that you can apply today from this
of “The New Normal”                                         • Hear success stories that you can apply tomorrow        successful pilot to ensure your product reaches its
                                                              with a guide for regulatory clarity.                    full potential.
How pharma is moving                        ROCHE           Ray Chepesiuk, CEO, PAAB                                Peter Vanovertveld, Director Communications,
towards Marketing 2.0                     CASE STUDY                                                                Government A airs & Public Policy,
instead of Web 3.0                                          Embrace digital marketing in this regulated             Baxter Healthcare                            CRM
• Be the first to hear how Roche                             environment.                                                                                    CASE STUDY
  is tackling the key obstacles to fully embrace digital    • Hear the latest updates and recommendations from      Cross the chasm: Quickly
  2 way communication.                                        the Prescription Medicines Code of Practice           move from digital pilots to a fully integrated
• Understand and embrace the future of pharma                 Authority.                                            customer-facing model with e ective ROI
  marketing and the transition to the Web 3.0               • Understand how the environment is developing and      • Define the digital component of your marketing mix
  model.                                                      prepare your campaign for innovative changes.           – effective tactics, specific budgets, and focused
• Tackle the internal structure to get buy in for digital   • Social media in a regulatory context; understand        customer groups
  adoption to position your brand as a digital leader.        what the future holds to position your social media   • Implementing central concepts in several markets –
Ufuk Apaydin, Head of Strategic Planning & Business           campaign for success.                                   essential do’s and don’ts
Development, Roche                                          Heather Simmonds, Director, PMCPA                       • Measure the impact of digital: embrace dashboards
                                                                                                                      and CRM analytics
Exclusive insight into                   BOEHRINGER                                                                 Fonny Schenck, CEO, Across Health & a Pharma
                                                             Section C - Fully integrate digital for a
Boehringer Ingelheim’s                    INGELHEIM                                                                 Colleague
                                         CASE STUDY          successful multi-channel campaign
content management system                                                                                                                                 GE HEALTHCARE
                                                                                                                    Closed-Loop Marketing 2.0                 MOBILE
(CMS) to maximise
                                                             PANEL: Increase                                        – the future of e ective
                                                                                                                                                            CASE STUDY
e ectiveness and e ciency                                                                 NEW FOR 2011
• Gain maximum impact with limited resources by              eMarketing e ciency by                                 engagement
  applying an innovative CMS platform and extracting         understanding the aims and reservations of             • Exclusive insights into the GE Helathcare global CLM
  relevant metrics.                                          the marketing department.                                Pilot with the Apple iPad – how they overcome
• Optimise all internal and external communication           • Demonstrate to the c-suite the importance of           barriers to the adoption of new technology and
  activities to guarantee a quick and e ective launch.         your digital o ering to make it fundamental to         engage both the digital natives and digital
• Launch updates across mobile, desktop and tablets            your marketing campaign and not just a                 immigrants
  platforms with a single click.                               compliment.                                          • Use innovative CLM products to rejuvenate your
Manuela Pastore, Director of Online Communications           • Match up the aims of senior Marketers with your        brands and drive maximum ROI
& Strategy, Boehringer Ingelheim                               digital o erings to ensure digital projects reach    • Adopt the new wave of CLM tools and embrace
                                                               their full potential.                                  innovation to guarantee future success.
  PANEL: Communicate internally to make                      Moderator: Len Starnes, Head of Digital Marketing      Philip Haldar, Senior Brand Manager, X-ray Contrast
  digital marketing a core organisational                    and Sales, Bayer Healthcare                            Media, EMEA, GE Healthcare
                                                             Irene Anderson, Marketing Director, Boehringer
                                                             Ingelheim                                               PANEL: Innovative strategies from across the
  • A best practice guide to getting buy-in for making
                                                             Ian Talmage, Senior Vice President, Bayer               market into the next generation of Closed
    digital marketing an essential organisational
    competency.                                                                                                      Loop Marketing (CLM)
                                                             Other panellists TBC
  • Create the right environment for digital to prosper                                                              • Understand how the future of CLM will evolve for
    in your company.                                                                                                   leading companies: Grunenthal, Janssen, Merck,
  • Hear how Janssen and others have made                   Keynote speaker: Harness Multichannel                      GE Healthcare.
    digital innovation a sustainable success with           Marketing: prepare for 5 years of innovation             • Increase sales through implementing proven CLM
    simple and user friendly initiatives.                   • Cement digital as your marketing backbone by             tactics
  Moderator: Irina Osovskaya, ebusiness Manager,              applying the key learning’s from a range of            • Take the relationship between CLM tactics and
  Janssen                                                     industries.                                              sales to demonstrate the efficiency of CLM.
  Other Panellists TBC                                      • Ensure your offline channels drive engagement to         Moderator: Christoph Ferse, Sr Director and Head
                                                              your digital platforms.                                of eMarketing, Grunenthal
                                                            • Understand what the digital maturity curve and         Michel Baes, VP of EMEA Innovation, Janssen-Cilag
                                                              channel selection matrix means for your business       Gillian Tachibana, Director of Global eMedia
                                                              and customers.                                         Communications, Merck Serono
                                                            Kay Wesley, Global Director, Complete Digital            Philip Haldar, Senior Brand Manager, X-ray
                                                                                                                     Contrast Media, EMEA, GE Healthcare
                                                            Capture your audience by                CASE STUDY
                                                            creating e ective copy
                                                            • Understand how to compose compelling copy to
                                                              hook and hold a physician’s online engagement.
                                                            • Discover a physician’s value perception on content
                                                              and tailor your message to meet these needs.
                                                            • Shift your content to be “smart” through
                                                              personalisation and semantic technology so your
                                                              message matches the individual physician’s specific
                                                            Peter de Jong, Director Pharma Product
                                                            Development, Elsevier

                     For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
                                                                                                                                                         Developed by:

Day Two - March 3rd
 Section D - Engage Physicians on their terms                                                                      Section F - Mobile & Innovation: the future
 to maximise ROI and raise brand awareness              Section E - Social Media and Enterprise 2.0                of pharma eMarketing

Engage with the modern day physician –                 Exclusive case study insight              CITI BANK        Mobile Migration – After 18 years in the
                                                       into Citibank’s employee                 CASE STUDY
insights from a Senior Medical Director                                                                           spot-light, the web-browser is being replaced
• Insights from Astellas on how your customer is       social media strategy                                      by younger, faster and more engaging
  changing and their preferred methods for             • Apply key learnings from the financial sector to          alternatives
  engagement.                                            successfully develop and implement the 'rules of the     • We spend all of our time online, but increasingly
• Understand the evolution of the physician to           game' in a pharma environment.                             little of it on the web. Position your business to
  position yourself ahead of the trends.               • Ensure your employees are active brand advocates -         adapt and prosper in the mobile environment.
• Discover what physicians prefer; Rep vs online –       proven tips and tricks for enhanced engagement in a      • Meet the new needs of your customer by delivering
  tailor your strategy accordingly to the specific        regulated industry.                                        what they want, when they want and how they
  requirements of the individual’s needs.              • Successfully engage all levels of employees and            want.
Dr Clive Selwyn, Senior Medical Director, Astellas       management in your organisation to understand            • Review the success stories within the healthcare
                                                         and embrace the possibilities of social media.             industry, and the ideas that led to their development,
 PANEL: Online physician        NEW FOR 2011           Amy Kornbluth, Head of Employee & Client                     including Diagnosaurus; the PASI calculator; the eye
 engagement                                            Communications EMEA, Citibank                                test from 4 feet and many more.
 Understand the di erent views of                                                                                 David Hunt, Director, Creative Lynx
 physicians by learning directly from a                Use educational social media to engage
 panel of experienced physicians with                  physicians, patients and other stakeholders.               Embrace digital and mobile technologies to
                                                       • Adopt an effective multimedia approach that               transform stakeholder engagements
 mixed backgrounds, preferences and
                                                         benefits all 3 parties, pharma, physicians & patients.    • Use mobile technologies in your business to save
 levels of online engagement.                          • Improve relationships with key stakeholders and
 • Understand and identify the educational needs of                                                                 time and engage your key stakeholders
                                                         your customer through integrating on this                  unobtrusively
   physicians by supporting their daily challenges.
                                                         knowledge sharing platform.                              • Extend your value proposition from product to
 • Ensure your message reflects your audience and
                                                       • Effectively connect online even with the most               beyond the pill services
   understand how one size doesn’t fit all
                                                         conservative of physicians or late adopters to ensure    • Support compliance and management of patients
 • Tailor your strategy to specific demographics to
                                                         you reach your entire target market.                       with long-term conditions remotely and at home
   raise brand perception before pushing sales.
                                                       Dr Tjalf Ziemssen, Neurologist, Uniklinikum Dresden        Axel Nemetz, Head of Health Solutions, Vodafone
 Moderator: Emma Darcy, MD, Medpharmaconnect
 Dr Matt Evans, Healthunlocked
 Dr Clive Selwyn, Senior Medical Director, Astellas
                                                       Drive forward R&D, sales and               CASE STUDY      Learn how Pfizer uses mobile                PFIZER
                                                       marketing with e ective                                                                             CASE STUDY
 Dr Lucien Engelen, Radboud University Nijmegen                                                                   technology to teach and
 Medical Centre, Health 2.0 Ambassador and             Enterprise 2.0                                             engage HCPs at conferences
 Director, REshape & Innovation Centre                 • Learn from the latest and most innovative internal
                                                                                                                  • Use mobile technology and online tools to Increase
 Dr Tjalf Ziemssen, Neurologist, Uniklinikum             communication platform.
                                                                                                                    engagement and build momentum before, during
 Dresden                                               • Overcome internal reservations to enhance
                                                                                                                    and after an event.
                                                         communication and product development.
                                                                                                                  • Guarantee HCP audience interaction and improve
Increase physician engagement                          • Understand how to effectively engage all regions
                                  CASE STUDY                                                                        clarity with easy to use mobile tools.
                                                         and overcome cultural hurdles.
with exclusive insights into                                                                                      • Improve post event interaction to maintain
                                                       Speaker TBC
successful and unsuccessful electronic                                                                              relationships and increase return visits with these
Continuing Medical Educations (eCME)                                                                                clear guidelines.
                                                        Discover what ROI means for digital -
platforms                                                                                                         René Neubach, Manager, Vienna eMarketing Centre,
                                                        essential metrics and analytics                           Pfizer Speciality Care
• Develop an eCME platform to successfully engage
  and hold the attention of physicians.                Fill your toolbox with all the available tips and
                                                                                                                  Insights from a Boehringer     BOEHRINGER
• Understand the importance of integration of CME      tricks Google o ers to ensure your digital                                                 INGELHEIM
  with eCME through emphasising e ective content
                                                       strategy reaches its full potential                        Ingelheim ground breaking       CASE STUDY
  and layout.                                                                                                     Serious Gaming platform that
                                                       • Clearly isolate and analyze your analytics for concise
• Learn from successful and unsuccessful eCME                                                                     increased brand awareness and adherence
                                                         and useable data.
  platforms to adapt and optimise your own projects.                                                              • How serious gaming can help patient adherence
                                                       • Embrace the latest tools google offers for
Lawrence Sherman, SVP, Prova Education                   healthcare to ensure your reports illustrate               and assist with educating patients to cope with long
                                                         actionable takeaways.                                      term care.
What do pharma marketers     LATEST RESEARCH           • Use the latest dashboards to consolidate data and        • Discover how to integrate brand messages into
need to know about                                       pull out essential stats.                                  gaming platforms without undermining the gaming
Consumer and Physician’s Use of Technology             Jens Monsees, Head of Consumer Goods and                     experience.
                                                       Healthcare, Google                                         • Learn why the modern day child/adult requires
for Health?
                                                                                                                    much more motivation to follow drug plans and
• Get the latest European data on consumers using
                                                                                                                    how a serious gaming platform compliments their
  onlne channels to research health information and    Maximise your campaign’s ROI through
                                                                                                                    life style.
  make treatment decisions                             understanding how to set precise goals and
• How does the evolving physician channel change                                                                  Mark Peterson, CRD Centre Manager, Boehringer
                                                       metrics you need to measure success.
  best practices for pharma marketing and                                                                         Ingelheim Denmark
                                                       • Get the basics right, learn how to measure the
  communications?                                        familiar - Awareness, Reach, Frequency to the
• Position yourself for the rise of the “empowered       unfamiliar - Sentiment and Influence to finally            Engage payers: Mapping influence and
  patient” and the evolving physician-patient            establishing to the bottom line Competitive Results      information flow
  relationship.                                          and Value.                                               • Design a strategy that responds to payer dynamics
Meredith Abreu Ressi, VP Research, Manhattan           • Understand how much budget and resource you                and their ecosystem
Research                                                 should invest in social media for an attention getting   • Identify the sources of information, influence and
                                                         and relationship building vehicle.                         information flow within the ecosystem
Engage with international             KEY PHYSICIAN    • Apply the most effective and proven tools for online      • Leveraging network analysis to help make sense of
                                        INSIGHTS                                                                    the connections
doctor networks                                          measurement from key suppliers in the industry.
                                                       Speaker TBC                                                • Position your organisation and data to impact
• Develop trust and transparency to
                                                                                                                    prescribing and medical decisions
  engage doctors by learning what makes a good
  online professional network.                                                                                    Fred Basset, Director, Blue Latitude
• Discover how online networks differ across Europe
  and why you need to tailor your approach with
  segmented relevant messages.
                                                         “Very nice to be inspired as well as confirmed in marketing
• Understand how physicians vary according to other      initiatives.”
  demographics: age, speciality, experience.                                        Trine Nygård, Multi Channel Communications Co-ordinator, Merck & Co
Gareth Thomas, International Development Director,

                  For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
                                                                                                                                       Developed by:

Day Two - March 3rd

 Exclusive and new for 2011                                Panel: Pharma & the
                                                                                             NEW FOR 2011
                                                           ePatient: Build the
 Section G - Engage e ectively with Patients               right level of engagement
 – the future KOLs                                         • Raise disease/treatment awareness through
                                                             understanding the type of support patients need
Keynote speaker: The future of healthcare:                   before, during and after treatments.
Integrate the patient into your (healthcare)               • Engage physicians effectively and offer the right
team                                                         type of support and online education within this
• Learn the benefits of bringing the patient into the         heavily restricted environment.
  team to overcome traditional challenges of patient       • Create clarity for your organisation’s online and
  engagement                                                 offline activities to build engagement and trust.
• Innovate and engage now to ensure your company           • Understand how leading ePatients can interact
  stays at the forefront of healthcare and is positioned     and collaborate to provide best support to
  to tackle future digital healthcare challenges.            patients.
• Understand what role the family and informal care        Moderator – Silja Chouquet, MD,
  will have in healthcare in the future                    Lucien Engelen, Head of the Regional Acute
                                                           Healthcare Network; Advisory to the Executive
Lucien Engelen, Radboud University Nijmegen
                                                           Board & Director, REshape & Innovation Center
Medical Centre, Health 2.0 Ambassador and Director,
                                                           Jan Geissler, Co-Founder CML Advocates Network
REshape & Innovation Center
                                                           and LeukaNet
                                                           Alex Butler, Digital Strategy & Social Media
Successfully engage and                  JOHNSON &
                                                           Manager, Janssen-Cilag
support patients and carers              CASE STUDY        Erik Hawkinson, Head of Global Digital, Roche
using online video
• Get internal buy in when implementing video usage
  for a digital campaign                                   “Very well organised and interesting
• Understand how to get your message viewed and be         meeting with top speakers. I really
  seen as a thought leader for increased engagement        learnt a lot about Web 2.0 applications
  with patients.
• Measure success by creating trust and easy access        and e-marketing in general.”
  to your audience.
                                                                                       Marina Lemmens
Gary Monk, Product Manager, Janssen-Cilag                                  Product Manager, Sanofi-Avent

                                                                                       Catch every presentation…
   Business Opportunities for
                                                                                       It can be difficult to catch every presentation. We will
   Solution Providers:                                                                 record every presentation so you don’t have to miss a
   • We are dedicated to providing a forum where our                                   thing. Simply purchase a ‘Gold Pass ’ when you register.
     attendees can learn about the most advanced and                                   You’ll be given access to the online recordings within 10
     tailored solutions available on the market.                                       days of the event.
   • There are a limited number of spaces available for                                Register on page 7 now.
     companies with an innovative solution in the areas of
     Social Media strategy, CRM, Digital strategy and
     integration, Multi channel marketing
   • This event will build new prospects and strengthen
                                                                                       A great event should be complimented
     current business relationships.                                                   by a great venue.
                                                                                       The 2011 eMarketing summit
   Opportunities available include:                                                    will be held at the Hilton,
   • Meetings with key decision makers
   • Take a speaking slot and address 400 sales &                                      We've managed to secure a
     marketing executives                                                              reduced rate of €129 (inc VAT,
   • Show off your latest products and services in our                                  exc breakfast)
     exhibition hall
   • Build your brand with exclusive promotional                                       The cut off date for this will be
     opportunities                                                                     Feburary 1st, 2011.
   • Host interactive workshops with core clients and
     prospects... and much more!
                                                                                       Booking information will be
                                                                                       sent with your confirmation
   If you want to meet with senior decision makers from
   pharmaceutical and biotech companies across Europe
   then Contact Ed Harris on +44 (0) 207 375 7173                                      Turn to page 7 to secure your                                                            place.

                    For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
                                                                                                                                                                                                                                   Developed by:

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6th Annual Pharma eMarketing Europe March 1-3, Hilton Munich

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  • Access to eMarketing webinar

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  • Two day full access pass
  • Full event video recording
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  FAX THIS FORM TO +44 20 7375 7576                                                                                            4 EASY WAYS TO REGISTER TODAY!
                                                                                                                               ONLINE: Go to then click on Register.
  Group Discounts
                                                                                                                               E-MAIL:         The eyeforpharma Registration Team at
  Take advantage of eyeforpharma’s unique team discounts. Every fourth                                                               
  person in your group comes for free
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  Contact the eyeforpharma team on +44 (0)207 375 7594 or                                                                                                    CALL:           Eyeforpharma on +44 20 73 75 75 75

Terms & Conditions                                                                                                          All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the
Places are transferable without any charge. Cancellations before January 28th 2011 incur an administrative charge of 25%.   prevailing rate on the invoice date and the relevant details will appear on the invoice. FC Business Intelligence takes every
If you cancel your registration after January 28th 2011 we will be obliged to charge you the full fee. Please note - you    care to ensure that prices quoted are correct at time of publishing however; bookings will only be accepted if there is no
must notify eyeforpharma in writing of a cancellation, or we will be obliged to charge you the full fee. The organisers     material error in the price advertised on the website. Please read the complete text of term & conditions at:
reserve the right to make changes to the program without notice.                                                  

                            For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
                               Join over 400 delegates for Europe’s largest and
           Developed by:
                                most anticipated pharma eMarketing summit                      Save €300
                                                                                                              Register before
                                                                                                               January 14th

6th Annual Pharma                                                                                   2011

eMarketing Europe
March 1-3, Hilton Munich

Increase sales and raise brand awareness by creating the perfect
multi-channel campaign to engage physicians, payers and patients
Our promises to you.                                                               Hear what last years attendees
                                                                                   thought about the event:
1 The onlycase studies. you can get insights from over pharma 15
           forum where
                                                                                       One of the best eyeforpharma
    After listening to your feedback from 2010 it was clear that you wanted 2       events I've seen to date!
    things in 2011: guidance and case studies. With exclusive stats and never
                                                                                          Irina Osovskaya, eMarketing Manager
    heard before insights you’ll learn more in 3 days than from weeks of
    research or the purchasing of reports

                                                                                       Great event! Great way to
2 Hand picked expert speakers. the most innovative and inspiring speakers
  We spend months searching for                                                     network!
    to ensure that every minute of every presentation is engaging and benefi-                           Alexandra Keil, Web Manager
    cial. Your business is guaranteed to benefit from their key insights which                                           LEO Pharma
    will ensure your online campaign reaches its full potential
                                                                                       The program handled all

3   Unrivalled networking with eyeforpharma’s first conference APP.
    For the first time you’ll be able to connect with speakers, delegates and
                                                                                    aspects of e-marketing, very
                                                                                    complete overview.
    vendors before during and after the event with the eyeforpharma APP. This                       Linda Engels, Product Manager,
    free app will give you access to the latest agendas, blogs and industry                                          Sanofi-Aventis
    insights. The app will be downloadable for everyone but only registered
    attendees will get access to network                                               Certainly one of the best
                                                                                    pharma social media events
4 No Sales pick all vendors to ensure their presentations are educational and
  We hand
           pitches.                                                                 -interesting topics with a global
    not focused on self promotion. Only the leading and most innovative                               Jeremy Bird, Creative Director
    agencies are chosen to ensure you leave the event with all the tools and                             Bird & Schulte Advertising
    expertise to drive your business forward
                                                                                       It was great to see that the
                                                                                    summit evolves positively and a
 “Great event - much inspiration gained”                                            wide range of topics is covered.
                                                                                    Excited to visit the 2011 event.
         Bettina Nekman, Integrated Relations Manager, Boehringer Ingelheim                       René Neubach, Manager, Vienna
                                                                                                              eMarketing Center
                                                                                                    Pfizer, Specialty Care Europe

Media Partners

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                 For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:

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