Technology Review Launches iPad Application by EON


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									Technology Review Launches iPad Application
Additional publishing platform is part of ongoing strategy for MIT-owned media company

January 31, 2011 02:37 PM Eastern Time  

CAMBRIDGE, Mass.--(EON: Enhanced Online News)--Technology Review, publisher of the world’s oldest
technology magazine, has released an iPad app to join its rapidly growing stable of electronic platforms. The new
iOS app allows users to access Technology Review’s award-winning editorial content, including daily news, video,
Business Impact, and Technology Review magazine. It gives users the ability to participate in discussions within
Technology Review’s dynamic online community, explore interactive features, and access subscription content.

“Technology Review will offer its readers our editorial across a variety of platforms, including tablets, smart phones,
digital editions, the Web, and print. We’re using technology to give our audience the maximum choice in how they
read our magazine, news, and business stories or watch our video,” said Jason Pontin, editor in chief and publisher
of Technology Review. “The iPad app delivers our editorial on a platform that is visually very appealing. In many
ways, Technology Review’s editorial looks better on the iPad than on other platforms.” 

This new publishing platform comes in conjunction with a redesign of Technology Review’s print magazine and
website as well as the launch of a unified subscription strategy. Daily news stories, blog posts, business analysis, and
video can be read free on all electronic platforms, but magazine content requires payment. This two-pronged
strategy is the formalization of an argument for the future of media that Pontin spelled out in a 2009 column called
“How to Save Media.” 

Technology Review’smission—to identify emerging technologies in the fields of computing, energy, biomedicine,
communications, materials, and the Web and analyze their impact for technology and business leaders—remains the

The Technology Review iOS app for the iPad and iPhone is available for download at the iPad App Store or at The app is free to download, but some of the content, including the magazine, requires a
subscription to access. For more details about TR apps, go to

About Technology Review, Inc.

Technology Review is an independent media company owned by the Massachusetts Institute of Technology (MIT).
More than two million people around the globe read our publications, in five languages and on a variety of digital and
print platforms. We publish Technology Review magazine, the world’s oldest technology magazine (established
1899); daily news, analysis, opinion, and video; and Business Impact, which explains how new technologies are
transforming companies, disrupting markets, or creating entirely new industries. We also produce live events such as
the annual EmTech@MIT Conference.

For Technology Review
Amy Lammers, 617-475-8077


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