Selling your Home - Huntersville Real Estate Agent - Lake Norman

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Selling your Home - Huntersville Real Estate Agent - Lake Norman Powered By Docstoc
					Let Our Team of Experts Buy or Sell Your Next Home!
Consultant Vs. Agent
Fiduciary (Consultant)          Fiduciary (Agent)
•Advises and Consults           •Delivers Information
•Educates and Guides            •Tells and Sells
•Involved in Decision Process   •Stays out of Process
•Uses Judgment and Experience   •Follows the Rules and Procedures
•Strong Negotiation and         •Minimally Paid
Business Sense
•Intimate knowledge of market
•Results oriented
The Keller Williams Story
• 651 Offices, 6 in Charlotte        •―Gary Keller #2-top most influential
                                     realty persons in US‖ – Realtor Magazine
• 76,000 + real estate consultants
                                     •―Most innovative realty company‖ –
• 4th largest nationally             Furman News
• 2nd largest in LKN area                                                        About
                                                                                and us
The Keller Williams Story
    The company culture is “a very big issue” with Keller Williams Realty.
    Our belief structure is summed up in the acronym “WI4C2TS”.The code
    stands for the following:
    Win-Win — or no deal
    Integrity — do the right thing                                            Keller
    Commitment — in all things                                               Williams
    Communication — seek first to understand                                 and us
    Creativity — ideas before results
    Customers — always come first
    Teamwork — together everyone achieves more
    Trust — starts with honesty
    Success — results through people
Let me introduce myself and our team…
                                        “Our mission is to provide superior service to our
•Education                              four cornerstone alliances: clients, customers,
                                        fellow realtors, allied resources.
•Service Standard
•Team and partners
        We will accomplish this through focusing on three areas:
        Honesty: We will tell you the good, the bad and the ugly in all situations.
        Integrity: We will do the right thing.
        Results: Simple formula — conscientious service, smart marketing and pricing,
        strong negotiations and market knowledge.”
Shannon Edwards, Team Leader, Broker, GRI, CRS, Listing Specialist
                Denise Vocke, Operations Manager
          Christina Geiger, Closing Manager, Broker, ASP
               Wendie Mackey, Client Care Manager
                   Bryan Edwards, Broker, ABR
                   Laurie Smith, Team Assistant
        Wisdom Stikeleather, New Homes Specialist, Broker
               Lisa Smith, Broker, Buyer Specialist
                 Rita Wilson, Marketing Specialist
          Richard Antille, Website & Technology Manager
                 Stacie Mounts, Graphic Designer

                2004 Best Customer Service Award
                   Best Team Work Award, 2007
                  Top 1% of production in Region
           #1 in production year to date 2007, Cornelius
Key Objectives

 Pricing …          Timing …         Convenience …
 your home at the   in the desired   selling your home
 property’s fair    time period      with the least amount
 market value                        of inconvenience
Importance of intelligent pricing
Studies show that the longer a property stays on the market, the less the
seller will net.
Selling Price vs. Timing
       I   20

       V   15
       I   10
       T    5
       Y    0
                1   2   3   4   5   6   7   8

                    WEEKS ON MARKET

•New on the market
•Create war-like atmosphere to optimize price
Buyers always determine value
Focusing on Results
 The proper balance of these factors will expedite your sale.

 Location                                             Condition
Competition                                            Terms
  Timing                                                Price

Where do buyers come from?
• 86% of buyers used a Real Estate agent
during their search
• 71% of buyers used the Internet
frequently as part of their home search
NAR Statistics
What you do and don’t control

Seller Controls:            Seller Doesn’t Control:
•Property Condition         •Competition
•Availability for Showing   •Buyer’s or Seller’s Market
•Price                      •Interest Rates
•Home Warranty              •When The Perfect Buyer Walks
                            Through The Door
Marketing Plan
Accredited Staging Professional to stage home
Targeted Advertising
     •Personal Graphic Design
     •Print Advertising                                We are
     •Realtor Community                                here to
     •Public/Qualified Buyers                           help
     •Signage/In Home Books/Flyers
     •Pictures, Pictures, Pictures
     •Personal Webmaster
     •Top 3 of Major Search Engines
     •, KWLS, Carolina Home, Team website
          Customer service commitment!
          Area experts and reputation!
Competitive Market Analysis
 •Recent Sales
 •Current Listings = Competition
                                         We are
 •Expired Listings = What has not sold   here to