google analytics bibliography_0 by lsy121925

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									                             Google Analytics for Libraries
                               Workshop Bibliography
                                    July 20, 2009


Google’s Help Site: http://www.google.com/analytics/support.html


Books: (There are a number of recent books on the topic, all with an e-commerce focus.
This is one I can recommend personally.)

Clifton, Brian. Advanced Web Metrics with Google Analytics. Serious skills.
        Indianapolis, Ind: Wiley Pub, 2008.


Articles about applications of Google Analytics for Libraries:

Betty, Paul. "Assessing Homegrown Library Collections: Using Google Analytics to
        Track Use of Screencasts and Flash-Based Learning Objects." Journal of
        Electronic Resources Librarianship. 21. 1 (2009): 75-92.

Betty, Paul. "Creation, Management, and Assessment of Library Screencasts: The Regis
        Libraries Animated Tutorials Project." Journal of Library Administration 48.3/4
        (Oct. 2008): 295+.

Breeding, Marshall. "An Analytical Approach to Assessing the Effectiveness of Web-
       Based Resources." Computers in Libraries Jan. 2008: 20.

Breeding, Marshall. "How Google Analytics helps you assess your web-based resources."
       Library & Information Update 7.9 (Sep. 2008): 8.

Fang, Wei. "Using Google Analytics for Improving Library Website Content and Design:
       A Case Study." Library Philosophy & Practice 9.3 (Summer2007 2007): 1-17.

Fang, Wei and Marjorie E. Crawford.. "Measuring Law Library Catalog Web Site
       Usability: A Web Analytic Approach." Journal of Web Librarianship 2.2/3 (Apr.
       2008): 287-306.

Frydland, Liane. "Log in, tune in and check out." Library & Information Update 8.1/2
       (Jan. 2009): 51-53

								
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