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elec-pub

VIEWS: 9 PAGES: 88

									                                   THE

     PUBLISHING OF ELECTRONIC SCHOLARLY

             MONOGRAPHS AND TEXTBOOKS




                              C J Armstrong
                 Centre for Information Quality Management
       Information Automation Limited, Penbryn, Bronant, Aberystwyth
                                  SY23 4TJ
                        lisqual@cix.compulink.co.uk




                              Ray Lonsdale
Department of Information and Library Studies, University of Wales Aberystwyth
                                Aberystwyth
                                 SY23 3AS
                               rel@aber.ac.uk




                                 April 1998
                                       ABSTRACT

This eLib Supporting Study was conceived to investigate the incidence and nature of the
publishing of electronic scholarly monographs and textbooks in the United Kingdom. Given
the international nature of academic publishing, and the fact that the professional literature
suggested a higher incidence of activity within North America, the study was extended to
encompass publishing beyond the UK. This afforded a comparative context by which to view
UK initiatives.

The project focused on publications used in tertiary education or for research, and
‗electronic publishing‘ was taken to mean texts made available in any computer-mediated
format: diskette, CD-ROM or via the Internet.

A range of methodological approaches was employed in conducting the research. These
included a comprehensive literature search and review; a survey of publishers of electronic
monographs by means of an interrogation of their Web sites, and case studies were also
conducted with selected UK publishers. A separate investigation of the publishers of national
bibliographical sources and services was also undertaken using telephone interviews, and UK
university libraries were surveyed by means of an email questionnaire.

The project explored several interrelated areas. The nature of the general publishing context
of scholarly monographs and textbooks was investigated to ascertain the current status of
academic book publishing. The study offers a description of the structure of electronic
monograph publishing, addressing such issues as incidence of provision, management
structures, costing mechanisms, authoring and editorial responsibilities. An analysis of the
issues associated with the characteristics of CD-ROM and Web monographs is provided,
together with a delineation of the nature of narrative content, added value components,
subject orientations, rights issues and quality control. File formats, document authority and
identification, publication security and metadata are considered for both CD-ROM and Web
monographs.

The project explored the implications of electronic monograph publishing for those involved
in collection management, and provides an analysis of the current nature of bibliographic
access and delivery. A cursory investigation into the provision of monographs in university
libraries complemented that analysis, and was conceived as the precursor for a further
in-depth study.

The findings of this report are extensive and complex. They suggest that UK electronic
monograph publishing is embryonic, but alert to the salient issues. The structure of the
industry reflects to some degree international initiatives yet displays unique characteristics.
Extensive bibliographical problems remain, especially for Web monographs, and there is
little evidence of collection management activity associated with electronic monographs in
university libraries. A set of thirteen recommendations delineates areas that require further
investigation, together with suggestions for enhancing awareness about the central issues
identified in the research. A major conclusion concerns the need to establish a national forum
to debate these issues and to foster electronic monograph publishing.

ABSTRACT
CONTENTS

1.      INTRODUCTION ................................................................................................. 1
     1.1 Background ...................................................................................................... 1
     1.2 Terms of reference ............................................................................................. 3
     1.3 Survey variables ................................................................................................. 4
     1.4 Working definitions ........................................................................................... 4
     1.5 Parameters ...................................................................................................... 5
        1.5.1 Terminology ............................................................................................... 5
        1.5.2 Scope .......................................................................................................... 5
        1.5.3 End-users survey ........................................................................................ 6
        1.5.4 The report ................................................................................................... 6
     1.6 Acknowledgements ............................................................................................ 6


2.      METHODOLOGY ................................................................................................ 8
     2.1 General management of the project ................................................................... 8
     2.2 Literature search................................................................................................. 8
     2.3 Survey of publishers .......................................................................................... 9
        2.3.1 Non-scholarly monograph or non-textbook publishers ............................ 10
        2.3.2 UK publishers of electronic scholarly monographs and textbooks .......... 10
        2.3.3 UK publishers of scholarly monographs and textbooks not engaged in electronic
               publishing ............................................................................................... 10
        2.3.4 Non-UK publishers of electronic scholarly monographs and textbooks .. 10
        2.3.5 Analysis .................................................................................................... 11
     2.4 Case studies of UK electronic publishers ........................................................ 11
     2.5 Survey of bibliographic sources and services .................................................. 12
     2.6 End-users survey .............................................................................................. 12
     2.7 Use of data .................................................................................................... 12


3       PUBLISHING CONTEXT .................................................................................. 13
     3.1 General debate about the status and future of the scholarly monograph ......... 13
     3.2 Dominance of the journal................................................................................. 14
     3.3 Dominance of the printed book........................................................................ 14
     3.4 Electronic publishing ....................................................................................... 15
        3.4.1 Essential qualities ..................................................................................... 15
        3.4.2 Advantages and Disadvantages ................................................................ 16
     3.5 Electronic monograph publishing in the UK ................................................... 18
     3.6 Non-electronic publishers in the UK ............................................................... 19




4.      PUBLISHING PROCESS ................................................................................... 20
     4.1 Structure of the electronic monograph publishing trade .................................. 20
        4.1.1 University presses..................................................................................... 20
        4.1.2 Non-University commercial publishers.................................................... 20
        4.1.3 Specialist publishers ................................................................................. 21
        4.1.4 New publishing structure.......................................................................... 21
     4.2 Implications for costs ....................................................................................... 23
     4.3 Authoring .................................................................................................... 24
     4.4 Management process of electronic publishing ................................................. 25
        4.4.1 Editorial responsibilities ........................................................................... 25
        4.4.2 Revision, monitoring and evaluation........................................................ 25
     4.5 Conclusion .................................................................................................... 26

5.      CHARACTERISTICS OF ELECTRONIC PUBLISHING MEDIA .................. 27
     5.1 CD-ROMs .................................................................................................... 27
        5.1.1 General background to the medium ......................................................... 27
        5.1.2 CD-ROM monographs in the UK ............................................................ 28
          5.1.2.1 Interactive CD-ROMs .......................................................................... 29
     5.2 Internet       .................................................................................................... 29
        5.2.1 General background to the medium ......................................................... 29
        5.2.2 Internet monographs in the UK ................................................................ 30
     5.3 Comparison of media ....................................................................................... 30
     5.4 Conclusion .................................................................................................... 33

6       NATURE OF CONTENT.................................................................................... 34
     6.1 Narrative content .............................................................................................. 34
     6.2 Added value.................................................................................................... 35
        6.2.1 Nature of added value components: Web................................................. 35
          6.2.1.1 Incidence .............................................................................................. 38
        6.2.2 Nature of added value components: CD-ROMs....................................... 40
        6.2.3 Advantages of added value....................................................................... 41
        6.2.4 Constraints and issues .............................................................................. 41
     6.3 Subject orientations .......................................................................................... 42
     6.4 Rights issues .................................................................................................... 43
        6.4.1 Publishers ................................................................................................. 43
        6.4.2 Users ......................................................................................................... 44
        6.4.3 Copyright initiatives ................................................................................. 45
     6.5 Quality control ................................................................................................. 46
7.      ISSUES ASSOCIATED WITH THE PHYSICAL MEDIUM ............................ 48
     7.1 Introduction .................................................................................................... 48
     7.2 Electronic publishing ....................................................................................... 48
        7.2.1 General issues ........................................................................................... 48
          7.2.1.1 Archival storage ................................................................................... 49
     7.3 Internet – World Wide Web ............................................................................. 49
        7.3.1 File formats............................................................................................... 49
        7.3.2 Document authority and identification ..................................................... 51
          7.3.2.1 Publication security.............................................................................. 53
        7.3.3 Metadata ................................................................................................... 53
     7.4 CD-ROMs .................................................................................................... 55
        7.4.1 File formats............................................................................................... 55
        7.4.2 Document authority and identification ..................................................... 55
        7.4.3 Document location/metadata .................................................................... 56

8. ACCESS AND DELIVERY ................................................................................. 57
  8.1 Legal deposit and the British National Bibliography ...................................... 57
     8.1.1 CD-ROMs ................................................................................................ 57
     8.1.2 Web monographs ...................................................................................... 58
     8.1.3 The future of legal deposit........................................................................ 58
  8.2 Trade bibliographies ........................................................................................ 59
  8.3 Publisher sites .................................................................................................. 60
  8.4 Internet bookshops ........................................................................................... 61
  8.5. Cooperation and OPACs .................................................................................. 62
  8.6. Serendipity, informal sources and journals ...................................................... 62
  8.7. Future developments ........................................................................................ 62
  8.8. Charging mechanisms ...................................................................................... 62

9.      CONCLUSIONS AND RECOMMENDATIONS .............................................. 65
     9.1. Conclusions .................................................................................................... 65
     9.2. Recommendations ............................................................................................ 67
        9.2.1. Infrastructure recommendations ............................................................... 68
          9.2.1.1. National development ....................................................................... 68
          9.2.1.2. Promoting national debate ................................................................. 68
        9.2.2. Developmental recommendations ............................................................ 69
          9.2.2.1. Gateway to UK electronic publishers................................................ 69
          9.2.2.2. Bibliographic control......................................................................... 69
        9.2.3. Recommendations for further research .................................................... 69
          9.2.3.1. Universities as publishers .................................................................. 69
          9.2.3.2. Subject-specific publishing ............................................................... 69
          9.2.3.3. Management and cost models for electronic publishing ................... 70
          9.2.3.4. User behaviour .................................................................................. 70
          9.2.3.5. Pedagogic value of added-value facilities ......................................... 70
          9.2.3.6. Pedagogic value of document surrogates .......................................... 71
          9.2.3.7. Copyright ........................................................................................... 72
          9.2.3.8. Document access and identification .................................................. 72
          9.2.3.9. Document authority and quality markers .......................................... 72
          9.2.3.10. Collection management of electronic monographs ........................... 73

10. BIBLIOGRAPHY ..................................................................................................74
11. APPENDICES ....................................................................................................... 85
  11.1 Appendix 1: UK scholarly electronic publishers ............................................. 86
  11.2 Appendix 2: Pro forma used for survey of publishers' Web sites .................... 87
  11.3 Appendix 3: UK scholarly non-electronic publishers ...................................... 89
  11.4 Appendix 4: Non-UK scholarly electronic publishers ..................................... 91
  11.5 Appendix 5: Case study questionnaire and documentation ............................. 92
  11.6 Appendix 6: Pro forma questionnaire for publishers of trade bibliographies, and
                   accompanying documentation .................................................... 96
  11.7 Appendix 7: University library survey questionnaire .................................... 101
  11.8 Appendix 8: Indicative list of UK complete text electronic monographs ..... 104
  11.9 Appendix 9: Indicative list of US complete text electronic monographs ...... 105
1.       INTRODUCTION
1.      INTRODUCTION
     1.1 Background
     1.2 Terms of reference
     1.3 Survey variables
     1.4 Working definitions
     1.5 Parameters
        1.5.1 Terminology
        1.5.2 Scope
        1.5.3 End-users survey
        1.5.4 The report
     1.6 Acknowledgements


1.1      Background
Lancaster has been looking forward to paperless scholarly communication since 1976 but more recently the term
―virtual library‖ has been coined, and we can begin to conceive of a new library-concept within not too many
generations. Lancaster (1994) has also speculated on what will be meant by collection development by the year
2025, and has cited Dowlin who wrote of the need to move the library from a ―fortress‖ model to an
―information pipeline‖ model. Management of the electronic library encompasses the control of the traditional
physical representations of knowledge and equally the location and delivery of electronic para-documents.
Bibliographic control must extend its remit, and collection management must no longer centre on a
locate-acquire-store-catalogue model but must move towards one which targets discover-access-facilitate
(D-A-F) – although we must not forget a responsibility for maintaining or stabilising a collection against future
needs (Atkinson, 1990 356). Toni Carbo (1997 56) has also noted that we need to learn to manage ―new
documents that are fundamentally different from those we have managed in the past‖ and has suggested a more
user-centric approach. Libraries have moved from mass storage of resources (―Just in Case‖ services) to provide
information when it is needed no matter where it is stored (―Just in Time‖ services), and are likely to move
towards services customised for each individual user – a ―Just for You‖ service. The Internet, information
technology and a D-A-F approach make it possible; only library managers can make this trend happen. In
examining the place of the electronic scholarly monograph within this scenario, this report wishes to emphasise
possibilities for the future library user.

Within the context of today's electronic library and the increasing use made of the Internet and the World Wide
Web for day-to-day research and work in libraries and information units, there is still surprisingly little reliance
on digital originals. While many aspects of collection management can be aided or facilitated by means of the
Internet, all libraries and information units currently depend on the printed page for their stock in trade, and the
mindset remains rooted in the paper book or journal. Four years ago, Intner (1994 72) noted that libraries should
handle ―nonbooks‖ because people want them, and ―certain formats have attributes that make them especially
useful for libraries‖. If libraries have been considering non-bibliocentric collections for so long, publishers must
rise to the challenge.

Where electronic documents are available, they are normally journals, with a high percentage of these being
facsimiles of paper originals. This seems to be due partly to the absence of suitable electronic material and
partly to a lack of ―confidence‖ in the medium. The absence of suitable tools with which to store, manipulate,
and view such documents, the technical issues surrounding access or payment and the philosophical and legal
issues relating to usage rights, copyright, authority/validity and trust must not be forgotten. Most publishers,
libraries and library suppliers maintain a presence on the Web but the use to which their pages are put varies
considerably at this stage.

It is evident from the literature and from the International Publishers Association survey, in particular, that scant
attention has been paid to the publishing of electronic monographs (Müller, 1997). The survey included a
number of comments which reflected this: ―As the publishing of scholarly material in electronic form is such a
new field, I do not believe that it is appropriate for a trade association…‖, and ―...the main reason people didn't
fill out [the questionnaire] was that it was  early[in terms of their plans for electronic monograph
                                               too
publishing]‖.
While very little work relating to electronic monographs and textbooks per se has been undertaken, other forms
of electronic publishing have been the subjects of investigation. In particular, the eLib projects such as Eurotext,
SCOPE and EDBANK have looked at on-demand publishing and offer substantial insights into the problems of
creating and using electronic texts.

Electronic journal publishing has received consideration both within the eLib programme (for example, The
Electronic Journal and Learned Societies or the Open Journal Framework: Integrating Electronic Journals with
Networked Information Resources) and elsewhere. For a number of years electronic scholarly publishing has
been synonymous with electronic journal publishing. Treloar (1996 135), for example, prefaces his article with
the comment that, ―for the purposes of this article scholarly publishing will be taken to mean the production of
journal articles‖. New electronic journals are being announced at the rate of twenty to thirty per week and about
30% of these fall into a broadly scholarly category. However, with the exception of texts added to electronic
archives such as Project Gutenburg, the Oxford Text Archive, or Project Bartleby, relatively few monographs
are made available on the Internet. As was suggested in the call for this research, journals are more manageable
and, by virtue of their serial nature, tend to attract a stable user population. This may be because articles tend to
be of a more manageable size and journal issues can easily be divided into parts and so are more easily
delivered. The periodical nature of journals means that larger investments can be made, in the expectation of
longer-term return. There are clearly also the incentives of currency and convenient access. One hypothesis
propounded in the literature is that in the move towards greater availability of full-text electronic resources, the
dividing line between journals and monographs is likely to become increasingly blurred.

There is, in addition, considerable debate (see Section 3.1) relating to the future of scholarly monographs per se
which gives impetus to this project. The significance of the electronic publishing of scholarly monographs to the
future of scholarly publishing in general is also debated (DeLoughry, 1993 A17; Freeman, 1993 A44).
DeLoughry notes that ―officials at many [US] presses say electronic publishing makes economic sense as
printing costs continue to rise, pushing the prices of books and journals beyond the reach of many libraries and
scholars‖.

This is the context in which the aims of the research project as defined by the UKOLN terms of reference must
be viewed. The research reported on here examines scholarly electronic publishing practice not only within the
context of the electronic library but also within the field of collection management.

Central to collection management in all models are resource allocation, selection policies and procedures,
selection criteria, selection sources and services, acquisitions/technical services, collection evaluation and
review and co-operation between libraries. The provision and publishing of monographs in electronic formats
impinges on all of these activities as well as on the provision of access to the library's resources.

1.2       Terms of reference
There has been some uncertainty as to the incidence of electronic publishing within the UK and this constituted
the central focus of the study.

Given the hypothesis that the availability of electronic monographs has some particular advantages, the study
examined the concept of the     monographin the context of electronic publishing. The advantages that were
identified in the research call for proposals included the suggestion that information can be updated on a regular
basis, without waiting for new editions. Textbooks often run to an unwieldy 500 pages and students may be
forced to buy a complete volume, when only a small section is needed while network versions could enable the
purchase of relevant sections only. Electronic textbooks additionally allow the inclusion of multimedia
applications, providing invaluable teaching tools, such as video clips of clinical operations.

The specific terms of reference were wide-ranging and the research was asked to address as many as possible of
the following elements:

1.    The current extent of electronic publishing of scholarly monographs and textbooks
2.    The market role of any growth in the foreseeable future
3.    The means by which an electronic monograph can be identified, in a more fluid environment
4.    Granularity
5.    The likely nature of electronic books (for example: what happens to a book when hypertext is added? Does
      the book become less of a self-contained package and hence less easily marketable? Does the writing style
      need to change to take account of non-linearity of reading?)
6.  The significance of the draft BICI standard for identifying book items and contributions
7.  The business and pricing models for composites
8.  The outcomes and impact of custom publishing initiatives (for example, Primis, eLib projects, Docutech)
9.  How value may be added to existing print books through the electronic medium (for example, mounting
    tables of contents or first chapters on the Internet, etc as loss-leaders)
10. How value can be added to electronic works in more innovative ways (for example, reader participation and
    debates about issues raised)
11. The impact that electronic publishing of scholarly monographs and textbooks is likely to have on publishers
    and intermediary vendors, and on library services and end users. Is it likely that self-publishing of
    monographs will occur, or could there be an increasing role for university presses? Will this be in any sense
    a solution to the monograph publishing crisis?

1.3      Survey variables
The study set out to examine a range of publisher, bookseller and library supplier resources with a view to
determining current practices, capabilities, charging mechanisms and formats. To this end the research covered a
variety of different environments and used a framework of variables in order to reveal the existence of any
differences in practices. The variables that most seem to warrant inclusion are as follows.

The range of resources examined included those that are available on:
 CD-ROM;
 diskette; and via
 the Internet.

Additionally, the range of resources included some from each of the following sources:
 university publishers;
 commercial publishers;
 specialist publishers (for example, professional bodies or university departments);
 booksellers;
 library suppliers; and
 authors (self-publication).

Resources were selected to include:
 both free and charged documents;
 complete, text-only documents;
 complete multimedia documents;
 hypertext documents;
 virtual documents formed by the integration of parts;
 partial documents available as introductions to texts that are either charged or in another medium;
 documents which have added value over their print counterparts; and
 both documents created for the electronic medium and those simply copied to it.


1.4      Working definitions
For the purposes of this research, the term ―scholarly monograph‖ has been taken to mean a single learned work
on a defined topic (or series of topics) ―used for, or in the course of, tertiary education or research‖. ―Textbook‖
is defined as a category of monograph having the prescribed purpose of teaching – a ―manual of instruction‖.
We do not consider that the term ―single work‖ requires the work to be a discrete unit, wholly
available/accessible at one time and in one place, or in a single format (for example, text). In so far as is possible
we have limited the research to the above definition.

In undertaking the research it has become clear that the term ―monograph‖ is variously understood by the
professions, indeed some publishers have seen it as including encyclopaedia, for example. Another definition
offered by a publishing house interpreted a ―scholarly monograph‖ as ―something that is at present invariably
published in hardback only, by a single author, or an edited collection in a very specific subject area… They are
research works for a relatively small number of specialist scholars. Occasionally, they may be subsequently
published in paperback.‖ The authors wish to emphasise that their more general definition forms the basis of this
research.
The Report of the Joint Information Systems Committee & Publishers Association Working Party on fair
dealing in an electronic environment. (1997) noted the absence of any formally recognised definition for
―electronic publication‖; therefore this report views it as applying to texts made available in any
computer-mediated medium: diskette, CD-ROM or via the Internet, for example. We also concur with their
interpretation that electronic publications may include ―both publications created specifically in electronic
format and publications originally created in paper format and then later transferred to electronic format under
conditions of conformity with copyright law. ‖

This report uses the term ―electronic monographs‖ as a generic term to include both scholarly monographs and
textbooks. The term ―Web monograph‖ has been used for electronic monographs published on the Internet.

1.5       Parameters

1.5.1 Terminology
Given the general nature of the above definitions and the limited nature of the study, it was thought advisable to
impose certain parameters. Excluded from the study were monographs that were reference works (for example,
encyclopaedia), reports, and textbooks that had a limited role as teaching materials (for example, open learning
study guides). CAL and CAT software packages were also excluded although use of multimedia within, or to
extend, monographs was not seen as converting a book into such a package.

The electronic preparation of paper monographs may for some publishers constitute a dimension of electronic
publishing. Whilst we recognise that encoding such documents in SGML, for example, renders them easily
transferable to electronic formats, this research excluded consideration of the electronic preparation of paper
monographs.

1.5.2 Scope
Set as it is within the UK eLib Programme, the study concentrated on the electronic publishing of scholarly
monographs and textbooks and their use within UK, and centred on UK publishers and academic libraries. The
very nature of the Internet and electronic publishing means that such geographical confines are artificial, and the
study was extended to included non-UK publishers with UK bases distributing in the UK. To achieve a degree
of comparative understanding, a number of North American and European publishers' sites were also examined.

While electronic publishing has to be viewed as encompassing products on diskette and CD-ROM as well as
those delivered over the Internet, this research has, to a large extent, concentrated on the latter. Few products
exist on diskette, perhaps the best known being the Voyager Expanded Books from the Voyager Company of
Santa Monica, California, which date from 1990. They are designed to work with HyperCard on a Macintosh
platform and were one of the first examples of electronic texts. They were neither scholarly monographs nor
textbooks, and in most cases, each diskette contained an electronic copy of a popular work of fiction. Both the
literature surveyed by this report and discussions in the case studies tended to eliminate the diskette as a serious
contender owing to its relatively small capacity. The Collected reports of the Electronic Publishing Working
Group to the Australian Vice-Chancellors' Committee (AVCC, 1996) noted that some diskette products had not
been successful, as they required the user to purchase software separately in order that they might read them.
Whilst there may still be occasional products or titles where diskettes would be appropriate, the publishers
Routledge noted that they mostly discounted them because of the superior capacity of the now universally
available CD-ROM. Cambridge University Press, which used to publish some material on diskette, is now doing
so less frequently as the CD-ROM becomes more prevalent.

1.5.3 End-users survey
Whilst acknowledging the importance of reviewing the needs and wishes of end users, the constraints of time
imposed by this project did not allow the detailed study which it warrants. Accordingly, the project merely
undertook a preliminary investigation to identify university libraries currently accessing and using electronic
monographs, which constitutes the basis for a further, more comprehensive study. The project surveyed these
institutions via the SCONUL list.

1.5.4 The report
The report is not structured along conventional lines with separate sections for the literature survey, the
publisher survey, the end-user survey and the case studies, but has taken a thematic approach bringing material
together under section headings such as the publishing process or the characteristics of electronic publishing.
We believe that this has resulted in a more accessible and useful synthesis of the research.

1.6      Acknowledgements
The project directors would like to acknowledge the JISC Electronic Libraries Programme (eLib) as the
instigators of this supporting study and thank them for their financial support. Rosemary Russell has been
particularly helpful and supportive throughout the management of this project.

Toby Bainton of SCONUL undertook the circulation of the end-user survey as well as posting several reminders
to SCONUL members through the SCONUL mailing list, and we are grateful to him for his help. Mike
Hopkins, Head of Information Services, University of Wales Aberystwyth and Allan Foster, University
Librarian of Keele scrutinised the end-user questionnaire before it was administered and provided helpful
comments on its format; our thanks go to them, also.

Four publisher case studies – at Routledge, John Wiley, Cambridge University Press and Chadwyck-Healey –
were undertaken, and we should like to thank the individuals concerned for their help and forbearance. The case
studies served to flesh out much of the raw statistics obtained from the publisher survey, and afforded valuable
insights into electronic publishing in the UK.

Our thanks are also due to those individuals at BookData, Whitaker and the British National Bibliography who
participated in the telephone interviews, and to Martin White of TFPL for his bibliographic contribution.

The project drew on expertise provided by a small departmental advisory panel comprising staff currently
involved in related research initiatives. Our thanks are due to Lucy Tedd and Michael Keen (NewsAgent) and
Alan Wheatley (MODELS Abstracting Project).

Finally, but by no means least given the vast body of work they have undertaken in reviewing Web sites,
undertaking telephone surveys and visiting publishers for the case studies, our thanks go to the hard-working
project team: Susan Davies, Roger Fenton, Dena Lewis, Wendy Shaw and Rhian Thomas.
2.       METHODOLOGY
2.      METHODOLOGY
     2.1 General management of the project
     2.2 Literature search
     2.3 Survey of publishers
        2.3.1 Non-scholarly monograph or non-textbook publishers
        2.3.2 UK publishers of electronic scholarly monographs and textbooks
        2.3.3 UK publishers of scholarly monographs and textbooks not engaged in electronic
               publishing
        2.3.4 Non-UK publishers of electronic scholarly monographs and textbooks
        2.3.5 Analysis
     2.4 Case studies of UK electronic publishers
     2.5 Survey of bibliographic sources and services
     2.6 End-users survey
     2.7 Use of data


2.1      General management of the project
The project was scheduled to begin on the 1st October 1997 and run for a three-month period to the 31st
December 1997. The date of commencement was delayed for approximately ten days owing to the late
processing of official documentation, and since the research coincided with the Christmas and New Year Bank
holidays, an extension to the 31st January 1998 was requested and granted.

Five researchers were employed for the duration of the project in addition to the Senior Researcher and the
Project Director. Regular weekly briefings were held to monitor progress in addition to ad hoc sessions. A small
departmental advisory panel comprising staff currently engaged in related research initiatives was established.
This panel comprised Michael Keen, Lucy Tedd (NewsAgent) and Alan Wheatley (MODELS). Their expertise
was drawn on as and when appropriate during the planning and execution of the surveys.

For the most part no significant problems were experienced in conducting the research. Some difficulties were
encountered in arranging interviews with publishers due, in part, to the project coinciding with their busy
schedules before and after the Christmas and New Year periods.

To satisfy the terms of reference of the project several methodologies were employed for the collection and
analysis of the data.

2.2      Literature search
A comprehensive literature search was undertaken using Library and Information Science Abstracts, Library
Literature, Charles Bailey's bibliography on electronic publishing (Bailey, 1998), John Kennedy's unpublished
bibliography Education for collection management (Kennedy, 1997), and Dissertation Abstracts International
as the initial starting points. Monographs in the fields of electronic publishing and collection management were
identified through a search of the LIBERTAS OPAC.

Charles Bailey's work is a major specialist source that is regularly updated and sets out to provide an
"understanding of scholarly electronic publishing efforts on the Internet and other networks" (Bailey, 1998).
Sections comprise Economic Issues, Electronic Books and Texts, Electronic Serials (excluded from the present
study), General Works, Legal Issues, Library Issues, New Publishing Models and Publisher Issues. John
Kennedy's bibliography was created as a result of a research project undertaken in the University of Wales
Aberystwyth Department of Information and Library Studies and constitutes a valuable collection of citations
about collection management. The bibliography is held in the Department.

These sources were complemented by bibliographic data obtained from a literature search of AltaVista,
including a number of collection management Internet sites, and from a listing furnished by Martin White of
TFPL. Significant titles of grey literature and unpublished materials, in particular, were also identified following
the examination of publishers' Web sites and interviews with individuals in the publishing trade. A not
insubstantial number of items were identified as a result of serendipity.

Our bibliography lists all relevant publications identified during the literature search, although we have been
selective in the use of the secondary sources to support our discussion in the report. Several conclusions can be
drawn from the literature search. It confirmed our suspicion that there is a predominance of documentation on
the publishing of electronic journals, and that there is a comparative dearth of publications on the publishing or
use of electronic monographs, particularly in the UK. While Bailey's work shows a significant amount of
existing research, this is largely US-based and is heavily oriented towards journals and serials.

The nature of the secondary sources is diffuse, and the bibliography of this report constitutes the most
comprehensive statement on the electronic publishing of electronic monographs. The literature also reveals a
strong bias towards writing by publishers engaged in the field. We discovered very few items that offered any
form of consolidated discussion of the issues surrounding the publishing of electronic monographs per se, even
from North America, and even fewer that explored the implications for libraries and end users.

To provide a context for our analysis of the primary data for the study, the report offers a synthesis of the
secondary literature. It is, we believe, the most complete review on the subject to date.

2.3      Survey of publishers
The experience of the International Association of Publishers (IAP) survey of electronic licensing data and
electronic document delivery initiatives, which resulted in an extraordinarily low response rate (Müller, 1997),
alerted us to the pitfalls of using of a postal questionnaire to collect data. The IAP survey noted that ―publishers
but also publishers associations often expressed the opinion that there are so many different projects and
services that it would be very difficult to draft a questionnaire covering all the situations‖. Furthermore, a postal
questionnaire does not permit the level of control that we required, especially for an area open to diverse
interpretation.

To avoid the possibility of a low response rate, the decision was taken to survey publishers by means of a
systematic interrogation of their Web sites. The Web sites of 304 UK and non-UK publishers were studied to
ascertain the incidence of scholarly monograph and textbook publishing. Publishers were identified using a
personal database which Chris Armstrong had constructed for Information Automation Limited as a basis for his
work on the Bowker-Saur World Database project (Armstrong, 1993-97), and several standard directories of
publishers. As no comprehensive guide to scholarly publishers exists, this constituted a time-consuming
exercise.

Following this initial analysis, publishers were divided into four categories:

2.3.1 Non-scholarly monograph or non-textbook publishers

         A group of 93 publishers was identified as publishing neither scholarly monographs nor textbooks and
         were eliminated from the study.

2.3.2 UK publishers of electronic scholarly monographs and textbooks

         CD-ROM and Web monographs were located on, or advertised through, the Web sites of 23 UK
         publishers (listed in Appendix 1). The publishers' sites were subject to an initial analysis using a pro
         forma (Appendix 2). Following this analysis, a more detailed scrutiny was made of specific elements of
         individual Web monograph titles.

         The limited time scale of the project meant that we had to focus our analysis on Web monographs that
         were immediately accessible; a small number of CD-ROM publications were reviewed but none was
         analysed in depth due to the difficulty of acquiring review copies in the short time available.

2.3.3 UK publishers of scholarly monographs and textbooks not engaged in
      electronic publishing
         Fifty-seven publishers were identified in this group and are listed in Appendix 3. Telephone interviews
         were conducted with 42 of these publishers (74% of the population) to discover if they had plans to
         publish electronically, or to elicit the reasons why the publisher had decided not to publish
         electronically.

2.3.4 Non-UK publishers of electronic scholarly monographs and textbooks

         Whilst the central aim of the project was to analyse the nature of electronic publishing in the UK, we
         felt that the electronic titles located on the non-UK publishers' Web sites should be also investigated to
         ascertain innovatory trends. The Web sites of 129 non-UK scholarly publishers were analysed and 45
         were found to be actively publishing electronic monographs. Monographs were analysed using the pro
         formas cited (Appendix 2). The non-UK publishers comprised largely North American presses and a
         group that were categorised as international. These are listed in Appendix 4.

2.3.5 Analysis

         The data collected from the two surveys outlined in 2.3.2 and 2.3.4 above were analysed using
         Microsoft Excel. Each researcher was asked to maintain a record of the strategies adopted and the
         difficulties encountered when searching and interrogating the sites.

2.4      Case studies of UK electronic publishers

The interrogation of publishers' Web sites imposes obvious constraints on the amount of data gleaned about the
rationale underlying the publishing of electronic monographs. We had intended to complement the data from
these surveys by conducting focus group interviews with publishers. It was soon evident that there were inherent
problems with this, as publishers were reluctant to engage in group discussions, largely due to matters of
confidentiality – mirroring the experience of John Cox from Carfax reported to the IAP (Mller 1997).

Given the constraints of time and resources of the project, the decision was taken to undertake a small set of
case studies in order to facilitate the collection of illustrative data. This was prompted by a suggestion by Anna
Hodson, publisher at Routledge, and afforded the opportunity to explore in greater detail some of the issues
investigated in the surveys we had undertaken of the publishers' Web sites. These case studies also permitted a
unique opportunity to explore additional issues associated with the terms of reference, in particular the rationale
underlying the structure of electronic publishing.

A number of UK publishers was approached and four publishers active in the field of electronic publishing
elected to participate in the case studies: Routledge, Cambridge University Press, John Wiley and Sons, and
Chadwyck-Healey. These were chosen to reflect an array of different media and subject fields. It should be
noted, however, that although Routledge do not publish electronic scholarly monographs and textbooks, they do
produce ―electronic teaching and learning tools‖ for students, for example, Glacial Analysis for Physical
Geography, which approaches our definition of a textbook. The experience that they have in publishing these
and large and small electronic reference works, corpora and journals made them an ideal subject for
investigation. Similarly, Chadwyck-Healey was selected for their considerable experience and expertise in
electronic publishing rather than as publishers of electronic monographs. Data collection was by means of
structured interviews for which an interview pro forma was created and distributed in advance (Appendix 5).
The publishers also provided primary and secondary source materials.

A fifth case study was undertaken by means of a telephone interview with Intellect Ltd in Exeter. The
constraints of time did not permit a visit to this publisher, but since they constitute an interesting example of
specialist small-scale electronic publishing associated with an academic institution, we felt that the case study
would be rewarding.


2.5      Survey of bibliographic sources and services

The major British bodies concerned with the supply of bibliographic data about monographs were identified and
telephoned to discover whether their services do now or were likely to accommodate electronic monographs. Of
those contacted, three organisations are active, BookData, Whitaker and the British National Bibliography, and
they agreed to be surveyed by means of structured telephone interviews using a pro forma set of questions
distributed in advance (Appendix 6).

2.6      End-users survey

To facilitate the preliminary investigation of the incidence of provision of electronic monographs in libraries in
tertiary education, a postal questionnaire was created (Appendix 7). A pilot was scrutinised by the directors of
two university libraries and members of the departmental advisory panel, and following their suggestions
modifications were made. The questionnaire was then distributed to 125 academic institutions by means of the
SCONUL electronic discussion list. Excluded from this list were national libraries and non-tertiary educational
institutions.

The initial response was low (c20%), and the questionnaire was re-distributed. This elicited a small additional
response, but the return rate of 40% was still deemed to be disappointing. The decision was then taken to
undertake a second follow-up by means of telephone interviews and this proved more successful, with a final
response rate of 75 (60%). One of the major reasons for the difficulties we encountered in achieving a
satisfactory return is associated with the problem of the distribution of questionnaires within individual
institutions. In many libraries, responsibility for collection management, and collection management of
electronic monographs in particular, lies not with one but with a number of staff. This predicament is
exacerbated by decentralised library collections in some universities.

The data collected from the questionnaire were analysed using Microsoft Excel.

2.7      Use of data

As the Introduction indicates, the report offers a thematic presentation of the different studies undertaken. Data
arising from the analyses of the surveys are integrated within the various sections of the report rather than in
discrete sections.

A considerable amount of data was collected during the project. We are conscious that, given more time, a
significant proportion could be used to furnish further analyses, for example, studies of the nature of electronic
publishing within specific subject fields. This issue is discussed later in the report (Section 9).
3        PUBLISHING CONTEXT
3      PUBLISHING CONTEXT
    3.1 General debate about the status and future of the scholarly monograph
    3.2 Dominance of the journal
    3.3 Dominance of the printed book
    3.4 Electronic publishing
       3.4.1 Essential qualities
       3.4.2 Advantages and Disadvantages
    3.5 Electronic monograph publishing in the UK
    3.6 Non-electronic publishers in the UK



3.1      General debate about the status and future of the scholarly monograph
There is a great deal of contradictory evidence in the literature about the demise of scholarly monograph
publishing. Several converging trends are currently operating in North America which, one group of
commentators argues, will lead to the decline of the scholarly monograph. Academic publishing, especially in
the humanities and the social sciences, is influenced by declining university subsidies, the increasing
specialisation of research and tightening library budgets (Winkler, 1997 A18; Freeman, 1996 147-150). The
problem is especially acute in the fields of history, area studies, music and literary criticism, and it is no
coincidence that it is mostly in these areas that publishers are exploring the potential of electronic formats.

Other observers in North America do not accept this premise, and argue that more academic books are being
published than in the past, but that they are being published in different fields (Wissoker, 1997 B4-B5).
Wissoker offers statistical evidence from the Association of American University Presses to support his
contention that the growth of academic publishing has not declined but has been preserved. What may have
changed, however, is the nature of the monograph.

The academic book publishing industry in the UK is deemed by the Publishers Association (PA) to have
maintained a ―relatively successful record in recent years‖ in terms of its growing sales (Publishers Association,
1997). Whilst the PA does not differentiate specifically between scholarly monographs and other academic
publications, it notes that there has been a rapid growth in the output of academic books over the past ten years
(1985-1995), from 25,000 new titles and new editions to 45,000 (Publishers Association, 1997 4). However,
these statistics hide the fact that the average unit sales per title are now seriously reduced (the increase in titles is
accounted for, in part, by the large increase in the number of titles being published in smaller runs), resulting
ultimately in higher prices. This said, there is no suggestion that the scholarly monograph is moribund (despite
declining sales within universities), and the PA, too, recognises that the academic book may be undergoing
significant changes in form (Publishers Association, 1997).

The hypothesis proffered by Winkler (1997) and others in the North American literature that electronic
publishing will prove the salvation of the scholarly monograph is not borne out by the UK literature, nor by the
data collected in this study. Whilst monographs are destined to undergo an electronic transformation, something
that is seen as inevitable by most commentators, this is a consequence of technological evolution. There is an
inherent belief that the printed monograph is destined to survive as a partner to its electronic companion.

3.2      Dominance of the journal
Another issue which appears to have a significant bearing upon the direction in which the publishing of
electronic monographs is moving is the belief that the demands from within academe are best served by the
journal article and not the traditional monograph. Evidence from certain North American university presses
points to a new development, the publishing of ―rough drafts‖ of contributions online for feedback, and the
publishing of research associated with a monograph before the book is completed. One editor at Columbia
University Press suggests, ―Maybe we'll end up not with an electronic monograph but with something that's in
between a journal article and a book … maybe we'll find that the word    finalno longer applies in scholarly
publishing‖ (Winkler, 1997 A20). Atkinson (1993) offers an intriguing theory that electronic document structure
is likely to metamorphose into what he terms ―concentric stratification‖. The document will comprise
connecting levels of information, each succeeding level would contain information in the previous level but
would also provide greater degrees of substance and detail. The scholarly monograph would require an
―extended context‖ (that is, more levels). In this sense, he perceives an erosion of the dichotomy between
journal articles and monographs. The Committee on Institutional Co-operation project which was established to
investigate and promote the electronic publishing of scholarly monographs is to experiment with possibilities of
this kind (Creth, 1997).

The debate, like that on the future of academic publishing, is inconclusive, with many North American academic
publishers arguing that the monograph possesses unique qualities which, for certain disciplines, cannot be
replaced (Winkler, 1997).

Within the context of the UK, we found a similar ambivalence but little evidence to suggest that the electronic
journal will usurp the monograph and textbook per se. What may occur is a change in the nature of the narrative
structure of electronic monographs, which will possibly be more akin to that of the reference work with shorter,
possibly non-linear structures. As yet there is little evidence in British monographs of concentric stratification or
similar manifestations of non-linear narrative (an issue which receives fuller discussion in Section 4.3).

3.3      Dominance of the printed book
A perennial issue, which receives particular attention throughout the literature, is the dominance of the printed
book as a preferred physical format for the scholarly monograph (Cummings et al, 1992; Humphreys, 1997 3).
For some writers this is a phenomenon intrinsically associated with Western culture and thought, and the views
of the North American writers cited were upheld by certain sectors of the UK academic publishing fraternity.

Implicit in the returns from those scholarly publishers who have elected not to publish electronically is the belief
that the scholar or student is culturally conditioned to use the printed book and that this orientation will
persevere (see Section 3.6 for further discussion).

The dominance of the book has influenced the nature and progress of electronic monograph publishing in the
UK. Routledge acknowledge the longevity of conventional print publishing for textbooks and academic
monographs. They also suggest that one of the reasons for their decision to publish in CD-ROM format (as
opposed to Web monographs) is associated with the fact that the CD-ROM is closer in ethos to the book format.
Other publishers have sympathy with this thesis.

3.4      Electronic publishing
To offer a context for our discussion of electronic monograph publishing, it will be useful to summarise the
essential qualities of electronic documents in order to establish similarities and differences to print-on-paper
publishing. Publishers can follow the book model when moving into electronic publishing or can understand
that the new medium demands an entirely new model appropriate to its characteristics and/or peculiarities.
Elsewhere in this report it is noted that the book model is perhaps more appropriate to CD-ROMs and less so to
Web publishing but this generalisation may not take sufficient account of software that can render a CD-ROM
down into a Web-like appearance.

3.4.1 Essential qualities
The essential qualities of electronic publishing (whether CD-ROM or Web) are mostly to do with the software,
although the first and most obvious quality is that the document is viewed on a screen rather than on paper and
thus hardware is required. If publishers use electronic media, it is an absolute requirement that the reader have a
microcomputer capable of receiving and appropriately processing the data back into the monograph that has
been transmitted. This has, in turn, several implications. If the publisher includes large image or sound files that
require high bandwidth or memory some users will be unable to acquire or read the ―complete text‖. Not all PCs
have the latest version of the operating system, large amounts of available memory, a suitably fast modem or a
CD-ROM drive. Additionally, it should be remembered that in some areas of the world electronic publishing
may simply equate to no publishing as the power, telecommunications or computing infrastructure are not
sufficiently advanced. Even in technologically advanced countries, the non-academic user who must rely on a
dial-up connection is disadvantaged in very real terms if lengthy monographs are Web published, as there will
be a telecommunications charge over and above the cost of the book.

If the user ultimately wants a paper copy of the monograph, further costs (in both time and money) accrue.
While the publisher saves the cost of paper, printing, binding and storage, the user has to print off a selection of
files and will end up with an unbound and possibly badly formatted artefact. Not all users have colour printers
or printers that are capable of reproducing images with any degree of quality.

Electronic monographs require something of their readers over and above the intellectual qualities required by
print-on-paper monographs. Not only do they require a state of mind that accepts the new media's equivalence to
the old but a tool with which to do the actual reading. Software is required to access, interrogate or view the raw
data on a CD-ROM or to communicate with, and to search and view the Web site of, the publisher who uses
Web publishing. In the former case, the software normally is supplied as a part of the package when the
CD-ROM is purchased while in the latter, software becomes an issue, as the publisher must depend on the
reader having a suitably equipped microcomputer. Many users still work with early versions of browsers which
cannot handle the more advanced features (such as frames) of the more recent releases of HTML or the
QuickTime or MPEG add-ons required to view video, for example.

Software on CD-ROM monographs can be designed to work in any way from sequentially displaying the data as
text to mixing images and allowing searching and other navigational features by means of which the user can
move around the document. Adobe Acrobat-like or WinFile-like, it may present the user with a map of the
document beside a window containing the full text of the chapter currently being viewed. Web-published
monographs viewed interactively (that is, online) will employ the user's browser software which allows simple
sequential reading or browsing of the current page, or moving around the page using the mouse or keypad. The
browser normally has a built in ―Find‖ command that allows readers to locate particular words or phrases. It is a
part of the functionality of the Web (or HTML) that hyperlinks within a page can be used to jump to other
documents. These links are either intimately associated with the one being read (and stored on the same server),
or related to it but stored on another computer, possibly in another country. It is this capability by which the
Web is known and that is the great power of electronic monographs in this medium. Rather than simply
replicating a paper document on the screen, the Web allows for a restructuring of existing documents to suite the
medium or a totally new approach to monograph writing. Documents may also be downloaded from Web sites.
As has been shown, these are likely to be in Adobe Acrobat PDF format. This software allows the replication of
print pages with design features and formatting intact and an ―overlay‖ of navigation and display tools that
allow the user to move to any page, search for text, zoom on the text or images, etc.

One less desirable quality of the ephemeral electronic document is its ability to appear differently on different
user's screens or printers. This may affect the visual impact or the clarity of the text resulting in user rejection or
poor reviews; it also affects the more mundane aspects such as pagination. When citing references, as in the text
of this report, it is customary to include a pagination, thus: (Armstrong and Lonsdale, 1996 13) – that is, page 13
of an article by the authors. Readers will have noticed that where Web documents have been referenced, no such
pagination has been included. It would be meaningless to add a page as the actual number would depend on the
settings and screensize of the browser window or the page settings of the printer. Often the smallest unit to
which one may refer is a chapter. Adobe Acrobat representations clearly score here as they retain the original,
author/publisher pagination, which will not vary with user software.

3.4.2 Advantages and Disadvantages
Possible advantages of electronic publishing must lie in the author's new-found ability to experiment with
delivery and presentation modes and in the user's acquired ability to manipulate the delivered data. In the former
category are multimedia or insertions that are non-textual and the ability to insert links, which concept should be
extended to encompass the author's freedom to design a monograph to take full advantage of such
non-sequential access. As authors evolve who are writing especially for the medium, we should begin to find
that the concept of the monograph may evolve: monographs may become interactive or the concept of chapters
may disappear in favour of a set of related but bifurcating links. This, in turn, introduces the questions of
intellectual rigour and scholarship, and of peer review, tenure and curriculum vitae addressed in Section 4.3.
Will the Research Assessment Exercise of the future keep pace with these new forms of scholarship or will they
be damned as lower, less intellectual and less-deserving publications?

Web publishing does not require the intervention of a publisher or a university press, and this too may reflect on
the scholarly value of a monograph. That the value added by the publisher is often little understood was a point
made by Sullivan (1997), while DeLoughry (1993 A18) noted that the peer review and editorial processes
clearly add authority that would be lacking from self-published monographs. Whether this should be the case is
open for debate but the current situation demands them. The opposite side of the coin, at least for
non-academics, is that Web publishing does require space on a server. If this is purchased as part of a Web
connection from an Information Service Provider, there must be worries as to its long-term availability. If the
author owns the server, then there are the costs and maintenance to be considered. The university survey
undertaken by this project revealed some degree of in-house publishing activity. It would have been intriguing
to explore the views on added value of those academics currently engaged in what appears to be self-publishing.

Text and data delivered in electronic format offer the user an ability to make free with another's work not
previously available without much tedious typing. Cut-and-paste rules the day in the Windows environment.
While this is merely useful and time-saving to the scrupulous quoter, it is also a boon to the unscrupulous
scorner of copyright, and the incidence of plagiarism in dissertations and theses has risen accordingly. The view
that, as the text comes from the Internet, it is less likely to be recognised as plagiarism by the examiner is also
significant (anecdotal, but within the experience of the research team). This is, of course, particularly apposite to
textbooks.

At least in so far as Web publications are concerned, the ephemeral nature of the monograph has to be
considered. This might affect, for example, views on the scholarly authority of such a document – if long-term
storage or location cannot be easily guaranteed then future readers will be able to make little of references in
citing documents. Some of these issues may be answered by DOI (for example, in relocating a file to a new
server) and are discussed in Section 7.3.2, but the general worries with regard to the impermanence and
instability of the monograph have yet to be addressed. At this point in time, too, the bibliographic tools to
facilitate the locating of such electronic monographs have yet to be determined, and Section 8 of this report
addresses this issue in more detail.

Finally, an oft-repeated comment about computer-read books must be repeated here: readers cannot curl up in
bed or take to the bath with the book. Quite simply, reading from a computer screen is less convenient and
flexible than the use of a conventional book. Palm tops and message pads may be considered as a viable
alternative but memory, screen or connectivity considerations render these less attractive. It is in no way likely
that this factor will influence negatively the transition to electronic scholarly monographs, but it may affect the
way in which they are used or the prevalence of parallel paper publishing.

3.5      Electronic monograph publishing in the UK
Our study set out to elicit the amount of electronic monograph publishing in the UK. Since there is no indication
in the literature as to the availability of electronic monograph titles, and there is a dearth of discussion
surrounding the electronic monograph debate, generally, in the UK, it was difficult to formulate a hypothesis
regarding the amount of publishing.

The International Publishers Association survey (Müller, 1997) indicated a low incidence of provision of
electronic monographs internationally, but because of the paucity of data collected, this study also failed to offer
an adequate hypothesis. Of the small and therefore unrepresentative number of questionnaires completed (33),
30 claimed to be offering ―entire works subject to copyright‖ and four ―entire works from the public domain‖.
However, only eight implied that their aims might include the publication of monographs. Respondents'
descriptions of the nature of the monographs under discussion were often ambiguous, and this also served to
cast doubt on the validity of the returns.

Of the 80 UK publishers of scholarly monographs and textbooks identified in our study, 23 (28.75%) publish
electronic monographs and 57 (71.25%) did not appear to. These bald statistics must be viewed with caution
given the volatile nature of electronic publishing and the different interpretations of ―scholarly monograph‖
which we encountered among publishers. The figures do suggest an encouraging level of activity, especially
given the predominance of electronic journals.

Such statistics offer only part of the national picture, however. Following our telephone survey of scholarly
publishers who did not list electronic monographs on their Web sites, we discovered that two presses, IEE
Publishing and Information Services and the Society of Chemical Industry had recently launched new electronic
titles. Eleven others are currently considering moving into the electronic publishing arena. These figures suggest
a slightly healthier attitude than would have been first thought.

An analysis of the incidence of diskette, CD-ROM and Web monographs reveals that 61% of publishers produce
CD-ROMs, 60.9% engage in the publishing of Web monographs and 26% of the sites mention diskette
products. In most cases, diskettes were lone products or quasi-textbook material designed to complement printed
textbooks. Whilst the fact that 60.9% of the publishers publish Web monographs appears to be a gratifying
figure, further analysis reveals that only 8.7% of the sites included full monographs while 56.5% included only
partial texts. This is in contrast to North American and international publishing trends which indicate a greater
incidence of Web monographs publishing in general (83.3%), and of full monographs, in particular (42.1%).
The general statistics cited above do not, of course, reflect the degree of publishing activity within an individual
press, and our study sought to ascertain the output of titles for both Web monographs and CD-ROMs.
Appendix 8 cites 11 complete-text Web monographs currently listed by two publishers: OUP and Process Press.
Approximately 57 partial-text monographs are available from 14 publishers. Taken together this demonstrates a
low level of output especially when compared with the Web monographs published by North American and
international publishers (Appendix 9).

With respect to the CD-ROM, the preferred medium for monograph publishing, 65 titles were identified,
although 15 of these emanate from just one publisher, McGraw-Hill. Section 4 explores in greater depth the
structural nature of the publishing in these media, and further detailed analyses of the physical nature of
CD-ROM and Web monographs are presented in Section 5.3.

3.6      Non-electronic publishers in the UK
The results of the telephone survey designed to elicit why some UK publishers of scholarly monographs had
decided not to venture into the field of electronic publishing revealed an array of motives. Two of the most
common reasons cited are associated with the inappropriateness of electronic media for scholarly publishing,
reflecting the cultural dominance of the printed book discussed above. Publishers argue that their readers have a
preference for the printed book, and that ―electronic publishing would be unsuited to the age group of their
readers‖ since many would not have attained the requisite level of computer literacy. Several publishers
perceived themselves as ―traditional academic publishers‖ working outside of the realms of technology. Another
manifestation of the inappropriateness of electronic publishing in an academic context concerns an apparent lack
of demand in certain subject fields, for example, the humanities.

One group of publishers is hesitant about moving into electronic publishing until they have a clearer idea about
the potential market – the most common response of those who are currently considering the electronic
publishing option.

A number of publishers cited reasons associated with the small-scale operation of their company that would not
permit them to invest in electronic publishing. This is particularly interesting given the structure of electronic
publishing described in Section 4.1.3.

Issues associated with the production and delivery of electronic formats, for example, copyright and legal issues,
were mentioned by a few publishers but there is little evidence that they themselves are constrained by a lack of
technological skills or knowledge.
4.       PUBLISHING PROCESS
4.      PUBLISHING PROCESS
     4.1 Structure of the electronic monograph publishing trade
        4.1.1 University presses
        4.1.2 Non-University commercial publishers
        4.1.3 Specialist publishers
        4.1.4 New publishing structure
     4.2 Implications for costs
     4.3 Authoring
     4.4 Management process of electronic publishing
        4.4.1 Editorial responsibilities
        4.4.2 Revision, monitoring and evaluation
     4.5 Conclusion


4.1      Structure of the electronic monograph publishing trade
The study sought to explore the structure of the electronic monograph publishing trade in the UK through data
gleaned from our analysis of the literature and the publishers' survey.

4.1.1 University presses
The North American experience suggests that there is a variety of types of publisher who have elected to enter
the electronic monograph arena. Predominant in the US are the university presses, many of whom have been led
into experimenting with electronic monographs as a result of the fears about the future of the scholarly
monograph elucidated above, that is, in order to make scholarly monograph publishing economically viable.

Our search suggests that in excess of 14 North American university presses are currently active in the field
(Appendix 4). Furthermore, there is a widely held belief that, for electronic publishing of monographs to be
successful and to reduce risks, it is necessary for publishers to establish partnerships to support research and
production. An example is the Committee on Institutional Cooperation (CIC) which is an academic consortium
of the Big Ten universities and the University of Chicago.

No such trend is evident in the UK. Only four university presses: Cambridge, Oxford, Exeter, and University
College London (an imprint of Taylor & Francis) offer, or plan to offer, electronic monographs. These presses
are working independently, and if co-operation does exist, it is on an informal basis.

4.1.2 Non-University commercial publishers
There appears to be a similar pattern of electronic publishing activity from within the non-university publishing
sector. A range of North American and international commercial publishers was identified (Appendix 4). With
respect to the UK, nine mainstream, commercial publishers and eight minor presses were listed reflecting a
diversity of disciplines with a slight and expected bias towards the sciences (Appendix 1).

4.1.3 Specialist publishers
A final category comprises small-scale individual publishing initiatives, again evident both in North America
and in the UK. This is typified by academics publishing monographs directly on the Web. The one British
example is Process Press, established by a member of the academic staff in the Department of Psychology at the
University of Sheffield. A set of his scholarly Web monographs has been published using the computing
facilities of the University of Sheffield for the Web site.

One issue that we sought to explore in the survey of UK university libraries was evidence of this form of
specialist electronic publishing of monographs by academics or departments within their own universities. Of
the 76 returns, 29 libraries were uncertain as to publishing activity within the institution. Whilst not
unsurprising, given the potential implications of electronic publishing for academic libraries, this raises the
question of the effectiveness of communication between academic departments and library staff responsible for
the selection and acquisition of electronic resources.
Eight universities reported the publishing of monographs by departments for internal use and nine for external
use. No further information was sought at this juncture since the aim of the survey was specifically to identify
the incidence of provision with a view to undertaking a more detailed investigation of the provision and use
within academic institutions. The returns, whilst modest, suggest a level of activity worthy of further
investigation.

4.1.4 New publishing structure
Whilst individual publishing initiatives by large and small commercial publishing houses will continue, there is
a body of opinion in the literature which suggests that for electronic publishing, in general, to succeed, an
inevitable synergy will have to be effected between the various ―actors‖ involved in the electronic publishing
process. Oakley, Kueter and O'Hea, (1997) identify the actors as comprising the authors, publishers and
information providers. This concept could be expanded, we believe, since the publisher portion of the
information chain contains links between publishers and libraries, users-as-authors and publishers, users and
libraries, and publishers and users-as-readers.

Carbo (1997) feels that partnerships between producers and users of information services are essential to define,
teach, learn and acquire the knowledge and skills (―mediacy‖) needed to be successful in a networked
environment. Such a synergy is already evident in some of the North American initiatives concerned with
electronic journal publishing, for example, TULIP and Red Sage (Scovill, 1995 appendix E). The International
Association of Publishers also makes reference to a number of electronic publishing projects in which other
actors are involved, ―among which [are] universities and software vendors‖ (Mller, 1997).

With reference to the publishing of electronic monographs, similar sentiments were expressed with the
establishment of the CIC:

         ―In the new electronic environment, we believe that the libraries and presses, together with computing
         and networking organisations of our institutions, must explore new symbiotic alliances that might
         better satisfy the needs of all concerned.‖ (Creth, 1997 2).

Winkler (1997 A20) also notes that a range of new partnerships have been forged between presses and other
bodies to support the publishing of electronic monographs.

Whilst co-operative ventures in the electronic publishing of journals have been established in the UK (for
example, PILOT), there is no evidence that the ―synergistic environment for cooperation‖ for the publishing of
scholarly monographs envisaged by the CIC, or the authors of the EU publication, The Future of Content, is
emerging in the UK. Statements supporting the advisability of establishing ―virtual companies‖ have been made,
however, by British multimedia publishers who perceive the need for publishers to work with software
developers and designers (Arnfield, 1996 17).

Routledge emphasised that a substantial degree of collaboration exists between themselves and user groups, and
pointed to informal rapport with other publishers in the field of electronic publishing. A group of publishers has
formed a cross-publisher forum, Electronic Information Publishers (formerly, CD-ROM Standards and Practices
Action Group) and the Publishers Association Electronic Publishers Forum has been established with a remit to
enable:

         ―members to keep abreast of the rapid development of multimedia and electronic publishing, notably
         through an extensive programme of forums and seminars, and provides regular opportunities to review
         technical, market, Governmental and legal developments in this exciting but difficult area of
         publishing‖ (Publishers Association).

The existence of such groups suggests that individual publishers are not working in isolation.

At present, insufficient momentum has been generated for players to engage in this ―synergistic environment‖
for scholarly publications. Indeed, it may not yet be considered appropriate.

However, a number of salient questions is being posed both in the literature and by individuals surveyed in our
study which suggest that greater cooperation would offer a useful mechanism for addressing issues such as
where the archiving and the preservation of the scholarly tradition should occur. Scovill queries whether
libraries and publishers should develop collaborative contracts by which publishers maintain an archive of their
own electronic monographs (Scovill, 1995 14).

Whilst conscious of the embryonic state of electronic publishing in the UK, we feel that there is a case for
bringing together representatives from the various sectors concerned with academic publishing to explore the
feasibility of establishing a body to explore ways of fostering the electronic publishing of scholarly literature.
Such a structure could well reflect that created by the Australian Vice-Chancellors' Committee which was set up
with the remit to "clarify the main issues affecting – and inhibiting – electronic publishing" (AVCC, 1996).

4.2      Implications for costs
With respect to the cost implications of electronic publishing of monographs, the literature reveals ambivalence.
There is a body of opinion that reflects the view of Shannon Davies who argues that electronic publishing is
particularly cost effective for materials that are traditionally expensive to print, for example, art history and
palaeontology (DeLoughry, 1993 A19). The conclusions of research into general electronic publishing in
Europe point to the benefit to be derived from decreasing operational costs for early entrants into the arena
(Andersen Consulting and Institute for Information Economy and New Media (IENM), Austria, [1996]).

Other commentators are less optimistic, suggesting that at this juncture it is too early to determine whether the
new technologies will result in significant production cost savings (Cummings et al, 1992; Arnfield, 1996;
Thatcher, 1997). As Cummings et al observe, a number of the primary costs have less to do with the medium
than with the nature of the activity. For example, many of the costs associated with the highly labour-intensive
editorial and peer review processes associated with scholarly monographs will remain while some costs
associated with the actual production of the text can be reduced. Sowden (1997) notes that while distribution
and storage costs are removed, these form only a small percentage of the total cost of book production. Again,
Arnfield notes an important caveat that, for some publishers, major costs may be encountered in the text
conversion process. However, it should be noted that some publishers, Routledge for example, already prepare
their paper monographs electronically (for example, using SGML) while opting to deliver them in print form.
For these publishers, a transition to electronic monograph publishing has already been started should they wish
to take advantage of it, and the financial trauma suggested by Arnfield has already been faced.

The more sophisticated interactive multimedia will result in a leap in costs; if it involves the use of studios and
actors, then there are substantial financial implications. For the smaller electronic publisher there may be
significant hurdles for, as Nigel Ward observes, bankers are still nervous about investing in multimedia
companies as the industry is still in its infancy (Arnfield, 1996 18).

The rights issue too has significant cost implications. There has been a marked escalation of the cost of licensing
fees and royalties, and also in the labour-intensive complexity of the negotiations which may be involved
(Arnfield, 1996).

The experience of Routledge suggests that it is too early to pronounce on the cost effectiveness of electronic
publishing of monographs. Their initial experience of CD-ROM publishing revealed that there is no appreciable
decrease in costs. Indeed, the nature of the electronic publishing process delineated below suggests that it may
be more labour intensive. Wiley maintains that it is currently no less expensive to publish electronically than in
hardcopy and in many instances the cost is higher. The Publishers Association (1997) indicates that the costs of
creating added value may add substantially to the total costs incurred by the publisher.

A tentative conclusion that can be drawn is that for the more simplistic transfer of a printed monograph to an
electronic form there may ultimately be savings. For the more sophisticated electronic monograph employing an
array of added-value features, there is less certainty.

Discussions with the publishers interviewed suggested that none was aware of formal costing models for the
publishing of electronic monographs. Although as Routledge pointed out, the concept of a model may be too
grand a construct for something which publishers do all the time if they ―know what any given product requires
in terms of data, functionality and market‖. This is an issue worthy of further investigation.

4.3      Authoring
Implicit in the literature, in the monographs surveyed and from comments taken from the interviews with
publishers, is the suggestion that the electronic monograph places new demands on the author. There are few
difficulties and implications for the author who is transferring the complete printed text directly onto the Web or
CD-ROM. But if the monograph is to derive benefit from added-value components, there is the challenge of
introducing new technological elements to enhance the conceptual currency of the text, a challenge that raises
new dimensions in authorship.

There is a widely held view in the North American, European and Australian literature that authors have to be
engaged in computer technology for their work to be accepted by publishers for electronic publication (AVCC,
1996; Mitchell, 1996; Oakley, Kueter and O'Hea, 1997).

However, the expertise required is associated not only with technical issues but also with the ability to translate
the conceptual and pedagogical characteristics of the text into an appropriate electronic context. Mitchell (cited
in AVCC, 1997) hints that the electronic monograph, unlike the printed equivalent, is predisposed to short
narratives that are modular, classified and possibly non-linear. Thatcher (1997) discusses another manifestation
of this as reflected in the work of Ross Atkinson who perceives a shift from a linear to a  three-dimensional
form. There are too few examples from British titles to support this conjecture, and those publishers interviewed
were unable to contribute to this discussion. Some monographs discovered in the publisher survey, however,
would appear to be adopting something approaching his three-dimensional concept particularly with regard to
the third level,  referential reading(a matter which receives further discussion in Section 6.2.4).

For the creation of the more sophisticated electronic monograph, it seems that the author will have to acquire a
new repertoire of skills – narrative, technical and pedagogical. These are similar to the skills which
commentators suggest will be required by those book publishers who are moving into the field of electronic
publishing (Oakley, Kueter and O'Hea, 1997). These demands may well limit the output of electronic
monographs until a greater base of appropriate computer literacy is established amongst scholarly authors. There
was a widely held belief that the publisher would not have the time (or resources) to take on the full
responsibility for adapting a print-based monograph, that a commission would not be accepted unless the author
possessed the requisite skills.

Another issue associated with authorship which the study explored concerns the difficulty of attracting
academics into electronic publishing because of a lack of institutional recognition and support with respect to
tenure (AVCC, 1996; Sullivan, 1997). Evidence from the case studies suggests that the electronic media do not
appear to cause particular concern for academic authors working in the UK. Provenance remains the critical
factor, and the publishers suggested that since electronic monographs are subject to the same scrutiny and peer
review as the print equivalents, there is no difficulty in commissioning authors. In this context, it is interesting
to note the comments of Kraft (1997) who reflects on the possibility of a less-rigorous, hastier peer review in an
electronic environment. The added value of the publisher's imprint remains an important factor for the author
and reader alike, in contrast with the view expressed in Rohe's article on the publishing of electronic journals
(1998).

4.4      Management process of electronic publishing
It is very difficult to discern any prevalent pattern in the management structures of electronic publishing. This is
due in part to a dearth of writing on the subject, which is in turn a consequence of the embryonic state of the
electronic publishing of monographs in the UK. Indeed, there was fundamental disagreement about the need for
a separate electronic division within a publishing house. The publishers who participated in the case studies all
adopted an integrated approach in the belief that there should be one form of delivery of data, and that all
personnel need to have the requisite expertise to engage in electronic publishing. Another British publishing
house holds a diametrically opposing view to this, but they declined to be interviewed as a part of our study, and
we were unable to explore this issue further.

Discussions with some publishers suggest that the process of electronic publishing does not follow the
comparatively linear procedures inherent in print publishing, that is to say, from the commissioning of the text
to the publication and marketing of the final product. Electronic publishing of monographs was less predictable
and less linear, requiring much greater collaboration from representatives of all departments. Compared with
print publishing it was also seen as being more resource intensive. There is little documentation on the nature of
the publishing process and this is an area worthy of further investigation.

4.4.1 Editorial responsibilities
A major issue discussed in the literature and raised by our case study publishers concerned the new skills
demanded of personnel engaged in electronic publishing. Oakley, Kueter and O'Hea (1997) suggested that all
areas of the publishing house will possibly require new technical and conceptual skills, and the AVCC
underlined the importance of editorial personnel developing these skills to support the authors of electronic
monographs (AVCC, 1996). Routledge, amongst others, confirmed that the need to ensure a wide skill base is a
major factor, and they offer both in-house and external training for staff.

4.4.2 Revision, monitoring and evaluation
Electronic monographs appear to be subject to the same degree of monitoring and evaluation by publishers as
their printed equivalents, both in terms of provenance and post-production use.

Electronic publishing facilitates comparatively easy revision of the text for more conventional monographs.
New dimensions in the revision of Web monographs were discerned, however, associated with added value. A
number of titles included facilities for the reader to communicate corrections, additions, and suggestions directly
to the author thus enabling the author to conduct a mode of continuous revision. Such links suggest that, for
certain titles, there could be a subtle move away from the traditional responsibility for revision resting with both
the author and publisher, to the author alone.

4.5      Conclusion
We are cognisant of the work undertaken in the wider field of electronic publishing on behalf of the EU and
have studied their pronouncements on commercial trends and market features (Andersen Consulting and
Institute for Information Economy and New Media (IENM), Austria, [1996]; Consulting Trust). There is an
incompatibility between their studies and our research which means that it is nigh impossible to extrapolate
from the broader discussions and findings on electronic publishing in order to make comparisons with our work.

Given the broad scale of our project and the constraints of time, it was not possible to investigate the
commercial market trends in electronic monograph publishing in the UK. This was compounded by several
additional factors. There is a serious lack of specific data regarding the market and end-user requirements (that
is, academic libraries, the domestic market for scholars and students) and the embryonic nature of electronic
monograph publishing is such that publishers felt unable to pronounce on the way in which the market is likely
to develop.

One of the few instances where comment can be made concerns the importance of electronic publishing. The
report on electronic publishing produced for the EU by Andersen Consulting and Institute for Information
Economy and New Media (IENM), Austria ([1996]) concludes that publishers who do not move into electronic
publishing are likely to become redundant:

         ―Electronic publishing is likely to become a strategic cornerstone for economic survival within the next
         5 – 8 years. Players that make no effort to get involved will see the window of opportunity closing.‖

The evidence gleaned from our study of scholarly publishers who are not active within the electronic publishing
arena (see Section 3.5) together with the ambivalence regarding costing mechanisms (see Section 4.2) suggest
that the gloomy prognostication of that report may not be true for the publishers of electronic scholarly
monographs.
5.       Characteristics of Electronic Publishing Media
5.      CHARACTERISTICS OF ELECTRONIC PUBLISHING MEDIA
     5.1 CD-ROMs
        5.1.1 General background to the medium
        5.1.2 CD-ROM monographs in the UK
          5.1.2.1 Interactive CD-ROMs
     5.2 Internet
        5.2.1 General background to the medium
        5.2.2 Internet monographs in the UK
     5.3 Comparison of media
     5.4 Conclusion
The study sought to identify trends with regard to the media adopted by publishers for electronic monographs.
There is little evidence to justify the inclusion of diskettes in this discussion, and it consequently centres on
CD-ROM and Web monographs (see Section 1.4.2).

5.1      CD-ROMs

5.1.1 General background to the medium
The literature is clear on the importance of CD-ROMs as a publishing medium both in general and for
monographs (see, for example, AVCC (1996) and Webber's (1996) report on a talk by Klaus Saur which noted,
inter alia, that the transition to CD-ROM had been slower than expected). The investment by both the publishers
and the users, and the virtually automatic delivery of a CD-ROM drive as a part of any new microcomputer
make this inevitable. Originally used to deliver databases and then public-domain software and images, their use
rapidly spread to documentation delivery (for example by Microsoft, car manufacturers, aircraft manufacturers,
etc). At the same time, the library-oriented concept of a database as being an essentially bibliographic collection
of secondary data began to expand to encompass full-text documents (newspapers, magazines, etc) and other
kinds of collections. Multimedia arrived and the edges to any definition of a CD-ROM database became blurred.

CD-ROMs became primary sources, and in a McLuhan-like way the medium itself became the object of
interest. Librarians spoke of their CD-ROM collection rather than their database collection – with some
justification, as it typically included encyclopaedia, newspapers, and art images as well as bibliographic
databases.

Historical foundations notwithstanding, the physical presentation of a CD-ROM has certain clear advantages
over the same product accessed online through a database vendor or electronically over the Internet. In-house
use allows for easier control of budgets, a certainty of available access, and a physical artefact that does not
present the cataloguing problems of other electronic formats (Barnes, 1997). From a wider perspective,
CD-ROMs are more amenable to legal deposit. This is only true, however, in so far as we can assume the
appropriate hardware existing at some undefined point in the future when an unfortunate user wishes to retrieve
the CD-ROM. Legal deposit issues relating to electronic media have been dealt with in depth (Ratcliffe, 1998;
British Library, 1997), and also receive further consideration here in Section 8.1.1, and similar debates about the
acceptability of electronic formats for theses have been rehearsed in UK higher education circles.

5.1.2 CD-ROM monographs in the UK
Table 5-1 shows the markedly higher UK figure for CD-ROMs together with the nearly equal North American
figures for Web complete text and CD-ROM monographs that demonstrate the established position of
CD-ROMs over Web publishing at this point in time. The figures given against ―ALL‖ include international, US
and UK publishers.


                                 Respondents          CD-ROMs         Complete
                                                        (%)           Web texts
                                                                        (%)
                                      ALL               54.17            30.56

                                       UK               60.87             8.7

                                      USA               47.37             42.1

                                Table 5-1: Publishers' use of Web and CD-ROM

The table indicates that CD-ROM is currently the preferred medium for UK publishers and holds many benefits
which the market recognise and require. Much about CD-ROM publishing is different from conventional book
publishing but many of the publishing principles have close parallels with books. It is not simply that the
CD-ROM can contain an electronic equivalent of a print-on-paper book, complete with title page, contents,
chapters, bibliography and index which offer readers an easy transition to screen-reading, but the physical
presence means that a publisher's relationship with the library remains one in which the monograph is
purchased, acquired, stored and, ultimately, replaced with new editions. There is no need for the publisher to
develop a new transaction model or mechanism suited to the new medium. It is evident from the comments of
Routledge amongst others, however, that some markets are beginning to perceive the necessity for Web
monographs. Whilst Chadwyck-Healey is not an electronic monograph publisher, they do have a substantial
major investment in the CD-ROM sector, and, for the last 18 months, they have been moving onto the Web in
parallel with CD-ROM production.

Since markets are changing continually, and with the plethora of Web journals, it is likely that there will be an
increase in Web monographs although the status of the CD-ROM will persist. Several of the scholarly
publishers who are venturing into electronic publishing indicated that they would move directly into the Web
market.

The immediacy of the Internet seems to require that the traditional book model be replaced by something that
functions differently. As we suggested in Section 4.3, just as linear text gives way to a hypertext or a
three-dimensional model, so the scholarly monograph will continue to develop to include elements of interaction
and peer review, of user selection and partial purchase or user subscriptions, which require a constantly updated
monograph.

CD-ROMs are likely to be the preferred medium for publishers who wish to facilitate particular approaches to
the content by means of software. CD-ROMs have traditionally had their own software supplied with them.
Without appropriate software the contents of even a simple bibliographic database are virtually impenetrable –
either by reason of the quantity of data through which the user would need to wade in order to locate something
useful, or by virtue of the file format in which the data are stored. Thus, as scholarly monographs are delivered
on CD-ROMs, it is no innovation to supply software that allows manipulation, searching or esoteric display of
the text. While software can be supplied over the Internet, and Java capabilities offer increased flexibility, the
publisher cannot know or guarantee that users are able to make use of the sophistication being offered.

5.1.2.1           Interactive CD-ROMs
Publishers who wish to make the most of both worlds – the security of the CD-ROM and the currency of the
Internet – can provide their CD-ROMs with the capability to link to their Web site when required to bring in
more up-to-date material than that stored on the disc. This approach has been used outside of the scholarly
monograph arena, in particular by business and financial information providers who may, for example, provide
company reports on CD-ROMs with access to their home Web site to allow for more recent material to be added
to the company profile being developed by a user.

5.2      Internet

5.2.1 General background to the medium
The literature shows a sense of movement towards Internet publishing although this is chiefly manifested by
electronic journals. Hitchcock, Carr and Hall (1997) demonstrate the growth of electronic journals, ―the market
is hardly more than embryonic … and there are too many vested interests to let it slow‖. The collected reports of
the Electronic Publishing Working Group to the Australian Vice-Chancellors' Committee also note that the
―momentum towards electronic publication is still increasing and scholarly authors and readers are beginning to
explore some of the challenges posed by the electronic medium‖ (AVCC, 1996). There is a discernible move to
Web monographs in the USA (as demonstrated by Mitchell (1996), for example). Both MIT and Columbia
University Press, for example, are involved in Web publishing; the former with a major encyclopaedia and the
latter in publishing research monographs (Winkler, 1997 pA20). Columbia is of particular interest in that they
understand the possibility of the scholarly monograph transmogrifying into something different when published
electronically. Winkler quotes their editor in chief as saying, ―Maybe we'll end up not with an electronic
monograph but with something that's in between a journal article and a book … maybe we'll find that the word
 finalno longer applies in scholarly publishing‖.

Publishers clearly see the potential but they see journals as a safer introduction to the medium because the repeat
nature of journal publishing ―captures‖ readers and because subscriptions mean that users will be repeat visitors
to the site. Another factor is that the periodical nature of journals means that larger investments can be made in
the expectation of longer-term return. Journal literature may not need to be available on the site for such long
periods – monographs have a ―shelf‖ life measured in years while journals could be archived after months – and
currency (linked with the ―freshness‖ of the site) is easy to maintain. Journals and the immediacy of electronic
communication are both linked with current, up-to-date information. The pricing and charging models are
established and easier to move to the electronic publication.

5.2.2 Internet monographs in the UK
The UK publisher survey, however, demonstrated significantly more movement towards the use of the Internet
for publishing than had been predicted in the literature. Table 5-2 shows that only 30.6% of all publisher sites
examined (US, UK and international), offered complete scholarly monographs or textbooks online. However,
the figures for publishers offering partial monographs to add value to their catalogues are relatively high given
the general acknowledgement that in the UK, at least, publishers are only just tentatively moving into the field.
The amount of added-value use correlates with arguments in the North American literature for Web monographs
(Winkler, 1997; Boson Books). Partial texts and tables of contents lie only slightly below the ubiquitous abstract
while sample pages and sample chapters featured in about a third of all sites. Curiously, significantly fewer UK
sites offer tables of contents and sample pages.


                Publishers       Publishers Publishers Publishers Publishers                   Publishers
                  with              with         offering       offering     offering a         offering
                Complete           Partial      Tables of       Sample       Synopsis           Sample
                  Texts            Texts        Contents        Chapter or Abstract              Pages
                   (%)              (%)            (%)             (%)          (%)               (%)
       All        30.56            52.78          52.78          30.56         56.94             36.11
      UK           8.70            56.52          30.43          30.43         47.83             21.74
      USA         42.11            55.26          65.79          31.58         57.89             42.11
                                     Table 5-2: Publishers' use of Web sites


As might be expected, the North American figures are generally higher than those for the UK. This is
particularly marked and inexplicable for ―publishers offering tables of contents‖ on the Web, and it is difficult to
determine any underlying rationale for this and the fact that about half as many UK publishers as US offer
sample pages. Further work could usefully be undertaken to discover the pedagogic value to users of these
features. Research could look at whether sample chapters are read in isolation or whether they produce sales of
the monograph; whether abstracts are used as complete surrogates, and the comparative values and use made of
tables of contents, abstracts and samples from the work could also be explored.

5.3      Comparison of media
At first sight, the general figures gleaned from the publishers' survey suggest that publishers who favour
CD-ROMs do not use the Web and vice versa. A more detailed analysis of the data was undertaken and revealed
no marked division internationally between publishers' use of the two media, with 21 (30.88%) publishers using
both, 18 (26.47%) using only CD-ROMs and 29 (42.65%) using only the Internet. The pattern of publishing in
the UK closely resembles this distribution. These figures do not seem to show any ambivalence about a move to
the Internet, although it should be noted that over three times as many US publishers are making complete
monographs available in this medium while more UK than US publishers are using CD-ROMs (60.9% against
47.4%). This may be accounted for by the historical fact that US publishers and university presses have been
actively experimenting with Web publishing for a much longer time (Winkler, 1997 A18).
It might be supposed that some subjects or disciplines have special properties which render them particularly
appropriate to electronic publishing or even suggest specifically either CD-ROM or Web publishing. Medicine
offers a number of CD-ROM products that centre on anatomical images (for example A.D.A.M. or Animated
Dissection of Anatomy for Medicine) that can be manipulated, rotated and zoomed. Table 5-3 offers an analysis
of subject orientation against medium for UK and international publishers. The table shows, however, that
medicine has only a slight bias towards CD-ROM. Indeed, it is evident that there is no clear subject bias for
either Web or CD-ROM publishing. Neither medium appears to have properties that make it particularly
appropriate for publishers with a specific subject orientation.


                               Publishers' perceived                      Publishes      Publishes
                                subject orientation                       CD-ROMs        Complete
                                                                                           Texts
                                                                                          On Web

          1                Medicine, Science, Technology                       Yes
          2                Medicine, Science, Technology                       Yes
          3                               Physics                              Yes
          4        Computing, Science, Technology, Engineering,                Yes
                                         Business
          5                              Science                               Yes
          6                               Various                              Yes
          7                               Physics                                              Yes
          8                              Medicine                              Yes
          9                Medicine, Science, Technology                       Yes
         10                Pharmacy & Related Healthcare                       Yes
         11                            Psychology                                              Yes
         12                             Chemistry                              Yes
         13                              Medicine                              Yes
         14                              Sciences                              Yes
         15                      Legal, Tax Information                        Yes
         16                               Various                              Yes
         17                               Various                              Yes
         18           Science, Technology, Medicine, Business,                 Yes
                                       Professional
         19                    Medicine, Health Sciences                       Yes
         20                               Various                              Yes
         21                      Scientific, Computing                         Yes             Yes
         22                    Educational, Professional                       Yes
         23                   Ancient World Translations                       Yes             Yes
         24                              Medicine                              Yes
         25                               Various                              Yes             Yes
         26         Philosophy, Religion, Life Sciences, Criminal              Yes
                                       Justice Etc.
         27                  Literature, Classical Science                                     Yes
         28                             Astronomy                              Yes
         29                   Scientific, Genetics, Biology                                    Yes
              Table 5-3: Publisher's subject orientation against medium (… continued on next page)
                                Publishers' perceived                       Publishes      Publishes
                                  subject orientation                       CD-ROMs        Complete
                                                                                              Texts
                                                                                            On Web

         30                          Literature                                              Yes
         31                           Various                                Yes
         32               Sciences, Engineering, Medicine                                    Yes
         33                         Computing                                                Yes
         34                            Various                                                  Yes
         35                            Various                                  Yes
         36                           Literature                                Yes
         37                            Various                                                  Yes
         38                      Literature, Science                            Yes
         39                            Various                                  Yes
         40                          Humanities                                 Yes
         41                     Business, Education                             Yes
         42                       Legal, Business                               Yes
         43                            Various                                  Yes
         44                            Various                                  Yes
         45                   Classics, Antique Books                                           Yes
         46                           Medicine                                  Yes             Yes
         47                   Complete Shakespeare                                              Yes
         48        Early English & Norse Texts, American Verse                  Yes             Yes
         49                            History                                                  Yes
         50                            Various                                                  Yes
         51                            Various                                  Yes
         52                            Various                                                  Yes
         53                     No clear orientation                                            Yes


                        Table 5-3 (cont.): Publishers' subject orientation against medium

Chadwyck-Healey moved into CD-ROMs from microforms because they were comfortable with the medium,
and they are now moving to parallel publishing on the Web. In the future, they may publish on the Web first
with CD-ROMs as ―spin-off‖ products. Chadwyck-Healey CD-ROM full-text products have always used
SGML so that a move to HTML is relatively straightforward. Both Cambridge and Wiley have a mixture of both
media using the most appropriate and cost-effective means for each title. John Wiley currently has no single
tried and tested business model for electronic publishing on the Web and noted in their case study that they have
not yet seen strong evidence of demand from the marketplace. Routledge concur with what Chadwyck-Healey
and Wiley relate about the straightforward conversion of SGML to Web delivery as one of many justifications
for using SGML, and the difficulty in identifying demand for Web-based materials.

In the UK, the most positive evidence of a need for electronic publishing is Intellect Ltd, which has produced
monographs on the Web first with no intermediate CD-ROM publishing. It is interesting that the two latest
entrants into scholarly electronic publishing, that is IEE Publishing and Information and the Society of Chemical
Industry, have followed the avenue taken by Intellect and have moved directly to the Internet.

5.4      Conclusion
With respect to the UK, the evidence points to an established CD-ROM publishing base and user-base in the UK
with some degree of ambivalence towards Web publishing. In the US, Web publishing appears to be more
advanced. Further work needs to be undertaken to establish and evaluate the rationale lying behind UK
publishers' reaction to the opportunities available on the Web.
6        Nature of content
6      NATURE OF CONTENT
    6.1 Narrative content
    6.2 Added value
       6.2.1 Nature of added value components: Web
         6.2.1.1 Incidence
       6.2.2 Nature of added value components: CD-ROMs
       6.2.3 Advantages of added value
       6.2.4 Constraints and issues
    6.3 Subject orientations
    6.4 Rights issues
       6.4.1 Publishers
       6.4.2 Users
       6.4.3 Copyright initiatives
    6.5 Quality control


6.1      Narrative content
In examining the electronic scholarly monograph, it is necessary to consider how the intellectual content may be
influenced by the medium. If the text is being written specifically for publication in this way, should the author
change his or her style of writing; write at less length; use fewer illustrations (or more); cite fewer supporting
references? A brief examination of Mitchell's work (1996) is instructive in as far as the body of the text varies
little from the text in a print-on-paper book. Nielsen (1997) has demonstrated that people rarely read Web pages
word by word but instead scan the text, picking out individual words and sentences. This suggests that fewer
words and highlighting such as bullet points might constitute an appropriate style. Mitchell makes a similar
point suggesting that print favours long narratives and certain kinds of reading while the electronic media are
pre-disposed towards ―modular, classified and indexed chunks of content as in encyclopedias and dictionaries‖.
Are publishers and/or authors aware of this as they write?

Most scholarly authors can be assumed to write with their intended audience in mind, but is their readership less
clearly defined if the monograph is made available electronically? It is certain that it will be read by at least
some – both topic-relevant and casual readers – who would not have read a paper version, although it may still
be argued, at the time of writing where access to the Internet is neither universal nor even comprehensive within
the UK, that the reverse also holds true. The physical representation of the monograph either on CD-ROM or on
the Web is likely to differ from any paper version. This might be manifest in the inclusion of links or by virtue
of its division into smaller and more easily screen-handled discrete sub-sections. Both media allow the searching
of the text for occurrences of given words or phrases but is this likely to influence the way the text is structured?
The Web (and it is not uncommon for this to be a feature of software access in other media) is built around the
hypertext, non-linear approach, and it may be supposed that authors of scholarly monographs might take
advantage of this to force readers into a non-linear approach to their topic (Atkinson, 1993; AVCC, 1996).

Militating against these innovative approaches to communication in an area which is often supposed to be
declining in favour of scholarly journals are both the printed-book mindset of many publishers and, as suggested
in The Future of Content (Oakley, Kueter and O'Hea, 1997), the ―existing systems and the additional work
involved by every party in the value chain.‖ We might speculate that some of the reasons for a shift to scholarly
journals could lie in the shorter article length and the more visually-exciting design features (for example,
sidebars, extracted text) often found in even the most scholarly of journals. Care must be exercised in this area
as scholarly journals, too, have both print and electronic versions with varying design features. It is clearly
difficult to move completely away from the concept of a ―book‖ with all that this term implies, but Cambridge
University Press are compiling an ―asset management store‖ – a kind of jukebox from which users can select
necessary components for a book: ―Just For You‖ publishing. The book will be totally fragmented and some
parts may be published before the whole is ready, confirming some of the findings of Winkler (1997).

Whilst we are aware that publishers such as Routledge are considering the possible benefits to their customers of
electronic delivery of monographs, to our knowledge there is no published British documentation which
explores the unique qualities of scholarly monographs, and considers how or to what extent they warrant (or are
benefited by) this electronic route.

6.2       Added value
It is clearly possible, at the most basic or fundamental level, simply to transfer an ASCII text file onto a server
and make it available over the Web – very much as the now largely superseded gopher sites used to work.
Viewed on a browser this produces an acceptable, paragraphed text in a standard font and size. The browser
adds some functionality in providing a means of moving up and down the text, searching for words or phrases
and, in some cases, allowing a zoom or magnification so that the text appears in a larger, more easy-to-read
form. Such an approach suffers by comparison both with the paper alternative and with the many commercial
sites that offer sites replete with images, animated images, Java applets, and often video clips.

Whether the intention is to woo readers from paper to screen or simply to provide an electronic text that both
reflects the good name of the publisher and is worthy of the author, visual acceptability is a requirement of any
electronic version. As a minimum, the screen image should be at least as good as a paper page is (or would have
been), and preferably has some degree of added value – Jensen (1996) notes that the paper design should not
dictate the digital design.

Added value can either offer easier access and visual processing or an enhanced intellectual content. The
features which offer added value and are necessary to maintain the presentation at a level which is comparable
with, or better than, the book fall into the former category. The electronic linking to additional resources or the
provision of moving images (for example, a rotating anatomical image) clearly are beyond the capabilities of the
printed book and are truly added value.

6.2.1 Nature of added value components: Web
The publisher survey examined sites to determine the use and extent of added value. As a precursor, a list of
typical components was compiled from analyses of the literature search and our initial exploration of Web sites.
Twelve specific types of added value were identified and each site was tested for each capability/facility. The
types were: Resource Links; Review Links; Editorial/Feedback; Links to Jobs Sites; Links to Journals;
Exercises/Questions; Companion Web Sites; Author Links; Author Biographies; Bookshop Links; Links to
Professors/Curricula or Educational Sites; and Simulations/Animations. These are described below.

Resource Links
       This term has been used generically to mean hypertext links from within the body of the web page
       either to other parts of the publisher's site or to external resources that are relevant to the text. As noted
       above external links mean overheads for the publisher both in creating and maintaining, as it is
       necessary ―to combat link-rot by identifying and removing hot-links to sites that have died, shifted to
       new locations, or become irrelevant. (If this is not done, a site quickly loses its charm - like an
       untended garden.).‖ (Mitchell, 1996)

         Internal links may be made to resources supplied by the author and/or publisher, or to footnotes,
         endnotes and references. Scholarly monographs tend to contain references and notes and the elegant
         use of links within a document on the Web is a good example of adding value to a print equivalent. The
         Mitchell essay quoted from above is a case in point. A reference number within the body of the text can
         be clicked on causing the display of the relevant footnote or citation. This, in turn, has a hypertext link
         ―Back to the text‖ which moves the reader directly back to the point in the text from which the
         reference was made. Conversely, references in a text examined on the Sweet and Maxwell site do not
         offer any means of returning to the referring text; here a paper volume would have the edge in added
         value in so far as a finger could be kept in the page to facilitate the return.

         There are cases to be found where the reference made in a text is to another electronic text, and the
         owner of the site has decided that there is little point in creating an interim step to a list of references.
         Instead, the link moves the user directly to the new text or resource. There are several disadvantages to
         this approach. In order to achieve an easy return, the new document would have to be opened in a new
         browser window, and if the reference is to a point midway through the new text, there will be no easy
         way of locating the correct entry point.

Review Links
         In marketing terms, it is common practice to quote from favourable reviews within publishers'
         pamphlets. A similar practice has developed on the Internet where links can be made from the
         catalogue, or description of a work, to sites containing reviews. If a monograph is especially popular,
         the publishers themselves may maintain a collection of such reviews.

Editorial Feedback
        A practice more common in electronic journals, the ability to publish feedback, comments, peer
        review, etc. is ideally suited to the Internet. This may take the form of simply appending material sent
        to the publisher (see for example the lengthy response by Sam Saunders at the end of Never mind the
        quality, check the badge-width! in the Web version of Ariadne (McNab, Anagnostelis and Cooke,
        1997)). It may take the form of a ListServe or online conference centre (as practised by MCB
        University Press, a journals-only publisher <URL http://www.mcb.co.uk/mcbhome.htm>). Routledge
        are exploring the use of e-mail lists to maintain contact with teachers. Blackwell includes a
         Commentsbutton.

Links to Employment Sites
        In cases where a publisher specialises in a particular subject area, it may be practicable to maintain
        links to specialist employment agencies. There are literally hundreds of such agencies and services
        available on the Web. If the agency expects the site to be used by undergraduates or others likely to be
        especially interested in employment, such a link may be of particular value. McGraw-Hill has a
        vacancy section on its home page for British and European vacancies. Care needs to be exercised here
        to ensure that the link made is appropriate. For example, a British publisher of British-oriented material
        linking to an employment agency that turns out to have mostly North American job vacancies is not
        likely to prove especially helpful!

Links to Journals
        Again, particularly applicable to publishers in specialist areas, links made from the monograph or the
        catalogue to related journals – possibly from other publishers – expand the intellectual value of the site.
        Where the publisher also publishes electronic journals that cover the same topic as a monograph, such
        links can be especially useful, encouraging further debate and extended treatment of the topic through
        the journal.

Exercises and Questions
        Where the monographs are targeted at the education sector, ancillary material – possibly developed by
        the author of the work – can be especially useful to readers. Exercises can ensure that readers have
        understood the text and can help to reinforce the material. Prentice Hall, for example, has practice
        exercises and sample examination questions associated with a chapter of a book on chemistry. Both
        contain multi-choice questions and the former has a hint against each question; in each case, the
        completed form can be mailed to Prentice-Hall. Wiley and McGraw-Hill also have this facility.

Companion Web Sites
      Companion Web sites are developed by publishers as a resource, normally for particular a title. An
      example is found on the McGraw-Hill Web site. McConnell and Brue's Economics has companion
      areas including a ―Professor's Zone‖ and ―Student's Zone‖ each of which has extensive lists of
      references to external Internet resources such as the UK Office for National Statistics and Her
      Majesty's Treasury <URL http://www.trican.com/mcgraw-hill/mcconnell/authors.htm>.

Author Links
       Where authors maintain personal Web sites with curricula vitae, lists of publications and other relevant
       material, it may be useful to create a link from the monograph to the author. A grey area exists between
       companion Web sites and author links. This is demonstrated by the author link attached to the UCL
       Press monograph, Modern Cosmological Observations and Problems <URL
       http://www.tandf.co.uk/books/Physics/074840645X.htm>, by Gregory Bothun. This links to a site
       maintained by the author which contains figures, chapter notes, chapter updates and other ancillary
       materials <URL http://zebu.uoregon.edu/tandf.html>. Alternatively, an author link may take the form
       of a ―mailto:‖ facility to allow readers an easy means of sending comments to the author. The Intellect
       Ltd Web site includes a means of sending comments to the author. Author Web sites tend to be more
       prevalent with fictional works.

Author Biographies
         If the publisher does not wish, or is not able, to link the monograph directly to the author's own pages,
         it is common practice to include biographical details of the author. Of course, this has always been the
         practice on printed publicity materials and book jackets: the Web simply allows greater flexibility and
         greater length. Once again, Intellect Ltd has a combination of links and biography.

Bookshop Links
       Particularly where it is not possible to purchase the books directly from the publisher, sites may create
       links to Internet bookshops such as Amazon.com or The Internet Bookshop. The University of Exeter
       Press connects to Blackwells.

Links to Professors and Curricular Materials
        It has already been shown that McGraw-Hill divide their linked resources into student and professor
        zones. In their case, this was used to separate different levels of resources. Where the monograph or
        textbook is associated with a particular course or module, the link may well include details of the
        course, associated readings and possibly even times when the academic member of staff is available for
        tutorials.

Simulations/Animation
        Technology and bandwidth have now moved on to a point at which it is possible to include video clips
        and animations within Web pages. Care has to be taken as the page developer should not assume this
        capability on the part of the reader's browser software, and needs to make alternative arrangements for
        those individuals with slow modems or lower-end PCs. Even top-end computers may not be set up for
        every type of video clip possible. It is also accepted in Web-page design practice that features which
        will slow down the retrieval of the page should not be included unless they have actual added value
        (that is, they should not be included for decoration only). For these reasons, such features are used
        relatively infrequently on publishers' Web sites.


6.2.1.1           Incidence
The UK publishers' survey was designed to ascertain the incidence of added value components. Table 6-1 shows
that links to associated and relevant resources are the most popular means of adding value to a site, although this
survey was not able to distinguish between internal and external links. Links to reviews, related journals and
authors are all extensively used, while facilities to enable feedback from readers featured in over 21% of sites.
Author biographies are present in over 17% of sites visited.


                                 Type of Added Value                 UK Publishers
                                                                         (%)

                          Resource Links                              39.13
                          Author Links                                30.43
                          Review Links                                30.43
                          Links to Journals                           21.74
                          Editorial / Feedback                        21.74
                          Author Biographies                          17.39
                          Exercises / Questions                       13.04
                          Bookshop Links                               8.70
                          Links to Employment Sites                    8.70
                          Simulation / Animation                       8.70
                          Companion Web Sites                          4.35
                          Links to Professor / Curricula               4.35
                                Table 6-1: Use of added value by UK publishers

The project examined a range of publisher Web sites from both sides of the Atlantic, as well as a few
international houses. The figures are broadly similar although it appears that UK publishers have a greater
tendency to use links to journals and links to authors. Companion Web sites are more favoured in North
America. Table 6-2 shows comparisons between all sites visited, UK sites and US sites. It should be noted that
the divisions shown, for example between the different types of links, are somewhat artificial: companion web
sites may, in fact, perform much the same functions as links to journals or links to resources.
                             Type of Added Value                All     UK         USA
                                                               (%)      (%)         (%)
                     Resource Links                           47.22 39.13          50.00
                     Review Links                             25.00 30.43          18.42
                     Editorial / Feedback                     20.83 21.74          21.05
                     Author Links                             18.06 30.43          10.53
                     Links to Journals                        15.28 21.74          7.89
                     Author Biographies                       15.28 17.39          13.16
                     Companion Web Sites                      13.89     4.35       15.79
                     Simulation / Animation                   12.50     8.70       10.53
                     Exercises / Questions                    11.11 13.04          7.89
                     Links to Employment Sites                 8.33     8.70       5.26
                     Bookshop Links                            6.94     8.70       5.26
                     Links to Professor / Curricula            2.78     4.35       0.00
                              Table 6-2: Comparison of use of value-added features


Although there is a lower incidence of British publishers engaging in the electronic publishing of electronic
monographs, it is evident that those who do publish electronically appear to be using no fewer value-added
components than do their American counterparts.

Probably the major limiting factor that has to be acknowledged (Routledge, for example, mentioned this) is the
control of external links. Wiley also noted the overhead of costs for checking links and necessary continual
maintenance, not merely that the links still work but that the material therein is still relevant and quality
controlled. Costing models for those monographs without potential for future editions lead Wiley to question
whether added-value features with ongoing costs work best, so far as the publisher is concerned, for
―publications revised, say, every two years‖ and major works with an extended life.

6.2.2 Nature of added value components: CD-ROMs
Much of the discussion thus far in Section 6 has centred on the Web sites made available by publishers, and
most discussions in the literature treat added value as a perceived benefit of Internet publications. However,
publications on CD-ROM should not be considered simply as another means of delivering a paper book. The
medium offers its own added value. Over the last eighteen months hybrid CD-ROMs, which contain a built-in
means of linking to the Internet to obtain up-to-date information, have also become an increasingly popular
option. Microsoft's Encarta Encyclopedia was among the first to take this route in order to provide additional
information from their Encarta Web site. The Routledge CD-ROM, Glacial Analysis: An Interactive
Introduction by Jane Hart and Kirk Martinez, is ―an innovative, interactive learning CD-ROM with links to the
Internet and full hypertext presentation‖. While this involves publishers in some added costs in providing the
electronic text on disc and the Internet support site, it offers dial-up users a cost effective approach whereby the
lengthy text passages which would be expensive to download are available locally but currency is ensured by
the Internet link.

By virtue of the physical delivery medium, CD-ROMs offer the publisher a more positive means of
pre-coordinating the contents. Literary CD-ROMs typically include biographies, historical sketches, timelines,
portraits and background illustrations, while drama CD-ROMs include acted scenes from the plays, and
interviews with actors and directors. CD-ROMs concerned with music or composers can include scores in
parallel with the sound track, notes on orchestration, and historical images. While hypertext and links on Web
sites can offer similar, if less sophisticated compilations, there is much less likelihood that users will follow all
the links. On the Web, the impact and cohesion of the whole are less obvious. There is no physical ―binding‖ to
create an entity, and the disparate parts can be less well integrated than on a CD-ROM where, for example, the
software design may have allowed for parallel viewing and listening.

CD-ROMs have a particular advantage over the Internet as a medium in that they have the search and display
software supplied with the monograph. The software can be tailored to suit both the text and the perceived needs
of the readership whereas, to a large extent, Internet readers are currently dependent on generic browser or
Acrobat software. Search facilities can be made more sophisticated, fields can be used to facilitate searching and
display, and the display software can show images and text as required by the publisher.
Perhaps the most obvious form of CD-ROM added value over print (and the Internet) is the ability within such
software to display multiple windows of text simultaneously. Translations, original manuscripts and thesauri or
dictionaries can all be displayed, often with the ability to move interactively between windows. Such an
approach has been used for various CD-ROM Bible editions and theological monographs, literary and classical
texts. The software may, as in Chadwyck-Healey's American Poetry Full-Text, present the table of contents
beside the full text allowing easy navigation between poems.

While sound and video can be included in Internet resources, their efficacy is dependent on the hardware and
software of the user, something over which the Internet publisher can have no control. CD-ROMs, which
conventionally specify and make public minimum configurations in their publicity, can make freer use of
appropriate multimedia. The English Poetry Plus CD-ROM from Chadwyck-Healey includes a number of audio
readings that greatly enhance the plain text for school children.

6.2.3 Advantages of added value
One of the major attractions which publishers perceive in the electronic publishing of scholarly monographs lies
in the added value (AVCC, 1997; Boson Books). It has the potential to raise a publication above the ordinary
(above the competition?) and above any print version. Further, it is a necessity if the electronic version is to
succeed, and is intimately linked with the marketing and marketability of the product. As has been suggested, an
electronic version without any added value would not be treated seriously and, despite the most learned of
authors and provenance, might possibly fail to demonstrate its authority. The literature shows this as a strong
motivating force (Freeman, 1993 A44; Secor and Schwarzer, 1996 10). The MIT author, Mitchell (1996) points
out in his essay, ―the hardback and online versions added value to the text [of his book, City of Bits] in different
and complementary fashions.‖ He also notes the advantages of publishing electronically, for example, while
there are physical and practical limitations that restrict the number of endnotes and references possible in a
printed book, no such constraints are apparent electronically:

         ―Superficially, adding these links may just seem to be a more convenient way to provide endnote
         citations to related publications. But, on closer inspection, there are some important differences. One is
         the dynamism … print endnotes can only be updated, all at once, when there is a reprint or a new
         edition, but hot-links can be updated incrementally and at any time.‖

There is evidence from both the publisher survey analysis and the case studies that British publishers seem to
concur with the importance of added value as expressed in the literature. Routledge, for example, believe that
added value will have a significant effect on the use and acceptance of electronic monographs.

6.2.4 Constraints and issues
Multimedia and added value components do not come cheap – software has to be licensed or commissioned if it
is supplied on the CD-ROM, and there are not inconsiderable costs in the mastering process. Very few
publishers hold all the intellectual property rights that they need in order to add multimedia value to CD-ROMs
or Web sites, as hard-copy rights do not necessarily confer equivalent electronic rights (Arnfield, 1996 16, 17).
The opposing point of view is put by Shannon Davies, Science Editor at the University of Texas Press who
argued that electronic formats are particularly cost-effective for publishing visual materials that are expensive to
print (DeLoughry, 1993 A19). The complexities surrounding copyright and the need to involve a variety of
actors in the electronic design and publishing process mean difficult decisions. Routledge noted the considerable
difficulties surrounding rights issues, the potential pitfalls in not maintaining control over added value links and
the financial burden of developing and maintaining resource links. This view has echoes in the Arnfield article
(1996). Further studies could usefully examine the management and cost implications of publishing in both
media.

There is surprisingly little discussion in the literature as to the pedagogical rationale underlying the development
of Web sites containing links that move readers outside the current document. Two issues seem to need further
study. When the links are to an external resource, does this move the reader away from the source never to
return – the possible beginning of a chain of links each moving the user further away from the publisher? Should
publishers worry at this ―throwing the customer out of the shop‖ scenario? Do publishers already lessen the
impact of such negative marketing by refusing to link to ―opposition‖ sites even if this refusal might lessen the
value of their own site?
Secondly, are lists to additional resources of any real value? Do they enhance the pedagogic nature of the
document or are they simply a waste of time? For example, the pressures on student users of textbooks are such
that there are natural constraints on the amount of additional readings they can manage or absorb. Lecturers are
sufficiently aware of this, and sometimes only single chapters are included in reading lists. In this context, is it
likely that resource links will be exploited?

The McGraw-Hill economics title mentioned above has 168 links in the professor zone (16 syllabi, 26 ―teach
links‖, 86 data sources, 28 publications, 10 simulations and 2 software) and a further 50 in the student zone. It is
interesting to speculate on how many of these are followed by readers.

Further work is needed to determine the value and use of links made available within publishers' sites. It seems
likely that there may be different patterns of use by readers of scholarly monographs on the Web and by visitors
to the more general publisher information sites containing only catalogues and sample chapters.

6.3      Subject orientations
It might have been expected that there would be a prevalence of science, technology and medical publishers
among those active on the Web. Whilst these groups are certainly making full use of electronic publishing, both
the survey of publisher sites and the survey of users indicated a range of humanities and social science use (see
Table 5-3). In their case study, Routledge felt that literature and the humanities were suited to their particular
type of electronic publishing because in some senses text-based projects in the humanities may be more
predictable in terms of user needs than, say, some social science products. The survey of university librarians
asked which departments or disciplines were making use of electronic texts. Of those who were able to respond
positively concerning their use of electronic monographs, 24% responded that all departments did so equally
while 24% claimed that the department concerned with business, management and law used electronic
monographs. Thirty-nine percent had noticed the humanities and social sciences departments making use of
electronic texts and 33% quoted sciences, medicine and health sciences. These figures are not mutually
exclusive.

Of the publishers whose sites were visited and that had special subject orientations, business, management and
law accounted for nearly 14%; the humanities and social sciences for 30.5%; while science, medicine and health
sciences made up 39% of the whole.

Both sets of figures show the same tendency towards equal coverage with no particular subject areas receiving
exceptional use or activity.

6.4      Rights issues
From the point of view of electronic publications, the major rights issues involved are those of copyright.
Copyright may be said to be about commerce and the licensed rights to view or use an item, which are granted
(normally) in return for a payment. They affect both the users/readers of electronic monographs and the
publishers who must, in their turn, acquire rights to use not only the text but also any added-value components
such as images or sound clips. A full discussion of intellectual rights issues as they affect publishers and
librarians can be found in Copyright and Intellectual Property Rights (Oppenheim, 1998).

6.4.1 Publishers
From the point of view of the publishers, the acquisition of rights is probably less problematic in the area of
scholarly monographs than in other areas of publishing which demand extensive added value in the form of
multimedia images, clip art, sound clips, etc. Electronic monographs would not be expected to be so heavily
dependent on third-party images but contracts with authors may need to be carefully scrutinised before works
are transferred to an electronic format. Publishers may already own the licence rights to an image entitling them
to print-on-paper reproduction but these rights are not automatically transferable to electronic media. The
literature also points to more complicated issues such as the notion that repeated linking (on a single CD-ROM)
to an image might require a licence fee for each link despite the single copy of the image stored (Arnfield, 1996
16).

Web publishing has its own particular issues, as the case of Shetland Times versus Shetland News demonstrates.
One newspaper had made links to the other by copying the headlines from the other service onto its own Web
site, and a lawsuit followed which was ultimately settled out of court. Our research has shown considerable use
of links to external sites as a means of adding value. Publishers must be aware of how copyright issues can
affect their Web sites and seek appropriate additional licenses for all material which is not either their own or
their authors'.

British publishers would appear to recognise the intrinsic difficulties of copyright. Routledge, for example, now
have electronic rights clauses in all book contracts and have a good working knowledge of electronic rights
issues, although they noted that this is less likely to be the case with other parts of the intellectual property
supply chain (for example, smaller publishers, authors, customers). Among other problematic issues they
recognised the lack of case law. Of the 42 contacted publishers not currently involved in electronic publishing,
several mentioned copyright as a factor in this decision.

6.4.2 Users
Users acquire limited rights to material when they purchase a book, and these are normally delineated
somewhere in the front matter by a statement such as:

         ―Copyright  1998 by C J Armstrong and R E Lonsdale
         All rights reserved. No portion of this book may be reproduced, by any process or technique, without
         express written consent of the publisher.‖

However, neither the statement nor the ―‖ symbol confer any special privileges and they are not necessary in
order to gain copyright protection. As Oppenheim (1988) notes, ―in virtually every country of the world,
copyright is an automatic right – you do not have to register with some central authority.‖

Electronically-published monographs present an extended set of issues. Is a copyright statement necessary in
order to gain protection? (This question should be viewed in the context of documents distributed world-wide
with very little control over access.) How or where should any copyright statement to be included? What legal
validity has it? What does the statement cover? Can a user copy the material to a discrete file on his or her
microcomputer? Can a second, back-up copy be made? Is copyright infringed by the automatic caching of the
browser software?

Two of the sites visited included ownership statements in a ―remark‖ line not viewed unless the source code for
the page is examined, while others included an ownership element in the metadata – also not normally viewed
by readers. Whether this adds protection (beyond the ―automatic right‖) against illegal use of the material has to
be open to debate at this time. The Dublin Core metadata standard has express elements covering ownership but
copyright statements may need to be on the visible part of the page.

The fact that users take delivery of the monograph in electronic format means that it is the work of easy minutes
to cut-and-paste copyright-protected material into a new document with or without suitable acknowledgement.
Publishers are aware that they must look at this temptation when they address copyright issues (Publishers
Association, 1997 14). This gives rise to questions such as: how should fair use be defined and charged for
(there are issues relating to site licensing and on-demand publishing here)? Can material be electronically
protected from such illicit copying? The Publishers Association is already examining these issues and see the
criteria for a successful copyright scheme as including payment for actual use and value, and full partnership of
the user in implementing terms of agreement (Publishers Association, 1997 13-10).

6.4.3 Copyright initiatives
The previous sub-sections have raised a number of questions relating to copyright for electronic monographs;
some of these may be addressed by current broad-based initiatives relating to electronic/digital copyright.

The ELINOR Project (Electronic Library INformation Online Retrieval) at the International Institute for
Electronic Library Research (IIELR) at De Montfort University set out to ―develop the electronic library in a
teaching and learning environment‖. It currently has a model system containing over 120 complete published
textbooks, as well as many other course materials, examination papers and journals. They note that ―the
achievement of this involved many hours of negotiation with publishers over matters of copyright and
royalties‖. To simplify the negotiation process, a model licence agreement and a usage tracking system that
enables control of printing and the payment of royalties to participating publishers were developed (see also
under Charging mechanisms, Section 8.8).

There are two versions of the agreement:
     ELINOR Agreement with Printing Control which specifies limited printing (typically ten pages per
      document per day); and the
     ELINOR Agreement with Royalties, which is used by publishers wishing to charge print royalties.

The team has recently received an award to perform further development of copyright management software. A
description of the project and the text of the model licence agreements are available on the Web (IIELR, 1997)
while licensing issues are discussed in Collier and Ramsden's (1995) paper and the whole project is summarised
in Ramsden et al (1998). The new Telematics for Libraries Controlled Access to Network Digital Libraries in
Europe is to work on low-cost library management software for rights control and charging in order to offer
access to electronic journals (CANDLE, 1998).

Recent developments which will be significant in terms of allowing access to electronic monographs also stem
from the work of a Joint information Systems Committee (JISC) of the UK Higher Education Funding
Councils/Publishers Association Working Party (JISC, 1998). The reports and papers which emanated from the
working party included Copyright clearance and digitisation in UK Higher Education and a Report of the Joint
Information Systems Committee & Publishers Association Working Party On Fair Dealing in an Electronic
Environment as well as the proposed ‗Model Licence‘ between UK Universities and Publishers (JISC, 1997).
With respect to the latter, ―the ‗Standard Licensing Arrangements‘ working party was asked by the JISC and the
Publishers Association to explore options for developing ‗umbrella‘ licence models which individual publishers
could employ. These generic tools were intended to cover different products and different types of use and
would set out the more routine conditions of use, but leave a limited number of commercial issues (for example,
price per access [again see Section 8.8], territory) to be added by different suppliers.‖ Whilst the licence
agreement will affect most immediately electronic journals, it is couched in general terms and could be adopted
for the electronic scholarly monographs.

It is evident that there are problems not yet encountered by publishers as they are only on the threshold of
electronic scholarly publishing. Added to this, the European Commission sees the need for harmonisation in this
area and their December 1997 proposal suggests that further legislation is needed, among other reasons, to cover
the new communication technologies which provide new possibilities for exploiting material over networks
(European Union Commission DG XV, 1997a).

The issues relating to publishers' rights to include material may be less acute in the electronic-monographs
sector but we believe that further work on copyright issues within this sector is needed. This could provide an
opportunity to undertake a systematic investigation of publishers' motives and rights, and of users' expectations
and requirements. A clearer understanding of the specific issues involved is needed if rights holders – authors,
content owners, publishers and users – are to be treated fairly.

6.5       Quality control
The issues surrounding the evaluation and quality of data have been a concern of individuals – there has been
significant publishing since the late 1980s (see for example, Large, 1989; Fox et al, 1994) – as well as
professional bodies such as UKOLUG (the UK Online User Group), The Library Association and the Southern
California Online User Group (SCOUG) (Basch 1990). More recently the EU have demonstrated their concern
(Swindells, 1994; Information Market Observatory, 1995).

Penniman (1997) notes a trade-off between quality and speed that is evident with the emergence of the World
Wide Web and calls for ―enhancement of the emerging systems to include some of the screening and selection
processes users have relied on in the past‖ – an approach which the authors of this report suggest in Section
7.3.2.

Quality control is generally seen as being a part of content management and thus the publisher's task (Oakley,
Kueter and O'Hea, 1997), although clearly the authors are responsible for the intellectual rigour and authority of
the content itself. Routledge see it as a collaborative issue with the publishers taking final responsibility,
particularly in terms of the control of the content.

At the most basic level, a degree of concern for quality is manifest in the appointment of a Webmaster, a cost
centre or a directorate with special responsibility for electronic publishing. Chadwyck-Healey, John Wiley and
Cambridge University Press all have appointed a Webmaster although Wiley stated specifically that it is not the
Webmaster's responsibility to look after quality control of the content – this is covered by normal peer review
and copy-editing procedures. It is the Webmaster's responsibility to ensure that house rules are followed, that
README files make sense, that links lead to correct locations, and that any software provided works in the
appropriate way. Routledge, Cambridge and Chadwyck-Healey integrate the management into their existing
management structures.

In terms of the quality of the data within the resource, that is the monograph, quality is most obviously indicated
by the use of metadata. This is considered in detail in Section 7 but it is clear that use of metadata is spasmodic
both across the publishers in the survey and within individual publisher sites.
Quality criteria associated with content normally include authority, authenticity, currency, timeliness,
consistency, coverage and scope; while additional considerations are linked with the presentation, visual
acceptability and ease of use and navigation around the site. There have been a number of attempts to document
evaluative procedures and quality criteria for Internet resources, probably the best are Tillman (1997) and
Widener University's Web Site Evaluation Checklists (Widener University, 1996). The DESIRE project also
documented Selection Criteria for Quality Controlled Information Gateways (Day, 1997). At present there is no
means other than examination by which users can determine the degree of trust which can be placed in a
resource – it may not even be clear who owns the resource or when it was last updated. There is not
inconsiderable pressure within the information industry to apply some form of standards, accreditation or
validation to resources. This is necessary as the Internet opens up a huge array of resources to untutored or
unskilled end users who may not consider the possibility that the resource is less than perfect or that it should be
subjected to some kind of evaluation before it is used. In the UK, a new collaboration between the Centre for
Information Quality Management and The Library Association has resulted in the Information Quality
Collaboration (IQC) which aims to promote metadata as a means of indicating or assuring a resource's quality
status. It is hoped that information providers can be persuaded of the value of quality labelling their resources
and that the owners of search engines and web crawlers will recognise the wisdom of increasing the relevance
ranking for those resources that include metadata indexing and assurance. IQC have a Web site through which
their activities can be monitored (IQC, 1998).
7.       Issues Associated with the Physical Medium
7.      ISSUES ASSOCIATED WITH THE PHYSICAL MEDIUM
     7.1 Introduction
     7.2 Electronic publishing
        7.2.1 General issues
          7.2.1.1 Archival storage
     7.3 Internet – World Wide Web
        7.3.1 File formats
        7.3.2 Document authority and identification
          7.3.2.1 Publication security
        7.3.3 Metadata
     7.4 CD-ROMs
        7.4.1 File formats
        7.4.2 Document authority and identification
        7.4.3 Document location/metadata


7.1      Introduction
Section 1.4.2 suggested that electronic publishing includes delivery on diskette, CD-ROM or online/Internet but
that diskettes are now little used. Each medium has unique parameters, advantages and disadvantages associated
with it. This section examines indications and trends associated with electronic delivery in general, and with
optical publishing and networked publishing in particular. Diskettes are excluded from the discussion.

7.2      Electronic publishing
The issues to be examined relate to the physical manifestation of the electronic monograph in a particular
medium (that is, of the content, not of the medium itself). Some issues such as the file format could reasonably
be discussed across all media while others are only really relevant to one (for example, metadata on the
Internet). In fact, as delivery of a text on CD-ROM normally includes the software necessary to access and view
it supplied as a part of the package, actual raw data and file structure are likely to be less problematic from the
user's point of view. Although most users will have a browser on their PC, some texts supplied over the Internet
may not be immediately viewable without additional software or work.

7.2.1 General issues
To some extent the discussion in this section focuses on established versus emergent technology although, of
course, the latter – the Internet – is rapidly becoming as established as CD-ROMs.

In general terms, CD-ROMs began as an distribution medium for conventional databases (such as ERIC,
MEDLINE or LISA), and rapidly extended their remit to include encyclopaedia, image banks, term banks,
collections of poetry, and texts such as the Bible, Dickens, Shakespeare, and children's stories. They have the
advantage of physical presence, an artefact, which can be owned, catalogued and controlled, and they normally
have an established pattern of updates. They are also usually self-contained: the data element has access and
viewing mechanisms built into the supplied software. Against this, in the library context, they are easily
damaged or lost if they have not been made available to users over a network that includes an optical server
away from the public. Although there remains a surprising amount of discussion on networking and control of
CD-ROMs in libraries, they are generally an accepted and established part of the library collection. In most
cases CD-ROMs are used to provide access to bibliographic and full-text databases – only 35% of respondents
in the survey of university libraries considered that they were providing monographs or textbooks in this
medium.

The Internet in its most accessible form, the World Wide Web, offers access to a huge number of resources. The
actual resource base is changing and growing daily and there is no single union catalogue or listing of what is
available. A single search, repeated on a single search engine over a number of days, invariably returns different
answers while the same search conducted on different search engines is never likely to provide access to exactly
the same set of resources. Both the recall and the precision vary hugely (Clarke and Willett, 1997). Additionally,
it must be remembered that anyone can publish on the Internet and that resources that have been located do not
always have an immediately obvious provenance, validity or authority. It is largely this unpredictability together
with the difficulty of cataloguing resources which may have vanished (or at least changed their location) by the
following day that tends to expose the limitations of the Internet.

7.2.1.1           Archival storage
Finally, the issue of longevity should be addressed (see also Section 8.1 on Legal Deposit). Long-term storage
remains something of an unknown factor for both magnetic and optical media; given the largely uncontrolled
nature of much of the Internet, the responsibility for archiving and continued access must rest squarely with the
publishers or creators of electronic monographs. The Task Force on Archiving Digital Information set up by The
Commission on Preservation and Access and the Research Libraries Group was charged specifically to ―frame
the key problems that need to be resolved for technology refreshing to be considered an acceptable approach to
ensuring continuing access to electronic digital records indefinitely into the future‖, and reported in late 1995
(Preserving Digital Information, 1995). The Task Force found ―data migration‖ (that is, the continuous moving
of digital archives from outdated to state-of-the-art hardware) to be a richer and more fruitful concept for
describing what is necessary to protect the integrity of the cultural record than ―technology refreshing‖. They
further suggest that, ―given the analysis in this report and its findings, we expect the Commission and The
Research Libraries Group to pursue these recommendations on a national and, where appropriate, an
international front, and to generate dialogue, interaction and products that will advance the development of
trusted systems for digital preservation‖. Both Hendley (1996) and DLM-Forum (1997) also deal in some depth
with the physical issues surrounding storage.


7.3      Internet – World Wide Web

7.3.1 File formats
Documents can be presented as plain ASCII-standard text but this is unattractive to the user's eye and
undermines the publisher's role. Treloar (1996 136) notes:

         ―To begin with, published information needs to be produced and formatted in a way that scholars can
         use it. In all cases, the technology chosen places some constraints on what can be represented and
         how.‖

Print-and-paper-based documents offer multiple fonts and font sizes, systems of layout and design, images and,
particularly in journals, sidebars and banner heads derived from text extracts. However, despite some innovative
use of layout (as for example, in Oakley, Kueter and O'Hea, 1997), use is effectively limited to a vertical,
sequential approach. Paper-based documents do not offer what has become de rigueur on the Web, a convenient
means of jumping horizontally to related documents or even an easy means of moving to a reference or footnote
at the end of a chapter and then back to the text. Print is also fixed at the point in time at which it was published.
Documents presented electronically may well include facilities not possible in print but at the same time, their
visual impact cannot be less than a print counterpart if they are to be accepted by the same user base.

As Hitchcock, Carr and Hall have noted in Web journal publishing: a UK perspective (1997), Hypertext Markup
Language (HTML) is ―the formatting language of the Web and Postscript is the de facto standard for printing
copy from computer-generated pages‖, so formats based on these standards tend to dominate the Web. Not all
browsers interpret HTML in exactly the same way, which means that the page the user sees may differ in layout
from that intended by the publisher. Consequently, if precise formatting is required, another approach is
necessary. Adobe's Acrobat PDF application develops page images from Postcript text with significant file
compression and reduction in file sizes that have considerable relevance when documents have to be
downloaded.

SGML, or the Standard Generalised Markup Language, is the preferred format for long-term electronic
document storage that originally gave rise to HTML – a fixed version of the more general SGML. Of the journal
publishers covered by the Hitchcock, Carr and Hall report, five use HTML (50 journals), and a further five (72
current journals and around 1,100 announced) use SGML to create HTML pages  the fly A further 19
                                                                                   on         .
publishers (1,050 journals) use Adobe Acrobat PDF format. While some other formats are possible, none
featured significantly. A survey by the International Publishers Association in March 1997 reported that the
most commonly used formats among the small sample of members responding were PDF (12), HTML (11) and
SGML (10) (Müller, 1997). Other formats reported by respondents included Folio Views (9), Postscript (4),
FAX (2), Tex/Latex (2), ASCII (1), Hyper-G (1), TIF (1) and Realpage 2.0 (1). The DLM-Forum Guidelines
(1997) deal in depth with electronic formats.

It is difficult to be authoritative about Internet/Web procedures as they change so rapidly. Java is a case in point
as is the provision of documents created interactively (that is, while the user/reader is online and apparently
accessing the final document) from material stored in a database attached to a Web page. However, creators of
Web resources must remain aware of their readers; if publishers wish to maximise their electronic resources and
satisfy all potential readers, they have to remember that not all browsers in use can cope with the most recent
HTML coding let alone Java or live video feeds. Indeed some computers in use are not fast enough to handle
such resources.

Our project discovered just over 17% of international monograph publishers using PDF format with a further
4% using Zip or PKZip file compression. The remaining sites used HTML, some with the addition of Java
applets. This broadly accords with the nature of use by the UK publisher subset and is in line with use by journal
publishers as shown by the Mller report. Routledge acknowledge the importance of SGML/HTML for their
electronic publishing (and also for data development of the monographs which are published in print form), as
do Chadwyck-Healey.

7.3.2 Document authority and identification
Linked with intellectual property rights is the topic of document identification. Without a physical artefact, how
are users to be sure that what they are reading is the original document as intended by its author, owner or
publisher? Issues of authenticity and confidence are particularly important to users. Peter Graham (1992/3) has
identified the possibility of three types of document change:

   accidental – loss of the final version and changes made during copying;
   well-intentioned – updates, restructuring, etc; and
   fraudulent – changes of one's own work to cover one's tracks or change evidence for a variety of reasons, or
    damage to the work of another.

In the context of preservation and legal deposit, Graham is also able to suggest three possible solutions for
authentication:
 encryption (mathematical transformation of a document using an algorithm which requires a particular
     number as the basis for the encryption);
 hashing (establishes the uniqueness of a document by ―assigning arbitrary values to each portion of a
     document, and thence upon the resulting computation of specific contentless values called ‗hash totals‘ or
     hashes‖); and
 digital time stamping (authenticates a document and its existence at a point in time by first hashing the
     document and then logging the hash on a time-stamping server).

More recently the issue has been taken up by the Association of American Publishers (AAP) and others (Risher,
1997). In 1994, the AAP Board of Directors formed an Enabling Technologies Committee to address problems
of copyright protection on the Internet. They determined that while many different technologies were being
developed, all would benefit from a standard method of identifying content. The Digital Object Identifier (DOI)
was developed with help from R.R. Bowker and the Corporation for National Research Initiatives and initially
demonstrated in February 1997. Put simply, the DOI acts as an intermediate lookup table in a hypertext link.
The user clicks on a link and is taken to a directory to locate the current URL of, and information about, the
requested document. It can thus act as an identifier, a routing system that insures persistence and reliability
because it can be updated at a single point, and as an agent where the option to ―buy‖, ―subscribe‖ or ―bill an
account‖ can be signalled. An example taken from the Gallery page on the DOI web site demonstrates routing:

         ―When the International Publishers Association began announcing its Fourth Annual Symposium on
         Copyright, people signing up were sent to the IPA site in Geneva. Now, as the date draws near,
         registration has been switched to the Japan Book Publishers Association. Using the DOI, IPA made all
         this invisible to the user.‖ (DOI, 1997)

The original work has spread to Europe where Academic Press, Elsevier Science, Springer-Verlag and Wiley
among others are taking part. The AAP has set up the DOI Foundation, an international membership-based
organisation responsible for the management and promotion of the DOI system; their Web site offers a full
description of the DOI (DOI, 1997) as well as papers from a DOI conference in December 1997. The initiative
is supported by the Information Identifier Committee (IIC), an organisation whose mission statement begins:

         ―Publishers will engage in substantial commercial activity over electronic networks in the decade
         ahead. To facilitate this new aspect of publishing, works and parts of works which are bought, sold or
         accessed over digital networks must be identified according to an internationally accepted standard
         system. Such an identifier system will enable multiple applications such as the development of
         electronic copyright management systems, ordering and fulfilment, tracking, billing and payment
         schemes, bibliographic control and enforcement systems.‖ (IIC, 1997)

Throughout our research, it was evident that monograph publishers (for example, Routledge) and the publishers
of trade bibliographies recognised the significance of DOI, and they are currently exploring its implications and
potential. Whitaker clearly support the DOI initiative as they have stated that probably the greatest stimulus for
bibliographic control of Web monographs will be when ISBNs are subsumed by DOIs.

The final possibility (digital time stamping) suggested by Graham (1992/3), combined with the use of DOIs,
seems to offer the publishing community a practical and secure route to document authority and identification.

Additional issues that should be recognised as particularly relevant to documents stored and made available over
the Internet are listed by Treloar (1996 140-141) in Electronic Scholarly Publishing and the World Wide Web.
The dynamic Web environment affects:

    document locations – which may change (this affects both the ease with which resources can be located and
     the accuracy of the links they contain);
 document invariance – the capability and need for continuous updating (cf. well-intentioned change, above)
     marks out electronic publishing as different from the paper-based model it emulates. There are implications
     here for legal deposit and the publication of record. Should documents exist in both fixed and a current
     versions?
 durability – this refers to the length of time that an item is available for communicative transactions (a
     definition borrowed from Kaufer and Carley, 1993). This is clearly an unknown for electronic publications
     whether they are or are not deposited or archived.
Given the present embryonic state of electronic monograph publishing, it has not been possible to pronounce on
these issues. A more detailed investigation of electronic monograph publishers is ultimately required to establish
the extent to which they are of significance for the monograph, and whether publishers to any substantial degree
are addressing them. It should be noted, however, that the conclusions reached by the Task Force on Archiving
Digital Information (Preserving Digital Information, 1995) accord closely with both the views of these authors
and with the issues of document authority and identification (for example, digital time stamping) discussed
above. Their main conclusions are quoted here in full:

    1.   The first line of defence against loss of valuable digital information rests with the creators, providers
         and owners of digital information.
    2.   Long-term preservation of digital information on a scale adequate for the demands of future research
         and scholarship will require a deep infrastructure capable of supporting a distributed system of digital
         archives.
    3.   A critical component of the digital archiving infrastructure is the existence of a sufficient number of
         trusted organisations capable of storing, migrating and providing access to digital collections.
    4.   A process of certification for digital archives is needed to create an overall climate of trust about the
         prospects of preserving digital information.
    5.   Certified digital archives must have the right and duty to exercise an aggressive rescue function as a
         fail-safe mechanism for preserving valuable digital information that is in jeopardy of destruction,
         neglect or abandonment by its current custodian.

7.3.2.1           Publication security
The impermanence and protean state of the electronic scholarly monograph has clear implications for its
success; the print model for monograph publishing can less easily be transferred to the electronic media than can
its journal counterpart. Scholarly authors require the authority, confidence, known durability, guaranteed access
and general acceptance normally associated with the book; publishers of monographs – more so than those of
journals – must find a mechanism to impart such a warrant to the medium. At least in part, this must centre on
the ability to create an inviolable and secure publication-of-record for archival and research purposes.
7.3.3 Metadata
Metadata is data about data – normally data used to aid the identification, description and location of networked
electronic resources (for full definition, see ADAM Consortium, 1997). Although some dictionary definitions
for ―meta‖ include ―among‖ or ―between‖, this aspect is not normally accepted as a part of the definition of
metadata, although – particularly in Internet usage – it tends to mean data about data which are themselves
stored within the body of the document or resource they describes. In HTML terms, metadata is located in the
―<HEAD>‖ section of the page it describes.

There has been considerable discussion during 1996 and 1997 on the use of metadata (see, for example, Godby
and Miller, 1996; Dempsey, 1996; UKOLN, 1996), and important work has been undertaken by the World Wide
Web Consortium (W3C), and others, to formalise its use through the Dublin Core (Weibel and Miller, 1997;
Weibel and Iannella, 1997). Yet very little use is made of it either in general or, as revealed through our
research, by monograph publishers with Web sites. This seems to be entirely understandable given that, to date,
not all search engines make use of supplied metadata and those that do also use indexing drawn from the body
of the document (Web Developers Virtual Library, 1997). Cathro (1997) states that ―the key purpose of
metadata is to facilitate and improve the retrieval of information‖. However, until all search engines rigorously
use metadata and rigorously differentiate between metadata-indexed documents and those found by free-text
searches, users are left in a limbo where concepts such as precision and recall serve only to confuse. There are
also few tools to automate the use or insertion of metadata into documents (Powell, 1997). There is thus
considerable uncertainty as to the actual use and efficacy of metadata.

As important as the use of metadata for identification is its potential to provide ownership, authority and
document identification/authenticity – general quality markers – but, to date, this has received relatively little
coverage. Armstrong (1997) described one scheme for using metadata in this way in Metadata, PICS and
Quality, and the idea has been taken up by a working group, the Information Quality Collaboration, that was set
up by The Library Association and the Centre for Information Quality Management (CIQM).

One third of the publisher Web sites visited in our research used metadata to some extent;
nearly twice as many based in the UK (43.5%) as in US (23.7%). These figures do not
include sites with only a single, automatically inserted metadata line containing only the
name and version of the Web page publisher software package used to create the page. The
figures also exclude the two sites that did not use metadata but included a lengthy remark line
containing copyright and ownership information. It is unclear to what end this was inserted or
what legal significance it would have as it would not be visible to users unless they viewed
the source text of the page. Cambridge University Press stated in their case study that author
rights would be managed by logging them in metadata.

It should be noted that in every case where metadata was incorporated (about one third of the publisher sites
visited), no standard pattern or style was used, and in no case was it used systematically on every page. The
most common meta-fields to be included (other than ANSI character set) were descriptor and keywords, thus
providing a brief ―abstract‖, and a set of index terms for those search engines programmed to examine metadata
in addition to the text of the page. To date, it would seem that the primary use of metadata is to enhance page
location.

No site visited consistently used metadata on every page. Arguably, if metadata is only being used to enhance
search engine performance, use on only the home (or top-level) pages could be a correct approach but, in fact,
the metadata was frequently found on random lower-level pages. Limiting metadata use to hierarchically
significant pages could be appropriate as it would tend to mean that, when users are searching for pages, there
would be a tendency for only the top page of the site to be located and users would thus ―begin reading in the
correct place‖. Against this, it should be noted that this pattern of use prevents individual books (with their own
pages within the site) from being located by subject term searching.

Routledge, Cambridge University Press and John Wiley all use some degree of metadata, Wiley standardising
on Dublin Core (although they look forward to a revised and extended Core).

Clearly if the quality markers suggested above are to be added to metadata, then there is a need for each page to
contain its own information. Equally clear is the need for an (enforceable) standard for the inclusion of metadata
that would enable search engines to function both efficiently and to a recognised pattern. It seems that the
Dublin Core has not yet reached critical mass and that the majority of Web site publishers are unaware of it.
While we recognise that there is no way of enforcing such a regime across the Internet, we submit that if all
search engines adopted an approach which favoured metadata-enhanced sites, it seems likely that resource
publishers would fall into line. Oakley, Kueter and O'Hea (1997 100) also argue the need for standards for
meta-information. Efficient and cost-effective Internet navigation is highlighted as are ownership information,
type of format and unique identifying schemes. They note that at present there is no standard to facilitate
effective navigation in a distributed environment and that there is a need for substantial work ―in coming up
with a meta-language‖.

While this discussion deals with Internet resources, it should be noted that if metadata becomes an accepted tool
for resource description and labelling, there seems to be no good reason why the practice should not migrate to
other, older means of file or database access. Monographs on CD-ROMs could, for example, include their own
metadata. CIQM has already worked to establish a Database Label (Armstrong, 1996). One of its problems lies
in the physical separation of the Label from the online or CD-ROM database; if some form of metadata could be
used to make the Label a part of the database it describes, users would have instant access to a quality assurance
marker.

7.4      CD-ROMs
The ensuing discussion on CD-ROMs covers the physical attributes of the contents rather than those of the
medium itself. This report does not deal with standards for directory structures and file names or with the
number of pits per centimetre or the material used as the disc base.

7.4.1 File formats
As in most cases the software needed to locate and view material is supplied as a part of the CD-ROM package,
there is little need for the user to be concerned with file formats. The structure of the data remains invisible to
the user and the formatting and layout of the data on screen or paper is a function of the software.

7.4.2 Document authority and identification
Due to the physical presentation of CD-ROMs and the inability of users to alter the data they contain, issues of
document change and changing document locations (once the artefact is obtained, its location is effectively
under the control of the purchaser) are not relevant here.

Document invariance – updating – remains an issue although, for monographs, it varies little from the
paper-based model of new editions. There may still be implications for legal deposit.
Durability is still to some extent an unknown for CD-ROMs although it is supposed that they may last at least as
long as documents printed on paper that is not acid-free (circa 100 years).

Whatever the durability of the medium, it must be remembered that in order to read the CD-ROM, computers
and disc drives compatible with the original disc will be required, as will the software (if this is not held on the
CD-ROM itself). Hendley (1996) has dealt this with in detail.

Whether CD-ROMs offer scholarly authors, in particular, the authority, confidence, known durability,
guaranteed access and general acceptance invested in the printed book is unclear from the data collected in our
survey. A survey of academics would need to be undertaken in order to determine author attitudes.

7.4.3 Document location/metadata
When they first became available, CD-ROMs were targeted at the same user base that had accessed the files
they offered online. In removing the largely unknown costs associated with online searching they proved a
popular medium and have gradually widened their coverage beyond these traditional databases. Largely because
of this approach, they have been treated in much the same way by secondary sources, and TFPL (1998) and
Gale (1998) have both produced print and electronic directories to online and CD-ROM databases. Even the
Bowker-Saur World Databases series (Armstrong, 1993-1997) only included some Internet resources. These
directories tend to provide fairly full descriptions of the databases and CD-ROMs, offering users sufficient
information to enable a reasoned choice. Additionally, the CD-ROM is treated by its publishers in much the
same way as monographs, and catalogues are produced describing the content, showing sample ―pages‖ or
records, demonstrating the versatility of the access software and generally advertising the product. The essential
difference between the publicity and marketing chain for a CD-ROM product and the same product made
available via the Internet lies in the relative wealth of secondary sources and print publicity available for the
former. Internet resources have no such established directories and they rarely have publisher's leaflets
associated with them. This means that they must control their own advertising, discovery and access through
whatever means they have to ensure users are able to locate them. There are, of course, Web catalogues of
Internet resources but these are not comprehensive, frequently lack intellectual rigour and often describe
resources in terms that are less than helpful to those attempting to discover their content (Cooke, McNab and
Anagnostelis, 1996). As users cannot access a CD-ROM until it has been purchased or leased, there is no need
for metadata to help them locate it interactively. The decision to acquire is based on secondary sources (possibly
with the help of an approval copy), and is not dependent on locating the disc through, or by means of, its
contents.
8.     Access and Delivery
8. ACCESS AND DELIVERY
  8.1 Legal deposit and the British National Bibliography
     8.1.1 CD-ROMs
     8.1.2 Web monographs
     8.1.3 The future of legal deposit
  8.2 Trade bibliographies
  8.3 Publisher sites
  8.4 Internet bookshops
  8.5. Cooperation and OPACs
  8.6. Serendipity, informal sources and journals
  8.7. Future developments
  8.8. Charging mechanisms


Access to electronic monographs is of critical import to librarians engaged in collection
management and to the scholar and researcher, and comprises several dimensions. The first
concerns bibliographic access to titles, a matter that has, paradoxically, received scant
attention in the international and UK literature on electronic monographs. The question of
bibliographic access to publications is one facet of a much wider debate about the
bibliographic control of non-book material that has engaged the profession for the past
twenty-five years. Our study sought to investigate the current position in the UK with respect
to legal deposit and electronic monographs, and to assess the nature and effectiveness of
national bibliographic sources and services in identifying and describing monograph titles.

The study also explored another dimension of access, namely the nature of charging
mechanisms employed by publishers.

8.1     Legal deposit and the British National Bibliography
The issue of extending the law of legal deposit to non-book materials in the UK is well
documented in the literature on bibliographic control (Ratcliffe, 1998). Following a number
of attempts in the late 1970s and 1980s to facilitate control over these publications, a major
impetus came in February 1997, when the Government published its long-awaited
consultation paper, Legal Deposit of Publications: a Consultation Paper (DNH, 1997).
Whilst the document is concerned to explore arrangements for printed materials, it affords an
important opportunity for all concerned with the new technologies to re-evaluate the
implications of extending legal deposit legislation to electronic formats which are currently
excluded from the British National Bibliography (BNB). In considering the issues
surrounding the possible extension of legal deposit to electronic formats, a distinction must
be drawn between the two media.

8.1.1 CD-ROMs
CD-ROMs are defined in the consultation paper as ―tangible electronic formats‖, and as we
have noted in Section 3.5, they constitute a significant area of electronic publishing in the UK
both in general terms and more specifically within the field of electronic monographs.
Ratcliffe (1998) defines two uses of CD-ROM, those which reproduce ―established printed
works‖, and those that, ―though tangibility fixed in format, represent live or dynamic
databases which are subject to updating‖. The CD-ROM monographs that have been
scrutinised in this study largely comprise the former category. Ratcliffe argues that there is a
case for extending deposit to this medium, since the cost of producing the necessary copies
for the deposit libraries would be ―marginal‖. His view is echoed in both the consultation
paper and the British Library's own consultation paper The Future of the National
Bibliography (BNB) (British Library, 1997). The latter suggests that a set of ―subordinate
supplements of the BNB‖ could be produced that might ultimately appear in electronic
format – including one specifically for CD-ROMs. In the short-term, it is envisaged that such
a publication might be based upon information from publishers or outsourcing of data. In the
longer-term, there is the possibility of legal deposit being extended to the format.

8.1.2 Web monographs
In respect of extending legal deposit bibliographic control, Web monographs pose a much
greater challenge. Both consultative papers cited above devote comparatively little space to
the discussion of Internet publications and underline the extensive problematic issues ―which
must be resolved before any system of legal deposit could be introduced‖ (DNH, 1997). Only
one European country, Norway, has legislated for the deposit of Internet publications, and as
Ratcliffe wryly observes ―that legislation leaves much unsaid‖ (Ratcliffe, 1998). These
problematic issues are extensively analysed in Ratcliffe's excellent chapter. The conclusions
drawn in the consultative paper about the extension of deposit to Internet publications,
including Web monographs, are sensibly open-ended. They recommend that legislation
should be constructed so as to facilitate ultimately the extension of deposit to on-line
publications, but ―at the present time no regulations should be drawn up to give immediate
effect to this possibility‖ (DNH, 1997).

The response from the British Library was more assertive with respect to the need to extend
any new legislation to online publications. The Library urges the Government to include
enabling powers in any new primary legislation and if such enabling powers are not enacted:

       ―on-line publications, which are likely to become the major form of scholarly
       publication in some subject areas in the near future, would not be eligible for deposit.
       Some countries (e.g. France and Germany) which have taken a piece-meal approach
       to the extension of legal deposit legislation recognise that they will need to take
       remedial action to change the legislation‖ (British Library 1998).

8.1.3 The future of legal deposit
Following responses to the Government's consultation paper, the Secretary of State for
Culture, Media and Sport announced at the end of January 1998 that a working group would
be established, chaired by Sir Anthony Kenny and comprising representatives of the British
Library, Legal Deposit Libraries, The British Film Institute and publishing sectors, to
consider ways of moving forward on the issue of legal deposit. The group has been asked:

          To advise on how an effective national archive of non-print material might be
           achieved, taking into account the need to minimise the burden on publishers, the
           need to safeguard deposited material from unauthorised use, the archival value of
           the material and the scope for making deposited material available among legal
           deposit libraries through secure IT networks.
          To draw up and agree a voluntary code of practise to achieve deposit of electronic
           and microform publications until such time as the government may decide to
           introduce legislation (British Library Research and Innovation Centre, 1998).
It will be intriguing to see what conclusions are reached regarding the voluntary deposition of
Web monographs, and it must be realised that their inclusion in a systematic ―supplementary
BNB catalogue‖ (or other official bibliography) remains a long-term goal even if legal deposit
is extended.

In view of the fact that the national official bibliography of the UK excludes electronic
formats, the study was concerned to explore their status in the major national trade
bibliographies.

8.2     Trade bibliographies
The trade bibliographies published by BookData and Whitaker constitute important
bibliographic sources for collection management in this country, although there has always
been a degree of uncertainty as to their role in capturing non-book materials. Little has been
written about this role (Spiller, 1991), thus the data acquired from the interviews conducted
with senior personnel of both companies offer unique insights into the bibliographic coverage
of electronic formats.

Both companies now include CD-ROM and diskette publications in their databases.
BookData integrated these media six years ago, whilst Whitaker has provided access only
since October 1997. However, both do acknowledge that the incidence of titles is very low.
Neither could say categorically what proportion of titles listed were scholarly monographs,
although there was a presumption that it would be small. BookData facilitates international
coverage of English and foreign language CD-ROMs whilst the Whitaker database includes
national and international English language titles published or distributed in the UK and
mainland Europe.

BookData databases have the capability to search by a particular medium. Thus, end users
who wish to identify CD-ROM titles per se have the means of undertaking a search.
Interpreting scholarly monographs and textbooks in the broadest sense, BookData inform us
that a search using the syntax FORMAT=CD-ROM AND ACADEMIC TITLES ONLY will
identify electronic scholarly monographs. Had time permitted, we would have welcomed the
opportunity to work with BookData and Whitaker to survey the electronic monograph titles
held in their databases. BookData have indicated that they are amenable to this suggestion.

One of the impressive qualities of the BookData bibliographies is the amount of annotated
information that is provided for specific titles. This includes annotations, contents pages and,
in TES-Bookfind, links to reviews. BookData confirmed that information provided by the
publishers of CD-ROM monographs could be integrated in the same way as it is for books.
Whitaker revealed that they have recently begun to include annotations to complement the
bibliographic data and that they would do so equally for both print and electronic media.
To date, few publishers have engaged with BookData in wishing to explore the possibility of
placing their electronic titles in the database, and a similar impression was given by
Whitaker. There is an understandable reticence at the moment in line with the tentative nature
of electronic publishing of monographs described in Section 4 (ironically, the four case study
publishers all indicated that they have close contacts with the trade bibliography publishers).

Neither BookData nor Whitaker accommodate Web monographs in their bibliographic
databases, although both recognised the inevitability of this, and the capability is probably
within their reach. Such an extension would constitute an important means of identifying
Web monographs, given the potential difficulties of extending legal deposit to this medium.
Until there is a greater impetus from the market however, this possibility is unlikely to be
realised.

A key issue destined to influence the inclusion of Web monographs in these trade
bibliographies is the adoption of DOI, replacing the ISBN.

Both BookData and Whitaker reported little demand from subscribers for information about
electronic monographs, although subscribers' responses to the inclusion of CD-ROMs and
computer disks have been positive.

Given the comparatively limited array of electronic monographs presumably available in the
trade bibliographies, it was not surprising to discover that there were only a small number of
university librarians who choose to select from these sources. It is gratifying, however, that
there is some degree of awareness within the academic library sector that trade bibliographies
are expanding to encompass CD-ROMs.

8.3     Publisher sites
The printed catalogues of publishers remain an important bibliographic source for the
evaluation, selection and acquisition of printed books; for certain categories of non-book
materials they are also a preferred selection tool (Lonsdale and Wheatley, 1992). The
evolution of publishers' Web sites theoretically offers another important medium for gaining
access to publications, and our survey of university libraries supported this hypothesis, with a
majority of librarians citing publishers' Web sites as the preferred mode of accessing both
CD-ROM and Web monograph titles.

This, however, is no easy task, since there appears to be no guide to UK (or other) publishers
who publish electronically. Indeed, producing such a list constituted the first fundamental and
time-consuming task of the research project. One recommendation we wish to offer is that the
potential advantages and the feasibility of creating a gateway to publishers who are
publishing electronically be investigated. Such a gateway would serve the needs of those
concerned with the selection and acquisition of monographs, and also act as an effective
marketing tool for publishers.

Without doubt, most end users can identify publishers specific to their disciplines and elect to
interrogate those sites. However, difficulties arise in locating the smaller specialist publishers,
and for those scholars and students researching broader disciplines, for example the social
sciences, a long and unpredictable trawl lies ahead.

Admittedly, we have no empirical evidence that end users wish to search for electronic
monographs per se (this could usefully constitute an element of the comprehensive end-user
survey recommended in Section 9). However, anecdotal evidence and our own experience
support the supposition that a mechanism for locating electronic titles would be welcome.

A second problem encountered concerns the fact that the majority of publishers sites do not
differentiate between print and electronic titles, and our researchers found it exceedingly
difficult to identify quickly electronic titles. This is something of a paradox since several of
these publishers produce hardcopy catalogues of their electronic titles, for example,
Routledge and Chadwyck-Healey.
Many publishers view their sites as a means of advertising and see their principal role as
being to provide catalogues of their publications (Boson). Table 8-1 indicates the range and
level of marketing features offered by UK and international publishers. Broadly speaking
these figures support the assumptions made in the literature, however, it does reveal the
striking anomaly that several publishers do not include a catalogue as part of their site.


                 Catalogue Advertisements Company News                   Online
                 available        available         ("What's new") ordering
                  online            online               online         available
                     %                %                     %              %
        ALL        81.94            12.50                55.56            66.67
        UK         91.30             4.35                69.57            86.96
        USA        76.32            10.53                44.74            55.26
                     Table 8-1: Marketing features of publishers' sites


As with many other commercial sites, the end product with which the user is faced can be
extremely elaborate, and clearly considerable funds have been made available for the design
and creation of some Web sites. Publishers see this as a form of marketing, but its efficacy is
open to debate. Routledge acknowledge the need to think through the issues associated with
marketing and with the marketing of electronic publications in particular – issues which to
date have received scant attention in the literature. They view this as a dynamic issue needing
review, but many publishers will perceive a site as a necessity simply because other
publishers are active on the Web. While efficient Webmasters take the publicising of their
sites with the various search engines as a matter of course, this still seems a surprisingly
passive form of advertising, relying as it does on a user chancing upon the site. Ensuring that
search engines such as AltaVista are aware of a site is a very different approach from the
huge targeted mailings which publishers conventionally use.

8.4     Internet bookshops
The major Internet bookshops were surveyed by telephoned interviews to elicit what
bibliographic information they offered about electronic monographs. The Internet Bookshop
in Oxford uses the Whitaker bibliographic services database; thus, no specialist information
is available about electronic monographs over and above that discussed in Section 8.2.
Amazon.com has no specialist bibliographic service pertaining to electronic publications.
The simple conclusion drawn suggests that the Internet bookshops do not constitute a
significant source of bibliographic information about electronic monographs at the present
time.

8.5. Cooperation and OPACs
Surprisingly, given the ready availability of OPACs on the Web and the emphasis on clumps
or combined files, no reference was made to these as a source. There has been recent informal
discussion on listserves regarding appropriate ways to site electronic resources and there is
now software available (MARCIT) which converts a Web page into an embryonic MARC
record ready for completion with subject fields and saving into a MARC001 file which can
be uploaded into an OPAC. It seems likely at this stage that there is simply too little chance
of locating electronic material through other library's OPACs to make the searching
worthwhile.
8.6. Serendipity, informal sources and journals
Our survey of university libraries underlined the inescapable importance of serendipity and
informal sources, for example publishers' exhibitions and the ―academic grapevine‖, as
constituting ways of tracing electronic monographs for acquisition. Surprisingly, the survey
of university libraries identified a very low incidence of journal use as a source of evaluative
or bibliographic information.

8.7. Future developments
The broad conclusion that can be drawn with respect to bibliographic coverage of electronic
monographs is that provision in the UK remains sparse and fragmentary. End users have no
central source to support their searches and must have recourse to a range of sources to trace
titles. Whilst the extension of legal deposit remains a distant prospect for CD-ROMs, and to a
greater extent for Web monographs, there is the possibility that a degree of bibliographic
coverage for CD-ROMs may be facilitated through the development of an official
supplementary catalogue based on publishers' information. We would hope to see further
developments in the coverage given to electronic monographs in the British trade
bibliographies over the next decade.

The major players are aware of the potential of electronic publishing and tentatively
acknowledge their responsibilities in facilitating bibliographic support. Many of the issues
surrounding the nature of these publications are fully understood by these individuals and
perhaps the publishers themselves should act as a catalyst to spur development.

8.8.   Charging mechanisms

An issue closely related to bibliographic access is delivery and, consequently, the charging
mechanisms adopted by publishers. A range of charging mechanisms has been discussed in
the literature (for example, Winkler, 1997 A20) and was evident in the publisher survey and
the case studies. As Rohe (1998) suggests, pricing for electronic material is not standardised
with each publisher adopting a different system. The options which this research identified as
available include:

   One option is for presses to make the electronic monograph free of charge (for example
    MIT's publication (Mitchell, 1996).
   A sliding scale of charges according to the degree of information accessed (for example,
    in OUP's The Friction and Lubrication of Solids by F. P. Bowden and D. Tabor. This was
    originally published in 1950 with a hardback price £85; the online price is now £20
    (whole book) or £3 (single chapter). The preliminaries to the main book are free (you can
    read them without purchasing a release code).
   Annual subscription charges are being used by Chadwyck-Healey.
   Others are planning to licence their Web sites, charging libraries, for example, a fee to
    offer access to their users.
   Free access to electronic versions can be made available to purchasers of the print
    monograph. This is evident in the PILOT licensing agreement and may be more
    appropriate to journals.
   Publishers offer completely free access to encrypted files for downloading with a charge
    levied for passwords that enable the document to be unencrypted and read (Process Press
    offers six free books and uses the SoftLock password system in Adobe Acrobat files).
    The publisher survey revealed 17.4% of British publishers using passwords.
Additionally, there is a UK group of publishers who are still considering the models of
charging; for example, Wiley and Chadwyck-Healey are currently investigating alternatives
to subscriptions.

A study was made of charging mechanisms as a part of the work of the JISC/PA working
party. This looked at appropriate pricing algorithms for the licensing of digitised versions of
printed books and journals – not the licensing of electronic products – by the higher
education sector (Bide; Oppenheim and Ramsden, 1997). The issues identified included an
acknowledgement of the importance of the economics of intellectual property rights and the
difficulty of finding and calculating appropriate metrics for use (such as student numbers or
primary measurements of value based on price per page). Measures of potential use could be
based on the number of simultaneous users or on the total number of students on particular
courses while measures of actual use might be based on numbers of pages printed or
accessed. These might be influenced by factors such as the library's ownership of the original
printed text. The working party favoured two models based on the printed page as a charging
unit: the ―textbook purchase substitution‖ and the ―library purchase substitution‖ models. The
former would ―allow the rights owner to issue a limited term licence (probably covering an
academic year) linked to the number of students and would provide the publisher with an
annual revenue broadly analogous with multiple sales of textbooks‖ while the latter would
―allow the rights owner to issue a perpetual licence in return for a one-time fee which would
be modified by any usage metric. This would provide the publisher with a single payment
broadly analogous with a library purchase.‖

While acknowledging that publishers typically use thousands of words as a measure for
licensing rights, the working party wished to commend a ―one stop shop solution‖ based on
―price per page‖. They suggested that this ―is in the interests of everybody in the chain –
users, rights owners and intermediaries‖.

Given the comparatively low incidence of web monograph publishing in the UK and the fact
that we are only in the early stages of discussions between the higher education sector and the
publishers about the digitisation of print texts (rather than about electronically-published
monographs), it is difficult to pronounce definitively on the pattern of charging mechanisms
that may be emerging. The monographs which are the subject of this report present additional
problems which have yet to be dealt with (for example, the definition of an electronic page
should the above models be considered) and there is a need for a similar study before any
final recommendations can be made.

Charging is intimately related to copyright (see Section 6.4.3) and both ELINOR and the
March 1997, Telematics for Libraries Controlled Access to Network Digital Libraries in
Europe (CANDLE) project are working on software for rights control and fee management
(CANDLE, 1998), although CANDLE's concern is for library-mediated access to electronic
journals. The JISC/PA working party believes that there is a need for a central database of
copyright-cleared items to facilitate the one stop shop approach. This may or may not be
appropriate to the scholarly monograph and textbook published electronically, but it seems
likely that when these issues have been addressed, the ELINOR and JISC/PA approach may
be expected to receive more attention.
9. Conclusions and Recommendations
9.      CONCLUSIONS AND RECOMMENDATIONS
     9.1. Conclusions
     9.2. Recommendations
        9.2.1. Infrastructure recommendations
          9.2.1.1. National development
          9.2.1.2. Promoting national debate
        9.2.2. Developmental recommendations
          9.2.2.1. Gateway to UK electronic publishers
          9.2.2.2. Bibliographic control
        9.2.3. Recommendations for further research
          9.2.3.1. Universities as publishers
          9.2.3.2. Subject-specific publishing
          9.2.3.3. Management and cost models for electronic publishing
          9.2.3.4. User behaviour
          9.2.3.5. Pedagogic value of added-value facilities
          9.2.3.6. Pedagogic value of document surrogates
          9.2.3.7. Copyright
          9.2.3.8. Document access and identification
          9.2.3.9. Document authority and quality markers
          9.2.3.10. Collection management of electronic monographs
A number of critical issues have been identified throughout the body of this report. These will be briefly
rehearsed in this section, followed by a set of recommendations for further work.

Although the current study involved electronic monographs published both on CD-ROM and on the Web, we
believe that any further investigations should be oriented towards Web publishing. CD-ROMs as a medium are
established and publishers of CD-ROMs have had longer to determine their responses to issues raised here.

9.1.     Conclusions
The study began by addressing the hypothesis that electronic publishing will prove the salvation of the scholarly
monograph. Our findings suggest that this hypothesis is not borne out in the United Kingdom where there is an
inherent belief that the printed monograph will survive beside its electronic counterpart. Such a belief appears to
be based upon certain fundamental cultural perceptions surrounding the dominance of the printed book. There is
ambivalence as to whether the scholarly monograph will be usurped by the electronic journal, and it is too early
to pronounce definitively on this.

The survey set out to elicit the nature of electronic monograph publishing in the UK. The data collected from the
surveys undertaken reveal the embryonic nature of electronic monograph publishing but suggest an encouraging
level of activity within scholarly presses. The predominant medium for electronic monographs is the CD-ROM.
Viewed in an international context, the most marked variation appears to be the comparatively low incidence of
Web monograph publishing, particularly of complete texts. Amongst the common reasons cited by the UK
publishers who are not engaged in electronic publishing are the inappropriateness of the electronic medium for
scholarly publishing, ambivalence about the market, financial constraints for small publishers, and copyright
and legal issues.

The study sought to explore the structure of the electronic monograph publishing trade and revealed several
areas of activity. The most prominent group in the UK is the commercial non-university publishers' sector. Data
indicate a marked difference in the contribution of university presses between the UK and North America, with
a much higher incidence discovered in the latter. There is also a small but discernible group of small-scale
specialist publishers operating who appear to have established particular links with academic institutions. The
research revealed no evidence of the new symbiotic publishing structures that are currently being explored in
North America and Australia, although there is evidence of small-scale ad hoc rapport between publishers.
Given the nascent state of electronic monograph publishing in the UK, it is no great surprise that there is no
discernible pattern to the management structures within the publishing companies surveyed. In contrast to print
publishing, electronic publishing it is likely to be more resource-intensive and unpredictable, and makes new
and significant demands on the skills base of publishing houses.

Reflecting the findings of the literature, there is an ambivalence on the part of the publishers towards the cost
advantages that electronic publishing may hold for scholarly monographs and textbooks. A tentative conclusion
is that for the more simplistic transfer of a printed work into an electronic medium, there may be savings, but for
the more sophisticated monograph with added value features, there is less certainty.

Our study highlighted the new demands that electronic publishing places upon the authors of scholarly
monographs and textbooks as well as the concomitant support required of editorial staff. The influence of
electronic publishing on the intellectual content and structure of monographs, perceived in the literature and
manifest in non-linear narratives, does not yet appear to be evident in British electronic monographs. The
evidence from our study suggests that electronic media do not raise particular concerns for academic authors
with respect to tenure and peer review. Whether CD-ROMs offer scholarly authors, in particular, the authority,
confidence, known durability, guaranteed access and general acceptance invested in the printed book is unclear
from the data collected in our survey.

The study sought to identify trends in the media adopted by publishers for electronic monographs. At the present
time, CD-ROM appears to be the more established medium in the UK but we note a significant move towards
the Internet for publishing, reflecting trends manifest in North American literature. As yet, very few publishers
offer full-text monographs, unlike their North American counterparts. There appear to be no particular
properties associated with either medium that relate to a subject bias within disciplines.

The nature of the content of electronic monographs was analysed. A checklist of twelve added value
components was identified for both CD-ROM and Web monographs, and our data suggest that British
publishers appear to be using no fewer added value elements than the longer-established North American
presses. With respect to the subject coverage in UK monographs, there appears to be a broadly even distribution
across all disciplines with a slight bias towards the biosciences.

A major aspect of content concerns the rights issue, a particular challenge for publishers. The intrinsic
difficulties presented by both dimensions of the copyright issue – the acquisition of rights to use multimedia
content and the protection of the publishers' copyright – are recognised, and publishers and ongoing research are
addressing the issues.

Quality control is generally acknowledged as being a part of content management and is manifest both in the
appointment of a Webmaster and in use of metadata. Our case studies indicated that publishers generally see a
need for a quality-controlling post within their companies, but the publisher survey revealed a use of metadata
that is limited, inconsistent and ad hoc.

An investigation of a range of issues associated with the physical medium of monographs and textbooks showed
a range of file formats in use with no discernible difference between the UK and North American sites or
between monographs and journals. The significance of Digital Object Identifiers has received considerable
acknowledgement and, in fact, seems likely to play a significant part in promoting the electronic monograph.

Bibliographic access to electronic monographs was investigated and the broad conclusion that can be drawn is
that in the UK it remains sparse and fragmentary. There is no central source to support searching, although there
are encouraging moves within the major trade bibliographies, and users must have recourse to a diffuse range of
bibliographic sources and services to trace titles. The predicament is especially acute for Web monographs, and
although there is the likelihood of an extension of legal deposit to both CD-ROM and Web publications, this
remains a long-term solution. Six patterns of charging were identified in addition to a usage tracking system
enabling control of printing and the payment of royalties from the ELINOR project. Given the embryonic state
of electronic monograph publishing it is likely that a more consolidated approach to charging models will
emerge in the future.

We are beginning to see in the literature emanating from Australia and North America a recognition of the way
in which electronic publishing is influencing the complex processes that comprise collection management
(Lancaster, 1994; Gorman and Miller, 1997). This is manifest in the need to re-evaluate collection development
policies, and the selection and acquisition processes, as well as the methodologies employed for collection
evaluation and review. At present there appears to be little cognisance of the impact of electronic publishing on
the collection management of scholarly monographs and textbooks within UK academic libraries.

9.2.     Recommendations
We believe that this project has been successful in creating the first comprehensive statement on electronic
scholarly monograph publishing in the UK. It has raised a series of additional questions that could not be
addressed within the remit and time frame of the existing work, and these are enumerated here together with a
set of recommendations.

We have grouped the recommendations into three categories. The first is concerned with national and
international issues and infrastructure, and is addressed to major British and EU government and
non-governmental bodies. The second group concerns developmental issues associated with electronic
monograph publishing, and is addressed to trade and professional organisations. The final group constitutes a set
of recommendations for research into specific aspects of electronic monograph publishing and is addressed to
the major funding bodies including the British Library Research and Innovation Centre, Joint Information
Systems Committee and Economic and Social Research Council.

9.2.1. Infrastructure recommendations

9.2.1.1.     National development
The study has communicated with a large number of publishers and users, and it is evident from both groups
that the era of the British electronic scholarly monograph is only just beginning. Indeed, even electronic
publishing of conventional print publications such as journals is not very far advanced. It was clear that many
users and librarians had not developed any collection development policies for electronic materials; many had
scarcely begun to appreciate their availability and facility.

Similarly it can be seen that publishers are only just beginning to avail themselves of the new media for
monograph publishing and further work needs to be undertaken to establish and evaluate the rationale lying
behind their reaction to the opportunities available on the Web. The examples of both North America and
Australia suggest that there is a need for a national mechanism to be put in place to ensure that:
 The field of electronic monograph publishing in the UK is given due cognisance as a dimension of
    electronic publishing and that it continues to develop in a structured and synergistic way (AVCC, 1996;
    Creth, 1997).
 All parties concerned with production, distribution and use of electronic monographs share research and
    expertise.

We recommend that a Working Party comprising members of relevant government ministries,
professional and academic bodies should be established with the remit to (a) determine and clarify the
main issues affecting and inhibiting the electronic publishing of monographs in the UK and (b) foster the
development of electronic monograph publishing.

The Working Party would have the electronic scholarly monograph as its prime emphasis but should draw on
the extensive experience of other areas of electronic publishing. It would be appropriate for the Working Party
to work under the aegis of JISC and in close cooperation with the Committee on Electronic Information. In
fulfilling remit (a), the Working Party should take cognisance of the research initiatives recommended below.

9.2.1.2.     Promoting national debate
Given the acknowledged dearth of published documentation on electronic monographs, there is an explicit need
to promote publication and debate, and to disseminate and share work in this area.

As a precursor to the formation of the Working Party, we recommend that a conference be organised
with speakers from the publishing industry and the library and academic sectors. This would constitute
an appropriate means of facilitating future collaborative work and would address the current dearth of
UK publishing in this field through the publication of the conference papers and discussion – presumably
in electronic format.
9.2.2. Developmental recommendations

9.2.2.1.     Gateway to UK electronic publishers
This research found considerable difficulty in identifying which publishers make electronic monographs
available (see Appendix 1). There is no direct means of accessing these publishers and a gateway service would
greatly improve the uptake of electronic scholarly monographs.

It is recommended that funding should be made available to set up a gateway project along the lines of
OMNI or EEVL to provide direct access to relevant publishers. A related problem lies in the difficulty of
distinguishing electronic monographs from conventional texts on the publisher sites. The Gateway to
Electronic Monographs (GEM) should have a secondary advisory function to deal with this issue.

9.2.2.2.     Bibliographic control
We should wish to contribute to the national debate on the bibliographic control of electronic publications and
indicate, formally, our support for the initiatives to extend legal deposit to CD-ROM and Web monographs. At
the time of writing, the extent of coverage of electronic monographs by trade bibliographies is unclear; however,
as they offer potentially valuable sources of bibliographic information, they are deserving of further
consideration.

We recommend that initial work be undertaken in conjunction with Whitaker and BookData to
determine their current success in locating these titles. Beyond that, we recommend that electronic
monographs, both Web and CD-ROM, should be included systematically as soon as this is viable.

9.2.3. Recommendations for further research

9.2.3.1.     Universities as publishers
The electronic environment offers opportunities for publishers other than those offered by traditional book
publishing. At present, it is unclear to what extent this activity is taking place.

It is recommended that a comprehensive survey should be undertaken to investigate the number of
academics and publications involved within institutions of higher education, and to determine the
intrinsic and perceived value of such publishing in terms of scholarship and peer review. The survey may
also disclose subject and discipline bias.

9.2.3.2.     Subject-specific publishing
A further opportunity to interrogate the mass of data collected by the current project could facilitate a deeper
understanding of electronic publishing. The anecdotal feedback from colleagues in various disciplines (such as
health) indicates a great ignorance about electronic monograph publishing within these fields.

The research team is in a unique position in having access to appropriate data to support an investigation
that could alert these sectors of the profession to the potential contribution of these publications and it is
recommended that an appropriate body fund such an investigation.

9.2.3.3.     Management and cost models for electronic publishing
There appears to be some agreement that, as electronic publishing is an extension of normal publishing activity,
and as it involves most of the normal publishing activities, there is neither need nor advantage in setting up a
separate electronic publishing division.

It is recommended that a research project be established to:
   Analyse the separate activities in conventional print-on-paper publishing and to
    compare these with the process of publishing electronic monographs.
   Analyse the chain from commissioning, through authoring and editing to the
    ultimate publishing, reviewing and updating of works to establish appropriate
    management strategies for electronic publication.
   Explore the chargeable elements and establish a cost model for the publication of
    electronic monographs.

9.2.3.4.      User behaviour
Nielsen (1997) has already established that there are different reading patterns used for electronic/Web
documents and that these suggest the need for different writing styles. This should be tested against scholarly
monographs. Additionally, it would be useful within the debate on publisher/library/user roles to determine the
extent and type of academic and student use of the Web for locating and using scholarly monographs.

It is recommended that two pieces of work be undertaken:
   A comparative survey to determine how users read and process the text of
    print-on-paper and electronic scholarly monographs.
   A survey to determine how academics use the Internet with respect to scholarly
    monographs – for locating, ordering, reading, etc.

9.2.3.5.      Pedagogic value of added-value facilities
The study has raised the issue of the pedagogic value of many of the added-value features found on typical Web
sites. It was not the remit of this work to extend the research into areas of general Web site design and site
evaluation. However, we can say that we are not aware of any such studies investigating the intrinsic value of
the features of Web sites (we are aware of many sites addressing design, evaluation and quality criteria for Web
sites). Hyperlinks are the basis of the World Wide Web and there is certainly no intention to debunk the entire
concept; rather we believe that Webmasters and site designers should be aware of issues concerned with
added-value features. Publishers need to examine the distinction between primary and secondary material, and
to design sites that clearly distinguish electronic resources from catalogue entries relating to print-on-paper
publications. Perhaps one of the most surprising findings of this research was that this distinction is rarely made.

Another aspect of Web site design which has received little discussion in the literature, concerns the pedagogic
rationale underlying the development of Web sites containing links that move readers outside the current
document. Our research has revealed that two issues need further study:
   When the links are to an external resource, does this move the reader away from the
    source never to return – the beginning of a chain of links each moving the user further
    away from the publisher? Related questions also deserve work:
         Should publishers worry at this ―throwing the customer out of the shop‖ scenario?
         Do publishers already lessen the impact of such negative marketing by refusing to
           link to ―opposition‖ sites even where this might lessen the value of their own site?
   Secondly, given the pressures on student users of textbooks, limiting the amount of
    readings that they can undertake, are lists of additional resources of any value? Do they
    enhance the pedagogic nature of the document or are they simply a waste of time?
Further work could usefully be undertaken to discover the pedagogic value to users of publishers' Web site
features such as tables of contents or sample pages/chapters, exploring a range of issues including:
 whether sample chapters are read in isolation or whether they produce sales of the full monograph;
 whether abstracts are used as complete surrogates; and the comparative values and use made of tables of
     contents, abstracts and samples from the work.

Added value in the form of links and multimedia enhancements to the monograph are presumed to be beneficial
to readers. Research is needed to determine whether this is universally true or whether different user groups
(students, lecturers, librarians) have different requirements and whether the degree or extent of the facilities has
an optimum value above which they are no longer used or are a distraction to the reader.

It is recommended, therefore, that two pieces of research into these aspects of user behaviour be
conducted:
 A survey of the various groups of users to determine reactions to, and use of, various added value
      options.
   A controlled study to determine how the same text available in both print-on-paper and electronic
    form is used – and in particular how references are followed up and the depth of information
    extracted from them.

9.2.3.6.     Pedagogic value of document surrogates
Virtually all publisher Web sites contain a catalogue. They differ only in the degree of sophistication and
intellectual value added to the simple title listing: this varies from tables of contents, abstracts, extended
abstracts, and the preface, to extracted text and sample chapters. We believe that research is necessary in order
to determine the pedagogic value of each function. It may be that if, for example, sufficient information is
furnished in the document surrogate, users will feel no need to purchase the book – a negative aspect to added
value.

It is recommended that a survey of users of publisher sites should be undertaken to determine how the
sites are used and what value users gain from these electronic catalogues.

9.2.3.7.     Copyright
The issues relating to publishers' rights to include material may be less acute in the electronic monographs than
in multimedia publications such as encyclopaedia or children's books but we believe that further work on
copyright issues within this sector is needed. The issue of copyright and royalties relating to use of the finished
electronic publication is also of concern to publishers. Publishers entering the electronic arena need to be made
aware of the issues and this could provide an opportunity to undertake a systematic investigation of publishers'
motives and rights, and of users' expectations and requirements.

There appears to be a need for a comprehensive study of copyright in order to facilitate the wider use of
electronic monographs. The most immediate issues to be addressed are those of payment systems for copyright
management in order that publishers can obtain the optimum value from a publishing investment.

It is recommended that two projects be initiated:
 An investigation into the various means of delivering documents and obtaining recompense.
 A secondary, alerting project to identify the copyright issues surrounding the use of non-author
      material on Web sites.

Given their existing work on the ELINOR project, the International Institute for Electronic Library Research
would seem to be an ideal base for a study that would have to also involve the Publishers Association.

9.2.3.8.     Document access and identification
There is a clear need for the information profession to be involved with the DOI discussions which centre on
issues of authenticity and confidence, document locations, document invariance, and durability as well as
quality. To some extent, this is already happening through NFAIS in the USA and through the embryo
Information Quality Collaboration in the UK. Whitaker are involved from the point of view of bibliographic
control.

While we make no formal recommendation for additional research associated with DOI, this report
wishes to emphasise the importance of the work and the need for support from the information and
library sectors.

9.2.3.9.     Document authority and quality markers
Considerable work has been undertaken internationally to further the use of metadata. This research shows
clearly that, to date, publishers are not using any form of metadata systematically. The Dublin Core was
mentioned in one case study while the publisher survey found no evidence of its use.

We believe that two recommendations should be made:
 An alerting exercise should be undertaken to inform publishers of the advantages linked with the use
   of Dublin Core metadata.
 Support should be given to the work of the Information Quality Collaboration in order to facilitate
   the use of metadata quality assurance markers.
9.2.3.10. Collection management of electronic monographs
Given that there is no literature on the collection management of electronic monographs in the UK, we note that
our study was able to identify the incidence of provision within university libraries.

There has been sufficient response, together with anecdotal evidence, to support the recommendation that
a study of the issues surrounding the collection management of electronic monographs within academic
libraries be conducted. Our project has secured adequate data to initiate this work.
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Shapiro, J. (1996) Saving tenure booksfrom a painful demise. The Chronicle of Higher Education (1
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Wissoker, K. (1997) Scholarly monographs are flourishing, not dying. The Chronicle of Higher Education (12
September) B4-5
11. Appendices
11. APPENDICES
  11.1 Appendix 1: UK scholarly electronic publishers
  11.2 Appendix 2: Pro forma used for survey of publishers' Web sites
  11.3 Appendix 3: UK scholarly non-electronic publishers
  11.4 Appendix 4: Non-UK scholarly electronic publishers
  11.5 Appendix 5: Case study questionnaire and documentation
  11.6 Appendix 6: Pro forma questionnaire for publishers of trade bibliographies, and
                   accompanying documentation
  11.7 Appendix 7: University library survey questionnaire
  11.8 Appendix 8: Indicative list of UK complete text electronic monographs
  11.9 Appendix 9: Indicative list of US complete text electronic monographs
11.1     Appendix 1: UK scholarly electronic publishers

Blackwell Science Ltd             http://www.blacksci.co.uk/
Blackwell Publishers              http://www.blackwellpublishers.co.uk/
Cambridge University Press        http://www.cup.cam.ac.uk/
IM Publications                   http://www.impub.co.uk/
Institute of Physics Publishing   http://www.iop.org/
Intellect Ltd                     http://www.intellect-net.com/
McGraw-Hill Publishing Co.        http://www.mcgraw-hill.co.uk/
Oxford Physics On-line            http://www1.oup.co.uk/physics_online/
Oxford University Press           http://www.oup.co.uk/
Parthenon Publishing Group        http://www.parthpub.com/
Pharmaceutical Press              http://pharmweb1.man.ac.uk/pwmirror/pw7/rpsgp/ pharmweb71.html
Pitman Publishing (FT)            http://www.pitmanpub.co.uk/index.htm
Process Press                     http://www.shef.ac.uk/~psysc/process_press/
Prometheus Trust                  http://www.users.globalnet.co.uk/~sonoko/index.htm
Royal Society of Chemistry        http://chemistry.rsc.org/
Royal Society of Medicine         http://www.roysocmed.ac.uk/
Scottish Centre for the Book      http://www.pmpc.napier.ac.uk/scob/scob.html
Sweet & Maxwell                   http://www.smlawpub.co.uk/
Taylor & Francis                  http://www.tandf.co.uk/
Tolley Online                     http://www.butterworths.co.uk/tolley/
UCL Press                         http://www.tandfdc.com/press.htm
University of Exeter Press        http://www.ex.ac.uk/uep/
W B Saunders & Ballière
       Tindall                    http://www.hbuk.co.uk/wbs/

Total Number of Publishers:       23
11.2   Appendix 2: Pro forma used for survey of publishers' Web sites
11.3    Appendix 3: UK scholarly non-electronic publishers

Academic Press
Ashgate
Blackwell Publishers
Derwent Information Ltd
Edinburgh University Press
IBS Publishers
IEE publishing and Info Services
Institute of Materials
Jessica Kingsley Publishers
Joseph Biddulph Publishers
Kegan Paul International
Kogan Page
Lemos and Crane
Littman Library
Liverpool University Press
Lutterworth Press
Manchester University Press
MHRA
Micelle Press
Minerva Press
Mr Pye (books)
Multilingual Matters Ltd
Octagon Press
Open University Press
Osprey Military Books
Oxford Institute for Energy Studies
Pathfinder Press
Paupers Press
Pearson Professional Ltd
Pen and Sword Books
Penguin
Perpetuity Press
Phoenix
Pluto Press
Portland Press
Sage Publications
Science and Technology Letters
Science Press
Sessions of York
Sheffield Academic Press
Sigma Press
Society of Chemical Industry
St Jerome Publishing
Textile and Art Publishing
Thames and Hudson
The Islamic Foundation
The Naval and Military Press
Thistle Press
Thomas Telford
Twelve Heads Press
Ulster Historical Publications
University of Wales Press
Woodhead Publishing
World Scientific Publishing Co Ltd
Wrox Press
Wyven Business Bookshop
Zed Books
11.4    Appendix 4: Non-UK scholarly electronic publishers

Addison Wesley Longman                           http://www2.awl.com/corp/
Boson Books                                      http://www.cmonline.com/boson/
Cambridge University Press                       http://www.cup.org/
Chapman & Hall Electronic Publishing             http://epd.chapmanhall.com/
Columbia University Press                        http://www.cc.columbia.edu/cu/cup/
The Coriolis Group                               http://www.coriolis.com/
Electronic Scholarly Publishing                  http://www.esp.org/
Elsevier Science                                 http://www.elsevier.nl/
Gale Research                                    http://www.gale.com/
Harvey Cushing/John Hay Whitney Medical
      Library                                    http://www.med.yale.edu/library/
Indiana University Press                         http://www.indiana.edu/~iupress/
InteLex Corporation                              http://www.nlx.com/
Johns Hopkins University Press                   http://www.press.jhu.edu/press/index.htm
John Wiley & Sons                                http://www.wiley.com/
Kluwer Academic Publishers                       http://www.wkap.nl/
Lippincott-Raven Publishers                      http://www.lrpub.com/
McGill-Queen's University Press                  http://www.mcgill.ca/mqupress/
Macmillan Computer Publishing                    http://www.mcp.com/
Marquette University Press                       http://www.mu.edu/mupress/
Merck & Co, Inc                                  http://www.merck.com/
MIT Press                                        http://www.sametz.com/portfolio/ mit_press/index.html
       This URL does not provide access to the
       electronic monographs; see                http://www-mitpress.mit.edu/electronic.html
National Academy Press                           http://www.nap.edu/
New Lexington Press                              http://www.newlex.com/
OmniMedia Digital Publishing                     http://www.awa.com/library/omnimedia/
Online Library of Literature                     http://www.literature.org/
Orpheus Enterprises                              http://ourworld.compuserve.com/home pages/orpheus/
Oryx Press                                       http://www.oryxpress.com/
OUP North America                                http://www.oup-usa.org/epub/index.html
Penguin Putman, Inc                              http://www.penguinputnam.com/
Prentice-Hall, Inc                               http://www.PrenHall.com/
Princeton University Press                       http://pup.princeton.edu/
South-Western College Publishing                 http://www.swcollege.com/front.html
Sun Microsystems Press                           http://www.sun.com/books/
The Tech                                         http://the-tech.mit.edu/
WE Upjohn Institute for Employment Research      http://www.upjohninst.org/
Tufts University Classics Department             http://www.perseus.tufts.edu/
Twin Press                                       http://www.twinpress.nl/
University of Arizona Press                      http://www.uapress.arizona.edu/
University of Michigan Press                     http://www.press.umich.edu/
University of Texas Press                        http://www.utexas.edu/utpress/
University of Washington Press                   http://www.washington.edu/uwpress/
Wadsworth Publishing Company                     http://www.thomson.com/wadsworth/ index.html
West Educational Publishing Company              http://www.thomson.com/westbuslaw/
Williams & Wilkins                               http://store.waverly.com/index.html
WW Norton & Company, Inc                         http://www.wwnorton.com/
Yale University Press                            http://www.yale.edu/yup/

Total Number of Publishers: 45
11.5   Appendix 5: Case study questionnaire and documentation
Dear        ,

Research Project: The likely role, nature and impact of electronic publishing on
scholarly monographs and textbooks


Further to our telephone conversation on Monday, thank you for agreeing to allow us to use
*******as a case study for our research project. I enclose statement about the project
together with a list of the issues which I would like to discuss in the interview.

In October, I was awarded a research grant by the eLib MODELS project to conduct and
investigation into the electronic publishing of scholarly monographs and textbooks. The
central focus of the project concerns a detailed analysis of British publishing together with an
overview of initiatives in North America. To this end, we have analysed the Internet sites of
over two hundred publishers, delineating the salient aspects of their electronic monographs.
We intend to complement this overview with a set of case studies of selected British
publishers which will explore more fully the nature of electronic monograph publishing. The
issues cited on the attached sheet reflect our primary concerns.

In addition to this analysis, we have also undertaken two complementary investigations. The
first concerns the bibliographical control of these publications and access to them. A
number of interviews have been arranged with the publishers of the major British trade
bibliographies, eg Whitaker, BookData to elicit current initiatives. The second is a small scale
survey of the use of electronic scholarly monographs and textbooks by university libraries in
the UK. We see this as a precursor to a more comprehensive investigation into the use of
electronic monographs by librarians and academic staff.

A draft report of our findings will be submitted to eLib MODELS at the end of January, and
it is our intention to publish a series of articles in addition to the report.Thank you very much
for your co-operation in the venture. I look forward to hearing from you and to confirming a
date for the interview. If you require further information please do not hesitate to contact me -
email is the most reliable medium!

Best wishes.

Yours sincerely,




Ray Lonsdale

Senior Lecturer
Project Director
INTERVIEW QUESTIONS

1      Format and content

1.1    What factors prompted the choice of the medium, ie CD-ROM, Internet text,
       CD-ROM with built-in Internet connection for up-dating, computer disks?
       What specific qualities does each format offer?

1.2    Inter-relationship between the choice of format and the demands of the
       discipline/subject.

1.3    Reasons for the use of the format, ie adobe/Word 6/html/zip/text/rtf?

1.4     What added value elements have been included and the rationale for their inclusion,
eg links to Internet resources, links to authors?

1.5    How is the electronic monograph/textbook to be revised?

1.6    What advantages does the electronic format have over the hardcopy version?

1.7    Reasons for use/non-use of metadata. What standard has been employed, eg
       Dublin Core?

1.8    Quality control issues concerning web sites, ie do you have a webmaster/house
       style?


2      Technical issues

Technical methodology employed in electronic publishing. Issues include: the stages,
mechanisms, publishing software used, charging mechanisms for access to text, use of a
secure server, firewalls within your institution.

3      Costing

Costing implications of publishing electronically or in hardcopy.

4      Publishing process

4.1      Management structure, ie is there a separate electronic division within the company
or is there integration?

4.2    How does the electronic publishing process differ from that of hardcopy (from
       author proposal to publication and ultimately the revision of the edition)?

Interview Questions (Cont.)
4.3    What copyright issues are faced with respect to electronic publishing?

4.4     What relationship do you have with the publishers of the major trade
        bibliographies, eg Whitaker, BookData
4.5     Are you monitoring and evaluating the use of your electronic formats, both internally
and clients?

4.6   Are you engaged in any in-house or market research into the electronic publishing of
monographs?
11.6   Appendix 6: Pro forma questionnaire for publishers of trade
       bibliographies, and accompanying documentation
Booktrade

Organisations: Whitaker, Bookdata, Swets, Blackwells, Internet Bookshop, Amazon, Ulrich,
Wilson (US)


Introduction

Need to speak with the individual concerned with editorial policy for [X].

Contact Name:                  Designation:           Direct telephone no.:


I am Y from the DILS, UWA. We are currently engaged in an eLib MODELS funded
research project. The project is concerned with an investigation into the publishing of
electronic scholarly monographs and textbooks, and is being conducted by Chris Armstrong
and Ray Lonsdale.

One aspect of the project concerns the collection of data about the bibliographical control of
these materials. I want to set up a short telephone interview at a convenient time, so:

a. am I talking to the appropriate person?

b. if yes, the questions that we wish to discuss concern whether or not [Company] includes
or are considering including electronic monographs (NB not journals) in the bibliographical
database.


If Yes, and they are agreeable to an interview, set up a date, time and direct telephone
number. Ray to contact them.

End by customary thanks and say that any information will be treated in the strictest
confidence.




NB Need to draft a letter of thanks.
Dear        ,

Project Title: The likely role, nature and impact of electronic publishing on scholarly
monographs and textbooks


Further to our telephone conversation last week, thank you for agreeing to participate in a
telephone interview on .

As my researcher has mentioned, I have been awarded a research grant by the eLib MODELS
project to conduct and investigation into the electronic publishing of scholarly monographs
and textbooks. The central focus of the project concerns a detailed analysis of British
publishing. However, I also wish to explore the bibliographical control of these publications
and access to them. Hence my concern to discover initiatives which have been, or are to be,
undertaken by *******. To this end, I have set out a list of questions which will constitute
the body of the interview on Thursday.

A draft report of our findings will be submitted to eLib MODELS at the end of January. I
should be interested to know whether we can cite your responses openly or if you wish us to
treat the information imparted in confidence. It is our intention to publish a series of articles
in addition to the report and also to undertake a second stage of research which explores the
use of electronic monographs in university libraries and by academic staff.

Thank you very much for your co-operation in the venture. I look forward to speaking to you
on Thursday.

Best wishes.


Yours sincerely,




Ray Lonsdale

Senior Lecturer
Project Director
INTERVIEW QUESTIONS

Does the bibliographical service include electronic scholarly monographs and textbooks?

What range of electronic formats does the database include:

       CD-ROMs
       The Internet
       Computer disks
       Other

For how long have these electronic formats been available?

What range of publishers are covered? (National/International, disciplines)

What has been the response of publishers to the provision of information about these
formats?

How you do acquire the bibliographical data?

How are you made aware of the existence of new electronic titles?

What range of bibliographical information is provided by your database?

What means of access is provided to electronic monograph titles by your service? (ie can you
search by this format; are web addresses provided etc)

What degree of bibliographical information is offered?

Do you offer annotations, contents page information, reviews or any other form of narrative
information about the titles? if yes, does this information differ from that provided for
hardcopy monographs?

Do you have a direct link to the electronic monograph from the web version of your
bibliographical service?

What level of demand has there been from subscribers for information about electronic
monographs?

What has been the nature of subscribers‘ response to the inclusion of this data?

Are you aware of any studies which have been undertaken into electronic monograph
publishing.

Do you have any relevant documentation about electronic scholarly monographs and
textbooks which we can use for the study?

Future developments in the field?
11.7   Appendix 7: University library survey questionnaire
I should be grateful for your attention to the following
questionnaire which forms a part of an eLib MODELS supporting
study.
=========================================================

MODELS Electronic Scholarly Monographs
Preliminary User Survey

Dear Colleague

This questionnaire has been addressed to you as the SCONUL list
member. However, we should be grateful if you would redirect it
to the appropriate member(s) of staff for completion and return
to me.

This survey is undertaken as a part of a supporting study for the
eLib MODELS project. It being carried out by the Department of
Information and Library Studies, University of Wales Aberystwyth.

The Study is looking at the current state of electronic
publishing of scholarly monographs and textbooks in the UK and we
would like to determine a view of use by academic libraries as a
preliminary step to a full investigation.

There are only 6 questions; we should be very grateful if
you could take two or three minutes to respond. All
information received will be treated as confidential.

Definitions:
We view a monograph as being a single work on a defined
topic and a textbook as a category of monograph to be used for
teaching - a manual of instruction. Our survey is only concerned
with tertiary-level publications and, at this stage, we wish to
exclude working papers. Scholarly is taken to mean used for, or
in the course of, education or research. Electronic publishing is
taken to mean made available electronically (eg diskette, CD-ROM
or Internet) to institutions beyond the publisher's own.

University Name:

Do any departments within your institution publish any
electronic scholarly monographs?

     For internal use only?         Yes/No/Don't know

     For use by other institutions Yes/No/Don't know
          or individuals?


Does your institution use or provide access to externally
published electronic scholarly monographs or text books?
                    Yes / No

   If you answered "Yes"

   Please indicate which formats:       Diskette    Yes/No
                                        CD-ROM      Yes/No
                                        Internet/Web Yes/No

   Please list the publishing bodies who publish or provide access
to the monographs?


   Which disciplines or departments use such electronic
   texts?



   Which means do you use to locate appropriate texts
   published electronically (eg Whitaker, publisher's Web
   sites, library suppliers)?




Many thanks for your help.
Results will be published in early 1998 on the UKOLN Web Site
<http://ukoln.bath.ac.ukmodels/studies/>

Please return by
1st December 1997
to:
Chris Armstrong
Department of Information and Library Studies
University of Wales Aberystwyth
cja997@aber.ac.uk
11.8    Appendix 8: Indicative list of UK complete text electronic monographs

Oxford Physics Online
       http://www1.oup.co.uk/physics_online/

        Born, M. and Huang, K             Dynamical Theory of Crystal Lattices.
        Bowden, F.P. and Tabor, D                  The Friction and Lubrication of Solids.
        Lines, M.E. and Glass, A.M                 Principles and Applications of
                                  Ferroelectronics and Related Materials
        Peierls, R.E.                              Quantum Theory of Solids.
        Stoneham, A.M.                    Theory of Defects in Solids.
        Ziman, J.M.                                Electrons and Phonons.


Process Press
        http://www.shef.ac.uk/~psysc/process_press/

        Young, R.M.                                   Mind, Brain and Adaptation.
                                                      Group Relations: An Introduction.
                                                      Darwin’s Metaphor: Nature's Place in
                                                      Victorian Culture
                                                      The Culture of British Psychoanalysis.
                                                      Mental Space.
                                                      Whatever Happened to Human Nature?
11.9    Appendix 9: Indicative list of US complete text electronic monographs

University of Arizona Press
        http://www.uapress.arizona.edu/online.bks/online.htm

                 Curtin, L.S.M.             By the Prophet of the Earth: Ethnobotany of the
                                            Pima
                 Gregonis, L.M. &           Hohokam Indians of the Tucson Basin
                          Reinhard, K.J.
                 Johnston, B.               The Seri Indians of Sonora Mexico
                 Parker, K.F.               An Illustrated Guide to Arizona Weeds
                 Painter, M.T.              Faith, Flowers and Fiestas: The Yaqui Indian
                                            Year
                 Sheehan, W.                The Planet Mars: A History of
                                            Observation and Discovery
                 Teiwes, H.                 Mission San Xavier del Bac

Boson Books
       http://www.cmonline.com/boson/nonfiction.html

                 Braund, D.G.               Tomorrow finally came! Experiences as an
                                            Agricutural (sic) Advisor in Post-Communist
                                            Poland
                 Maddux, J.                 On Being Gay
                 Popkin, R.H.               The Second Oswald

Electronic Scholarly Publishing
        http://www.esp.org/books/

                 Darwin, C.                 The Voyage of the Beagle (2nd ed.)

Harvey Cushing/John Hay Whitney Medical Library (Yale)
       http://www.med.yale.edu/library/heartbk/

                 Zaret, B.L. et al (eds.)   Yale University School of Medicine
                                            Heart Book

Marquette University Press
      http://www.mu.edu/mupress/medcomp.html

                 Suárez, F.             On Beings of Reason. Metaphysical
                                        Disputations LIV
                 De Vitoria, F.         On Homicide and Commentary on Thomas
                         Aquinas: Summa Theologiae IiaIIae (sic), 64



        http://www.mu.edu/mupress/aquinascomp.html

                 Swinburne, R.            Simplicity as Evidence of Truth
                 Teske, R.J.              Paradoxes of Time in Saint Augustine
                 Wippel, J.F.             Mediaeval Reactions to Encounters between
                         Faith and Reason

        http://www.mu.edu/mupress/perecomp.html

                 O‘Collins, G.          The Resurrection of Jesus Christ
                 Weakland, R.G. Seeking God in Contemporary Culture
                 Clifford, R.J.             The Book of Proverbs and our Search for
                           Wisdom
                 Fahey, M.                  Orthodox and Catholic Sister Churches
                 Griffith, S.H.             Faith Adoring the Mystery: Reading the Bible
                           with St Ephraem the Syrian

McGill-Queen's University Press
       http://www.mcgill.ca/mqupress/opening/welcome.html

                 Cameron, L.                Disappearing a Lake: Meditation on Methods
                                            and Mosquitos

MIT Press
       http://www-mitpress.mit.edu/electronic.html

                 Mitchell, W.J.             City of Bits: Space, Place and the Infobahn
                 Rawlins, G.J.E. Moths to the Flame: The Seductions of
                                            Computer Technology
                 Stork, D.G. (ed.) Hal's Legacy: 2001's Computer as Dream and
                                            Reality

National Academy Press
        http://www.nap.edu/readingroom/

                 Many arranged by 24 subject categories

OmniMedia Digital Publishing
     http://www.awa.com/library/omnimedia/bookstor.html

                 Kerrigan, J.               From Fortran to C
                 White, A.D.                History of the Warfare of Science with Theology
                                            in Christendom

Online Library of Literature
        http://www.literature.org/Works/Charles-Darwin/

                 Darwin, C                  Voyage of the Beagle
                                            The Origin of Species
                                            The Descent of Man
Princeton University Press
        http://pup.princeton.edu/

                 Kricher, J.               A Neotropical Companion
                 Marsh, C.                 God's Long Summer: Stories of Faith and Civil
                 Ray, D.            Development Economy
                 Rochlin, G.I.             Trapped in the Net
                                           Rights

The Tech
       http://the-tech.mit.edu/Shakespeare/works.html

                 Shakespeare, W The Complete Works of William Shakespeare

University of Texas
        http://menic.utexas.edu/menic/cmes/pub/iboy/iboy.html

                 Jacobson, J.S. (trans.)    Istanbul Boy

								
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