The Dealer Seals the Deal by dfsdf224s


									                                                                                             A Hanley Wood Brand

                                                                                         “ProSaleS is an extremely valuable
                                                                                         tool in helping me make product-
                                                                                         buying decisions. The coverage of the
                                                                                         issues affecting businesses like mine,
                                                                                         as well as the product reviews and
                                                                                         research, help me stay well informed
                                                                                         in my decisions. I read every issue I
                                                                                         get, cover to cover.”
                                                                                                    —Johan van Tilburg, President, Tindell’s

The Dealer Seals the Deal
Consider ProSaleS subscribers a direct extension of your sales force.

The more dealers know about your products and services, the more effective

they will be in selling those products to their customers — the builders,

remodelers and even end-users that turn to them for questions, opinions

and install solutions. The influence and expertise of the dealer ultimately

closes the sale of your product. From our magazine and Web site to our

e-newsletters, ProSaleS speaks to a total audience of more than 55,000*

dealers and construction professionals.

                                          *Source: Publisher’s Own Data, December 2009

                                                                                                2010 |
2010 proSales Editorial Schedule
                                                                                                             | Bold is Cover Story |

     MONTH              CLOSE DATE                   THEME                                                           FEATURES                                        pRODUCT MONiTOR                       BONUS                       E-MEDiA SpECiALS

                                                                                                             Dealer Of The Year                                               Decks                International Builders’ Show       ProSaleS Business Update
    JANUARY             Dec. 1, 2009           Dealer of the Year                                                  Outlook Survey                                                                                                           (4x frequency)
                                                                                                          Mini-Profiles of Stock’s Successors                                                                                     ProSaleS eNews Showroom Report
                                                                                                                                                                                                                                            (1x frequency)

                                                                                        How Big Builders Figure into the Coming Revival                                     Windows
   FEBRUARY              Jan. 4, 2010         Big Builders and the                                                                                                                                                                Webinar: How Big Builders Figure
                                                                                           Management Lessons Learned from the Housing Crash                                                                                           into the Coming Revival
                                                Coming Revival
                                                                                                                                                                                                                                      ProSaleS Business Update
                                                                                                                                                                                                                                            (4x frequency)
                                                                                                                                                                                                                                  ProSaleS eNews Showroom Report
                                                                                                                                                                                                                                            (1x frequency)

                                                                                                   ProSaleS’ Editors’ Choice Products                             Hot Products from the 2010 IBS                                      ProSaleS Business Update
 MARCH/ApRiL            Feb. 15, 2010      Editors’ Choice products/                            How Dealers Seal the Deal When Pros Buy Products                                                                                            (9x frequency)
                                                     Selling                                      Planting the Seeds – New Products on the Way                                                                                    ProSaleS eNews Showroom Report
                                                                                                                                                                                                                                            (2x frequency)           Departments
                                                                                                                                                                                                                                                                     Exclusive reports on the industry
                                                                                                                 ProSaleS 100                                         Roofing Underlayment                                              Webinar: ProSaleS 100
       MAY               Apr. 1, 2010             ProSaleS 100                                                    Inside US LBM                                                                                                       ProSales Business Update
                                                                                           How Big Should Your Backoffice Be? (Centralization vs. Diversity;                                                                                                         proWatch
                                                                                                                                                                                                                                            (4x frequency)
                                                                                                       Technology vs. Manual; Outsourcing)                                                                                        ProSaleS eNews Showroom Report     News articles on the latest issues
                                                                                                               Scanning Technology                                                                                                          (1x frequency)
                                                                                                                                                                                                                                                                     Hot Finds
                                                                                               $$$-Friendly Ways to Manage Your Inventory                                                                                                                            Hot new products of the month
   JUNE/JULY            May 17, 2010                 Money                                                   Leasing vs. Owning Land                                       Subflooring                                                ProSaleS Business Update
                                                                                                    Dealers Who Diversify with Side Operations                                                                                              (9x frequency)
                                                                                                       Build It Right: Top 5 Framing Errors                                                                                       ProSaleS eNews Showroom Report     My Yardsticks
                                                                                                                                                                                                                                            (2x frequency)           Leading LBM dealers speak on
                                                                                                                                                                                                                                                                     company performance
                                                                                              Getting the Most Out of Your Inside Sales Reps
   AUGUST/              Jul. 19, 2010               personnel                                  Thinking Outside the Box: Improving the Effectiveness                         Roofing                                                  ProSaleS Business Update       product Monitor
  SEpTEMBER                                                                                         of Your Yard Crews, Dispatchers and Drivers                                                                                             (9x frequency)           In-depth product coverage
                                                                                                   ProWatch on Showroom Management People                                                                                         ProSaleS eNews Showroom Report
                                                                                                        Build It Right: Situational Insulation                                                                                              (2x frequency)
                                                                                                                                                                                                                                                                     Sell Sheet
                                                                                                                                                                                                                                                                     Tips to improve all aspects of
                                                                                                                                                                                                                                                                     sales performance
                                                                                    How Homebuilding Is Changing: What’s New in Building Science                      Kitchen/Bath Cabinetry                                          ProSaleS Business Update
    OCTOBER             Sep. 1, 2010            Building Science                    How Dealers are Helping Reduce Callbacks By Showing How to Install Products                                                                             (4x frequency)
                                                                                                                     Gen Y Buyers                                                                                                 ProSaleS eNews Showroom Report
                                                                                                                                                                                                                                                                     Green Goods
                                                                                                   Build It Right: Avoiding Ice Damming on Roofs                                                                                            (1x frequency)           Rules and trends affecting green
                                                                                                                                                                                                                                                                     construction and products

                                                                                                                                                                                                                                      ProSaleS Business Update
                                                                                                                                                                                                                                                                     New Dimensions
  NOVEMBER/             Oct. 15, 2010             The proSaleS                                       The ProSaleS Excellence Awards                                         Insulation                                                      (9x frequency)           Clear-eyed, profit-oriented
  DECEMBER                                     Excellence Awards                                                                                                                                                                  ProSaleS eNews Showroom Report     management advice
                                                                                                                                                                                                                                            (2x frequency)

ProSaleS reserves the right to modify its 2010 editorial calendar without notice.

                                                                                                                                                                                                                                                                            2010 |
                                                                                                                  Source: Readex, PROSALES Brand Use Study, 2006

                                                                                     Job Title
                                                                                     Job Title
Audience                                                                                                          ◾ 34.3% Executive VP, VP Sales,Owner/Partner,
                                                                                                                          Chairman, President,
                                                                                                                  ◾ 34.3% VP Merchandising, Other Operations,
                                                                                                                          Chairman, President, Owner/Partner,
                                                                                                                          Executive VP, VP Sales, VP Operations,

Your Connection to
                                                                                                                                   Executives (11,666) Other Corporate
                                                                                                                                   VP Merchandising,
                                                                                                                  ◾ 30.0% Executives (11,666)Store Manager,
                                                                                                                          General Manager,
                                                                                                                  ◾ 30.0% General Manager, Store Manager,
                                                                                                                          Department Manager, Merchandising

Building Material
                                                                                                                          Manager, Purchasing Director, Buyer,
                                                                                                                          Department Manager, Merchandising
                                                                                                                                   Product Manager (10,184)
                                                                                                                                   Manager, Purchasing Director, Buyer,
                                                                                                                  ◾ 34.2% Product Manager (10,184) Sales,
                                                                                                                          Sales Manager, Contractor

Dealers                                                                                                           ◾ 34.2% OtherManager, Contractor Sales,
                                                                                                                          Salesperson (11,651)
                                                                                                                  ◾ 1.5% Members insluding FBMA, LACN,
                                                                                                                          Salesperson (11,651) and Assoc.
                                                                                                                                Titled Personnel
                                                                                                                     1.5% Other Titled Personnel and Assoc.
                                                                                                                          and SBMA (499) FBMA, LACN,
                                                                                                                          Members insluding
Leverage the dealer/builder relationship with the                                                                                  and SBMA (499)
                                                                                                                  Source: BPA Worldwide, PROSALES, December 2009
                                                                                                                  Source: BPA Worldwide, PROSALES, December 2009
ProSaleS integrated media platform. Reach building-

material dealers, distributors and wholesalers that                                  Business Type
                                                                                     Business Type
builders and contractors rely on for information and
                                                                                                                  ◾ 82.6% Molding/Millwork Specialty
                                                                                                                          Building Material Dealer/Lumberyard,

services affecting every aspect of residential and light                                                          ◾ 82.6% Molding/MillworkShort Line Specialty
                                                                                                                          Building Material Dealer/Lumberyard,
                                                                                                                          Dealer/Distributor, Specialty
                                                                                                                                  Dealer/Distributor, (28,075)
                                                                                                                                  Dealer/DistributorShort Line Specialty
commercial construction, from initial product selection                                                           ◾ 16.7% Dealer/DistributorWholesaler (5,692)
                                                                                                                          Building Material (28,075)
                                                                                                                  ◾ 16.7% Association Members including
                                                                                                                     0.7% Building Material Wholesaler (5,692)
to final product installation.                                                                                    ◾ 0.7% FBMA, LACN, and SBMA (233)
                                                                                                                          Association Members including
                                                                                                                          FBMA, LACN, and SBMA (233)
                                                                                                                  Source: BPA Worldwide, PROSALES, December 2009
                                                                                                                  Source: BPA Worldwide, PROSALES, December 2009

                                                                                     Sales Volume
                                                                                     Sales Volume
                                                                                                                  ◾ 39.2%         Over $10 million
                                                                                                                  ◾ 39.2%
                                                                                                                    15.9%         Over $10 million
                                                                                                                                  $5 million to $9,999,999
                                                                                                                  ◾ 23.2%
                                                                                                                    15.9%         $5            $9,999,999
                                                                                                                                  $1 million to $4,999,999
                                                                                                                  ◾ 11.1%
                                                                                                                    23.2%            million to $4,999,999
                                                                                                                                  $1 to $999,999
                                                                                                                  ◾ 11.1%
                                                                                                                     6.9%         $1 to $999,999
                                                                                                                                  Association Members including
                                                                                                                  ◾ 6.9%          NLBMDA, FBMA, LACN, and SBMA
                                                                                                                                  Association Members including
                                                                                                                  ◾ 3.7%          NLBMDA, FBMA, LACN, and SBMA
                                                                                                                                  Not Available/None
                                                                                                                  ◾ 3.7%          Not Available/None
                                                                                                                  Source: BPA World Wide, PROSALES, June 2008
                                                                                                                  Source: BPA World Wide, PROSALES, June 2008

                                                                                      ProSales Business Update Subscribers
                                                                                      ProSales Business Update Subscribers
 Magazine                                                                Web Site                                 ◾ 68.0% Building Products Dealer/Distributors
                                                                         ProSaleS is the authoritative source for ◾ ProSaleS Business Update is a weekly e-mail
                                                                                                                    68.0% Building Remodelers, Architects,
                                                                                                                    8.4% Builders, Products Dealer/Distributors
 ProSaleS magazine reaches more than 34,000* dealers, distributors
 and wholesalers every month and captures their attention with the
                                                                                                                  ◾ 8.4% Contractors 33,000 Architects,
                                                                                                                             Builders, Remodelers,
                                                                                                                      newsletter serving
                                                                         news and information about products, ◾ 14.0% Contractors Industry opt-in subscribers.
                                                                                                                             Others in the
 latest in product information, industry news, operations advice and                                                  It delivers up-to-date information on new
                                                                         business management, finances, and ◾ 9.6% Others in the Industry
                                                                                                                    14.0% No Response
 features on business practices and market issues.                       operating concerns of America’s          ◾ online articles covering the management,
                                                                                                                    9.6% No Response
                                                                                                                          financial and
                                                                         pro-focused building materials dealers. Source: Publisher’s Own Data operating concerns of
 ProSaleS offers an expanded total audience of 55,232,**                                                          Source: Publisher’s Own Data
                                                                         The Web site attracts more than                  pro-focused building materials dealers.
 subscribers through a combination of the printed magazine plus
 a new digital edition. The digital editions are delivered to ProSaleS               Housing Stats Will Rebound
                                                                         19,000 unique visitors each month
                                                                                                                          ProSaleS Showroom Report is a special
 Business Update e-Newsletter subscribers, which include 21,232**                    Housing Stats Will Rebound
                                                                         with original content and the latest
                                                                                     Units in Thousands                                               delivered to
                                                                                                                          monthly e-newsletter Multifamily ProSaleS
 e-newsletter subscribers who are not duplicated in the magazine                     Units in .
                                                                         insights from ProSaleSThousands     ◾            Business Update subscribers.Family with
                                                                         Source: Omniture, SiteCatalyst      ◾                                        Single It’s filled
 circulation.                                                                                                ◾                                        Single designed
                                                                                                                          news, insights and resources Family to
 *Source: BPA Worldwide, ProSaleS, December 2009                                                                  354 help showroom managers and buyers get the
                                                                                                            345 354
 **Source: Publisher’s Own Data, December 2009                                                        349 345             highest return on their showroom investment.
                                                                                               347 349                      338                                   370
                                                                                                                          Source: 2010 Guaranteed Minimum Distribution
                                                                                       330 347
                                                                                       330                                            292                  346 370
                                                                                                                                      292                  346
                                                                                                                                               284 296
Advertising Contact                                                                                  1,505 1,604 1,719 1,474                   284
                                                                                       1,272 1,363 1,505 1,604 1,719                                                     1,304
Mark Taussig, Publisher                                                                1,272 1,363
                                                                                                                     1,474 1,089                                   1,103
                                                                                                                                                        888        1,103
202.736.3406                                                                                                               1,089               769
                                                                                                                View the ProSaleS media kit online at
                                                                                       2001 2002 2003 2004 2005 2006 2007 2008* 2009* 2010* 2011*
                                                                                                                                 Source: 2010* 2011*
                                                                                       2001 2002 2003 2004 2005 2006 2007 2008* 2009* NAHB,*Projections
                                                                                                                                                        Source: NAHB,*Projections

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