100% Admiral Kleencare Ltd Consumer’s Guide NO RISK GUARANTEE To Carpet Cleaning Specialists in Carpet & Upholstery Cleaning We want you to be super-pleased in fact, absolutely delighted with every carpet and upholstery job we do. So every job comes with our risk-free, guarantee. What does this mean? Simply this: if you aren't happy with our work , we’ll re-clean the area for free. And if you still aren't pleased you pay nothing. Many companies don’t guarantee their work - but we feel nothing is more important than your complete and total satisfaction. If you ever have any questions or concerns about our work, What you’ll Discover please call us right away. • How to avoid carpet cleaning rip-offs • 5 costly misconceptions about carpet cleaning • Which method cleans best • Mistakes to avoid when choosing a carpet cleaner Admiral Kleencare Ltd • The importance of value and price 26 Lone Tree Avenue • Our 100% NO RISK GUARANTEE impington Cambs CB4 9TQ Tel: 01223 520242 Phone: 01223520242 E-mail: Info@admiralKleencare.co.uk Email: email@example.com Www.thecarpetdoctors.com www.thecarpetdoctors.com Enquiries: 01223 520242 Admiral Kleencare Ltd Introducing.... The importance of value and price Admiral Kleencare Ltd When you select a carpet cleaner, you’ll choose from a wide variety of cleaning methods and prices. Shaw Industries, the world’s largest carpet manufacturer, recommends, hot water extraction. Admiral Kleencare are a residential and commercial carpet and upholstery cleaners who use the latest technology and highly trained technicians to bring Not surprisingly, having your carpets professionally cleaned costs more your home and working environments back to life. than renting a shampooer from a local hire firm. Maintaining safe and healthy surroundings for our family, friends, staff, clients If you bought the cheapest carpeting then renting a small shampooer might and members of the public is easier than you think with Admiral Kleencare’s be all you need. No question, it will get out some of the dirt but the key minimum disruption 24 hour flexible service. After all, we understand that a word here is “some”. It will not get out many of the pollens, chemicals, bac- clean impression is a lasting one. teria and dust mite residues. On the other hand if you want your carpet to look good and give you years of • Truck-Mounted Carpet Cleaner • Free Advice dependable service, then you need to take extra care of it. This means you • Upholstery & Hard Surface • 24 Hour Service need to have it cleaned by a skilled qualified technician at least every six months to one year, depending on the amount of soiling and foot traffic it • Cleaning Systems • Highly Trained Professionals receives. And you need to have it cleaned thoroughly and disinfected, as • Safe Solutions • Local Service only hot water extraction can do. • Fast Drying Times • FREE Quotations Fully Self Contained with a truck mounted system we take all the dirty wa- ter away with us, (not put is down your loo!) We provide all our own clean water, (not take it from your kitchen sink!) and we use our own power, (not yours!). Enquiries: 01223 520242 Admiral Kleencare Ltd Mistakes to avoid when choosing a carpet cleaner Welcome Dear Home Owner, Choosing a carpet cleaner based he pressures you into a much more on equipment alone. expensive job. Choosing a carpet cleaner isn't easy. No question, your carpet cleaner (2) Low price can be for single proc- needs first-rate equipment. But ess cleaning. Rarely does the con- Why? Because you’re bombarded with misleading advertising, confusing claims and simply bad information. he Also needs something else. He sumer know what this means, when needs employees who are skilled told, asks for duel-process cleaning at operating that equipment. instead, which costs much more. From super low prices and high pressure sales to unqualified technicians and near worthless methods. How do you ever find a qualified, competent, professional, carpet cleaner? Many companies have hot water (3) Low price means the carpet extractors, but very few compa- cleaner has cheap equipment, which nies teach their employees how You start by reading this consumer guide. In this fact filled booklet, you’ll discover how to avoid carpet will not effectively clean your carpet. cleaning rip offs, mistakes to avoid when choosing a carpet cleaner, and four steps to a fresh, clean, to use them properly. The best healthy carpet. way to know that the carpet Choosing a carpet cleaner based on a cleaners employees have been single telephone call. We wrote this guide to help you better understand carpet cleaning. Now, with this information, you can make properly trained is to make sure Instead, invite the person to your an informed, intelligent decision. the cleaner has been certified by home and ask for a specific written the Institute of Inspection, Clean- quotation. Then you’ll know exactly If you have any questions about carpet or upholstery cleaning you’re invited to call us. We’ve dedicated our ing and Restoration Certificate what the carpet cleaner recommends business to educating consumers. We’ll be happy to help you in any way we can, with no obligation to (IICRC). Before you choose a car- - and you won’t be the victim of high yourself. pet cleaner, ask to see written pressure tactics when the technician proof of the company's and the steps into your living room. technicians IICRC certification. Choosing a carpet cleaner that does- Choosing a carpet cleaner based n't offer a money-back guarantee. on low price. Michael Conlon In my view, every carpet cleaning com- Low price could be a problem in pany should be fully accountable for Managing Director three ways: its work. And if you aren't pleased with Admiral Kleencare Ltd (1) Low price can be the bait that the job then you shouldn’t have to attracts your phone call. But pay. Michael Conlon once the cleaner gets into your home Enquiries: 01223 520242 Admiral Kleencare Ltd How to avoid carpet Which method cleans best? cleaning rip-offs • UNBELIEVABLY LOW PRICE • BAIT AND SWITCH Dry Foam Dry, absorbent powder To some degree all of us are at- Dual process carpet cleaning de- The carpet cleaner applies shampoo The dry-compound method tracted by low prices because we scribes the process of shampooing to your carpet, allows it to dry, and spreads a moist, absorbent pow- want to work within a budget. But or heavy preconditioning, followed then, without rinsing, sucks the dried der through the carpet. The pow- some carpet cleaners use price as with hot water extraction cleaning. shampoo into a vacuum cleaner. Can der is allowed to dry and then the bait for their false and mislead- you imagine applying shampoo to your sucked up with a vacuum cleaner. Unfortunately, unethical carpet hair, allowing it to dry, then removing The method leaves dry sponge ing advertising. They offer a cheap cleaners often use dual process as the shampoo from your head with a particles at the base of the carpet price per room and then, once bait and switch technique. Here’s vacuum cleaner? This method leaves yarn. And because the carpet is they're in your home, they pressure how it’s done: dirty residue in your carpet, which is not rinsed, this method is not very you into buying “add-ons”. It’s as if you were buying a car and found First, they “bait” you with a basic the reason dry foam is not very effec- effective. that the dealer was charging you cleaning (single process) at an unbe- tive. Hot water extraction extra for the tyres and steering lievably low price. Then, when you call, they try to “switch” you to a This is a fancy way of saying that a wheel. Carpet cleaning is not as more expensive dual process clean- Absorbent pad hot water cleaning solution under cheap as some unethical carpet ing. If you don’t fall for their switch high pressure is forced into your cleaners would like you to believe. (bonnet cleaning) and choose their basic service, your carpet and then sucked out of your This method is similar to dry foam, likely to receive poor workmanship except that the company sets a large In a recent Technical Bulletin, using little or no chemical and they cotton bonnet on your carpet and with Shaw Industries, the worlds larg- will not guarantee their work. a floor polishing buffer machine on est carpet manufacturer, top “buffs” the carpet. The rotation “recommends the hot water ex- motion causes the bonnet to absorb traction system, which research dirt from your carpet. This method is indicates provides the best capa- This is the Steamway 9100 LX truck also called bonnet cleaning. Bonnet bility for cleaning. mounted hot water extraction carpet cleaning is like trying to use a large cleaning machine. It is ten times more cotton towel or mop to rub the dirt out powerful than a portable, but we do not of your carpet. It’s not very effective. charge you ten times the price. This is the machine that we use. Enquiries: 01223 520242 Admiral Kleencare Ltd A guide to the slime, grime and live- PROmite™ Are You Putting Your Family’s stock that’s lives in your carpet. Health At Risk? Over 50% of children have some form of allergy, unfortunately for most of them the symptoms will not be diagnosed until they are fully ‘sensitised’ to that allergy – by Asphalt. Bacteria. Car exhaust Fumes. which time it could be with them for life. PROmite™ is a unique new product that is clinically tested and proven to create an allergy-free home environment by Chemicals. Dirt. Dust. Earth. safely removing the House Dust Mite from your mattress, carpets and upholstery. PROmite™ a Patented product, unlike most methods – it actually removes the mite, not just the food source and protects your furnishings from soil and stains. Food particles. Fungus. Germs. Here are just a few of the main benefits for you and your family when you have PROmite™ to protect your home. Gravel. Grease. Grime. Grit. 1. Unique formulation, clinically tested and approved treatment - free from bio- cides 2. Totally non toxic and safe for your young children and your pets to play on Hair. Industrial waste. Mud. Pet 3. Test results show an almost immediate 100% success rate at eliminating house dust mites stains. Pollens. Pollutants. Sand. 4. PROmite™ continues to stop mites from living in your mattresses, carpets or upholstery for up to 10-14 months – keeping your family safe 5. British allergy foundation ‘seal of approval’ to show PROmite™ is friendly to allergy sufferers Scum. Smoke. Soot. Tar. Tobacco 6. Free PROmite™ consumer awareness help-line on 0800 092 0767 for free advice smoke. Urine. Vomit Dust Mites. 7. Independent testing shows dramatic reduction of asthma and other allergy’s when used as an allergy Fleas. control programme Enquiries: 01223 520242 Admiral Kleencare Ltd Five costly misconceptions Five costly misconceptions cont.. about carpet cleaning You should wait as long as possible If you have allergies, asthma em- before cleaning your carpet. physema, or other breathing prob- Having the right equipment is all a The company that offers the low- lems, one major source of the prob- company needs to clean your carpets est price is the company you No. Dirt is an abrasive, like sand pa- lem could be the pollens, fungus, properly. should hire. per. Every time you step on your car- smoke and chemicals in your car- pet, you grind dirt into the carpet fi- pet. bres. This cuts your carpet just as if Not true. Many companies own hot No. I’ve seen so many problems you had used a knife. This cutting One method of carpet cleaning is water cleaners but very few companies arise from lowest-bid companies causes your carpet to wear out as good as another. teach their employees how to use that I suggest you never hire the faster. A dirty carpet will not last as No. The dry cleaning methods, them properly. This is why its impor- company that quotes the cheap- long as a clean carpet. And while vac- which are dry foam, dry chemicals, tant that you choose your carpet est price. The two most common uuming helps by itself, it’s simply not and dry compound do not rinse cleaner carefully. The best carpet problems are: enough. The longer you wait to have your carpet in any way. Instead they cleaners are those who have been your carpet cleaned, the more dam- 1. The price may not be for the leave a dirty residue. You might say certified by the Institute of Inspection age you do to your carpet and the services performed. The com- they clean your carpet only half Cleaning and Restoration Certification, faster it wears out. pany may be equipped to remove way. The most effective cleaning known as the IICRC. Before you only the dirt from your carpet. But The only reason to clean carpets is to method is hot water extraction. Hot choose a carpet cleaner, ask to see you may want bacteria, fungus, remove the dirt. water extraction means a hot water written proof of the IICRC certification. pollens, dust mites, and tobacco cleaning solution, high pressure is No. As you probably know, outdoor air Michael Conlon is residues removed as well. forced into your carpet and then contains pollens, fungus, bacteria, air certified by the IICRC. sucked out of your carpet. Shaw 2. The price you see advertised pollution, cigarette smoke, car ex- industries, the worlds largest carpet Admiral Kleencare Ltd may not be the price you pay. haust, and hundreds of other chemi- manufacturer, recommends hot is a member of the Many homeowners have learned cals. When you come into your home, water extraction as the primary NCCA. that the low price they saw adver- you carry those pollens, bacteria and method of cleaning carpets, along tised lasted only until the carpet chemicals in your hair and on your with a IICRC certified technician. cleaner got into their home. Then skin, clothing and shoes. Not surpris- they were pressured into a lot ingly, all those chemicals and toxins more for a variety of add-ons. end up in your carpet.