Job Title: Marketing and Communications Manager
Location: Mill Wharf, 10 Mill Street, Birmingham, B4 6BS
Report to: Chief Executive
Purpose: To maintain the public image and strategic marketing of Employment Needs
Training Agency CIC (Employment Needs Training Agency ) by increasing
Employment Needs Training Agency ’s profile to prospective employers,
funders, contractors, trainees and staff. To drive the marketing activity to
achieve growth and development for Employment Needs Training Agency .
To be responsible for the development and enhancement of effective
Job Ref No: MCM 09/10
Salary: £31,754 - £37,206
DUTIES AND RESPONSIBILITIES
The responsibilities of this post must be carried out with due regard to Employment
Needs Training Agency ’s ‘Equal Opportunities’, ‘Quality’ and ‘Health and Safety’
policies. We also expect employees to be aware of the principles contained in the
description of an ‘Employment Needs Training Agency person’ and to operate within
Employment Needs Training Agency Branding
To be consistently applying Employment Needs Training Agency ’s branding
and identity to all materials
Ensure that EVERY product or service matches the Employment Needs
Training Agency brand positioning
Develop the brands in different locations with a common goal.
Writing and proofreading copy.
To update and implement Employment Needs Training Agency ’s
Communications Strategy and Marketing Plan
To ensure all communications are co-ordinated, add value and adhere to the
ethos of Employment Needs Training Agency
Develop and evaluate the communication strategy and liaise with all
members of the Senior Management Team (SMT) to ensure effective and
efficient marketing delivery.
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Communicating with target audiences and managing relationships.
To maintain an efficient system of internal and external communications
Optimising opportunities via relationships and media channels
Compiling and writing staff newsletter.
Public Relations and Marketing
To support all managers in the development of their department’s Marketing
To ensure that the department’s marketing materials are up-to-date and
consistent with Employment Needs Training Agency ’s branding and identity
Liaise with external PR and Web agencies to ensure they have a clear
understanding of the Employment Needs Training Agency marketing
Ensure project requests are dealt with in a timely and efficient manner.
Including agency monitoring and project sign-off.
Identify target markets and works with the Project Managers and their teams
exploring target audiences.
Analyse the results of all marketing activity and present findings and
recommendations to CEO and SMT
Responsibility for commissioning external projects and ensuring that all
scheduling and deadlines are met in a timely and efficient /effective manner
Interface with relevant staff to achieve objectives and notify them of all
Marketing tools available for their use.
Manage the production of marketing materials, including leaflets, posters,
flyers, newsletters and e-newsletters and DVDs
Liaising with designers and printers;
Organise photo shoots
Arrange for the effective distribution of marketing materials
Source advertising opportunities and place adverts in the press (local,
regional, national and specialist publications);
Evaluate marketing campaigns;
Monitor partner and competitor activity
Website to be continually updated and to be generating referrals and sales
Offer work experience apprenticeship, employment opportunities within the
department to Employment Needs Training Agency learners as appropriate
A good understanding of the importance of legal and regulatory frameworks
Keep up to date with all marketing opportunities and implement as
appropriate ( e.g. social network sites, blogs, twitter)
All other tasks that fall within the scope of the post.
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The post holder will be expected to work within Employment Needs Training Agency ’s
Child Protection Policies and Procedures. This position is subject to an exemption
order under the Rehabilitation of Offenders Act 1974 (exemptions) Orders 1975 and is
subject to a Criminal Records Bureau Disclosure.
Health and Safety at Work
Attention is drawn to the responsibility of all employees to take reasonable care for the
health and safety of themselves and other people who may be affected by their actions
The post holder will be based at the above address. However, travel will be required
and the post holder WILL be required to undertake some if not all duties at other
Employment Needs Training Agency premises.
Your attention is drawn to the confidential nature of information collected. The
unauthorised use or disclosures of client or other personnel information is regarded as
gross misconduct and will be subject to disciplinary action, and in the case of
computerised information could result in a prosecution for an offence or action for civil
damages under the Data Protection Act 1998.
Job Specification/Work Plan
A job specification/work plan setting out priorities and a work programme in the above
areas of responsibilities will be drawn up in consultation with the post holder. This will
be reviewed and updated on a regular basis with your line Manager. The Job
description will be reviewed and updated regularly
The above job description is provided as a guide only to the types of duties required to
be undertaken. Duties may vary from time to time and so this job description will be
subject to review in line with the requirements of the business. The company will
endeavour to give reasonable notice of any such changes.
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Experience Essential/ Method of
Experience of communications and marketing Essential
Experience of effective media relations Essential
Experience of internal communications including Essential
communication of key corporate messages in a
relevant and engaging style for employees.
Experience of managing the production of printed Essential
material, including brochures, leaflets, briefing
third party designers/printers to ensure corporate
brand and style is met.
Experience of writing press releases. Essential
3-4 years Marketing experience Essential
Experience within education or publishing as well Desirable
as working with sales teams in highly
Qualifications and Training
Degree educated (or equivalent) Desirable
L4 Marketing Qualification Essential
Skills, Personal Qualities and Attributes
Have knowledge of a wide range of marketing Essential
techniques and concepts as well as experience in
Have a good business awareness and be able to
work within tight budget constraints
Have excellent communication skills, well presented Essential
with a professional manner, diplomatic and
persuasive. Able to motivate and inspire teams.
Ability to integrate with, motivate and inspire multi- Essential
Good interpersonal skills and ability to build close- Essential
knit relationships with outside agencies
Strong analytical, administrative and organisational Essential
skills and great attention to detail
Demonstrable initiative and enthusiasm, and the
ability to multi-task
Ability to work under pressure, to tight deadlines Essential
Think creatively and laterally Essential
Able to demonstrate positive press coverage Essential
achieved as result of own initiatives
Excellent anaytical skills and a passion for the Essential
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Strong Management skills from initial concept to Essential
The ability to effectively time manage and work to Essential
Computer literate Essential
Outgoing and confident Essential
PROBATION PERIOD OUTLINE
All new employees at Enta are subject to a 6 month probation period. This is in order
to ensure that you are happy in post and gives us time to offer you any support and
guidance that you may need.
It is also a period when we can see whether you are competent in post and will be able
to fulfil your duties. This is done by a process of monitoring against a selection of
targets, an example of which are outlined below:
To have successfully planned and arranged at least three marketing events in
conjunction with senior manager’s
To have carried out an analysis of effectiveness of website to have reached its
To have visited all departments and are able to succinctly describe what each
To have completed an over view of all marketing materials to ensure they
comply with corporate image
To have written and had published at least three press releases
To have presented the organisations marketing strategy to the Senior
Managers and the Board of Directors
To have commissioned at least one external project and ensured all scheduling
and deadlines were met in a timely and efficient /effective manner
To have carried out an evaluation of all current advertising to analyse its
effectiveness and have presented these findings to the CEO and the senior
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