Donate Red and Shoot for the Green_ by dfsdf224s


									                                                                                                                                                                                                                                                   Winter 2010


Father Becomes Regular
Donor After Seeing
Daughter’s Life Saved
By Jennifer Ciavaglia,                                                        Maia received three transfusions of blood during
                                                                              her stay at Kingston General Hospital. Without those
Communications Specialist, Ottawa/                                            transfusions, Melissa believes Maia would have
Kingston, North/East Ontario and                                              died. “If somebody hadn’t given an hour of their
                                                                              day, our daughter wouldn’t be here,” she said. “It’s
Nunavut                                                                       that simple. Those transfusions did more than save
                                                                              Maia’s life, they also inspired Phil (her father) to
Someone who gave an hour of their time and a unit                             do something he had never done before – donate
of their blood also gave Melissa and Phil Alkenbrack                          blood.”
a lifetime of happiness. The Belleville-area couple
have a young daughter whose life was saved by the
simple, selfless act of giving blood.                                            “If somebody hadn’t given an hour of
In January of 2009, the Alkenbrack’s daughter, Maia,                           their day, our daughter wouldn’t be here,”
was born three months premature. Weighing in at
just over one pound and two ounces, the tiny girl
had to go through rigorous tests to ensure she was                            “My type is O negative, which means I’m universal;
healthy.                                                                      anybody can take my blood,” Phil added. “I never
                                                                              knew my type until Maia needed blood and when I
“Typically, these babies face cerebral palsy as well as                       found out, I figured it’s only an hour of my time ever
heart defects and major lung defects,” Melissa said in                        couple of months.” Phil has now become a regular
an interview with the Belleville Intelligencer in August                      donor, giving a unit of blood every 56 days.
of this year. But baby Maia faces no such troubles.
“She has no kidney issues and no brain issues.”                               Today, Baby Maia is thriving. Melissa and Phil are
                                                                              thankful for the simple act that helped save their
The only problem Maia faced was the drawback of so                            daughter.
many blood tests; her body couldn’t produce blood
as quickly as it was being taken out.
                                                                                                                                                             Phil Alkenbrack and baby Maia.

Donate Red and Shoot for the Green!
                                                                                                                                                             Generous partnership                                     Club to anyone attending a blood donor clinic from
                                                                                                                                                                                                                      July 1 to September 30, 2009. To make the deal even
                                                                                                                                                             promotes summer blood                                    sweeter, Seabrook also supported the branding of
                                                                                                                                                                                                                      two red golf carts with the Canadian Blood Services
                                                                                                                                                             donation in eastern Ontario                              logo and arranged a grand prize draw for those
                                                                                                                                                                                                                      who used their voucher at the golf course. He even
                                                                                                                                                                                                                      extended an employee discount to Canadian Blood
                                                                                                                                                             By Jennifer Ciavaglia,                                   Services staff and volunteers, all in the name of
                                                                                                                                                             Communications Specialist, Ottawa/                       bringing some summer fun into what is otherwise a
                                                                                                                                                                                                                      serious issue.
                                                                                                                                                             Kingston, North/East Ontario and
                                                                                                                                                                                                                      Known as “Donate Red and Shoot for the Green”
                                                                                                                                                             Nunavut                                                  or “Le rouge, c’est la vie… Le vert, le plaisir,” the
                                                                                                                                                                                                                      partnership was a success for both Canadian Blood
                                                                                                                                                             Canadian Blood Services is faced with a unique           Services and the Canadian Golf and Country Club.
                                                                                                                                                             challenge: how to maintain a constant level of donated   Feedback was positive: even if donors didn’t golf,
                                                                                                                                                             blood for Canada’s hospitals, 24/7, 365 days a year.     many indicated they were happy to pass the voucher
                                                                                                                                                             Whether it is Labour Day, New Year’s Day or anytime      along to a friend or colleague who did. Others told us
                                                                                                                                                             in between, patients are still in need. So when          they enjoyed the mini putting-greens available in the
                                                                                                                                                             summer vacation rolls around and people are less         permanent clinics in Ottawa and Kingston during the
                                                                                                                                                             likely to donate because they are on holidays, what’s    course of the promotion.
                                                                                                                                                             an organization like Canadian Blood Services to do?
                                                                                                                                                                                                                      “Donate Red and Shoot for the Green” provided
                                                                                                                                                             Tim Williams, Regional Partnership Specialist for        an important recruitment tool for Canadian Blood
                                                                                                                                                             Canadian Blood Services, found the answer after          Services as it reached out to donors in Eastern
                                                                                                                                                             contacting Mark Seabrook, General Manager of the         Ontario over the summer vacation season. A heartfelt
                                                                                                                                                             Canadian Golf and Country Club, located just west        thank you goes out to Mark Seabrook and his team
                                                                                                                                                             of Kanata, Ontario. Seabrook agreed to a generous        for supporting blood donation during those critical
                                                                                                                                                             summer partnership with Canadian Blood Services to       summer months.
                                                                                                                                                             help leverage blood collections in Eastern Ontario.
                                                                                                                                                                                                                      For more information on the Canadian Golf and
                                                                                                                                                             The partnership provided a voucher good for $10          Country Club, please visit
Tim Williams, Regional Partnership Specialist, Canadian Blood Services.                                                                                      off a round of golf at the Canadian Golf and Country

What’s Inside
Father Becomes Regular Donor After Seeing Daughter’s Life Saved, Donate Red and Shoot for the Green  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
Clinic Profile - Napanee, Life’s Precious Gifts, 50 years, 221 Donations and Counting, Sudbury Blood Donor Clinic Extended Hours  .  .  .  .  .  .  .  . 2
                                                                                                                                                                                                              Please take a copy with you
National Collections, Organ and Tissue Donation and Transplantation Goes Public, Influenza Update  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3
Community Hero and Caring Canadian, Students Out for Blood, Sing Tao Canada Foundation  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 4           to share with others!

                                                                                                                                                                                                                      1 888 2 DONATE
LOCAL NEWS & VIEWS                                                                                                                                                                                                                               bloodlines | Winter 2010 |                       2

Clinic Profile – Napanee                                                                                                                                                                                                     Regional Collections                                                     Ré
The Town of Greater Napanee is located just west                           and supplied from Kingston and Ottawa. This                        Not only do they act as volunteers themselves, they
of Kingston along a limestone-banked stretch of                            administrative shift also brought a change in the day              also organize a rotation of local service clubs that
the 401. Home to about 15,000 residents, it has a                          of the week the clinic is typically held.                          sponsor, provide refreshments for, and volunteer
remarkably well-preserved Victorian downtown and                                                                                              at each clinic. This is no small task, given the busy                                                                THIS YEAR’S GOAL:
                                                                           Throughout these many changes, a pair of long-
many pretty historical sites. It is also home to a well-
                                                                           standing community volunteer leaders, Dr. Roger
                                                                                                                                              nature of their lives already; the Wales’ practice has                          platelets 76%                        5,582 Units                        plaq
established, community-driven, blood donor clinic.                                                                                            offices in Napanee, Kingston and Picton!
                                                                           and Mrs. Rita Wales have continued their strong
Up until last year, the Napanee clinic was part of                         support of the blood system. Well known in the area                This year, the Wales were honoured at Canadian
the Central Ontario region, in terms of its placement                      professionally (Dr. Wales is a physician and Mrs.                  Blood Services’ Volunteer Awards held at the
within Canadian Blood Services’ administrative                             Wales supports his practice) and personally (the                   Strathcona Paper Centre on July 14, 2009. Dr. and
regions. Last year, however, Canadian Blood Services                       Wales have raised seven children in Napanee,) this                 Mrs. Wales were honoured for 22 years of volunteer
                                                                                                                                                                                                                              whole                                THIS YEAR’S GOAL:
shifted some of its administrative borders, and the                        dynamic couple have been the mainstay of the clinic                service.                                                                        blood               70%              99,900 Units                       sang
Napanee clinic became a part of the North Eastern                          for more than 20 years.
Ontario and Nunavut (NEON) region, which is staffed
                                                                                                                                                                                                                                   The above reflects regional collections from April 1,2009             C
                                                                                                                                                                                                                             to December 31, 2009. Through March 31, 2010, your donations will
                                                                                                                                                                                                                                help us meet regional as well as national targets (see page 3).        à at

                                                                                                                                                                                                                             Blood Donor
                                                                                                                                                                                                                             Clinic Pilots
From left to right: Sonya Fraser, Charge Nurse with Mrs. Rita Wales and volunteer coordinator Nena Pestamo   Sonya Fraser, Dr Roger Wales and Nena Pestamo

Life’s Precious Gifts                                                                                                                                   Help us continue to save lives. Book an appointment today by
                                                                                                                                                                calling 1 888 2 DONATE (1-888-236-6283).
                                                                                                                                                 Stay tuned for more collections updates in upcoming issues of Bloodlines.

Powassan resident                                                          “The blood I was given saved my life,” said Moore. “I
                                                                           do not know whose blood I received, but I am eternally
                                                                                                                                              impact you could have by taking an hour out of your
                                                                                                                                              busy day to donate blood.                                                      By Caroline Donnelly,
                                                                           grateful for it.”                                                                                                                                 Communications Specialist,
supports blood donation                                                    Awakened to the importance of donating blood, Mona
                                                                                                                                              On the brink of her 90th birthday, Mona continues to
                                                                                                                                              volunteer at the Powassan clinics and anticipates the                          Sudbury, North/East Ontario
                                                                           became a member of the Powassan blood donor                        upcoming November clinic with as much fervour as
for more than 30 years                                                     committee in the 1970s and has been a dedicated
                                                                           volunteer at the clinics since their inception more than
                                                                                                                                              she did two decades ago. “We always hope for a big
                                                                                                                                              clinic — those are the more exciting ones,” proclaimed
                                                                                                                                                                                                                             and Nunavut
                                                                           20 years ago. “Volunteering does not feel like work,”              an exuberant Moore. She likewise commends the                                  If you have you ever wanted to donate blood,
                                                                                                                                                                                                                             but never had the time, now is your chance to
By Caroline Donnelly,                                                      said Moore. “It [volunteering] is totally worthwhile and a         dedication of the clinic organizers: “We [the public] do
                                                                                                                                                                                                                             book a life-saving appointment.
                                                                           great way to meet new people and keep in touch with                not always see what goes on behind the scenes, but
Communications Specialist,                                                 your community.”                                                   clinic preparation is, indeed, a lot of work. I admire the                     Since June 2009, the Sudbury donor clinic has
Sudbury, North/East Ontario                                                                                                                   people who bring the clinics to fruition.”                                     been open for donations from 8 a.m. to 8 p.m.,
                                                                           When asked about today’s blood donation process
                                                                                                                                                                                                                             Monday to Friday. These extended hours are
and Nunavut                                                                versus the process 30 years ago, Moore felt it is much             “Volunteering at the Powassan blood donor clinics has
                                                                                                                                                                                                                             being piloted for one year. If the 8 to 8 pilot
                                                                           the same: “There was a need for blood 30 years ago                 added great value to my life; it has made my life more
                                                                           and there is a need for blood now.” Approximately one              interesting. It’s a treat for me. I feel very enriched and                     project is successful, standardized hours may
Have you ever pondered the meaning of life? For                                                                                                                                                                              be introduced permanently at other Canadian
some, the reasons are clear. Just ask long-time                            in two Canadians are eligible to give blood, yet last year,        privileged to have had such an opportunity,” explained
                                                                           one in 60 actually did. Blood and blood components                 Moore. “Ultimately, I am so thankful to be alive. I did not                    Blood Services donor clinics of similar size
Powassan resident Mona Moore. Mona was in a serious                                                                                                                                                                          across the country.
automobile accident some 30 years ago that changed                         are used to treat a number of injuries and illnesses,              think I would make it this far.”
her life. Some would say that it is in these moments that                  including various forms of cancer, hip and joint surgery,                                                                                         Canadian Blood Services currently operates 41
we define ourselves. You see, Mona has never forgotten                     transplants and trauma patients.                                   It is never too early to book an appointment and never
                                                                                                                                              too late to give. Suddenly you, like Mona, could be the                        permanent collection sites located throughout
the nameless blood donors who made her life-saving                                                                                                                                                                           all provinces except Quebec. Hours of operation
transfusions possible.                                                     Moore never forgot the generosity of the donors who                one in need of blood. Wouldn’t you hope someone was
                                                                           saved her life and would like you to think about the               donating for you?                                                              differ from day to day and site to site, making it
                                                                                                                                                                                                                             difficult to communicate a consistent message
                                                                                                                                                                                                                             to donors.
                                                                                                                                                                                                                             Steven Tipman, Director, Donor & Clinic

50 years, 221 Donations and Counting...
                                                                                                                                                                                                                             Services for the North/East Ontario and Nunavut
                                                                                                                                                                                                                             (NEON) region is hopeful 8 to 8 will continue
                                                                                                                                                                                                                             to bring in more donors. “We [Canadian Blood
                                                                                                                                                                                                                             Services] recognize that people have busy
                                                                                                                                                                                                                             schedules and finding time to donate blood in
                                                                           past October 2009 he made his 221st donation at our                She thanked her brother for being a blood donor and                            the middle of the day can often be a challenge,”
                                                                           permanent blood donor clinic located at 1575 Carling in            said, “If it was not for the generosity of people like you, I                  he says. Extended clinic hours offers a busy
                                                                           Ottawa. It has taken him a total of 50 years to reach this         would not be alive today.”                                                     population more opportunities to give blood.
                                                                           incredible milestone.                                                                                                                             Our donors in Sudbury have been telling us they
                                                                                                                                              This really reinforced the importance of giving for                            wanted these changes for some time — so we
                                                                           Sterling started donating blood on his 18th birthday. He           Sterling and for his family knowing that someone close                         responded.”
                                                                           was a resident of St. John, New Brunswick at the time.             to him had needed blood and that blood was there for
                                                                           He wanted to help people. He figured that he was not               his sister to receive.                                                         Wanda Berton, Sudbury’s Community
                                                                           really in a position at that time in his life to help others                                                                                      Development Coordinator for Canadian Blood
                                                                           financially so this was the one thing he could do to give          Sterling is now 68 years old and retired. He and his                           Services agrees, “Standardized hours of
                                                                           back. He was healthy and he knew others could benefit              wife have one daughter and two grandchildren. They                             operation has helped avoid confusion among
                                                                           from his generous gift. He has been donating ever since.           live in Ottawa now. They had moved to Toronto from                             Sudbury donors.”
                                                                                                                                              St. John and then 10 years later relocated to Ottawa
                                                                           If you consider that one donation could potentially save           to be close to their daughter. The Calhoun’s’ daughter                         Donors who have come in since the inception
                                                                           three lives then this amounts to 663 people that have              and her family are so proud of their father. In fact he                        of 8 to 8 are happy with the new hours of
                                                                           been potentially impacted due to Sterling’s generosity.            has received five plaques which they have made for                             operation. When asked about the biggest
                                                                           Coincidentally, Sterling also met his wife on his 18th             him in his honour throughout the course of his vocation                        challenge 8 to 8 has brought to Canadian
                                                                           birthday. They will have been married for 49 years in              as a blood donor. He has a plaque for 35 donations,                            Blood Services, Berton emphasizes public
                                                                           February of 2010 and look forward to making it to 50!              50 donations, 75 donations, 100 donations and 200                              awareness. “Educating the public about 8 to 8
Stirling Calhoun making his 221st donation at the Ottawa blood donor                                                                          donations. He is still waiting for the last plaque to be                       is a challenge; getting the message out is the
                                                                           Sterling comes from a large family of 10 children. He              made for 221 donations.                                                        hardest part.”
clinic on Oct 1, 2009 with nurse Cheryl Lalonde.
                                                                           was born a twin but his brother died shortly after their
                                                                           birth. He still thinks of his brother and what could have          He says “I feel really good about being a blood donor                          In spite of these challenges, Berton is
By Natalie St-Pierre, Regional                                             been but Sterling says “God spared me so that I could              and blessed that I have been able to help so many                              determined to work hard in order to ensure 8 to
Communications Manager, North/                                             be a blood donor and save lives.”                                  people. I am not a rich person so I am not able to help                        8 yields positive results. “8 to 8 is an excellent
                                                                                                                                              others financially but this is something I could do.”                          opportunity to call upon our Partners for Life
East Ontario & Nunavut                                                     The Calhoun family was always been impressed with                                                                                                 and to build as a community,” she says.
                                                                           Sterling’s devotion and have also seen the impacts of              He would like to pass along the torch and is
Have you ever donated blood? If you have, we thank                         blood donation firsthand. This past July, his sister was           encouraging his grandchildren to carry on the tradition                        Sudbury residents are encouraged to help
you for your generosity. For those of you who have, you                    rushed to the emergency room of the Ottawa General                 of blood donation so they too can know what it means                           save lives by supporting the 8 to 8 initiative.
may have donated five times or 10 times or even an                         Hospital. She had internal bleeding in her stomach and             to help others in this way.                                                    Call 1 888 2 DONATE (1 888-236-6283) for
astonishing 50 times, but can you imagine donating                         required five units of blood to survive.                                                                                                          clinic or eligibility information or to book an
221 times? Well Mr. Sterling Calhoun certainly can. This                                                                                                                                                                     appointment.

                                                                                                                                                                                                                      888 2 DONATE
                                                                                                                                                                                                                    1 1 888 2 DONATE
ACROSS CANADA                                                                                                                                                                                                                  bloodlines | Winter 2010 |            3

                                                                                                                                                                                                               Influenza Update:
 National Collections                                                           Cornerstone Financial
                                                                                Résultats nationaux                                                                                                            Influenza Update:

    plasma               77%
                                           THIS YEAR’S GOAL:
                                           42,350 Units

                                           THIS YEAR’S GOAL:
                                                                                Donor Wall unveiled

                                                                                plaquettes 79 %
                                                                                                        77 %
                                                                                                                          Objectif 2009-2010 :
                                                                                                                          42 350 unités

                                                                                                                          Objectif 2009-2010 :
                                                                                                                                                                                                               Important information for all donors
    platelets 79%                          31,910 Units                                                                   31 910 unités
                                                                                                                                                                                                               The H1N1 flu virus has been reported around
                                                                                                                                                                                                               the world, and the World Health Organization
                                                                                                                                                                                                               (WHO) has declared it a pandemic influenza
                                                                                                                          Objectif 2009-2010 :                                                                 virus. Because a flu pandemic could seriously
    whole                                  THIS YEAR’S GOAL:
                                                                                sang total
    blood                75%               689,736 Units                                                75 %              689 736 unités                                                                       impact blood inventory levels, Canadian
                                                                                                                                                                                                               Blood Services has developed an emergency
                                                                                       Collectes nationales du 1er avril au 31 décembre 2009 et
                                                                                                                                                                                                               preparedness plan that will respond to any
         The above reflects national collections from April 1, 2009                             objectifs annuels d’ici le 31 mars 2010.                                                                       threat to the blood supply. The greatest threat
    to December 31, 2009 and our annual targets for March 31, 2010.                                                                                                                                            a pandemic influenza presents for the blood
                                                                                        Aidez-nous à continuer de sauver des vies. Composez le
       Help us continue to save lives. Book an appointment today by                  1 866 JE DONNE (1-866-533-6663) et prenez un rendez-vous
                                                                                                                                                                                                               system is the number of donors, volunteers and
               calling 1 888 2 DONATE (1-888-236-6283).                                                 pour donner du sang.                                                                                   staff who will fall ill and won’t be able to donate
 Stay tuned for more collections updates in upcoming issues of Bloodlines.            Surveillez l’arrivée du prochain numéro d’hémogramme pour                                                                or process blood.
                                                                                            obtenir une mise à jour des résultats de collecte.
                                                                                                                                                                                                               To prepare for the potential repercussions of a
                                                                                                                                                                                                               pandemic, we need to build up our inventory
                                                                                                                                                                                                               now. Every donation you make can help save
                                                                                                                                                                                                               up to three lives. Please continue to donate.
                                                                                                                                                                                                               Safety of the blood system remains
                                                                                                                                                                                                               our top priority.
                                                                                                                                                                                                               Giving and receiving blood is safe; you cannot
                                                                                                                                                                                                               get the flu (seasonal or pandemic) by giving or
                                                                                                                                                                                                               receiving blood or blood products. No cases of
                                                                                                                                                                                                               transfusion transmission of respiratory viruses,
                                                                                                                                                                                                               such as influenza, have been reported. These
                                                                                                                                                                                                               viruses are usually spread by droplets through
                                                                               Dr. Verna Skanes signs her name to the Cornerstone Wall                                                                         the respiratory route or by direct contact.
                                                                                                                                                                                                               Canadian Blood Services has hygiene and
                                                                               Prominent wall helps                                               These donors represent annualized donations of
                                                                                                                                                  $40,000 that will go toward projects to improve
                                                                                                                                                                                                               infection control measures in place to enhance
                                                                                                                                                                                                               the protection of our donors, staff and
                                                                                                                                                  the donor experience and help recruit future blood
                                                                               Canadian Blood Services                                            donors and registrants to the OneMatch Stem Cell
                                                                                                                                                                                                               volunteers. In addition, if the severity of the
                                                                                                                                                                                                               pandemic escalates, you may see:
                                                                                                                                                  and Marrow Network.
                                                                               recognize valuable                                                 “Each time a brick is added, it reflects increased
                                                                                                                                                                                                               •	   Hand Sanitizers: You may be asked to
                                                                                                                                                                                                                    use the readily available hand sanitizers
                                                                                                                                                  funding to help improve a number of our
                                                                               financial contributors                                             initiatives,” says Steve. As an example, last year,
                                                                                                                                                                                                                    before entering the clinic area and upon
                                                                                                                                                                                                                    leaving the clinic.
                                                                                                                                                  money raised through individual donations helped
                                                                               This past September, at a ceremony held at                         open the new King Street clinic in downtown                  •	   Wellness Checkpoints: Before entering a
                                                                               Canadian Blood Services Head Office location, the                  Toronto, which collected 18,000 units of blood in                 clinic or a Lifebus, you may be greeted by
                                                                               National Fundraising Office officially unveiled the                its first year which shows that our cornerstone                   a staff member wearing a mask. This staff
                                                                               Cornerstone Financial Donor Wall to recognize our                  donors are making a significant impact on our                     member will ask you, “Are you feeling
                                                                               financial donors for their generous contributions.                 ability to collect much-needed blood.”                            completely well today?” and direct you to
                                                                                                                                                                                                                    a listing of flu-like symptoms to determine
                                                                               Verna Skanes, Chair of the Board of Directors,                                                                                       your eligibility to enter the clinic or the

                                                                                                                                                     Did You Know?
                                                                               Dr. Graham Sher, Chief Executive Officer, Ian                                                                                        Lifebus.
                                                                               Mumford, Chief Operating Officer, and Steve
                                                                               Harding, Executive Director of the National                                                                                     •	   Masks: Although not necessary, masks
                                                                               Fundraising Office were on hand for the ceremony                                                                                     will be available for all who request them.
                                                                                                                                                     You can direct your United
Organ and Tissue
                                                                               as were several other employee donors.                                                                                          Procedures are in place so that, in the face of a
                                                                                                                                                     Way donation to Canadian                                  pandemic, we can respond quickly. If a severe
                                                                               “This symbolic ‘brick’ wall recognizes the growing
                                                                               number of financial donors that are contributing to                   Blood Services. Simply fill in                            pandemic hits your community, you may see

Donation and                                                                   Canadian Blood Services either through monthly                        our name (Canadian Blood                                  the following additional changes:
                                                                               donations or single annual donations,” says Steve                     Services) and our Charitable                              •	   Clinic Location Changes: If a pandemic
                                                                               Harding. ”In just six months, we have secured                                                                                        results in donor, volunteer and staff
Transplantation                                                                a total of 398 cornerstone donors made up of
                                                                               monthly donors, employee payroll deduction
                                                                               donors and donors who have made single
                                                                                                                                                     Number (87015 7641 RR0001)
                                                                                                                                                     in the appropriate space on the
                                                                                                                                                                                                                    shortages, Canadian Blood Services may
                                                                                                                                                                                                                    be forced to concentrate its services to a
                                                                                                                                                                                                                    limited number of locations. You may be

Goes Public                                                                    donations.”                                                           United Way Gift form.                                          asked to donate at a time and location
                                                                                                                                                                                                                    that is different from that to which you are
                                                                                                                                                                                                               •	   Request for Specific Blood
Dialogues across the country                                                                                                                                                                                        Components: Blood products required by
                                                                                                                                                                                                                    hospitals are likely to change. You may be
will give Canadians a chance
to shape the new system                                                      Canadian Blood Services introduces                                                                                                     asked to donate blood components other
                                                                                                                                                                                                                    than those you normally do.

                                                                             preventative measure for patients
                                                                                                                                                                                                               •	   Changes in Services Provided: Some
As part of our commitment to engaging the public in                                                                                                                                                                 volunteer activities may have to be
the design of a new nationally coordinated system                                                                                                                                                                   temporarily eliminated, such as Donor
for Organ and Tissue Donation and Transplantation                                                                                                                                                                   Greeters/Guides and child supervisory
(OTDT), we are undertaking a national stakeholder                            On July 20, 2009, Canadian Blood Services made                       At this time there is no test available that can                  services. All volunteers may be called
and public engagement initiative to educate, engage,                         changes to its apheresis platelet program to focus                   diagnose TRALI. However, Canadian Blood Services                  upon to become involved in specific roles
and mobilize individual Canadians and organizations                          on male donors and female donors who have never                      does have tests that can identify some of the antibodies          as required by a clinic.
in relation to the development of a strategic plan.                          been pregnant. The reason for this change is to                      against white blood cells that may be at risk of             Donated blood is needed to save lives every day.
A key component of this engagement initiative is a                           protect transfusion recipients from a known threat                   causing TRALI reactions in recipients. Tests are under
series of day-long public dialogues that will be held                        called TRALI (Transfusion Related Acute Lung Injury).                development to help identify other antibodies against         During a pandemic, we will be counting on
across the country. London, Vancouver, Edmonton,                                                                                                  white cells that we cannot detect now.                        our donors — more than ever — to ensure
                                                                             TRALI is a rare but potentially fatal complication                                                                                an ample and safe supply of blood and blood
Halifax, Winnipeg and Montreal will all hold meetings                        that can occur in certain patients following a                       Donors who have never been pregnant may continue
while an online information and engagement                                                                                                                                                                             products for those in need .
                                                                             blood transfusion. Women who have had previous                       to give apheresis platelets. Donors who have been
component will supplement and support the in-                                pregnancies—including ectopic pregnancies,                           pregnant, however, can still support the blood               Attending blood clinics should remain a priority
person dialogues.                                                            miscarriages and abortions—are at highest risk to                    system by giving whole blood or plasma collected             for all who are healthy, including donors who
“Those dialogues, both in-person and online, will give                       develop antibodies. In fact, studies have shown that                 by apheresis. In addition, Canadian Blood Services           have completely recovered from the flu.
Canadians an opportunity to learn more about the                             after two pregnancies approximately 25 per cent of                   may also contact donors with a history of pregnancy
                                                                             women have these antibodies.                                         to donate apheresis platelets if they are a very good        Please remember, it is important that we build
state of OTDT in Canada today,” says Lorna Tessier,                                                                                                                                                            up our blood inventory now. Every donation you
National Public Affairs Director. “They are also an                                                                                               match for a particular recipient. This is because the
                                                                             The likelihood of TRALI increases when recipients are                need for a very rare product may be more important           make can help save up to three lives. Please
opportunity for them to speak up on what a new                               transfused with products containing large quantities                                                                              continue to donate.
system should look like, and how it should operate.”                                                                                              than the risk of TRALI. When it comes to saving the
                                                                             of plasma from a single donor. Platelets donated by                  life of a patient, platelet compatibility takes priority.
                                                                             apheresis do contain a quantity of plasma.                                                                                        For more information about H1N1, please visit
Staff are welcome to attend or volunteer to help out                                                                                                                                                 
at the events. For more information or to register,                                                                                               For more information about TRALI, please visit
please visit                                                                                                       

                                                                                                                                                                                                                888 2 DONATE
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ACROSS CANADA                                                                                                                                                                                                          bloodlines | Winter 2010 |              4

Community Hero and Caring Canadian
Edmontonian recognized                                        “Slowly but surely I kept on going and something told
                                                              me I could win this fight,” remembers Cupido. “And
                                                              when it finally happened I was overjoyed for the sake
for challenging upper age                                     of myself and many Canadians who could continue to
                                                              donate. It’s been a labour of love for me.”
donation criteria                                             After five years of lobbying, Cupido became Canada’s
                                                              first “over-aged” donor to return to donate blood
                                                              in December 2004. Since the removal of the upper
By Candace Korchinsky,                                        age limit, hundreds of donors (who were previously
Communications Specialist,                                    ineligible to donate) have returned to donate blood.
AB/NWT                                                        Canadian Blood Services nominated Jim Cupido
                                                              for the Caring Canadian Award because of his
                                                              determination, community spirit and his desire to
Edmontonian and 565-time plasma donor Jim Cupido              continue helping patients in need of blood.
recently received the Governor General’s Caring
Canadian Award for his work to have the upper age             Lori Bosko, Community Development Coordinator in
limit of 71 removed for regular, healthy blood donors.        Edmonton, was involved in the nomination process.
The Caring Canadian Award recognizes individuals              “Jim has done so much for the blood system,” says
and groups whose unpaid, voluntary contributions              Bosko. “He truly poured his heart into this cause and
provide extraordinary help or care to people in the           his success has helped save so many more lives.”
                                                              Cupido, 78, began donating blood in 1964 as a way
Years ago, Cupido was facing a forced “retirement”            of honouring the troops who liberated his home
as a blood donor due to an upper age eligibility              country of Holland during the Second World War.
policy. Knowing he was soon approaching the age
limit, he became the driving force behind a campaign          Now a retired blood donor, Cupido is a familiar face
to change the donor criteria. Cupido wrote 18 letters         at the Edmonton blood donor clinic. He stops by
to the government including three prime ministers             every two weeks to visit with staff and donors and
and a handful of federal and provincial health                he also plays his violin in the clinic on special holiday   The Honourable Norman L. Kwong, Lieutenant Governor of Alberta, presents Jim Cupido with the Governor General’s Caring Canadian Award.
ministers, as well as Canadian Blood Services.                occasions.                                                  Photo by Jimmy Jeong/Epic Photography

The Sing Tao Canada                                           Susan Go, Co-Chairperson of the OtherHalf Chinese

Foundation Brings Value
                                                              Stem Cell Initiative and her husband Andrew
                                                              Go, Chairman, Sing Tao Canada Foundation, did
                                                              precisely that by establishing a very successful
                                                              partnership within Canada’s stem cell program and
                                                                                                                            Students Out for Blood
                                                                                                                                                                                               Mitchell notes that the high level of student
to Stem Cell Program                                          thus recruiting an astounding number of Chinese-
                                                              Canadians to become potential stem cell donors.
                                                                                                                                                                                               involvement is even more significant when you
                                                                                                                                                                                               consider the potential donations they could
                                                              As part of the partnership with Canadian Blood                                                                                   provide during their donation lifespan.
By John Bromley, National                                     Services, the OneMatch OtherHalf Chinese Stem
                                                                                                                                                                                               Canadian Blood Services says that it will need
Communications Manager,                                       Cell Initiative fund was established to raise funds to
                                                                                                                                                                                               more than 90,000 new donors in the next year.
                                                              financially support awareness events. The purpose of
OneMatch Stem Cell and                                                                                                                                                                         “Young Blood for Life”, coupled with the “What’s
                                                              these events is to encourage more Chinese and other
                                                                                                                                                                                               Your Type?” donor recruitment program, will play
Marrow Network                                                ethnically diverse Canadians to register.
                                                                                                                                                                                               an important role in reaching that objective.
                                                              “We are fortunate as an organization to have such
                                                                                                                                                                                                “Young Blood for Life” has two components,
                                                              extraordinary partners as Susan and Andrew Go
                                                                                                                                                                                               the first being High School Peer Recruitment
                                                              and everyone else at OtherHalf. Their contributions
                                                                                                                                                                                               workshops, targeting those involved in student
                                                              of leadership and dedication will benefit patients
                                                                                                                                                                                               government or student leadership programs,
                                                              directly; by increasing the number of Chinese
                                                                                                                                                                                               and training them to be Youth Development
                                                              Canadian registrants, and indirectly, by setting an
                                                                                                                                                                                               Champions. The second part is the national high
                                                              example for other diverse partners in Canada to
                                                                                                                                                                                               school challenge, launched on October 27.
                                                              follow,” commends Sue Smith, Executive Director,
                                                              OneMatch Stem Cell and Marrow Network.                         Youth Development Champion Jeremy de Graaf of Winnipeg’s          “The program is great because it gives me a
                                                                                                                             Collège Pierre-Ellliott-Trudeau.
                                                                                                                                                                                               chance to connect with my fellow students and
                                                              Between community events starting with February
                                                                                                                                                                                               spread the word about the importance of giving
                                                              2009’s 221 event, to this year’s ‘Summer of Saving
                                                              Lives,’ OtherHalf have unceasingly provided more than          High School Students Kick                                         blood, says Kellie Lamoureux, the Youth Donor
                                                                                                                                                                                               Champion at F.J. Brennan Catholic High School
                                                              2,500 DNA samples for testing. This is a remarkable
                                                              achievement in such a short period of time.                    off “Young Blood for Life”                                        in Windsor, ON. “I love being able to get our
                                                                                                                                                                                               school involved and I really like the tools we’ve
Susan and Andrew Go at the 221 Stem Cell Drive Feb 21, 2009
                                                              The financial donations received as a result of this                                                                             been given to help promote our clinics and recruit
                                                              partnership total more than $63,000 so far. The Sing           by Michael Hyduk,                                                 students to donate blood.”
Diversity development is at the heart of OneMatch             Tao Canada Foundation had contributed $30,000,
Stem Cell and Marrow Network’s recruitment                    Sunrise Capital Corporation has contributed $10,000
                                                                                                                             Communications Specialist,                                        Similar sentiments are shared by Jeremy de Graaf
strategy with concerted emphasis towards increasing                                                                          Prairie Region                                                    of Winnipeg’s Collège Pierre-Ellliott-Trudeau.
                                                              and a special event held this year in honour of
the ethnic representation within the network.                 Dr. Collin Hong raised more than $20,000.                                                                                        “The main reason I wanted to become a YDC is
                                                                                                                             High school students from across Canada are                       because I wanted to make a difference. It was an
Years of diverse community development at                     As for the rest of 2009 and into 2010, OtherHalf               being asked to throw their support behind the
Canadian Blood Services has taught one over-riding                                                                                                                                             opportunity to help others and I took it. Everyone
                                                              Chinese Stem Cell Initiative will only continue to             country’s blood program by signing on for the first
principle: “Reach out to community leaders so they                                                                                                                                             should hold saving lives dearly and do their best
                                                              raise the bar. Together OneMatch and OtherHalf will            national high school blood donor challenge.
can take the message forward; for the understanding                                                                                                                                            to do just that. I think becoming a YDC is a good
                                                              take this message further and further into diverse
of need must be heard from them first before any                                                                             “Young Blood for Life” pits students against each                 thing to do because it is something you can be
                                                              communities, giving more and more Chinese patients
engagement can happen.”                                                                                                      other in a friendly battle to see who can make the                proud about and it will most certainly look good on
                                                              a better chance of finding an unrelated stem cell match.
                                                                                                                             most blood donations at Canadian Blood Services’                  a job or college application. I am very glad to have
                                                                                                                             permanent donor clinics over the course of the                    been given this opportunity and I wish everyone
                                                                                                                             2009/10 school year.                                              could get involved in order to make a difference.”

   Volunteers, this
                                                              awareness, free medical care and advocacy                                                                                        Students at schools registered for the challenge
                                                              campaigns have all featured prominently on IVD.                Last year, more than 37,000 teenagers attended
                                                                                                                             Canadian Blood Services clinics and made almost                   will be taken to and from permanent site clinics
                                                                                                                                                                                               via the Lifebus shuttle. Awards will be made to

   is your moment
                                                              Canadian Blood Services is pleased to recognize                56,000 donations - an important contribution
                                                              this day as an opportunity to thank our volunteers             to Canada’s blood supply. With “Young Blood                       high school graduation committees nationally
                                                              for the invaluable role they have with the                     for Life” in action, it is expected that student                  to recognize the schools with the highest
                                                              organization and in their communities. Volunteers              participation will increase significantly.                        participation rates during the challenges.

   Celebrating International                                  provide support to our donors and to the
                                                              organization, a total hourly contribution of 200,906           “Currently, teenage donors make up almost nine
                                                                                                                             per cent of our donor base,” says Carol Mitchell,
                                                                                                                                                                                               Young Blood for Life – a program truly meant to
                                                                                                                                                                                               recruit and retain young donors for life!
                                                              hours in 2008 alone.
   Volunteer Day!                                             On International Volunteer Day, we recognized
                                                                                                                             National Manager of Donor Services. “However,
                                                                                                                             the majority of regular donors are aging and it
                                                                                                                                                                                               Visit the new Young Blood for Life section at:
                                                              the importance volunteers play with Canadian Blood             may be difficult to meet the growing need for
   International Volunteer Day (IVD) on December              Services as well as across Canada and the world.               blood without young donors taking up the challenge.”
   5th was a chance for organizations who involve
   volunteers to celebrate and recognize their
   contributions. It is a day observed around the
   world to promote volunteer contributions to
   development at local, national and international                                                                          Bloodlines is designed to give the community an update on          For additional copies of Bloodlines, please e-mail us at
   levels.                                                                                                                   changes at Canadian Blood Services and on developments in or
                                                                                                                             blood safety and transfusion medicine. The opinions expressed
                                                                                                                                                                                                write: Editorial Office, Bloodlines,Canadian Blood Services,
   IVD offers an opportunity for volunteer                                                                                   in Bloodlines are those of the people interviewed or cited.
   organizations and individual volunteers to                                                                                                                                                   1800 Alta Vista Drive, Ottawa, Ontario, K1G 4J5
   concretely show their contributions to peace and                                                                          Editor: Lisa Bussell
                                                                                                                                                                                                Telephone: 1 888 2 DONATE (1 888 236-6283)
   development. Over the years, rallies, parades,
                                                                                                                             Charitable Number: 870157641 RR0001
   community volunteering projects, environmental

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