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									Saks Direct to Expand Ecommerce Sales to Canada
Wednesday October 01, 2008 - 10:20 AM EDT

Source: PRNewsWire News Releases

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NEW YORK, Oct. 1 /PRNewswire-FirstCall/ -- Saks Direct, Inc., the ecommerce division of Saks
Incorporated (NYSE: SKS), has signed an agreement with E4X, Inc. to utilize its FiftyOne global ecommerce
solution to enable Canadian consumers to shop and buy online at

Canadian shoppers visiting ( will soon enjoy the complete online shopping
experience automatically localized to feature merchandise, promotions, pricing, customer service, and
delivery options available to Canadians. Currently, orders submitted online at can only be shipped
within the United States.

"Our rollout of E4X's FiftyOne solution will enable Saks Direct to offer shoppers in Canada the ability to
purchase from and experience the same ease of use and high service levels as our domestic clientele.
Being able to ship internationally has been a top priority for in 2008, and the FiftyOne solution will
allow us to configure and launch a robust offering for our Canadian customers in time for the holidays," said
Roger Scholl, VP of Operations for Saks Direct.

Canadian online spending for retail goods in 2009 is forecast to grow 21% percent and total US$16 billion,
according to eMarketer.

"Implementing FiftyOne is fairly straightforward," said Michael DeSimone, Chief Executive Officer, E4X,
Inc. ( "As a Software as a Service (SaaS) solution, the FiftyOne global ecommerce
solution will extend the existing Saks Direct ecommerce capabilities without modifications or investment to
its existing order fulfillment operations."

Saks Direct joins a growing trend of retailers that are expanding their U.S. online sales capabilities to reach
new shoppers in Canada and overseas.

DeSimone noted ",, The Parent Company (eToys, BabyUniverse, and My
Twinn), and others are extending their existing ecommerce platforms with the FiftyOne solution to tap the
revenue potential of 500 million new shoppers in 34 countries starting this holiday season."

The FiftyOne solution simplifies international ecommerce by snapping a 'global lens' onto an existing U.S.
ecommerce site to ensure a single, universally branded shopping experience for international consumers.
Merchandising, pricing and payments, logistics and delivery, taxes, tariffs and duties, and customer service
are all localized according to the buyer's country. And to the retailer's operations, international orders look just
like domestic orders with a U.S. credit card and domestic ship-to address.

About E4X, Inc.

E4X, Inc. is the leading provider of international ecommerce internet solutions for business that enable
retailers to realize the untapped revenue opportunities, and simplify the complexities, of cross-border
ecommerce. The company's FiftyOne Global Ecommerce Solution empowers leading U.S. retailers to utilize
their existing ecommerce infrastructure and online shopping experience to merchandise, sell, and deliver
product to international shoppers. FiftyOne manages all aspects of the experience, from local country
merchandising, multi-currency payments, global logistics and local delivery, to customer service. Founded in

1999, E4X clients include, Anthropologie,, eToys, SureSource, and others.
E4X is headquartered in New York, with offices in Toronto and Tel Aviv. For more information, visit

About Saks Incorporated

Saks Incorporated currently operates Saks Fifth Avenue, which consists of 53 Saks Fifth Avenue stores, 48
Saks Off 5th stores, and The Company also operates Club Libby Lu specialty stores.

Available Topic Expert(s): For information on the listed expert(s), click
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Michael DeSimone


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