Ebook Retail Management by Levy

							Course Title and Number: Marketing – Presentation & Survey Skills - RBM 142

Instructor:                    Mathew C. Williams

School Phone:                  (253)-589-5664

Office Hours:                  (Monday – Friday 7:45 to 9:00 am / 2:00 to 3:15 pm)

Email Address:                 Mathew.Williams@cptc.edu (24 hours reply time)

Program of studies description:

Marketing by Grewal and Levy - (2 Edition)

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and
again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy
is the first Principles of Marketing text to be written from the ground up using the new definition and its
value focus. In keeping with the value theme of the text, the authors met face to face with more than 150
instructors and walked through each chapter of the text and each supplement of the package in order to
provide the most current, useful text and package on the market. Other themes that permeate throughout
the text are: services, ethics, global marketing and the power of the internet. Because services marketing
and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an
entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and
societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit.
The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.

Required Texts:                (Book prices are subject to change)

E-Book Text – Marketing by Grewal and Levy            (Cost $68.00)          (ISBN) # 0077271262

      Please use this link to purchase your books:                   http://www.coursesmart.com/
Classroom is located at: http://connect.mcgraw-
hill.com/class/m_williams_summer_2010_-_marketing_rbm_142_1

Course objectives/standards:

Students will:

1.      Actively participate in all chapter projects, and writing assignments.

2.      Satisfactorily completed daily assignments with a minimum of 73%.

3.      Satisfactorily complete all test sections with a minimum of 73%.

Method of Grade Calculation:

To receive credit for the course on Marketing, students must complete standards 1-2 and receive an
average of 73 percent overall per standard.

1.      Homework / Self Quiz                  190 points possible
2.       Mid-term and Final Tests            500 points possible

Please see the Marketing grading ratio breakdown below

Course Title and Number: Marketing – Presentation & Survey Skills - RBM 142

(This syllabus will be revised as necessary throughout the year.)

      E-Book – Marketing by Grewal and Levy ( 2nd Edition) - (ISBN) # 0077271262
        Hard copy - (ISBN) # 9780073380957 –Purchase used books online: http://www.chambal.com


         Assignment Name       Points                 Type                 Approximate Time


 Chapter 1                      10              Homework/Quiz
 Chapter 2                      10              Homework/Quiz            Completed by Week 1
 Chapter 3                      10              Homework/Quiz
 Chapter 4                      10              Homework/Quiz            Completed by Week 2
 Chapter 5                      10              Homework/Quiz
 Chapter 6                      10              Homework/Quiz            Completed by Week 3
 Chapter 7                      10              Homework/Quiz
 Chapter 8                      10              Homework/Quiz            Completed by Week 4
 Chapter 9                      10              Homework/Quiz
 Mid-Test Chapters 1-9          240           Covers Chapter 1 to 9      Completed by Week 5
 Chapter 10                     10              Homework/Quiz            Completed by Week 6
 Chapter 11                     10              Homework/Quiz
 Chapter 12                     10              Homework/Quiz            Completed by Week 7
 Chapter 13                     10              Homework/Quiz
 Chapter 14                     10              Homework/Quiz            Completed by Week 8
 Chapter 15                     10              Homework/Quiz
 Chapter 16                     10              Homework/Quiz            Completed by Week 9
 Chapter 17                     10              Homework/Quiz
 Chapter 18                     10              Homework/Quiz            Completed by Week 10
 Chapter 19                     10              Homework/Quiz
 Final Exam Chapters 10-19      260         Covers Chapters 10 to 19     Complete by Week 11


* All students must complete the above scheduled assignments and tests as shown. This will
  allow for completion as per quarter schedule to receive credit for the course.

* Fall, Winter and Spring Quarters are 55 days in length and Summer Quarter is only 45 days in
  length, all weekly assignments must be complete within the that time-frame.

Grading Scale

             Percentage                           Grade Point                             Grade
               93 - 100                               4.0                                   A
                92 - 90                               3.7                                  A-
                87 - 89                               3.3                                  B+
                83 - 86                               3.0                                   B
                80 - 82                               2.7                                  B-
                77 - 79                               2.3                                  C+
                73 - 76                               2.0                                   C
         70 – 72 Not Passing                          1.7                                  C-
Table of Contents:                 Marketing 2nd Edition (Grewal and Levy)
Section One Assessing the Marketplace
      Chapter 1 Overview of Marketing
      Chapter 2 Developing Marketing Strategies and a Marketing Plan
      Chapter 3 Marketing Ethics
      Chapter 4 Analyzing the Marketing Environment
Section Two Understanding the Marketplace
      Chapter 5 Consumer Behavior
      Chapter 6 Business-to-Business Marketing
      Chapter 7 Global Marketing
Section Three Targeting the Marketplace
      Chapter 8 Segmentation, Targeting, and Positioning
      Chapter 9 Marketing Research and Information Systems
Section Four Value Creation
      Chapter 10 Product, Branding, and Package Decisions
      Chapter 11 Developing New Products
      Chapter 12 Services: The Intangible Product
Section Five Value Capture
      Chapter 13 Pricing Concepts for Establishing Value
      Chapter 14 Strategic Pricing Methods
Section Six Value Delivery: Designing the Channel and Supply Chain
      Chapter 15 Supply Chain Management
      Chapter 16 Retailing and Multi-Channel Marketing
Section Seven Value Communication
      Chapter 17 Integrated Marketing Communications
      Chapter 18 Advertising and Sales Promotions
      Chapter 19 Personal Selling and Sales Management