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									The Experience of Pilot E-
    Business Project.
(Enhancing income and economic
  opportunities through Textile

          Kinzang Tobgyal
           Project Manager
     Ministry of Trade & Industry
 Outline of the presentation:

Brief on the project
Women Participation in the project
Achievements of the project
Challenges in women entrepreneurship
Opportunities in women entrepreneurship
Internet & Textile products
Rural Women Cooperatives-opportunities
          Brief on the project:
The pilot E-Business project was formalized &
signed in October 2003 with funding from
WIDF & UNDP with funding of US$212,180/-.

The project is implemented by PPD in the two
project sites of Khoma and Radhi in eastern

The project has extensive collaboration with
National Handloom Development Centre,
Handicrafts Emporium and the rural weavers.
      Brief on the project continued:
Overall objective:
 Economic empowerment of rural women
 through expanded economic opportunities.

  Empower rural women by skills intervention in
  terms of product development, product
  diversification, quality improvement and
  branding of the hand woven textiles.

 Networking of the rural women artisans.
     Brief on the project continued:
Provide market access for the artisans

Strengthen the intermediary level of handicraft

Provide access to raw materials such as yarns,
dyes through private public partnerships.

Study the modalities and feasibility of e-
  Women participation in the project:

Weaving as an art is predominantly carried out
by women.
A total of 43 rural weavers are registered as
members in the project.
Two weavers Groups have been formed based
on location and product type.
The management & administration of the
groups are being done by the weavers
  Women participation in the project:
These weavers are trained on product
diversification, natural dyes, creative weaving
& dyeing, designing and product adaptation.
Since the initiation of the project, a new range
of products have emerged in the market
leading to enhanced income.
The formation of the groups have ensured the
continuity of the project activities and these 2
Groups are currently involved in supplying
textile products to the Handicrafts Emporium.
  Women participation in the project:
Apart from the registered weavers, another 205
weavers were trained on various aspects of
product development.
Another 66 women (not necessarily weavers)
were trained on business planning, Group
formation and marketing.
As of now the registered members have
requested the Ministry for assistance in
formation of Cooperatives.
Women in Bhutan are generally hardworking
and can take up any business challenges
given the right atmosphere.
    Project achievements
Training on natural dyes and processes
Product Development & Designing
Creative Weaving Training
Creative Dyeing Training
Creative Weaving & Dyeing Training: (for
western and central Dzongkhags)
Pricing and costing analysis workshop for
handicraft traders.
     Project achievements
Establishment of Yarn Bank at NHDC- The
recovery rate as of now is almost 100%.
Formation of rural weavers group in both
the project sites.
Plantation of natural dyes in both the
project sites.
Over 50 contemporary products were
developed using traditional designs.
Was awarded the SEAL of EXCELLENCE
by UNESCO for 2 products out of 4
         Project achievements
Successfully established linkages between
rural weavers, NHDC and Handicrafts
Supported production infrastructure to NHDC,
Handicrafts Emporium and rural weavers.
Developed a website for the Handicrafts
Emporium (www.colorsofbhutan.org)
As of now the rural weavers from both the
project sites, the NHDC and Handicrafts
Emporium have earned a net profit of US $
         Project Achievements
In order to provide rural weavers & traders
market exposure and networking opportunities,
the project participated trade fairs and study
missions abroad.
Singapore Fringe Festival- Participated by
officials from MTI, Handicrafts Emporium,
Textile Museum and a rural weaver.
 • Gave opportunity for the designers from
   Singapore to create contemporary products
   using fabrics from Bhutan.
 • Live demonstrations were held to showcase
   weaving skills and techniques.
 • Networking of Handicrafts Emporium and
   designers initiated.
         Project achievements

Study Mission to Chang Mai, Thailand.
Attended by Handicrafts Emporium, NHDC,
Rural weavers and MTI.
• Visited various textile production centers,
  dyeing houses and textile outlets.
• Attended short sessions on dyeing methods
  and designing.
• Attended the Seal of Excellence judgment as
• The mission was successful as some
  products were replicated and also
  plantations of dyes were undertaken.
          Project achievements
Santa Fe Folk Art Market- The project by then
has developed over 50 product ranges and it
was appropriate to participate in such festival.
 • Provided a platform for test marketing of the
   new products.
 • Out of the 96 products taken almost 90%
   were sold.
 • Attended short training on costing and
   quality analysis.
 • Provided recommendations on market needs
   which guided the production in project sites.
Women entrepreneurship development-
Traditionally perceived as home maker often
playing “Dual Role”.
Lack of Policy focus on enterprise
Small domestic market and weak
entrepreneurial base.
Nascent stage of promotional institutions.
Low literacy level among women population.
Lack of financial resources, often rural credit
requires collateral security.
Sector specific constraints.
Women entrepreneurship development-
Increasing importance given to private sector
development by the government.
Recognition of women’s role in the national
Huge potential for micro, small and medium
Fairly broad based traditional knowledge and
Weaving is a way of life for majority of the rural
women in Bhutan.
Women entrepreneurship development-
The image of Bhutan in international market as
environmental hotspot –inflow of high class

The emergence of business development
service providers such as BPS, AMS and
schemes introduced by FIs.

Niche products for high end markets.
        Internet & Textile Products
The use of internet has huge potential for
developing and promoting textile products.
However selling of textile products through E-
Business project (Online) has been hindered
due to the following:
         Lack of policy/laws on e-commerce/e-
         Lack of online payment system/credit
         Inability to touch and feel the textures
         of textile products
    Internet & Textile Products

 Variation in colors of product on the web
 and the actual product
 Low usage of ICT within the handicraft
 Handicrafts as a whole is highly informal
 Lack of focal agency for the overall
development of handicraft sector.
Rural Women Cooperatives-Opportunities

    Huge potential for poverty alleviation in the
    rural areas
    Information sharing and skills transfer
    Better access to market (collective
    Sourcing of raw materials
    Enhanced productivity
Thank you!

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