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Global B2C E-Commerce Report 2009

Description:    Crisis looms in the USA, while there is an upward trend in Europe

                The economic crisis has affected the US e-commerce market: While the business has continued to
                grow in recent years, revenues are expected to drop this year by 1.5 per cent. At the same time, in
                Europe a different trend is emerging: market researchers are forecasting a 13 per cent growth for e
                -commerce in Germany. The situation is even more promising in Great Britain and France, where
                revenue from e-commerce is expected to increase by 17 per cent and 24 per cent, respectively.

                Objective and cutting-edge market data

                These and other findings are presented in the “Global B2C E-Commerce Report - September 2009“
                by market research firm yStats.com, which compiled the most important global data and facts on
                international e-commerce in a compact report. The study comprises only up-to-date market data
                from the previous six months. As the data are obtained from various sources, the report objectively
                presents current and future trends in e-commerce.

                Moderate growth in the number of European internet users

                Aside from revenue figures and forecasts, the “Global B2C E-Commerce Report - September 2009”
                also includes information on internet users and online shoppers in the most important international
                markets. Based on recent estimates the number of internet users in Europe will not grow as much
                as in previous years. For 2009, an increase of 5.9 per cent is expected, while for 2013 this figure is
                said to rise only by 3 per cent.

                Sharp rise in the number of online shoppers in Poland

                Comparisons of the numbers of online shoppers between the individual countries reveal large
                differences. The latest statistics, for instance, show that in the first quarter of 2009 approximately
                22 million French shopped online, which is only three per cent more than in the same period in the
                previous year. However, the upward trend still continues in Eastern Europe. In Poland the number
                of online shoppers increased by 12 per cent in 2008. In Hungary and Slovenia a growth of six per
                cent was recorded. The largest share of online shoppers compared to the total number of internet
                users was found in Poland as well, at 29 per cent, followed by Austria at 27 per cent and Slovenia
                at 18 per cent.

                Mobile shopping gains in popularity in Japan

                The most recent yStats.com report also includes a number of interesting findings on Asian markets.
                Mobile shopping using a mobile phone, for example, continues to gain in popularity in Japan.
                Market researchers expect that mobile shopping will account for 20 per cent of all e-commerce
                sales in Japan in 2009. For 2013, the percentage of mobile shopping is forecasted to reach 25 per
                cent.



Contents:       1. North America

                 USA

                - Change in Online Sales by Business Model (Consumer Brand Manufacturers, Multichannel
                Retailers, Web-only Merchants), in %, Q1 2009 vs. Q1 2008
                Originally published in April 2009
                - Retail E-Commerce Sales (billion US$ and % increase vs. prior year), 2008-2013
                Originally published in August 2009
                - B2C E-Commerce Sales, by Retail and Online Travel Sales (billion US$ and % change), 2008-2013
                Originally published in April 2009
- Mobile Phone Subscribers (in millions and penetration in %), 2008-2013
Originally published in May 2009
- Mobile Internet Users (in millions and penetration in %), 2008-2013
Originally published in June 2009
- Favorite 50 Online Retailers (4 Charts)
Originally published in September 2009
- Recent E-Commerce Activities of Selected US-Companies (4 Charts)
Originally published in July and August 2009

 Canada
- Internet Users (in millions and penetration in %), 2008-2013
Originally published in March 2009

2. Europe

 Regional: Europe
- Europe: Internet Users (in millions and growth in %), 2008-2013
Originally published in June 2009
- Europe: Online Retail (including Travel) Sales and Average Spending Volume (in billion €), 2009 &
2014
Originally published in March 2009
- Europe: France, Germany, Netherlands, Spain, Sweden and the UK; Number of Online Shoppers
(in millions), 2014; Online Retail and Travel Sales (in billion €), 2014
Originally published in March 2009
- Europe: Germany, UK, France : Number of Online Shoppers in 2014, E-Commerce Sales in 2014
Originally published in March 2009
- Europe: Spain, the Neth. and Sweden: Number of Online Shoppers in 2014, E-Commerce Sales in
2014
Originally published in March 2009
- Europe: Growth in the Multichannel and Online Shopping Sector (2 Charts)
Originally published in June 2009
- Europe: Europeans Satisfaction with Online Shopping
Originally published in August 2009
- Europe: Mobile Internet Usage 2009, Forecast on 2014 (Users in mil. and penetration in %)
Originally published in August 2009
- Europe: Online Travel Market: Outlook for 2009
Originally published in March 2009
- Europe: Online Travel Sales (in billion €) and Share of Online Travel (in %), 1998 - 2009
Originally published in March 2009
- Eastern Europe: Online Buyers in the Eastern European Countries (in % of total Internet Users),
2007-2008
Originally published in March 2009
- Scandinavia: Online Shopping Sales 2008 (in billion €), Trends and Payment Methods (2 Charts)
Originally published in April 2009

 UK
- Internet Users (in millions and penetration in %), 2008-2013
Originally published in June 2009
- Online Retail Index, incl. UK E-Commerce Index Growth, by Sector, first half and June 2009
Originally published in July 2009
- Online Buyers and Internet Users (in millions), Growth of Online Buyers and Share of Online
Buyers of Internet Users (in %), 2008-2013
Originally published in August 2009
- Online Shopping Market Development Overview (Volume and Growth 2008 – 2011)
Originally published in June 2009
- Online Shopping Market Development Overview (UK Online Growth Sectors)
Originally published in June 2009
- Online Shopping Market Development Overview (incl. Store Retail Sales, Non-Store Retailing,
Online Retailing and % Change; conservative and optimistic Figures; 2008-2011)
Originally published in June 2009
- Recent E-Commerce Activities of Woolworth (1 Chart)
Originally published in June 2009
 Germany
- Internet Users (in millions and penetration in %), 2008-2013
Originally published in June 2009
- Value (in bil. €) and Number (in million) of Online Purchases, Average Spending (in €) per Online
Purchase, 2008 vs. 2007
Originally published in March 2009
- Online Market Volume (in bln. €) for Goods and Digital Goods & Services, 2008 - 2009; Share of
Online Orders within the Distance Selling Market (in %), 2009
Originally published in July 2009
- Usage of Catalogs before Ordering Online (Respondents in %), 2009
Originally published in July 2009
- Recent E-Commerce Activities of the Otto Group (1 Chart)
Originally published in June 2009

 France
- Internet Users (in millions and penetration in %), 2008-2013
Originally published in June 2009
- B2C E-Commerce Sales (in bln. €), 2004 - 2010 and Number of Online Buyers (in mln.), 2007-
2008
Originally published in March 2009
- Number of Online Shoppers, Growth Rates for Selected User Categories, 2009 vs. 2008
Originally published in June 2009
- Online Shopping Value and Growth in Q2 2009
Originally published in April 2009
- Top 5 "Online Travel Agents" Websites (by Unique Visitors), Q1 2009
Originally published in May 2009

 Italy
- Internet Users (in millions and penetration in %), 2008-2013
Originally published in June 2009

 Poland
- Online Shopping and Online Auctions (Volume, Spending and Growth), 2008
Originally published in June 2009
- News about major E-Commerce Players (Alma, RTV EURO AGD, Media Markt, Agito.pl)
Originally published in July 2009

 Russia
- Internet Users (in millions and penetration in %), 2008-2013
Originally published in June 2009
- E-Commerce Sales by B2C, B2B and B2G (in billion RBL and % B2C growth), 2006-2008
Originally published in March 2009

 Spain
- Internet Users (in millions and penetration in %), 2008-2013
Originally published in June 2009

 Switzerland
- Online Grocery Shopping, Total and Average Spendings in Switzerland and the UK; Activities of
Major Players, 2008
Originally published in July 2009

 Turkey
- Number of E-Commerce companies, Online-Shopping Volume, Transaction Volumes of Credit- and
Debit Cards, Q1 2009
Originally published in May 2009
- Top 10 Online Activities (in % share of total time spent online); Top 10 Internet Properties, May
2009
Originally published in May 2009

3. Asia

Japan
            - E-Commerce Trends and Outlook for M-Commerce Potentials (incl. mobile phone share of online
            shopping, 2009 & 2013)
            Originally published in August 2009
            - E-Commerce Trends and Outlook for M-Commerce Potentials
            Originally published in September 2009

             China
            - Top 10 Countries by Internet Users (in millions), 2008-2013
            Originally published in July 2009
            - Online Shopping Market Volume (in billion Yuan and % year-on-year growth), Q2 2008 - Q2 2009
            Originally published in September 2009
            - Online Shopping Popularity, Number of Online Shoppers 1. HY 2007 – 1. HY 2009
            Originally published in July 2009
            - Online Shopping News and Financial Performance of Taobao.com, first half of 2009
            Originally published in August 2009

             India
            - Internet Users (in millions, and growth in %), 2008-2013
            Originally published in May 2009

             Philippines
            - Mobile Payment, Trends and Players
            Originally published in August 2009

             South Korea
            - South Korea: Online Shopping Value and Growth in Q2 2009, Online Sales by Major Categories
            Q4 2008-Q2 2009 (in billion WON and Growth rates in %)
            Originally published in September 2009

             Taiwan
            - Online Shopping Market Volume Forecast and Top 3 Product Categories, 2009
            Originally published in July 2009

            4. Other Countries

             Australia
            - E-Commerce Market Overview (incl. Spendings in billion US$), 2008
            Originally published in August 2009

             Brazil
            - E-Commerce Market Overview (incl. Growth and Value, in Brazilian Reals and US$), 1HY 2009
            Originally published in August 2009

             Mexico
            - Internet Users by Age (% of Respondents), Oct-Nov 2008
            Originally published in March 2009
            - Top 15 Website Properties in Mexico, Ranked by Unique Visitors, March 2008 & March 2009
            Originally published in April 2009

             Saudi Arabia
            - Online Shopping News
            Originally published in August 2009



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