DYNAMIC SLIMMING WORLD LOOKS TO THE FUTURE WITH
NEW COMMUNICATIONS TEAM
Slimming World has strengthened its position as the UK‟s largest and most progressive force in the
weight-loss market with the appointment of a head of marketing and communications and a new editor
for its top-selling magazine.
The company, based in Alfreton, Derbyshire, has appointed Jan Boxshall as head of marketing and
communications, a newly created role reflecting the company‟s growing influence and its commitment to
consolidating its position as market leader in the slimming industry. Jan joins the team from Seven
Publishing, where, as head of creative services, she worked on communications for Sainsbury‟s, Aga and
Neff, including the launch of Sainsbury‟s Fresh Ideas magazine, one of the UK‟s largest magazines with a
circulation of 1.4 million.
With over 20 years experience in book and magazine publishing, Jan spent eight years with the National
Magazine Company, working for Cosmopolitan and She, and helped to launch Slimming World
magazine in 1998. She then spent five years with Redwood Publishing as group editor of publications for
Jan says, „I‟m delighted to be back at Slimming World. It‟s an incredibly dynamic, progressive and
passionate company, at the forefront of weight loss in the UK. Its pioneering approach – such as the
innovative Slimming on Referral scheme which enables GPs to “prescribe” slimming groups to patients –
makes it a very exciting place to be.
„As obesity figures continue to rise, Slimming World‟s effective and long-term solution to weight control
has never been more important, and I‟m looking forward to making sure that everyone, from the
government and media to our wonderful consultants in slimming groups around the country, knows
about the amazing work we are doing.‟
At the same time, Elise Wells joins Slimming World magazine as editor. Elise, who has worked in
consumer and customer magazines for over 12 years, has previously worked on IPC‟s Homes & Ideas and
most recently as editor of Boots Health & Beauty – the UK‟s 6th biggest magazine with a circulation of
Elise said; „Slimming World is the best-selling magazine in the women‟s diet and health sector. In a
market where others are struggling, it remains a consistently successful title with a strong following and
this is testament to the strength of the Slimming World brand.
„I‟ll be working with a brilliant team and we‟re all determined to make the magazine bigger and better
than ever before.‟
Caryl Richards, Managing Director of Slimming World, says: „We‟re delighted that Jan and Elise are
joining us at such a crucial time in the growth of Slimming World, with a number of important strategic
developments in the pipeline. It‟s the right time to strengthen our communications arm, so that we can
make more and more people aware of Slimming World‟s unique Food Optimising eating plans, and the
power of our group support.‟
For more information about Slimming World, visit www.slimming-world.com
For further information, please contact Amy Henson at Slimming World Publicity on 01773 546101 or
Notes to Editors
Slimming World is the largest and most advanced slimming organisation in the UK. Margaret
Miles-Bramwell founded the company in 1969 and there are now more than 5,500 groups held
weekly nationwide via a network of 2,500 Slimming World trained Consultants.
Slimming World has pioneered Slimming on Referral in the UK and actively supports the building
of partnerships with the NHS to develop effective strategies to manage overweight and obesity in the
community. To date there are 20 different Slimming on Referral schemes and more than 1,000
members have been referred by their health carer. Working with university researchers and
specialists in obesity, Slimming World also supports an active research programme to further
knowledge of its causes and treatment.
Slimming World‟s healthy eating plan, Food Optimising, and the principles behind Slimming
World‟s philosophy are based on a deep understanding of the challenges faced by overweight people.
Slimming World integrates practical, up-to-date dietary advice with a highly developed support
Free2Go is a new option to free up Food Optimising for adolescents allowing unlimited Free Food
and Healthy Extras and alternative options for managing Syns.
Slimming World Consultants receive specific training in dietary aspects of weight management, the
role of physical activity in weight control and highly developed training in facilitating behaviour
change in a group environment, acknowledged by experts and supported by research as being the
most effective way to support change for weight management.
Slimming World is the only organisation in the UK to provide support to pregnant women and
breast-feeding mothers, with a policy developed with the Royal College of Midwives.
Slimming World has an increasing number of men attending groups, on average around 9,000 each
month. Slimming World currently has 50 male Consultants and ten men-only groups.
In March 2004 and again in 2005 and 2006, Slimming World was named among the „Top 100‟ Best
Small Companies to Work for in the UK by The Sunday Times.
Body Magic is Slimming World‟s unique programme designed to inspire members to become more
active. From gardening to dancing, everyone is encouraged to find their own personal, enjoyable
and fun way of increasing their activity levels for optimum weight loss and improved health.