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Brain Rules for Presenters

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          les
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       Ru
                                    e
                   fro m Dr. John M




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 What all pr
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                            t ion (of sort
                 A presenta                s
                      by Gar   r Reynold
                    gs discussed
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Dr. M             e ideas worth
in Brain Rules ar
 spreading...
                         ome quotes
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                          nts as they relate to
              and key poi           tion — to
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                                  he word.
               help yo u spread t
      nquote me:
You ca
“   Brain Rules is one of the
    most informative, engaging,
    and useful books of our
    time. Required reading for
    every educator and every
    business person. My


                                     ”
    favorite book of 2008!
                — Garr Reynolds
                  Presentation Zen
Here’s your host for
 this presentation...
                             Biff.
                       ame’s
                ! My n
          Hello




Agalychnis callidryas
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                 presentatio
ve  rsion of the
                                     y enormous
                      ns: (1) Let m
Why me?  Three reaso                     t
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                    yo u humans.
dominan t sense for
And (2) allow m
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                                 brain remind
                   ny, primitive
And  (3) let my ti              st use out o
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                       I know), you
my bra  in (as far as                 e volved brain
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                                 brain remind
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And  (3) let my ti              st use out o
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                       I know), you
my bra  in (as far as                 e volved brain
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Right, on with the
                   preso...
Introduction
                    edina
              John M
This is Dr.
                            He knows how
                                         these work

                    edina
              John M
This is Dr.
 Why is
        he
so happ
       y?
        his book is     Why is
                               he
Because       astic!   so happ
         fant                 y?
* %$#@
These takeaways and quotes are based
   on three of Dr. Medina’s 12 rules
    >

     just
These takeaways and quotes are based
   on three of Dr. Medina’s 12 rules
    >

     just


                     Here they are...
Rule #1
Exercise boosts brain power.


Rule #4
We don’t pay attention to boring things.


Rule #10
Vision trumps all other senses.
Why it matters
“   If you are in education,
    you are in the business
    of brain development.
    If you are leading a
    modern corporation...
    you need to know how



                        ”
    brains work.
    — Dr. John Medina
Context
In our world today...
            owerP  oint is
Death -by-P
        mon  that it ’s just
so com
          d “nor mal.”
con sidere
                              normal...
                     Yeah, ab
            owerP  oint is
Death -by-P
        mon  that it ’s just
so com
          d “nor mal.”
con sidere
                               normal...
       Abby Normal?   Yeah, ab
 Sometimes people aren’t even
aware of their own ppt suffering:



                   Check this guy out...
           oint!
       werP
  ce Po
Ni
What does Brain Rules say
  about presentations?
Dr. Medina on
presentations



            >
            Today
“   Toss your PowerPoint
    presentations.
    — Dr. John Medina

                        ”
Why?
                           k wh  y you
                have to as
        reall y           nt sli des?
Do you         your curre
        toss
s hould
“      ”
Because,   says Dr. Medina...
“
...it’s text-based with six
hierarchical levels of chapters


                                        ”
and subheads—all words.
                   Get t
                         hat t
                               ext
                  off th
                         e scre
                                en...
“
...it’s text-based with six
hierarchical levels of chapters


                                        ”
and subheads—all words.
                   Get t
                         hat t
                               ext
                  off th
                         e scre
                                en...




                       Huh?
       ,M c Fl y!
H e llo
It’s not working
                ...
So what?
So stop doing this:
Which leads to this:
Which costs this:
        Time




Money
   u get what I’m sayin’?
Yo
                      u get what I’m sayin’?
                   Yo
Now let’s
          look at ho
Brain Rule           w
           s can help
                      ...
 12 Brain rules
             t #1, #4, and #10.
We’ll look a
Brain Rule #1
Rule #1           brain power
Exe  rcise boosts
and yet...
What are some examples
 of perfect “anti-brain”
  environments today?
            according to
                         Dr. Medina
 the
L e c t u re
             h   all
                       Classroom pic
 the
L e c t u re
             h   all
                       Classroom pic
Cl as        the
        s ro o
               m
                Th e o ffi
                            ce
Classroom pic
                Th e o ffi
                            ce
Classroom pic
           se are
W hoa! Tho
      environ ments!
scary
           se are
W hoa! Tho
      environ ments!
scary

             How ca
                     n you t
            in thos          hink
                    e space
                            s?
“
There is no greater anti-brain
environment than the classroom


                    ”
and cubicle.
— Dr. John Medina
“
There is no greater anti-brain
environment than the classroom


                    ”
and cubicle.
                                 brot her!
                           en,
— Dr. John Medina
                        Am
Sure, you know exercise
is good for you...
But exercise is not just good
for general health, it actually
improves cognition.
 But exercise is not just good
 for general health, it actually
 improves cognition.

Two reason
           s for this...
    1

“
Exercise increases
oxygen flow into the
brain, which reduces
brain-bound free radicals
...an increase in oxygen
is always accompanied
by an uptick in mental


                        ”
sharpness.
    — Dr. John Medina
    2

“
Exercise acts directly
on the molecular
machinery of the
brain itself. It increases
neurons’ creation,
survival, and resistance


                                ”
to damage and stress.
            — Dr. John Medina
    ore b rain b enefits:
M
          EF   ITS
      BEN
                      ion
     Reduce s depress
                    a
            dementi
     Treats
               reasoning
     Improves
                            m
     Improve    s long-ter
      memory
                         d
        Imp  roves flui
        in telligence
                    lzheimer’s
      Reduces A %  0
       risk by 5
                             lems
                  solve prob
      Helps you                  .
                   A nd more..
What’s this have to do
 with presentations?


              Two things...
1   Passively sitting is a very
    unnatural thing. Audiences
    have no patience for tedium.
    Think of the presentation
    from your audienceʼs
    point of view.
2   During the preparation stage,
    if youʼre struggling with an
    idea, if youʼre stuck, then go
    for a walk, a run, just move...
...we were born to move.
 Evidence suggest we may
 even think better if we toss
 the couch-potato lifestyle.
...we were born to move.
 Evidence suggest we may
 even think better if we toss
 the couch-potato lifestyle.                ..
                                   otato.
                      H   m mm...P
Brain Rule #4
Rule #4
    do  n’ t pay
 We
      ntio n to
 atte          ngs
      ing  thi
  bor
                 else important to
    ’s something           n stage:
Here
          in the preparatio
remember


      ltitasking
  Mu
   is  am   yt h.
“
Multitasking, when
it comes to paying

                               ”
attention, is a myth.
           — Dr. John Medina
“
We are biologically incapable of
processing attention-rich inputs

                        ”
simultaneously.
    — Dr. John Medina
Workus interruptus
People who are interrupted:
Take 50% longer to complete a task.
      Make 50% more errors.
    People who are interrupted:
    Take 50% longer to complete a task.
          Make 50% more errors.

You’d be
          more eff
without t          icient
         he interr
                   uptions
                ine  is great, but
H ey, being onl
                  ed   how much of
you ’d be surpris                o
                  n ected” is als
yo ur “being con
                        ”
“being  interrupted.
“   When you’re always online
    you’re always distracted.
                   — Dr. John Medina   ”
“   So the always online
    organization is the always


                                         ”
    unproductive organization.
                     — Dr. John Medina
Yet, most presentations are put
together while doing other things...



                     Is this you?
Johnson!
          Where’s
that pres
          entation
 I asked f
           or?!!!!
         is an issue, and
Yes time                but...
       se is different,
each ca
If the presentation matters, you
need time off the grid to prepare.
If the presentation matters, you
need time off the grid to prepare.

                                    o  ditch the
                   You might want t
                                   r  a while...
                   comput er too fo
Try “going analog” and focusing only
on the presentation in the prep stage.




                       Is this you?
Big p icture vs. details
Structure your presentation
around meaning, and the big
picture. Then support key ideas
with details.
“   If you want to get the particulars
    correct, donʼt start with the details.
    Start with the key ideas and, in
    hierarchical fashion, form the details


                                                                ”
    around these larger notions.
                                            — Dr. John Medina


    Good advi
              ce, but ho
    pay attent          w long can
              ion to you           people
                        r talk?
The brain
 needs a
  break .
“   If keeping someone’s attention
    in a lecture was a business, it

                                             ”
    would have an 80% failure rate.
                         — Dr. John Medina
After 10 minutes,
audience attention
steadily drops.
                 The 10-minute rule

    High




Attention




     Low


            10        20                 30                  40   50

                     Minutes of class time
                      Source: www.brainrules.net/attention
So do something
emotionally relevant at
each 10-minute mark to
regain attention.
Dr. Medina suggests
changing gears every
10 minutes in your
presentation (lecture,
etc.). Tell a relevant
story, show a relevant
video, do a relevant
activity, etc.
One more thing
               about attention
                              ...
We’re wired to
notice patterns
       Chunking example



IRSYMCAWTFIBMKGBFBI
   At first those letter won’t make sense...


           But eventually yo
                            u’ll recognize
           chunks you’ve see
                             n before.
          Chunking example



IRSYMCAWTFIBMKGBFBI
  Of course, graphic design can help you see the chunks...




               Adapted from: www.brainrules.net/attention
“
The brain pays
attention to patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful

                            ”
evolutionary trait.
        — Dr. John Medina
What’s the most common
communication mistake?
             to Dr. Medina
  ac cording
“   Relating too much information,
    with not enough time devoted to
    connecting the dots. Lots of force

                                           ”
    feeding, very little digestion.
                       — Dr. John Medina
“
The brain doesn’t pay attention to
boring things, and I am as sick of

                                            ”
boring presentations as you are.
                        — Dr. John Medina
Brain Rule #10
  ule #10
R
         trum ps
Vi sion
            sen ses
a ll o ther
Fa ct: we   have
       r reca ll for
bette
        l information
 visua
We are incredible at remembering pictures.
Hear a piece of information,
and three days later you’ll
remember 10% of it.
Add a picture and you’ll
remember 65%.
              Rule of thumb

 Oral                                    10%
                                                                                        3x                                    6x
Visual                                    35%
Oral &
Visual                                    65%

Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
“   Why is vision such a big
    deal to us? Perhaps
    because it’s how we’ve
    always apprehended major
    threats, food supplies and


                                     ”
    reproductive opportunity.
                 — Dr. John Medina
“   Why is vision such a big
    deal to us? Perhaps
    because it’s how we’ve
    always apprehended major
    threats, food supplies and


                                                           ”
    reproductive opportunity.
                               — Dr. John Medina
       Can I eat it? Will it eat
                                   me? Can I mate with it?
       Will it mate with me? H
                                   ave I seen it before?
Pictures beat text
            Recognition soars with pictures

            “    Various studies show that recognition
                 doubles for a picture compared with text.
                                                                — Dr. John Medina
                                                                                    ”
pictures only



    text only



                0%                             50%                                  100%




                            source: www.brainrules.net/vision
“   Pictures beat text...because
    reading is so inefficient for us. We
    have to identify certain features in
    the letters to be able to read them.


                     ”
    That takes time.
                            — Dr. John Medina
                      a rned?
              e we le
        t hav
S o wha
                                            .
                                   gain..
                            ules a
                    h ree r
              ose t
      s ee th
Let’s
Rule #1
Exercise boosts brain power.


Rule #4
We don’t pay attention to boring things.


Rule #10
Vision trumps all other senses.
Review
          Rule #1
          Exercise boosts brain power.



 eview✓ Our brains were built for walking/moving!
R
         ✓ To improve your thinking skills, move!
         ✓ Exercise gets blood to the brain, bringing
         it glucose and oxygen.

         ✓ Aerobic exercise 2x/week halves the risk
         of general dementia, reduces risk of
         Alzheimer’s by 60%.

         ✓ Exercise is just about the best thing you
         can do for yourself says Dr. Medina.
          Rule #4
          We don’t pay attention to boring things.


   iew✓ No multitasking. When it comes to
 ev attention, it’s only one thing at a time.
R
          ✓ We are better at seeing patterns,
          abstracting meaning than recording details.

          ✓ Tapping people’s emotions helps them learn.
          ✓ People start to fade after 10 minutes. Get
          them back by telling stories, examples, and
          targeting their emotions.
          Rule #10
          Vision trumps all other senses.


   iew
 ev ✓ Vision is our dominant sense, using half of
R     the brain’s resources.

         ✓We learn/remember best through pictures
         compared to text or spoken words.

         ✓Try to communicate more with pictures.
         ✓Toss your current PowerPoint slides.
Question:                       or the
                3 rules mean f
What  do these        ? And f  or the
      of presentation            neral?
world          and sch ool in ge
world o f work


                 All 12 rules at a glance
John Medina’s 12 Brain rules




              >>
                                                          PDF
                                                   ist in
                                           this l
                                     nload            site:
                             a n dow          e s web
                       You c           in Rul        -rules
                              th e Bra       t/the
                       from            es.ne
                              br ainrul
                        www.
John Medina’s 12 Brain rules




             >
Includes a
           great DVD
                     too!

                            Want to learn more?
                               Then get this book...

                               And go to this website:
                              www.brainrules.net
    out these slides
Ab                  w w.istockp hoto.com,
All imag es from w               ina which
                      of Dr. Med
 xcept f   or images            es media
e                    e Brain Rul
    e available in th              mediakit
ar                      rules.net/
 kit here:  www.brain
          These slides were produced y GGarr eynolds
                                         by r RReynolds
                                odu ced b ar
                     es were pr Japan. Software used
         Tinehis slid in Osaka Japan. Software used
           h se home
          was hom    e in Osaka, (but PowerPointwould’ve
         in his Apple’s Keynote (but PowerPoint would’ve
                            ote                           .
          done pple’s Keyn well) and a bit of Photoshop
          was A  the trick as           a bit of Photoshop.
                                     nd
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          done the tr




                                                              Checkout
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                                                               Checkout he
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                                        ti i nzen. . om
                                       aatoonzenccom
                              .p esent
GARR
                           ww.prresent
     R
 GARR EYN
         O
      REYN LDS
          OLDS            w ww
                          w
          These slides were produced by Garr Reynolds
          in his home in Osaka Japan. Software used
          was Apple’s Keynote (but PowerPoint would’ve
          done the trick as well) and a bit of Photoshop.



                           Domo Arigatou




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                                                            PZ website
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