SMOKEFREE ENGLAND CAMPAIGN PACK Implementation of Smokefree Legislation January – July 2007 1 CONTENTS Introduction ……………………………………………………………………………….………… 2 Campaign overview ……………………………………………………………………..…………… 3 Timeline and message map ………………………………………………………………………… 6 Regional and local delivery ………………………………………………………………………… 7 Working with business ……………………………………………………………………………… 9 Working with the leisure & hospitality industry ………………………………………………… 11 Working with the media ……………………………………………………………………………… 13 Summary checklist …………………………………………………………………………………… 18 Resources …………………………………………………………………………………..………… 20 2 INTRODUCTION WHAT IS THIS PACK FOR? This pack has been prepared for Regional Tobacco Policy Managers (RTPMs) and Smokefree Alliances. The resource is designed to act as a guide to the stakeholder and media relations campaign around the implementation of the Smokefree legislation in England. The pack has been produced for use from January to July 2007. It aims to give further ideas to support and give focus to local and regional communications activities. Updates will be provided through the course of the campaign through the Smokefree England website, www.smokefreeengland.co.uk. Electronic copies of this pack are available through the Smokefree England website at www.smokefreeengland.co.uk/campaignpartners, along with other campaign resources. WHAT IS THE SMOKEFREE ENGLAND CAMPAIGN? The Smokefree England campaign has been put in place to secure sustainable compliance with the legislation through widespread awareness-raising of the change and what people and organisations need to do to prepare. The scale of the task is immense. There are over 3.7 million businesses and other workplaces in England that will be directly affected by the legislation. This is the largest implementation of Smokefree legislation in the world to date. WHA T AR E W E T RYIN G T O ACHI EV E? The Smokefree England campaign aims to achieve comprehensive awareness of the legislation and implementation date; understanding amongst key groups of how it affects them and what action they need to take; and full compliance on implementation day. The success of this communications campaign will also have the knock on effect of providing a massive boost to the wider tobacco control programme and having a lasting effect on attitudes towards smoking. The key to achieving these aims, through work on a national, regional and local level, is to ensure consistency and retain focus on the core messages that the legislation is: • NEEDED, due to the overwhelming evidence of the health risks of second-hand smoke to employees and the public; • WANTED, with the public firmly behind the move; and • WORKABLE, as experience elsewhere shows it is generally self enforcing and can have a positive impact on business. A focused and single-minded approach to communications over the coming months is key in achieving everyone’s ultimate objective of protecting millions from the dangers of second-hand smoke. It will also see hundreds of thousands of people being helped to give up smoking. 3 CAMPAIGN OVERVIEW OBJECTIVES The primary objective for the Smokefree England campaign is clear: to secure maximum and sustainable compliance with the legislation from 1 July 2007. In order to achieve this, we need to ensure comprehensive awareness of the legislation and implementation date, as well as understanding amongst target groups of how it affects them, and what they need to do. Effective implementation will also have a positive effect on cessation rates. AUDIENCES The primary audience for communication around the legislation is the 3.7 million businesses in England that will need to take action to be compliant. The campaign also targets other key organisations including student unions, trade unions, local authorities, health bodies and ethnic minorities. In addition, it will also reach the 49 million members of the public set to benefit from the introduction of the legislation. In particular, the campaign will focus on those audiences that face greater than normal barriers to change and need time to prepare. These include: • Leisure and hospitality industry - Some businesses will be considering changing their business strategies and possibly their target clientele, for example through improved catering, family friendly environments etc. They may also be considering making planning applications for smoking shelters. These include independently owned ‘wet’ pubs, cafes, bingo halls, hookah or ‘sheesha’ bars. • Businesses with high proportions of smoking employees or customers - These include the construction and manufacturing sectors. • Businesses where going smokefree is likely to be complicated - These include those with multi- sites and those with company vehicles. • Businesses that display low levels of awareness - This will be tracked in ongoing research. It is worth remembering, however, that at the start of the campaign 70 per cent of businesses said that they currently comply with the new legislation. In fact, all still need to take action – even if it is just putting up legally required signage. MESSAGES On all levels, be it national, regional or local, the core messaging centres on the health benefits of the change. All work should focus on the three drivers of the smokefree legislation being needed, wanted, and workable. These messages will remain consistent throughout the campaign. 4 Initially the focus will be on exploring why legislation is needed and wanted, although the focus will increasingly shift towards calls to action, with more emphasis on information about enforcement and compliance in the later stages (see Timeline and message map.) It is important to avoid misinformation about the legislation. The legislation was passed to protect the public and employees from the harmful effects of second-hand smoke. It is vital that it is not confused as a vehicle to make smokers quit. There are also still widespread misconceptions that a number of places are exempt (e.g. private clubs, licensed premises that do not serve food). CAMPAIGN ELEMENTS There is a range of national activity planned to access all audiences by a number of means, to ensure full awareness and maximum compliance on 1 July 2007. Businesses need to hear messages about the legislation more than once and from different sources to ensure they take on board all the information. The campaign has been designed to offer businesses many opportunities to engage. The main elements are outlined below. STAKEHOLDER ENGAGEMENT Stakeholder engagement and partnership working is central to the campaign. On a national level, close working with a large number of stakeholders is taking place, to maximise their communications channels to their member and other organisations. The diagram below illustrates the national stakeholder engagement strategy. Stakeholder engagement will also be very important at a local level, by building networks to help dissemination of resources and information. For more information on this activity, see the following sections on communicating with business and with the leisure and hospitality industry. 5 MEDIA RELATIONS Media relations activity will focus on the health benefits of the legislation and the experience of smokefree businesses in England and elsewhere. In addition to announcements such as the detail of the final guidance, a number of initiatives are planned to maximise awareness of the date of implementation and explain detail of the regulations. Local and regional media coverage will be important in engaging businesses. Further information and ideas are included in the media relations section of the pack. DIRECT MAIL Direct mail will be used to get detailed information directly to businesses. All resources used in direct mail will be available for download from the website and also for order from the website and helpline, 0800 169 169 7. All registered employing businesses will receive the guidance through direct mail. 700,000 businesses who have been identified as having higher numbers of smoking customers or staff and/or lower levels of awareness of the legislation received an additional pre-mailer in January. This is also available for download or ordering. WEBSITE AND INFORMATION LINE www.smokefreeengland.co.uk has been designed to be the information hub housing all information and resources relating to the legislation. All communications activity will encourage people to visit the website. It already includes an array of background information, case studies, and a function to enable people to sign-up to receive regular campaign and legislation updates. This will be added to over time, to allow visitors to order further marketing materials, guidance, campaign information and signage. The smokefree information line, 0800 169 169 7, will also allow businesses to register for guidance and other resources such as signage, and can answer basic questions relating to the legislation. ADVERTISING Press and TV advertising will be taking place in 2007 in the run up to implementation. Further details on this programme will be made available in due course. COLLATERAL An array of leaflets, posters, guidance booklets, email newsletters, presentations and other materials, including a Smokefree England DVD, will be available for all campaigners over the coming months. For more information, see the Resources section at the end of the pack. 6 TIMELINE AND MESSAGE MAP Dec Jan Feb March April May June July Aug Sept Oct DATE AN NO UN CE ME NT AN NO UN CE ME NT PO ST - OF RE GU L AT IO NS ‘100 DAYS T O GO ’ IM PLE ME N TATI ON CAM PAI G N L AU NC H AN D GUI D AN CE • Smokefree is coming on 1 July • Action needed by all businesses • Time for action • Health benefits ME SS AGES 2007 • NEEDED • Risks of non-compliance • Business benefits • NEEDED – health benefits • WANTED • NEEDED • Support for legislation • WANTED – public enthusiasm • WOR KABLE • WANTED • Action against non-compliance • WOR KABLE – can be good for • Support available for staff and • WOR KABLE • Support available for staff and business customers who want to quit* • Support available for staff and customers who want to quit* • Support available for staff and customers who want to quit* customers who want to quit* • Media launch • Stakeholder conference • Advertising • Media activity at 3 month and 1 AC TI VI T Y • Website goes live • Smokefree England presence at • Smokefree England presence at year milestones • Direct mail to businesses regional events regional events • Support for enforcement activities • Journalist and stakeholder • Direct mail to businesses • Journalist and stakeholder • Ongoing cessation work meetings/conversations • Journalist and stakeholder meetings meetings *Although it is important to ensure the legislation is not confused with a cessation campaign it businesses are aware that support exists for *Although it is important to ensure the legislation is not confused with a cessation campaign, it is important thatis important that businesses are aware that support exists want to stop smoking, as this will support stop smoking as this will support compliance. staff and customers who for staff and customers who want to compliance. 7 REGIONAL AND LOCAL DELIVERY Effective and creative delivery at the regional and local level will be critical to the successful implementation of smokefree legislation. Regional Tobacco Policy Managers will be coordinating the awareness raising activities within their region as well as disseminating information and resources for the campaign. Smokefree Alliances will play an important part in ensuring information and resources are delivered at a local level. If in doubt about any aspect of the Smokefree England campaign or local delivery, your first port of call should be the website, www.smokefreeengland.co.uk, or your local RTPM. You can also contact the central campaign office with queries or information requests. Details are included in the Resources section of the pack. STRUCTURE AND ORGANISATION Experience has shown that successful campaigning is much easier if the following elements are in place: 1. COORDINATION Coordination of your local network is essential. In your area it may be appropriate to make one person responsible for the coordination of meetings and to act as a central point for coordination of activity. 2. CREATING A TEAM Strong membership from both local health bodies and local authorities is crucial, as well as close coordination with other relevant partners such as local environmental health officers, local NHS Stop Smoking Service leads, interested local business organisations etc. 3. GOOD RELATIONS Whilst several RTPMs co-ordinate a regional task force, advisory panel or strategy group comprising local stakeholders, you may well wish to replicate this at a sub-regional or local level between now and 1 July. We would suggest you put together a local implementation group which could include: • Local authority: Communications Environmental health • PCT: Comms leads Local NHS Stop Smoking Services • Local business alliances, e.g. Chambers of Commerce • Local Trade Union representatives • Voluntary sector organisations Other organisations you may wish to work closely with at the regional or local level include: • Planning department • Trading standards • Licensing department • RDPH and DsPHs • SHA tobacco control and/or comms leads • Health Commission 8 • ASH • Government Office • CIEH and/or Environmental Health Officers • Regional offices of the British Hospitality Association (BHA) and the British Institute of Innkeeping (BII) • Association of Local Councils • Regional Assembly • Regional Development Agency • Confederation of British Industry (CBI) • Federation of Small Businesses (FSB) • Academic experts See the Working with business and Working with the leisure and hospitality industry sections for more advice on these areas. MEDIA RELATIONS RESPONSIBILITIES It is important that you achieve clarity about who will take responsibility locally for doing the media relations, as it is important that local media know who to turn to and that you keep up a steady flow of information, case studies etc. See the Working with the media section for more advice. MEETINGS, CONFERENCES AND EVENTS As the campaign gets going, it is likely that RTPMs and others will receive a lot of requests to speak at events. The national team will be making available standard presentations on the legislation, the regulations and the requirements for businesses and public places. In addition you may wish to identify a range of appropriate local speakers to talk about how the legislation may affect particular sectors and what they may wish to do about this. Examples might be people who can speak knowledgeably to the pub trade about possible strategies for coping with smokefree legislation, local environmental health or planning officers etc. 9 WORKING WITH BUSINESS OVERVIEW All businesses will need to take action in order to be compliant with smokefree legislation on implementation day. Communication with businesses must therefore be as clear as possible and centred around: • Action that needs to be taken to be compliant, by closing smoking rooms, preventing smoking inside and putting up signage • Legal penalties for non-compliance • Sources of further information and support, including the Smokefree England website, information line and NHS Stop Smoking Services Some businesses in England have gone or are planning to go smokefree early. While this is a positive step and should not be discouraged, our primary aim must be compliance on implementation day. For some businesses it will simply not be feasible to go smokefree early and they should not feel they are being put under unnecessary pressure. KEY STAKEHOLDERS Many RTPMs and Smokefree Alliances already have good links with local businesses and business organisations such as local Chambers of Commerce, Business Link and other business bodies. Below is a list of key business organisations that should be contacted about the implementation of the smokefree legislation, to discuss working together and getting relevant information out to their members. • Chambers of Commerce • Trade Unions • Federation of Small Businesses (FSB) • Confederation of British Industry (CBI) • Regional Development Agencies • Trading Standards • Local business alliances • Local public transport providers • Local care home providers • Local Mental Health Trusts ACTIVITY Below is an outline of a number of initiatives already taking place across England, that can be replicated in every area. • Meeting with representatives of the above groups to take them through the campaign and what is required of businesses; • Utilising their networks/ databases to get information directly to business; • Making the most of existing contacts and networks that can be accessed by individual alliance members; 10 • Setting up an implementation task force including some or all of the above organisations, as a way to share information, track progress and problem solve on an ongoing basis; • In conjunction with local Chamber of Commerce, setting up a forum such as a breakfast briefing to engage directly with local businesses, particularly those most at risk of non-compliance; • Disseminating national materials through existing networks controlled by local business alliances; and • Ensuring the above groups and their members are aware of the information available through the www.smokefreeengland.co.uk website and information line. This activity is being supported by the national stakeholder relations work with employers associations, Trade Unions and small business groups, as well as a national media relations campaign and direct mail to businesses. Regional and local media relations will also play a vital role in reaching local businesses. More detail on this is included in the media relations section of the pack. 11 WORKING WITH THE LEISURE AND HOSPITALITY INDUSTRY OVERVIEW Businesses in the leisure and hospitality sector, such as pubs, restaurants, cafes and bingo halls, might be particularly affected by smokefree legislation. Communication to these businesses must therefore be clearly focused on: • Clarifying of the regulations and action that needs to be taken to be compliant • Clarifying definitions of enclosed and partially enclosed spaces • The employer’s/owner’s liability and legal penalties for non-compliance • Sources of further guidance, information and support • Evidence of the positive impact on businesses in the sector from Scotland and Ireland, using information available on the website Going Smokefree early is likely to be impractical for the majority of leisure and hospitality businesses, and ‘go early’ messages in communications to them should be avoided. ACTIVITY A number of regional seminars/conferences have already been organised by hospitality bodies, which have been specifically targeted at those who work within the industry such as hoteliers, publicans and landlord and we expect many more to be arranged before 1 July 2007. Topics covered have included planning and licensing requirements, legal implications and alternative options for food and entertainment. Such events are continuing to be supported by the national stakeholder relations work with employers associations, trade unions and small business groups. In addition, it is always useful to identify and make contact with a number of stakeholder bodies who represent leisure and hospitality interests in local areas such as: • Regional groupings of the various national trade bodies such as BHA or BII • Chambers of Commerce • Local breweries • Rotary clubs or associations • Local publican/landlord groups These groups may have regular meetings and are likely to have communication channels where messaging could be tailored towards a more local audience. Other ideas on how to target and identify businesses are contained in the Working with Business section of this pack. Some of the most important groups of people to work with are the licensing, environmental health and trading standards departments in your local authority. Environmental health officers will be the formal enforcement officers for smokefree legislation, and may well already be developing a local ‘risk register’. Remember their colleagues in licensing and trading standards also have regular contact with local hospitality outlets, particularly the licensed trade and anywhere that serves food for consumption on the premises. 12 As mentioned earlier, although pubs are an obvious target for this campaign, one should not ignore other establishments that are likely to find implementing the legislation a challenge (or, indeed, who may not know about it!) So we would recommend doing a risk analysis within your local area: • What are the particularly challenging types of establishment? • Do you, for example, have a lot of independent cafes that currently allow smoking? Rural pubs with no kitchens? Ethnic minority hookah / sheesha / hubbly-bubbly cafes? • What plans do local authority colleagues in environmental health, trading standards and licensing have to contact these people? Do they have lists already? Can you help support their statutory work with awareness raising activities? Could you organise joint visits? You could also consider making contact with any local pub groups that may have a particularly strong presence within your area. Looking at the South West for instance, there are a number of small breweries that have a strong presence in Devon and Cornwall. You could work with these groups, or individual pubs, and local Stop Smoking Services to set up ‘quitting classes’ for members of the public in their local pub, for example. 13 WORKING WITH THE MEDIA OVERVIEW The media has a strong influence on public opinion and can be a good way to reach a wide range of audiences that cannot otherwise be reached through direct communication. For Smokefree England, the media is a key channel through which to reach businesses - small businesses in particular - that may not be reached through other activity such as direct mail. Regional media is particularly important in helping us access the business audience. Regional evening newspapers have the biggest readership of all media among small business people - 68% read a local paper; 30% read a regional daily. This group is also more likely to listen to the radio than most British adults, which makes regional and local radio a good way to get to hard to reach businesses. MEDIA RESPONSIBILITIES The Smokefree England campaign team is developing a set of materials with consistent messaging (see below for media materials), and a series of proactive media platforms designed to communicate the information that businesses need in order to prepare for the legislation, to national, regional and local media. The Smokefree England campaign team, working with Department of Health press office, will handle national media relations (including trade media), whilst RTPMs and alliances are responsible for regional and local media relations activity. TARGET MEDIA AND JOURNALISTS The single most important audience for the Smokefree England campaign is business (and in particular the leisure and hospitality industry) to ensure they understand how the legislation affects them and what action they need to take before implementation. This end audience needs to be considered when targeting media. Many RTPMs and alliances may have existing relationships with health correspondents on regional and local titles, however in order to reach businesses the following should also be contacted with relevant media materials, case studies, spokespeople and stories: • Business correspondents on regional press • Business correspondents on local press (or news and features editors if there is no business reporter) • Regional business publications (e.g. relevant versions of Business 550, Business Insider) • Regional versions of stakeholder publications (e.g. relevant British Chamber of Commerce publication) • Planning desks of local TV and radio stations (both BBC and independent), who will farm the story out to the relevant reporter 14 GENERATING MEDIA INTEREST CALENDAR HOOKS Relevant calendar hooks and dates provide a good opportunity to give the media a reason to cover smokefree legislation. Think about regional and local events or anniversaries which could provide a hook for the media to talk about Smokefree England and creative ways this could be done, e.g. through providing an appropriate photo opportunity, spokesperson or case study. Calendar hooks to be aware of include: • 14 March 2007: No Smoking Day Another opportunity to link with any regional or local activity being undertaken by local NHS Stop Smoking Services • March 2007: Anniversaries of smokefree Scotland and Ireland Opportunity to revisit these experiences and communicate success stories • 23 March 2007: 100 day countdown Opportunity to provide an update on levels of compliance/awareness and remind businesses of key actions to be undertaken in final stages (e.g. consult workforce, put up signs, etc.) • 31 May 2007: World No Tobacco Day An opportunity to raise awareness of the legislation and key issues, as well as lesser known issues such as the health risks of hookah pipes • 24 June 2007 : 1 week before Final reminder about timings, enforcement, fines etc. • October 2007 : Three months on An opportunity to showcase best practice and use a range of local case studies from the leisure industry, businesses and workplaces, as well as workers (such as bar staff) and other individuals affected by the legislation, to encourage regional and local media to cover the uptake of the legislation CASE STUDIES Case studies are a valuable tool for communicating the messages behind why going smokefree is good for health and can work for business. The media often ask for real-life examples to bring their stories to life, and local media will require local case studies. Create a bank of case studies in your region or local area who can either provide a brief synopsis of their story, quotes for media use and/or be available for media interviews and any filming opportunities for broadcast media. A list of suggested types of business case study is below, but lateral thinking about the kinds of venues and organisations in the local area which would be of media interest is worthwhile: • Pubs (particularly those that do not serve food or are 'landlocked') – any which have already gone smokefree or are making plans for going smokefree • Restaurants, cafes, hotels which have already gone smokefree or are making plans to do so • Working men's clubs and private members clubs • Betting shops • Businesses run by ethnic minorities • Businesses with a particularly high number of smokers • Businesses with a large fleet of company vehicles • Businesses in manufacturing or building (which might have low levels of awareness of the legislation) 15 In addition, any case studies of individuals who have suffered from the effects of second-hand smoke or who are currently unable to go to pubs and bars because they are affected by second-hand smoke (e.g. an asthma sufferer), will also be valuable. CAMPAIGN SUPPORTERS Local third-party spokespeople who are willing to provide supportive quotes about smokefree legislation and the campaign are valuable assets for a media relations programme. Create a bank of contact details and quotes from supporters which you can provide to journalists at short notice and who will be willing to undertake media interviews. These could include: • Pub, restaurant, café owners who support the legislation and may already have gone smokefree • Local business owners who support the legislation • Chief Environmental Health Officers • Business leaders (e.g. Chamber of Commerce) • Respiratory Consultants and academics that can comment on the health effects of second-hand smoke • Local 'celebrities' - e.g. comedians or bands on the pub circuit who have been adversely affected by second-hand smoke • Local health groups (CRUK, Asthma UK, Roy Castle etc.) PROACTIVE MEDIA PLATFORMS The Smokefree England campaign team will be developing proactive ‘platform’ stories in the run-up to the 1 July implementation date, to maintain media interest and communicate messages appropriate to each phase of the campaign (see Timeline and message map). For example: • Early 2007 story will focus on raising general awareness of the legislation and date of implementation amongst businesses • Early March story will focus on ‘normalising’ the concept of smokefree amongst the general public, using the run-up to No Smoking Day as a hook • June story will focus on the messages of compliance in the run-up to 1 July Press releases and materials for these proactive platform stories will be provided to regional comms leads and RTPMs for sell-in to regional and local media. We will give as much prior notice as possible of these stories in order for RTPMs and alliances to plan and gather supportive materials for regional execution, for example: • Develop bank of relevant local spokespeople with pre-approved quotes for media use, as outlined above • Develop bank of relevant local case studies, as outlined above • Source relevant locations for a photo-opportunity with local press • Conduct any vox-pops locally for use with local TV and radio opportunities 16 USING MEDIA MATERIALS FACTSHEETS AND PRESS RELEASES The following factsheets can be sent to media directly and can be downloaded from the media centre section of the website, www.smokefreeengland.co.uk/media: • NEEDED: information, facts and figures on the health risks of secondhand smoke • WANTED: support for the smokefree legislation amongst employers and the public • WORKABLE: outlines evidence from elsewhere of how smokefree legislation has affected business • DRAFT REGULATIONS: provides an overview of the main regulations as they currently stand • REGULATIONS UPDATE: as at December 2006 National press releases can also be found here. We will alert you as and when further materials are added to the media pack. FAQs In addition, when talking to journalists, the Frequently Asked Questions section of the website will provide you with answers to questions journalists may ask: www.smokefreeengland.co.uk/faq. AND FINALLY… There are a whole host of ways to engage with the media. Here are a few questions to ask yourself when thinking about how to maximise coverage: • What is the news value of the story? • Are there interesting and relevant case studies to support it? • Could it be used as a regular column in local press or slot on a local radio programme? • Do you have appropriate spokespeople (which could be yourself) • Can you contribute towards or create a feature? • Have you considered letters to the editor? • Have you listed your activities and events in local media? And if media relations is relatively new to you, here are some tips for dealing with the media: • Prepare before speaking with a journalist – be clear on who you want to speak to and what you want to achieve from your call • Make sure you have some key points you want to make/ messages you want to convey – three or four will do • Offer photography, as pictures can often say a lot more than words – either your own or, if journalists are attending an event, invite them to take their own • Keep your responses simple • There is no such thing as ‘off the record’. Only say what you are prepared to read in print • Expect journalists to speak with a range of people as well as you, to get a broad perspective • Don’t expect to be able to review copy before it is printed • If you see an article that is factually inaccurate, do go back to the journalist with the correct information 17 REPORTING • Please track for local coverage and feed into the Smokefree England team by emailing email@example.com 18 SUMMARY CHECKLIST You may find the following checklist helpful, although clearly these steps will vary depending on local circumstances. GETTING ORGANISED • Have you created an appropriate campaign team or implementation group? • Do you have involvement from the following: environmental health officers, local NHS Stop Smoking Service leads, PCT and/or council comms people, interested local business organisations, voluntary sector organisations, local Trade Union reps? • Have you allocated responsibilities (e.g team coordinator, media relations, contact with different types of stakeholders) • Do you have meetings planned? • Who would be appropriate for you to work with locally?: Planning department Regional offices of the British Hospitality Trading standards Association (BHA) and the British Institute of Licensing department Innkeeping (BII) RDPH and DsPHs Association of Local Councils SHA tobacco control and/or comms leads Regional Assembly Health Commission Regional Development Agency ASH Confederation of British Industry (CBI) Government Office Federation of Small Businesses (FSB) CIEH and/or Environmental Health Officers Academic experts • Have you considered a local or regional implementation taskforce? THE CAMPAIGN • Have you developed your local priorities for the campaign? • Do you know what else is happening locally that is relevant to the campaign? • Have you developed a rough time-plan for activity between now and 1 July? MEDIA RELATIONS • Do you know appropriate local case studies (e.g businesses, pubs, cafes that have gone Smokefree)? Do you have agreed information about them that you can disseminate? Are they happy to speak to the media? • Do you know who else would publicly support the campaign locally, e.g. business leaders, pub landlords who are looking forward to going smokefree, local celebrities, local health experts? Do you have quotes already agreed by them? • Do you know which journalists you should target (e.g. health and business correspondents)? Do you know who has already covered Smokefree issues? • Have you made contact with appropriate local journalists to offer case studies? Do they know who it is they should contact? 19 STAKEHOLDER RELATIONS • Have you organised meetings with representatives of the local business and hospitality groups to take them through the campaign and what is required of businesses, and to find out what joint work you can do with them? 20 RESOURCES CAMPAIGN UPDATES Updates on the campaign will be provided as supplements to the campaign pack on a regular basis over the coming months. These will include: information on new materials available; national media platforms and ideas on how to replicate them regionally and locally; details of upcoming events; and all other relevant information and materials for campaigners in the run up to and beyond 1 July. These updates will largely be in electronic format, and will also be available to campaigners through www.smokefreeengland.co.uk/campaignpartners, a dedicated page where you will be able to access all information and resources for use in regional and local activity. CAMPAIGN COLLATERAL A number of different materials are being produced centrally for use during the campaign. These will be distributed directly or made available to order, as an aid to local and regional communications activity. • Posters: Smokefree posters are available and can be ordered through the website or information line. • Interim guidance: An interim guidance leaflet is available for order from the website or information line. This has also been sent out as a direct mailing to 700,000 businesses in England (see Campaign Overview for further details.) • Full guidance: Once the final regulations are available, the full guidance will be sent out to all businesses in the UK. It will also be available for download from the website and on order through the information line. • Exhibition stands: Pop-up stands will be available from mid-January for use at regional stakeholder events. One stand will be provided to each RTPM and a small number will also be available centrally. These can be loaned out for events as needed. Due to the limited numbers, please give as much advance notice as possible. • DVD: A Smokefree England DVD will be available for use at regional and local events from early February 2007. The DVD has been designed as a short (7-10 minute) introduction to the legislation and will contain case studies of a range of smokefree businesses in England, Scotland and Ireland. • Pens, T-shirts, balloons: These and other items that can be used at regional and local events will be available in the New Year. Further detail on timing and ordering of this collateral will be provided when available. 21 CONTACT DETAILS The www.smokefreeengland.co.uk website will be the primary source of information on the legislation, along with the Smokefree England information line - 0800 169 1697. For any queries or information directly relating to campaign activity, you can also email firstname.lastname@example.org or call the campaign line - 020 7492 0980.
Pages to are hidden for
"SMOKEFREE ENGLAND CAMPAIGN PACK"Please download to view full document