2011+FB+News+Media+Kit_for_printing_new by suchenfz


									  Your membership supports local agriculture. You don’t have to be in agriculture to support the 2% of the
  population that grows 100% of your food. Your membership allows us all to join together as a purchasing
     group to offset agricultures rising costs of L&I premiums, obtain programs that train employers and
  employees in multiple areas of efficiency and safety. Pooling our resources also allows us to obtain lower
 group health care costs, discounts like the 17% discount on Verizon Wireless and to provide a partner with

                                                                                                                               2011 Media Kit
  a top ranked insurance company - Country Financial. Most importantly, protect the rights of citizens who
require water for crop irrigation, seek protections for their land and property, and need a reliable work force.
                                          For all of this we - Thank You

 From HR advice to I-9 forms, from marketing                 We offer 14 different group coverage plans,
 to health care plan selection, we provide a                 as well as individual and medicare plans.
 comprehensive training service that keeps you               We have multiple carriers and multiple plan
 prepared for the challenges of the future.                  choices in all counties.
 Government Relations
 Government Relations mission is to ensure
 that farmers and ranchers can continue to do                Our programs can help you keep your
 what they do best; feed the world, while also               employees safe and lower your agricultural and
 complying with the complex laws passed                      agricultural related L&I premiums.
 by elected officials and implemented by
 governments at all levels. They ensure that the
 Farmers & Ranchers voice is heard.                          Our staff at Washington Farm Labor Source
                                                             will help you find legal, reliable labor when
                                                             you need it.
 WFB Retro/Safety program will help you
 receive back L&I premiums.
                                                             We have partnered with Country Financial
                                                             to assist you with financial security, Auto
 Verizon Wireless 17% discount, Choice &                     & Homeowners insurance, Farm Insurance,
 Wyndham hotel packages, $500 Dodge rebate,                  Liability and more!
 rental car discounts, Sears discounts, Lands’
 End specials, Amazon online, Pet Insurance,
 GRAINGER discount & free shipping...plus

    W W W. W
                                                                                                                        WASHINGTON FARM BUREAU
                      SFB.CO                                                                                             975 Carpenter Road NE, Suite 301, Lacey, WA 98516
                                       M                                                                           (360) 357-9975 • (800) 331-3276 - toll free • (360) 357-9939 - fax
                                                                           For more information please contact:                                                                            2011 Editorial Calendar
                                                                               Mike Fournier at 1.800.331.3276                                                                                         and Advertising Planning Guide

Washington Farm Bureau News                                                                                                   Publication Date                                   Ad Copy Due
This full color 8 page newspaper addresses the issues that matter most to WFB grassroots leaders and volunteers. It
covers state and county Farm Bureau activities and events; provides background and analysis of major policy issues; and
                                                                                                                                      January 10, 2011                             December 10, 2010                  If you have a seasonal event or
provides updates regarding legislation and regulations affecting the farmers and ranchers of Washington state.                        February 7, 2011                             January 15, 2011                   product please let us know and
                                                                                                                                      March 7, 2011                                February 15, 2011
                                                                                                                                                                                                                      we will identify which issue will
Readers/Audience: WFB Voting & Business members only                                                                                                                                                                  be the most appropriate for your
                                                                                                                                      April 11, 2011                               March 15, 2011
Frequency: Published monthly, nine times per calendar year (No issues produced in May, Oct. or Dec.)                                                                                                                  advertisement.
                                                                                                                                      No Issue for May
Circulation: 6,800
                                                                                                                                      June 6, 2011                                 May 15, 2011
FB News Monthly Single Time Rate                                                                                                      July 11, 2011                                June 15, 2011

Full Page                                  $1,000                                                                                     August 8, 2011                               July 15, 2011
1/2 – Page                                 $ 500                                                                                      September 12, 2011                           August 15, 2011
1/3 – Page                                 $ 375
1/4 – Page                                 $ 250                                                                                      No Issue for October
1/8 – Page                                 $ 65                                                                                       November 7, 2011                             October 15, 2011
Business Card - 2” x 3.5”                  $ 35
Classified Ads                             $ 5 for the first 15 words; $0.05 for each additional word                                 No Issue for December
                                                                                                                              Washington Farm Bureau offers multiple communication opportunities to our members. Target your message and
Please call for frequency discount pricing. Prices are for either 4 color process or black and white ads, spot (pms) colors   advertising in one of our publications.
are not accepted.
                                                                                                                              Neighbors Magazine
                                                                                                                              This feature style magazine for all members of the Washington Farm Bureau is designed to put a face on the farmers and ranchers
Ad Dimensions:                                                                                                                of Washington. Informative as well as entertaining, Neighbors offers insight into the staggering $6.8 billion agriculture industry in
                                                                                                                              Readers/Audience: WFB voting, business and associate members, legislators, local and statewide elected officials, COUNTRY
                                                                                                                              Frequency: Neighbors is produced twice a year (Spring/Summer issue mailed in May and a Fall/Winter issue mailed in October).
                                                                                                                              Circulation: 38,000

                                                                                                                              County Newsletters
                                                                                                                              Each full color 4- page newsletter serves to update members with the latest information relevant to members of that particular
                                                                                                                              county Farm Bureau.
                                                                                                                              Readers/Audience: WFB Voting, Business and Associate members, special mail lists designated by the county
  Full Page          1/2 - Page     1/3 - Page        1/4 - Page      1/8 - Page                                              Frequency: Varies by County (No issues are produced in Nov. Dec. or Jan.) Each County Farm Bureau can produce a newsletter
  7.5” x 12”          7.5 x 8”       7.5” x 5”          5” x 6”         5” x 2”                                               at its discretion.
                                                                                                                              Circulation: 200 - 1000
Accepted File Formats - All images must be 300 dpi.
Preferred format: PDF, Will accept .tif or InDesign files                                                                     LegisLetter
                                                                                                                              Produced weekly during Washington’s legislative session, this electronic newsletter serves to update members with the latest
Sending Ad Material                                                                                                           information concerning proposed legislation, progress made toward our policy goals and any special circumstances in Washington.
By E-mail: Send as stuffed or zip file to mfournier@wsfb.com                                                                  Readers/Audience: WFB members, legislators, elected officials and anyone who opts in
By Mail: Send CD-ROM to: 975 Carpenter Road NE, Lacey, WA. 98516, attention; Mike Fournier                                    Frequency: Published once per week during legislative session* and other times throughout the year as proposed state
                                                                                                                              regulations and information warrant. Average of 15 times per year.
                                                                                                                              *Washington state’s legislative session begins the 2nd Tues. in Jan. and lasts 60 days during even-numbered years and 105 days
Online Advertising - www.wsfb.com                                                                                             during odd-numbered years, per the state’s constitution. It is subject to extension by a vote of the legislature.
                                                                                                                              Circulation: 2,300
               Type of Ad                        Cost Per Month
                                                                                                                              Employer Essentials
 All ads will cycle on a per visit basis                                                                                      This newsletter for agricultural employers focuses on human relations, labor and safety issues. It contains educational articles
      Square Banner on Side Bar                      $75.00                                                                   appropriate to WFB members who are employers and belong to WFB’s Employer Services and Retro/Safety programs.
                                                                                                                              Readers/Audience: Members of WFB’s Retro/Safety & Employer Services programs
          Horizontal Banner                         $100.00                                                                   Frequency: Published bi-weekly (22 times per year; No issues during the month of December)
                                                                                                                              Circulation: 4,000

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