Join us for the 23 Annual APACA Conference Inside the Architecture as we focus our attention on the people that flow in and out of arts centres across Australia, the audiences, the artsworkers and the artists. We’ll explore why it is that what we do is so important and we’ll look at how we curate and balance a program to develop arts centres for the people in our communities. Cultural hub... community facility... or both?
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Following on from the 2008 Conference we’ve designed this year’s program to be as inclusive and welcoming as possible for all ‘players’. As a producer, a performer, a local government representative, a funding agency, sponsor, philanthropist or presenter, Inside the Architecture will be an event designed for you. Get to know the people at the other end of the phone, develop a real understanding of the issues facing the stakeholders in our industry and build lasting relationships. Whilst the final program is yet to be confirmed the key theme to be explored will revolve around curating a balanced program in arts centres. In a recent study, leading international arts researcher and marketer Alan Brown made the following statement about rethinking the approach to programming:
‘Benefits-based programming’ – is a radical departure from the programming practices of many arts presenters. It suggests that presenters should first decide what impacts they wish to create for their constituents and then select artists, works of arts and engagement strategies that are most likely to deliver those impacts. Audiences generally choose programs that validate and reinforce their cultural identity. Therefore, in selecting programs, curators curate not only the art but also the constituency for an arts institution. And constituency definition is the highest level policy decision that an arts organization can make.
[Assessing the Intrinsic Impacts of a Live Performance; WolfBrown 2007]
Using this theme, through keynote addresses and Breakout sessions, Inside the Architecture will investigate topics that cover: • • • • • Programming – The Good, the Bad & the Ugly. Programming work for and by young people. Engaging with audiences – Lead or be Led. Arts Marketing – what NOT to do. Thinking differently and leading change.
The Glasshouse
We’ll also be hearing the latest developments regarding: • • • • • Ticketing from Tickets.com Advocacy & the benefits of live performing arts – Connecting with the Connected. Presenter/producer Collaboration - Presenters are from Mars, Producers are from Venus National Touring & the Performing Arts Council for Touring: Australia The Australia Council for the Arts
In a less formal environment, structured lunchtime discussions will provide the opportunity for more intimate discussions on previously presented topics and also look at: • Connecting the state based Performing Arts Centre associations, • I like it but I just can’t sell it – programming innovative work • Managing ‘burn out’, • Our “introduction agency” - Meet 10 people you never met before The closing event of the conference will be the annual celebration of performing arts touring excellence in the Drovers’ Awards. In 2009 we have arranged for the Drovers’ Awards to segue between the conference and Long Paddock [following immediately after the APACA Conference] and with a new cocktail format this gala event will be a highlight of the 2009 performing arts calendar. The Drovers’ Awards will be the cornerstone of a number of not-to-bemissed networking opportunities. A national touring forum will be conducted to bring together ideas and solutions from presenters, producers and tour coordinators alike. Information from this session will be used by PACT Australia [the Performing Arts Council for Touring] and inform the ongoing development of national touring practice and standards. And as if that wasn’t enough, immediately prior to Long Paddock an informal meet and greet brunch will provide another opportunity to cement relationships. All of these events are designed to help introduce producers and presenters to one another and create productive relationships that support and enhance our industry.
Essential Facts
Date: Location: Sunday 13 to Tuesday 15 September 2009 [Long Paddock Wednesday & Thursday 16 & 17 September] The Glasshouse Arts, Conference and Entertainment Centre Port Macquarie, NSW [550kms south of Brisbane and 380kms north of Sydney] Average daytime temp for Sept: 20.4 degrees Celsius Daily flights by QANTAS and Virgin operate between Sydney and Port Macquarie. Daily flights by Brindabella airlines operate between and Brisbane and Port Macquarie.
Weather: Travel:
Registration: Online registrations will open in March 2009.
Cost:
Registration fees will be confirmed in February however Inside the Architecture Conference fee is estimated to range between $450 and $585 [including Drovers’ Awards Cocktail Gala] and Long Paddock between $200 and $250 for presenters [single day rates and producer rates for Long Paddock are yet to be determined]
Conference Structure The conference will run from the afternoon of Sunday 13 September through to the evening of Tuesday 15 September, with Long Paddock following immediately after on Wednesday 16 and Thursday 17 September. Sunday 4:00 – 5:00pm ..................... Registration 5:00 – 6:30pm ...................... Welcome event Monday 9:00 – 9:45am....................... APACA AGM 10:00 – 6:00pm.................... Inside the Architecture - Conference Day One Tuesday 9:00 – 4:00pm....................... Inside the Architecture - Conference Day Two 4.00 – 5:30pm....................... National Touring Forum 7:30 – 10:30pm.................... Drovers’ Awards Wednesday 9:30 – 10:30am.................... Conference debrief 10:30 – 12:00 noon............ Long Paddock registration BBQ Brunch 12:00 – 5:00pm.................... Long Paddock Day One 5:00 – 7:00pm....................... Networking drinks Thursday 9:30 – 5:00pm....................... Long Paddock Day Two *Exact times are subject to change
We look forward to welcoming you Inside the Architecture.
Rick Heath APACA Executive Officer Further Information >>> Phone 08 9298 8822 or email rick@pushmanagement.com.au