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Five digital trends shaping the media business in 2011

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BetaTales.com, January 25th, 2011
Lucrative monopolies are long gone




                                     1
   One basic
postulate can be
    made…




                   2
 What can
 become
digital, will
 become
  digital!      3
When will we stop using the physical media products?




                                                4
Some of us no longer read books in Norwegian




                                         5
                    Mobility and new
                      platforms




New business
  models                                  Localization
                      5 forces
                    shaping the
                    digital media
                     landscape

    Everything is                       Content is
       social                          fragmented


                                                         6
 Mobility and
emergence of
new platforms



                7
8
Mobile phones are replacing PCs for web access




                                            9
Tablets change user habits

Gartner estimate:
• 2011: 55 million
• 2012: 103 million




                             10
Expect huge increase in mobile video consumption




                                            11
TVs are increasingly being used for Internet

                               • Electronics brands
                               integrate Internet in
                               TV models
                               • Google and Apple
                               with services for TV
                               • Multimedia games
                               connect through
                               Internet




                                                 12
  Services move to the cloud …




                  … and products become
                  platform neutral
People now
expect access
to digital
products
everywere and
on any device                             13
Location as
core of new
 services



              14
Lots of new services based on where people are




                                           15
I wonder where all the women are hanging out?




                                           16
One out of three mobile searches are local

                                  Night life in
                                  Oslo




                                           17
Google’s view




“The Holy Grail for local
advertising is location-
targeted coupons”
                                                          Mike Steib
                                                          Director of emerging
                                                          platforms, Google

                                                                                 18
http://www.mobilemarketer.com/cms/news/search/7850.html
That brings us a question:



Who will control the
largest database of
location-based offers in
Norway?

                             19
20
One thing we can expect




                          21
Disaggregation
    – and
 repackaging



                 22
Edited packages are split up into small pieces




Edited package as        The individual content
core                     piece as core?       23
Music records replaced with tunes and play lists




                                             24
Content is being repackaged
Information structure becomes key to success

          Topic       Date       Geo             Name of person
       Summary                   coordinates
                                                       Company name
 Coordinates on
 newspaper page                                         Type of article
                    Content without
    Version         metadata has                        Name of author

 Content elements   no value                            Priority
     Image info
                                                    Related content
     Copyright
                                                 List title
          Links     Multimedia    End of short
                                  version
Everything is
   social




                27
Facebook dominates in most countries




                                       28
Facebook is becoming the new hub




                                   29
And it is a source to know about our readers




                                           30
But what about this story?




                             31
We are all content producers



                       • 60 % have posted
                       photos online
                       • 15 % have posted
                       videos online
                       • 8 % create blogs




                                            32
In total blogs are as popular
as big media sites




                                33
Social shopping is growing fast




                                  34
Groupon is trying in Norway




                              35
Search is also becoming social




                                 36
Social gaming has become a huge industry




                                           37
New business
 models for
  content



               38
Who will find the smart model for user payment?




                                            39
Media companies face one huge challenge



              Most
            content is
            no longer
             scarce
          … and people want
              to share it                 40
People pay for more than just the content



          Unique          Unique
          Content         Convenience



  Unique            Unique       Unique
  Usefulness        Packaging    Experience



                                              41
Who will control the ecosystems for content?




             Content    Distribution




                  Technology


                                          42
  Who will control the ecosystems for content?

                                         Amazon
                                         Barnes & Noble
???
                                              Zinio
News Corp      Content    Distribution
                                              Press
Schibsted?                                    Display



                    Technology               Apple
                                             Google
                                                   43
2011 will be ”The year of experiments”




                                         44
                    Mobility and new
                      platforms




New business
  models                                  Localization
                      5 forces
                    shaping the
                    digital media
                     landscape

    Everything is                       Content is
       social                          fragmented


                                                         45
  Thank you!
  John Einar Sandvand
E-mail: jes@medianorge.no
 Phone: ++47-9915 8839
           Blog:
 http://www.betatales.com
     Twitter: @johnei
                            46

				
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posted:1/29/2011
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