British Petroleum

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					British Petroleum
Found in 1909, British Petroleum is currently the third largest global energy company. The company is
widely recognised as the first global energy company to call for action openly over climate change, as they
aim to excel their performance while caring for the environment and society.

The British Petroleum position on climate change covers six main points: A major issue- British Petroleum
accepts the findings of the Intergovernmental Panel on Climate Change that global warming is unequivocal
due to human activity. They accept that in order to avoid the dangerous consequences of climate change,
temperature increases will probably need to be limited to about two to three degrees Celsius above pre-
industrial levels. Collaboration required- Climate change is a global issue that requires all countries, all
sectors of industry and society at large to play their parts in addressing it. Tough decisions- Governments
need to make tough decisions to balance the pressures of climate change with those of economic
development and energy security. Driven by policy- The scale of change required to address the issue
means that it can only be achieved through government policy to drive emissions reduction and stimulate
investments in low-carbon technologies. Energy efficiency- Energy efficiency has a major role to play.
With technical improvements, changed attitudes and the right policies, a major reduction in energy use and
emissions can be achieved, often at very low cost. Innovation- Innovation is needed to address the
challenge. We will need to move some important existing technologies from demonstration phase to full-
scale implementation on a rapid timescale.

In 2002, the company committed that any increase in their operational Greenhouse Gas emissions by 2012
would be less than the benefits or their low-carbon products. It was confirmed in 2008 that the company
was on track to deliver this commitment. They have also decided to monitor each operation method to
assess their Greenhouse Gas emission performance to look for the most suitable practice and new
technologies that can be combined into their current operations.

Their five year performance and impact to the environment is shown below:

                                                                    2004    2005     2006    2007     2008
Direct carbon dioxide (CO2) e (Mte)                                 76.8    73.2     59.3    59.2     57.0
Indirect carbon dioxide (CO2) f g (Mte)                             9.9     13.9     10.1    10.7     9.2
Direct methane e (Mte)                                              0.23    0.23     0.24    0.20     0.21
Direct greenhouse gas (GHG) e (Mte CO2 equivalent(CO2e))            81.7    78.0     64.4    63.5     61.4
Flaring (E&P) (thousand tonnes of hydrocarbons)                     1,343   1,514    1,241   1,124    1,718
Sulphur dioxide (Kte)                                               126     124      106     99       64
Nitrogen oxides (Kte)                                               215     218      196     204      190
Non-methane hydrocarbons (Kte)                                      245     298      225     187      163
Discharges to water (Kte)                                           57      46h      71h     61       73
Fresh water withdrawal i(million cubic metres)                      493     479      342     326      341
Hazardous waste j (Kte)                                             159     237      270     170      199
Environmental and safety fines ($ million)                           4.8     56.0     2.5     22.5     1.1
Environmental expenditure ($ million)                                1,948   2,914    4,026   3,293    2,519
Customer emissions k (Mte CO2)                                       558     554      523     506      515

From the graph above, you can see that the British Petroleum has improved during the five year period, as
they have produced less harmful chemicals and waste into the environment.

The company’s strategy is to “Refine and Market”. They will continue to build their business around
advantaged assets in material and significant energy markets. They will invest in particular areas. For areas
related to decrease carbon emissions, they plan to invest in international business, which include lubricants
and petrochemicals. Additionally, they are planning to invest more to improve “Alternative Energy”, which
they are focusing as their investment activity in new energy technology and low-carbon energy business.
They believe that promoting “Alternative Energy”, will provide long-term options to meet energy demands
and provide British Petroleum with significant long-term growth potential. These will include wind, solar,
biofuels and carbon capture and storage methods.

In 2008, British Petroleum spent $1.4 billion in low-carbon energy, bringing a grand total of $2.9 billion
since “Alternative Energy” started in 2005. They have $5.1 billion more until they have reached their
commitment to invest $8 billion by 2015. They have increased their installed wind capacity to more than
1,000MW, increased their solar sales to 162MW, and also have invested in the making and development of
biofuels, including methods using ethanol from sugarcanes produced in Brazil.

The below is a graph showing demand growth per annum 2005-2030:

                                                 British Petroleum has several commitments and aims for
                                                 each of the three areas of “Alternative Energy”. For wind
                                                 energy, they aim to “grow its wind business rapidly to
                                                 become one of the leading project developers in the US by
                                                 2015 through focused investment”. For their solar strategy,
                                                 they are going to “invest in lower cost manufacturing to
                                                 drive down costs for consumers and enable energy from
                                                 their products to compete with conventional sources of
                                                 electricity”. For their biofuels business, they “focus on
                                                 producing, developing and researching sustainable
                                                 biofuels which have environmental benefits and contribute
                                                 to the security of energy supplies.”

                                                 As China is one of the fastest developing countries and is
                                                 contributing in carbon emissions tremendously, British
Petroleum has raised awareness in the Guangdong Science Centre. The Solar Sail is a Solar project created
by a team of British Petroleum members. The steel frame slants and curves into the sky, with material and
solar modules stretching across it to form a shape similar to a sail catching the wind. The Solar Sail does
not only generate electricity which benefits the local community, but it is also a reminder for passersby to
reduce carbon emissions.
Cathay Pacific
American Roy C Farrell and Australian Sydney H de Kantzow founded Cathay Pacific Airways in Hong
Kong on 24 September, 1946. It currently is the largest Hong Kong based airline, and is managed by Swire
Group. Ltd.

Dragonair and Air Hong Kong are both subsidiaries of the Cathay Pacific Group, with Air Hong Kong
being a joint venture between the airline and DHL. Dragonair was bought in 2006. Furthermore the new
4.8 billion dollar (HKD) Cathay Pacific Cargo terminal facility will be completed by 2011, however the
interesting thing about this is that Cathay Pacific has allowed all cargo carriers using the airport to also use
the facility; a service charge for its use is not stated on its website.

Interesting facts:
   - Cathay pacific cargo make up approximately 30% if the companies revenue
   - Cathay Pacific currently carries roughly 1 million passengers each month alone, which is a significant
     increase to the 1 million passengers they carried in the year 1973.
   - They currently operate 122 aircraft and have 37 aircraft on order.
   - They offer flights to 155 destinations in 36 different countries and regions.

Aircraft operated by Cathay Pacific              122        Average age of passenger aircraft in             10.2
                                                            service                                         years
Boeing 777-300                                    12
                                                            Firm orders                                37
Boeing 777-300ER                                  10
                                                            Aircraft types                               Total
Boeing 777-200                                     5
                                                            Airbus A330-300                                 6
Boeing 747-400                                    23
                                                            Boeing 777-300ER*                               20
Boeing 747-400 BCF                                11
                                                            Boeing 747-8F**                                 10
Boeing 747-400F                                    6
                                                            Boeing 747-400ERF*                              1
Boeing 747-400ERF                                  5
                                                            Total orders                                    37
Boeing 747-200F                                    3

Airbus A340-300                                   15

Airbus A330-300                                   32

Major Shareholders include:
Swire Pacific Limited                              39.92%

CITIC Pacific Limited                              17.46%

Air China Limited                                  17.46%
Company Aims:

FLY Green Programme:

Since 1998 their fuel efficiency has improved by 20%, both for services provided in the air, and on the
ground (including offices and other ground procedures). Furthermore noise pollution has been claimed to
be reduced as well. However we must take into account that as technology from the air industry improves,
so will the amount of engine noise that is produced, therefore this claim should not be credited to Cathay
Pacific itself.

Cathay Pacific currently has a FLY greener carbon offset programme (similar to those of many major
airlines). This is optional for passengers to use their ASIA airmiles or Cash to contribute to the scheme. A
carbon offset programme is a scheme that allows passengers to pay extra for their plane tickets, which in
turn is put to use in funding sustainable ways of energy production or other forms of activity that benefit
the environment. FLY greener currently supports a wind farm near Shanghai only which in comparison to
other competition such as Virgin Atlantic, this airline is seriously lacking development in this area no
matter how well the website advertises it.
Greenpeace HK
Greenpeace is…
    An independent, non-profit organization that relies on the voluntary donations of millions of
    A role-model that proves carbon neutrality is doable.
    Celebrating its 38th birthday this year. It was initially founded in Canada, to oppose the USA
      testing nuclear devices in Alaska.
    A believer that peaceful action, careful reaserch and lobbying are the keys to changing the masses’s
      attitude and behaviour towards the protection and conservation of the environment.
    Of global presence, with offices in 46 different countries worldwide. All campaigns locally for
      positive change to protect the natural world and promote peace.

Greenpeace aims to…
    Revolutionise human energy usage, in order to tackle climate change.
    Defend ocean wildlife.
    Protect ancient forests and thier depending communities from deforestation.
    Make the world a more peaceful place, without nuclear threat and oil wars.
    Promote sustainable agriculture.

Past environmental actions
    Protested against an expansion of the Heathrow airport (link). They had a “Paper plane flashmob”
       outside the building of the Department of Transport and managed to delay the plans (link)
    “Quit Coal” – Greenpeace blocked coal shipments in an attempt to prevent the spread of coal power
       plants. Activists created a banner that read “Quit Coal”.
    A guide on saving the climate (“Join the Energy Revolution”). Teaches you how to save energy at
       home, in the bathroom, when cooking, etc.
    Accusing G8 of not cutting down carbon (link link)
    Energy efficient lightbulbs – encouraging people to use CFL (Compact Fluorescent Lightbulbs)
    Prevent aviation industry from emitting too much carbon (eg. Heathrow airport link)
    Road transport – promoting cleaner alternatives to fuels
    No to coal
    No to nuclear
    International negotiations
           - eg. UN Climate Talks – At the 2007 UN Climate Talks in Vienna, Austria, Greenpeace
               activists protested to prevent global average climate rise within 2ºC. They also reminded
               governments to honour their promises made 15 years ago to prevent global warming.
               Greenpeace demanded 50% global reductions in carbon emissions by 2050, based on the
               average global temperature in 1990. It also wanted developing countries to cut at least 30%
               of their carbon emissions by 2020, and 80% by 2050, according to the temperature in 1990
               as well.
    Kyoto Protocol
           - Greenpeace produced an excellent and feasible proposal to stop deforestation, which
               accounts for about 20% of greenhouse emissions, for the Kyoto Protocol. The proposal
               raised funding of several billion US$ per year.
Reducing Carbon Emissions:
    Greenpeace has helped many companies become carbon neutral.
    Greenpeace pressures many nations and companies to be more carbon efficient.
    Greenpeace does not only promote carbon reduction, they practice what they preach! Greenpeace is
      carbon neutral, they organise transport, redesign headquaters etc. to minimise use of fossil fuels.
    If unavoidable, Greenpeace recompensate by planting trees.
    Greenpeace finds CHP (combined heat and power), renewable energy sources (e.g. solar and wind)
      and individual generators in each building.


Address (HK): 8/F, Pacific Plaza, 410-418 Des Voeux Road West, Hong Kong
Tel :    +852 2854 8300
Fax :    +852 2745 2426
Hong Kong and Shanghai Banking Corporation (HSBC)
       - The world’s local bank

Hong Kong and Shanghai Banking Corporation (HSBC Holdings plc) is
‒ A global international banking and insurance company that operates in many countries across the world.
‒ A public limited company. This means that the company has shares in the stock exchange that is
   purchasable to the public.
‒ Its mission statement: “We aspire to be one of the world's great specialist banking groups, driven by
   commitment to our core philosophies and values".
‒ It has banks across the Americas, Asia-Pacific, Europe and Middle East and Africa.

Brief Company History and Facts
‒ Began as “Hong Kong and Shanghai Banking Corporation” in Hong Kong in 1865. Originally
   headquartered at 1 Queens Road Central, Hong Kong.
‒ During World War II, HSBC’s chief manager and his designated successor died as prisoners of war.
   HSBC survived under the board of the London Advisory Committee.
‒ After the war, the position of Chief Manager was taken by Arthur Morse and HSBC’s head office was
   quickly restored.
‒ During the 1980’s the company mainly focused on expansion in the USA and UK.
‒ In 1991, HSBC Holding plc was founded for the entire group, and HSBC first starts registering stocks
   onto the stock exchange.
‒ In 1993, HSBC changed its headquarters to London: 10 Lower Thames Street, London, where is
   currently resides.
‒ It’s acquisitions include Hang Seng Bank, Hong Kong (1959), Laiki Bank, Limassol (1971), The Saudi
   British Bank, Ridayh (1978) and CCF SA, France (2000) to name but a few.
‒ In February 2008, HSBC was named Hong Kong’s most valuable brand by The Banker Magazine.
‒ In April 2nd HSBC was the fourth largest bank in the world, second largest in terms of sales and first in
   terms of profits according to Forbes.

In terms of the Environment
‒ HSBC has a separate branch called the “HSBC Climate Partnership” – a five year partnership with The
    Climate group to tackle the threats of climate change.
‒ Green electricity is purchased by HSBC to reduce its carbon emissions. For instance, in 2006, HSBC
    bought clean energy equivalent to a third of its electricity consumption in the US.
‒ To reduce the effect of carbon emissions, HSBC participates in “carbon offset projects”, seeking
    sources of renewable energy rather than burning rich fossil-fuels e.g. coal, oil and gas.
‒ HSBC has also sponsored various environmental programs.

Recently (in the news)
‒ HSBC is the first bank to commit to going carbon neutral – planting trees, reducing energy use, buying
   green electricity and cutting carbon dioxide flows in an attempt to reduce its environmental impact,
‒ HSBC supports “car-free day” to reduce carbon emissions, from
‒ HSBC holds “Climate Concert” in Lebanon. From,
    HSBC’s achievements in the environmental sector
‒   In 2005-2007, HSBC achieved its targets of
    reducing waste and carbon emissions and nearly
    achieved its targets set for energy consumption
    and water consumption – a significant
    achievement for a global bank operating in many
    different countries of the world.
‒   HSBC has also attempted to reduce its carbon
    emission footprint by building environmentally
    friendly branches. Three examples include:
        Zero carbon branch (Greece, New York).
          This branch incorporates technologies such
          as the use of solar panels, geothermal
          heating and cooling, ‘intelligent’ lighting
          systems and rainwater recycling to reduce its
          carbon emissions footprint.
        Global Technology Centres (India). 2
          centres     dedicated       to   researching
          environmentally-friendly technology for the
          entire HSBC company to reduce energy and
          water consumption, and CO2 Carbon
        Organic waste-processing, (Hong Kong).
          The branch has ‘organic waste-processing’ machines installed to reduce waste sent to landfills. It
          benefits HSBC, saving US$1,200 per annum through reduced waste disposal costs.

What HSBC plans to achieve environmentally and how they plan to reduce Carbon Emissions
‒ In 2008-2011, HSBC has set targets to reduce:
       Electricity Consumption by 8%
       Carbon Emissions by 6%
       Water Consumption by 11%
       Energy Consumption by 10%
‒ HSBC plans to reduce its carbon emissions by measuring its carbon footprint, reducing energy
    consumption (which is the above), buying more green electricity and offsetting its remaining CO2
    emissions (Carbon Management Plan.)
- ‘Green electricity’ refers to environmentally-friendly ways of obtaining electricity e.g. through wind
(wind farms), solar (solar panels), and hydro-power.

Information References

Picture References - HSBC
in the Environment logo - HSBC logo
Inter-Continental Hotel
Some hotels from the Inter-Continental Hotel chain and affiliated brands, like the Hotel Indigo in San
Diego, follow green policies quite stringently. They are built off recycled non-hazardous materials from
local landfills, and are within walking distance to local transportation, so as to reduce the necessities of
travelling by car and therefore damaging the environment. They also introduce green roofs, which contain
plants and herbs such as basil, spearmint, and other materials. This can not only be used in the in-hotel bars,
but also reduce the necessity of using heating or air-conditioning, which is a step towards a greener planet.
There are compost bins around the hotel, and promote recycling, which results in less waste being sent to
landfills and overall filling up valuable space. They also have an energy-efficient yet aesthetically pleasing
design which allows light to filter in, thereby reducing the amount of lighting required and overall reducing
the carbon footprint of the hotel chain.

Overall, the Inter-Continental Hotel chain has been active in green efforts and many branches are LEED
(Leadership is Energy and Environmental Design) certified, showing their commitment to ensuring a
healthier planet. In Nairobi, Inter-Continental has applied highly effective policies in trying to reduce the
carbon footprint and overall make the branch more energy-efficient. They installed a capacitor bank, trying
to prevent voltage loss from the national power grid, and this has substantially reduced the energy
expenditures of the hotel. Twin-speed motors were installed in the cooling systems of the air-conditioning,
so, in times of low air-conditioning demand, it runs at a lower speed, thereby reducing power expenditure
and waste of energy.

In 1992, Inter-Continental Hotel chains played a major part in a meeting of leading hotel chains across the
world in an attempt to address the major issue of excessive energy expenditure and waste. Also, Inter-
Continental Chicago actually has a mantra which states: "We, the staff and leadership of InterContinental
Chicago, are committed to doing our part to preserve our most precious of resources - the world we share.
We will strive to create harmony between our environmental responsibility." They give out bicycle rentals
to reduce the use of motorized transportation, and donate scraps from meals and the such to local
composting sites. They distribute seeds to employees to promote giving back to the environment.
Furthermore, they use the heat garnered from solar panels to help heat water in the hotels, which help
greatly reduce energy expenditures and usage of fuels.

As of November 2008, all of the branches of the Inter-Continental Hotel chain in French Polynesia are
Green Globe Certified, which is an impressive feat. All four of these branches have shown consistent drive
to be environmentally, socially and economically sustainable. They utilize things such as environmentally
friendly cleaning and chemical products, all of which are small steps towards improving the environment,
but cumulatively, are having a significant effect. One of the branches uses a unique, one-of-a-kind air-
conditioning system which runs with deep sea water, which reduces energy consumption significantly. The
branch also uses wood from sustainable forest plantations in their public areas and villas. They use solar
power panels to help sustain and shoulder some of the electricity burden of the hotel, and all of this helps
sustain the environment.

A branch in Washington DC uses 100% wind power to help cover it’s energy requirements, making it one
of the most energy efficient hotel branches in the world. Over the past 5 years, the branch has decreased
electricity consumption by 12 percent, despite a rise in occupancy, which is a significant achievement. By
using water-free urinals, they saved over one million gallons of water, which is another significant
achievement. They have contributed to wells in Africa, as well as helping some of the native families living
on the South Dakota reserves. They use 100% sustainable goods whenever possible, which helps them
reduce the strain on the environment.
In April 2008, Inter-Continental Hotels launched an initiative for the world’s first 100 percent ecologically
friendly hotel. They use a rainwater harvesting system to supply water to the toilets in the hotel, which has
resulted in large savings in water consumption. They use recycled glass to help produce their windows,
which helps preserve the environment. They have also made furniture and fittings out of recycled materials.
They have made steps towards donating all non-perishable food to food banks or charities, showing care to
those less fortunate in developing, third-world countries. They collect oil from household waste to use as
renewable bio fuels, instead of using non-sustainable, non-renewable fossil fuels. Scraps are collected and
composted to provide easily available power sources which are also sustainable. All showerheads have a
low-flow option so that customers have the option of cutting back on water expenditure. Toilets are also
dual-flush, which helps in reducing water consumption.
TATA Motors

Facts about TATA Motors

      TATA Motors is part of TATA Group
      TATA Motors were founded in 1945, by JRD Tata
      The current chairperson is Ratan Tata
      TATA Motors is India’s largest automobile company, and the 21st largest worldwide
      In 2008 – 2009, TATA Motors had standalone revenues of 5.5 billion USD
      The company employs 23,000
      4 million TATA Motors vehicles are on India’s roads
      TATA Motors’ vision is to be “best in the manner in which we operate, best in the products we
       deliver, and best in our value system and ethics”
      TATA Motors was the first company from the Indian engineering sector to be listed on the New
       York Stock Exchange in 2004
      TATA Motors’ headquarters are in Mumbai, India
      The company has manufacturing bases in Jamshedpur, Pune, Lucknow, Pantnagar, and Dharwad
      The company is planning another plant in Sanand
      TATA Motors established an alliance with Fiat Group Automobiles in 2005 to use a new plant in
       Ranjangaon to produce both TATA Motors and Fiat vehicles. TATA Motors also markets Fiat
       vehicles in India
      TATA Motors has subsidiary and associate companies in the UK, South Korea, Thailand and Spain

What TATA Motors has done for the environment

TATA Motors is a signatory of the United Nations Global Compact, which requires them to take initiatives
to support the environment.

      TATA Motors claims that it spends 2% of its sales revenue on Research and Development
      TATA Motors has used clean engines in their products since 1992
      TATA Motors provides a free take-back service to recycle their
       products at the end of their working lives
      TATA Motors unveiled its TATA Nano in January 2008; the Nano is a
                                    very inexpensive miniature car which has
                                    been designed to produce less emissions
                                    than the traditional vehicles in India
                                 In 2008, TATA Motors developed an electric car called the TATA
                                    OneCAT; the car runs on electricity rather than petrol, and can be
                                    plugged in using a standard plug
      The company uses extended-life lubricants and ozone-friendly refrigerants
      TATA Motors has planted around 4 million trees across India
      At its Pune plant, TATA Motors treats its waste water and conserves it in a lake, attracting birds and
       recovering the ecosystem
      TATA Motors requests their supplying companies to package their materials in other materials other
       than wood
TATA Motors also has several projects to continue their effort to conserve the environment.

      TATA Motors plans to develop a car which would run on compressed air
      TATA Motors now aims to create cars which are made up of nearly 100% plastic, making the car
       lighter and thus saving fuel
      The company will also develop the use of carbon fibre in their cars

Image credits:

TATA Motors logo:
TATA Nano photograph:
TATA OneCAT photograph:
The Pro Social-Democracy Civic Party of Hong Kong
Party structure and general policy
The Civic is the third largest political party in the Hong Kong Legislative Council. It was founded on 19th
March 2006. The party aims to promote democracy and social justice by the protection of individual rights,
sustainable development, a healthy environment and a rich cultural life. The party is set up across Hong
Kong in district councils and its agendas are separated into five policy branches. The Environment and
Sustainable Development branch is chaired by Michael Kwok.

Environment and Sustainable Development branch policy
Land use and town planning is a major focal point for Hong Kong. The use of environmental resources
should be regulated with a strong concern for future generations, whose need for a rich and beautiful
environment is as strong as the current. The assimilative capacity of Hong Kong's environment is close to
its limits on many fronts, in respect of air quality, fresh water supply, harbour reclamation and disposal of
waste on land.

In 2008, The Party published 13 Policy Submissions on topics including health care reform, fair
competition, public open space and air pollution problem. The Party also launched the “Green New Deal”
100-day Plan in response to the need for a diversified economy, community aspiration for a better
environment and the public outcry for a fair deal for all. In response to the call on Green New Deal, a
Policy Roundtable was held on 28th February 2009. Experts and environment groups delivered presentation
on energy revolution, clean energy, green transport, green building, waste management and land use. On
19th March, the Civic Party announced the “Green New Deal” 100-day Plan, which covers five board areas:
energy for health, green buildings, sustainable transport, circular economy and resource productivity.

Green New Deal
If the Government fully implements the proposed 24 policy actions, in three years’ time Hong Kong people
can benefit from the reduction of 1/2 road-side pollution, 20% of Hong Kong people can safely use public
bikes or walk to work, all households can together cut their electricity bill by at least $3 billion. In 10 to 12
years’ time, temperature in metro areas will drop as a result of urban greening and energy conservation,
extension of landfill areas will no longer be necessary, the New Territories will enjoy vibrant growth
because of a secondary city centre, and illegal dump sites and temporary storage areas will become history.
Civic Party’s proposal also include the issue of a $2000 “Green Economy Voucher” to each household to
encourage the installation of renewable energy or energy-saving devices, and a $200 “Green Light
voucher” per adult to incentivize the switch to energy-saving light bulbs.

The Civic Party Website:
General Electric
General Electric is a global infrastructure, finance and media company. GE invents new technology and
makes it available to people around the world. GE does not have a mission statement, but its operating
philosophy and business objectives differ each year and are clearly expressed each year in the Letter to
Shareowners, Employees and Customers in the Annual Report. GE's values and actions are Imagine, Solve,
Build and Lead. The corporate vision at GE is 'We bring good things to life'.

GE was founded by Thomas Edison over 130 years ago. 1876, Thomas Edison opened a laboratory, and
invented the electric lamp. By 1890, Edison established the Edison General Electric Company by bringing
his various businesses together. In 1892, Edison General Electric Company merged with the Thomson-
Houston Company to form the General Electric Company. Several of Edison's early business offerings are
still part of GE today, including lighting, transportation, industrial products, power transmission, and
medical equipment.

Over the years, GE scientists have amassed thousands of patents, and two Nobel prizes: Irving Langmuir
won the Nobel Prize in Chemistry in 1932 and Ivar Giaever won the Nobel Prize in Physics in 1973.

Goals and Achievements
GE's overall aim is to invent new technology products to improve people's lives.

Recently, they have worked on different projects to reach their aim. One of these is ecomagination, where
they aim to introduce new technology to reduce carbon emission and help the environment, achieve
reductions in water use, use energy more efficiently, help the climate, etc. After 5 years, the project has
been successful so far. GE reduced their greenhouse gas emissions intensity on a revenue basis by 30
percent by 2008. GE also grew revenues of ecomagination offerings by 21 percent, to $17 billion; and
increased their investment in the research and development of clean tech solutions by 25 percent, to
$1.4 billion.

GE plans to continue the project in different ways.

Their latest project, healthymagination, promotes health for everyone, and aims to make sustainable health
a reality through innovative technology and services focused on addressing three critical needs: lowering
costs, touching more lives and improving quality. They aim to reduce by 15% the cost of many procedures
and processes with GE technologies and services; increase by 15% people's access to services and
technologies essential for health, reaching 100 million people every year; and improve quality and
efficiency by 15% for customers through simplifying and refining healthcare procedures and standards of
care, all by 2015.

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