Schererville, IN 46375 H: 219.865.2566
Senior-Level Marketing, Communication, & Operations
Consumer, Manufacturing & Retail, Non-profit
Dynamic operations, sales and marketing management career building and leading top-producing partnerships and
sales initiatives spanning 500 retail outlets and 75,000 customers daily. Expert skills in customer loyalty, strategic
planning, key account management, channel development, team leadership and mentoring within direct and indirect
selling environments. Personal record of top-digit gains in revenues and market share ratings for competitive multi-
million dollar markets. Creative and decisive with strong organizational talents.
Sales Team Leadership / Financial Optimization / Team Building & Motivation / Lifecycle Strategies
Territory & Distribution Alignment / Negotiations & Proposals / New Business Development
Project Management / Client & Vendor Relations / Consumer Behavior Modeling / Customer Relations
The Lutheran Magazine, Chicago, IL 2005 to Present
$80M non- profit organization with a national denomination of more than 4 million.
Marketing Director & Publishing Manager
Manage operations, brand awareness, marketing and sales for multiple publications in national market.
Spearhead key aspects of contract coordination and negotiation for subscription fulfillment. Communicate
product strategies to 10,000 national contacts increasing visibility through marketing campaigns, direct sales
and outreach programs.
Improved brand awareness and core retention 22% with communication plan involving web strategies,
direct mail, loyalty promotions and extensive community outreach campaign.
Inverted 8% annual sales volume decrease and improved market utilization 15% with evaluation of
historical sales and market demographics followed with national campaign using direct mail, special
events, improved public relations.
Boosted advertising revenue 6% and circulation rate 9% by developing multi-tier pricing strategies and
implementation of premium price points, including value-added and web incentives.
Increased revenue 10% with new products by identifying potential and implementing marketing
communications through web strategies, direct mail and strategic alliances with end-users.
Reduced variable production expenses $200K as a result of identifying expense drivers and
implementing margin improvement plans.
The Times, Munster, IN 2004 to 2005
$80M newspaper publisher with 85,000 daily and 95,000 Sunday subscribers.
Recruited to highly visible position tasked with spearheading financial turnaround for underperforming
operations. Accountable for revitalizing sales, service, collections and distribution of product with $16M in
revenue and $7M in annual expenses. Supervised multi-site operations with 4 direct reports, 55 down-line
employees and 350 independent contractors.
Elevated brand awareness in highly competitive market through strategic alliances with market
advertisers, product sampling and special event marketing.
Bumped consumer sales 5% over prior years by developing forecasting model, executing market
segmentation and applying strategic sales plan based on demographics.
Increased revenue 5% through analysis of price elasticity to service and demographic variables,
implementation of market-based pricing tiers, control of sales incentives and inventory management.
Reduced distribution expenses $65K, improved bad debt write-offs $50K and spurred customer retention
20% by establishing execution benchmarks and managing by accountability performance objectives.
Curt Peterson - Page Two
Portland Press Herald & Sunday Maine Telegram, Portland, ME 2000 to 2004
$75M Statewide newspaper publisher.
Vice President & Circulation Director
Joined organization to lead marketing and sales activities for $15M in revenue operation and $7M expense
budget. Supervised 4 direct reports, 52 down-line employees and 400 independent contractors.
Increased sales volumes 11% through market research, analysis and implementation of tactical sales
promotions, including strategic partnerships with retailers and advertisers
Amplified revenue $200K by developing a market data base and leading new product initiatives with
analysis, campaign roll-out and creation of new vertical sales channels.
Improved department efficiency 10%, increased customer satisfaction 15% and propelled core retention
8% by implementing performance management standards in unionized department.
Slashed expenses $175K by reengineering distribution and operations of circulation department,
including minimizing route deliveries, realigning territories, streamlining delivery patterns and negotiating
Duluth New Tribune, Duluth, MN 1994 to 2000
$50M newspaper publisher spanning a three-state territory (MN, WI, and MI).
Circulation Sales Director
Held directly accountable for strategic leadership of circulation department related to $10M in revenue.
Supervised 3 direct reports, 40 employees and 400 contractors.
Received top-level customer satisfaction rating by improving customer relationship with direct mail,
telemarketing and loyalty promotions.
Increased total revenues $300K by developing a marketing data base strategy.
Orchestrated operations and circulation into new geographic markets through market analysis, strategic
planning, marketing campaigns and budgeting of operations and distribution activities.
Enhanced brand recognition through special event campaigns, strategic alliances and major
Additional prior experience includes role as Regional Sales Manager and Field Sales Manager at The
Chicago Tribune; recognized for contributions that boosted field sales volume 12% in mature market;
conducted industry training seminars in Product Life strategies, customer service and loyalty as well as retail
and consumer sales strategies.
Keller Graduate School of Management – Chicago, IL
B.S., Business (minor concentration in Accounting)
Governors State University – Park Forest, IL
American Marketing Association
Community Leadership School
Portland Downtown Business Council
Suburban Postal Customer Council
Audit Bureau Rules Committee
Circulation Management Association Board Member