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Curt Peterson has a dynamic operations, sales and marketing management career building and leading top-producing partnerships and sales initiatives spanning 500 retail outlets and 75,000 customers daily. He possesses expert skills in customer loyalty, strategic planning, key account management, channel development, team leadership and mentoring within direct and indirect selling environments. Curt has a personal record of top-digit gains in revenues and market share ratings for competitive multi-million dollar markets. He is creative and decisive with strong organizational talents.
Curt Peterson email@example.com Schererville, IN 46375 H: 219.865.2566 Senior-Level Marketing, Communication, & Operations Consumer, Manufacturing & Retail, Non-profit Dynamic operations, sales and marketing management career building and leading top-producing partnerships and sales initiatives spanning 500 retail outlets and 75,000 customers daily. Expert skills in customer loyalty, strategic planning, key account management, channel development, team leadership and mentoring within direct and indirect selling environments. Personal record of top-digit gains in revenues and market share ratings for competitive multi- million dollar markets. Creative and decisive with strong organizational talents. Sales Team Leadership / Financial Optimization / Team Building & Motivation / Lifecycle Strategies Territory & Distribution Alignment / Negotiations & Proposals / New Business Development Project Management / Client & Vendor Relations / Consumer Behavior Modeling / Customer Relations PROFESSIONAL EXPERIENCE: The Lutheran Magazine, Chicago, IL 2005 to Present $80M non- profit organization with a national denomination of more than 4 million. Marketing Director & Publishing Manager Manage operations, brand awareness, marketing and sales for multiple publications in national market. Spearhead key aspects of contract coordination and negotiation for subscription fulfillment. Communicate product strategies to 10,000 national contacts increasing visibility through marketing campaigns, direct sales and outreach programs. Improved brand awareness and core retention 22% with communication plan involving web strategies, direct mail, loyalty promotions and extensive community outreach campaign. Inverted 8% annual sales volume decrease and improved market utilization 15% with evaluation of historical sales and market demographics followed with national campaign using direct mail, special events, improved public relations. Boosted advertising revenue 6% and circulation rate 9% by developing multi-tier pricing strategies and implementation of premium price points, including value-added and web incentives. Increased revenue 10% with new products by identifying potential and implementing marketing communications through web strategies, direct mail and strategic alliances with end-users. Reduced variable production expenses $200K as a result of identifying expense drivers and implementing margin improvement plans. The Times, Munster, IN 2004 to 2005 $80M newspaper publisher with 85,000 daily and 95,000 Sunday subscribers. Circulation Director Recruited to highly visible position tasked with spearheading financial turnaround for underperforming operations. Accountable for revitalizing sales, service, collections and distribution of product with $16M in revenue and $7M in annual expenses. Supervised multi-site operations with 4 direct reports, 55 down-line employees and 350 independent contractors. Elevated brand awareness in highly competitive market through strategic alliances with market advertisers, product sampling and special event marketing. Bumped consumer sales 5% over prior years by developing forecasting model, executing market segmentation and applying strategic sales plan based on demographics. Increased revenue 5% through analysis of price elasticity to service and demographic variables, implementation of market-based pricing tiers, control of sales incentives and inventory management. Reduced distribution expenses $65K, improved bad debt write-offs $50K and spurred customer retention 20% by establishing execution benchmarks and managing by accountability performance objectives. Curt Peterson - Page Two Portland Press Herald & Sunday Maine Telegram, Portland, ME 2000 to 2004 $75M Statewide newspaper publisher. Vice President & Circulation Director Joined organization to lead marketing and sales activities for $15M in revenue operation and $7M expense budget. Supervised 4 direct reports, 52 down-line employees and 400 independent contractors. Increased sales volumes 11% through market research, analysis and implementation of tactical sales promotions, including strategic partnerships with retailers and advertisers Amplified revenue $200K by developing a market data base and leading new product initiatives with analysis, campaign roll-out and creation of new vertical sales channels. Improved department efficiency 10%, increased customer satisfaction 15% and propelled core retention 8% by implementing performance management standards in unionized department. Slashed expenses $175K by reengineering distribution and operations of circulation department, including minimizing route deliveries, realigning territories, streamlining delivery patterns and negotiating distributor rates. Duluth New Tribune, Duluth, MN 1994 to 2000 $50M newspaper publisher spanning a three-state territory (MN, WI, and MI). Circulation Sales Director Held directly accountable for strategic leadership of circulation department related to $10M in revenue. Supervised 3 direct reports, 40 employees and 400 contractors. Received top-level customer satisfaction rating by improving customer relationship with direct mail, telemarketing and loyalty promotions. Increased total revenues $300K by developing a marketing data base strategy. Orchestrated operations and circulation into new geographic markets through market analysis, strategic planning, marketing campaigns and budgeting of operations and distribution activities. Enhanced brand recognition through special event campaigns, strategic alliances and major sponsorships. Additional prior experience includes role as Regional Sales Manager and Field Sales Manager at The Chicago Tribune; recognized for contributions that boosted field sales volume 12% in mature market; conducted industry training seminars in Product Life strategies, customer service and loyalty as well as retail and consumer sales strategies. EDUCATION: M.B.A., Marketing Keller Graduate School of Management – Chicago, IL B.S., Business (minor concentration in Accounting) Governors State University – Park Forest, IL PROFESSIONAL DEVELOPMENT: American Marketing Association Community Leadership School Portland Downtown Business Council Suburban Postal Customer Council Audit Bureau Rules Committee Circulation Management Association Board Member
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