CIS 180

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					                                                                                                             Latest Revision: 3/11/04
                                                               COURSE OUTLINE
                                                                                                             Board Approval: 3/23/04
                                                              Palo Verde College
                                                      One College Drive, Blythe, CA 92225
       Palo V College                                           (760) 921-5500

1. Completed by the Course Initiator: Linda Martin

    Subject Area and Course Number:                          Course Title:
    CIS 180                                                  STARTING A WEB BUSINESS
    New Course       Revised      Updated            Static ID   I18001      TOP Code 070100                   Credit Status Request
                                                                                                               For Credit-Degree applicable
    Classification Code                          SAM Code                                                      Course prior to college level
    I=Occupational Education                     C=Clearly occupational                                        Choose one:
    Noncredit category                                        Meets a unique need:      Course duplicated:        Demand/Enrollment Potential:
    Choose one:                                               Yes        No             Yes       No              Yes          No
    Transfer request                                     Articulation request:
    B = CSU                                              UC              CSU              CSU-GE                 IGETC             CAN

2. Curriculum Committee Approval Date: 3/11/04

3. After Curriculum Committee approval, to be completed by the Office of Instruction:

                                                                     ARTICULATION APPROVAL STATUS
                                                    Not                                Approval     Approval
         Approval Pending                                         Date of Submission                                      Date Approved
                                                  Requested                            Pending       Denied


This course provides the student with the knowledge required to set up an Internet based business. The student will learn the key business elements
of planning and starting an e-business. The class covers the important business concepts needed for sound Web site development. Emphasis is on
analysis and understanding of good site design rather than hands-on technical skills.

         UNITS: 3     HOURS: Lecture: 3        Laboratory:             Clinic/Field:



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                                                                                                          CIS 180, Starting A Web Business
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Upon successful completion of the course the student will be able to:

         1.       Provide an introduction to electronic commerce.
         2.       Introduce technologies and tools commonly used to implement and manage commerce-enabled Web sites.
         3.       Students will be able to create an e-business plan.
         4.       Discuss effective Web design techniques.
         5.       Define security issues.


1. Outline of Topics:

      1. Understanding the New Internet Economy
                 a.       Internet and Web demographics
                 b.       E-business advantages and disadvantages
                 c.       E-business Models

      2. Defining Your E-Business Idea
                 a.      Factors affecting e-business success
                 b.      Web marketing
                 c.      Exploiting e-business advantages

      3. Traditional and Electronic Payment Methods
                  a.       Checks and money orders
                  b.       Consumer credit, debit, and charge cards
                  c.       Electronic credit, charge, and debit card payments.
                  d.       Security for credit, debit, and charge card processing
                  e.       Credit, debit, and charge card fraud

      4. Creating an E-Business Plan
                  a.      Vision and mission statements
                  b.      Business description
                  c.      Products and services
                  d.      Industry analysis
                  e.      Marketing plan
                  f.      Operations plan
                  g.      Financial plan
                  h.      Management plan
                  i.      Issues analysis and critical risks
                  j.      Exit strategies

      5. Building Your E-Business
                 a.      Start-up financing
                 b.      Legal issues
                 c.      Selecting the technology
                 d       Identifying technology service providers

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                                                                                                               CIS 180, Starting A Web Business
                                                                                                                                    Page 3 of 4
      6. Designing an E-Business Web Site
                 a.      Setting Web site goals and objectives
                 b.      Analyzing the Web site’s structure
                 c.      Recognizing effective Web design
                 d.      Identifying Web development tools
                 e.      Testing and maintaining a Web site

      7. Defining Security Issues
                 a.        Network and Web site security risks
                 b.        Transaction security and data protection
                 c.        E-business security providers

      8. Understanding Back-End Systems
                 a.      Business records maintenance
                 b.      Backup procedures and disaster recovery plans
                 c.      Order fulfillment process

      9. Launching Your E-Business
                 a.      Marketing an e-business
                 b.      E-business advertising
                 c.      Benchmarking a Web site
                 d.      Using on-line measurement tools

2. Examples of Reading Assignments:

      A chapter from the textbook is assigned each week.

3. Examples of Writing Assignments:

        Projects and laboratory assignments require students to produce written copy to demonstrate understanding of concepts.

4. Appropriate Assignments to be completed outside of class:

        1. Students will read approximately 50 pages per week from the textbook.
        2. Students will be required to complete projects and laboratory assignments

5. Appropriate Assignments that demonstrate critical thinking:

        1. The students in this course are required to absorb a large amount of detailed information and also to demonstrate the use of the
           computer as a problem solving device through the use of application programs.
        2. Students will determine how to utilize software to resolve laboratory and examination problems.
        3. Projects will require students to generalize and extend the concepts from lectures to solve broader and more difficult assignments
           outside of class.

6. Other Assignments:

Distance Education: Other assignments for Distance Education may include computer-based technology, Internet-based research and response
projects, and/or collaborative home-school-community projects.


        The basis for assigning students grades in the course include:
        1. Assignments
        2. Mid-term Examinations
        3. Final Exam or Project

Distance Education: Distance Education methods of evaluation of student performance may include quizzes, exams, writing assignments, and
portfolio projects.
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                                                                                                                                                      Page 4 of 4


          1.   Lecture
          2.   Demonstration
          3.   Laboratory
          4.   Directed study

Distance Education: Instructor-student contact in Distance Education sections is maintained through various means, including but not limited to,
telephone, e-mail, conventional mail correspondence, face-to-face review sessions, courier, and office hour conferencing. Distance Educational
instructional technologies may include reading responses, videos, synchronous and a-synchronous chat or messaging, response forms, and progress


(List typical or required primary sources, texts, and other materials; or reference college bookstore computerized listings, etc.)

       Creating a Winning E-Business by Napier, Judd, Rivers and Wagner


COURSE INITIATOR:                                                                           DATE:

LIBRARY:                                                                          DATE:

CHAIR OF CURRICULUM COMMITTEE:                                                              DATE:

SUPERINTENDENT/PRESIDENT:                                                                  DATE:

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