Berendsen plc (BRSN) - Financial and Strategic SWOT Analysis Review by GlobalData

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									       Berendsen plc (BRSN) - Financial and Strategic SWOT Analysis Review

      Reference Code: GDBCS28741FSA                                                                                   Publication Date: MAY 2011

      4 Grosvenor Place                        Phone            +44 20 72596663                      Revenue            986 (million GBP)
      London, ENG                              Fax              +44 20 72596948                      Net Profit         21.80 (million GBP)
      SW1X 7DL                                 Website          www.dsgplc.co.uk                     Employees          16,122
                                               Exchange         BRSN [London Stock Exchange          Industry           Business and Consumer
      United Kingdom
                                                                (LON)]                                                  Services

      Company Overview
      The Berendsen plc (Berendsen) formally known as Davis Service Group PLC is principally engaged in the provision of textile
      maintenance services. The company's three operating segments include Textile maintenance Nordic, Textile maintenance
      Continent, Textile maintenance UK and Ireland. The company's offerings include garments, sterile textiles, dressing packs, sterile
      consumables, chef wear, automated dispensing solutions, restaurant textile services, dust control mats, cabinet and roller towels.
      Davis operates through two brand names, namely Sunlight and Berendsen.

      Key Executives                                                               SWOT Analysis
                     Name                                   Title                  Berendsen plc, SWOT Analysis
      Peter J Ventress                      Chief Executive Officer                Strengths                 Weaknesses

      Kevin Quinn                           Director
                                                                                                                      Highly Leverage Ratios
      David A Lawler                        Director                               Wide Geographic Presence
      Christopher R M Kemball               Chairman                                                                  Declining Market Share in
                                                                                   Wide Customer Base                 Sector
      Iain Ferguson                         Director
      Source: Annual Report, Company Website, Primary and Secondary Research,
      GlobalData

      Share Data                                                                   Opportunities                      Threats

      Berendsen plc                                                                Inorganic Growth                   Economic Slowdown in
       Share Price (GBP) as on 25-May-2011                                  4.84                                      Europe
                                                                            0.13   Growing Hospitality Sector
       EPS (GBP)
                                                                                                                      Changing Labor Conditions
       Market Cap (million GBP)                                              835

       Enterprise Value (million GBP)                                     1,379

       Shares Outstanding (million)                                          171   Source: Annual Report, Company Website, Primary and Secondary
                                                                                   Research, GlobalData
       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData

      Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData




Berendsen plc (BRSN) - Financial and Strategic SWOT Analysis Review                                                         Reference Code: GDBCS28741FSA

Source : www.globalcompanyintelligence.com                                                                                                         Page 1
      Table of Contents
      Table of Contents........................................................................................................................................................................................................... 2
      List of Tables .................................................................................................................................................................................................................. 3
      List of Figures................................................................................................................................................................................................................. 3
      Section 1 - About the Company ..................................................................................................................................................................................... 4
      Berendsen plc - Key Facts ............................................................................................................................................................................................. 4
      Berendsen plc - Key Employees .................................................................................................................................................................................... 5
      Berendsen plc - Key Employee Biographies.................................................................................................................................................................. 6
      Berendsen plc - Major Products and Services ............................................................................................................................................................... 7
      Berendsen plc - History.................................................................................................................................................................................................. 8
      Berendsen plc - Company Statement ............................................................................................................................................................................ 9
      Berendsen plc - Locations And Subsidiaries................................................................................................................................................................ 10
            Head Office............................................................................................................................................................................................................ 10
            Other Locations & Subsidiaries ............................................................................................................................................................................. 10
      Section 2 – Company Analysis .................................................................................................................................................................................... 12
      Berendsen plc - Business Description ......................................................................................................................................................................... 12
      Berendsen plc - SWOT Analysis.................................................................................................................................................................................. 13
            SWOT Analysis - Overview ................................................................................................................................................................................... 13
            Berendsen plc - Strengths ..................................................................................................................................................................................... 13
                  Strength - Wide Geographic Presence ........................................................................................................................................................... 13
                  Strength - Wide Customer Base ..................................................................................................................................................................... 13
            Berendsen plc - Weaknesses ................................................................................................................................................................................ 13
                  Weakness - Highly Leverage Ratios ............................................................................................................................................................... 13
                  Weakness - Declining Market Share in Sector................................................................................................................................................ 13
                  Weakness - Declining Operating Margin......................................................................................................................................................... 14
            Berendsen plc - Opportunities ............................................................................................................................................................................... 14
                  Opportunity - Inorganic Growth ....................................................................................................................................................................... 14
                  Opportunity - Growing Hospitality Sector ........................................................................................................................................................ 14
                  Opportunity - Product Innovations................................................................
								
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