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Silver Fern Farms Limited (SFF) - Strategic SWOT Analysis Review

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Silver Fern Farms Limited (Silver Fern) formerly known as PPCS Limited, is involved in procuring, marketing and processing of meat. The company through its subsidiaries carries out export of sheep meat, beef, venison, and other related products. Silver Fern principally operates through two reportable segments, namely, Food and Associated Products. The company’s Food segment is involved in the production of beef, lamb, mutton, and venison products, which are catered to both the domestic and the overseas market. The Associated Products segment is engaged in the production of by-products. The company has its operation in New Zealand, Australia, Belgium, the UK, France, among others.

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									             Silver Fern Farms Limited (SFF) - Strategic SWOT Analysis Review
        Reference Code: GDCPG32296SA                                                                                             Publication Date: OCT 2012

          Harvest Court, 218 George Street                  Phone             +64 3 4773980                         Revenue         2,056.41 (million NZD)
          Dunedin, OTO                                      Fax               +64 3 4741087                         Net Profit      NA
          9054                                              Website           www.silverfernfarms.co.nz             Employees       7,000 (Estimated)
                                                                              SFF    [New     Zealand                               Consumer      Packaged
          New Zealand                                       Exchange                                                Industry
                                                                              Exchange Limited]                                     Goods

       Company Overview
       Silver Fern Farms Limited (Silver Fern) formerly known as PPCS Limited, is involved in procuring, marketing and processing of
       meat. The company through its subsidiaries carries out export of sheep meat, beef, venison, and other related products. Silver
       Fern principally operates through two reportable segments, namely, Food and Associated Products. The company’s Food
       segment is involved in the production of beef, lamb, mutton, and venison products, which are catered to both the domestic and
       the overseas market. The Associated Products segment is engaged in the production of by-products. The company has its
       operation in New Zealand, Australia, Belgium, the UK, France, among others.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Silver Fern Farms Limited, SWOT Analysis
         Eoin Garden                       Chairman                                Strengths                              Weaknesses
         Richard Somerville                Deputy Chairman
                                                                                   Technological Advancements             Involvement in Litigations
         Tony Balfour                      Director
                                                                                   Leading Position in Domestic           Redeployments and Lay Offs
         Trevor Burt                       Director
                                                                                   Market
         Angus Collis Mabin                Director
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Opportunities                          Threats

                                                                                   Collaboration with New Zealand Diseases Related to Cattle and
        Key Competitors                                                            Merino Company                 Poultry
         AFFCO Holdings Limited
                                                                                   Strategic Initiatives – Plate to       Intense Competition
         Goodman Fielder Limited                                                   Pasture
         Nippon Meat Packers, Inc.
         Marudai Food Co., Ltd.
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
        Alfa, S.A.B. de C.V.
        Source: Company Website, Primary and Secondary Research,
        GlobalData




Silver Fern Farms Limited (SFF) - Strategic SWOT Analysis Review                                                                 Reference Code: GDCPG32296SA
Source : www.globalcompanyintelligence.com                                                                                                                   Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Silver Fern Farms Limited - Key Facts ............................................................................................................................................... 4
       Silver Fern Farms Limited - Key Employees ...................................................................................................................................... 5
       Silver Fern Farms Limited - Key Employee Biographies .................................................................................................................... 6
       Silver Fern Farms Limited - Major Products and Services.................................................................................................................. 7
       Silver Fern Farms Limited - History .................................................................................................................................................... 8
       Silver Fern Farms Limited - Company Statement............................................................................................................................... 9
       Silver Fern Farms Limited - Locations And Subsidiaries .................................................................................................................. 13
          Head Office ................................................................................................................................................................................... 13
          Other Locations & Subsidiaries ..................................................................................................................................................... 13
       Section 2 – Company Analysis ......................................................................................................................................................... 15
       Silver Fern Farms Limited - Business Description ............................................................................................................................ 15
       Silver Fern Farms Limited - SWOT Analysis .................................................................................................................................... 16
          SWOT Analysis - Overview........................................................................................................................................................... 16
          Silver Fern Farms Limited - Strengths .......................................................................................................................................... 16
             Strength - Technological Advancements ................................................................................................................................... 16
             Strength - Leading Position in Domestic Market ....................................................................................................................... 16
             Strength - Strategic Customer Programme - Backbone ............................................................................................................ 16
          Silver Fern Farms Limited - Weaknesses ..................................................................................................................................... 17
             Weakness - Involvement in Litigations ...................................................................................................................................... 17
             Weakness - Redeployments and Lay Offs ................................................................................................................................ 17
             Weakness - Weak Financial Performance ................................................................................................................................ 17
          Silver Fern Farms Limited - Opportunities .................................................................................................................................... 17
             Opportunity - Collaboration with New Zealand Merino Company .............................................................................................. 17
             Opportunity - Strategic Initiatives – Plate to Pasture ................................................................................................................. 18
             Opportunity - Growing Restaurant Industry ............................................................................................................................... 18
             Opportunity - Rising Demand for Fresh Meat in China .............................................................................................................. 18
          Silver Fern Farms Limited - Threats ............................................................................................................................................. 18
             Threat - Diseases Related to Cattle and Poultry ....................................................................................................................... 18
             Threat - Intense Competition ..................................................................................................................................................... 19
             Threat - Volatile Consumer Preferences ................................................................................................................................... 19
       Silver Fern Farms Limited - Key Competitors ................................................................................................................................... 20
       Section 3 – Appendix ....................................................................................................................................................................... 21
          Methodology ................................................................................................................................................................................. 21
          About GlobalData ......................................................................................................................................................................... 21
          Contact Us .................................................................................................................................................................................... 21
          Disclaimer ..................................................................................................................................................................................... 21


								
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