Princess Cruise Line Ltd - Strategic SWOT Analysis Review

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					                     Princess Cruise Line Ltd - Strategic SWOT Analysis Review
        Reference Code: GDLA23348SA                                                                                          Publication Date: DEC 2012

          24844 Ave Rockefeller                              Phone             +1 661 7530000                   Revenue         NA
          Santa Clarita, CA                                  Fax                                                Net Profit      NA
          91355 3467                                         Website           www.princess.com                 Employees       5,000 (Estimated)
          United States                                      Exchange                                           Industry        Leisure and Arts

       Company Overview
       Princess Cruise Line Ltd (Princess Cruise) a subsidiary of Carnival Corporation is principally engaged in providing cruises for all
       vacation destinations. Princess Cruise operates as the third largest cruise line in the world, serving approximately 1.3 million
       passengers each year with a fleet of 16 modern ships. The company provides services across six continents and calls at
       approximately 300 ports across the world. Its destinations include the Caribbean, Alaska, Panama Canal, Europe, Mexican
       Riviera, South America, New Zealand, South Pacific, Hawaii, Tahiti, French Polynesia, Asia, India, Africa, Canada, Antarctica and
       some other cruises.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Princess Cruise Line Ltd, SWOT Analysis
         Alan B. Buckelew                  Chief Executive Officer                 Strengths                            Weaknesses
         Jan Swartz                        Executive Vice President
                                                                                   Global Destinations                  Limited Channels of Distribution
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Affordable Luxuries                  High Booking Lead Times

        Key Competitors
                                                                                   Opportunities                        Threats
         Holland America Line N.V.
         Thomas Cook Group plc                                                     Business Expansion                   Construction Delays

         NCL Corporation Ltd.                                                      Growing Tourism Industry             Stringent Regulations
        Celebrity Cruises Inc.
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                Source: Company Website, Primary and Secondary Research, GlobalData




Princess Cruise Line Ltd - Strategic SWOT Analysis Review                                                                       Reference Code: GDLA23348SA
Source : www.globalcompanyintelligence.com                                                                                                                 Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 2
       Section 1 - About the Company.......................................................................................................................................................... 3
       Princess Cruise Line Ltd - Key Facts ................................................................................................................................................. 3
       Princess Cruise Line Ltd - Key Employees......................................................................................................................................... 4
       Princess Cruise Line Ltd - Major Products and Services .................................................................................................................... 5
       Princess Cruise Line Ltd - History ...................................................................................................................................................... 6
       Princess Cruise Line Ltd - Locations And Subsidiaries ...................................................................................................................... 8
          Head Office ..................................................................................................................................................................................... 8
       Section 2 – Company Analysis ........................................................................................................................................................... 9
       Princess Cruise Line Ltd - Business Description ................................................................................................................................ 9
       Princess Cruise Line Ltd - SWOT Analysis ...................................................................................................................................... 10
          SWOT Analysis - Overview........................................................................................................................................................... 10
          Princess Cruise Line Ltd - Strengths............................................................................................................................................. 10
             Strength - Global Destinations .................................................................................................................................................. 10
             Strength - Affordable Luxuries ................................................................................................................................................... 10
             Strength - Strong Foothold in the Market ...............................................................
				
DOCUMENT INFO
Description: Princess Cruise Line Ltd (Princess Cruise) a subsidiary of Carnival Corporation is principally engaged in providing cruises for all vacation destinations. Princess Cruise operates as the third largest cruise line in the world, serving approximately 1.3 million passengers each year with a fleet of 16 modern ships. The company provides services across six continents and calls at approximately 300 ports across the world. Its destinations include the Caribbean, Alaska, Panama Canal, Europe, Mexican Riviera, South America, New Zealand, South Pacific, Hawaii, Tahiti, French Polynesia, Asia, India, Africa, Canada, Antarctica and some other cruises.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.