Peet's Coffee & Tea, Inc. (PEET) - Financial and Strategic SWOT Analysis Review by GlobalData

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									      Peet's Coffee & Tea, Inc. (PEET) - Financial and Strategic SWOT Analysis
                                        Review

       Reference Code: GDCPG34870FSA                                                                                      Publication Date: DEC 2010

       1400 Park Avenue                         Phone             +1 510 5942100                        Revenue            311.3 (million USD)
       Emeryville, CA                           Fax               +1 510 5942180                        Net Profit         19.25 (million USD)
       94608                                    Website           www.peets.com                         Employees          771
       United States                            Exchange          PEET [NASDAQ]                         Industry           Consumer Packaged Goods

      Company Overviewa
       Peet's Coffee & Tea, Inc. (Peet's Coffee & Tea) is the US based specialty coffee roaster and marketer of fresh roasted whole
       bean coffee and tea. The company sells its products through multiple channels of distribution, which include the grocery stores,
       home delivery, office, restaurant and foodservice accounts. In addition, the company operates 188 retail stores in six states such
       as California, Washington, Oregon, Massachusetts, Illinois and Colorado. Its product portfolio includes whole bean coffee,
       beverages and pastries, tea and other related items. It sells its products under the brand names of Espresso Forte, Peet’s, Peet’s
       Coffee & Tea, Gaia Organic Blend, Garuda Blend and other.

      Key Executives                                                                   SWOT Analysis
                     Name                                    Title                     Peet's Coffee & Tea, Inc., SWOT Analysis
       Patrick J. O’Dea                      Chief Executive Officer                   Strengths                    Weaknesses

       Jean-Michel Valette                   Chairman
                                                                                       Strong Revenue Growth              Low Return on Equity
       Gerald Baldwin                        Director
       Hilary Billings                       Director                                  Strong Brand Equity                Legal Proceedings
       David Deno                            Director
       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData
                                                                                       Opportunities                      Threats
      Share Data
                                                                                       Favorable Trends in Coffee         US Economic Slowdown
       Peet's Coffee & Tea, Inc.                                                       Markets
       Share Price (USD) as on 17-Dec-2010                                   42.0                                         Government Regulations
                                                                             1.44      New Product Launch
       EPS (USD)
       Market Cap (million USD)                                                  538

       Enterprise Value (million USD)                                            509
                                                                                       Source: Annual Report, Company Website, Primary and Secondary
                                                                                       Research, GlobalData
       Shares Outstanding (million)                                               13
       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData

      Financial Performance                                                            Recent Developments
                                                                                       Feb 18, 2010         Peet's Coffee & Tea Q4 Net Revenue
                                                                                                            Increases 16%
                                                                                       Dec 07, 2009         Peet’s Coffee & Tea Not To Raise Offer
                                                                                                            For Diedrich
                                                                                       Dec 02, 2009         Peet’s Coffee & Tea Sweetens Diedrich
                                                                                                            Offer
                                                                                       Nov 24, 2009         Peet's Sweetens Diedrich Offer After
                                                                                                            GMCR Proposal
                                                                                       Nov 02, 2009         Peet’s Coffee & Tea Set To Acquire
                                                                                                            Diedrich Coffee
        Source: Annual Report, Company Website, Primary and Secondary Research,        Source: Annual Report, Company Website, Primary and Secondary
        GlobalData                                                                     Research, GlobalData




Peet's Coffee & Tea, Inc. (PEET) - Financial and Strategic SWOT Analysis                                                         Reference Code: GDCPG34870FSA
Review
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
      Ta b le o f Co n te n ts
      Table of Contents ..................................................................................................................................................................................................... 2
      Lisat of Tables .......................................................................................................................................................................................................... 3
      List of Figures ........................................................................................................................................................................................................... 3
      Section 1 - About the Company ................................................................................................................................................................................ 4
      Peet's Coffee & Tea, Inc. - Key Facts ....................................................................................................................................................................... 4
      Peet's Coffee & Tea, Inc. - Key Employees .............................................................................................................................................................. 5
      Peet's Coffee & Tea, Inc. - Key Employee Biographies............................................................................................................................................. 6
      Peet's Coffee & Tea, Inc. - Major Products and Services .......................................................................................................................................... 7
      Peet's Coffee & Tea, Inc. - History ............................................................................................................................................................................ 8
      Peet's Coffee & Tea, Inc. - Company Statement ....................................................................................................................................................... 9
      Peet's Coffee & Tea, Inc. - Locations And Subsidiaries ...........................................................................................................................................11
            Head Office .......................................................................................................................................................................................................11
            Other Locations & Subsidiaries .........................................................................................................................................................................11
      Section 2 – Company Analysis ................................................................................................................................................................................13
      Peet's Coffee & Tea, Inc. - Business Description .....................................................................................................................................................13
      Peet's Coffee & Tea, Inc. - SWOT Analysis .............................................................................................................................................................14
            SWOT Analysis - Overview ...............................................................................................................................................................................14
            Peet's Coffee & Tea, Inc. - Strengths ................................................................................................................................................................14
                  Strength - Strong Revenue Growth .............................................................................................................................................................14
                  Strength - Strong Brand Equity ...................................................................................................................................................................14
                  Strength - Efficient Distribution Network ......................................................................................................................................................14
            Peet's Coffee & Tea, Inc. - Weaknesses ...........................................................................................................................................................14
                  Weakness - Low Return on Equity ..............................................................................................................................................................14
                  Weakness - Legal Proceedings...................................................................................................................................................................15
            Peet's Coffee & Tea, Inc. - Opportunities...........................................................................................................................................................1
								
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