Mothercare plc (MTC) - Financial and Strategic SWOT Analysis Review
Reference Code: GDRT31513FSA Publication Date: SEP 2012
Cherry Tree Road Phone +44 1923 241000 Revenue 812.70 (million GBP)
WATFORD, ENG Fax +44 1923 244757 Net Profit -91.80 (million GBP)
WD24 6SH Website www.mothercareplc.com. Employees 4,350 (Estimated)
MTC [London Stock
United Kingdom Exchange Industry Retailing
Exchange (LON)]
Company Overview
Mothercare plc (Mothercare) is a specialized retailer of mothers and child care products under the Mothercare and Early Learning
Centre brands. It offers a range of maternity and children’s clothing, furniture and home furnishings, as well as feeding, bathing,
travel equipment and toys for children up to eight years of age. Its products include maternity products, pushchairs, nursery
furniture, cribs and Moses baskets, cots and cot-beds, travel cots, mattresses, highchairs, bedding products, feeding products,
clothing and footwear, bath and changing products, child safety products, and toys and gifts. The company also sells its products
online through the website, mothercare.com.
Key Executives SWOT Analysis
Name Title Mothercare plc, SWOT Analysis
Simon Calver Chief Executive Officer Strengths Weaknesses
Bernard Cragg Director
Strong Product Portfolio Limited Liquidity Position
Amanda Mackenzie Director
Geographic Landscape Weak Profitability Indicators
Richard Rivers Director
David Williams Director
Source: Annual Report, Company Website, Primary and Secondary
Opportunities Threats
Research, GlobalData
Key Business Initiatives Counterfeit Goods Market
Share Data
Strategic Acquisitions Global Economic Scenario
Mothercare plc
Share Price (GBP) as on 04-Sep- 2.08
2012 Source: Annual Report, Company Website, Primary and Secondary Research,
GlobalData
EPS (GBP) -1.05
Market Cap (million GBP) 185
Enterprise Value (million GBP) 205
Shares Outstanding (million) 89
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Financial Performance
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Mothercare plc (MTC) - Financial and Strategic SWOT Analysis Reference Code: GDRT31513FSA
Review
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Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 3
List of Figures ................................................................................................................................................................................. 3
Section 1 - About the Company.......................................................................................................................................................... 4
Mothercare plc - Key Facts................................................................................................................................................................. 4
Mothercare plc - Key Employees........................................................................................................................................................ 5
Mothercare plc - Key Employee Biographies...................................................................................................................................... 6
Mothercare plc - Major Products and Services ................................................................................................................................... 7
Mothercare plc - History ..................................................................................................................................................................... 8
Mothercare plc - Company Statement .............................................................................................................................................. 10
Mothercare plc - Locations And Subsidiaries ................................................................................................................................... 12
Head Office ................................................................................................................................................................................... 12
Other Locations & Subsidiaries ..................................................................................................................................................... 12
Section 2 – Company Analysis ......................................................................................................................................................... 14
Mothercare plc - Business Description ............................................................................................................................................. 14
Mothercare plc - SWOT Analysis ..................................................................................................................................................... 15
SWOT Analysis - Overview........................................................................................................................................................... 15
Mothercare plc - Strengths............................................................................................................................................................ 15
Strength - Strong Product Portfolio ........................................................................................................................................... 15
Strength - Geographic Landscape ............................................................................................................................................ 15
Mothercare plc - Weaknesses ...................................................................................................................................................... 15
Weakness - Limited Liquidity Position ....................................................................................................................................... 15
Weakness - Weak Profitability Indicators .................................................................................................................................. 15
Mothercare plc - Opportunities...................................................................................................................................................... 16
Opportunity - Key Business Initiatives ....................................................................................................................................... 16
Opportunity - Strategic Acquisitions .......................................................................................................................................... 16
Opportunity - Growth Prospects: E-Retail ................................................................................................................................. 16
Mothercare plc - Threats ............................................................................................................................................................... 16
Threat - Counterfeit Goods Market ............................................................................................................................................ 16
Threat - Global Economic Scenario........................................................................................................................................... 16
Threat - Competitive Landscape ............................................................................................................................................... 17
Mothercare plc - Key Competitors .................................................................................................................................................... 18
Section 3 – Company Financial Ratios ............................................................................................................................................. 19
Financial Ratios - Capital Market Ratios........................................................................................................................................... 19
Financial Ratios - Annual Ratios ...................................................................................................................................................... 19
Performance Chart ........................................................................