Metsa Tissue Corporation - Strategic SWOT Analysis Review by GlobalData

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									                  Metsa Tissue Corporation - Strategic SWOT Analysis Review

      Reference Code: GDPP24054SA                                                                                 Publication Date: DEC 2010

      Revontulentie 8c                         Phone      +358 10 4616                              Revenue           4,837 (million EUR)
      Espoo                                    Fax        +358 10 469                               Net Profit        NA
                                               Website    www.metsatissue.com                       Employees         3,308
      Finland                                  Exchange                                             Industry          Paper and Packaging

      Company Overview
      Metsa Tissue Corporation (Metsa Tissue) is a leading supplier of tissue paper products to households as well as large-scale
      customers principally in Europe. It is also the world’s leading supplier of baking and cooking paper products. In addition, the
      company also develops and manufactures private label products for leading European retailers. It develops tissue and cooking
      papers products, which are used at home and outside home. Its operations are concentrated in Nordic countries, the Baltic
      States, Poland, Czech Republic and Slovakia. The company is headquartered in Espoo, Finland and employs 3,308 people.

      Key Executives                                        SWOT Analysis
                Name                        Title           Metsa Tissue Corporation, SWOT Analysis
      Kari Jordan                Chairman                   Strengths                       Weaknesses

      Jozef Antosík              Chairman, Vice
                                                            Market Position                            Limited Product Line
      Hannu Anttila              Director
      Veikko Kasurinen           Director                   Customer and Market Orientation            Sales and Distribution
      Tom Liljestrom             Director
      Source: Company Website, Primary and Secondary
      Research, GlobalData
                                                            Opportunities                             Threats

                                                            Market Demand for tissue paper             Environmental Risks
      Key Competitors
      Kimberly-Clark Limited                                Market Demand for Personal Care            Changes in Consumer Behaviour
                                                            Products
      Georgia-Pacific Corporation
      SCA Hygiene Products AG
      Source: Company Website, Primary and Secondary        Source: Company Website, Primary and Secondary Research, GlobalData
      Research, GlobalData




Metsa Tissue Corporation - Strategic SWOT Analysis Review                                                                   Reference Code: GDPP24054SA

Source : www.globalcompanyintelligence.com                                                                                                       Page 1
      Table of Contents
      Table of Contents........................................................................................................................................................................................................... 2
      List of Tables .................................................................................................................................................................................................................. 3
      Section 1 - About the Company ..................................................................................................................................................................................... 4
      Metsa Tissue Corporation - Key Facts........................................................................................................................................................................... 4
      Metsa Tissue Corporation - Key Employees.................................................................................................................................................................. 5
      Metsa Tissue Corporation - Key Employee Biographies................................................................................................................................................ 6
      Metsa Tissue Corporation - Major Products and Services............................................................................................................................................. 7
      Metsa Tissue Corporation - History................................................................................................................................................................................ 8
      Metsa Tissue Corporation - Company Statement ........................................................................................................................................................ 10
      Metsa Tissue Corporation - Locations And Subsidiaries ............................................................................................................................................. 11
            Head Office............................................................................................................................................................................................................ 11
            Other Locations & Subsidiaries ............................................................................................................................................................................. 11
      Section 2 – Company Analysis .................................................................................................................................................................................... 14
      Metsa Tissue Corporation - Business Description ....................................................................................................................................................... 14
      Metsa Tissue Corporation - SWOT Analysis................................................................................................................................................................ 16
            SWOT Analysis - Overview ................................................................................................................................................................................... 16
            Metsa Tissue Corporation - Strengths ................................................................................................................................................................... 16
                  Strength - Market Position............................................................................................................................................................................... 16
                  Strength - Customer and Market Orientation .................................................................................................................................................. 16
                  Strength - Broad Product Portfolio .................................................................................................................................................................. 16
                  Strength - Good Return from Brands .............................................................................................................................................................. 17
            Metsa Tissue Corporation - Weaknesses.............................................................................................................................................................. 17
                  Weakness - Limited Product Line ................................................................................................................................................................... 17
                  Weakness - Sales and Distribution ................................................................................................................................................................. 17
            Metsa Tissue Corporation - Opportunities ............................................................................................................................................................. 17
                  Opportunity - Market Demand for tissue paper ............................................................................................................................................... 17
                  Opportunity - Market Demand for Personal Care Products .......................................
								
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