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J. C. Penney Company, Inc. (JCP) - Financial and Strategic SWOT Analysis Review

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J.C. Penney Company, Inc. (JCPenney) is a holding company. It operates business through operating subsidiary, J.C. Penney Corporation, Inc. (JCP). The company through its stores offers a wide range of products consisting apparel, home furnishings, fine jewelry, footwear, accessories and beauty products. JCPenney offers its products and services under various brands such as Every Day Matters, Okie Dokie, Worthington, east5th, a.n.a, Linden Street, Article 365, St. John's Bay, she said, Decree, The Original Arizona Jean Company, Ambriell, Stafford and others. The company offers merchandise and services to consumers through department stores and direct channels. The company operates over 1,102 JCPenney departmental stores in 49 states of the US, and Puerto Rico. The company is headquartered in Plano, Texas, the US.

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									               J. C. Penney Company, Inc. (JCP) - Financial and Strategic SWOT
                                      Analysis Review
        Reference Code: GDRT30446FSA                                                                                          Publication Date: AUG 2012

          6501 Legacy Drive                                  Phone              +1 972 4311000                  Revenue          17,260 (million USD)
          Plano, TX                                          Fax                                                Net Profit       -152 (million USD)
          75024-3698                                         Website            www.jcpenney.com                Employees        159,000
                                                                                JCP [New York Stock
          United States                                      Exchange                                           Industry         Retailing
                                                                                Exchange]

       Company Overview
       J.C. Penney Company, Inc. (JCPenney) is a holding company. It operates business through operating subsidiary, J.C. Penney
       Corporation, Inc. (JCP). The company through its stores offers a wide range of products consisting apparel, home furnishings,
       fine jewelry, footwear, accessories and beauty products. JCPenney offers its products and services under various brands such as
       Every Day Matters, Okie Dokie, Worthington, east5th, a.n.a, Linden Street, Article 365, St. John's Bay, she said, Decree, The
       Original Arizona Jean Company, Ambriell, Stafford and others. The company offers merchandise and services to consumers
       through department stores and direct channels.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      J. C. Penney Company, Inc., SWOT Analysis
         Ronald B. Johnson                   Chief Executive Officer                  Strengths                              Weaknesses
         William Ackman                      Director
                                                                                      Efficient Supply Chain                 Legal Proceedings
         Kent Foster                         Director
                                                                                      Launch of New Brands
         Leonard Roberts                     Director
         Javier Teruel                       Director
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      New Growth Brands Division             Fast Changing Fashion Trends
       Share Data                                                                                                            and Pricing Pressure
                                                                                      Rising Popularity of Online
         J. C. Penney Company, Inc.
                                                                                      Shopping                               Growing Counterfeit Goods
        Share Price (USD) as on 24-Aug-                                24.75                                                 Market
        2012
        EPS (USD)                                                       -0.70
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        Market Cap (million USD)                                       4,966         GlobalData

        Enterprise Value (million USD)                                 7,884
        Shares Outstanding (million)                                     219
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




J. C. Penney Company, Inc. (JCP) - Financial and Strategic SWOT                                                                Reference Code: GDRT30446FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       J. C. Penney Company, Inc. - Key Facts ............................................................................................................................................ 4
       J. C. Penney Company, Inc. - Key Employees ................................................................................................................................... 5
       J. C. Penney Company, Inc. - Key Employee Biographies ................................................................................................................. 6
       J. C. Penney Company, Inc. - Major Products and Services .............................................................................................................. 7
       J. C. Penney Company, Inc. - History................................................................................................................................................. 9
       J. C. Penney Company, Inc. - Company Statement ......................................................................................................................... 11
       J. C. Penney Company, Inc. - Locations And Subsidiaries............................................................................................................... 13
          Head Office ................................................................................................................................................................................... 13
          Other Locations & Subsidiaries ..................................................................................................................................................... 13
       Section 2 – Company Analysis ......................................................................................................................................................... 15
       J. C. Penney Company, Inc. - Business Description ........................................................................................................................ 15
       J. C. Penney Company, Inc. - Corporate Strategy ........................................................................................................................... 16
       J. C. Penney Company, Inc. - SWOT Analysis................................................................................................................................. 17
          SWOT Analysis - Overview........................................................................................................................................................... 17
          J. C. Penney Company, Inc. - Strengths ....................................................................................................................................... 17
             Strength - Efficient Supply Chain .............................................................................................................................................. 17
             Strength - Launch of New Brands ............................................................................................................................................. 17
             Strength - Leading Presence in the US ..................................................................................................................................... 17
             Strength - Able Brand Strategy ................................................................................................................................................. 17
          J. C. Penney Company, Inc. - Weaknesses.................................................................................................................................. 18
             Weakness - Legal Proceedings ................................................................................................................................................. 18
          J. C. Penney Company, Inc. - Opportunities ................................................................................................................................. 18
             Opportunity - New Growth Brands Division ............................................................................................................................... 18
             Opportunity - Rising Popularity of Online Shopping .................................................................................................................. 18
             Opportunity - Strategic Expansion Initiatives ............................................................................................................................. 18
          J. C. Penney Company, Inc. - Threats .......................................................................................................................................... 18
             Threat - Fast Changing Fashion Trends and Pricing Pressure ................................................................................................. 18
             Threat - Growing Counterfeit Goods Market ............................................................................................................................. 19
             Threat - Intense Competition ..................................................................................................................................................... 19
       J. C. Penney Company, Inc. - Key Competitors ............................................................................................................................... 20
       Section 3 – Company Financial Ratios ............................................................................................................................................. 21
       Financial Ratios - Capital Market Ratios........................................................................................................................................... 21
       Financial Ratios - Annual Ratios ...................................................................................................................................................... 21
       Performance Chart ........................................................................................................................................................................... 23
       Financial Performance...................................................................................................................................................................... 23
       Financial Ratios - Interim Ratios....................................................................................................................................................... 24
       Financial Ratios - Ratio Charts ......................................................................................................................................................... 25
       J. C. Penney Company, Inc., Recent Deals Summary ..................................................................................................................... 26
       Section 4 – Appendix ....................................................................................................................................................................... 27
          Methodology ................................................................................................................................................................................. 27
          Ratio Definitions ............................................................................................................................................................................ 27


J. C. Penney Company, Inc. (JCP) - Financial and Strategic SWOT                            
								
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