International Dairy Queen, Inc. - Strategic SWOT Analysis Review
Reference Code: GDCPG30335SA Publication Date: DEC 2012
7505 Metro Blvd., Suite 500 Phone +1 952 8300200 Revenue NA
Minneapolis, MN Fax +1 952 8300227 Net Profit NA
55439 Website www.dairyqueen.com Employees 643
Consumer Packaged
United States Exchange Industry
Goods
Company Overview
International Dairy Queen, Inc. (IDQ), a subsidiary of Berkshire Hathaway is specialized in producing and serving a range of
frozen, fresh prepared and dairy based food products and beverages. IDQ offers a wide range of products, which include ice-
creams, snacks, cakes, egg-free products, frozen beverages, burgers, hot dogs, salads and other items. The company under its
brands - Dairy Queen, Orange Julius and Karmelkorn operates over 6,100 stores, through licenses and direct operations. In
addition, the company also sells its wide range of products through its website, namely, www.dqredribbon.com. IDQ operates in
over 18 countries spread across six continents.
Key Executives SWOT Analysis
Name Title International Dairy Queen, Inc., SWOT Analysis
John P. Gainor Chief Executive Officer Strengths Weaknesses
Barry Westrum Executive Vice President,
Strong Foothold in the Market Lawsuits and Litigation
Marketing, American Dairy
Queen Corporation Strong Product Portfolio
Tim Hawley Vice President, Marketing
Communications,
Opportunities Threats
American Dairy Queen
Corporation
New Product Launches Rising Manpower Costs
Jim Kerr Vice President, Franchise
Development, American Expansion into New Growing Counterfeit Goods
Dairy Queen Corporation Geographies Market
Lane Schmiesing Vice President, Product &
Brand Marketing Source: Company Website, Primary and Secondary Research, GlobalData
American Dairy Queen
Corporation
Source: Company Website, Primary and Secondary Research,
GlobalData
Key Competitors
Yogubliz Inc.
Dunkin' Brands, Inc.
McDonald’s Corporation
Planet Smoothie Franchises, LLC
CKE Restaurants, Inc.
Source: Company Website, Primary and Secondary Research,
GlobalData
International Dairy Queen, Inc. - Strategic SWOT Analysis Review Reference Code: GDCPG30335SA
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Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 3
Section 1 - About the Company.......................................................................................................................................................... 4
International Dairy Queen, Inc. - Key Facts ........................................................................................................................................ 4
International Dairy Queen, Inc. - Key Employees ............................................................................................................................... 5
International Dairy Queen, Inc. - Key Employee Biographies ............................................................................................................. 6
International Dairy Queen, Inc. - Major Products and Services .......................................................................................................... 7
International Dairy Queen, Inc. - History............................................................................................................................................. 8
International Dairy Queen, Inc. - Locations And Subsidiaries............................................................................................................. 9
Head Office ..................................................................................................................................................................................... 9
Other Locations & Subsidiaries ....................................................................................................................................................... 9
Section 2 – Company Analysis ......................................................................................................................................................... 10
International Dairy Queen, Inc. - Business Description .................................................................................................................... 10
International Dairy Queen, Inc. - SWOT Analysis............................................................................................................................. 11
SWOT Analysis - Overview........................................................................................................................................................... 11
International Dairy Queen, Inc. - Strengths ................................................................................................................................... 11
Strength - Strong Foothold in the Market .................................................................................................................................. 11
Strength - Strong Product Portfolio ........................................................................................................................................... 11
Strength - Strong Heritage and Brand Equity ............................................................................................................................ 11
International Dairy Queen, Inc. - Weaknesses.............................................................................................................................. 11
Weakness - Lawsuits and Litigation .......................................................................................................................................... 11
International Dairy Queen, Inc. - Opportunities ............................................................................................................................. 11
Opportunity - New Product Launches........................................................................................................................................ 11
Opportunity - Expansion into New Geographies ....................................................................................................................... 12
Opportunity - E-retailing Initiatives ............................................................................................................................................ 12
International Dairy Queen, Inc. - Threats ...................................................................................................................................... 12
Threat - Rising Manpower Costs ............................................................................................................................................... 12
Threat - Growing Counterfeit Goods Market ............................................................................................................................. 12
Threat - Highly Competitive Market ........................................................................................................................................... 12
International Dairy Queen, Inc. - Key Competitors ........................................................................................................................... 13
Section 3 – Appendix ....................................................................................................................................................................... 14
Methodology ................................................................................................................................................................................. 14
About GlobalData ......................................................................................................................................................................... 14
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