Burberry Group plc (BRBY) - Financial and Strategic SWOT Analysis Review by GlobalData

VIEWS: 6,092 PAGES: 27

Burberry Group plc (Burberry) is aluxury fashion house. It designs, markets and sources outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways, namely, by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective licensing arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes business operations into three segments, namely, Retail, Wholesale and Licensing. Burberry is headquartered in London, the UK.

The company envisages enhancing its revenue by opening new stores in prime location, in line with this strategy. Recently,the company announced that it will be investing in bigger stores in major cities such as London, Chicago and Hong Kong which are popular both with tourists and the super rich.

More Info
									            Burberry Group plc (BRBY) - Financial and Strategic SWOT Analysis
                                         Review
        Reference Code: GDRT27974FSA                                                                                          Publication Date: SEP 2012

          Horseferry House, Horseferry Road                  Phone              +44 20 33673000                 Revenue          1,857.20 (million GBP)
          LONDON, ENG                                        Fax                                                Net Profit       263.30 (million GBP)
          SW1P 2AW                                           Website            www.burberryplc.com             Employees        7,991
                                                                                BRBY [London Stock
          United Kingdom                                     Exchange                                           Industry         Retailing
                                                                                Exchange (LON)]

       Company Overview
       Burberry Group plc (Burberry) is aluxury fashion house. It designs, markets and sources outerwear, women’s wear, men’s wear,
       non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels
       worldwide. The company operates its business in three ways, namely, by region, by product and by channel. Burberry distributes
       its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective licensing
       arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Burberry Group plc, SWOT Analysis
         John Smith                          Director                                 Strengths                              Weaknesses
         Christopher Bailey                  Chief Creative Officer
                                                                                      Global Footprint                       Trade Accounts Receivable
         John Douglas                        Chief Technology Officer
                                                                                      Diversified Operations
         Fabrizio Fabbro                     Senior   Vice   President,
                                             Product Development
         Alessandro Fabrini                  Senior    Vice        President,         Opportunities                          Threats
                                             Licensing
                                                                                      Growth in Emerging Markets             Intense Competition
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData
                                                                                      Rising Popularity of Online            Fast Changing Fashion Trends
       Share Data                                                                     Shopping                               and Pricing Pressure
         Burberry Group plc
        Share Price (GBP) as on 04-Sep-                                13.15         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        2012
        EPS (GBP)                                                        0.59
        Market Cap (million GBP)                                       5,782
        Enterprise Value (million GBP)                                 5,467
        Shares Outstanding (million)                                     440
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Burberry Group plc (BRBY) - Financial and Strategic SWOT                                                                       Reference Code: GDRT27974FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Burberry Group plc - Key Facts .......................................................................................................................................................... 4
       Burberry Group plc - Key Employees ................................................................................................................................................. 5
       Burberry Group plc - Major Products and Services ............................................................................................................................ 6
       Burberry Group plc - History ............................................................................................................................................................... 7
       Burberry Group plc - Company Statement ......................................................................................................................................... 9
       Burberry Group plc - Locations And Subsidiaries ............................................................................................................................. 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       Burberry Group plc - Key Manufacturing Facilities ........................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Burberry Group plc - Business Description....................................................................................................................................... 12
       Burberry Group plc - SWOT Analysis ............................................................................................................................................... 13
          SWOT Analysis - Overview........................................................................................................................................................... 13
          Burberry Group plc - Strengths ..................................................................................................................................................... 13
             Strength - Global Footprint ........................................................................................................................................................ 13
             Strength - Diversified Operations .............................................................................................................................................. 13
             Strength - Increasing Liquidity ................................................................................................................................................... 13
          Burberry Group plc - Weaknesses ................................................................................................................................................ 13
             Weakness - Trade Accounts Receivable................................................................................................................................... 13
          Burberry Group plc - Opportunities ............................................................................................................................................... 14
             Opportunity - Growth in Emerging Markets ............................................................................................................................... 14
             Opportunity - Rising Popularity of Online Shopping .................................................................................................................. 14
             Opportunity - Organic Growth: Store Expansion ....................................................................................................................... 14
          Burberry Group plc - Threats ........................................................................................................................................................ 14
             Threat - Intense Competition ..................................................................................................................................................... 14
             Threat - Fast Changing Fashion Trends and Pricing Pressure ................................................................................................. 14
             Threat - International and Political Risk ..................................................................................................................................... 15
       Burberry Group plc - Key Competitors ............................................................................................................................................. 16
       Section 3 – Company Financial Ratios ............................................................................................................................................. 17
       Financial Ratios - Capital Market Ratios.............
								
To top